19 Event Planning & Marketing Tips from 19 Years of JOYful Success

For nearly two decades, Big Deal Company has been turning ordinary events into extraordinary memories. From intimate weddings and backyard soirees to massive community festivals, our passion is creating experiences that spark JOY! As we celebrate 19 years of success in event planning and marketing, we’re pulling back the curtain to share some top tips, tricks, and lessons learned along the way.

• Always Start with the “Why"
  

Before diving into logistics, define the purpose. Is it to celebrate, promote, educate, or connect? Knowing your event’s “why” shapes every decision that follows.

• Build a Bulletproof Timeline

The best-laid plans rely on rock-solid timelines. From load-in to lights out, detail every step.
Pro tip: Pad your timeline with extra buffer time - you’ll thank us later!

• Clients Always Forget……Permits and Power

You’d be surprised how many overlook or forget about event permits, checking for electrical access, or even waste management. Make sure to add these details to your checklist early!

• Choose Vendors Who Align With Your Vibe

The right caterer, florist, photographer, or DJ can elevate your event. We’ve worked with A LOT of vendors - and we have those we highly recommend. We like vendors who match our energy, creativity, attention to detail, and reliability.

• Lean Into the Unexpected

Some of our most memorable moments happened because of a last-minute curveball. Rain plans, backup entertainment, and flexible attitudes are crucial!

• Market Early, Market Smart

Start promoting your event 6-8 weeks in advance. Use teasers, behind-the-scenes content, testimonials from past events, and countdowns on social media and in emails to build buzz.

• Email Isn’t Dead

Speaking of email…..Email campaigns with catchy subject lines and clean visuals still convert. Use segmentation to target the right audience at the right time.

• Tech Can Be Your Friend

From registration apps to digital signage to live streaming, technology elevates the experience for your guests.
Pro Tip: TEST EVERYTHING! Oh, and bring backups!

• It’s All In the Details

Signage, lighting, and restroom accessibility - these are the small details that guests remember. Anticipate needs ahead of time.
Big Deal Special Touch - We often provide Bathroom Baskets for client events that are filled with potential guest needs - Tide pens, Kleenex, lotion, hairspray, and even scented candles to keep the venue bathroom smelling sweet!

• Keep a Behind-the-Scenes Kit (a heavy-duty emergency kit)

Ours includes all the event essentials: duct tape, phone chargers, stain remover, zip ties, scissors, granola bars, and Advil. Trust us.
 

• Social Media is Part of the Experience

Encourage hashtags, create Instagrammable moments, and don’t forget that your phone has video capabilities!
Pro-Tip: Assign one person to lead an Instagram or Facebook live post from your event.
 

• Never Skip the Debrief

We review what worked and what didn’t after every event. These honest conversations are where the magic of improvement and perfection happens!
 

• Celebrate Your Team

We couldn’t do what we do without our amazing team of dreamers, doers, and detail-obsessors! We’re more than planners - we’re a family!

• Stay Local, Stay Connected

Working with local vendors and nonprofits isn’t just smart - it’s good for the soul. We’re proud to be deeply connected with our community.

• Be Budget-Conscious but Bold!

Creativity often beats a big budget. We’ve pulled off magic on shoestring budgets by thinking outside the box - and calling on all of our connections!

• Feedback is Fuel

Read your reviews, ask for post-event surveys, and actually LISTEN. Some of our best improvements came from constructive feedback.

• Always Have a Plan B… and C

Contingency plans are the unsung heroes of stress-free events. Weather, tech failure, traffic - you will always need a backup. Have a plan? Have happy guests and clients!

• Joy is Contagious

We believe that if we’re having fun, our guests will too. Our energy, smiles, and service set the tone for the entire event.

• Trust the Pros

When you hire Big Deal Company, you’re getting 19 years of business experience - but so much more! We have a combined 202 years of management experience, 200 Years of combined Event Planning Experience, and 149 years of combined marketing experience. We have hundreds of happy clients and a whole lot of passion! We’re not just planning events - we’re crafting joyful experiences!
 
As we celebrate 19 years in business, we’re grateful for every client, community partner, and team member who’s helped shape our journey. Here’s to many more years of bringing JOY, one event at a time.
 
Ready to plan your next big (or small) event? Let’s chat!

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BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too!

Contact BIG DEAL Company
​​*** Bringing Joy to the Job ***
Phone: 970-613-1455  or  303-886-3068
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