7 Ways to Leverage Cause Marketing For Your Business

​7 Ways to Leverage Cause Marketing For Your Business
In today’s socially conscious marketplace, brand values matter more than ever to your customers and clients. Cause marketing, which ties your brand to a social or environmental cause, not only enhances your corporate image but also promotes customer loyalty and engagement. At BIG DEAL Company, we believe in the power of purpose-driven events and marketing strategies.
 
Here are 7 tips to effectively leverage cause marketing for your business:
 
Choose a Cause That Resonates with Your Brand
 
The first step in successful cause marketing is to choose a cause that aligns with your brand’s mission and values. Ideally, your customers should see a natural connection between your business and the cause you’re supporting. For example, if you’re in the fitness industry, partnering with a health-related nonprofit would be a strong fit, while a mortgage lender might partner with a housing charity.

Partner with Nonprofits
 
Forming a true partnership with a nonprofit (or a few) provides credibility and mutual increased marketing reach, allowing you to tap into the nonprofit’s existing audience while they tap into yours. Nurturing a deeper connection with just a few organizations gives you the opportunity to learn about how you can make the biggest difference for them, and this involvement can also be featured in your marketing to promote your business.
 
Incorporate Your Cause into Events
 
Events offer a powerful platform to highlight your cause marketing efforts. Whether it’s through charity fundraisers, awareness campaigns, or volunteer-driven activities, make the cause a central theme of your event. This not only raises awareness but also engages attendees in a meaningful way, bringing you opportunities for more business.
 
Engage Your Employees
 
Encourage employee participation in your cause marketing initiatives. This could be through volunteer programs, donation matching, or company-sponsored charity events. We’ve seen clients partner with a nonprofit to have their employees volunteer for a full day during work hours, while being paid their usual work salary by the company. Employee engagement strengthens your company culture, demonstrates your commitment to the cause, and provides word-of-mouth marketing.
***HOT TIP: You can download the BizWest GIVING GUIDE to research contact information for non-profits you are interested in supporting.
 

Offer Donation Matching
 
Incentivize your customers to donate by offering to match their contributions. For example, you could match every dollar donated by your customers up to a certain amount. This not only encourages more donations but also shows that your business is committed to making a significant community impact, not just improving your bottom line. (Example: United Way's Workplace Giving)
 
Use Social Media
 
Social media is a powerful tool for spreading the word about your cause marketing efforts. Share stories, updates, and results across platforms like Instagram, Facebook, and LinkedIn. Tag nonprofits you support to promote their cause and boost engagement for your content. Cross-post the latest news from your nonprofit partners’ page – many will return the favor.
 
Measure and Share Your Success
 
Finally, it’s crucial to measure the success of your cause marketing campaigns and share the results with your audience. Whether it’s the amount of money raised, the number of lives impacted, or the growth in customer engagement, transparency builds trust and encourages continued support. Feature these numbers on your social media, your company website, at company events (both internal and public-facing) and anywhere else you advertise.

***HOT TIP: United Way of Larimer County has a 211 tip service that lists out all non-profits by services they offer: 211 TIPS
 
Cause marketing is more than just a trend; it’s a powerful strategy that can elevate your brand while making a meaningful difference in the world. At BIG DEAL Company, we’re here to help you craft events and marketing strategies that drive both social impact and business success.
 
If you need help planning your next cause-driven event or campaign, contact us to learn how we can support your vision.
 
For more business marketing tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.

As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! 
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