What a beautiful day to be young at heart! The Fort Collins Easter Keg Hunt is in the books and we had the most amazing time! Thank you to all of our spirited players and businesses in Old Town Fort Collins.

Congratulations to the 1st Place Team: Light Blue
And honorable mention to Red, Lime Green and Yellow teams -- close behind!

And a HUGE thank you to Jen West Photography who captured the true spirit of the NoCo Easter Keg Hunt!

We hope to see you in 2027!

​When shopping for services that help non-profits with data collection, collaboration and marketing software, many companies offer a discount to qualifying charities. Below is a comprehensive list of tools worth considering.
 
Adobe Express
What it is:
Adobe Express is an all-in-one content creation app that offers video and image editing, generative AI services, stock assets, social media scheduling, PDF editing, font collections, and more.
Nonprofit Offer:

• Free access to the Adobe Express Premium plan for up to 10 people in your organization, renewable annually.

Eligibility:

• Must register with TechSoup to verify 501(c)(3) status.

🔗  Register for Adobe Express Premium for Nonprofits
 
Airtable
What it is:
Airtable is a flexible database-meets-spreadsheet platform great for project management, content calendars, CRM, and collaboration.
Nonprofit Offer:

• 50% off Team plans for qualifying nonprofits and educational institutions

Eligibility:

• U.S.: Must submit 501(c)(3) IRS determination letter.
• International: Certification from a relevant governing body.
• Excludes government, political, religious, and healthcare nonprofits. 
• See the Airtable website for a complete description of qualifying nonprofits.

🔗  View Airtable’s Nonprofit Plans
 
Canva
What it is:
Canva is a graphic design platform with drag-and-drop tools for creating social media graphics, presentations, flyers, and more.
Nonprofit Offer:

• FREE access to Canva Pro, including premium templates, brand kits, and team collaboration tools.

Eligibility:

• Must be recognized as a charitable or a nonprofit organization by the local regulator in the country where you are registered
• Excludes legislative, political, governmental, educational, professional sports, and other nonprofits.
• See the Canva website for a complete description of qualifying nonprofits.

🔗 Explore Canva for Nonprofits
 
Constant Contact
What it is:
Constant Contact is a digital and email marketing platform offering user-friendly templates, reporting, and automation features.
Nonprofit Offers:

• 20% off standard pricing when prepaying for 6 months
• 30% off standard pricing when prepaying for 12 months

Eligibility:

• Must prepay; monthly plans not eligible.
• U.S. organizations must provide a digital copy of their 501(c)(3) determination letter.
• International organizations must provide a 501(c)(3) equivalent document.

🔗 Get Constant Contact for Nonprofits
 
ChatGPT (OpenAI)
What it is:
ChatGPT is an AI-powered assistant that can help with writing, brainstorming, and research.
Nonprofit Offers:

• 20% off ChatGPT Team plans (monthly or annual)
• 50% off ChatGPT Enterprise for large-scale implementations

Eligibility:

• Must be a verified nonprofit through OpenAI’s program
• Excludes academic, medical, religious, or governmental institutions.
• See the ChatGPT website for a complete description of qualifying nonprofits.

🔗 Get ChatGPT Nonprofit Pricing
 
DonorSearch AI
What it is:
DonorSearch AI is a specialized AI fundraising tool for nonprofits that helps you figure out who is most likely to donate and how much.
Nonprofit Offers:

• Enhanced CORE plan designed for smaller nonprofits.
• Free demo, consultation, and custom proposal.

🔗 Request DonorSearchAI Pricing
 
Fundraise Up
What it is:
Fundraise Up is a nonprofit fundraising platform designed to help organizations collect more donations online—and increase how much people give.
Nonprofit Offers:

• Only fees: 4% transaction fee and Stripe or Paypal fees

🔗 Explore Fundraise Up
 
FundRobin
What it is:
FundRobin is an AI-powered fundraising tool designed specifically to help nonprofits find grants and write better applications faster.
Nonprofit Offers:

• Comprehensive onboarding
• Sector-specific training materials
• Access to our grant writing experts

🔗 Start FundRobin Free Trial
 
HubSpot
What it is:
Hubspot is a CRM platform for marketing, sales, service, and content management.
Nonprofit Offer:

• 40% off on all HubSpot tools, including SEO, analytics, and audience engagement features

Eligibility:

• Must be a new HubSpot customer
• Must be based in North America, Australia, or New Zealand
• Must be a registered nonprofit and sign an annual contract.
• Eligible nonprofit organizations must have a mission to benefit the community.
• Excludes colleges and universities (with exceptions for foundations or nonprofit research initiatives); hospitals, professional and semi-professional sports organizations; governmental and political organizations.
• See the HubSpot website for complete eligibility requirements and exclusions.

🔗 HubSpot Nonprofit Criteria
 
Instrumentl
What it is:
Instrumentl is an all-in-one grant platform that helps nonprofits find funding opportunities, write grant applications, and track deadlines and progress.
Nonprofit Offer:

• $299/mo for your first 10 projects
• 14-day free trial

🔗 Trial Instrumentl for 14 days free
 
Mailchimp
What it is:
Malichimp is an email marketing platform that can be used for newsletters, donor communications, and outreach campaigns.
Nonprofit Offer:

• 15% discount for verified nonprofit organizations

Eligibility:

• U.S. organizations must provide a digital copy of their 501(c)(3) determination letter.
• International organizations can submit their website for review.

🔗 Mailchimp Nonprofit Discount Information
 
Monday.com
What it is:
Monday.com is a project management and team collaboration platform.
Nonprofit Offer:

• Nonprofit Plan: First 10 seats free + 70% off additional seats
• Enterprise Plan (minimum of 25 seats): 33% off per user

Eligibility:

• Must be a registered nonprofit, charity, NGO, or social change org and provide supporting documentation.
• Excludes healthcare, religious, economic development, government, professional sports, educational and other organizations.
• See the Monday.com website for a complete description of eligibility requirements and exclusions.

🔗 Monday.com for Nonprofits
 
Neon One
What it is:
Neon One is an all-in-one software platform for nonprofits that helps you manage donors, fundraising, events, and communications in one place.
Nonprofit Offers:

• Unlike other CRM providers that charge per record or user, Neon One’s pricing is based on your organization’s total revenue.

🔗 Explore Neon One
 
Notion
What it is:
Notion is a workspace for notes, task management, documentation, and collaboration.
Nonprofit Offer:

• 50% off the Plus Plan
• FREE access to nonprofit-specific templates (fundraising, donor management, volunteer tracking, etc.)

 Eligibility:

• Notion works with TechSoup to validate 501(c)3 registration. This usually takes 3-5 business days and a one-time admin fee. 

 🔗 Explore Notion for Nonprofits
 
Sprout Social
What it is:
Sprout  Social is a social media management platform offering tools for scheduling, engagement, analytics, and team collaboration.
Nonprofit Offer:

• Lower rates for Sprout Social’s Professional and Advanced plans with an annual subscription. 

 Eligibility:

• Must be a U.S. 501(c)(3) organization and commit to an annual subscription

 🔗 Sprout Nonprofit Pricing
 
Tips:

• Look beyond the pricing page. We found that while most services offer nonprofit pricing, the offers aren’t always prominently featured. You might need to dig deeper into the FAQ or support pages.
• Be prepared to provide proof of your nonprofit status. Most services will require proof of US 501(c)(3) status (in the U.S.) or comparable certification from other countries.
• Know the exclusions. Be aware that each service may exclude certain types of nonprofits (such as political, religious, or healthcare nonprofits). Some offers have geographic restrictions.
• Don’t be afraid to ask. If you don’t find clear documentation on a brand’s website, reach out to their customer support or sales team and ask about available discounts.

 
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too!

Not sure whether your content is doing it’s job?​
Here’s how to tell if your posts are building momentum - not just filling your feed.
Your digital content should do more than look good. It should spark connection, drive action, and move people closer to becoming customers.

Every customer, client, or donor interaction tells a story.
 
A person might first discover your organization through a Google search, a social media post, a referral, or a blog article. From there, they may visit your website, read about your services or mission, sign up for emails, compare options, make a purchase, donate, or return later. That path is the customer journey.
 
For small businesses and nonprofits, understanding that journey is not optional. It is one of the clearest ways to create more meaningful experiences, build trust faster, and turn on-time interactions into long-term relationships.
 
At BIG DEAL Company, we believe the strongest marketing does more than generate clicks. It guides real people through real decisions with clarity, empathy, and consistency. When that happens, businesses grow, nonprofits deepen support, and brands become easier to trust.

What Is a Customer Journey?
A customer journey is the full path a person takes with your brand, from first awareness to deeper engagement, conversion, loyalty, and advocacy.
 
For a small business, that might look like this:

• They discover your business online
• They read your blog or explore your services
• They decide to contact you or make a purchase
• They evaluate the experience after the sale
• They return, recommend you, or leave a review

 
For a nonprofit, the path is similar, but the action may be different:

• They hear about your mission
• They read your story and impact
• They subscribe, attend, volunteer, or donate
• They receive updates and see outcomes
• They continue supporting and champion y our cause

 
The journey is not just about the final transaction. It includes every touchpoint that shapes how a person feels about your brand.

Why Customer Journeys Matter So Much
Small businesses and nonprofits do not usually have unlimited time, teams, or ad budgets. That means EVERY interaction matters more.
 
A clear customer journey helps you:
1.    Build trust earlier
People rarely take action the first time they encounter a brand. They need clarity, reassurance, and proof that you understand their needs or values.
2.    Reduce friction
If your website is confusing, your messaging is inconsistent, or your next steps are unclear, people drop off. A mapped journey helps you spot those breakdowns.
3.    Improve conversions
When each stage of the journey has the right message, content, and call to action, more people move forward.
4.    Strengthen loyalty
A great journey does not end after a purchase or donation. The post-conversion experience often determines whether someone returns, gives again, or recommends your brand.
5.    Create stronger advocacy
The best customer and donor experiences turn supporters into storytellers. They become the people who share your name, refer others, and expand your impact.
​
The Core Stages of the Customer Journey
While every organization is different, most customer and donor journeys follow a few key stages.

1.    Awareness
This is the first impression stage. A person becomes aware of your business, nonprofit, service, or mission.
They may be asking:

• Who are you?
• What do you do?
• Why should I care?
• Can I trust you?

 
At this stage, your website, messaging, search presence, social media, and content all matter. This is where blogs are especially powerful!

2.    Considerations
Now the person is interested, but not ready to act yet. They are comparing options, gathering information, and deciding whether your brand feels like the right fit.
 
They may be asking:

• Do you understand my problem?
• Are your services or mission relevant to me?
• What makes you different?
• What happens next?

              
This is where thoughtful content, testimonials, case studies, clear service pages, and well-structured landing pages make a major difference.

3.    Conversion
This is the action stage.
 
For a small business, that may mean making a purchase, booking a consultation, or requesting a quote.
For a nonprofit, it could mean donating, volunteering, signing up, or attending an event.
 
A strong conversion experience is simple, clear, and reassuring. It removes confusion and gives people confidence to take the next step.

4.    Retention
Once someone has acted, the relationship is still being formed.
 
This is where follow-up emails, onboarding, thank-you messages, service quality, donor acknowledgement, and ongoing communication come into play. A smooth, thoughtful retention stage increases repeat action and long-term value.

5.    Advocacy
This is where a customer or donor becomes something even more powerful: a supporter who actively shares your brand.
 
They leave reviews, recommend your business, share your mission with others, and become part of your growth story.
 
Advocacy is rarely created by marketing alone. It is created by experience.

​What Makes a Great Customer or Donor Experience?
A great experience is not flashy for the sake of being flashy. It is intentional, consistent, and human.
 
Here is what it usually includes:
Clarity
People should quickly understand who you are, what you offer, and what to do next.
Consistency
Your website, emails, blog content, social channels, and team interactions should feel like they come from the same brand.
Empathy
Your content and messaging should reflect what your audience is feeling, needing, and trying to solve.
Ease
​The path forward should feel simple. Easy navigation, clean calls to action, clear donation pages, and accessible information all matter.
Responsiveness
When people reach out, they should feel heard. Whether someone is a potential client or a first-time donor, prompt and thoughtful communication builds confidence.
Relevance
Different people are at different stages. The content that works for someone just discovering you is not the same content that works for someone ready to act.
Follow-through
Promises matter. If your brand says it is personal, strategic, compassionate, or reliable, the experience must support that claim.

Why Blogs Matter in the Customer Journey
Blogs are often underestimated, but they play a major role in guiding the customer journey.
 
At BIG DEAL Company, we believe robust content marketing is one of the smartest investments a small business or nonprofit can make because good content keeps working long after it is published.
 
A blog can help at every stage of the journey.

Blogs support awareness
A blog helps your audience find you through search and discover your perspective. It gives your brand more opportunities to answer real questions people are already asking.
Blogs build trust
When you publish helpful, useful content, you show expertise without forcing a sales pitch. You help people before they are ready to buy or donate.
Blogs support consideration
A strong blog answers objections, explains complex topics, highlights your values, and shows that you understand the audience you serve.
Blogs strengthen SEO and AEO
Well-structured blog content makes it easier for search engines and answer engines to understand your expertise, surface your content, and match it to user intent.
Blogs create momentum
A blog gives you content to share in newsletters, social media, nurture campaigns, presentations, and sales or donor conversations.
Blogs move people toward action
The right article at the right moment can be the bridge between passive interest and meaningful engagement.
 
In other words, blogs do not just attract traffic. They guide people forward.

​Why Brand Story Matters in the Customer Journey
Facts inform, but stories connect.
 
A brand story gives meaning to the experience people have with your business or organization. It helps them understand not just what you do, but why it matters.
 
For small businesses, a brand story can communicate:

• Why the company was founded
• Who does it serve best
• What values shape the work
• What transformation customers can expect

 
For nonprofits, a brand story can communicate:

• Why the mission exists
• Who is impacted
• Why support matters now
• How donors become part of real change

 
A strong brand story creates emotional continuity across the journey. It makes your marketing feel less transactional and more relational.
 
That matters because people do not just choose products or causes. They choose meaning, trust, alignment, and confidence.
 
When your story is clear, the journey becomes stronger because every touchpoint reinforces the same message.

Customer Journeys for Small Businesses
Small businesses often grow through reputation, referrals, and repeat business. That means the journey matters at every step.
 
A great customer journey helps small businesses:

• Stand out in crowded markets
• Turn website visitors into qualified leads
• Increase repeat purchases
• Improve customer satisfaction
• Generate more reviews and referrals
• Build a brand people remember

Without a strong journey, marketing can feel disjointed. You may attract attention, but lose people before they take action.

Donor Journeys for Nonprofits
For nonprofits, the donor journey is about more than fundraising. It is about stewardship, trust, and shared purpose.
 
A donor is more likely to stay engaged when they feel:

• Welcomed
• Informed
• Appreciated
• Connected to impact
• Confident in your mission
• Clear on how their support makes a difference

A thoughtful donor journey helps nonprofits move from one-time giving to an ongoing relationship with the community. It transforms outreach from a series of isolated asks into a meaningful relationship.

​At BIG DEAL Company, we help businesses and nonprofits create journeys that are not only strategic but genuinely useful and engaging.
 
That means we help shape the full experience, including:
Brand messaging and positioning
We help clarify who you are, what makes you different, and how to communicate that with confidence.
Content strategy
We build robust content marketing plans that support every stage of the customer or donor journey, not just the top of the funnel.
Blog development
We create blog content that helps audiences discover your brand, understand your value, and move closer to action.
Storytelling
We help organizations develop brand stories that resonate, build trust, and bring consistency across channels.
Website and journey strategy
We look at how people move through your digital presence and identify ways to reduce friction and strengthen engagement.
Ongoing marketing support
We help do the driving, so you can stay focused on running your business or advancing your mission.
 
For many organizations, the challenge is not knowing that customer experience matters. The challenge is having the time and internal capacity to shape it well.
 
That is where BIG DEAL comes in.

Let BIG DEAL Do the Driving
You already have enough to manage.
 
You are running a business, serving clients, leading a team, building a mission, or raising critical support. Marketing should help move that work forward, not become another burden competing for your attention.
 
BIG DEAL Company helps small businesses and nonprofits create customer and donor journeys that feel clear, connected, and intentional. From content strategy and blogging to storytelling and experience design, we help you build the kind of brand journey that earns trust and inspires action.
 
So while you focus on the work only you can do, we help shape the experience that brings people closer to your brand.
 
Customer journeys are not just marketing diagrams. They are lived experiences.
 
They shape how people discover you, how they evaluate you, how they engage with you, and whether they come back. For small businesses and nonprofits, that journey can be the difference between being noticed and being remembered.
 
When the journey is guided by clarity, strong content, a brand story, and a commitment to experience, it becomes one of the most powerful growth tools a brand can have.
 
And when that journey is built with intention,  your audience does not just move through a funnel.
 
They move toward trust.
 
FAQs
What is a customer journey?
A customer journey is the full series of interactions a person has with a brand, from first awareness to conversion, retention, and advocacy.

Why is the customer journey important for small businesses?
It helps small businesses create better experiences, reduce friction, improve conversions, increase repeat business, and generate stronger referrals.

How is a donor journey different from a customer journey?
A donor journey follows many of the same stages, but it focuses on mission-driven engagement, trust, stewardship, and long-term support instead of only a purchase.

How do blogs help guide the customer journey?
Blogs help attract new audiences, answer questions, build trust, support SEO and AEO, and move people from awareness to consideration and action.

What makes a great customer or donor experience?
A great experience is clear, relevant, consistent, easy to navigate, emotionally resonant, and supported by strong follow-through.

Why is brand story important in the customer journey?
A brand story gives people a reason to connect. It creates meaning, builds trust, and helps every touchpoint feel aligned and memorable.

How can Big Deal Company help improve the customer journey?
Big Deal Company helps businesses and nonprofits shape messaging, content strategy, blogs, storytelling, and digital experiences so audiences move from discovery to loyalty more naturally.

What is the connection between customer journeys and content marketing?
​Content marketing supports each stage of the journey by giving audiences the right information at the right time, helping them feel informed, confident, and ready to act.

At BIG DEAL Company, we know social media isn’t just a platform – it’s a stage. For nonprofits and businesses alike, every post, story, and comment is an opportunity to connect, inspire, and build lasting relationships with your audience. Truly standing out calls for creativity, authenticity, and strategies that turn followers into active participants in your mission or brand story.
 
In this post, we’re sharing a collection of unique, actionable ways you can engage with your social media audience – ideas that go beyond likes and shares to spark conversations, build community, and create memorable experiences (read more about experiential marketing). Whether you’re a nonprofit looking to rally support or a small business aiming to deepen customer loyalty, these tactics will help your social presence feel less like a broadcast and more like a conversation.

​1. Polls & Quizzes
 Interactive polls and quizzes are a fun way to engage followers while learning more about them. From quick yes/no polls to personality quizzes or content quizzes related to your brand or cause, these tools encourage participation and can provide valuable insights to direct your marketing strategy.
 
Example: A local nonprofit asked followers, “Which sustainability tip will you try this week?” Poll results drove engagement and informed their next campaign.
 
Visual Suggestion: Colorful poll graphics with “Swipe to Vote” or interactive Instagram story templates.
 
2. Mini Challenges
 Encourage followers to participate in small, shareable actions, like posting a photo using your product, trying a DIY tip, or completing a charitable task. Mini challenges create excitement, foster a sense of community, and give followers a reason to tag friends, expanding your reach organically.
 
Example: A small bakery ran the #BIGDEALBakes challenge, inviting followers to post photos recreating a signature recipe. Featured posts boosted visibility by 40%.
 
Visual Suggestion: Branded challenge templates for followers to post or tag friends.
 
3. Behind-the-Scenes or Day-in-the-Life Posts
 Show the human side of your organization. Whether it’s a volunteer sorting donations, a team member preparing for an event, or a peek into your creative process, behind-the-scenes content builds trust and personal connection, and audiences feel like you’re letting them in on a secret.
 
Example: A nonprofit shared a reel showing volunteers prepping for a fundraiser, generating hundreds of heartfelt comments.
 
Visual Suggestion: Short video clips or Instagram Reels with playful captions.
 
4. Interactive Infographics
 Transform facts and statistics into swipeable (like an Instagram carousel) or clickable graphics (like a Facebook story) that invite followers to engage. Nonprofits can highlight impact numbers, while businesses can share industry insights, making learning fun and visually appealing.
 
Example: An animal rescue posted a carousel of “5 Ways Your Donation Helps Animals,” resulting in a 25% increase in shares.
 
Visual Suggestion: Carousel posts with bold icons, numbers, and animated elements.
 
5. Photo Contests
 Encourage your audience to share their own photos related to your brand or mission. Highlighting participants in your feed or stories not only rewards engagement but also builds a library of user-generated content you can use for future campaigns.
 
Example: A community fitness brand ran a #FitForChange photo contest, showcasing top entries in weekly stories. Engagement doubled during the contest period.
 
Visual Suggestion: Branded announcement post with clear instructions and deadline.
 
6. Live Trivia
 Host a live trivia event relevant to your cause or industry. This is a playful way to educate followers, foster friendly competition, and keep your audience tuned in for real-time engagement. Ideal platforms include Facebook and Instagram stories or polls.
 
Example: A local museum hosted “Art Trivia Tuesdays” on Instagram Live, drawing 50+ viewers each session and sparking lively discussion.
 
Visual Suggestion: Branded slides with questions, countdown timers, and live polls.

7. Live Q&A
 Give your followers direct access to your team or experts in your field. A live Q&A allows for authentic, real-time conversations where you can answer questions, address concerns, or share insights. Ideal platforms include Facebook and Instagram stories or polls, Reddit AMAs (“Ask-Me-Anything”), or LinkedIn Live and LinkedIn Audio.
 
Example: A nonprofit CEO hosted a Reddit AMA about an upcoming campaign, resulting in 50+ meaningful questions and increased email sign-ups.
 
Visual Suggestion: Live session overlay graphics, pinned comment box for questions.
 
8. Virtual Workshops or Classes
 Teach a skill or share knowledge via live or pre-recorded sessions. Whether it’s a cooking demo, a craft tutorial, or a training on your nonprofit’s mission, workshops provide tangible value and encourage repeated engagement. You can create always-accessible videos on Facebook, Instagram, LinkedIn, YouTube, or TikTok, or go live to create a limited-time experience for viewers.
 
Example: A craft store hosted weekly virtual DIY workshops. Attendees shared completed projects, creating UGC (user-generated content) and recurring engagement.
 
Visual Suggestion: Step-by-step video clips, carousel instructions, or downloadable PDFs.
 
9. Interactive Stories
 Both Instagram and Facebook offer “Ask me anything,” polls, or sliders in stories. These tools let followers participate actively rather than passively scrolling, and they offer a quick, informal way to connect.
 
Example: A local bookstore asked followers to vote on the next book for their online book club, increasing story engagement by 35%.
 
Visual Suggestion: Branded story templates with prompts and stickers.
 
10. Partnership Takeovers
 Invite a partner organization, influencer, or community member to take over your account for a day. Takeovers bring fresh perspectives, expand your audience, and showcase collaboration authentically.
 
Example: A food bank partnered with a local chef to take over Instagram stories, sharing a behind-the-scenes cooking demo while promoting a fundraiser. Engagement surged, and new followers joined.
 
Visual Suggestion: Split-screen graphics highlighting guest hosts with your logo.
 
11. Badges or Rewards
 Gamify engagement by offering recognition or digital badges for participating in campaigns, attending events, or completing challenges. This creates motivation and encourages followers to come back for more. Instagram creators can offer badges to viewers during Live videos, and Reddit allows users to give badges or rewards to others’ posts and comments.
 
Example: A nonprofit recognized top donors with #BIGDEALStar badges shared on social media, boosting repeat engagement and online donations.
 
Visual Suggestion: Branded digital badges or icons displayed in stories or posts.
 
12. Feature Audience Stories
 Highlight the people behind your community: supporters, clients, or volunteers. Sharing their stories not only celebrates them but also strengthens the sense of belonging and trust in your organization or brand, plus tagging their accounts expands your post reach for free.
 
Example: A local pet shelter shared a follower’s adoption story, accompanied by a heartfelt photo. The post received 3x more comments than typical updates.
 
Visual Suggestion: Quote cards with photos and short captions.

13. Facility or Event Tours
 Bring followers into your space, whether it’s an office, a warehouse, or a local event. Similar to BTS (behind-the-scenes) content, live or recorded tours make your organization more transparent, relatable, and engaging while showcasing your work in action. These posts are popular for giving your audience a glimpse into areas that are often off-limits to the public.
 
Example: A nonprofit hosted a live tour of their community garden before a fundraising dinner, sparking excitement and driving RSVPs.
 
Visual Suggestion: 360° video clips, Instagram Live, or guided photo tours.
 
When used effectively, social media is a tool for connection, storytelling, and relationship-building. Download our FREE Content Marketing Simplified printable to get started.
 
At BIG DEAL Company, we love helping organizations craft dynamic campaigns that leave a lasting impact. Start small, test what resonates, and watch your followers become an active, enthusiastic part of your story.

​Frequently Asked Questions
 
1. What social media platforms are best for unique engagement tactics?
 
A: Most tactics can be adapted for multiple platforms. Instagram and Facebook are ideal for polls, quizzes, stories, and live sessions. LinkedIn works well for professional Q&As, workshops, and industry-focused content. Reddit AMAs are perfect for deeper, text-based interactions, while TikTok and YouTube are great for challenges, behind-the-scenes videos, and tutorials. Choose platforms based on where your audience is most active.
 
2. How can nonprofits and small businesses measure engagement success?
 
A: Engagement isn’t just about likes or shares. Track comments, poll participation, story interactions, click-throughs, and conversions (like sign-ups or donations). UGC (user-generated content) and repeat participation in challenges or events are also strong indicators of success.
 
3. How can BIG DEAL Company help my business or nonprofit create these types of engaging social media content?
A: BIG DEAL Company helps you plan, create, and manage interactive social media campaigns. We design eye-catching graphics, polls, quizzes, and videos, schedule posts and live events, engage your community, and track results to optimize future campaigns. Our goal is to turn followers into active participants who connect with your mission or brand.