BIG DEAL Company not a traditional agency or one-lane event planner. We are a relationship-forward, joy-fueled collective that pairs serious operational rigor with creative, community-rooted marketing + experiences.

The BIG DEAL Difference

1) “Partnership-first” fractional support
Big Deal is embedded with clients as a strategic partner. We offer fractional marketing and communication services, event planning and nonprofit support. We learn your business and act as an extension of you.
Why this matters: Other agencies hand off deliverables and disappear.

2) A “connected collective” model
BIG DEAL is a connected collective of experts with broad experience, rather than a single specialist. Our team holds countless degrees and certifications in marketing, advertising, communication, event planning and non-profit leadership.
Why this matters: You get flexibility, the right expertise at the right time and a powerhouse team behind you.

3) Joy + Fun – and we mean it
“Bringing JOY to the job” and “making business personal” aren’t empty taglines for us. They are descriptions of how we do business. We are real, talented people who live our mission.
Why this matters: Many firms claim “creative.” Fewer operationalize a distinctive emotional brand that makes content and events feel memorable, personal and human.

4) Operational excellence
We provide execution details that real planners care about: timelines, permits, power needs, vendor alignment, packing lists and the reality of producing events that run “like clockwork.” We leverage our 20 years in business and average of 100 events a year to deliver for our clients.
Why this matters: Experience makes a difference. And as you might see through our “Adventures in Event Planning” series, we’ve seen it all.

5) Colorado credibility + community connector status
Our team is locally embedded. Our team offers venue guides, regional resources, vendor relationships and community-driven impact, plus connections to reputable organizations and leaders. We take “I know a guy” to a whole new level, and clients rely on us for recommendations and introductions to help them propel forward.
Why this matters: This is a service that cannot be bought. It comes with contracting BIG DEAL.

6) Genuine marketing leadership in an AI era(SEO + AEO + GEO and AI-era visibility)
A clear differentiator found in BIG DEAL is thought leadership on current digital visibility: a three-tier strategy spanning search engine optimization (SEO), answer engine optimization (AEO) and local geographical (GEO) tactics – all AI tools and how content gets surfaced as answers. We deliver far more than ChatGPT ever could, but we also know how to sort through the alphabet soup to leverage autonomous services that can work for you.
Why this matters: BIG DEAL is strategically future facing, not “posting and hoping.”

7) Recognition
It’s not lip service - our awards and recognition speak for themselves. You can see it through our Google reviews, our Pinterest followers, our email click rates and our references. We are consistently recognized for how we do business and the impact we are making for those we serve.
Why this matters: Our clients see results!

BIG DEAL Company is a connected collective of marketing + event experts who embed as true partners, bringing equal parts joy and operational precision, to deliver results, help organizations grow, connect with communities and create experiences that actually move the needle.
Be a part of the BIG DEAL Company difference.

​While impressions, page views, and clicks are still valuable metrics, visibility alone doesn’t build loyalty in today’s marketplace – and it can’t sustain growth on its own. At BIG DEAL Company, we know the long-term top brands aren’t just seen over and over, they are experienced – they are part of something bigger, and that thing is “community.”

Visibility is momentary. Community = relationships.
We would never say attention is “bad” in marketing, but attention can be fleeting. Impressions are just one part of a healthy marketing ecosystem that also includes engagement, especially relationships with current and potential buyers or donors.
 
Even wildly successful marketing campaigns fade quickly without connection (Think: the products that trend on social media, sell out in hours, and are forgotten within a year.)
 
Community-centered brands take a different approach, building relationships over time through shared experiences, authentic communication, and meaningful engagement. Events, partnerships, and storytelling are not just tactics – they are the foundation of long-term success.
 
As we shared in Building Buzz: Event Marketing that Delivers Long-Term Engagement, events are most powerful when they are not treated as one-time moments, but as part of a symbiotic marketing approach that keeps audiences engaged long after the event ends.
 
The Shift from Transactions to Relationships
In today’s marketing world, transactions aren’t the issue for consumers – everything we need or want is available online with a quick search and one-click ordering. When finding the product or service customers need is easy, consumers shift their focus from simply finding the item they are looking for to seeking out brands that foster alignment, trust, and belonging.
 
Community-driven brands:

• Create consistent touchpoints
• Invite participation, not just attention
• Build emotional connections through shared experiences

 
This kind of engagement can’t happen with a single campaign. It is built intentionally through numerous small and large interactions over time.

Events play a critical role in this process, too – they create real, human moments that strengthen emotional ties and give people a reason to stay connected.
 
The most effective brands use a combination of events, partnerships, and communications to turn visibility into lasting relationships.

Events: A Shared Experience
Events create something an experience people can feel, share, and remember. When integrated into a broader marketing strategy, they become ongoing engagement tools that fuel year-round connection and content.
 
Partnerships: Giving Back and Expanding Community
Strong brands don’t grow in isolation. They collaborate with organizations, nonprofits, and community leaders to expand their reach and deepen their impact.
In fact, much of what makes our campaigns successful is the network behind them: trusted partners, vendors, and collaborators who help bring our and clients’ ideas to life. As we explored in Why Businesses are Calling BIG DEAL Company for Full-Circle Event & Marketing Support, these relationships are not an add-on; they are central to how we create meaningful outcomes.
​
Communications: Keeping the Connection Alive
Strategic communication – email, social media, storytelling – extends the life of every interaction. It reinforces your message, builds familiarity, and keeps your audience engaged over time.
Together, these elements create a continuous cycle: marketing drives event attendance, events create buzz, and that buzz fuels future engagement.

Community Impact is Brand Impact
As a brand, engaging with your community is rewarding – it feels good. The icing on the cake is that it grows your business. Businesses that actively give back and engage locally build stronger trust, deeper relationships, and more resilient brands.
 
Things like hosting community events, sponsoring community events, collaborating with local organizations or other businesses, and supporting causes have a lasting impact. In Top 10 Ways Your Business Can Give Back to the Community, we highlight how even small, consistent efforts, such as partnering with local groups or maintaining regular communication, can significantly strengthen community ties.
 
When businesses show up for their communities, their communities show up for them.
 
How BIG DEAL Helps Brands Connect
At Big Deal Company, we see marketing, events, and communications as one connected system – not separate services. We ask:

• How can we bring people together?
• How do we create experiences worth sharing?
• How do we keep audiences connected beyond a single interaction?

 
When people feel like they “belong” to your brand, they don’t just support it; they advocate for it. Our approach is rooted in connection. We don’t just make your brand visible – we create experiences that make your message felt.
 
If your brand is ready to move beyond impressions and into impact, it’s time to think bigger with a full marketing and events plan. We help businesses and organizations:

• Turn events into long-term engagement strategies
• Build partnerships that expand reach and credibility
• Create communication plans that keep audiences connected
• Design experiences that make brands feel human

Community isn’t just part of your business strategy – it’s who you are. Let’s make it a Big Deal.
 
For business and nonprofit marketing and event news and tips, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.
 
Frequently Asked Questions
 
1. Why isn’t visibility enough to grow a brand?
Visibility creates awareness, but it doesn’t build trust or loyalty on its own. Without ongoing engagement and meaningful interaction, audiences are unlikely to stay connected. Community-building strategies ensure your brand remains relevant beyond the first impression.
 
2. How do events contribute to long-term growth?
Events create memorable, in-person (or virtual) experiences that foster emotional connections. When paired with strong pre- and post-event marketing, they become part of a continuous engagement strategy rather than a one-time effort.
 
3. What role do brand partnerships play in building community?
Partnerships expand your reach and credibility by aligning your brand with others that share similar values. They also help you tap into existing communities, making it easier to build trust and create collaborative experiences.

4. How can a small business start building community?
Start by showing up consistently: host small events, engage on social media, collaborate with local organizations, and support community initiatives. Even simple, authentic efforts can create meaningful connections over time.

The CEO of BIG DEAL Company, Christine Kovacs Forster, lives and breathes JOY.  Entertaining people and being entertained is what simply moves her.  My Big Day (now BIG DEAL) was formed in 2006 after Christine received constant requests to help businesses with their marketing and event planning for life events.  In 2023 she re-branded as BIG DEAL Company.

With 28 years in media and event planning, today her passion lies in creating events for all to enjoy and campaigns that elevate businesses and non-profits. Christine serves on numerous event and marketing committees, was a Commissioner for the City of Loveland and served on boards for local non-profits. Giving back is a priority both personally and professionally.

BIG DEAL clients recognize Christine as their fearless partner who runs each event with a walkie-talkie, clipboard, and numerous spreadsheets. "Organized" is an understatement. Her national media advertising experience lends itself to significant local client successes.  The event & marketing business is a relationship business, and Christine is known for being a connector in the community, and ultimately a friend to everyone she meets!  She and her team pride themselves on extraordinary service and original events.

Education: 
Bachelors in Organizational Communications
Diploma in Learning and Development
Event and Hospitality Management Certification
​Event Marketing Certification
Tourism Marketing Certification
​Gamification Certification
Online Marketing Certification
Hotel & Catering Management Certification
Mobile Marketing Certification
Wedding Planner Certification
TIPS Certified
Tenderwise Training Complete
​Digital Marketing Certification
Responsible Alcohol Sales
​Cannabis Impaired Driving Certification

With over a decade of experience in professional event planning, Tiffany brings creativity and expertise to every project. Her passion for creating memorable experiences stems from her belief that the perfect blend of cuisine, beverages, music, and people creates extraordinary moments.

With a degree in Hospitality and Restaurant Management, specializing in Event Planning, Tiffany successfully transitioned her event coordination skills into a dynamic marketing career at BIG DEAL Company. She thrives in the fast-paced digital landscape, continuously expanding her expertise through professional development and staying ahead of emerging trends.
Her commitment to excellence and eagerness to embrace new challenges makes her a valuable asset to any project. Tiffany's dedication to continuous learning and growth is reflected in her innovative approaches to both marketing strategies and event management.

Education: 
Internship with My Big Day (now BIG DEAL)
Bachelor of Science, Hospitality and Restaurant Management
Event Marketing Certification
Tourism Marketing Certification
TIPS Certified
Tenderwise Training Complete
Responsible Alcohol Sales
​Cannabis Impaired Driving Certification

Sarah discovered her passion for events while planning her own wedding in 2011. Since then, she has designed and executed events for life’s most meaningful milestones, with her work featured in renowned publications such as Martha Stewart Weddings, The Knot, Style Me Pretty, 100 Layer Cake, and You & Your Wedding magazine.

In 2018, Sarah joined BIG DEAL Company, where she has expanded her expertise to include corporate events, nonprofit fundraisers, political campaigns, event marketing, and the company’s signature events. In addition to event planning, Sarah curates content for platforms like Facebook, Instagram, and Pinterest. She also channels her creativity into writing blogs for nonprofit organizations and small business clients.

When she is not busy with work or her twin girls, she enjoys time with family and friends, hiking around Fort Collins, solving jigsaw puzzles, and binge-watching a good TV show. Sarah is thrilled to be a member of a creative, innovative team of women.

Education:
Bachelor of Arts in Journalism with a minor in Fashion Merchandising 
​Tourism Marketing Certification
Political Campaign Internship
TIPS Certified
Tenderwise Training Complete
Event Marketing Certification
Cvent Event Management Certification
​Cannabis Impaired Driving Certification

Lesli Tanski’s path has been curvy with lots of U-turns, detours, and construction.  Always driven by a sense of curiosity and passion for positivity she has seen success and experienced failure and applies it to her marketing knowledge and skills.  She was born and raised in Colorado and went on to receive her film degree in Vancouver, Canada followed by her undergraduate in Liberal Arts from Colorado State University.  She worked as a commercial producer for Comcast Spotlight for nearly eleven years before opening a food and spirit specialty shop with her husband in downtown Fort Collins.  It was through the business that she fell in love with the connection a business can create with its community whether it’s in person or online.  Other notable accomplishments include a master's degree in Library Education and undergraduate studies in media studies and English.  Lesli has had the fortune of growing up in a family and community that embraces creativity, love, and the common desire to constantly learn new things. 
​
Lesli’s other passions include being involved in animal advocacy, being an awesome aunt, knitting, and loving her husband and cats.  In case it’s not obvious she’s a card-carrying cat lady.  

Education:
Masters of Library Education
Bachelor of Arts , Liberal Arts 
Film and Film Studies Degree
Google Analytics Academy Certification

Kathleen’s career began in media sales, advertising, and marketing. Working in advertising mediums from commercial radio and TV to public radio, streaming video, podcasts, and along the way, working with businesses to improve their share of voice, and get the most from their marketing budget.
She joined BIG DEAL to continue to share her understanding of marketing and promotions.
Most of Kathleen’s career has been spent working with Northern Colorado businesses, helping them to navigate the sometimes confusing advertising industry. She has numerous connections, and influence in the area.
She and her husband Dan have 3 dogs, and stay very active with fitness rituals, travel, and doggy explorations.

Education:
Bachelors of Science in Business – Marketing - “magna cum laude”
Certificate – Center For Sales Strategy
Certified – Google Ads

Boards & Committees:
City of Loveland, Community Marketing Commission
Marketing & Development Committee – La Familia / The Family Center
Marketing Committee Co-Chair – Denkai Animal Sanctuary
College America – Program Advisory Committee

Mikaela brings deep experience in strategic event planning, community relations and corporate social responsibility to The Big Deal Company. As a Certified Meeting Professional (CMP) with more than a decade in the nonprofit and corporate sectors, she thrives at the intersection of purpose and business.
Mikaela has banking experience and focuses on marketing and events for the western markets. Previously, she's held various event and community relations roles at IMA Financial Group, BCD Meetings & Events and the Denver Metro Chamber of Commerce.
Mikaela has planned hundreds of events—from VIP dinners and leadership retreats to conferences and city-wide volunteer activations. She's passionate about connecting mission-driven organizations with meaningful resources and corporate partners.
Outside of work, she sits on the Development Committee for the Art Students League of Denver and previously served as Board Chair for Environmental Learning for Kids (ELK).
​
Education:
Bachelor of Science in Business Administration from Daniels College of Business, University of Denver 
Certificate in Environmental, Social & Governance (ESG) Strategy from University of Colorado - Boulder
Project Management 360 Certification from Cornell University 
Certified Meeting Planner (CMP)
Cvent Event Management Certified 
Responsible Alcohol Sales Certified (StateFoodSafety)
Graduate of the Leadership Arts Program, Colorado Business Committee for the Arts
AI Fundamentals Certificate​

3. Waiting Too Long to Book Vendors
Timing is key in wedding planning, and waiting to book vendors can really limit your choices. Popular venues, photographers, planners, and caterers often book up a year in advance, especially during busy seasons. If you wait too long, you might have to settle for less or pay more for last-minute options. Booking early also helps your vendors work together and understand your vision. Planning ahead reduces stress and lets you focus on the fun, creative parts of your wedding instead of rushing to fill gaps.

4. Not Finalizing the Guest List Early
Your guest count affects everything, from the size of your venue to how much you spend on food. If you miscalculate, you could end up with too many people or spend more than planned. Create a rough guest list before booking major vendors.

5. Trying to Please Everyone
Family and friends will have plenty of opinions. Trying to make everyone happy can water down your own vision for the day.  Stay grounded in what you and your partner want. It’s your day.

​6. Skipping a Wedding Planner or Coordinator
Many couples don’t realize how much coordination a wedding day needs. Even with careful planning, someone has to manage the schedule, talk to vendors, handle surprises, and keep things running smoothly. Without a professional, these jobs often fall to family or the couple, which can take away from enjoying the day. A wedding planner or coordinator serves as both a strategist and a problem-solver, ensuring everything goes as planned. Whether you choose full planning or just day-of help, having an expert lets you relax and enjoy your wedding, knowing the details are covered.

7. Underestimating the Timeline
A wedding day timeline is more than just a schedule; it’s what keeps the whole event together. Many couples underestimate how long things really take. Hair and makeup can run late, traffic can slow down transportation, and family photos often take longer than planned. These small delays can add up and cause bigger problems. Without extra time built in, the day can feel rushed, and important moments might be missed. A good timeline allows for these delays, making the day flow smoothly and helping everyone feel more relaxed.

8. Ignoring Guest Experience
It’s easy to focus on aesthetics—but your guests remember how the day felt. Think through flow, comfort, food timing, and overall experience.

9. Overloading the Details
More isn’t always better. If you add too many decorations or activities, the day can feel crowded and overwhelming. Choose a cohesive theme and prioritize quality over quantity.

10. Forgetting to Enjoy the Moment
With so many details to handle, couples can easily get caught up in the planning and miss out on enjoying their own wedding. If you focus too much on timing or perfection, you might forget what the day is really about. The best moments are often the unplanned ones, like laughter, quiet talks, and being with loved ones. To be present, plan some private time together, take a break during the reception, or trust your team to handle things. When you let go and enjoy the day, it becomes truly unforgettable.

Why Working with Professionals Makes All the Difference
Planning a wedding is like putting together a big, one-day event. With the right team, every detail will go smoothly, from working with vendors to keeping the schedule on track.
If you’re looking for expert guidance, explore our event services at
 👉 Big Deal Company Blog & Services
For additional planning insights, check out this helpful external resource:
 👉 Wedding Planning Mistakes to Avoid (Vogue)
Wedding planning doesn’t have to be stressful. If you avoid these common mistakes and work with experienced professionals, you can create a celebration that feels easy, meaningful, and truly your own.
Because at the end of the day, it’s not about perfection—it’s about the experience.

FAQs
1. What is the most common wedding planning mistake?
The most common mistake is failing to set a realistic budget early, which can lead to overspending and difficult decisions later in the process.
2. When should I start planning my wedding?
Ideally, you should begin planning 12–18 months in advance to secure your preferred venue and vendors.
3. Do I really need a wedding planner?
While not required, a planner or coordinator can significantly reduce stress, manage logistics, and ensure your wedding day runs smoothly.

Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.
​📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube  | 📌 Pinterest
​Sign up for our online newsletter to stay updated on the latest insights and tools.
​
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too!
 
Contact BIG DEAL Company
​​*** Bringing Joy to the Job ***
Phone: 970-613-1455  or  303-886-3068
Email Us
Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC

Are you planning an event in Northern Colorado? No matter if it’s a wedding, corporate event, fundraiser, or private party, selecting the right event rental company is key to a great experience.
For starters, here are some important things to consider when choosing an event rental partner:

• Inventory variety (tents, linens, décor, furniture, specialty items)
• Delivery, setup, and teardown services
• Experience with your type of event (weddings, corporate, nonprofit, etc.)
• Clear pricing and communication
• Service area coverage across Northern Colorado and beyond

 
At Big Deal Company, we’ve worked with many of these vendors and understand how much reliable rentals matter for a successful event.  Check out our list of area rental companies:

Primary Event Rentals 
Phone: (970) 646-3432
Primary Event Rentals has one of the largest selections in the area. They offer everything from vintage décor and lounge furniture to catering equipment and audio/visual rentals. Their team is known for handling last-minute changes and providing full support, which makes them popular with wedding and event professionals.
 
RC Events
Contact: Visit the website for showroom appointments
RC Events is known for creating stylish, high-end events in Northern Colorado. With showrooms in Fort Collins and Boulder, they have a wide range of tents, linens, china, lighting, and décor. Their team specializes in weddings and upscale events, helping clients create a unified and elegant look.
 
FLEXX Productions
Contact: Available via website consultation
With more than 20 years of experience, FLEXX Productions is a leader in tent and large event rentals. They serve Northern Colorado, Wyoming, and nearby areas, offering staging, lighting, catering equipment, and furniture. They can handle both small gatherings and big festivals, making them a flexible choice.
 
Front Range Event Rentals
Phone: (970) 221-3159
Front Range Event Rental is known for dependable service and a large selection. They offer tables, chairs, tents, and other event essentials, supporting everything from backyard parties to corporate events. Their great customer service makes them a trusted choice for both planners and DIY hosts.
 
Best Event Rentals
Contact: (970) 267-6500
Best Event Rentals offers reliable, simple rental solutions for a wide range of events. Their inventory includes tents, tables, chairs, and other essentials, making them a good choice for both DIY hosts and event professionals.
 
Farm and Field Rentals
Contact: Website/social media
Farm and Field Rentals specializes in unique, rustic event pieces perfect for outdoor weddings and Colorado-themed gatherings. Their collection is full of charm and character, helping you create a memorable and stylish event.
 
Additional Northern Colorado Event Rental Companies
Looking to explore more options? Here are a few additional rental companies serving the region:

• Triple S Party Rental | (970) 351-6600
• Rocky Mountain Event Rental – Northern Colorado | (303) 304-3172
• Event Rentals For You – Castle Rock, CO | (720) 457-4003

Why Event Rentals Matter for Your Event
Event rentals are more than just tables and chairs. They set the mood, improve the guest experience, and help your event go smoothly. Whether you need tents for Colorado’s changing weather or décor that matches your theme, the right rental partner brings your vision to life.
If you’re planning a corporate event, fundraiser, or wedding, choosing a trusted rental company can save you time, lower your stress, and help your event look its best.  Let’s make your event a Big Deal.
Contact Big Deal Company today to start planning with trusted vendors and expert guidance at your side.
 
FAQs

1. How far in advance should I book event rentals?
   Ideally, 2–6 months in advance for weddings and large events. For smaller gatherings, 2–4 weeks may be sufficient, depending on availability.
2. Do rental companies handle setup and teardown?
   Most full-service companies do, but always confirm. This is especially important for tents, staging, and large installations.
3. What happens if items are damaged during my event?
   Most companies require a damage waiver or deposit. Be sure to review your rental agreement carefully.
4. Can rental companies help with event design?
   Yes, many companies, such as RC Events and Primary Event Rentals, offer design guidance or full styling services.
5. Do rental companies travel outside Northern Colorado?
   Many do. For example, FLEXX Productions serves a large area, including Wyoming and other nearby regions.

 

A great event partner doesn’t start with logistics - they start with your goals. The right team takes the time to understand your strategy and your brand, then brings it all together in a way that actually connects with people and supports your long-term goals.

​There’s a moment in almost every event planning conversation where someone says, “We just need help pulling this together.”
 
And we get it. Timelines get tight. Details stack up fast.
 
But here’s the truth that most people don’t realize until after the event is over:
If your planning partner only focuses on execution, you’ll end up with a well-run event that doesn’t actually do much for your organization.
 
That’s where the Big Deal difference shows up!
​
What does a great event partner actually do?
A great event partner connects the dots between your organization and event goals and the experience itself. They don’t just plan - they translate vision into something tangible, strategic, and measurable.
 
Here’s a quick example:
Big Deal Company was brought in through an RFP process to support a multi-partner, multi-event celebration. The language in the RFP leaned heavily toward a festival, a community celebration, even a fair-style experience. On paper, it sounded like something large, open, and highly public-facing.
 
But here’s where things shifted.
 
Once we got into the intake process - real conversations, not just scope reviews - it became clear that wasn’t what the client actually wanted.
 
They weren’t trying to throw a festival.
 
They wanted to:

• Capture press attention and clearly communicate the purpose behind the milestone/purpose of the celebration
• Educate the public on why this moment mattered and how it benefits the broader community
• Honor the partners and funders who made the project possible
• Be thoughtful about sustainability in how the event was designed and executed

 
These goals required a completely different strategy.
 
A festival prioritizes scale and foot traffic. However, our client was looking for an event built with intention, focusing on storytelling, and building community connections.
 
So we shifted the approach.
 
Instead of building something wide and high-volume, we designed a more focused, curated experience - one that still felt like a celebration, but carried the weight of the message behind it.
 
Through our 20 years of experience, we have learned that a celebration can be meaningful, and a festival can be loud. They’re not the same thing - and choosing the wrong one changes everything.
 
That’s what a great event partner does.
 
They don’t just respond to what’s written in an RFP.
They listen for what’s actually needed - and build from there.

​1.    Good event partners understand your goals before proposing tacticsThis is where most event planning goes sideways.
 
Ideas come too early. Strategy comes too late.
 
At BIG DEAL, we slow this part down on purpose. Every project starts with an extensive intake process - not just a questionnaire, but real conversations. We want to understand:

• What success actually looks like for you
• How your brand communicates
• Who you need in the room (and why)
• What this event needs to do beyond the day itself

 
We know from experience - without clarity, even the most creative ideas can miss the mark.
 
2.    Good event partners treat events as tools - not one-time momentsA great event partner doesn’t measure success by how the event felt in the moment.
 
They look at what happens after.
 
Events should support:

• Brand Visibility - Are the right people seeing you?
• Connection - Are relationships being built or strengthened?
• Long-term growth - Is this opening doors for future opportunities?

 
We’ve seen beautifully designed events fall flat because they weren’t tied to anything bigger.
 
We’ve also seen simpler events outperform expectations when rooted in clear goals and objectives.
 
That is the difference that strategy makes.

3.    Good event partners build collaboration into the process - not just the kickoffGreat events are rarely created in isolation.
 
They’re built through ongoing collaboration.
 
At BIG DEAL, our planning process includes:

• Regular planning meetings
• Internal communication cadences
• Checkpoints for alignment and adjustments

 
Things change - priorities shift, and new ideas come up. That’s all part of the process.
 
When communication stays consistent, the event stays aligned with your goals - not just the timeline.

4.    Good event partners balance creativity with thoughtful executionCreativity gets attention. Execution builds trust.
 
A great event partner knows how to bring both together.
 
That means:

• Designing experiences that feel intentional - not overdone.
• Managing details so nothing gets lost in the process.
• Anticipating challenges before they show up.

This is where experience really shows through.
 
You can have a great idea. But if it’s not executed thoughtfully, the experience falls apart quickly.

5.    Good event partners take a curated, strategic, and community-aware approachNot every event should feel the same. And not every audience responds the same way.
 
A great partner understands context.
 
At BIG DEAL, that means:

• Being selective about what actually fits your brand
• Designing with your audience and community in mind
• Creating experiences that feel relevant, not generic

 
People can tell when something is just “put together”.
 
And they can definitely tell when it was built with intention.

If you’re unsure, this quick resource can help:
 The 1-minute checklist that saves you from event panic

So…what does this mean for your next event?
The right event partner doesn’t just make things easier - they make them more effective.
 
They ask better questions.
They connect ideas to outcomes.
They build something that lasts longer than the event itself.
 
That’s how ideas turn into experiences that actually matter.

Ready to approach your next event differently?
If you’re planning something and want it to feel aligned, strategic, and intentional from the start - let’s talk. Our team can help build the right foundation for a successful event.
 
BIG DEAL COMPANY TEAM
BIG DEAL Company is a strategic event and experience partner focused on helping brands create meaningful, results-driven events. Known for a collaborative process and thoughtful execution, the team works closely with clients to align every experience with long-term goals.

​FAQs

What makes an event partner different from an event planner?
 An event partner focuses on strategy, goals, and long-term impact—not just logistics. They align the event with brand objectives and outcomes, while a planner typically focuses on coordination and execution.

Why is strategy important in event planning?
 Strategy ensures the event supports visibility, relationships, and growth. Without it, events may run smoothly but fail to deliver meaningful business results.

How does collaboration improve event success?
 Ongoing collaboration keeps everyone aligned, allows for adjustments, and ensures the event evolves with changing priorities. It reduces miscommunication and strengthens execution.

What should I expect from an event intake process?
 A strong intake process includes conversations about your goals, audience, messaging, and success metrics. It lays the foundation for a more effective and tailored event strategy.
​
How do events support long-term organizational growth?
 Events create opportunities for brand exposure, relationship building, and future partnerships. When aligned with strategy, they contribute to sustained momentum.

Congratulations to 
1st Place: Purple Team
2nd Place: Red Team
3rd Place: Hot Pink Team

We could not bring the JOY without the wonderful downtown businesses that hosted us:
​Backyard Tap, Loveland Aleworks, Mead Krieger, 477 Distilling and Oak and Maple Waffle, Mary's Mountain Cookies, Loveland Tap & Tavern, The Pour House, Tee Shots, B Sweet Cupcakes, Wicked Tequila Room, Axe To Grind Axe Throwing, Vatos Tacos, and 120 Bar & Grill​

All photos can be found HERE