Free Downloadable checklist:

Ever Feel Like Digital Marketing Has Its Own Language? You’re not alone. Between the jargon, acronyms, and constant updates, it’s easy to feel overwhelmed. But three strategies - SEO, AEO, and GEO stand out as the backbone of visibility and conversion in today’s digital world.
 
No matter the size or type of your business - a local cafe in Northern Colorado, managing an online store from Fort Collins, or growing a service-based brand in Greeley- understanding the difference between SEO, AEO, and GEO can help you attract more traffic, leads, and sales. It’s also the key to staying ahead of how people actually search today.
 
Let’s break them down. Simple. Clear. Actionable.
 What is SEO (Search Engine Optimization)?In Simple Terms :SEO is all about making your website show up on Google (and other search engines) when someone types in a query.
 
Key SEO Components:

• Keywords - What people type in search boxes.
• Meta titles & descriptions - The info that shows up in Google results.
• Backlinks - Other sites linking to your content.
• Technical SEO - Site speed, mobile-friendliness, structure.

 
Why SEO Still Rules in 2025:

• It drives organic traffic without paying for ads.
• Builds authority and trust over time.
• Helps you dominate on-page and blog-based search queries.

What is AEO (Answer Engine Optimization)?
Simply Put:AEO helps your content get picked up and presented as direct answers by AI tools like ChatGPT, Google’s Search Generative Experience (SGE), Alexa, Siri, and more.
 
AEO Focuses On:

• Natural language and intent (what users really want).
• Structured data like FAQ schema and how-to markups.
• Concise, conversational answers ideal for snippets and AI pulls.

 
Why AEO is a 2025 Power Move:

• AI and voice searches are surging.
• People want quick, spoken answers - not just 10 blue links.
• Tools like Google’s AI Overviews and ChatGPT’s browsing favor clear, authoritative sources.

What is GEO (Geolocation Optimization)?
Local Made Simple:GEO targets people based on location. If you want your business to show up in “near me” searches or on Google Maps, GEO is your best friend.
 
GEO Tactics Include:

• Adding local keywords: “best tacos in Fort Collins,” “lawyer in Greeley.”
• Claiming and optimizing your Google Business Profile.
• Getting listed in local directories and gaining reviews.

 
Why GEO is a Must for Local & Physical Businesses:

• People search with the intent to visit or buy nearby.
• “Open now near me” searches are peaking.
• GEO gets you in front of high-converting local audiences.

Each strategy has its lane - but when you align all three? You win the race!
 
How to Use SEO, AEO, & GEO Together
​
Step by Step Strategy Stack
At Big Deal Company, we empower brands to dominate digital visibility through a proven three-tier strategy. First, we build a strong SEO foundation by optimizing the website and blogs with high-performing keywords, clean site structures, and search-friendly content. Then, we elevate that presence with Answer Engine Optimization (AEO). We achieve this by creating targeted content, including FAQ sections, how-to guides, and conversational responses, all tailored for AI tools, voice search, and featured snippets. Finally, we localize reach through GEO tactics, creating location-specific landing pages, boosting directory visibility, and encouraging authentic reviews to capture in-person traffic and regional engagement. Through these methods, businesses aren’t just found - they are chosen!
 
Optimization Checks
To maximize your visibility across search engines, AI tools, and local listings, we recommend this essential checklist:

• Use structured headers (H1, H2, H3) enriched with keywords and natural questions to guide both users and search crawlers.
• Craft content in a conversational tone to match AEO and voice search behaviors.
• Implement schema markup to help AI engines surface your content as trusted answers for FAQs, how-to guides, and local info. (This is a more advanced step - Big Deal Company can help guide you through this process.)
• Ensure your business is accurately listed on Google and relevant local directories to capture GEO-driven searches.
• Refresh your content regularly to stay relevant, human-focused, and algorithm-ready.

 
Final Thoughts: Why All Three Matter
SEO gets you found.
AEO gets you featured.
GEO gets you chosen.
 
Modern marketing isn’t about choosing one - it’s about mastering all three.

 ​When you combine traditional search with AI discovery and local relevance, you create a marketing strategy that’s future-proof, powerful, and hyper-targeted.
 
So the next time you update your content or plan a campaign, ask yourself: “Am I optimizing for SEO, AEO, and GEO?”
If not - it’s time to start! Big Deal Company is ready to help you master all three!

​Frequently Asked Questions (FAQs)
1. What’s the difference between SEO and AEO?               
SEO helps your site rank in traditional search engines. AEO ensures your answers are picked up by AI tools and voice search.

2. How can I optimize my content for voice search? Use natural questions, add FAQ sections, and format clear, concise answers. Schema markup helps, too.

3. What is a schema markup and why is it important?
Schema markup is a type of structured data code you add to your website that helps search engines and AI tools better understand your content. It highlights key elements like FAQs, reviews, business details, and how-to steps, making it easier for your content to appear in rich results, voice search responses, and AI-generated answers. By using schema, you’re telling search engines exactly what your content means-not just in what it says - boosting your visibility across SEO, AEO, and GEO platforms.

4. Does GEO help if I sell nationally or globally?
Yes - GEO can target localized micro-markets even within broader national campaigns.

5. Will AI tools like ChatGPT use my content?               
If your content is well-structured, informative, and optimized, AI tools may source or summarize your insights.

6. How do I combine all three strategies?               
Integrate: SEO for structure, AEO for answers, GEO for local. A content calendar helps you balance all three consistently.
 
Work with Big Deal Company
Big Deal Company specializes in strategic visibility - helping brands grow through expert SEO, cutting-edge AEO, and hyper-targeted GEO solutions. We can help you build your online presence, work to get your business and knowledge featured in AI-generated answers, and strategize to help you dominate local search in your market.
 
Let’s Connect! Follow us on social media for latest tips, insights, and success stories:

• Instagram: @bigdealcompanyco
• Facebook: Big Deal Company
• LinkedIn: Big Deal Company

 
Have a Project or Question?
Reach out anytime at [email protected] or visit our site at www.BigDealCompany.com to schedule a free consultation.
 
We don’t just get you found.
We make you unforgettable.

At BIG DEAL Company, we know that successful events are built on careful
planning and meticulous communication. These templates save time, maintain a professional tone, and help your events stand out from the crowd. Plus, when you’re calm, cool, and organized, your clients will notice.
Use our free checklist below for your next event.

​You've planned for months. You've double-checked the seating chart. You've taste-tested twelve mini desserts (for research, obviously). But now, it's go time. The doors are opening. The guests are arriving. And suddenly, panic sets in. Don't worry. BIG DEAL Company has got your back with a 1-minute sanity-saving checklist to run through right before your event begins.

*Download our FREE printable checklist below.
 
✅ 1. Mic Check (literally)
Grab that mic and say a few words. "Testing, testing!" Ensure all AV equipment is working, and have a contact name on hand in case of any issues.  Have a contact name within reach just in case.
 
✅ 2. The Emergency Kit
Band-aids, a stain-removal pen, phone chargers, breath mints, safety pins, tape, and aspirin.
 
✅ 3. The Who-Do-I-Call List
Have a printed or digital list of key contacts, including the venue manager, caterer, DJ, florist, and magician—whoever is part of your dream team. It's a bonus if you list who's in charge of what.
 
✅ 4. Food Flow Check
Buffet tables stocked? Appetizers ready? Water stations full? Hungry guests are guests who complain. Avoid a snackcident.
 
✅ 5. Bathroom Blitz
It isn’t always top of mind, but check that the bathrooms are clean and stocked. The little things can make or break a guest's experience.
 
✅ 6. The Vibe Check
Step into the space like a guest. Is the lighting set? Is music playing? Is the signage clear? If something feels off to you, it will to your guests, too.
 
✅ 7. Delegate and Breathe
You can't be everywhere at once. Hand off the final tweaks to your trusted team or coordinator. This can be the hardest thing on your list.  Take a breath and enjoy the moment.
 
Event panic is real, but the panic doesn’t have to win. Print the below detailed list, keep it handy, and your event will run smoother than a signature cocktail being poured at an open bar.  You’ve got this.
 
🎤 AUDIO / TECH CHECK

• Microphone(s) tested
• Music playing or queued
• Projector/screens working
• Back-up cords, batteries, or adapters on-site
• Someone knows how to fix tech issues quickl

 
🧰 EMERGENCY KIT

• Band-aids
• Stain remover pen
• Pain relievers (ibuprofen, etc.)
• Breath mints or gum
• Safety pins
• Tape (gaffer, duct, and/or clear)
• Phone chargers / power bank
• Hand sanitizer

 
📞 KEY CONTACTS

• Printed or digital list of vendor contact info
• Assign point person(s) for major categories (catering, AV, venue, etc.)
• Group text or walkie-talkies ready for on-site team

 
🍽 FOOD & DRINK

• Food is on schedule / ready to serve
• Water stations filled and easily accessible
• Trash and recycling bins in place
• Dietary restrictions accounted for

 
🚻 RESTROOMS

• Restrooms checked and clean
• Fully stocked with TP, soap, and paper towels
• Clear signage if restrooms are hard to find

 
✨ ATMOSPHERE CHECK

• Lights set to desired mood
• Music on and at the right volume
• Signage is clear and properly placed
• Guest flow feels intuitive (no bottlenecks!)
• Entrance is welcoming and staff/volunteers are ready

 
🧘‍♀️ FINAL MOMENT

• Delegate last-minute tasks
• Take 3 deep breaths
• Smile—you’ve got this!

 
At BIG DEAL Company, we know that a great event isn't just about logistics—it's about creating an experience your clients will rave about. From concept to execution, our full-service marketing and event planning team can take your event from good to unforgettable. Let's make your next event a BIG DEAL!

*****FREE Printable*****