Press Conference Invitation: Tuesday, January 7, 2025, 4pm MT
 
Exclusive First Look of Loveland’s 79th Anniversary Valentine Season Details
 
Includes unveiling of 2025 Valentine Re-Mailing Program card, cachet and stamp; annual Sweetheart Festival details; annual Group Wedding & Vow Renewal Ceremony information
 
LOVELAND, Colo. – December 17, 2024 – In Loveland, Colorado, the nation’s Sweetheart City, Valentine season starts now. The Loveland Chamber of Commerce and Visit Loveland Colorado are kicking off Loveland’s 2025 Valentine Season with a press conference on Tuesday, Jan. 7, 2025 at 4pm.
 
What: Loveland Valentine Season 79th Anniversary Press Conference
When: 4 p.m. MDT, Tuesday, Jan. 7, 2025
Where: Sweet Heart Winery 5500 W US-34, Loveland, CO 80537
 
Highlights of the 2025 Valentine Season
The city that has become synonymous with love is preparing to showcase its most anticipated annual tradition. Loveland continues to capture hearts worldwide, processing an astounding 100,000 Valentines each year and maintaining its status as the nation's premier Valentine destination.
 
Exclusive Unveiling Details:

• Press conference will feature live reveal of the 2025 Valentine card, cachet, and postmark
• Media representatives will have unprecedented access to capture close-up images of the 2025 Valentine mailed items, products and event announcements
• Comprehensive press materials, including B-roll and high-resolution photos, will be distributed following the January 7th

 
Exciting Upcoming Events
The celebration extends beyond the postmark, with several must-attend events marking the season:

• Loveland Sweetheart Festival: The largest Valentine's Day celebration in the country
• Sweetheart Classic: A unique athletic event for love-minded runners on February 15th
• Valentine Group Wedding at Sweet Heart Winery: A romantic celebration on February 14th
• Loveland Lights Live: A magical evening under the stars

 
This year's program continues Loveland's legacy as the epicenter of a global Valentine tradition, offering a unique blend of romance, community, and connection. Media outlets are encouraged to be part of this momentous occasion and help share the magic of Loveland's cherished Valentine traditions. Thank you to the Loveland Chamber’s Valentine Season Sponsor, Elevation Credit Union.
 
"We are excited to celebrate 79 years of sharing love worldwide! Each year, the Valentine season in Loveland continues to captivate hearts. There's no more meaningful way to spread love, joy, and hope than through a heartfelt Valentine from the Sweetheart City. This year's designs and messages reflect our ongoing dedication to kindness and connection. Continuing this cherished tradition is especially important as we remind the world that love is the most beautiful gift we can give and receive." – Mindy McCloughan, President, Loveland Chamber of Commerce
 
***Press attendees who attend also receive a Valentine Gift Bag from Visit Loveland and event vendors.
Thank you for your continued support of this program. We look forward to seeing you there!
 
Please RSVP:
Christine Forster | BIG DEAL Company | [email protected] | 970-613-1455
 
Press Questions can be directed to:
Mindy McCloughan | Loveland Chamber of Commerce | [email protected] | 970-744-4791

Northern Colorado knows how to bring the ‘it’ factor, even in the dead of winter. As the countdown to midnight begins, you’ve got plenty of options to create a memorable New Year’s celebration. Maybe you’re the life of the party or perhaps you’re someone who prefers a quieter start to the year, we’ve got you covered with this extensive list of creative ideas!
 
1. Stargazing at Horsetooth Reservoir
Skip the crowded parties and head to Horsetooth Reservoir for a celestial celebration. Bundle up, bring some hot cocoa, and toast to the New Year under the stars. Who needs fireworks when the Milky Way has you covered?
 
2. New Year’s Eve Bonfire Bash
Swap the fireworks for a cozy bonfire night with friends and family. Gather around the flames, roast marshmallows, and share your best moments from the past year. Add a festive touch by writing your resolutions on biodegradable paper and tossing them into the fire—symbolizing a fresh start.
 
3. Old Town Fort Collins Bar Crawl
Why settle for one party when you can hit up several? Old Town Fort Collins offers a variety of bars, breweries, and live music venues to keep your spirits high. Just make sure you’ve got a ride home—or a hotel room nearby.
 
4. NoCo Snowshoe Adventure
Welcome the New Year by trekking through the winter wonderland of Rocky Mountain National Park. Nothing says “new beginnings” quite like crisp mountain air and snow-covered trails. Bonus points if you spot a moose.
 
5. New Year's Extreme Rodeo
Kick off the New Year with a wild ride at the New Year’s Extreme Rodeo in Loveland. This adrenaline-filled event features top-notch bull riding, daring barrel racing, and plenty of cowboy (and cowgirl) action. It’s a uniquely Colorado way to welcome 2025 with thrills and a touch of Western flair. Saddle up and get ready for an unforgettable evening! Get details here.

​6. Cozy Cabin Getaway
Escape the hustle and ring in the New Year in a cozy cabin in Estes Park. Gather your closest friends or family, make a roaring fire, and enjoy a low-key evening with board games and champagne.
 
7. Winter Brewery Tours
Northern Colorado is beer-central. Many breweries offer special New Year’s Eve events or tours. It’s a great way to learn more about your favorite craft beers while toasting to a bright future (and maybe picking up some trivia for your next game night).
 
8. Plunge into the New Year
Start the new year off with a splash—literally—by taking a polar plunge. Several local organizations host these icy dips to support charities. It’s invigorating, slightly crazy, and definitely a conversation starter.  Here’s one we think looks shivering good!
 
9. Family-Friendly Countdown
For those with little ones, check out daytime countdown events at local community centers or museums. The Windsor Community Recreation Center, for example, hosts activities and an early countdown so the kids can celebrate without missing bedtime.
 
10. Special New Year’s Eve Menus at Local Restaurants
Treat yourself to a culinary experience this New Year’s Eve as many Northern Colorado restaurants roll out special multi-course menus just for the occasion. From gourmet appetizers to decadent desserts, these meals are designed to make your celebration unforgettable. But don’t wait too long—reservations are filling up fast!
 
No matter how you choose to celebrate, make safety your top priority. Whether it’s arranging a designated driver, dressing warmly for outdoor activities, or pacing yourself during those brewery tours, a little planning goes a long way.
 
From all of us at BIG DEAL Company, we wish you a safe, happy, healthy, and safe new year to each and every one of you.  Cheers!

What a SPECTACULAR coming together of our community to celebrate this resource! BIG DEAL Company was hired by the City of Loveland and City of Fort Collins to assist with this large event. Our team worked tirelessly to put together all of the details, messaging and on-site execution to ensure a wonderful experience for all who attend.  Below are photos and background information on the BRAND NEW FNL (Northern Colorado Regional Airport) Terminal.
*thank you to the Loveland and Fort Collins photographers, and personal photo submissions!