​Email newsletters are still one of the top tools in digital marketing, valued
for their ability to drive engagement, boost conversions, and build loyalty.
Here is why they should remain a staple in your full-circle marketing
strategy:

7 Effective (and Affordable) Marketing Tips for Nonprofits on a Budget

Marketing your nonprofit’s mission can feel overwhelming at times, especially when you’re working within a tight, or sometimes, non-existent budget. However, with a strategic approach, even limited resources can provide great results.
 
Big Deal Company has pulled together some practical tips and tricks to help your nonprofit effectively market your cause without breaking the bank.
 
1.    Know Your Audience
The foundation of successful marketing is knowing who you are speaking to. Are you targeting potential clients, donors, or businesses? Each audience has different motivations and needs, so it’s imperative that you tailor your messages accordingly.

• Potential Clients are seeking solutions or services
• Donors want to see the impact of their contribution and how they can be part of the story.
• Businesses may be interested in partnerships, corporate social responsibility (CSR), or sponsorship opportunities

 
2.    Use Donor-Centric Language
When marketing to donors, make THEM the hero of the story. Use “YOU” language to show how their contribution makes a difference. For example, instead of saying, “Our organization provides food to families in need,” say, “YOU can provide food to families in need by supporting this mission.” This makes the donor feel personally involved in creating change.

3.    Leverage Social Media for Free Promotion
Social media platforms like Facebook, Instagram, and LinkedIn offer free tools that can help you reach a larger audience. Focus on:

• Storytelling: Share success stories, images, and videos that showcase your impact
• Engagement: Regularly interact with your followers through comments, polls, and questions to build a community around your cause

               It’s also important to take note of where your audiences spend their time. Perhaps your supporters are from a younger generation. If so, you may consider creating and maintaining an organizational TikTok or YouTube Channel to best reach your target audience.
 
4.    Collaborate with Local Influencers, Organizations, and Volunteers
Reach out to local influencers, groups, community leaders, or even businesses that align with your cause. They can amplify your message by sharing it with their networks. Similarly, dedicated volunteers can help spread the word and even assist with event organization or marketing efforts. Big Deal Company always creates an event or campaign Media Kit that can easily be distributed to Board Members or organizational ambassadors so they can help spread the word!

5.    Create an Email Newsletter
Email marketing remains one of the most cost-effective ways to communicate directly with your audience. Use newsletters to:

• Share upcoming events or achievements
• Tell compelling stories about the people or causes you support
• Offer opportunities for supporters to get involved.

               It is important to share consistent communication. Build a communication calendar to plan out when your organization communicates with your readers. Readers will start to anticipate your emails when you provide dependable and consistent communications.
 
6.    Utilize Free Tools and Resources
There are a plethora of free or low-cost marketing tools that can help you get the job done efficiently:

• Canva: For creating eye-catching graphics and videos
• Mailchimp: For easy-to-craft email marketing campaigns
• Google for Nonprofits: Offers free access to Google Ads to promote your cause to a wider audience

 
7.    Host Virtual or Low-Lift Events
Events don’t have to be expensive to be impactful. Consider hosting a virtual event, such as a live stream or webinar, which can be more budget-friendly than an in-person gathering. Invite supporters to join for free and encourage donations or sponsorships during the event.

BONUS:
8. Enlist a contractor, such at BIG DEAL Company to take on these important pieces. Rather than hire a full-time staff member, our team of experts can support you in an variety of ways, and work with your budget!

​Big Deal Company Can Help
At Big Deal Company, we understand the challenges nonprofits face when it comes to marketing on a budget. Our team is dedicated to helping you develop affordable marketing strategies, organize impactful events, and communicate your mission effectively. We’re here to ensure that your message reaches the right audience and generates meaningful support and funds for your cause.
 
Ready to grow your nonprofit’s impact? Contact Big Deal Company today to explore how we can help with your marketing efforts.

Why Event Planning is One of the Most Stressful Jobs in the World
​
The High-Stress World of Event Planning
Event planning has consistently ranked as one of the most stressful jobs in the world. It frequently appears in lists highlighting the top five of high-stress careers, alongside professions involving life-or-death decisions such as firefighting and healthcare. While event planning may not deal with direct physical danger, the immense mental and emotional strain of the job can be quite overwhelming. Event planners are responsible for coordinating numerous moving parts, managing multiple stakeholders, and ensuring that everything runs smoothly. Even the smallest mistake can lead to major disruptions, creating intense pressure in a “one and done” situation.
 
Whether it’s a corporate conference, wedding, or large-scale public event, the stakes are high, and the stress levels reflect that. Research consistently highlights the unique demands of the job, with many surveys recognizing event planning as one of the most anxiety-inducing careers worldwide.

​The Unpredictable Nature of Event Planning
A key factor contributing to the stress of event planning is its unpredictable nature. From weather disruptions to last-minute changes in client preferences, planners must remain flexible and quick on their feet. This unpredictability means that event planners can never truly relax until the event concludes successfully. Any unforeseen issue, such as a vendor failing to deliver on time or technical problems with audiovisual setups, can lead to elevated anxiety levels.
 
Managing these unexpected challenges while still delivering a perfect event experience is difficult. Planners must often troubleshoot on the go, making quick decisions to prevent any negative impact on the event’s outcome.

​Post-Covid Challenges in Event Planning
The COVID-19 pandemic introduced new stressors to an already demanding industry. Following this worldwide disruption, event planners now face higher costs in several areas, including audiovisual equipment, beverage services, and most deeply felt, food. Some of these costs have risen by over 20% compared to pre-pandemic levels. This financial burden is particularly stressful for planners working on tight budgets - especially those who have been charged to plan large-scale fundraisers for nonprofits and service groups. With senior leadership and Board of Directors demanding profitable events, planners are left in a tough spot - they must meet expectations without compromising on quality or attendee experiences.
 
Adding to this pressure is the challenge of reduced revenues and attendance. Many organizations report that their event income has fallen significantly since 2019, yet planners are still expected to deliver exceptional experiences despite fewer resources - “do more with less”. This has produced a perfect storm of rising costs and reduced incomes, creating an environment ripe for stress and anxiety.

Beyond the state of events in the aftermath of COVID-19, there are many other reasons why your favorite event planner is a ball of stress:

1. Lack of Event Management Tools and Technologies: Unlike industries such as marketing or sales that are supported by advanced automation tools, event planning often lacks comprehensive, specialized technology solutions. This forces planners to handle multiple complex tasks manually - from juggling schedules and coordinating with vendors to creating the perfect backup plan for any unforeseen emergency.
2. Venue Selections - A Time-Consuming Process: Finding the perfect venue for an event is one of the most critical tasks event planners face. The process can be extremely time-consuming, as it involves evaluating multiple options and analyzing location logistics, audience capacity, and amenities. Simply securing a venue that fits the event’s specifications isn’t enough - planners must also conduct on-site inspections, check for potential problems, and ensure the venue aligns with the event’s overall vision. And - even after selecting the “perfect venue”, planners might still face issues during the event, such as poor technical setups or “less-than” coordination and communication from the venue’s staff.
3. Managing Expectations of Multiple Stakeholders: Event planners are often caught in the crossfire of managing the expectations of multiple stakeholders - and they have the added stress of producing many “once-in-a-lifetime” events. From clients and attendees to vendors and service providers, each party has its own set of demands and priorities. Meeting these varying and sometimes conflicting expectations requires careful coordination and most importantly, clear communication. A misstep in any one area can lead to dissatisfaction, ultimately impacting the overall success of the event.
4. Financial Risks and Uncertain Budgets: Budget management is a crucial component of event planning, and it is often one of the most stress-inducing aspects of the job. Most event planners are forced to work within limited budgets that must stretch to cover a wide range of costs - from venue rentals and catering to marketing and audiovisual services. Rising costs and fewer venues and vendors to choose from post-pandemic, make financial planning more difficult than ever. Planners often have little control over unexpected price hikes, such as increases in food and beverage costs and labor charges. These unpredictable expenses can create financial strain and they often force planners to make difficult decisions to cut costs in areas that could impact the overall experience.
5. High Expectations for Flawless Execution: The pressure for perfection in event planning is huge. Clients expect events to run seamlessly, and even minor hiccups can lead to anger and damage a planner’s reputation. Whether it’s technical glitches, logistical errors, or last-minute changes, any disruption can be detrimental to the event’s success. Event planners must be proactive problem solvers, anticipating any potential issues before they arise.
6. Having to Rely on Others: Another key factor that often contributes to the most stress of event planning, is the need to rely on multiple vendors and external teams to execute. Coordinating with suppliers for services such as catering, audiovisual support, and venue management often presents challenges. Late deliveries, miscommunication, or underperformance by vendors can create chaos. Event planners often also fill the role of relationship managers who have to oversee and manage relationships in order for everything to run smoothly.

​A Rewarding Yet Stressful Career Path
Event planning is undeniably one of the most stressful jobs in the world, but it can also be one of the most rewarding. The ability to turn a vision into reality, create memorable experiences, and contribute to an event’s success brings immense satisfaction. However, the journey to that successful moment can often be filled with challenges, stress, and BIG pressure.
 
The key to surviving and thriving in this industry is to find ways to manage stress through proper planning, the use of technology, and seeking support from a reliable team of vendors.

At Big Deal Company, we understand these challenges, which is why our team of professional event planners is equipped with diverse skills to ensure that every event runs smoothly. Our collaborative approach helps us support one another, share the workload, craft creative touches and solutions, and eliminate much of the stress that comes with high-stakes events. With our experienced team at the helm, our clients can rest assured that their event will be successful and stress-free. 

​Want to work with Big Deal to create memorable and stress-free events?
We’re here to help you elevate your next event and leave a lasting impact on your audience. Contact us today for a consultation: 970-613-1455
 
Be sure to follow us on social media for the latest updates, event highlights, and inspiration:
Facebook
Instagram
LinkedIn
YouTube
Pinterest
 
Let’s create something amazing together!

Non-Profit Stakeholder Guide: Free Printable
 ​Every nonprofit has stakeholders—people and boards who care about your success and can impact your goals. Managing these relationships is very important. By knowing who they are, staying aware of what they’re up to, and keeping the conversation going, you boost your chances of success for a positive relationship that builds towards your nonprofits goals.

​7 Ways to Leverage Cause Marketing For Your Business
In today’s socially conscious marketplace, brand values matter more than ever to your customers and clients. Cause marketing, which ties your brand to a social or environmental cause, not only enhances your corporate image but also promotes customer loyalty and engagement. At BIG DEAL Company, we believe in the power of purpose-driven events and marketing strategies.
 
Here are 7 tips to effectively leverage cause marketing for your business:
 
Choose a Cause That Resonates with Your Brand
 
The first step in successful cause marketing is to choose a cause that aligns with your brand’s mission and values. Ideally, your customers should see a natural connection between your business and the cause you’re supporting. For example, if you’re in the fitness industry, partnering with a health-related nonprofit would be a strong fit, while a mortgage lender might partner with a housing charity.

Partner with Nonprofits
 
Forming a true partnership with a nonprofit (or a few) provides credibility and mutual increased marketing reach, allowing you to tap into the nonprofit’s existing audience while they tap into yours. Nurturing a deeper connection with just a few organizations gives you the opportunity to learn about how you can make the biggest difference for them, and this involvement can also be featured in your marketing to promote your business.
 
Incorporate Your Cause into Events
 
Events offer a powerful platform to highlight your cause marketing efforts. Whether it’s through charity fundraisers, awareness campaigns, or volunteer-driven activities, make the cause a central theme of your event. This not only raises awareness but also engages attendees in a meaningful way, bringing you opportunities for more business.
 
Engage Your Employees
 
Encourage employee participation in your cause marketing initiatives. This could be through volunteer programs, donation matching, or company-sponsored charity events. We’ve seen clients partner with a nonprofit to have their employees volunteer for a full day during work hours, while being paid their usual work salary by the company. Employee engagement strengthens your company culture, demonstrates your commitment to the cause, and provides word-of-mouth marketing.
***HOT TIP: You can download the BizWest GIVING GUIDE to research contact information for non-profits you are interested in supporting.
 

Offer Donation Matching
 
Incentivize your customers to donate by offering to match their contributions. For example, you could match every dollar donated by your customers up to a certain amount. This not only encourages more donations but also shows that your business is committed to making a significant community impact, not just improving your bottom line. (Example: United Way's Workplace Giving)
 
Use Social Media
 
Social media is a powerful tool for spreading the word about your cause marketing efforts. Share stories, updates, and results across platforms like Instagram, Facebook, and LinkedIn. Tag nonprofits you support to promote their cause and boost engagement for your content. Cross-post the latest news from your nonprofit partners’ page – many will return the favor.
 
Measure and Share Your Success
 
Finally, it’s crucial to measure the success of your cause marketing campaigns and share the results with your audience. Whether it’s the amount of money raised, the number of lives impacted, or the growth in customer engagement, transparency builds trust and encourages continued support. Feature these numbers on your social media, your company website, at company events (both internal and public-facing) and anywhere else you advertise.

***HOT TIP: United Way of Larimer County has a 211 tip service that lists out all non-profits by services they offer: 211 TIPS
 
Cause marketing is more than just a trend; it’s a powerful strategy that can elevate your brand while making a meaningful difference in the world. At BIG DEAL Company, we’re here to help you craft events and marketing strategies that drive both social impact and business success.
 
If you need help planning your next cause-driven event or campaign, contact us to learn how we can support your vision.
 
For more business marketing tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.

​At Big Deal Company, we are dedicated to bringing “Joy to the Job”. We believe that enhancing employee engagement and cultivating a strong company culture through events and team-building activities are crucial for both inspiring joy and overall success. A thriving workplace should be built on a foundation of engaged employees who are passionate about their work and connected to their colleagues. 

We’ve pulled together a list of actionable strategies to help your business create a strong and thriving culture of success:
 
Foster Open Communication
Best practices include encouraging open communication channels within your entire organization. Make sure to regularly solicit feedback from your employees and create opportunities where they can share their thoughts freely.
ACTION ITEM: Implement regular “town hall” meetings, Q&A sessions, and anonymous suggestion boxes to ensure that every voice is being heard.
 
Recognize and Reward Achievements
​Recognition can be a powerful motivator. Celebrate both individual and team success to boost morale and encourage a culture of appreciation.
ACTION ITEM: Establish an employee recognition program with monthly awards, public acknowledgments, and tangible rewards like gift cards or extra days off.
At Big Deal Company, we’ve implemented our own system of recognition with monthly “Woot, Woots” for exemplary work, “BIG Brags” on social media, and our yearly “Biggie Awards” (think Dundee’s from The Office).

Promote a Healthy Work-Life Balance
A healthy work-life balance is crucial for employee well-being. Ensure your policies support employees in balancing their professional and personal lives.
ACTION ITEM: Offer flexible working hours, and remote work options, and promote the use of vacation days to help employees refresh and recharge.
 
Invest in Professional Development
Providing opportunities for growth shows employees that you value their long-term commitment and success.
ACTION ITEM: Create a professional development program that includes workshops, online courses, and mentoring opportunities.
 
Organize Engaging Events and Team-Building Activities
Fun and carefully thought out events and team-building activities are excellent ways to foster camaraderie and a sense of belonging.
At Big Deal Company, we gather together as a team, every quarter. We call it Big Deal Bites & Beverages. It’s a fun, and informal way to stay connected.
ACTION ITEM: Plan regular team outings, workshops, and socials! Consider activities like escape rooms, cooking classes, or volunteer days that require teamwork and collaboration.

Create and Build a Positive Work Environment
If your team works on-site, creating a positive work environment can greatly impact employee satisfaction and increase productivity.
ACTION ITEM: Enhance the physical workspace with comfortable furniture, calming lighting, plants, and art. Encourage a culture of kindness and support through team-building exercises and positive reinforcement.
 
Encourage Employee Involvement in Decision-Making
Involving your employees in both large and small decisions will increase their investment in the company’s success. People feel valued when they are heard.
ACTION ITEM: Form committees and focus groups where employees can contribute to company decisions. Actively include them in important strategic planning work.
 
Support Health and Wellness Programs              
Investing in health and wellness programs and gym discounts show your employees that you care about their overall well-being.
ACTION ITEM: Investigate discounted gym memberships for your team. Offer free
Mental health days, and workshops on stress management and healthy living.
 
Enhance Onboarding and Orientation Programs
Strong onboarding programs can set the ton for a new employee. They help them integrate smoothly into company culture and sets them up for success!
ACTION ITEM: Develop a comprehensive and thorough onboarding process that includes mentorships, detailed training, and a robust welcome from the entire team.
 
Technology is Engagement’s Friend!
There are so many tools, apps, and programs out there! Use technology to keep employees connected, especially in remote or hybrid work settings.
ACTION ITEM: Utilize tools like Slack, Microsoft Teams, or Asana to facilitate consistent communication and keep up on project tasks.

Boosting employee engagement and building a strong company culture requires a plan and a multi-channel approach. By modeling and utilizing these action items for fostering open communication, recognizing achievements, professional development, organizing engaging events, and more, you can create a workplace where employees thrive and feel valued.
 
At Big Deal Company, we’re committed to helping organizations achieve these goals through expert-led events and team building activities. Let’s work together to create an environment where your employees can shine!
 
For more insights and tailored solutions, feel free to contact us at Big Deal Company. Let’s make every workday an engaging and fulfilling experience!

**10 Proven Strategies to Drive Foot Traffic to Your Business**
If you’re launching a product, hosting a workshop, or throwing a grand opening, attracting attendees is key to a successful event. Here are 10 proven strategies to drive foot traffic to your business events.

​How do I draw foot traffic to my business event?

Generate Social Media Buzz  
Create buzz ahead of your event by leveraging social media. Remember: the more popular an event appears, the more likely passerby are to stop in. Don’t rely solely on people who happen upon your event that day to fill the room. Utilize Facebook events, Facebook and Instagram posts and stories, and even LinkedIn posts to reach your audience.

Use Strategic Timing  
If your goal is to draw the public to your business event, you’ll need to schedule it for the time you see the most foot traffic, which means collecting some data. Pay attention to the days of the week and times of day your location sees the most passerby.
 
For many downtown districts, this means weekend afternoons – but you’ll also want to ensure that you aren’t competing for attendees. Larger events can bring even more foot traffic to your area, but beware of similar, simultaneous events that could draw visitors away from your event.

​Create Eye-Catching Visuals  
Generate curiosity and capture the attention of passerby with eye-catching signage and decorations. Make it clear that an event is happening and that all are invited. Phrases like “open house,” “open to the public,” or “come on in” communicate that your event is open to the public. Vibrant banners, posters, or digital displays should convey key details about the event quickly and effectively.
 
Colorful decorations will attract attention and create a welcoming atmosphere – not to mention make for attractive photos you can share on your business’s social media pages and website.

Put Engaging Staff Front and Center  
Your staff is the face of your brand and can play a pivotal role in the success of your business event. Position your most outgoing, friendly employees toward your event entrance to create a welcoming atmosphere. Engaging staff can effectively communicate your brand’s message, answer questions, and provide personalized assistance, making potential customers feel valued.
 
This level of interaction not only enhances the overall attendee experience but also leaves a lasting impression that can lead to increased brand loyalty and positive word-of-mouth promotion.

Partner with Neighboring Businesses  
One way to use the draw of another business or event to increase your own foot traffic, rather than pull guests away from your event, is to partner with other businesses or events. Other businesses can distribute flyers, display posters, or share information about your event.
 
In return, you can spread the word about their business to your event attendees, or even offer guests discounts for both businesses. This mutual support is a great way to expand your reach in the community long-term.

Offer Discounts  
Everyone loves a good deal. Offering discounts can lure otherwise hesitant passerby into your event. This strategy not only boosts initial attendance but also helps create a sense of urgency.
 
You can also promote these discounts ahead of time to your existing customers through your website, social media, and email lists. The more people are at your event, the more additional foot traffic you’ll see, as people are naturally drawn to events that appear popular. 

​Host Giveaways  
Hosting a giveaway, contest, or game is another fun way to generate excitement about your event. You can offer products or services from your business, a gift basket with products from local business partners, or deep discounts as prizes. Promote the giveaway on your social media platforms and website. Encourage participants to share the event with their friends and family to increase reach and engagement.

Offer Demonstrations or Presentations  
Live demonstrations or presentations provide a dynamic and interactive experience that engages your attendees on a deeper level. These live elements allow participants to see products or services in action, which can effectively showcase their features, benefits, and real-world applications.
 
Moreover, live demonstrations and presentations add substance to your event, creating a memorable and impactful experience, which makes attendees more likely to generate positive word-of-mouth for your business.

Host Activities  
Entertainment is a big draw for events of all kinds. Regardless of your end goal, there’s a creative, entertaining way to achieve it (Psst – this is BIG DEAL Company’s specialty!) Trivia about your company or products, a prize wheel, or games that require attendees to compete against each other for prizes are great interactive ways to spread the word about your products or services.

​Create a Photo Op  
Influencer marketing – using a person with the ability to influence potential buyers of a product or service to promote or recommend the items on social media – is still going strong. One simple way to encourage event attendees to post about your business on social media is to create photo opportunities.
 
We suggest using your brand logo and colors to create an eye-catching backdrop with standout decor (think: balloon arches, floral or greenery walls, or a red carpet). Use signage to encourage guests to pose with their friends and post the photos while tagging your business and/or using special event hashtags. Props are another fun twist, especially if your event has a specific theme.
 
Ultimately, people attend events because they expect to gain something valuable. Remember, the key is to communicate the value of your event and create a buzz that attendees can't resist: on social media leading up to your event, using eye-catching signage the day of, and with unforgettable experiences for attendees. With these strategies, you'll be well on your way to hosting a successful event that leaves a lasting impression in your community.
​
At BIG DEAL Company, we're dedicated to helping local businesses succeed. Contact us today to explore how we can collaborate to make your next event a resounding success.

At BIG DEAL Company, we manage client websites, social media, newsletters and the like. One of the most effective SEO supports can be a blog on your website. We commonly get asked if there is a recommended number of blogs a business should post per month. The frequency of your blog posts is crucial for maximizing SEO performance, but there’s no one-size-fits- all answer. 

​Planning an event – whether it's a corporate conference, a fundraiser, or a personal celebration –  requires attention to detail, expert coordination, and quick problem-solving. Hiring a skilled and experienced event planner can be the key to transforming your vision into a seamless and memorable reality, saving you time and money.
 
However, not all event planners are created equal. We’ve seen it before – and our team has even been called in last-minute to fix events that have gone off track. In this blog, we'll explore some essential steps to help you make an informed decision.
 
Short on time? Download our “How to Carefully Choose an Event Planner” cheat sheet.

Research
 
Utilize online platforms, recommendations from colleagues, and reviews to create a shortlist of professionals with a proven track record. Look for planners who have experience in organizing events similar to yours and have positive testimonials from satisfied clients.
 
Consider factors such as the number and scale of events they have organized, the types of events they specialize in, and their familiarity with your event's specific requirements.
 
Check References
 
Dig deeper into the experience and expertise of each potential event planner on your shortlist. Request and check references from past clients to gain a better understanding of the event planner's reliability and professionalism. Honest feedback from those who have previously worked with the planner can provide valuable insights into their communication skills, ability to handle challenges, and overall performance.

Look for Creativity and Innovation
 
Events require a creative touch to stand out and leave a lasting impression. Evaluate the event planner's creativity by reviewing their portfolio and asking about unique solutions they've implemented in the past.
 
A planner with a flair for innovation can bring fresh ideas to the table and elevate the overall experience of your event. Our team excels in this area – creativity, originality, and flexibility allowed us to grow our events business when the pandemic hit, while others scaled back.
A seasoned event planner like BIG DEAL Company will bring valuable insights and problem-solving skills to the table.
 
Communication Skills
 
Effective communication is paramount in event planning. Assess the event planner's communication skills, responsiveness, and ability to understand and articulate your vision. Clear and open communication fosters a collaborative relationship, ensuring that everyone is on the same page throughout the planning process. Emergencies will arise, so an attentive planner who responds promptly is a must.
 
Transparency and Integrity
 
Choose an event planner who operates with transparency and integrity. This includes providing detailed contracts, outlining fees and expenses clearly, having direct conversations about expectations, and being honest about potential challenges or limitations. A trustworthy event planner will draw on their experience to prioritize your best interests and ensure a successful event.
 
Your choice of event planner can significantly impact the success of your event. Remember, a well-chosen event planner not only executes logistical details but also adds a touch of magic to create an unforgettable experience for you and your guests – this is our favorite part!
 
Download our How to Carefully Choose an Event Planner cheat sheet for reference as you navigate the event planner selection process.
 
Looking for fresh recommendations and new relationships? Reach out to BIG DEAL Company. For more industry tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.
 

Download our FREE printable with these top 10 content marketing tips from BIG DEAL Company!