 Q. What are five adjectives that describe your team? A. Spirited, Organized, Hard Working, Enthusiastic, and Fun! Q. How do we know if we really need an Event Planner? A. Oftentimes people view the idea of a planner as an optional expense to their budget. It’s important to note, that a qualified planner will help you navigate through very unfamiliar territory. Planning events of this scope is a profession for a reason. Planners help you save money and time – we advocate for you, negotiate for you, offer you advice, help you find the best deals, help take your event vision and turn it into a cohesive, fantastic day and so much more. When you hire a planner, you can leave tasks like finding the best prices on linens, whether your venue has enough electricity for the band, and arranging the floor plan to us. Every person comes to a point in the planning process, usually a couple months prior to the event, when they truly realize how much there still is to do that doesn’t involve the major planning of the event. We alleviate the pressure and make the process enjoyable for you. Q: Do you only serve Colorado? A: No. We serve the entire United States. BIG DEAL is based in the Front Range of Colorado. Cities we commonly serve; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, and Milliken. Q. My venue has a site coordinator. Do I still need a Coordinator or Event Planner? A. There is an extremely important difference between working with a site coordinator and an independent planner: the planner works for you, while the site coordinator works for the venue. We are always acting on behalf of your best interests. Because we’ve developed a relationship with you and we know all the details of your event, we are prepared for any last minute emergencies that may come our way and we know how you would like them handled. We also use our familiarity with you and our expertise to add last-minute, unexpected touches. We have a complete overview of the event, while the site coordinator is only familiar with the catering and schedule. We ensure that all the details come together seamlessly. Q. I don’t think our budget will allow for a planner. How do I allocate funds for your services? A. It’s amazing how much money a qualified event planner can save you. Not only might you see extra money in your pocket, but you will see more value for the money you spend on décor and vendors. We know the places to find the best prices and we can help you find vendors that will do an amazing job for you. Right from the start we help you prioritize your budget to include the aspects of your event that are the most important to you. We’ve had clients tell us again and again that hiring us was the best money they spent on their event. We couldn’t ask for a better compliment! Q. Do you charge for an initial consultation? What’s included? A. We enjoy taking the time to meet potential new clients and we do this complimentary. We typically spend about an hour getting to know you, finding out about your vision and talking about your expectations. This gives you an opportunity to get to know us as well  Q. Why do you limit the number of events you contract? A. It is our job to ensure that every client is treated to the same personal attention to detail. No matter if your event is a small, intimate gathering or a grand stately affair, we promise to be available to you as if your event is our only one. Q. How do I know you’re referring the best vendors for me? Do you accept commissions, kickbacks or professional discounts from any vendors you refer? A. We have worked with many vendors and have a great idea which vendors work best with certain clients. We never get any kickbacks or referral fees and if a vendor offers a discount, we always pass it on to our clients. You can be sure that the vendors we recommend for you are qualified, fit your budget and fit your style. Q. Do you have a business license and insurance? A. Yes. We are a tax paying business and are legally registered for business in the state of Colorado. We carry an appropriate insurance policy that covers our business, and allows us to work in all Colorado venues. Q. What does BIG DEAL Company do? A. We're a full-circle marketing and full-service events company based in Loveland, CO, serving Northern Colorado, the Front Range, Denver, and Southern Wyoming (and we travel beyond that, too). Our work falls into three areas: Communications (marketing, branding, social media, websites), Experiences (event planning and production, from corporate conferences to weddings), and Community (signature events and community-building initiatives). Q. How long have you been in business? A. BIG DEAL Company has been owned and operated by a team of outstanding women since 2006. Between our team, we bring over 200 combined years of event planning experience, nearly 150 combined years of marketing experience, and 200+ combined years of management experience. Q. Who is BIG DEAL Company for? A. We work with small to mid-sized businesses, nonprofits, B2B clients, individuals planning weddings or life events, and municipalities or regional partners coordinating large community celebrations. Q. What areas do you serve? A. We're based in Loveland, CO, and serve the entire Front Range — including Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Longmont, Boulder, Denver, and surrounding Northern Colorado communities — as well as Southern Wyoming and the Colorado mountains. We also travel for the right project. Q. Are you licensed and insured? A. Yes. We're a registered, tax-paying business in the state of Colorado and carry appropriate insurance that allows us to operate in venues throughout the state.  Q. Do you offer packages, or is everything custom? A. Both. We have base/common packages available for marketing services and select event types, but every client's needs are different, so we typically listen first and then build a proposal tailored to your goals and budget. Q. What marketing services do you offer? A. Our Communications work includes marketing strategy, advertising and PR, social media management, website design and maintenance, media ad buys, Google Ads, logo design, blog writing, newsletter publication, press release writing, and retreat/meeting facilitation. Q. Can you manage our social media accounts for us? A. Yes, full social media management is one of our core communications services, from content creation to posting and engagement. Q. Do you build and maintain websites? A. Yes, website design and ongoing maintenance are part of our Communications offerings. Q. Can you help us figure out what kind of marketing support we actually need? A. Absolutely — that's a common starting point for new clients. We have a "Potential Needs" guide available as a free download on our Communications page, and we're always happy to talk through it with you directly. Q. Do you write content like blogs, newsletters, or press releases? A. Yes. Blog writing, newsletter publication, and press release writing are all part of our communications services. Q. What types of events do you plan? A. Everything from full-service event production, corporate retreats, conferences, and meetings to holiday parties, concerts, trade shows, grand openings, political campaign events, fundraisers and galas, and custom community events. We plan 100+ events annually. Q. Do you only do corporate events, or personal events too? A. Both. On the corporate side, we handle conferences, retreats, team-building, trade shows, and employee celebrations. On the personal side, we plan weddings, vow renewals, and other life events. Q. Why should I hire an event planner instead of doing it myself? A. A qualified planner saves you time and money by negotiating on your behalf, advising you on vendors and logistics, and handling the countless small details that pile up as an event gets closer — things like floor plans, vendor timelines, and venue requirements. Most clients tell us they realize how much unglamorous logistical work remains just weeks before their event; we take that off your plate. Q. Do you offer hybrid or virtual event planning? A. Yes. We've planned numerous hybrid events combining in-person and virtual attendance — conferences, fundraisers, retreats, and more. Q. Can you help staff my event or trade show booth? A. Yes, we offer event staffing for booths, festivals, and events that need extra experienced hands. Q. Do you plan events outside of Colorado? A. While we're based in Colorado and primarily serve the Front Range, Northern Colorado, and Southern Wyoming, we do travel for the right project.  Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC
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Every customer, client, or donor interaction tells a story. A person might first discover your organization through a Google search, a social media post, a referral, or a blog article. From there, they may visit your website, read about your services or mission, sign up for emails, compare options, make a purchase, donate, or return later. That path is the customer journey. For small businesses and nonprofits, understanding that journey is not optional. It is one of the clearest ways to create more meaningful experiences, build trust faster, and turn on-time interactions into long-term relationships. At BIG DEAL Company, we believe the strongest marketing does more than generate clicks. It guides real people through real decisions with clarity, empathy, and consistency. When that happens, businesses grow, nonprofits deepen support, and brands become easier to trust.  What Is a Customer Journey? A customer journey is the full path a person takes with your brand, from first awareness to deeper engagement, conversion, loyalty, and advocacy. For a small business, that might look like this:
For a nonprofit, the path is similar, but the action may be different:
The journey is not just about the final transaction. It includes every touchpoint that shapes how a person feels about your brand. Why Customer Journeys Matter So Much Small businesses and nonprofits do not usually have unlimited time, teams, or ad budgets. That means EVERY interaction matters more. A clear customer journey helps you: 1. Build trust earlier People rarely take action the first time they encounter a brand. They need clarity, reassurance, and proof that you understand their needs or values. 2. Reduce friction If your website is confusing, your messaging is inconsistent, or your next steps are unclear, people drop off. A mapped journey helps you spot those breakdowns. 3. Improve conversions When each stage of the journey has the right message, content, and call to action, more people move forward. 4. Strengthen loyalty A great journey does not end after a purchase or donation. The post-conversion experience often determines whether someone returns, gives again, or recommends your brand. 5. Create stronger advocacy The best customer and donor experiences turn supporters into storytellers. They become the people who share your name, refer others, and expand your impact. The Core Stages of the Customer Journey While every organization is different, most customer and donor journeys follow a few key stages.  1. Awareness This is the first impression stage. A person becomes aware of your business, nonprofit, service, or mission. They may be asking:
At this stage, your website, messaging, search presence, social media, and content all matter. This is where blogs are especially powerful! 2. Considerations Now the person is interested, but not ready to act yet. They are comparing options, gathering information, and deciding whether your brand feels like the right fit. They may be asking:
This is where thoughtful content, testimonials, case studies, clear service pages, and well-structured landing pages make a major difference. 3. Conversion This is the action stage. For a small business, that may mean making a purchase, booking a consultation, or requesting a quote. For a nonprofit, it could mean donating, volunteering, signing up, or attending an event. A strong conversion experience is simple, clear, and reassuring. It removes confusion and gives people confidence to take the next step. 4. Retention Once someone has acted, the relationship is still being formed. This is where follow-up emails, onboarding, thank-you messages, service quality, donor acknowledgement, and ongoing communication come into play. A smooth, thoughtful retention stage increases repeat action and long-term value. 5. Advocacy This is where a customer or donor becomes something even more powerful: a supporter who actively shares your brand. They leave reviews, recommend your business, share your mission with others, and become part of your growth story. Advocacy is rarely created by marketing alone. It is created by experience. What Makes a Great Customer or Donor Experience? A great experience is not flashy for the sake of being flashy. It is intentional, consistent, and human. Here is what it usually includes: Clarity People should quickly understand who you are, what you offer, and what to do next. Consistency Your website, emails, blog content, social channels, and team interactions should feel like they come from the same brand. Empathy Your content and messaging should reflect what your audience is feeling, needing, and trying to solve. Ease The path forward should feel simple. Easy navigation, clean calls to action, clear donation pages, and accessible information all matter. Responsiveness When people reach out, they should feel heard. Whether someone is a potential client or a first-time donor, prompt and thoughtful communication builds confidence. Relevance Different people are at different stages. The content that works for someone just discovering you is not the same content that works for someone ready to act. Follow-through Promises matter. If your brand says it is personal, strategic, compassionate, or reliable, the experience must support that claim. Why Blogs Matter in the Customer Journey Blogs are often underestimated, but they play a major role in guiding the customer journey. At BIG DEAL Company, we believe robust content marketing is one of the smartest investments a small business or nonprofit can make because good content keeps working long after it is published. A blog can help at every stage of the journey. Blogs support awareness A blog helps your audience find you through search and discover your perspective. It gives your brand more opportunities to answer real questions people are already asking. Blogs build trust When you publish helpful, useful content, you show expertise without forcing a sales pitch. You help people before they are ready to buy or donate. Blogs support consideration A strong blog answers objections, explains complex topics, highlights your values, and shows that you understand the audience you serve. Blogs strengthen SEO and AEO Well-structured blog content makes it easier for search engines and answer engines to understand your expertise, surface your content, and match it to user intent. Blogs create momentum A blog gives you content to share in newsletters, social media, nurture campaigns, presentations, and sales or donor conversations. Blogs move people toward action The right article at the right moment can be the bridge between passive interest and meaningful engagement. In other words, blogs do not just attract traffic. They guide people forward.  Why Brand Story Matters in the Customer Journey Facts inform, but stories connect. A brand story gives meaning to the experience people have with your business or organization. It helps them understand not just what you do, but why it matters. For small businesses, a brand story can communicate:
For nonprofits, a brand story can communicate:
A strong brand story creates emotional continuity across the journey. It makes your marketing feel less transactional and more relational. That matters because people do not just choose products or causes. They choose meaning, trust, alignment, and confidence. When your story is clear, the journey becomes stronger because every touchpoint reinforces the same message. Customer Journeys for Small Businesses Small businesses often grow through reputation, referrals, and repeat business. That means the journey matters at every step. A great customer journey helps small businesses:
Without a strong journey, marketing can feel disjointed. You may attract attention, but lose people before they take action. Donor Journeys for Nonprofits For nonprofits, the donor journey is about more than fundraising. It is about stewardship, trust, and shared purpose. A donor is more likely to stay engaged when they feel:
How BIG DEAL Company Helps Shape the Journey  At BIG DEAL Company, we help businesses and nonprofits create journeys that are not only strategic but genuinely useful and engaging. That means we help shape the full experience, including: Brand messaging and positioning We help clarify who you are, what makes you different, and how to communicate that with confidence. Content strategy We build robust content marketing plans that support every stage of the customer or donor journey, not just the top of the funnel. Blog development We create blog content that helps audiences discover your brand, understand your value, and move closer to action. Storytelling We help organizations develop brand stories that resonate, build trust, and bring consistency across channels. Website and journey strategy We look at how people move through your digital presence and identify ways to reduce friction and strengthen engagement. Ongoing marketing support We help do the driving, so you can stay focused on running your business or advancing your mission. For many organizations, the challenge is not knowing that customer experience matters. The challenge is having the time and internal capacity to shape it well. That is where BIG DEAL comes in. Let BIG DEAL Do the Driving You already have enough to manage. You are running a business, serving clients, leading a team, building a mission, or raising critical support. Marketing should help move that work forward, not become another burden competing for your attention. BIG DEAL Company helps small businesses and nonprofits create customer and donor journeys that feel clear, connected, and intentional. From content strategy and blogging to storytelling and experience design, we help you build the kind of brand journey that earns trust and inspires action. So while you focus on the work only you can do, we help shape the experience that brings people closer to your brand. Customer journeys are not just marketing diagrams. They are lived experiences. They shape how people discover you, how they evaluate you, how they engage with you, and whether they come back. For small businesses and nonprofits, that journey can be the difference between being noticed and being remembered. When the journey is guided by clarity, strong content, a brand story, and a commitment to experience, it becomes one of the most powerful growth tools a brand can have. And when that journey is built with intention, your audience does not just move through a funnel. They move toward trust. FAQs What is a customer journey? A customer journey is the full series of interactions a person has with a brand, from first awareness to conversion, retention, and advocacy. Why is the customer journey important for small businesses? It helps small businesses create better experiences, reduce friction, improve conversions, increase repeat business, and generate stronger referrals. How is a donor journey different from a customer journey? A donor journey follows many of the same stages, but it focuses on mission-driven engagement, trust, stewardship, and long-term support instead of only a purchase. How do blogs help guide the customer journey? Blogs help attract new audiences, answer questions, build trust, support SEO and AEO, and move people from awareness to consideration and action. What makes a great customer or donor experience? A great experience is clear, relevant, consistent, easy to navigate, emotionally resonant, and supported by strong follow-through. Why is brand story important in the customer journey? A brand story gives people a reason to connect. It creates meaning, builds trust, and helps every touchpoint feel aligned and memorable. How can Big Deal Company help improve the customer journey? Big Deal Company helps businesses and nonprofits shape messaging, content strategy, blogs, storytelling, and digital experiences so audiences move from discovery to loyalty more naturally. What is the connection between customer journeys and content marketing? Content marketing supports each stage of the journey by giving audiences the right information at the right time, helping them feel informed, confident, and ready to act.  Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC |
About BIG DEALMaking Business Personal. We pride ourselves on giving you something to look forward to. We are a connected collective of creatives - owned and operated by outstanding women. Archives
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My Big Day dba Big Deal Company 2006-2026 www.BigDealCompany.com www.MyBigDayCompany.com
970-613-1455 or 303-886-3068 EMAIL US
We serve the entire United States.
BIG DEAL is based in the Front Range of Colorado. Cities we commonly serve; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
*All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC.
