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Because sounding like everyone else is a BIG mistake Your logo gets people to notice you. Your brand voice gets them to remember you. No matter what kind of organization you have, the way you communicate matters. Every post, email, web page, and conversation shapes how people view your brand. When your messaging is clear and consistent, it builds trust. If it’s confusing or inconsistent, people may lose interest. For twenty years, BIG DEAL Company has helped organizations strengthen their messaging, marketing, and community ties. We’ve seen that having a strong brand voice can be the difference between being remembered and being forgotten. Here are our top 10 tips for creating a brand voice that people recognize and remember.  1. Know Who You’re Talking To Before you write a single word, define your audience. Ask yourself:
2. Define Your Brand Personality If your brand walked into a room, how would it act? Would it be:
3. Create a Simple Voice Guide A brand voice guide doesn’t need to be complicated. Start with:
4. Focus on Benefits, Not Features People are more interested in how you can help them than in what you do. Instead of saying: “We offer strategic marketing services.” Try: “We help organizations connect with the right audience and grow their impact.” Benefits help people connect with your brand on an emotional level. Features just explain what you offer. 5. Stop Trying to Sound Like Everyone Else A common mistake is copying popular brands or following industry trends too closely. Your audience doesn’t want another generic company that says it’s 'professional and friendly.' They want to see what makes you different. Many marketers agree that brands often sound the same because they try to appeal to everyone instead of highlighting what sets them apart.  6. Keep Your Core Message Consistent Your social media, website, newsletters, presentations, and sales conversations should all share the same core message. Consistency builds trust. At BIG DEAL Company, we often remind clients that marketing, communications, and events work best when they come together as one system. 7. Develop Key Messaging Pillars Messaging pillars are the main ideas you want people to remember about your brand. Examples might include:
8. Test Your Messaging What sounds good to your team might not connect with your customers. Gather feedback through:
For helpful audience research tips, check out the resources available from the HubSpot Marketing Blog. 9. Train Your Team Your brand voice shouldn’t just stay in the marketing department. Everyone who interacts with customers should understand:
10. Review and Refresh Annually Markets change. Audiences shift. Businesses grow. Your brand voice should stay steady, but your messaging may need updates as things change. Successful organizations review their messaging each year to make sure it still fits their goals, audience, and place in the market.  The Bottom Line Your brand voice is more than just words. It’s about how people feel when they hear from you. A strong voice helps customers recognize, trust, and remember you. When you combine it with clear messaging, it becomes one of your organization’s most valuable assets. If you need help with your brand voice, messaging guidelines, or communications strategy, we’re here to help.
Frequently Asked Questions 1. What is the difference between brand voice and brand messaging? Brand voice is how your organization communicates. Brand messaging is what your organization communicates. Voice is your personality; messaging is your message. 2. How often should I update my brand voice? Your voice should remain relatively consistent, but your messaging should be reviewed at least once a year to ensure it still aligns with your audience and business goals. 3. Can small businesses benefit from brand voice guidelines? Absolutely. In fact, small businesses often benefit the most because consistent messaging helps build trust, improve recognition, and compete with larger organizations.  Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC
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In today’s crowded market, how your business shows up—online, in public, and within your community—matters more than ever. Thoughtful marketing strategy, authentic brand storytelling, and memorable experiences aren’t “nice-to-haves.” They’re how trust is built, and momentum is created. That’s where Big Deal Company comes in. We’re more than executors of tasks—we’re strategic partners who understand how to elevate brands, connect people, and create impact that lasts. From small local businesses to mission-driven nonprofits, the organizations that thrive with us share one thing in common: they care deeply about their people and the communities they serve. And they want their story told well.  Turning Real Challenges Into Meaningful Results Here are the most common reasons businesses reach out to Big Deal Company—and how we help solve some of the biggest challenges leaders face today. They Need Event Experts Who’ve Truly Done It All Planning a conference, community gathering, grand opening, or employee celebration can feel overwhelming fast. Logistics pile up. Details multiply. Time disappears. Big Deal Company brings deep experience in event strategy and execution, from defining the event's purpose to managing every moving part behind the scenes. We don’t just make events run smoothly—we ensure they reinforce your brand, strengthen relationships, and create moments people remember long after the lights go down. “You have elevated our meeting experience beyond expectation….those little details, along with seeing the big picture, are a testament to your professionalism.” - Kristen Alberts, slate360  They Want a Full-Circle Marketing Strategy—Not Just Tactics Visibility today takes more than posting on social media or running an ad here and there. It requires a cohesive marketing strategy that aligns messaging, channels, timing, and storytelling. We build campaigns that work hard across platforms—from strategic planning and creative development to execution and measurement. The result? Marketing that feels intentional, consistent, and aligned with real business goals—not scattered or reactive. “Doing It the Same Way” Just Isn’t Working Anymore Markets evolve. Audiences change. Expectations rise. Clients come to us when they know repeating last year’s approach won’t cut it. We help organizations challenge the status quo, move forward with purpose in their long-standing annual events and fundraising strategies, and refine a brand story that resonates. Fresh ideas matter—but only when they’re grounded in strategy and executed well.  When in-person events paused during the pandemic, Big Deal Company pivoted with purpose—bringing the Partners Grocery Grab to life inside a local grocery store to keep community connection, generosity, and shared experiences moving forward. They Value a Partner with Deep Community & Industry Connections Behind every great event or campaign is a strong network—venues, vendors, media partners, collaborators, and creatives who know how to deliver. Big Deal Company brings years of relationship-building to the table. We know who to call, when to call them, and how to bring the right people together to strengthen outcomes and save our clients time. Community connection isn’t an add-on for us—it’s part of how we work. They Want a Team That Cares About People — Not Just Deliverables Our clients feel the difference because we treat their work like it matters—because it does. From nonprofit fundraisers to brand launches, we’re invested in the people behind the mission. Authentic brand storytelling helps organizations connect with audiences in ways that feel human, meaningful, and memorable. When people feel seen and valued, loyalty follows. “Their depth of knowledge is vast in all areas of marketing…I would recommend this team to anyone looking to expand their marketing efforts.” - MCM Real Estate  Why Storytelling & Strategy Make the Difference At the heart of impactful marketing and events is a clear, compelling story—one that reflects who you are, what you stand for, and why your audience should care. When strategy and storytelling align:
Big Deal Company doesn’t just produce campaigns or events. We help organizations tell their stories in ways that connect, engage, and inspire action. From Vision to Execution—Without the Stress Large-scale festivals, new location launches, multi-channel fundraising campaigns, and year-long marketing initiatives all depend on one thing: strong execution that turns great ideas into real results. Big Deal Company blends strategic insight with creative thinking and detailed follow-through—so nothing falls through the cracks and every goal is supported with intention.  Who Thrives With a Big Deal Partnership? We work best with organizations that care deeply about their people, their communities, and the stories they tell. Our clients value thoughtful communication, intentional strategy, and human-first engagement. Here are some industries, sectors, and organizations that could see big results when working with Big Deal Company:
Nonprofits Ready to Grow - our sweet spot! We step in as a fractional communications and fundraising strategy team, supporting campaigns, donor engagement, and event-based fundraising with purpose-driven storytelling.  Big Deal Company exists to help organizations grow, connect, and create experiences people don’t forget. If you’re ready for marketing and events that feel intentional, human, and impactful—we’re ready to help you tell your story. Connect with our team on social media: Facebook, Instagram, and LinkedIn. Want to make your business a BIG DEAL? Let’s chat: 970-613-1455 Frequently Asked Questions
 Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest
Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC Email newsletters are still one of the top tools in digital marketing, valued for their ability to drive engagement, boost conversions, and build loyalty. Here is why they should remain a staple in your full-circle marketing strategy:  Key Benefits:
Why Email Newsletters are Essential:
Using newsletters as the backbone of a marketing strategy ensures a balanced approach, keeping audiences informed while supporting broader engagement goals.  As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC |
About BIG DEALMaking Business Personal. We pride ourselves on giving you something to look forward to. We are a connected collective of creatives - owned and operated by outstanding women. Archives
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My Big Day dba Big Deal Company 2006-2026 www.BigDealCompany.com www.MyBigDayCompany.com
970-613-1455 or 303-886-3068 EMAIL US
We serve the entire United States.
BIG DEAL is based in the Front Range of Colorado. Cities we commonly serve; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
