**10 Proven Strategies to Drive Foot Traffic to Your Business** If you’re launching a product, hosting a workshop, or throwing a grand opening, attracting attendees is key to a successful event. Here are 10 proven strategies to drive foot traffic to your business events. How do I draw foot traffic to my business event? Generate Social Media Buzz Create buzz ahead of your event by leveraging social media. Remember: the more popular an event appears, the more likely passerby are to stop in. Don’t rely solely on people who happen upon your event that day to fill the room. Utilize Facebook events, Facebook and Instagram posts and stories, and even LinkedIn posts to reach your audience. Use Strategic Timing If your goal is to draw the public to your business event, you’ll need to schedule it for the time you see the most foot traffic, which means collecting some data. Pay attention to the days of the week and times of day your location sees the most passerby. For many downtown districts, this means weekend afternoons – but you’ll also want to ensure that you aren’t competing for attendees. Larger events can bring even more foot traffic to your area, but beware of similar, simultaneous events that could draw visitors away from your event. Create Eye-Catching Visuals Generate curiosity and capture the attention of passerby with eye-catching signage and decorations. Make it clear that an event is happening and that all are invited. Phrases like “open house,” “open to the public,” or “come on in” communicate that your event is open to the public. Vibrant banners, posters, or digital displays should convey key details about the event quickly and effectively. Colorful decorations will attract attention and create a welcoming atmosphere – not to mention make for attractive photos you can share on your business’s social media pages and website. Put Engaging Staff Front and Center Your staff is the face of your brand and can play a pivotal role in the success of your business event. Position your most outgoing, friendly employees toward your event entrance to create a welcoming atmosphere. Engaging staff can effectively communicate your brand’s message, answer questions, and provide personalized assistance, making potential customers feel valued. This level of interaction not only enhances the overall attendee experience but also leaves a lasting impression that can lead to increased brand loyalty and positive word-of-mouth promotion. Partner with Neighboring Businesses One way to use the draw of another business or event to increase your own foot traffic, rather than pull guests away from your event, is to partner with other businesses or events. Other businesses can distribute flyers, display posters, or share information about your event. In return, you can spread the word about their business to your event attendees, or even offer guests discounts for both businesses. This mutual support is a great way to expand your reach in the community long-term. Offer Discounts Everyone loves a good deal. Offering discounts can lure otherwise hesitant passerby into your event. This strategy not only boosts initial attendance but also helps create a sense of urgency. You can also promote these discounts ahead of time to your existing customers through your website, social media, and email lists. The more people are at your event, the more additional foot traffic you’ll see, as people are naturally drawn to events that appear popular. Host Giveaways Hosting a giveaway, contest, or game is another fun way to generate excitement about your event. You can offer products or services from your business, a gift basket with products from local business partners, or deep discounts as prizes. Promote the giveaway on your social media platforms and website. Encourage participants to share the event with their friends and family to increase reach and engagement. Offer Demonstrations or Presentations Live demonstrations or presentations provide a dynamic and interactive experience that engages your attendees on a deeper level. These live elements allow participants to see products or services in action, which can effectively showcase their features, benefits, and real-world applications. Moreover, live demonstrations and presentations add substance to your event, creating a memorable and impactful experience, which makes attendees more likely to generate positive word-of-mouth for your business. Host Activities Entertainment is a big draw for events of all kinds. Regardless of your end goal, there’s a creative, entertaining way to achieve it (Psst – this is BIG DEAL Company’s specialty!) Trivia about your company or products, a prize wheel, or games that require attendees to compete against each other for prizes are great interactive ways to spread the word about your products or services. Create a Photo Op Influencer marketing – using a person with the ability to influence potential buyers of a product or service to promote or recommend the items on social media – is still going strong. One simple way to encourage event attendees to post about your business on social media is to create photo opportunities. We suggest using your brand logo and colors to create an eye-catching backdrop with standout decor (think: balloon arches, floral or greenery walls, or a red carpet). Use signage to encourage guests to pose with their friends and post the photos while tagging your business and/or using special event hashtags. Props are another fun twist, especially if your event has a specific theme. Ultimately, people attend events because they expect to gain something valuable. Remember, the key is to communicate the value of your event and create a buzz that attendees can't resist: on social media leading up to your event, using eye-catching signage the day of, and with unforgettable experiences for attendees. With these strategies, you'll be well on your way to hosting a successful event that leaves a lasting impression in your community. At BIG DEAL Company, we're dedicated to helping local businesses succeed. Contact us today to explore how we can collaborate to make your next event a resounding success. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC
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At BIG DEAL Company, we manage client websites, social media, newsletters and the like. One of the most effective SEO supports can be a blog on your website. We commonly get asked if there is a recommended number of blogs a business should post per month. The frequency of your blog posts is crucial for maximizing SEO performance, but there’s no one-size-fits- all answer.
Below is a helpful list to consider when evaluating how often you should post a blog to your website: Download our free printable cheat sheet on blogging frequency: ![]()
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC Time for a Website Health Check It's the face of your business - is it healthy? Use our free printable checklist (below) to evaluate your website. Too busy? Hire BIG DEAL to do it for you! The ‘health’ of your website is a crucial part of getting the word out about your business or organization. It serves as your digital storefront and often represents the first point of contact with potential customers, donors, or partners. An updated website reflects professionalism, reliability, and relevance AND is more likely to rank higher in search engine results, enhancing online visibility. By creating an engaging, user-friendly, and current online experience, you will be better prepared to stand out in today's digital landscape. Here are a few checks BIG DEAL Company recommends doing quarterly, biannually, or yearly. Enjoy our free printable with an itemized list of how to review your website's health! ![]()
![]() Running a small business is hard work! Small business owners tend to wear many hats: project manager, logistics manager, operations manager, human resources department, and often times, marketing manager. That is a lot to maintain and control! Marketing mistakes and pitfalls often occur due to the fact that so many small business owners aren’t confident in their marketing skills and they are simply just spread too thin. Marketing mistakes won’t necessarily ruin your business, but they do sometimes cost time and money. The Big Deal team recently pulled together a list of common marketing mistakes that we have noticed clients and potential clients make. Our team has over 127 years of marketing experience - we’ve seen it all! Hopefully this list will help your small business avoid or correct potentially costly mistakes. Download the free printable below! ![]()
BIG DEAL Company helps coach clients to avoid these common mistakes. We work to help small businesses create effective, scalable, and brand-building marketing campaigns that really work. We specialize in marketing, advertising, social media strategy & management, website design & maintenance, and event marketing. We have the time and expertise to help support small business goals and growth. If you would like help with your marketing goals and strategy, reach out for a one-on-one consultation. We will help you avoid these mistakes and find success! Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us |
About BIG DEALMaking Business Personal. We pride ourselves on giving you something to look forward to. We are a connected collective of creatives - owned and operated by outstanding women. Archives
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