The Hidden Dangers of AI in Event Planning: Navigating Pitfalls to Ensure Success

Real Talk on AI in Event Planning
As an event planning and marketing business committed to staying at the forefront of industry trends, Big Deal Company has spent a lot of time analyzing the use of AI in all of our work. New tools? New trends? We are all about it! But sometimes, it is helpful to hit the pause button, particularly when it comes to AI.
 
Don’t get us wrong - AI has some amazing uses. It can streamline a schedule, crunch data like a champ, and it is a helpful tool in brainstorming creative ideas and jumping off points. But when it comes to planning real-life events with real-life logistics (and budgets!).... Let’s just say there are some major reality checks happening.
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When AI Inspo Gets Out of Hand
Let’s start with what’s driving planners and creatives a little nuts these days. Clients are coming in with AI-generated “inspo” pics that oftentimes look like they were ripped straight from a sci-fi fantasy - literally impossible to pull off.
 
We’re talking about extravagant chandeliers hanging from glass ceilings, flower walls defying gravity, hair that could only exist in a wind-free world. Wedding planners, stylists, and even plastic surgeons are all saying the same thing: AI is warping expectations, and it’s putting professionals in a tough spot.
 
One wedding consultant told The Washington Post she lost a five-figure gig just for saying, “Hey, maybe the Met Gala look isn’t in your $10K budget.” Ouch.

​AI Can Be Smart - But It’s Not Creative Like a Human
AI is a powerful tool for streamlining schedules and analyzing data - but it doesn’t get the vibe or vision of an event the way humans do. An AI tool might say, “Great, let’s do a Gatsby-themed party,” without realizing that you’ve already had three Gatsby parties in your circle this year - and everyone’s over it.
 
Events aren’t just schedules and color palettes - they’re emotions, energy, and connection. And you need humans to truly get that. AI-generated ideas often result in uninspiring and generic event themes, missing the emotional resonance that human planners provide.
 
Misinformation is a Real Risk
Another AI issue? AI sometimes just makes stuff up. These are often called “hallucinations,” and they’re a big deal in event planning. Imagine putting the wrong location on invites or promising a feature that doesn’t even exist - just because AI spit it out. One wrong detail and you’re dealing with big chaos on the big day.
 
For example, we ran event information for one of our clients through a design app’s AI feature to create an event poster, and this is what it spit out:

The AI-description it provided for the poster read: “A vibrant poster announcing a book release party for 'Brewed at Altitude' hosted by Mulberry Max on May 3rd. The design features a stylized illustration of a mountain range with a steaming mug of beer superimposed, set against a backdrop of sunset hues. The text ‘Brewed at Altitude Book Release Party’ is prominently displayed in a bold, elegant serif font, with supporting text detailing the event: a lecture by Colorado historians and authors and local brewery tastings. The overall style is clean, modern, and visually appealing, incorporating elements of vintage poster design.”
 
A steaming mug of beer? Misspelling? Yikes! However, on a serious note, AI missed the boat on date, time, and location. Some of that is in the design, but it is not very clear and certainly not on brand.
 
Let’s Talk About Data Privacy (Because It’s a Big Deal at Big Events)
Like we’ve already said - AI can help support large projects, whipping up personalized itineraries, automating customer service, and even generating slick marketing designs with a few pitfalls (reread that last section). However, we can’t ignore the elephant in the ballroom: data privacy.
 
When you’re planning large-scale conferences or corporate events, you’re collecting a lot of attendee data - everything from dietary restrictions to session behavior to professional affiliations. That’s a goldmine of information - and a massive responsibility to safeguard.
 
Real talk: The moment you feed that data into an AI tool, you’ve got to ask some serious questions. Who else can access it? Where is it stored? How is it used? And are you absolutely sure it’s secure?
 
Real tip: Don’t input sensitive information into just any AI app - especially not public ones. And when using tools like ChatGPT for creative stuff, keep your prompts super generic. That marketing headline? Go ahead. Internal attendee data or budget details? Steer clear.
 
If you’re managing a big event, think of AI as a helpful assistant. Great at sorting information and handling tasks - but not someone you hand the keys to the vault. Protect your attendees. Protect your organization. And be smart about how you use the technology.
 
It’s Not Cheap Either
AI is not always the budget-friendly solution it’s hyped up to be. There are a lot of free or low-cost AI tools floating around, but when you’re looking at scalable, secure, and truly effective AI for event planning - especially for corporate meetings and conferences - you’re entering serious investment territory.
 
For example, custom AI-powered event apps. Between development, software licenses, integrations, testing, and ongoing maintenance, you could easily be looking at a $25,000 - $50,000 price tag. That’s before you even account for team training, cybersecurity compliance, or system upgrades. Ouch!
 
The big takeaway? AI can definitely be powerful, but it’s not plug-and-play on a shoestring budget. You need a solid strategy and wallet to make it work without compromising on security, creativity, or control.

Take it from our 3-handed AI generated team member below.

​The Bottom Line: Keep It Real
At Big Deal Company, we love innovation. But we also love reality. While AI can be super helpful behind the scenes, it’s not ready to take over event planning yet. Your dream day, launch party, or corporate bash deserves ideas that are doable, creative, and crafted by professionals who get it.
 
So - bring the AI inspo if you want - we’ll help you filter it through what is actually possible. Because when it comes to planning an unforgettable event, the human touch still wins every time.
 
Want to see some fantastic human-created events in action? Visit our website and see how Big Deal Company can make your event dreams come true. You can stay on top of all of the latest event trends and local event calendars by signing up for our monthly newsletter. You can also find us on Facebook, Instagram, LinkedIn, and YouTube.

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BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too!

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