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Is your marketing strategy truly engaging, or is it just another voice in a sea of digital noise? Traditional advertising is losing its impact in today’s noisy and crowded world. Audiences are bombarded with thousands of daily ads. This leads to consumer fatigue and dwindling engagement. Businesses need something more - something immersive, memorable, and emotionally powerful. That is where LIVE EVENTS come in! Live events and experiences aren’t just “attention grabbers” - they create meaningful connections between brands and their audiences. Studies show that 91% of consumers develop more positive feelings toward a brand after participating in an event experience. That’s a level of engagement digital ads can’t match! At Big Deal Company, we specialize in crafting high-ROI live experiences that drive real business results. Whether you’re looking to build brand awareness, generate leads, or strengthen customer loyalty - investing in live events is one of the smartest movies your business can make! The Power of Experiential Marketing People remember experiences - not ads. Think about the last time you saw an online ad. Can you recall the brand? Now - think about the last great live event that you attended. Chances are, the memory is still fresh, and so is the brand that created the experience. Experiential marketing taps into emotion and engagement - two key factors in brand recall. A study by Freeman Research found that 77% of consumers say their trust increased somewhat or a lot following their interaction with a brand at a live event. An increase in trust often leads to an increase in sales! Live events allow people to interact with a brand in a multi-sensory way:
Tangible Business Benefits of Live EventsIf you’re wondering, “Do events actually drive business growth?” - the answer is a resounding YES. Here is why: Increased Brand Awareness Events generate buzz. Whether through social media shares, press coverage, or word-of-mouth marketing, live experiences amplify your brand in ways that traditional ads can’t. People love sharing their experiences, and when attendees post about your event, you gain authentic exposure. It’s like having a paid influencer promote your brand, but this type of exposure is organic and free! High-Quality Lead Generation Did you know that 81% of event attendees have buying authority? That means that your event isn’t just bringing in random visitors - it’s attracting the decision makers who are ready to invest. Live events allow businesses to:
Stronger Customer Loyalty Customers who experience your brand in person feel a stronger emotional connection. That’s why events are powerful for customer retention. A study by EventTrack found that 98% of consumers feel more inclined to purchase after attending a live event. A great event can turn visitors and one-time customers into brand advocates. It does this by fostering a community around your brand, making the attendees feel valued and engaged. Investing in events isn’t just about short-term engagement - it’s about building long-term relationships that will drive loyalty and in-turn, revenue. Measuring Event ROI & Common Myths About Live Events We’ve covered the “why” behind live events. Now, let's take a look at how businesses can measure event ROI and debunk common myths about event investments. ROI Breakdown - What Do Businesses Get In Return? One looming question around live events is, “How do we measure success?”. The answer: Event ROI is highly measurable, and when done right, the returns are undeniable. Sales and Revenue Impact. Live events are one of the most profitable marketing channels. According to Freeman Research, businesses can see an average of 5:1 ROI from events - meaning for every dollar invested, they make five in return. In a recent case study, B2B companies that incorporated live experiences into their marketing were found to generate twice as many leads as those relying solely on digital efforts. Social Media & PR Value Experiential events generate high-value user-generated content (UGC). This can boost a brand’s reach without incurring extra ad spend. When attendees share event moments, they are providing organic promotion for the business. Think of this as free advertising with build-in trust. This is evident in post-event stats. In general, events generate 20x more social media engagement than traditional digital ads. Data & Consumer Insights Live events offer a goldmine of real-time customer data. Through events, a business can track attendee engagement and interest levels in real-time. They can collect customer contact and lead information through email sign-ups and participation forms. Ultimately, companies can harness post-event surveys to refine future marketing strategies. With the right follow-up strategy, these insights can help turn attendees into long-term customers. Common Myths About Event ROI (And Why They’re Wrong) There are a plethora of misconceptions when it comes to event marketing: Myth: Live events are too expensive. Truth: When factoring in long-term brand awareness, customer engagement, and direct sales, events provide one of the highest ROIs in marketing. Smart budgeting, sponsorships, and hybrid options make them cost-effective. Myth: Virtual events will replace live experiences. Truth: While virtual and hybrid events are valuable, in-person experiences drive deeper emotional connections. A study by Bizzabo found that 95% of marketers believe live events create stronger brand engagement than virtual-only activations. Myth: Event impact is short-lived. Truth: A well-executed event continues to deliver returns long after it ends. Follow-up email campaigns, content repurposing, and retargeting attendees can extend engagement for months. The bottom line: If done right, events can pay for themselves many times over. How to Maximize ROI from Your Events Now that we’ve established that live events are worth the investment, let’s talk strategy. Here’s how to make sure your event delivers maximum impact: Set Clear Objectives What’s your goal? Is it lead generation? Brand awareness? Sales conversions? Defining success upfront helps ensure that every dollar spent is optimized for impact. Design for Engagement The more interactive your event, the higher the return:
Post-Event Strategy Matters The event isn’t over when attendees leave. Keep the engagement going through email follow ups and retargeting ads that nurture leads with post-event content. Investing in a strong post-event strategy ensures that your event ROI continues to grow! Future Trends in Experiential Events + Free Download The event landscape is evolving fast, and businesses that stay ahead of these trends will maximize their ROI in 2025 and beyond. Here are the top innovations shaping live event experiences: Immersive Tech
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Big Deal Company keeps a finger on the pulse of all things in event trends. When we meet with our event and marketing clients, we come armed with statistics and event ideations that support these trends. Our team of experts have put together a free resource to help businesses stay ahead of the competition in the world of live events. In this guide, you’ll discover the latest trends in experiential events and ideas to boost your own event ROI. 
The evidence is clear - Live events are one of the most powerful marketing investments a business can make. They drive brand awareness, lead generation, and customer loyalty. Events create highly shareable moments that amplify reach, and they provide measurable ROI, making them a smart business decision all the way around. At Big Deal Company, we specialize in high-impact event experiences that deliver real business results. Whether you’re planning a corporate summit, a product launch, or an interactive brand activation, we’re here to help you make it unforgettable. For more information on what we do, visit our capabilities webpage. You can also keep up with all of our events and campaigns via our social media channels - Facebook, Instagram, LinkedIn, and YouTube. Reference List
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📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC
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We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
