Top 10 AV Mistakes to Avoid by BIG DEAL Company

At BIG DEAL Company, we know great events don’t happen by accident; they happen with intention, innovation, and yes… really smart AV choices.
Here’s your guide to avoiding current event tech mistakes:
 
1. “Same Setup, New Year” Syndrome
Planning the same event with the same AV setup every year? Your attendees notice. And then they ghost you. Don’t let your conference go stale—fresh tech = fresh energy.
 
2. The In-House AV Trap
Just because the hotel says they’ve got you covered, doesn’t mean your budget will agree. Always get a second quote. Always.
 
3. Quote First, Questions Never?
Sending last year’s AV list is like ordering from a menu with your eyes closed. Start with a conversation, not a copy-paste.  Plus, technology is always changing, and you may have some new and exciting choices.
 
4. One Size Fits None
A leadership summit and a product launch are not twins. They don’t even look alike. Your AV should dress accordingly. A company retreat may require soft lighting and interactive engagement, while a customer-facing event demands crisp visuals, a big impact, and brand storytelling that shines. Customization is key.
 
5. Skipping the Pre-Production Party
Pre-production is where the real magic happens. Think of it as storyboarding your event instead of winging it with wires and wishful thinking.
 
6. “New Tech? Nah, We’re Good.”
AI highlight reels, multi-language voiceovers, data-driven design—if these aren’t on your radar, they’re on your competition’s.  Including updated advances shows that you pay attention and that you're ready for the next ‘new thing’. 
 
7. Attendee Experience = Everything
If your AV doesn’t inspire, it expires. Create a moment, not a meeting. When people feel something, they remember it, and that emotional connection is what turns attendees into fans, clients, or committed team members. Your AV should support the story you’re telling, not just fill the silence.
 
8. Sticker Shock vs. Strategy
AV costs have changed. Instead of being surprised, be strategic. Knowing where the budget goes is half the battle.
 
9. DIY is for Crafts, Not Conferences
Sure, you could handle AV like a side hustle. But should you? Let the pros shape the show so you can enjoy the spotlight.
 
10. Trust Goes a Long Way (So Does a Good Partner)
When you bring in a creative AV partner early, you’re not just renting gear. You’re unlocking possibilities. The right team will help you see opportunities you didn’t know existed, troubleshoot before problems arise, and elevate your event from “fine” to unforgettable. It’s not just about equipment. It’s about expertise.
 
Want your next event to be more than “just fine”?  Let’s create something unforgettable…together.
 Visit bigdealcompany.com and let the magic begin.

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BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too!

Contact BIG DEAL Company
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Phone: 970-613-1455  or  303-886-3068
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