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Because sounding like everyone else is a BIG mistake Your logo gets people to notice you. Your brand voice gets them to remember you. No matter what kind of organization you have, the way you communicate matters. Every post, email, web page, and conversation shapes how people view your brand. When your messaging is clear and consistent, it builds trust. If it’s confusing or inconsistent, people may lose interest. For twenty years, BIG DEAL Company has helped organizations strengthen their messaging, marketing, and community ties. We’ve seen that having a strong brand voice can be the difference between being remembered and being forgotten. Here are our top 10 tips for creating a brand voice that people recognize and remember.  1. Know Who You’re Talking To Before you write a single word, define your audience. Ask yourself:
2. Define Your Brand Personality If your brand walked into a room, how would it act? Would it be:
3. Create a Simple Voice Guide A brand voice guide doesn’t need to be complicated. Start with:
4. Focus on Benefits, Not Features People are more interested in how you can help them than in what you do. Instead of saying: “We offer strategic marketing services.” Try: “We help organizations connect with the right audience and grow their impact.” Benefits help people connect with your brand on an emotional level. Features just explain what you offer. 5. Stop Trying to Sound Like Everyone Else A common mistake is copying popular brands or following industry trends too closely. Your audience doesn’t want another generic company that says it’s 'professional and friendly.' They want to see what makes you different. Many marketers agree that brands often sound the same because they try to appeal to everyone instead of highlighting what sets them apart.  6. Keep Your Core Message Consistent Your social media, website, newsletters, presentations, and sales conversations should all share the same core message. Consistency builds trust. At BIG DEAL Company, we often remind clients that marketing, communications, and events work best when they come together as one system. 7. Develop Key Messaging Pillars Messaging pillars are the main ideas you want people to remember about your brand. Examples might include:
8. Test Your Messaging What sounds good to your team might not connect with your customers. Gather feedback through:
For helpful audience research tips, check out the resources available from the HubSpot Marketing Blog. 9. Train Your Team Your brand voice shouldn’t just stay in the marketing department. Everyone who interacts with customers should understand:
10. Review and Refresh Annually Markets change. Audiences shift. Businesses grow. Your brand voice should stay steady, but your messaging may need updates as things change. Successful organizations review their messaging each year to make sure it still fits their goals, audience, and place in the market.  The Bottom Line Your brand voice is more than just words. It’s about how people feel when they hear from you. A strong voice helps customers recognize, trust, and remember you. When you combine it with clear messaging, it becomes one of your organization’s most valuable assets. If you need help with your brand voice, messaging guidelines, or communications strategy, we’re here to help.
Frequently Asked Questions 1. What is the difference between brand voice and brand messaging? Brand voice is how your organization communicates. Brand messaging is what your organization communicates. Voice is your personality; messaging is your message. 2. How often should I update my brand voice? Your voice should remain relatively consistent, but your messaging should be reviewed at least once a year to ensure it still aligns with your audience and business goals. 3. Can small businesses benefit from brand voice guidelines? Absolutely. In fact, small businesses often benefit the most because consistent messaging helps build trust, improve recognition, and compete with larger organizations.  Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC
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We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
