Why a “Day of” Wedding Coordinator is a Thing of the Past

Why a “Day of” Wedding Coordinator is a Thing of the Past
A wedding is more than just a ceremony - it’s an intricate event filled with emotions, many details, and months (sometimes years) of preparation. Big Deal Company has worked for years in the wedding industry. In the past, many couples relied on our expertise and secured our services as “day of” wedding coordinators to help bring their vision to life on their big day. However, recently, we have seen this role of “day of” coordinator fade away. More couples have realized the importance of a comprehensive, all-inclusive wedding planning service. This shift is driven by the growing understanding that successful weddings are the result of meticulous planning, consistent communication, and thorough collaboration - elements that are hard and nearly impossible to achieve well with just a “day of” approach. Bottom line - a wedding is often a huge investment, and you want to support and see that investment thrive!

The Evolution of Wedding Planning
Weddings have always been complex events, but the expectations surrounding them have evolved significantly over the years. Today, weddings are not just about two people exchanging vows - although that is the most basic and important part of the day. Today’s weddings are about creating unforgettable experiences reflecting the couple’s personality, style, and love story. As a result, wedding planning has become a year-long process that requires attention to detail, creativity, and the ability to manage unexpected challenges. (This is especially true when it comes to finding the perfect venue - many of our favorites are booked out months, if not years, in advance!)
 
The “day of” wedding coordinator was once a popular option for couples who wanted to save money by handling most of the planning themselves, only to bring a professional in at the last minute to ensure everything ran smoothly. However, the limitations of this approach have become increasingly apparent. Coordinators who come in at the eleventh hour often lack an in-depth understanding of the couple’s vision and the intricate details that have been planned over months. This can lead to disjointed events that often fall short of expectations.

Why “Day of” Coordination Falls Short
Imagine a situation where our team of highly skilled and professional planners is brought in just days before the big event. Our team must familiarize ourselves with all of the vendors, the timeline (sometimes multiple), and specific details in a very short period of time. Our team has the expertise to manage logistics - no problem! - but sometimes there is a disconnect with the couple’s unique preferences, like for example, the significance of certain elements, and such. This can mean that certain subtle nuances that make the wedding truly personal for the couple, run the chance of being missed or understated. The result is often a cookie-cutter event that is well-executed but lacks the more personal touches that automatically come from a deeper, more involved planning process.
 
“Day of” coordinator roles are more reactive rather than proactive. Their main role is to put out fires and ensure nothing goes wrong. Without prior involvement, a day-of coordinator might not be able to anticipate potential issues or have a full contingency plan in place. In contrast, a coordinator who has been involved from the beginning is better equipped to foresee challenges (hello, wild family dynamics – weddings sometimes bring out the worst in people!), address concerns, and ensure the day unfolds seamlessly according to the couple’s vision.

The Benefits of Full-Service Wedding Planning
Couples who truly want to enjoy their wedding day without stress or last-minute surprises are increasingly opting for full-service wedding planning contracts. These contracts typically involve the coordinator from the early stages of planning, allowing them to work closely with the couple to understand their vision, preferences, and priorities. Our team spends time listening to our wedding couples, and asking a series of in-depth questions so that we can walk with that couple from the beginning stages of planning all the way down the aisle (not literally - although ask us about our tips on how to get a shy flower girl down the aisle - sometimes you’ve got to do what you’ve got to do!).
 
Here are some key benefits of choosing a full-service wedding planner over a “day of” coordinator:
​
Seamless Communication and Collaboration
When a wedding planner is involved from the start, they become an integral part of the planning process. They communicate regularly with the couple, vendors, and venue staff, ensuring that everyone is on the same page. This continuous communication helps to build strong working relationships, allowing the planner to better understand the couple’s needs and wishes. It also provides a strong foundation, making sure that any changes or adjustments can be made smoothly and efficiently.
 
Personalized Wedding Experience
A full-service planner has the time and opportunity to get to know the couple on a personal level. They can offer creative ideas, suggest vendors that match the couple’s style, and help to create a wedding that truly reflects the couple’s personality. Our expertise comes with years of connections - we have a deep understanding of the wedding industry and we know the “exceptional” vendors who will make the day perfect in every way.

Detailed Planning and Execution
A full-service wedding planner is involved in every aspect of the wedding, from the initial concept to the final details. They help create a detailed timeline, coordinate with vendors, and manage the logistics of the day. This level of involvement ensures that every aspect of the wedding is carefully planned and executed leaving nothing to chance. You don’t know what you don’t know – but Big Deal Company DOES know! We won’t miss important details and will help guide couples with the big and small decisions. We’ve planned hundreds of weddings - most couples, hopefully, have not!

Peace of Mind
One of the biggest benefits of hiring a full-service wedding planner is the peace of mind it provides. Couples can rest assured that every detail is being handled by a professional who is fully invested in making their day perfect. They can relax and enjoy their wedding day without worrying about whether everything is going according to plan.
 

Why Investing in a Wedding is Worth It
Weddings are one of the most significant investments a couple will make, both financially and emotionally. Given the importance of the day, it’s worth investing in a planning service that offers comprehensive support. While a “day of” coordinator might seem like a cost-effective option, it can ultimately lead to stress and disappointment if things don’t go as planned.
 
Couples who choose a full-service planner are investing in more than just a coordinator - they’re investing in peace of mind, a well-organized event, and a wedding that truly reflects their vision. The higher upfront cost is offset by the assurance that the wedding will be handled with care, expertise, and attention to detail, possible vendor discounts through established relationships, and more - resulting in a day that is both memorable and enjoyable.
 
The Changing Expectations of Couples
The wedding industry has changed a lot over the years. As a result, today’s couples are more informed and have higher expectations for their wedding day. They are less willing to leave important details to chance and more likely to seek out services that offer comprehensive support. The rise of social media, Pinterest, and wedding blogs has also played a role in shaping these expectations, as couples now have access to a wealth of information and inspiration.
 
With this increased awareness comes the realization that “day of” coordination may not be enough to achieve the desired outcome. Modern couples want a planner who can guide them through the entire process, from the initial concept to the final details. They want someone who can offer personalized advice, handle the unexpected, and ensure their wedding day is everything they dreamed (and paid for) it to be!

For full-service wedding services, reach out to our BIG DEAL team.
​Crafting memorable experiences is our specialty!
For wedding and event tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.

As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! 
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do.
​As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too!

Contact BIG DEAL Company
​​*** Bringing Joy to the Job ***
Phone: 970-613-1455  or  303-886-3068
Email Us
Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify,
create derivative works, or in any other way exploit any part of our materials without the prior written permission
from My Big Day LLC