​7 Ways to Leverage Cause Marketing For Your Business
In today’s socially conscious marketplace, brand values matter more than ever to your customers and clients. Cause marketing, which ties your brand to a social or environmental cause, not only enhances your corporate image but also promotes customer loyalty and engagement. At BIG DEAL Company, we believe in the power of purpose-driven events and marketing strategies.
 
Here are 7 tips to effectively leverage cause marketing for your business:
 
Choose a Cause That Resonates with Your Brand
 
The first step in successful cause marketing is to choose a cause that aligns with your brand’s mission and values. Ideally, your customers should see a natural connection between your business and the cause you’re supporting. For example, if you’re in the fitness industry, partnering with a health-related nonprofit would be a strong fit, while a mortgage lender might partner with a housing charity.

Partner with Nonprofits
 
Forming a true partnership with a nonprofit (or a few) provides credibility and mutual increased marketing reach, allowing you to tap into the nonprofit’s existing audience while they tap into yours. Nurturing a deeper connection with just a few organizations gives you the opportunity to learn about how you can make the biggest difference for them, and this involvement can also be featured in your marketing to promote your business.
 
Incorporate Your Cause into Events
 
Events offer a powerful platform to highlight your cause marketing efforts. Whether it’s through charity fundraisers, awareness campaigns, or volunteer-driven activities, make the cause a central theme of your event. This not only raises awareness but also engages attendees in a meaningful way, bringing you opportunities for more business.
 
Engage Your Employees
 
Encourage employee participation in your cause marketing initiatives. This could be through volunteer programs, donation matching, or company-sponsored charity events. We’ve seen clients partner with a nonprofit to have their employees volunteer for a full day during work hours, while being paid their usual work salary by the company. Employee engagement strengthens your company culture, demonstrates your commitment to the cause, and provides word-of-mouth marketing.
***HOT TIP: You can download the BizWest GIVING GUIDE to research contact information for non-profits you are interested in supporting.
 

Offer Donation Matching
 
Incentivize your customers to donate by offering to match their contributions. For example, you could match every dollar donated by your customers up to a certain amount. This not only encourages more donations but also shows that your business is committed to making a significant community impact, not just improving your bottom line. (Example: United Way's Workplace Giving)
 
Use Social Media
 
Social media is a powerful tool for spreading the word about your cause marketing efforts. Share stories, updates, and results across platforms like Instagram, Facebook, and LinkedIn. Tag nonprofits you support to promote their cause and boost engagement for your content. Cross-post the latest news from your nonprofit partners’ page – many will return the favor.
 
Measure and Share Your Success
 
Finally, it’s crucial to measure the success of your cause marketing campaigns and share the results with your audience. Whether it’s the amount of money raised, the number of lives impacted, or the growth in customer engagement, transparency builds trust and encourages continued support. Feature these numbers on your social media, your company website, at company events (both internal and public-facing) and anywhere else you advertise.

***HOT TIP: United Way of Larimer County has a 211 tip service that lists out all non-profits by services they offer: 211 TIPS
 
Cause marketing is more than just a trend; it’s a powerful strategy that can elevate your brand while making a meaningful difference in the world. At BIG DEAL Company, we’re here to help you craft events and marketing strategies that drive both social impact and business success.
 
If you need help planning your next cause-driven event or campaign, contact us to learn how we can support your vision.
 
For more business marketing tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.

Are you considering organizing a corporate retreat but feeling overwhelmed by all the details and logistics? Big Deal Company is here to help! We are your ultimate partner in simplifying the planning process while also maximizing your savings! Follow along to see how Big Deal does it and learn how hiring a corporate retreat planner like Big Deal can save you stress, time, and money:

1. Efficient Planning Process: Big Deal kicks everything off by holding an internal planning call with you and your retreat team. The goal of this call is to dive deep into retreat goals and preferences. Our streamlined approach allows your team to focus on core business activities while we handle the details.
2. Customized Wishlist Development: Our mission is to make this a successful and memorable event for you and your organization. By developing a comprehensive list of “musts” and “nice-to-haves”, we ensure that your retreat aligns with your company’s goals, vision, and objectives. 

3.  Thorough Venue Research: Big Deal takes the time to meticulously research the cities, locations, and amenities that meet your meeting’s criteria. Our process eliminates the need for you or your team to spend valuable business time scouring through the often overwhelming and endless options.

4. Simplified Proposal Management: We take the reins by sending out Request for Proposals (RFPs) to potential properties (that our venue research narrowed down). We set clear deadlines and guidelines for potential venues. We field all of the inquiries and manage all of the proposals so you don’t have to - that’s a savings of precious time!

5. Comprehensive Comparison Tools: With a detailed spreadsheet of RFP submissions at your fingertips, you and your team can easily compare options. Our approach ensures that no detail is overlooked, providing you with everything you need to make an informed decision.

6. Expert Negotiation Skills: This is our time to shine! Negotiating contract terms and securing the best possible deals is what we do best! Our experience and industry insights allow us to navigate negotiations on your behalf with ease. This is where you truly receive the biggest bang for your buck and where you will find the largest return on your Big Deal investment.

7. Efficient Travel Arrangements: From booking accommodations to coordinating all of your company’s travel logistics - we handle it all! Our efficient approach provides smooth sailing from start to finish. While we work on the details, you can focus on what truly matters - making the most of your retreat experience!

8. Curated Local Experiences: Big Deal goes the extra mile. We take the time to really get to know you and understand your vision. We use this information to craft a list of local restaurants and experiences that fit you and your team. Whether it’s exploring the culinary and nightlife scenes or embarking on exciting adventure and team-building activities, Big Deal will provide you with options that include unforgettable experiences that go beyond the boardroom.

When you entrust your corporate retreat planning to Big Deal Company, you not only save precious time and money, but you ensure an overall positive experience for your entire team. We pay attention to the details and provide expertise and the right amount of support, giving you peace of mind and confidence that your retreat will be a resounding success. 

​So - what are you waiting for? Partner with Big Deal Company and take the stress out of planning your next retreat. See some of our past corporate retreat events here.

​It’s so easy to get caught up in your same old routine when it comes to your marketing strategy.  BIG DEAL Company is always keeping an eye out for whatever the next big thing is.  Shake it up with this list of 2024’s list of projected hot marketing trends.

Two words…video content! - Video continues to dominate online content. Consider including video content in your marketing strategy, such as product demos, tutorials, testimonials, and behind-the-scenes.
 
Embrace the future – Let’s face it, artificial intelligence (AI) is our future and honestly, learning to use it can save you time and frustration.  Use AI to enhance customer interactions, automate routine tasks, provide instant customer support, and gather valuable data for marketing insights.
 
Interact with your audience – Capture the attention of your customers and clients with interactive content like polls, quizzes, and surveys.  Not only is it fun for them, but it also provides you with valuable data.
 
Go green - Consumers are increasingly concerned about environmental and social issues. Highlight your company's commitment to sustainability and social responsibility.
 
Give ‘em what they want - Tailor your marketing messages to individual preferences and behaviors. Leverage your data analytics and automations (like Google Analytics) to create personalized experiences that speak to their preferences.
 
Good old customer experience - Customer experience remains a key differentiator. Prioritize seamless, user-friendly experiences across all touchpoints (check out our Website Health Check Blog for a few tips) to enhance customer satisfaction and loyalty.

Up your local SEO and micro-moments game - Optimize your online presence for local searches, as consumers increasingly rely on their mobile devices for quick, location-based information during micro-moments.
 
User-Generated Content – Not all businesses need or can get user-generated content, but if it fits your model, it can be a highly impactful way to tell your story.  User-generated content can build trust and authenticity while expanding your reach.
 
As you dive into the new year, consider diving into new ways to grow your marketing plan.  Be prepared to adapt strategies to your specific industry, target audience, and business goals. Regularly assess the performance of your marketing efforts and be prepared to make changes based on evolving trends and consumer trends.  BIG DEAL Company is here to help you through the jungle of marketing and we’re just a click away.