7 Ways to Leverage Cause Marketing For Your Business In today’s socially conscious marketplace, brand values matter more than ever to your customers and clients. Cause marketing, which ties your brand to a social or environmental cause, not only enhances your corporate image but also promotes customer loyalty and engagement. At BIG DEAL Company, we believe in the power of purpose-driven events and marketing strategies. Here are 7 tips to effectively leverage cause marketing for your business: Choose a Cause That Resonates with Your Brand The first step in successful cause marketing is to choose a cause that aligns with your brand’s mission and values. Ideally, your customers should see a natural connection between your business and the cause you’re supporting. For example, if you’re in the fitness industry, partnering with a health-related nonprofit would be a strong fit, while a mortgage lender might partner with a housing charity. Partner with Nonprofits Forming a true partnership with a nonprofit (or a few) provides credibility and mutual increased marketing reach, allowing you to tap into the nonprofit’s existing audience while they tap into yours. Nurturing a deeper connection with just a few organizations gives you the opportunity to learn about how you can make the biggest difference for them, and this involvement can also be featured in your marketing to promote your business. Incorporate Your Cause into Events Events offer a powerful platform to highlight your cause marketing efforts. Whether it’s through charity fundraisers, awareness campaigns, or volunteer-driven activities, make the cause a central theme of your event. This not only raises awareness but also engages attendees in a meaningful way, bringing you opportunities for more business. Engage Your Employees Encourage employee participation in your cause marketing initiatives. This could be through volunteer programs, donation matching, or company-sponsored charity events. We’ve seen clients partner with a nonprofit to have their employees volunteer for a full day during work hours, while being paid their usual work salary by the company. Employee engagement strengthens your company culture, demonstrates your commitment to the cause, and provides word-of-mouth marketing. ***HOT TIP: You can download the BizWest GIVING GUIDE to research contact information for non-profits you are interested in supporting. Offer Donation Matching Incentivize your customers to donate by offering to match their contributions. For example, you could match every dollar donated by your customers up to a certain amount. This not only encourages more donations but also shows that your business is committed to making a significant community impact, not just improving your bottom line. (Example: United Way's Workplace Giving) Use Social Media Social media is a powerful tool for spreading the word about your cause marketing efforts. Share stories, updates, and results across platforms like Instagram, Facebook, and LinkedIn. Tag nonprofits you support to promote their cause and boost engagement for your content. Cross-post the latest news from your nonprofit partners’ page – many will return the favor. Measure and Share Your Success Finally, it’s crucial to measure the success of your cause marketing campaigns and share the results with your audience. Whether it’s the amount of money raised, the number of lives impacted, or the growth in customer engagement, transparency builds trust and encourages continued support. Feature these numbers on your social media, your company website, at company events (both internal and public-facing) and anywhere else you advertise. ***HOT TIP: United Way of Larimer County has a 211 tip service that lists out all non-profits by services they offer: 211 TIPS Cause marketing is more than just a trend; it’s a powerful strategy that can elevate your brand while making a meaningful difference in the world. At BIG DEAL Company, we’re here to help you craft events and marketing strategies that drive both social impact and business success. If you need help planning your next cause-driven event or campaign, contact us to learn how we can support your vision. For more business marketing tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC
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Your brand is your first impression, you want it to be the best. Think of your brand as the outfit your business wears to interact with the world.
Here are 5 Key questions to consider when thinking about a possible brand makeover. The art of storytelling has emerged as a powerful tool for small businesses to effectively market their products or services. Storytelling in marketing simply means using a story, or narrative, to communicate your message to your audience. Read on to find out how brand storytelling can enhance your small business marketing. Creating Emotional Connections Storytelling is a means of connecting with your audience as you exchange information with them. It makes business communications relatable and memorable. When done well, it creates an emotional connection to your brand. Emotions play a vital role in decision-making, and storytelling is a powerful tool to evoke emotions in your audience. Through compelling narratives, small businesses can evoke a range of emotions, such as joy, empathy, or inspiration. When customers emotionally connect with a brand, they are more likely to remember it and choose it over competitors. Sharing stories about how the business positively impacted a customer's life or helped them overcome a challenge creates a strong emotional bond. Testimonials and case studies are excellent examples of storytelling that showcase real-life experiences and the emotional connection a customer has with a product or service. Encouraging Engagement Engagement is crucial for the success of any marketing strategy, and storytelling helps in fostering a sense of community among customers. By sharing stories and encouraging customers to share their own experiences, small businesses can create a network of engaged customers who actively support and promote the brand. Utilizing social media platforms to share stories and encourage discussions allows businesses to connect with their audience in a more interactive and engaging way. Humanizing Your Brand One of the fundamental ways storytelling enhances small business marketing is by humanizing the brand. Sharing stories about the people behind the business, their struggles, triumphs, and motivations – when appropriate – helps to create a genuine and personal connection with the audience. It transforms a faceless entity into a relatable and empathetic one, ultimately fostering trust and loyalty. For example, sharing a story about the founder's passion for the business and how it all began can resonate with customers who appreciate the dedication and hard work that went into building the brand. Building Trust Genuine authenticity and trust play crucial roles in the realm of marketing. When customers have confidence in your brand, they're inclined to engage with your business, advocate for your offerings, and foster enduring brand loyalty over time. Establishing trust with your target audience hinges on delivering an authentic message. Your brand narrative should remain faithful to your true identity, avoiding fabrication or exaggeration. Transparency and authenticity signal your brand's commitment to honesty and openness in its operations, cultivating customer confidence and reinforcing their connection with your brand. Yielding Better ROI Storytelling harnesses the profound influence of human emotions, rendering your brand more relatable and dependable. We tend to choose brands we are familiar with, fond of, and trust. Consequently, brand storytelling yields a superior return on investment. Customers relish the opportunity to see themselves as heroes or trendsetters, significantly increasing their likelihood of choosing your brand over those that unabashedly self-promote. By humanizing the brand, creating emotional connections, establishing a unique identity, educating the audience, and fostering engagement, storytelling can significantly enhance small business marketing. In today's competitive business landscape, storytelling has emerged as a vital tool for small businesses to connect with their audience on a deeper level. BIG DEAL Company’s experienced small business marketing team is ready to tell YOUR brand’s story. For more business marketing tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC |
About BIG DEALMaking Business Personal. We pride ourselves on giving you something to look forward to. We are a connected collective of creatives - owned and operated by outstanding women. Archives
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