​Building strong client relationships doesn't have to feel like a corporate handshake marathon. The best connections happen when people are engaged, having fun, and feeling genuinely appreciated. VIP experiences, hands-on workshops, or themed parties, the key is creating moments that build trust and lasting partnerships—without the boring small talk.

​1. Exclusive Client Appreciation Dinner
Nothing says "we appreciate you" like an unforgettable meal. Host a private dinner at a top-notch restaurant, a chef's table experience, or even a rooftop soirée with a killer view. Whether it's a wine pairing, a tasting menu, or a laid-back family-style feast, the goal is to make clients feel special in a relaxed, intimate setting.
 
2. Interactive Workshops
Why tell clients about what you do when you can show them? Hands-on workshops are a great way to share knowledge while keeping things fun and engaging. Whether it's a live demo, a skill-building session, or an insider look at your process, adding interactive elements like Q&As or group activities makes it more memorable.
 
3. Networking Mixers
Ditch the stiff business gatherings and make networking actually enjoyable. Host a mixer in a fabulous setting like an art gallery, brewery, or rooftop lounge. Add icebreakers or fun activities to keep the energy up. Think live music, themed cocktails, or even a game night twist to help spark meaningful connections.
 
4. Community Service Events
Doing good together is a great way to build stronger relationships. Get clients involved in a cause that matters—volunteer at a local nonprofit, organize a charity run, or even host an eco-friendly initiative like a tree-planting event. It's a win-win: you strengthen bonds while making a positive impact.
 
5. Virtual Webinars
When in-person isn't an option, virtual events are the next best thing. Host an engaging webinar on a hot industry topic, invite a guest speaker, or run an interactive Q&A session. Keep it lively with polls, live chat, and real-time discussions. Bonus: record it so clients can refer back anytime.
 
 
6. VIP Experiences
Give your clients an experience they won't forget. Think behind-the-scenes access, sneak peeks at upcoming products, or something extra special like a VIP box at a concert or sporting event. Whether it's an exclusive preview or a once-in-a-lifetime outing, the goal is to make them feel like true insiders.
 
7. Roundtable Discussions
Sometimes, the best ideas come from an open, honest conversation. Host a roundtable discussion with a select group of clients to chat about industry trends, challenges, and opportunities. Keep it informal, encourage participation, and let everyone share insights—it's a great way to build trust and show clients you value their expertise.
 
8. Customer Appreciation Days
A full day dedicated to celebrating your clients? Yes, please. Host an in-person or online event with special discounts, giveaways, or exclusive perks. Add fun elements like a pop-up party, live music, or surprise treats to make them feel genuinely appreciated.
 
9. Annual Conferences
A yearly event that brings clients together to learn, network, and get inspired? Sounds like a must. Offer compelling speakers, engaging breakout sessions, and interactive panels. Don't forget the fun stuff—think cocktail hours, entertainment, or even a surprise guest appearance to keep things lively.
 
10. Themed Parties
Because business events don't have to be boring. Throw a themed party that allows clients to unwind and have fun. Whether it's a Gatsby-style soiree, a tropical luau, or a winter wonderland bash, adding themed décor, food, and entertainment makes for a memorable night they won't stop talking about.
 
At BIG DEAL Company, we know that a great event isn't just about logistics—it's about creating an experience your clients will rave about. From concept to execution, our full-service marketing and event planning team can take your client appreciation event from good to unforgettable. Whether you're looking to host an intimate dinner, a high-energy mixer, or a full-scale conference, we'll handle the details so you can focus on building those all-important relationships. Let's make your next event a BIG DEAL!
 

Choosing the right vendors is crucial for any event, and it’s even more important when you’re choosing vendors to partner with your venue. Here are our BIG DEAL Company team’s essential tips for venues looking to contract with vendors that will help ensure seamless and successful events.
 
Short on time? Download our short-and-sweet “cheat sheet.” 

​Before reaching out to any vendors, take time to consider your needs and expectations. Brainstorm services that would be helpful to your clients and that would enhance your venue offerings. Have a clear vision before initiating conversations with vendors.
 
Research potential vendors in your area. Read reviews and check portfolios before reaching out – this background knowledge also prepares you in the event a vendor initiates a partnership conversation with you.

​Check References
 Contact past clients of the vendors you're considering. Ask about their experiences, the vendor's reliability, and how well they handled challenges. This will give you valuable insights into the vendor's professionalism and ability to deliver under various circumstances. Online reviews are a good starting point.
 
Verify Licenses and Permits
 Ensure that all selected vendors have the necessary licenses and insurance coverage. This is especially important for vendors providing services such as catering, audio-visual support, and transportation. It protects both parties in case of any unforeseen incidents. Double-check that licenses and permits meet not only industry, but local, standards.
 
Review Portfolios and Samples
 Examine potential vendor portfolios to assess the quality and style. Make sure their work aligns with your vision and the standards of your venue/clients. You might even attend vendor showcases and trade shows or request a private demo for services like entertainment.
 
Communication and Responsiveness
 Establish open and clear communication from the beginning. Evaluate how promptly vendors respond to your inquiries. Effective communication is crucial for successful collaboration and helps prevent misunderstandings. Establishing strong relationships with reliable vendors can be mutually beneficial.
 
Contractual Agreements/Negotiation
 Review contracts meticulously. Ensure all terms, conditions, and services are clearly outlined. Pay attention to payment schedules, payment methods, cancellation policies, and any other additional costs. A well-written contract protects both parties and minimizes the risk of misunderstandings.
 
While negotiating terms and prices is common, be fair and realistic in negotiations – the ultimate goal is a partnership that benefits the venue and vendor.
 
Main Point of Contact
 Clearly define who your main point of contact will be, their contact information, and emergency details should they not be able to follow through on their work. Choose a main point of contact with decision-making rights and who passes your evaluation of responsiveness.
 
Remember to regularly review and update your vendor recommendations to stay competitive and meet the evolving needs of your clients.
 
Download our Cheat Sheet for Venues Contracting Vendors and keep it handy as you navigate the partnership process.

​Looking for fresh recommendations and new relationships? Reach out to BIG DEAL Company. For more industry tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.

​It’s so easy to get caught up in your same old routine when it comes to your marketing strategy.  BIG DEAL Company is always keeping an eye out for whatever the next big thing is.  Shake it up with this list of 2024’s list of projected hot marketing trends.

Two words…video content! - Video continues to dominate online content. Consider including video content in your marketing strategy, such as product demos, tutorials, testimonials, and behind-the-scenes.
 
Embrace the future – Let’s face it, artificial intelligence (AI) is our future and honestly, learning to use it can save you time and frustration.  Use AI to enhance customer interactions, automate routine tasks, provide instant customer support, and gather valuable data for marketing insights.
 
Interact with your audience – Capture the attention of your customers and clients with interactive content like polls, quizzes, and surveys.  Not only is it fun for them, but it also provides you with valuable data.
 
Go green - Consumers are increasingly concerned about environmental and social issues. Highlight your company's commitment to sustainability and social responsibility.
 
Give ‘em what they want - Tailor your marketing messages to individual preferences and behaviors. Leverage your data analytics and automations (like Google Analytics) to create personalized experiences that speak to their preferences.
 
Good old customer experience - Customer experience remains a key differentiator. Prioritize seamless, user-friendly experiences across all touchpoints (check out our Website Health Check Blog for a few tips) to enhance customer satisfaction and loyalty.

Up your local SEO and micro-moments game - Optimize your online presence for local searches, as consumers increasingly rely on their mobile devices for quick, location-based information during micro-moments.
 
User-Generated Content – Not all businesses need or can get user-generated content, but if it fits your model, it can be a highly impactful way to tell your story.  User-generated content can build trust and authenticity while expanding your reach.
 
As you dive into the new year, consider diving into new ways to grow your marketing plan.  Be prepared to adapt strategies to your specific industry, target audience, and business goals. Regularly assess the performance of your marketing efforts and be prepared to make changes based on evolving trends and consumer trends.  BIG DEAL Company is here to help you through the jungle of marketing and we’re just a click away.