As 2025 winds down, we at Big Deal Company are taking a moment to look back on a year packed with excellent partnerships, creative events, and amazing community connections. We’ve learned a lot along the way, from marketing hacks to event design tips, and we’re ready to put all that know-how to work in 2026. Here is our top 10 list of lessons we’re bringing into the new year!

1. Partnership First Mindset
In 2025, Big Deal Company focused on building real partnerships, working alongside clients as strategic partners in communications, events, and nonprofit support—not just as vendors. In 2026, we plan to strengthen this approach with even more teamwork and shared goals.

2. Fractional Support Is Here to Stay
By offering fractional marketing and communications support, we help clients get expert strategy without needing to hire full-time staff. This flexible, effective approach will keep shaping how we serve organizations in 2026.

3. Event Strategy Equals Business Strategy
Our work on big events like NoCoFest showed us that thoughtful event design can shape company culture, boost community involvement, and strengthen brands. We’ll keep using this integrated approach to plan even better events next year.

4. Organic, Human‑First Marketing Works
We’ve learned that making social media feel genuine and relatable is more effective than posting polished ads. This lesson will guide our communications in 2026.
​
5. Community Matters
Our most popular content often highlights local resources, such as Northern Colorado venue guides, and demonstrates the importance of community connections to our business. We’ll continue to focus on regional support and community building in 2026.

6. Thoughtful Experiences Over Templates
Event trends are moving toward immersive, personalized, and community-driven experiences, and we’re on board with this shift. What we’ve learned about micro-experiences and VIP engagement will shape our event designs in 2026.

7. Sustainability & Purpose-Driven Events
Sustainability is now a must in event planning. Our takeaways about eco-friendly practices and values-based programming will guide our work next year.

8. Measurable Impact Over Vanity Metrics
We focus on reporting that connects analytics to real business results, not just likes or impressions. This focus on meaningful KPIs will help us build more innovative strategies in 2026.

9. Continued Learning & Professional Growth
In 2025, we made team development a priority through leadership groups and strategy training. Our commitment to staying ahead of marketing and nonprofit trends will continue to improve what we offer clients next year.
​
10. Smart Use of Tech & Personalization
From event technology to personalized attendee experiences, we see that AI, immersive tools, and customization are becoming essential in 2026. These tech-focused lessons will guide how we plan and market events.

2026 looks like a year full of opportunity, creativity, and growth. By building on these lessons and keeping our focus on partnerships, community, and real results, Big Deal Company is ready to help clients hit new goals and make every event, campaign, and interaction count. As the year unfolds, these insights will keep guiding our strategies to make sure every project makes a real impact.

Small businesses are the heartbeat of our communities. They’re the cozy coffee shops that remember your order, the boutiques that stock one-of-a-kind finds, and the service providers who go above and beyond because your business truly matters to them. At BIG DEAL Company, we proudly support and amplify the work of small businesses every day – and we’re here to let you in on a little secret:
Supporting a small business doesn’t have to cost a thing.
In a world where many marketing efforts come with a price tag, there are powerful, totally free ways you can help a local business grow. Here are some BIG ways to make a difference – for free!

1. Write a review
It’s quick, it’s easy, and it’s highly influential. According to a recent survey, 93% of customers read online reviews before making a purchase. Whether you use Google, Facebook, Yelp, or another industry-specific platform, your review helps potential customers feel confident about choosing that business. A thoughtful review boosts visibility and adds trust.
​
2. Make a referral
Word-of-mouth marketing still reigns supreme, and it’s absolutely free. Tell your friends, coworkers, and family members about the businesses you love. Recommend your favorite photographer when someone needs headshots, or suggest that fantastic taco truck for a corporate lunch. Every referral extends the business’s reach beyond its own audience, and that matters more than you know.
Bonus points: Tag them when someone asks for recommendations on social media.

3. Follow them on social media
Effortless and effective – follow their page or profile on social media. Businesses use social media to connect with their audiences, announce new products, share behind-the-scenes content, and celebrate wins. When you follow, like, comment, or share their posts, you’re helping them reach more people organically. Algorithms love engagement, which means your one click can lead to dozens of new views.

4. Share their content
If you love what a business posts, don’t just like it – share it. Sharing their content on your feed, stories, or groups exposes the business to an entirely new audience. Think of it as giving them free advertising with little effort to you.

5. Engage with their posts
Comments, likes, tags, and reactions tell platforms that a business’s content matters. The more engagement they get, the more people the algorithm will show it to. Your quick “LOVE this!” or heart emoji goes further than you may realize.

6. Post about them
Take a photo of a product you love, a meal you enjoyed, or a service you received and post it with a tag. That user-generated content not only provides credibility, it tells the world you believe in that business.

7. Attend their events
Whether it’s a ribbon-cutting, pop-up, workshop, or grand opening, showing up matters. A crowd helps build buzz, and your presence means the world to an owner who’s poured their heart into that moment.

8. Join their email list
Staying connected through newsletters helps them communicate directly with people who care. You might not buy today, but being on that list means you’re part of their community, and that alone has value. Plus, being on the list makes it easy for you to forward sales, promotions, and other info to your social circle.

Every single one of these actions (reviews, engagement, referrals, and kindness) creates marketing momentum for businesses. When small businesses grow, our communities grow with them. They hire locally, invest locally, and give back locally.
And the best part is, you can make this BIG impact without spending a dime.
If you’re a small business looking for more support than what a few reviews or referrals can generate, BIG DEAL Company is here to help you grow – without weighing you down. We’re a connected collective of creative experts with deep experience in marketing, event production, and community building; we treat every client as a priority and tailor our services to fit businesses of any size.

​The holidays in Northern Colorado are full of magic, from twinkling lights and cozy community events to steaming cups of cocoa and plenty of festive fun all month long. Whether you love exploring light displays, need to finish your shopping, or just want to enjoy peppermint treats, NoCo has something for you. We’ve put together the Top 33 Holiday To-Do’s across Northern Colorado so you can spend less time searching and more time enjoying the season. Put on your gloves, gather your friends and family, and let this list help you make the most of the holidays.

In any business, communication is key. Often we find that many businesses focus on communicating with clients, but can neglect the importance of internal communications with their team. Download our quick guide with easy tips on ways to improve your internal messaging.

What Makes a Corporate Retreat High-Impact?
A high-impact corporate retreat goes beyond a few team meetings in a pretty setting. It creates real connection, clarity, and progress for your team. According to Corporate Hospitality Services, successful retreats align with business goals while fostering trust, deeper connections, and morale. Key ingredients include:

• Clear purpose and outcomes
• Engaging activities that match team dynamics
• A comfortable, inspiring environment
• Seamless logistics for a stress-free corporate retreat planning experience

​Corporate Retreat Planning Guide:
Stress-Free Steps to Success
Planning a corporate retreat can feel overwhelming. This simple guide keeps it stress-free.
 
Define Your Goals and Objectives
Start by asking: What does success look like? Are you aiming to solve a business challenge, onboard new leaders, or simply reward your team? Clear goals should drive every decision.
 
Choose the Right Location
The right setting sets the tone. Colorado offers diverse options - mountain resorts, rustic lodges, and even creative spots like tiny house villages. (We’ll share some of our top picks below!)
 
Plan a Balanced Itinerary
Avoid burnout by mixing structured sessions with downtime and team-building events that Colorado groups love - hiking, rafting, brewery tours, and golfing. (See our sample itinerary below!)
 
Work with Trusted Vendors
Catering, AV, transportation, and facilitators - having a reliable vendor network is essential. Big Deal Company works with some of the best in Colorado.

Ideal Locations for Corporate Retreats in Colorado
Spotlight: WeeCasa Tiny House Resort
Located in Lyons, WeeCasa is a truly unique venue featuring a charming village of tiny houses right on the St. Vrain River. Perfect for intimate teams who want privacy with a quirky and memorable twist. The property offers:

• Private meeting spaces
• Outdoor areas for team-building
• Proximity to Rocky Mountain National Park

Other Noteworthy Venues

1. Devil’s Thumb Ranch - Tabernash, CO: Luxury rustic charm, spa, and mountain adventure
2. Vista Verde Ranch - Steamboat Springs, CO: All-inclusive, team activities, scenic
3. The Broadmoor - Colorado Springs, CO: Historic luxury, golf, and meeting facilities

Sample Corporate Retreat Itinerary Ideas
Here’s a sample corporate retreat itinerary idea for a 3-day event:
 
Day 1  Morning: Arrival & welcome brunch
Afternoon: Team strategy session
Evening: Dinner & fireside chat (WeeCasa has S’mores by the campfire!)
Day 2  Morning: Guided hike or yoga
Afternoon: Leadership workshop
Evening: Immersive Dining Experience
Day 3  Morning: Team building activities - knowledge share
Afternoon: Free time
Evening: Wrap Up & Awards Dinner
 
This balance encourages productivity, connection, and restoration - hallmarks of stress-reducing team retreats.
 
Must-Have Vendors to Make Your Retreat Seamless
Here are some trusted categories of vendors and items you shouldn’t overlook:

• Catering: Look for local providers and unique dining experiences
• AV & Production: Keep it professional for your working sessions
• Transportation: This is often one of the biggest hurdles for group travel.
• Facilitators: Bring in a wringer who has expertise related to your goal focus. Look locally and then cast a wider net.

Big Deal Company maintains close partnerships with Colorado’s most reliable vendors to ensure nothing falls through the cracks.
 
Colorado Retreat Planning Tips for Stress-Reducing Team Retreats
Even the best-planned retreats can become stressful without careful attention to these Colorado-specific retreat planning tips:

• Build in buffer time between sessions - Colorado has wonderful scenery to take in - make sure your team has time to get out and take in some fresh air!
• Choose a venue with on-site lodging to minimize transportation needs
• Offer multiple activity options to cater to diverse preferences. White Water Rafting is a quintessential Colorado experience, but it can be too extreme for everyone’s taste. Why not provide excursion experiences, for example:
  • Excursion A - White Water Rafting down the Eagle River or the Cache la Poudre
  • Excursion B - Jeep Tour through Rocky Mountain National Park
  • Excursion C - Brewery or Distillery Tour
• Hire an experienced planner (like Big Deal Company!)

These tips can help transform your retreat into a rejuvenating experience for everyone involved.

Why Partner with Big Deal Company for Your Next Retreat
At Big Deal Company, we specialize in stress-free corporate retreat planning with a personal touch. We have deep connections in Colorado and Wyoming, and an ability to execute nationally. We take care of the details so you can focus on your team.
 
We’ll craft your agenda, book the right location, and handle all of the on-site logistics, serving as your partner in creating a high-impact corporate retreat that will inspire, engage, and ultimately deliver results!
 
Ready to plan a high-impact, stress-free retreat?
Colorado offers everything you need to create an unforgettable retreat experience - and Big Deal Company is here to help. Reach out today to start planning your next team-building event in Colorado or beyond!
 
Contact us now and let’s make your retreat a Big Deal!

For nearly two decades, Big Deal Company has been turning ordinary events into extraordinary memories. From intimate weddings and backyard soirees to massive community festivals, our passion is creating experiences that spark JOY! As we celebrate 19 years of success in event planning and marketing, we’re pulling back the curtain to share some top tips, tricks, and lessons learned along the way.

• Always Start with the “Why"
  

Before diving into logistics, define the purpose. Is it to celebrate, promote, educate, or connect? Knowing your event’s “why” shapes every decision that follows.

• Build a Bulletproof Timeline

The best-laid plans rely on rock-solid timelines. From load-in to lights out, detail every step.
Pro tip: Pad your timeline with extra buffer time - you’ll thank us later!

• Clients Always Forget……Permits and Power

You’d be surprised how many overlook or forget about event permits, checking for electrical access, or even waste management. Make sure to add these details to your checklist early!

• Choose Vendors Who Align With Your Vibe

The right caterer, florist, photographer, or DJ can elevate your event. We’ve worked with A LOT of vendors - and we have those we highly recommend. We like vendors who match our energy, creativity, attention to detail, and reliability.

• Lean Into the Unexpected

Some of our most memorable moments happened because of a last-minute curveball. Rain plans, backup entertainment, and flexible attitudes are crucial!

• Market Early, Market Smart

Start promoting your event 6-8 weeks in advance. Use teasers, behind-the-scenes content, testimonials from past events, and countdowns on social media and in emails to build buzz.

• Email Isn’t Dead

Speaking of email…..Email campaigns with catchy subject lines and clean visuals still convert. Use segmentation to target the right audience at the right time.

• Tech Can Be Your Friend

From registration apps to digital signage to live streaming, technology elevates the experience for your guests.
Pro Tip: TEST EVERYTHING! Oh, and bring backups!

• It’s All In the Details

Signage, lighting, and restroom accessibility - these are the small details that guests remember. Anticipate needs ahead of time.
Big Deal Special Touch - We often provide Bathroom Baskets for client events that are filled with potential guest needs - Tide pens, Kleenex, lotion, hairspray, and even scented candles to keep the venue bathroom smelling sweet!

• Keep a Behind-the-Scenes Kit (a heavy-duty emergency kit)

Ours includes all the event essentials: duct tape, phone chargers, stain remover, zip ties, scissors, granola bars, and Advil. Trust us.
 

• Social Media is Part of the Experience

Encourage hashtags, create Instagrammable moments, and don’t forget that your phone has video capabilities!
Pro-Tip: Assign one person to lead an Instagram or Facebook live post from your event.
 

• Never Skip the Debrief

We review what worked and what didn’t after every event. These honest conversations are where the magic of improvement and perfection happens!
 

• Celebrate Your Team

We couldn’t do what we do without our amazing team of dreamers, doers, and detail-obsessors! We’re more than planners - we’re a family!

• Stay Local, Stay Connected

Working with local vendors and nonprofits isn’t just smart - it’s good for the soul. We’re proud to be deeply connected with our community.

• Be Budget-Conscious but Bold!

Creativity often beats a big budget. We’ve pulled off magic on shoestring budgets by thinking outside the box - and calling on all of our connections!

• Feedback is Fuel

Read your reviews, ask for post-event surveys, and actually LISTEN. Some of our best improvements came from constructive feedback.

• Always Have a Plan B… and C

Contingency plans are the unsung heroes of stress-free events. Weather, tech failure, traffic - you will always need a backup. Have a plan? Have happy guests and clients!

• Joy is Contagious

We believe that if we’re having fun, our guests will too. Our energy, smiles, and service set the tone for the entire event.

• Trust the Pros

When you hire Big Deal Company, you’re getting 19 years of business experience - but so much more! We have a combined 202 years of management experience, 200 Years of combined Event Planning Experience, and 149 years of combined marketing experience. We have hundreds of happy clients and a whole lot of passion! We’re not just planning events - we’re crafting joyful experiences!
 
As we celebrate 19 years in business, we’re grateful for every client, community partner, and team member who’s helped shape our journey. Here’s to many more years of bringing JOY, one event at a time.
 
Ready to plan your next big (or small) event? Let’s chat!

During times of economic uncertainty, our first instinct is to look for ways to cut costs to keep our businesses afloat. While this might seem like a logical step to conserve resources, reducing marketing efforts during a downturn can actually do more harm than good.
 
In reality, continuing to invest in marketing during tough times can provide businesses with a competitive advantage, build brand loyalty, and position them for long-term success – just ask Procter & Gamble, who notoriously doubled down on marketing efforts when the COVID-19 pandemic hit and saw revenues surge compared with their competitors.’
 
Here’s why investing in marketing during times of uncertainty is more important than ever:

​Maintain visibility while competitors disappear
When businesses cut back on marketing, they also reduce their visibility to potential customers. If your competitors scale back their marketing efforts but you remain active, your brand becomes more prominent. Procter & Gamble benefitted precisely because other Fortune 500 companies went dark when the pandemic caused massive market uncertainty.
Customers who continue to search for products and services will see your company first, helping you gain market share that might have otherwise gone to your competition.

Build brand trust and loyalty
During economic downturns, consumers are more selective about where they spend their money. Businesses that continue to communicate with their audience, provide value, and demonstrate stability will build trust.
When people see that your company is still present and engaging with customers despite economic hardships, they are more likely to view you as a reliable and trustworthy choice – worthy of spending their hard-earned dollars.

Take advantage of lower advertising costs
Marketing channels, including digital advertising, social media promotions, and traditional media, often see lower costs during economic downturns. With fewer companies competing for ad space, businesses that continue advertising can benefit from reduced costs per click, impression, or placement. This means you can achieve better reach and engagement while spending less than you would in a strong economy.

Position your business for recovery
Economic downturns don’t last forever. When the economy rebounds, businesses that maintained their marketing efforts will be in a much stronger position than those that went dark. An unnamed client recently saw calls from new customers decline by 82% within 5 months of cutting marketing services due to uncertainty.

Keeping your brand at the forefront of consumers’ minds ensures that when they are ready to spend again, they will think of you first.

Strengthen customer relationships
Marketing isn’t just about selling – it’s about building relationships. During uncertain times, customers appreciate brands that provide valuable information, offer solutions, and show empathy. Content marketing, email campaigns, and social media engagement allow businesses to stay connected with their audience in a meaningful way, fostering long-term loyalty.
​

Adapt and innovate for changing consumer needs
Economic shifts often bring changes in consumer behavior. Companies that continue investing in marketing can track trends, gather data, and adjust their strategies accordingly. Whether it’s shifting to more digital channels, offering promotions, or refining messaging, staying active allows businesses to adapt to customer needs in real time.
 
During recessions, successful marketing can lead to increased market share, as seen with Starbucks, McDonald's, and Hyundai, who adapted their strategies to capitalize on consumer behavior shifts and maintain or grow their market position. 
Here's a breakdown of how these brands, successfully navigated recessions through smart marketing:

1. Starbucks:

• Context:

During the 2008 financial crisis, Starbucks faced a 28% drop in profits, but they pivoted to focus on building personalized customer relationships and embracing newer technologies like mobile apps. 

• Strategy:

They continued to open new locations, especially abroad (like in China), at a rapid pace, demonstrating a commitment to growth even during tough times. 

• Outcome:

Starbucks became the largest coffee retailer with a 40% market share by 2019. 

2. McDonald's:

• Context:

During the 2008 recession, McDonald's not only managed to stay afloat but also grabbed significant market share from competitors like Burger King and Yum Brands. 

• Strategy:

They implemented a value-focused menu (like the Dollar Menu) and a shrewd marketing strategy that involved taking advantage of cheaper TV ad rates. 

• Outcome:

McDonald's grew in 2008, with sales exceeding both 2006 and 2007, before the financial impact was felt worldwide. 

3. Hyundai:

• Context:

In 2009, the auto industry was struggling, and Hyundai USA strengthened its marketing efforts.

• Strategy:

They invested in Super Bowl and Academy Awards commercial slots and a customer-focused ad campaign.

• Outcome:

Hyundai's market share increased from 3.1% to 4.3%, while competitors experienced a 22% sales drop, and Hyundai increased vehicle sales by 5%. 

While cutting marketing costs may seem like a quick fix to protect your bottom line, it can have long-term consequences. Investing in marketing during economic uncertainty not only helps sustain your business in the present but also prepares you for future growth. The businesses that remain visible, build trust, and adapt to changing circumstances are the ones that emerge stronger when the economy bounces back.

At BIG DEAL Company, we specialize in creating impactful marketing strategies that help businesses thrive – even in challenging times. If you’re looking to maintain momentum and stay ahead of the competition, contact us today to learn how we can support your brand’s growth.

Social media isn’t one-size-fits-all. Selecting the right platform starts with knowing your audience, defining your goals, and understanding what each channel offers.
BIG DEAL Company has compiled a guide that can help you navigate social media platform basics.

Download the free guide below.

Real Talk on AI in Event Planning
As an event planning and marketing business committed to staying at the forefront of industry trends, Big Deal Company has spent a lot of time analyzing the use of AI in all of our work. New tools? New trends? We are all about it! But sometimes, it is helpful to hit the pause button, particularly when it comes to AI.
 
Don’t get us wrong - AI has some amazing uses. It can streamline a schedule, crunch data like a champ, and it is a helpful tool in brainstorming creative ideas and jumping off points. But when it comes to planning real-life events with real-life logistics (and budgets!).... Let’s just say there are some major reality checks happening.
​
When AI Inspo Gets Out of Hand
Let’s start with what’s driving planners and creatives a little nuts these days. Clients are coming in with AI-generated “inspo” pics that oftentimes look like they were ripped straight from a sci-fi fantasy - literally impossible to pull off.
 
We’re talking about extravagant chandeliers hanging from glass ceilings, flower walls defying gravity, hair that could only exist in a wind-free world. Wedding planners, stylists, and even plastic surgeons are all saying the same thing: AI is warping expectations, and it’s putting professionals in a tough spot.
 
One wedding consultant told The Washington Post she lost a five-figure gig just for saying, “Hey, maybe the Met Gala look isn’t in your $10K budget.” Ouch.

​AI Can Be Smart - But It’s Not Creative Like a Human
AI is a powerful tool for streamlining schedules and analyzing data - but it doesn’t get the vibe or vision of an event the way humans do. An AI tool might say, “Great, let’s do a Gatsby-themed party,” without realizing that you’ve already had three Gatsby parties in your circle this year - and everyone’s over it.
 
Events aren’t just schedules and color palettes - they’re emotions, energy, and connection. And you need humans to truly get that. AI-generated ideas often result in uninspiring and generic event themes, missing the emotional resonance that human planners provide.
 
Misinformation is a Real Risk
Another AI issue? AI sometimes just makes stuff up. These are often called “hallucinations,” and they’re a big deal in event planning. Imagine putting the wrong location on invites or promising a feature that doesn’t even exist - just because AI spit it out. One wrong detail and you’re dealing with big chaos on the big day.
 
For example, we ran event information for one of our clients through a design app’s AI feature to create an event poster, and this is what it spit out:

The AI-description it provided for the poster read: “A vibrant poster announcing a book release party for 'Brewed at Altitude' hosted by Mulberry Max on May 3rd. The design features a stylized illustration of a mountain range with a steaming mug of beer superimposed, set against a backdrop of sunset hues. The text ‘Brewed at Altitude Book Release Party’ is prominently displayed in a bold, elegant serif font, with supporting text detailing the event: a lecture by Colorado historians and authors and local brewery tastings. The overall style is clean, modern, and visually appealing, incorporating elements of vintage poster design.”
 
A steaming mug of beer? Misspelling? Yikes! However, on a serious note, AI missed the boat on date, time, and location. Some of that is in the design, but it is not very clear and certainly not on brand.
 
Let’s Talk About Data Privacy (Because It’s a Big Deal at Big Events)
Like we’ve already said - AI can help support large projects, whipping up personalized itineraries, automating customer service, and even generating slick marketing designs with a few pitfalls (reread that last section). However, we can’t ignore the elephant in the ballroom: data privacy.
 
When you’re planning large-scale conferences or corporate events, you’re collecting a lot of attendee data - everything from dietary restrictions to session behavior to professional affiliations. That’s a goldmine of information - and a massive responsibility to safeguard.
 
Real talk: The moment you feed that data into an AI tool, you’ve got to ask some serious questions. Who else can access it? Where is it stored? How is it used? And are you absolutely sure it’s secure?
 
Real tip: Don’t input sensitive information into just any AI app - especially not public ones. And when using tools like ChatGPT for creative stuff, keep your prompts super generic. That marketing headline? Go ahead. Internal attendee data or budget details? Steer clear.
 
If you’re managing a big event, think of AI as a helpful assistant. Great at sorting information and handling tasks - but not someone you hand the keys to the vault. Protect your attendees. Protect your organization. And be smart about how you use the technology.
 
It’s Not Cheap Either
AI is not always the budget-friendly solution it’s hyped up to be. There are a lot of free or low-cost AI tools floating around, but when you’re looking at scalable, secure, and truly effective AI for event planning - especially for corporate meetings and conferences - you’re entering serious investment territory.
 
For example, custom AI-powered event apps. Between development, software licenses, integrations, testing, and ongoing maintenance, you could easily be looking at a $25,000 - $50,000 price tag. That’s before you even account for team training, cybersecurity compliance, or system upgrades. Ouch!
 
The big takeaway? AI can definitely be powerful, but it’s not plug-and-play on a shoestring budget. You need a solid strategy and wallet to make it work without compromising on security, creativity, or control.

Take it from our 3-handed AI generated team member below.

​The Bottom Line: Keep It Real
At Big Deal Company, we love innovation. But we also love reality. While AI can be super helpful behind the scenes, it’s not ready to take over event planning yet. Your dream day, launch party, or corporate bash deserves ideas that are doable, creative, and crafted by professionals who get it.
 
So - bring the AI inspo if you want - we’ll help you filter it through what is actually possible. Because when it comes to planning an unforgettable event, the human touch still wins every time.
 
Want to see some fantastic human-created events in action? Visit our website and see how Big Deal Company can make your event dreams come true. You can stay on top of all of the latest event trends and local event calendars by signing up for our monthly newsletter. You can also find us on Facebook, Instagram, LinkedIn, and YouTube.