Real Talk on AI in Event Planning
As an event planning and marketing business committed to staying at the forefront of industry trends, Big Deal Company has spent a lot of time analyzing the use of AI in all of our work. New tools? New trends? We are all about it! But sometimes, it is helpful to hit the pause button, particularly when it comes to AI.
 
Don’t get us wrong - AI has some amazing uses. It can streamline a schedule, crunch data like a champ, and it is a helpful tool in brainstorming creative ideas and jumping off points. But when it comes to planning real-life events with real-life logistics (and budgets!).... Let’s just say there are some major reality checks happening.
​
When AI Inspo Gets Out of Hand
Let’s start with what’s driving planners and creatives a little nuts these days. Clients are coming in with AI-generated “inspo” pics that oftentimes look like they were ripped straight from a sci-fi fantasy - literally impossible to pull off.
 
We’re talking about extravagant chandeliers hanging from glass ceilings, flower walls defying gravity, hair that could only exist in a wind-free world. Wedding planners, stylists, and even plastic surgeons are all saying the same thing: AI is warping expectations, and it’s putting professionals in a tough spot.
 
One wedding consultant told The Washington Post she lost a five-figure gig just for saying, “Hey, maybe the Met Gala look isn’t in your $10K budget.” Ouch.

​AI Can Be Smart - But It’s Not Creative Like a Human
AI is a powerful tool for streamlining schedules and analyzing data - but it doesn’t get the vibe or vision of an event the way humans do. An AI tool might say, “Great, let’s do a Gatsby-themed party,” without realizing that you’ve already had three Gatsby parties in your circle this year - and everyone’s over it.
 
Events aren’t just schedules and color palettes - they’re emotions, energy, and connection. And you need humans to truly get that. AI-generated ideas often result in uninspiring and generic event themes, missing the emotional resonance that human planners provide.
 
Misinformation is a Real Risk
Another AI issue? AI sometimes just makes stuff up. These are often called “hallucinations,” and they’re a big deal in event planning. Imagine putting the wrong location on invites or promising a feature that doesn’t even exist - just because AI spit it out. One wrong detail and you’re dealing with big chaos on the big day.
 
For example, we ran event information for one of our clients through a design app’s AI feature to create an event poster, and this is what it spit out:

The AI-description it provided for the poster read: “A vibrant poster announcing a book release party for 'Brewed at Altitude' hosted by Mulberry Max on May 3rd. The design features a stylized illustration of a mountain range with a steaming mug of beer superimposed, set against a backdrop of sunset hues. The text ‘Brewed at Altitude Book Release Party’ is prominently displayed in a bold, elegant serif font, with supporting text detailing the event: a lecture by Colorado historians and authors and local brewery tastings. The overall style is clean, modern, and visually appealing, incorporating elements of vintage poster design.”
 
A steaming mug of beer? Misspelling? Yikes! However, on a serious note, AI missed the boat on date, time, and location. Some of that is in the design, but it is not very clear and certainly not on brand.
 
Let’s Talk About Data Privacy (Because It’s a Big Deal at Big Events)
Like we’ve already said - AI can help support large projects, whipping up personalized itineraries, automating customer service, and even generating slick marketing designs with a few pitfalls (reread that last section). However, we can’t ignore the elephant in the ballroom: data privacy.
 
When you’re planning large-scale conferences or corporate events, you’re collecting a lot of attendee data - everything from dietary restrictions to session behavior to professional affiliations. That’s a goldmine of information - and a massive responsibility to safeguard.
 
Real talk: The moment you feed that data into an AI tool, you’ve got to ask some serious questions. Who else can access it? Where is it stored? How is it used? And are you absolutely sure it’s secure?
 
Real tip: Don’t input sensitive information into just any AI app - especially not public ones. And when using tools like ChatGPT for creative stuff, keep your prompts super generic. That marketing headline? Go ahead. Internal attendee data or budget details? Steer clear.
 
If you’re managing a big event, think of AI as a helpful assistant. Great at sorting information and handling tasks - but not someone you hand the keys to the vault. Protect your attendees. Protect your organization. And be smart about how you use the technology.
 
It’s Not Cheap Either
AI is not always the budget-friendly solution it’s hyped up to be. There are a lot of free or low-cost AI tools floating around, but when you’re looking at scalable, secure, and truly effective AI for event planning - especially for corporate meetings and conferences - you’re entering serious investment territory.
 
For example, custom AI-powered event apps. Between development, software licenses, integrations, testing, and ongoing maintenance, you could easily be looking at a $25,000 - $50,000 price tag. That’s before you even account for team training, cybersecurity compliance, or system upgrades. Ouch!
 
The big takeaway? AI can definitely be powerful, but it’s not plug-and-play on a shoestring budget. You need a solid strategy and wallet to make it work without compromising on security, creativity, or control.

Take it from our 3-handed AI generated team member below.

​The Bottom Line: Keep It Real
At Big Deal Company, we love innovation. But we also love reality. While AI can be super helpful behind the scenes, it’s not ready to take over event planning yet. Your dream day, launch party, or corporate bash deserves ideas that are doable, creative, and crafted by professionals who get it.
 
So - bring the AI inspo if you want - we’ll help you filter it through what is actually possible. Because when it comes to planning an unforgettable event, the human touch still wins every time.
 
Want to see some fantastic human-created events in action? Visit our website and see how Big Deal Company can make your event dreams come true. You can stay on top of all of the latest event trends and local event calendars by signing up for our monthly newsletter. You can also find us on Facebook, Instagram, LinkedIn, and YouTube.

17th Annual Easter Keg Hunt (2025)
Special thanks Dick Knapp Photography!
1st Place: Yellow Team
2nd Place: Pastel Purple Team
​3rd Place: White Team

Thank you to our participating 2025 businesses:  Avogadros, Brothers Bar, The Hot Sauce Realm, Burn Candle Bar, The Emporium, Paul Wood Florist,VellaTerra, Trailhead Tavern, Hydrate IV Bar, Salt Road Brewing, Sugar Salt Sand,
​The Corner Slice, Pour Brothers

​Fort Collins, CO  April 12, 2025

Thank you to our friends at KDVR for celebrating the JOY the Easter Keg Hunt brings to adults, our community and small businesses in Colorado!
*supporting Animal Friends Alliance

During times of economic uncertainty, our first instinct is to look for ways to cut costs to keep our businesses afloat. While this might seem like a logical step to conserve resources, reducing marketing efforts during a downturn can actually do more harm than good.
 
In reality, continuing to invest in marketing during tough times can provide businesses with a competitive advantage, build brand loyalty, and position them for long-term success – just ask Procter & Gamble, who notoriously doubled down on marketing efforts when the COVID-19 pandemic hit and saw revenues surge compared with their competitors.’
 
Here’s why investing in marketing during times of uncertainty is more important than ever:

​Maintain visibility while competitors disappear
When businesses cut back on marketing, they also reduce their visibility to potential customers. If your competitors scale back their marketing efforts but you remain active, your brand becomes more prominent. Procter & Gamble benefitted precisely because other Fortune 500 companies went dark when the pandemic caused massive market uncertainty.
Customers who continue to search for products and services will see your company first, helping you gain market share that might have otherwise gone to your competition.

Build brand trust and loyalty
During economic downturns, consumers are more selective about where they spend their money. Businesses that continue to communicate with their audience, provide value, and demonstrate stability will build trust.
When people see that your company is still present and engaging with customers despite economic hardships, they are more likely to view you as a reliable and trustworthy choice – worthy of spending their hard-earned dollars.

Take advantage of lower advertising costs
Marketing channels, including digital advertising, social media promotions, and traditional media, often see lower costs during economic downturns. With fewer companies competing for ad space, businesses that continue advertising can benefit from reduced costs per click, impression, or placement. This means you can achieve better reach and engagement while spending less than you would in a strong economy.

Position your business for recovery
Economic downturns don’t last forever. When the economy rebounds, businesses that maintained their marketing efforts will be in a much stronger position than those that went dark. An unnamed client recently saw calls from new customers decline by 82% within 5 months of cutting marketing services due to uncertainty.

Keeping your brand at the forefront of consumers’ minds ensures that when they are ready to spend again, they will think of you first.

Strengthen customer relationships
Marketing isn’t just about selling – it’s about building relationships. During uncertain times, customers appreciate brands that provide valuable information, offer solutions, and show empathy. Content marketing, email campaigns, and social media engagement allow businesses to stay connected with their audience in a meaningful way, fostering long-term loyalty.
​

Adapt and innovate for changing consumer needs
Economic shifts often bring changes in consumer behavior. Companies that continue investing in marketing can track trends, gather data, and adjust their strategies accordingly. Whether it’s shifting to more digital channels, offering promotions, or refining messaging, staying active allows businesses to adapt to customer needs in real time.
 
During recessions, successful marketing can lead to increased market share, as seen with Starbucks, McDonald's, and Hyundai, who adapted their strategies to capitalize on consumer behavior shifts and maintain or grow their market position. 
Here's a breakdown of how these brands, successfully navigated recessions through smart marketing:

1. Starbucks:

• Context:

During the 2008 financial crisis, Starbucks faced a 28% drop in profits, but they pivoted to focus on building personalized customer relationships and embracing newer technologies like mobile apps. 

• Strategy:

They continued to open new locations, especially abroad (like in China), at a rapid pace, demonstrating a commitment to growth even during tough times. 

• Outcome:

Starbucks became the largest coffee retailer with a 40% market share by 2019. 

2. McDonald's:

• Context:

During the 2008 recession, McDonald's not only managed to stay afloat but also grabbed significant market share from competitors like Burger King and Yum Brands. 

• Strategy:

They implemented a value-focused menu (like the Dollar Menu) and a shrewd marketing strategy that involved taking advantage of cheaper TV ad rates. 

• Outcome:

McDonald's grew in 2008, with sales exceeding both 2006 and 2007, before the financial impact was felt worldwide. 

3. Hyundai:

• Context:

In 2009, the auto industry was struggling, and Hyundai USA strengthened its marketing efforts.

• Strategy:

They invested in Super Bowl and Academy Awards commercial slots and a customer-focused ad campaign.

• Outcome:

Hyundai's market share increased from 3.1% to 4.3%, while competitors experienced a 22% sales drop, and Hyundai increased vehicle sales by 5%. 

While cutting marketing costs may seem like a quick fix to protect your bottom line, it can have long-term consequences. Investing in marketing during economic uncertainty not only helps sustain your business in the present but also prepares you for future growth. The businesses that remain visible, build trust, and adapt to changing circumstances are the ones that emerge stronger when the economy bounces back.

At BIG DEAL Company, we specialize in creating impactful marketing strategies that help businesses thrive – even in challenging times. If you’re looking to maintain momentum and stay ahead of the competition, contact us today to learn how we can support your brand’s growth.

Email and SMS marketing aren’t going anywhere—in fact, they’re
getting smarter and more personalized, thanks to AI and automation.
Businesses that tap into hyper-personalization are seeing more opens,
stronger customer connections, and better results.
See BIG DEAL's free printable for more information!

Special thanks to our spectacular venue host: Candlelight Dinner Theater and to our photographer, Dick's Photography

​Building strong client relationships doesn't have to feel like a corporate handshake marathon. The best connections happen when people are engaged, having fun, and feeling genuinely appreciated. VIP experiences, hands-on workshops, or themed parties, the key is creating moments that build trust and lasting partnerships—without the boring small talk.

​1. Exclusive Client Appreciation Dinner
Nothing says "we appreciate you" like an unforgettable meal. Host a private dinner at a top-notch restaurant, a chef's table experience, or even a rooftop soirée with a killer view. Whether it's a wine pairing, a tasting menu, or a laid-back family-style feast, the goal is to make clients feel special in a relaxed, intimate setting.
 
2. Interactive Workshops
Why tell clients about what you do when you can show them? Hands-on workshops are a great way to share knowledge while keeping things fun and engaging. Whether it's a live demo, a skill-building session, or an insider look at your process, adding interactive elements like Q&As or group activities makes it more memorable.
 
3. Networking Mixers
Ditch the stiff business gatherings and make networking actually enjoyable. Host a mixer in a fabulous setting like an art gallery, brewery, or rooftop lounge. Add icebreakers or fun activities to keep the energy up. Think live music, themed cocktails, or even a game night twist to help spark meaningful connections.
 
4. Community Service Events
Doing good together is a great way to build stronger relationships. Get clients involved in a cause that matters—volunteer at a local nonprofit, organize a charity run, or even host an eco-friendly initiative like a tree-planting event. It's a win-win: you strengthen bonds while making a positive impact.
 
5. Virtual Webinars
When in-person isn't an option, virtual events are the next best thing. Host an engaging webinar on a hot industry topic, invite a guest speaker, or run an interactive Q&A session. Keep it lively with polls, live chat, and real-time discussions. Bonus: record it so clients can refer back anytime.
 
 
6. VIP Experiences
Give your clients an experience they won't forget. Think behind-the-scenes access, sneak peeks at upcoming products, or something extra special like a VIP box at a concert or sporting event. Whether it's an exclusive preview or a once-in-a-lifetime outing, the goal is to make them feel like true insiders.
 
7. Roundtable Discussions
Sometimes, the best ideas come from an open, honest conversation. Host a roundtable discussion with a select group of clients to chat about industry trends, challenges, and opportunities. Keep it informal, encourage participation, and let everyone share insights—it's a great way to build trust and show clients you value their expertise.
 
8. Customer Appreciation Days
A full day dedicated to celebrating your clients? Yes, please. Host an in-person or online event with special discounts, giveaways, or exclusive perks. Add fun elements like a pop-up party, live music, or surprise treats to make them feel genuinely appreciated.
 
9. Annual Conferences
A yearly event that brings clients together to learn, network, and get inspired? Sounds like a must. Offer compelling speakers, engaging breakout sessions, and interactive panels. Don't forget the fun stuff—think cocktail hours, entertainment, or even a surprise guest appearance to keep things lively.
 
10. Themed Parties
Because business events don't have to be boring. Throw a themed party that allows clients to unwind and have fun. Whether it's a Gatsby-style soiree, a tropical luau, or a winter wonderland bash, adding themed décor, food, and entertainment makes for a memorable night they won't stop talking about.
 
At BIG DEAL Company, we know that a great event isn't just about logistics—it's about creating an experience your clients will rave about. From concept to execution, our full-service marketing and event planning team can take your client appreciation event from good to unforgettable. Whether you're looking to host an intimate dinner, a high-energy mixer, or a full-scale conference, we'll handle the details so you can focus on building those all-important relationships. Let's make your next event a BIG DEAL!
 

​Choosing between in-house and outsourced marketing is a crucial decision that impacts your brand’s growth, efficiency, and ROI (return on investment). Each approach offers unique benefits, and the right choice depends on various factors, such as budget, scalability, and creative needs.
 
At Big Deal Company, we understand that marketing is more than just strategy - it’s about creativity, connection, and delivering results. As a leading marketing collective, we specialize in high-impact campaigns, event planning, and brand growth strategies. Whether you’re looking to build an internal team or leverage expert outsourced marketing services, we help businesses navigate the best approach to achieve their marketing goals. Let’s dive into the benefits of both in-house and outsourced marketing to help you and your business make an informed decision.

In-House Marketing
Pros:

• Deep Brand Understanding - Your team lives and breathes your brand, ensuring messaging aligns with our company’s voice and values.
• Direct Communication - Immediate feedback and collaboration lead to quick decision-making and adaptability.
• Complete Control - You oversee all strategies and executions, providing alignment with your exact standards and objectives.

Cons:

• Higher Costs - Salaries, benefits, training, and tools add up, making it a significant investment.
• Limited Skill Sets - Your team might lack specialized expertise, requiring additional training or hires.
• Scalability Challenges - Expanding or reducing the team based on project needs can be slow and costly.

Outsourced Marketing
​Pros:

• Access to Experts - Agencies offer specialized skills across various marketing disciplines, ensuring high-quality execution.
• Cost-Effective - You pay for services as needed, avoiding the overhead associated with full-time employees.
• Scalability and Flexibility - Easily adjust the level of services based on your current needs without long-term commitments.

Cons:

• Less Brand Familiarity - External teams may require time to fully grasp your brand’s nuances and values.
• Communication Delays - Working with external partners can sometimes lead to slower decisions and implementation (due to delays on both sides!).
• Potential Misalignment - There’s a risk that the agency’s vision doesn’t perfectly align with your brand’s goals.

Financial Considerations
Hiring an in-house marketing team involves significant costs, including salaries and benefits. For example, hiring a marketing manager, content creator, SEO specialist, and designer can collectively cost over $150,000 (conservatively) annually.
 
Engaging an agency like Big Deal Company can be more economical. Monthly retainer rates for comprehensive services like SEO, PPC, and content marketing can total around $7500 or less, offering a broad range of expertise without the long-term financial commitment.
 
Creation and Ideation
In-house teams will have an intimate understanding of your brand. They will have an easy time fostering ideas that align well with company culture and objectives.
 
Outsourced agencies can bring fresh perspectives to your vision and goals. Contracted agencies typically have teams that can draw on diverse experiences across industries, which can lead to innovative and creatively unique campaigns.

​Which One Is Right for You?
The best choice depends on your business’s size, budget, and marketing goals. If you need a hands-on team that fully embodies your brand or you deal with sensitive information that needs to reach niche audiences, an in-house team might be the way to go. If you want access to top-tier expertise that is always on top of the latest trends and that can provide flexibility and cost savings, outsourcing could be the smarter move.
 
At BIG DEAL Company, we specialize in bringing creativity to life - whether through unique marketing strategies, innovative campaigns, or unforgettable events. We’re purveyors of fun, passionate about growth, and dedicated to making every client a priority. If you’re looking for a marketing partner that delivers results with energy and originality, let’s make something amazing together!
 

A time honored tradition --- a scavenger hunt that cannot be replicated --- making memories and bringing adults JOY! The NoCo Easter Keg Hunt.

Q: I see starting points, but where do we end?
A: The end will be within walking distance to the starting point. Park anywhere you want in the downtown area.

Q: Is this event for adults only?
A: Yes. Some of the stops will be at bars and restaurants. The clues are written for adults. Should you need to participate with a baby carrier/stroller, that is fine by us. Our attendee ages are typically 20s - 60s!

Q: What makes this event unique?
A: This event is created from scratch every year, by a large team of event experts. This is not some lame app with canned, recycled questions. All of the questions are unique and most require some sort of physical application to solve. The event encorporates participation from local businesses that welcome the foot traffic and fun!

Q: Is this really just a bar crawl?
A: Absolutely NOT. While guests can drink, and there is movement all around a downtown area, there is far more importance placed on teamwork, problem solving, laughter, competition, community awareness and FUN!

Q: Is the event ADA accessible?
A: Yes. All businesses are ADA accessible. All abilities can participate. Should you need any special accommodations, please email BIG DEAL.

Q: What if the weather doesn't look great?
A: This event takes place rain/snow/shine. You will be indoors and outside in between stops. You can decide how long you stay inside of each business.

​Q: How long is the event?
A: Kick off is at 1pm. We average about 13 stops per event. We have had teams complete in about 2 hours - but these teams run. If you are casually solving clues and walking, you can plan for about 3 hours. If you guess the wrong stops - this can throw you off. If you don't complete all clues, that's ok --- you can still join us at the end! The event is over by 5pm.

When it comes to planning a company retreat or large-scale business event, no one does it better than Big Deal Company. From our established relationships with top-performing vendors in Colorado to our thoughtful and personalized approach, we ensure every event we organize leaves a lasting impression. Whether you’re looking to foster stronger employee connections, celebrate company milestones, or launch a new product or service with flair, Big Deal Company brings expertise, creativity, and a meticulous attention to detail.

The BIG Difference: A Customized Approach to Event Planning
Big Deal Company stands out because of our dedication to understanding your business. We believe every client is unique, and our first step is always to listen and learn. We ask the right questions to understand  your business goals, your values, and the kind of experience you want for your team or clients.
From this discovery phase, we build custom business support plans tailored to your needs. Whether you’re a growing startup or an established corporation, our packages offer everything you need in one streamlined place. From venue selection to entertainment, catering, and logistics, we take the stress out of event planning while keeping everything aligned with your brand and objectives.
 
A Partner That Treats You Like a BIG DEAL
Our ideal clients are companies that care deeply about their employees and their communities. When you work with us, we become more than just your event planner - we’re your trusted partner. We believe in making your business personal and treating every event - big or small - with the same level of enthusiasm and care.

Big Deal specializes in crafting events that are not only fun but also meaningful. Over the years, we’ve successfully organized:

• Corporate retreats to improve team bonding and morale
• Large business conventions to connect with clients and partners
• Fundraisers that inspire communities and drive change
• Product and business launches that captivate audiences
• Holiday parties, open houses, and community events

 
We love bringing people together and creating moments that strengthen connections within your company and beyond.

​The Cost-Effective Benefits of Hiring a Professional Event Planning Contractor
Planning a retreat, convention, or major event in-house can be overwhelming, especially when your internal teams are already busy with their day-to-day responsibilities. HEre’s why hiring Big Deal Company to handle your event planning is both a smart and cost-effective decision:

Save Time and Reduce Stress
Organizing a large-scale event requires meticulous planning, from venue selection and vendor coordination to guest accommodations and itineraries. Delegating this responsibility to a professional like Big Deal Company frees up your internal resources, allowing your team to focus on their primary roles while we handle the logistics.

Vendor Relationships = Cost Savings
Thanks to our long-standing relationships with top-performing vendors in Colorado and Wyoming, we’re able to negotiate the best deals on venues, catering, entertainment, and other services. These cost savings are passed directly on to you.

Expertise in Budget Management
One of the biggest challenges in event planning is staying within budget. Our experienced planners have a proven track record of delivering exceptional events without financial surprises. We will keep you in the loop on all expenses, and help  you allocate resources effectively to ensure you get the most value for your investment.

Impeccable Execution and Attention to Detail Details matter - especially when you’re hosting a high-profile event. At Big Deal Company, we handle everything from start to finish, ensuring that your event runs smoothly and meets your business goals. This level of professional ism enhances your company’s image and reputation.

Why Your Employees Will Thank You
A well-planned company retreat or convention isn’t just about ticking a box. These events can:

• Boost Morale: Employees feel valued and appreciated when their company invests in their well-being and professional development.
• Foster Team Collaboration: Retreats provide opportunities for colleagues to bond, break down silos, and work more effectively together.
• Inspire Creativity: Getting out of the office and into a new environment can spark innovation and fresh ideas.
• Strengthen Company Culture: Events reinforce a company’s mission, values, and sense of community, helping employees fele more connected to the bigger picture.

 
By partnering with Big Deal Company, you’re investing in an experience that brings these benefits to life!
 
Your Event is a BIG DEAL - Let’s Make It Exceptional
From team-building retreats to large-scale conventions, Big Deal Company is here to help you plan and execute an unforgettable event. With our personalized approach, extensive vendor network, and passion for creating memorable experiences, we ensure that your business event isn’t just successful - it’s extraordinary!
 
If you’re ready to show your employees or clients that they’re a BIG DEAL, contact us today to discuss your next event. Let’s make something remarkable together!