In today’s crowded market, how your business shows up—online, in public, and within your community—matters more than ever. Thoughtful marketing strategy, authentic brand storytelling, and memorable experiences aren’t “nice-to-haves.” They’re how trust is built, and momentum is created.
 
That’s where Big Deal Company comes in. We’re more than executors of tasks—we’re strategic partners who understand how to elevate brands, connect people, and create impact that lasts.
 
From small local businesses to mission-driven nonprofits, the organizations that thrive with us share one thing in common: they care deeply about their people and the communities they serve. And they want their story told well.

Turning Real Challenges Into Meaningful Results
Here are the most common reasons businesses reach out to Big Deal Company—and how we help solve some of the biggest challenges leaders face today.

They Need Event Experts Who’ve Truly Done It All
Planning a conference, community gathering, grand opening, or employee celebration can feel overwhelming fast. Logistics pile up. Details multiply. Time disappears.
 
Big Deal Company brings deep experience in event strategy and execution, from defining the event's purpose to managing every moving part behind the scenes. We don’t just make events run smoothly—we ensure they reinforce your brand, strengthen relationships, and create moments people remember long after the lights go down.

They Want a Full-Circle Marketing Strategy—Not Just Tactics
Visibility today takes more than posting on social media or running an ad here and there. It requires a cohesive marketing strategy that aligns messaging, channels, timing, and storytelling.
 
We build campaigns that work hard across platforms—from strategic planning and creative development to execution and measurement. The result? Marketing that feels intentional, consistent, and aligned with real business goals—not scattered or reactive.

“Doing It the Same Way” Just Isn’t Working Anymore
Markets evolve. Audiences change. Expectations rise.
 
Clients come to us when they know repeating last year’s approach won’t cut it. We help organizations challenge the status quo, move forward with purpose in their long-standing annual events and fundraising strategies, and refine a brand story that resonates.
 
Fresh ideas matter—but only when they’re grounded in strategy and executed well.

​They Value a Partner with Deep Community & Industry Connections
Behind every great event or campaign is a strong network—venues, vendors, media partners, collaborators, and creatives who know how to deliver.
 
Big Deal Company brings years of relationship-building to the table. We know who to call, when to call them, and how to bring the right people together to strengthen outcomes and save our clients time. Community connection isn’t an add-on for us—it’s part of how we work.

They Want a Team That Cares About People — Not Just Deliverables
Our clients feel the difference because we treat their work like it matters—because it does.
 
From nonprofit fundraisers to brand launches, we’re invested in the people behind the mission. Authentic brand storytelling helps organizations connect with audiences in ways that feel human, meaningful, and memorable. When people feel seen and valued, loyalty follows.

Why Storytelling & Strategy Make the Difference
At the heart of impactful marketing and events is a clear, compelling story—one that reflects who you are, what you stand for, and why your audience should care.
 
When strategy and storytelling align:

• Your brand becomes memorable, not forgettable
• Marketing feels cohesive, not scattered
• Events become experiences—not just calendar items

 
Big Deal Company doesn’t just produce campaigns or events. We help organizations tell their stories in ways that connect, engage, and inspire action.

From Vision to Execution—Without the Stress
Large-scale festivals, new location launches, multi-channel fundraising campaigns, and year-long marketing initiatives all depend on one thing: strong execution that turns great ideas into real results.
 
Big Deal Company blends strategic insight with creative thinking and detailed follow-through—so nothing falls through the cracks and every goal is supported with intention.

Who Thrives With a Big Deal Partnership?
We work best with organizations that care deeply about their people, their communities, and the stories they tell. Our clients value thoughtful communication, intentional strategy, and human-first engagement.
 
Here are some industries, sectors, and organizations that could see big results when working with Big Deal Company:

• Community-Driven Small Businesses looking to stand out locally and build lasting relationships
• Boutique Hotels & Hospitality Groups seeking elevated guest experiences, grand openings, and seasonal events
• Counseling Centers & Mental Health Clinics that need sensitive, human-centered storytelling aligned with their mission
• Chambers of Commerce, City Tourism & Business Associations hosting ribbon cuttings, festivals, and community initiatives
• Food & Beverage Brands launching products, pop-ups, and immersive brand experiences
• Law Firms & Legal Practices celebrating milestones, hosting open houses, or launching services with polish and professionalism
• Tech Startups & Creative Agencies planning launches, retreats, and branded experiences that bring ideas to life
• Healthcare Organizations & Clinics managing community events, announcements, and outreach with care and precision
• Restaurants, Breweries & Food Brands opening doors, rolling out menus, and hosting events that feel fun, elevated, and on-brand

​Nonprofits Ready to Grow - our sweet spot! We step in as a fractional communications and fundraising strategy team, supporting campaigns, donor engagement, and event-based fundraising with purpose-driven storytelling.

​Big Deal Company exists to help organizations grow, connect, and create experiences people don’t forget.
If you’re ready for marketing and events that feel intentional, human, and impactful—we’re ready to help you tell your story.
Connect with our team on social media: Facebook, Instagram, and LinkedIn.
Want to make your business a BIG DEAL? Let’s chat: 970-613-1455
 
Frequently Asked Questions

• What types of businesses does Big Deal Company work with?

Big Deal Company works with a wide range of organizations, from community-driven small businesses and hospitality brands to nonprofits, healthcare organizations, law firms, and tech startups. What our clients have in common is a desire to connect meaningfully with their audience and create experiences that feel intentional, polished, and people-centered.

• How does Big Deal Company combine events and marketing strategy?

We approach events and marketing as one connected ecosystem. Every event supports a larger brand or marketing goal, and every campaign is designed with real-world engagement in mind. By aligning strategy, storytelling, and execution, we help ensure that marketing efforts feel cohesive—not fragmented—and that events extend their impact beyond a single day.
​

• Can Big Deal Company support nonprofit fundraising and community campaigns?

Yes—nonprofits are one of our core focus areas. We often act as a fractional communications and fundraising strategy partner, helping organizations plan campaigns, design event-based fundraising efforts, strengthen donor engagement, and tell their story in ways that inspire long-term support

• What makes Big Deal Company different from a traditional event planner or marketing agency?

We don’t operate in silos. Instead of focusing on just logistics or just promotion, we take a full-circle approach that blends strategy, creativity, community relationships, and execution. Clients value our understanding of the big picture and the smallest details—and our genuine care for the people behind the work.

• When should an organization bring in Big Deal Company for support?

Organizations often reach out when they’re planning a major event, launching something new, refreshing an existing initiative, or feeling stuck doing things “the way they’ve always been done.” If you’re ready for more intentional strategy, stronger storytelling, and support you can trust, it’s the right time to start the conversation.

​In a market increasingly dominated by large, corporate marketing and event agencies, BIG Deal Company stands apart, not just because of what we do, but how we do it. Our clients don’t hire a one-size-fits-all vendor; they get a locally-based strategic partner focused on impact, relationships, and experiences that are meaningful. Here’s why BIG Deal Company is the smarter choice for companies seeking values-based results.

​A Partnership-First Approach
 any marketing and events agencies deliver isolated deliverables and then vanish. Your deliverables may be produced by a different employee each time, or worse, by AI. At BIG DEAL, we get to know your team to provide fractional support in marketing, communications, and event execution. Our team spends hours learning your goals and business inside out so we can act as an extension of your organization, not just a hired hand.
 
A “Connected Collective”: Experts Working as a Team
Rather than a single specialist or standalone contractor, BIG DEAL Company is a connected collective of experts across marketing, advertising, events, nonprofit leadership, and communications, meeting regularly to share ideas to support your business. This model gives you precisely the right expertise at the right moment, with depth and breadth most agencies can’t match.

Joy and Fun, and We Really Mean It
We don’t just plan events or implement campaigns, we bring joy and authenticity to everything we do. It isn’t just work for us, it’s fulfillment. Our personality shows in how we work, how we communicate, and how your audience experiences your brand. This emotional connection differentiates us from companies that never live their brand values.
 
Details that Deliver Success
 Great ideas are nothing without execution. At BIG DEAL, operational precision is non-negotiable. From timelines and permits to vendor alignment and power needs, we handle every logistical detail so your events run “like clockwork.” With decades of experience and over 100 events delivered annually, we see and solve issues before they become problems - and when the unexpected happens, we handle it behind the scenes, so you can enjoy your event.
 
Colorado Community Credibility
Our team is locally embedded in Colorado and deeply plugged into regional resources, vendors, and community leaders. That means recommendations, introductions, and relationships that literally can’t be bought – but come standard with a BIG DEAL partnership. Whether it’s venue insights or nonprofit allies, our community credibility accelerates your success.
 
Genuine Marketing in an AI Era
Digital marketing today has to be more than “posting and hoping.” We build strategic communication plans that span SEO (search engine optimization), AEO (answer engine optimization), GEO (local geographical optimization), and AI-era content strategies. We understand how content gets surfaced, and how to make it work for you, not just for the search engines. We’re not scared of AI; we put it to work for us, boosting our efficiency without allowing it to diminish the quality of our work - work only real people can produce.
 
Recognition and Real Results
Our reputation isn’t built on buzzwords or an AI-generated website – it’s backed by awards, strong reviews, and measurable results. From nonprofit fundraising success to corporate retreats and community festivals, clients see real impact, and that’s what matters most.
 
What It All Means For You
Choosing BIG DEAL Company means choosing a partner that:

• Invests in your vision
• Executes with expertise and heart
• Turns goals into measurable outcomes
• Crafts experiences that leave lasting impressions

Whether you’re planning a large-scale event, strengthening your marketing strategy, or building community engagement, the BIG DEAL advantage delivers smarter solutions and bigger impact.
Ready to elevate your next project with a partner who treats your mission like their own? Let’s talk!

As 2025 winds down, we at Big Deal Company are taking a moment to look back on a year packed with excellent partnerships, creative events, and amazing community connections. We’ve learned a lot along the way, from marketing hacks to event design tips, and we’re ready to put all that know-how to work in 2026. Here is our top 10 list of lessons we’re bringing into the new year!

1. Partnership First Mindset
In 2025, Big Deal Company focused on building real partnerships, working alongside clients as strategic partners in communications, events, and nonprofit support—not just as vendors. In 2026, we plan to strengthen this approach with even more teamwork and shared goals.

2. Fractional Support Is Here to Stay
By offering fractional marketing and communications support, we help clients get expert strategy without needing to hire full-time staff. This flexible, effective approach will keep shaping how we serve organizations in 2026.

3. Event Strategy Equals Business Strategy
Our work on big events like NoCoFest showed us that thoughtful event design can shape company culture, boost community involvement, and strengthen brands. We’ll keep using this integrated approach to plan even better events next year.

4. Organic, Human‑First Marketing Works
We’ve learned that making social media feel genuine and relatable is more effective than posting polished ads. This lesson will guide our communications in 2026.
​
5. Community Matters
Our most popular content often highlights local resources, such as Northern Colorado venue guides, and demonstrates the importance of community connections to our business. We’ll continue to focus on regional support and community building in 2026.

6. Thoughtful Experiences Over Templates
Event trends are moving toward immersive, personalized, and community-driven experiences, and we’re on board with this shift. What we’ve learned about micro-experiences and VIP engagement will shape our event designs in 2026.

7. Sustainability & Purpose-Driven Events
Sustainability is now a must in event planning. Our takeaways about eco-friendly practices and values-based programming will guide our work next year.

8. Measurable Impact Over Vanity Metrics
We focus on reporting that connects analytics to real business results, not just likes or impressions. This focus on meaningful KPIs will help us build more innovative strategies in 2026.

9. Continued Learning & Professional Growth
In 2025, we made team development a priority through leadership groups and strategy training. Our commitment to staying ahead of marketing and nonprofit trends will continue to improve what we offer clients next year.
​
10. Smart Use of Tech & Personalization
From event technology to personalized attendee experiences, we see that AI, immersive tools, and customization are becoming essential in 2026. These tech-focused lessons will guide how we plan and market events.

2026 looks like a year full of opportunity, creativity, and growth. By building on these lessons and keeping our focus on partnerships, community, and real results, Big Deal Company is ready to help clients hit new goals and make every event, campaign, and interaction count. As the year unfolds, these insights will keep guiding our strategies to make sure every project makes a real impact.

​As 2025 winds down, we’re taking a moment to reflect on a year full of incredible growth, powerful partnerships, and community-driven impact. At Big Deal Company, we don’t just provide fractional marketing and event support. We serve as true business or organizational partners, connectors, and collaborators. From Northern Colorado event planning to nonprofit communications strategy, we’ve been proud to amplify brands and missions that matter!
 
Here’s a look back at the moments, partnerships, and lessons that defined our 2025—and a glimpse into the bold future we’re building for 2026.

Strategic Partnership in Action: Our Fractional Work Highlights
This year, BIG DEAL was honored to support the Meals on Wheels of Greeley and Weld County team—providing communications planning and development strategy that helped elevate their essential mission. This was a prime example of the kind of deeply integrated, mission-aligned work we love doing through our fractional marketing and communications services.
 
We have also supported Ensight Skills Center, and  NOCOAC in a fractional capacity.
 
When clients bring us in, they don’t get just a consultant—they get a committed partner who’s all in on their vision.

​Events That Connected and Inspire

BIG DEAL + BizWest: A Trusted Event Partner
In 2025, we proudly continued our role as the event planning arm of BizWest, helping produce high-caliber experiences that drive business forward in Northern Colorado.

Discovery Day with Blue Federal Credit Union
One of our most inspiring conference collaborations this year was with Blue Federal Credit Union. We worked closely with their team to plan their annual Discovery Day, from crafting the theme to securing keynote speakers and entertainment. It was a powerful reminder of how intentional event design can spark culture, innovation, and community.

​Brand Elevation in Action: Fundraising with Heart
BIG DEAL was thrilled to support both Donna’s Law Colorado and Saint Transportation. With Donna’s Law, we helped build awareness and raise funds for this important legislation, and Saint Transportation enlisted our help to run their first-ever end-of-year fundraising campaign.
 
Our work helped align messaging, strategy, and storytelling to increase visibility and donor engagement. Supporting important causes with strong communications is central to our mission—and these collaborations reminded us how much a clear voice and strategic planning can move the needle!

NoCoFest: An Event with BIG Heart
If 2025 had a defining moment for our event team, it was NoCoFest—a massive community celebration and fundraiser that tested and showcased our full event planning capabilities. From complex permitting to coordinating vendors and programming, this was our most challenging project—and also our most rewarding!
 
We’re thrilled to announce that we’ve been invited back for NoCoFest 2026, where we’ll bring the same heart and hustle to a new venue and refreshed mission. It’s partnerships like this that fuel us.

​Deepening Roots in Northern Colorado
BIG DEAL continues to grow its presence across Northern Colorado, and our new partnerships with NoCoFest, as well as our work with the new owners of the Promenade Shops at Centerra on their annual Halloween event, have helped solidify our role as a trusted event strategist in the region. We love helping our local communities shine, and our commitment to building meaningful relationships with regional leaders and organizations has never been stronger!

Learning, Leading, and Looking Ahead
2025 wasn’t just about supporting others—it was also about investing in our team. Professional development was a major focus for us this year:

• Christine, our CEO, was accepted into Colorado’s Tourism Leadership Development Cohort
• Christine is also an advisor to Destination Colorado
• Carrie, our CCO, graduated from the Institute for Leaders in Development
• Our many team members completed courses and webinars to stay sharp on the latest marketing and nonprofit strategy trends

These efforts reflect our ongoing commitment to excellence, relevance, and service. We believe that by continually investing in ourselves, we become better partners for our clients.

What’s Next for 2026?
Looking ahead, we’re excited to:

• Launch a more formalized nonprofit consulting arm with services spanning communications, grant writing, fundraising strategy, and event planning.
• Partner with more businesses and mission-driven organizations on national and local conferences, retreats, and planning events
• Continue our mission to be true partners—not just vendors—by deeply embedding in the missions of the brands we support

If your organization is looking to elevate your message, plan an unforgettable event, or develop a communications strategy that connects with your audience, we want to be part of your journey.

Let’s Make Big Things Happen in 2026
We believe your success is our success. As we close out 2025, we’re filled with gratitude for the incredible organizations we’ve supported—and energized for what’s ahead.
 
Ready to collaborate in 2026? Let’s talk strategy, planning, and impact.
Schedule a Discovery Call: 970-613-1455
 
FAQs
Q: What does “fractional marketing and communications support” mean?
A: Fractional support means you get access to our experienced marketing and communications professionals on a part-time or project basis—without hiring full-time staff. We work as embedded partners, helping with strategy, execution, and growth based on your needs.
 
Q: What types of organizations do you typically work with?
A: We support a diverse mix of nonprofits, small-to-midsize businesses, regional organizations, municipalities, and event-based clients. In 2025, we partnered with entities like Meals on Wheels of Greeley and Weld County, Blue Federal Credit Union, and Donna’s Law.
 
Q: Can you help with event planning outside of Northern Colorado?
A: Yes! While we’re proudly based in Northern Colorado and deeply embedded in the local scene, we’re also equipped to plan and support conferences, retreats, and events nationwide.
 
Q: What makes Big Deal Company different from a traditional marketing agency?
A: We act as strategic partners, not just vendors. That means:

• We integrate with your team
• We help shape both strategy and execution
• We focus on long-term impact and relationship-building, not just short-term campaigns

 
Q: How do I know if fractional support is right for my business or nonprofit?
A: If you:

• Need high-quality marketing or comms support but aren’t ready to hire full-time
• Want strategic direction with execution power
• Need help navigating fundraising, brand visibility, or event planning

…..then fractional support might be perfect for you. Let’s chat to explore fit.
 
Q: Do you offer event planning for internal company events or retreats?
A: Absolutely. We help companies and nonprofits plan everything from internal planning retreats and “Discovery Days” to large-scale public events. Our goal is to create experiences that are intentional, inclusive, and aligned with your brand or mission.
 
Q: How can I work with Big Deal Company in 2026?
A: We’d love to connect! You can:

• Schedule a Discovery Call: 970-613-1455
• Reach out via our contact page

We’re booking now for fractional projects and event planning into Q1 & Q2.

At BIG DEAL Company, we believe strong communities and successful businesses go hand in hand. When businesses give back, they are investing in the social and economic health of the communities that support them. Studies consistently show that community-minded companies enjoy higher customer loyalty, a better reputation, and improved employee retention. Giving back also helps build real relationships, creates goodwill, and can lead to new partnerships and business opportunities. No matter your company’s size, your involvement in the community shows what you value. When people see you as a caring neighbor, they are far more likely to support your business.
​
Here are ten meaningful ways your business can make a difference in your community, along with the benefits you might see in your workplace, brand, and bottom line.

1. Host Employee Volunteer Days
Encouraging your team to volunteer together is a rewarding and visible way to give back. Consider dedicating a workday or two each year for employees to help in the community. Whether they sort food at a pantry, clean up parks, or help at a youth center, working together builds teamwork and pride. Companies that support volunteering often see higher morale, better collaboration, and a stronger sense of company culture. It also improves your reputation as a business that supports the community.
​
2. Offer Donation Matching or Sponsorships
Matching employee donations or sponsoring local programs, events, or nonprofits is a simple but effective way to connect with your community. Donation matching shows your business cares about what matters to your employees, and sponsorships help community projects succeed while raising your profile. When your logo appears on local event banners or programs, it reinforces your presence as a community partner. These efforts not only make a difference to the recipients but also remind the public that your business values generosity and shared success.

3. Share Your Expertise or Services In-Kind
Giving back is not just about money. Your business can also share its skills, products, or services. Donating your expertise, offering marketing help, lending equipment, or providing discounts can make a big difference for nonprofits and community groups with limited resources. This lets your team show what they do best in real situations. It is a creative way to use your strengths for good, grow your network, and earn recognition from community leaders and potential clients.

4. Open Your Space to the Community
If your business has a physical location, consider offering it as a gathering space for community events, meetings, or classes. Hosting workshops, fundraisers, or networking events for local organizations can transform your business into a hub of activity and connection. This type of generosity not only provides valuable space for others but also brings new people into your environment who may later become customers, clients, or partners. Opening your doors to the community shows that your business is approachable, welcoming, and invested in the local ecosystem.

5. Launch a Cause Marketing Campaign
A cause marketing campaign lets you connect your business with a charitable cause. For example, you could donate a percentage of sales to a local group or create a special product that supports a specific project. These campaigns help customers feel they are making a difference when they buy from you. When you are open and sincere, cause marketing builds brand loyalty and gives people a reason to choose your business. It is a win-win that creates a positive impact and increases your visibility.

6. Let Employees Lead the Giving Efforts
Your employees often have strong connections to local causes that matter deeply to them. Inviting them to nominate organizations, propose volunteer projects, or help direct charitable giving ensures that your company’s efforts feel personal and authentic. When employees feel heard and empowered, they become more invested in the company’s mission. This type of involvement builds pride, teamwork, and a shared sense of purpose, all of which contribute to a positive workplace culture. Giving employees ownership of your company’s community impact also increases participation and enthusiasm for your initiatives.
​
7. Form Long-Term Community Partnerships
Building ongoing partnerships with nonprofits, schools, or civic groups shows you are committed beyond a single donation. Long-term relationships help you build trust, see your impact, and become more involved in the community. For example, your business could sponsor a school’s art program, fund a yearly scholarship, or work with a local charity every year. These partnerships keep your business visible and help you become a key part of the community’s growth and success.

8. Support Education, Mentorship, and Career Development
Sharing your expertise through mentorship, workshops, or educational programs helps build a stronger workforce and a better future. Offering internships, hosting student visits, or leading training sessions at local schools lets you make a real difference for others. It also helps your business find and develop new talent. Supporting education shows your company invests in people, skills, and opportunity, which matters to both customers and employees.

9. Commit to Sustainable and Local Business Practices
Supporting your community also means caring for the environment and local economy. Buying from local vendors, cutting waste, and using sustainable practices help make your community healthier and stronger. More customers now look for brands that care about the environment and social issues. When your business follows these values, you build a better reputation and attract customers who want to support responsible companies. These steps help the planet and build trust in your brand.

10. Share Your Impact Story
When your business gives back, share your story. Post updates about volunteer work, partnerships, or donations on your website, blog, and social media. Sharing your efforts can inspire others and help you connect with your audience. Being open about your community work builds trust and shows you mean what you say. People are more likely to support businesses they are proud of, and honest stories can turn customers into loyal fans.

Giving back to the community is more than just a nice gesture. It is a smart and meaningful way to grow your business. When your company supports people, causes, and local projects, you build loyalty and support that money cannot buy. Employees feel proud to work for you, customers respect your values, and partners see you as a trusted collaborator. Today, people want to work with businesses that care about more than just profit.

At BIG DEAL Company, we help businesses build real connections through events, partnerships, and community engagement that make a difference. Whether you need a campaign, an event, or a local partnership plan, our team can help you create giving strategies that fit your brand and bring lasting benefits to your business and community. Together, we can make doing good a big deal.

Finding the Right Volunteers
Leverage Your Existing Network - Reach out to past volunteers, members,
donors, or clients who already know and support your mission, and encourage
employees or colleagues to participate through internal channels.

Community Outreach - Connect with local clubs, schools, universities, and faithbased groups to tap into people looking for meaningful volunteer opportunities or ways to earn service hours.

Online Platforms - Use volunteer websites, social media, and your organization’s
website to advertise roles and make signing up simple and accessible.

Incentives & Recognition - Offer perks such as free entry, food, swag, or
certificates, and highlight opportunities for skill-building and networking to
make volunteering a rewarding experience.

Partnerships - Collaborate with businesses, nonprofits, or community groups to
expand your volunteer base and create mutually beneficial opportunities.

Key Considerations When Recruiting Volunteers
Clear Roles & Expectations - Outline exactly what tasks volunteers will do (setup,
registration, greeting guests, teardown, etc.). Clarify time commitments, dress
code, and any training needed.

Skills & Fit - Match volunteers’ strengths to tasks. Someone outgoing may excel
at guest check-in, while someone detail-oriented might be best at logistics.

Motivation - Understand why someone would want to volunteer—community
impact, networking, professional development, or perks (like free event access).

Communication - Provide timely details before the event and a clear point of
contact during. Use tools like group texts, Slack, or volunteer management apps
if the event is large.

Support & Training - Offer a quick orientation or written guide so volunteers feel
prepared and confident. Make sure supervisors or leads are available for
questions.

Appreciation - Thank them during and after the event. Recognition, small gifts,
or certificates go a long way.

Helpful Roles for Volunteers
Guest & Participant Services - registration/check-in, greeters, ushers, customer
service
Event Operations & Logistics – setup/takedown crew, technical support
Food & Beverage – catering assistance, servers, bus staff
Activity & Program Support – work session assistant, activity coordinator,
stage/performance support
Marketing & Engagement – take photos, post to social media, videographer, and community outreach.
Safety & Accessibility – crowd control, safety monitoring, accessibility assistants
Miscellaneous – runner/floater, VIP, and guest liaison
​
Volunteers can take on a wide range of roles at events, and the right tasks can
make a huge difference in the event running smoothly.

At BIG DEAL Company, we know great events don’t happen by accident; they happen with intention, innovation, and yes… really smart AV choices.
Here’s your guide to avoiding current event tech mistakes:
 
1. “Same Setup, New Year” Syndrome
Planning the same event with the same AV setup every year? Your attendees notice. And then they ghost you. Don’t let your conference go stale—fresh tech = fresh energy.
 
2. The In-House AV Trap
Just because the hotel says they’ve got you covered, doesn’t mean your budget will agree. Always get a second quote. Always.
 
3. Quote First, Questions Never?
Sending last year’s AV list is like ordering from a menu with your eyes closed. Start with a conversation, not a copy-paste.  Plus, technology is always changing, and you may have some new and exciting choices.
 
4. One Size Fits None
A leadership summit and a product launch are not twins. They don’t even look alike. Your AV should dress accordingly. A company retreat may require soft lighting and interactive engagement, while a customer-facing event demands crisp visuals, a big impact, and brand storytelling that shines. Customization is key.
 
5. Skipping the Pre-Production Party
Pre-production is where the real magic happens. Think of it as storyboarding your event instead of winging it with wires and wishful thinking.
 
6. “New Tech? Nah, We’re Good.”
AI highlight reels, multi-language voiceovers, data-driven design—if these aren’t on your radar, they’re on your competition’s.  Including updated advances shows that you pay attention and that you're ready for the next ‘new thing’. 
 
7. Attendee Experience = Everything
If your AV doesn’t inspire, it expires. Create a moment, not a meeting. When people feel something, they remember it, and that emotional connection is what turns attendees into fans, clients, or committed team members. Your AV should support the story you’re telling, not just fill the silence.
 
8. Sticker Shock vs. Strategy
AV costs have changed. Instead of being surprised, be strategic. Knowing where the budget goes is half the battle.
 
9. DIY is for Crafts, Not Conferences
Sure, you could handle AV like a side hustle. But should you? Let the pros shape the show so you can enjoy the spotlight.
 
10. Trust Goes a Long Way (So Does a Good Partner)
When you bring in a creative AV partner early, you’re not just renting gear. You’re unlocking possibilities. The right team will help you see opportunities you didn’t know existed, troubleshoot before problems arise, and elevate your event from “fine” to unforgettable. It’s not just about equipment. It’s about expertise.
 
Want your next event to be more than “just fine”?  Let’s create something unforgettable…together.
 Visit bigdealcompany.com and let the magic begin.

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​Sign up for our online newsletter to stay updated on the latest insights and tools.
​
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too!

Contact BIG DEAL Company
​​*** Bringing Joy to the Job ***
Phone: 970-613-1455  or  303-886-3068
Email Us
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from My Big Day LLC

When it comes to planning a company retreat or large-scale business event, no one does it better than Big Deal Company. From our established relationships with top-performing vendors in Colorado to our thoughtful and personalized approach, we ensure every event we organize leaves a lasting impression. Whether you’re looking to foster stronger employee connections, celebrate company milestones, or launch a new product or service with flair, Big Deal Company brings expertise, creativity, and a meticulous attention to detail.

The BIG Difference: A Customized Approach to Event Planning
Big Deal Company stands out because of our dedication to understanding your business. We believe every client is unique, and our first step is always to listen and learn. We ask the right questions to understand  your business goals, your values, and the kind of experience you want for your team or clients.
From this discovery phase, we build custom business support plans tailored to your needs. Whether you’re a growing startup or an established corporation, our packages offer everything you need in one streamlined place. From venue selection to entertainment, catering, and logistics, we take the stress out of event planning while keeping everything aligned with your brand and objectives.
 
A Partner That Treats You Like a BIG DEAL
Our ideal clients are companies that care deeply about their employees and their communities. When you work with us, we become more than just your event planner - we’re your trusted partner. We believe in making your business personal and treating every event - big or small - with the same level of enthusiasm and care.

Big Deal specializes in crafting events that are not only fun but also meaningful. Over the years, we’ve successfully organized:

• Corporate retreats to improve team bonding and morale
• Large business conventions to connect with clients and partners
• Fundraisers that inspire communities and drive change
• Product and business launches that captivate audiences
• Holiday parties, open houses, and community events

 
We love bringing people together and creating moments that strengthen connections within your company and beyond.

​The Cost-Effective Benefits of Hiring a Professional Event Planning Contractor
Planning a retreat, convention, or major event in-house can be overwhelming, especially when your internal teams are already busy with their day-to-day responsibilities. HEre’s why hiring Big Deal Company to handle your event planning is both a smart and cost-effective decision:

Save Time and Reduce Stress
Organizing a large-scale event requires meticulous planning, from venue selection and vendor coordination to guest accommodations and itineraries. Delegating this responsibility to a professional like Big Deal Company frees up your internal resources, allowing your team to focus on their primary roles while we handle the logistics.

Vendor Relationships = Cost Savings
Thanks to our long-standing relationships with top-performing vendors in Colorado and Wyoming, we’re able to negotiate the best deals on venues, catering, entertainment, and other services. These cost savings are passed directly on to you.

Expertise in Budget Management
One of the biggest challenges in event planning is staying within budget. Our experienced planners have a proven track record of delivering exceptional events without financial surprises. We will keep you in the loop on all expenses, and help  you allocate resources effectively to ensure you get the most value for your investment.

Impeccable Execution and Attention to Detail Details matter - especially when you’re hosting a high-profile event. At Big Deal Company, we handle everything from start to finish, ensuring that your event runs smoothly and meets your business goals. This level of professional ism enhances your company’s image and reputation.

Why Your Employees Will Thank You
A well-planned company retreat or convention isn’t just about ticking a box. These events can:

• Boost Morale: Employees feel valued and appreciated when their company invests in their well-being and professional development.
• Foster Team Collaboration: Retreats provide opportunities for colleagues to bond, break down silos, and work more effectively together.
• Inspire Creativity: Getting out of the office and into a new environment can spark innovation and fresh ideas.
• Strengthen Company Culture: Events reinforce a company’s mission, values, and sense of community, helping employees fele more connected to the bigger picture.

 
By partnering with Big Deal Company, you’re investing in an experience that brings these benefits to life!
 
Your Event is a BIG DEAL - Let’s Make It Exceptional
From team-building retreats to large-scale conventions, Big Deal Company is here to help you plan and execute an unforgettable event. With our personalized approach, extensive vendor network, and passion for creating memorable experiences, we ensure that your business event isn’t just successful - it’s extraordinary!
 
If you’re ready to show your employees or clients that they’re a BIG DEAL, contact us today to discuss your next event. Let’s make something remarkable together!

Keeping up with marketing trends is crucial for small and mid-sized businesses to remain competitive and relevant in a fast-changing marketplace. Trends like human-driven AI use, short-form video content, and sustainability resonate with modern consumers, helping businesses build stronger connections and trust. BIG DEAL Company is proud to already be using all of these predicted trends with our clients.

Short-Form Video Reigns
 
Platforms like TikTok, Instagram, Facebook Reels, and YouTube will remain popular for short-form videos. Creative, bite-sized content that quickly grabs attention will be key to engaging audiences surrounded by marketing content on social media. Generational targeting will remain essential in determining which video platforms best suit your audience, which is why we sit down with each new client to determine which social media platforms will get the highest return on investment.
 
Personalization of AI Tools
 
Artificial Intelligence (AI) will be central to marketing strategies, enabling quick research, efficient content creation, and optimized ad creation – when used correctly. While AI excels at streamlining operations, personalizing content, and handling repetitive tasks, it lacks the human ability to empathize and connect emotionally, and it lacks the knowledge you and your marketing team have about your business – why we NEVER recommend our clients use purely AI-generated blogs or social posts.
 
Human oversight in AI-driven interactions and content is essential for accuracy and emotional connection. This balance helps build trust and loyalty, as customers are more likely to engage with businesses that prioritize genuine content and interactions over purely automated writing.
 
Focus on Sustainability and Transparency
 
Ethical and sustainable practices will appeal to eco-conscious consumers. We not only prioritize sustainability in our event planning services but prioritize it in our personal lives. Community support is one of our team’s core values, which is why we volunteer, donate, and market for nonprofits as individuals and as a company. We partner our marketing initiatives with local nonprofits to cross-promote causes while increasing visibility for our clients.
 
Transparency about data usage, AI-generated content, and business values will become critical for building trust and loyalty with audiences.
 
Micro-Influencer Partnerships
 
Collaborating with micro- and nano-influencers will remain a cost-effective way to reach niche, engaged audiences authentically. BIG DEAL Company consistently takes advantage of our connections throughout northern Colorado to get our clients’ content in front of a larger audience, by cross-posting relevant content on company pages, sharing content and events to local groups, and shouting out our clients on our business pages, newsletters, and website.
 
Zero-Click Content
 
Businesses will increasingly use social media to provide valuable, engaging content directly on platforms, avoiding clicks to external sites. Engagement is lost with each click, which is why we strive to provide relevant information directly on social media through screenshot-able infographics and action buttons to initiate a phone call, send an email, or purchase a product without leaving your social feed.

​Omnichannel Marketing Experiences
 
Integrating online and offline touchpoints will provide cohesive customer journeys, leveraging data from both to enhance experiences. We collect data from our clients’ social media pages, websites, and in-person events to guide future marketing efforts. And, while online marketing is a large part of our business, we find there is no substitute for a conversation at a local chamber event or a holiday gift delivered to a prospective partner.
 
Conversational Search Optimization
 
Businesses should optimize content for conversational queries and emphasize local keywords to capture nearby customers, which is why we take a human approach (considering, “what would I type if I was searching for this content?”) to determine keywords for our clients’ blogs and web page content.
 
Soundless and Visual-First Ads
 
In the overwhelming social media world of auto-play ads clogging up news feeds, silent ads with emphasis on visuals and closed captions are making a comeback. Ads that get your point across without sound also enable you to capture your audience’s attention in environments where sound isn’t feasible, like a waiting room or workplace.
 
Generational Targeting
 
As always, generational targeting is essential to get the content we create with you in front of the right people. Tailoring channels and strategies to different age groups (e.g., Gen Z prefers TikTok, and Millennials like email campaigns) ensures we direct your message to those most likely to complete your call to action, whether that’s a purchase, a donation, or a post share. 

Long-Form Content Resurgence
 
While short-form still dominates social media, in-depth articles and videos will remain essential for storytelling and expertise. Blogs, podcasts, and events offer opportunities for long-term attention from your audience.
 
In-depth articles, infographics, or guides are particularly effective in nurturing leads, as they address customer pain points in detail and educate them on solutions, moving them further down the sales funnel. For businesses where being an industry expert is essential, long-form content also provides depth, authority, and increased value to audiences.
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Contracting Is The New Workforce
The shift towards project-based work structures in various industries encourages the use of contract help. This trend has been increasing significantly in the US. Businesses prefer to assemble teams with diverse skills for specific projects, fostering innovation and efficiency. (Source: Forbes, "The Rise Of The Gig Economy And Why It's Different This Time")

Having a dedicated marketing team that actively monitors and adapts to these emerging trends ensures your business not only meets current consumer expectations but also anticipates future shifts. With the right team and tools, you can turn these trends into opportunities for stronger engagement, higher conversions, and sustained success.

Contact BIG DEAL Company now for a tailored marketing plan that suits your small business needs and budget - from a dedicated contract partner. 

​“Sustainability” - it’s been an events industry buzzword for years, but let’s be honest - it’s much more. Sustainability is a responsibility.

At Big Deal Company, we take this responsibility seriously. Here’s a glimpse into how we ensure our events (and clients) leave a positive impact on the planet:

Digital Transformation:
​Zoom, Zoom, Zoom! We’ve fully embraced digital meetings, reducing the need for in-person gatherings, and cutting down on transportation emissions. We also have moved all of our record-keeping to digital platforms, and work to keep most of our communications online, as well. By leveraging technology, we not only save time and resources but also significantly lessen our carbon footprint.

Local Sourcing: From event items to printing materials, we prioritize sourcing locally. Not only does this support our community, but it also reduces the environmental impact associated with long-distance transportation.

Team-wide Recycling: Sustainability starts at home! Our entire team is committed to personal recycling, ensuring that we minimize waste at home, in the office, and at our events.

Comprehensive Recycling Options: We go the extra mile to provide recycling options at all our events. From dedicated bins to clear signage, we make it easy for our clients and their attendees to dispose of their waste responsibly.

Reuse, Reuse, Reuse: Our commitment to sustainability extends to every detail, including event signage. We use recyclable paper for all printed signage and repurpose and reuse the frames that hold them, minimizing waste and maximizing resource efficiency.
​
Linen Laundering: Whenever possible, we use and launder our own linens instead of opting for disposable alternatives. This not only reduces waste but also ensures a higher-quality experience for all.

Recycled Decor: Sustainability doesn’t mean sacrificing style. We recycle and reuse decor for multiple events, giving each gathering our unique Big Deal touch while minimizing environmental impact.

Compostable Catering: Food waste is a BIG DEAL. Whenever we’re not using china for an event, we prioritize compostable catering options, ensuring that even leftovers can sustainably return to the earth.

BIG DEAL Carpool Karaoke: Transportation is a significant contributor to carbon emissions. That’s why our team strives to carpool to most events and meetings, reducing the number of vehicles on the road and the associated environmental footprint. Plus, we enjoy each other’s company - carpool time is team-building time, too!