When it comes to planning a company retreat or large-scale business event, no one does it better than Big Deal Company. From our established relationships with top-performing vendors in Colorado to our thoughtful and personalized approach, we ensure every event we organize leaves a lasting impression. Whether you’re looking to foster stronger employee connections, celebrate company milestones, or launch a new product or service with flair, Big Deal Company brings expertise, creativity, and a meticulous attention to detail.

The BIG Difference: A Customized Approach to Event Planning
Big Deal Company stands out because of our dedication to understanding your business. We believe every client is unique, and our first step is always to listen and learn. We ask the right questions to understand  your business goals, your values, and the kind of experience you want for your team or clients.
From this discovery phase, we build custom business support plans tailored to your needs. Whether you’re a growing startup or an established corporation, our packages offer everything you need in one streamlined place. From venue selection to entertainment, catering, and logistics, we take the stress out of event planning while keeping everything aligned with your brand and objectives.
 
A Partner That Treats You Like a BIG DEAL
Our ideal clients are companies that care deeply about their employees and their communities. When you work with us, we become more than just your event planner - we’re your trusted partner. We believe in making your business personal and treating every event - big or small - with the same level of enthusiasm and care.

Big Deal specializes in crafting events that are not only fun but also meaningful. Over the years, we’ve successfully organized:

• Corporate retreats to improve team bonding and morale
• Large business conventions to connect with clients and partners
• Fundraisers that inspire communities and drive change
• Product and business launches that captivate audiences
• Holiday parties, open houses, and community events

 
We love bringing people together and creating moments that strengthen connections within your company and beyond.

​The Cost-Effective Benefits of Hiring a Professional Event Planning Contractor
Planning a retreat, convention, or major event in-house can be overwhelming, especially when your internal teams are already busy with their day-to-day responsibilities. HEre’s why hiring Big Deal Company to handle your event planning is both a smart and cost-effective decision:

Save Time and Reduce Stress
Organizing a large-scale event requires meticulous planning, from venue selection and vendor coordination to guest accommodations and itineraries. Delegating this responsibility to a professional like Big Deal Company frees up your internal resources, allowing your team to focus on their primary roles while we handle the logistics.

Vendor Relationships = Cost Savings
Thanks to our long-standing relationships with top-performing vendors in Colorado and Wyoming, we’re able to negotiate the best deals on venues, catering, entertainment, and other services. These cost savings are passed directly on to you.

Expertise in Budget Management
One of the biggest challenges in event planning is staying within budget. Our experienced planners have a proven track record of delivering exceptional events without financial surprises. We will keep you in the loop on all expenses, and help  you allocate resources effectively to ensure you get the most value for your investment.

Impeccable Execution and Attention to Detail Details matter - especially when you’re hosting a high-profile event. At Big Deal Company, we handle everything from start to finish, ensuring that your event runs smoothly and meets your business goals. This level of professional ism enhances your company’s image and reputation.

Why Your Employees Will Thank You
A well-planned company retreat or convention isn’t just about ticking a box. These events can:

• Boost Morale: Employees feel valued and appreciated when their company invests in their well-being and professional development.
• Foster Team Collaboration: Retreats provide opportunities for colleagues to bond, break down silos, and work more effectively together.
• Inspire Creativity: Getting out of the office and into a new environment can spark innovation and fresh ideas.
• Strengthen Company Culture: Events reinforce a company’s mission, values, and sense of community, helping employees fele more connected to the bigger picture.

 
By partnering with Big Deal Company, you’re investing in an experience that brings these benefits to life!
 
Your Event is a BIG DEAL - Let’s Make It Exceptional
From team-building retreats to large-scale conventions, Big Deal Company is here to help you plan and execute an unforgettable event. With our personalized approach, extensive vendor network, and passion for creating memorable experiences, we ensure that your business event isn’t just successful - it’s extraordinary!
 
If you’re ready to show your employees or clients that they’re a BIG DEAL, contact us today to discuss your next event. Let’s make something remarkable together!

Keeping up with marketing trends is crucial for small and mid-sized businesses to remain competitive and relevant in a fast-changing marketplace. Trends like human-driven AI use, short-form video content, and sustainability resonate with modern consumers, helping businesses build stronger connections and trust. BIG DEAL Company is proud to already be using all of these predicted trends with our clients.

Short-Form Video Reigns
 
Platforms like TikTok, Instagram, Facebook Reels, and YouTube will remain popular for short-form videos. Creative, bite-sized content that quickly grabs attention will be key to engaging audiences surrounded by marketing content on social media. Generational targeting will remain essential in determining which video platforms best suit your audience, which is why we sit down with each new client to determine which social media platforms will get the highest return on investment.
 
Personalization of AI Tools
 
Artificial Intelligence (AI) will be central to marketing strategies, enabling quick research, efficient content creation, and optimized ad creation – when used correctly. While AI excels at streamlining operations, personalizing content, and handling repetitive tasks, it lacks the human ability to empathize and connect emotionally, and it lacks the knowledge you and your marketing team have about your business – why we NEVER recommend our clients use purely AI-generated blogs or social posts.
 
Human oversight in AI-driven interactions and content is essential for accuracy and emotional connection. This balance helps build trust and loyalty, as customers are more likely to engage with businesses that prioritize genuine content and interactions over purely automated writing.
 
Focus on Sustainability and Transparency
 
Ethical and sustainable practices will appeal to eco-conscious consumers. We not only prioritize sustainability in our event planning services but prioritize it in our personal lives. Community support is one of our team’s core values, which is why we volunteer, donate, and market for nonprofits as individuals and as a company. We partner our marketing initiatives with local nonprofits to cross-promote causes while increasing visibility for our clients.
 
Transparency about data usage, AI-generated content, and business values will become critical for building trust and loyalty with audiences.
 
Micro-Influencer Partnerships
 
Collaborating with micro- and nano-influencers will remain a cost-effective way to reach niche, engaged audiences authentically. BIG DEAL Company consistently takes advantage of our connections throughout northern Colorado to get our clients’ content in front of a larger audience, by cross-posting relevant content on company pages, sharing content and events to local groups, and shouting out our clients on our business pages, newsletters, and website.
 
Zero-Click Content
 
Businesses will increasingly use social media to provide valuable, engaging content directly on platforms, avoiding clicks to external sites. Engagement is lost with each click, which is why we strive to provide relevant information directly on social media through screenshot-able infographics and action buttons to initiate a phone call, send an email, or purchase a product without leaving your social feed.

​Omnichannel Marketing Experiences
 
Integrating online and offline touchpoints will provide cohesive customer journeys, leveraging data from both to enhance experiences. We collect data from our clients’ social media pages, websites, and in-person events to guide future marketing efforts. And, while online marketing is a large part of our business, we find there is no substitute for a conversation at a local chamber event or a holiday gift delivered to a prospective partner.
 
Conversational Search Optimization
 
Businesses should optimize content for conversational queries and emphasize local keywords to capture nearby customers, which is why we take a human approach (considering, “what would I type if I was searching for this content?”) to determine keywords for our clients’ blogs and web page content.
 
Soundless and Visual-First Ads
 
In the overwhelming social media world of auto-play ads clogging up news feeds, silent ads with emphasis on visuals and closed captions are making a comeback. Ads that get your point across without sound also enable you to capture your audience’s attention in environments where sound isn’t feasible, like a waiting room or workplace.
 
Generational Targeting
 
As always, generational targeting is essential to get the content we create with you in front of the right people. Tailoring channels and strategies to different age groups (e.g., Gen Z prefers TikTok, and Millennials like email campaigns) ensures we direct your message to those most likely to complete your call to action, whether that’s a purchase, a donation, or a post share. 

Long-Form Content Resurgence
 
While short-form still dominates social media, in-depth articles and videos will remain essential for storytelling and expertise. Blogs, podcasts, and events offer opportunities for long-term attention from your audience.
 
In-depth articles, infographics, or guides are particularly effective in nurturing leads, as they address customer pain points in detail and educate them on solutions, moving them further down the sales funnel. For businesses where being an industry expert is essential, long-form content also provides depth, authority, and increased value to audiences.
​
Contracting Is The New Workforce
The shift towards project-based work structures in various industries encourages the use of contract help. This trend has been increasing significantly in the US. Businesses prefer to assemble teams with diverse skills for specific projects, fostering innovation and efficiency. (Source: Forbes, "The Rise Of The Gig Economy And Why It's Different This Time")

Having a dedicated marketing team that actively monitors and adapts to these emerging trends ensures your business not only meets current consumer expectations but also anticipates future shifts. With the right team and tools, you can turn these trends into opportunities for stronger engagement, higher conversions, and sustained success.

Contact BIG DEAL Company now for a tailored marketing plan that suits your small business needs and budget - from a dedicated contract partner. 

​“Sustainability” - it’s been an events industry buzzword for years, but let’s be honest - it’s much more. Sustainability is a responsibility.

At Big Deal Company, we take this responsibility seriously. Here’s a glimpse into how we ensure our events (and clients) leave a positive impact on the planet:

Digital Transformation:
​Zoom, Zoom, Zoom! We’ve fully embraced digital meetings, reducing the need for in-person gatherings, and cutting down on transportation emissions. We also have moved all of our record-keeping to digital platforms, and work to keep most of our communications online, as well. By leveraging technology, we not only save time and resources but also significantly lessen our carbon footprint.

Local Sourcing: From event items to printing materials, we prioritize sourcing locally. Not only does this support our community, but it also reduces the environmental impact associated with long-distance transportation.

Team-wide Recycling: Sustainability starts at home! Our entire team is committed to personal recycling, ensuring that we minimize waste at home, in the office, and at our events.

Comprehensive Recycling Options: We go the extra mile to provide recycling options at all our events. From dedicated bins to clear signage, we make it easy for our clients and their attendees to dispose of their waste responsibly.

Reuse, Reuse, Reuse: Our commitment to sustainability extends to every detail, including event signage. We use recyclable paper for all printed signage and repurpose and reuse the frames that hold them, minimizing waste and maximizing resource efficiency.
​
Linen Laundering: Whenever possible, we use and launder our own linens instead of opting for disposable alternatives. This not only reduces waste but also ensures a higher-quality experience for all.

Recycled Decor: Sustainability doesn’t mean sacrificing style. We recycle and reuse decor for multiple events, giving each gathering our unique Big Deal touch while minimizing environmental impact.

Compostable Catering: Food waste is a BIG DEAL. Whenever we’re not using china for an event, we prioritize compostable catering options, ensuring that even leftovers can sustainably return to the earth.

BIG DEAL Carpool Karaoke: Transportation is a significant contributor to carbon emissions. That’s why our team strives to carpool to most events and meetings, reducing the number of vehicles on the road and the associated environmental footprint. Plus, we enjoy each other’s company - carpool time is team-building time, too!

In the bustling world of event planning and marketing, we find success often hinges on our ability to collaborate and connect, which is why we’ve created meaningful partnerships with local businesses and nonprofits that not only elevate our events but enrich our community as a whole. Here’s a closer look at some of the partnerships BIG DEAL Company values and why these organizations are standouts in our industry.

​Embassy Suites Conference Center
Conveniently located on I-25 and 10 minutes from downtown Loveland, Embassy Suites has lovely staff to customize your meeting or event. The John Q. Hammons Conference Center offers over 58,000 square feet of event space with ample parking.
 
The Ranch Events Complex/Blue FCU Arena
The largest events complex in northern Colorado, with over 240 hours of indoor/outdoor space, features the indoor, 6,800-seat Blue FCU Arena, ideal for national conferences and presentations.
 
The Lincoln Center
Situated in the heart of Fort Collins, The Lincoln Center is the premier multi-venue performing and visual arts center in Northern Colorado. The Lincoln Center is also ideal for fundraisers and corporate events, with multiple spaces to choose from and flexible options for catering and bartending.
 
Casa Sagrada
Casa Sagrada is an enchanting boutique venue in Loveland – a 6,000 square-foot 20th-century church that has been renovated for modern events. Popular events include weddings, meetings, and parties.
 
Gaylord Rockies Resort & Convention Center
Standing at the edge of the Front Range, Gaylord Rockies is a massive resort boasting more than 500,000 square feet of flexible meeting space, over 1,400 guest rooms and a three-acre water park. Seemingly never-ending amenities offer something for everyone, no matter the event.

Colorado State University
Fort Collins’ CSU campus has you covered for events with over 100,000 square feet of venues and more than 20,000 continuous square feet of meeting space. This is a popular destination for conferences and nonprofit events, with extensive A/V technology available in a modern, innovative setting.
 
Future Legends Events Complex
An hour north of Denver, Future Legends is Colorado’s elite sports and event facility, boasting a professional stadium, multiple baseball diamonds, multi-purpose fields, indoor dome arena, lodging, retail, and more.
 
University of Northern Colorado
This small university is a northern Weld County hub for events, with a wide variety of meeting spaces available at the Campus Commons and University Center. Rooms can accommodate anywhere from 8 guests to 960.
 
The Lyric
The Lyric Cinema Cafe is a locally owned, independent movie theater and event space that features musical and cultural events. This one-of-a-kind Fort Collins gem accommodates all kinds of indoor and outdoor events with a full bar and restaurant onsite but plenty of vendor flexibility, too.
 
Dreams & Dragonflies Event Center
Located on the Cito family farm, this event center offers a rustic barn with views of the Rockies just one mile from I-25 in Johnstown. Trees, flowers, and open space create the perfect backdrop for your celebration. Bonus: You can bring your own caterer and alcohol!
 
FLEXX Productions
From fundraising galas and corporate events to weddings and parties, FLEXX has what you need for a memorable event. For the best collection of beautiful, clean and durable tents and structure tents combined with our experienced staff, we've got you covered.

Primary Event Rentals
Primary Event Rentals offers some of Colorado’s most diverse event rental services and items including tents, standard furnishings, luxury lounge furniture, decor, and more. This dedicated team goes above and beyond to make our clients’ events magical.
 
Suit & Tie DJs
BIG DEAL Company recommends Suit & Tie to all of our clients looking for DJs. They bring high-energy professionalism and fun to celebrations large and small, and are reliable and affordable.
 
Fresh Plate Catering
Tracy with Fresh Plate Catering brings fresh, vibrant food served with uncompromising precision to Northern Colorado and Denver. Fresh Plate works with events large and small to make your menu come to life.

At the Table
At the Table NoCo is a local nonprofit bringing women together for conversations about things that impact our community: from how to give wisely to nonprofits to understanding local composting and recycling.
 
NOCO Women in Business
NoCo Women in Business is a community organization that empowers local female entrepreneurs to find authentic connection while building their businesses. NoCo WIB provides solutions and resources for local entrepreneurs to start or scale their business.
 
The Socialites Club
The Socialites Club is a lifestyle and social club made up of like-minded women of all ages who share a passion for the best things in life. They are spirit lifters who appreciate girlfriends, fine dining, fabulous shoes, and a cocktail or two.
 
Visit Loveland
Visit Loveland is the tourism marketing/events committee for Loveland, Colorado, providing tourism and visitor information to travelers and promoting small businesses and local events.
 
Visit Fort Collins
Visit Fort Collins is the tourism committee and official visitor information source for Fort Collins, Colorado. VFC promotes local events and small businesses to locals and visitors alike.
 

Loveland Chamber of Commerce
The Loveland Chamber of Commerce supports small businesses in the city by encouraging networking, promoting businesses and events, providing free or low-cost classes to business owners, and addressing sustainability needs in the community.
 
BIG DEAL Company’s partnerships with local businesses and nonprofits are symbiotic, driving growth, innovation, and community well-being. We nurture these connections because we believe they set a high standard for what can be achieved through collaborative efforts – proving that when we work together, we create something truly extraordinary.
 
Looking for fresh recommendations and new relationships? Reach out to BIG DEAL Company. For more industry tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.

As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! 
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do.
​As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too!

Contact BIG DEAL Company
​​*** Bringing Joy to the Job ***
Phone: 970-613-1455  or  303-886-3068
Email Us
Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify,
create derivative works, or in any other way exploit any part of our materials without the prior written permission
from My Big Day LLC

Word-of-Mouth Marketing: Generating Referrals for Small Businesses

In the realm of marketing, nothing beats the power of a glowing recommendation from a satisfied customer. Word-of-mouth marketing is an age-old practice that remains one of the most effective strategies for generating referrals and boosting business growth for small enterprises. People overwhelmingly trust word-of-mouth referrals from their peers. In this blog post, we'll explore the significance of word-of-mouth marketing and provide actionable tips for generating referrals for your small business.
 
Why is word-of-mouth marketing so powerful?

In a word: trust. Consumers tend to trust recommendations from people they know more than traditional advertisements. When someone recommends your business, it carries inherent credibility. In a Nielsen study, 83% of people said they trust word-of-mouth recommendations from friends or family members, and another 92% trust word-of-mouth recommendations more than any other method of advertising.
 
Word-of-mouth-marketing (or WOMM) is essentially free, making it an incredibly cost-effective way to promote your business. In addition, your satisfied customers can potentially reach a broader audience than you might through traditional marketing efforts, speaking with people who are not usually part of your marketing audience.
 
Positive recommendations also have a long-lasting effect on your business, as people remember and value personal referrals. Word continues to spread long after the initial recommendation, fostering your business’s community prestige and creating an enduring reputation.

​How can I generate word-of-mouth referrals for my small business?
 
Let’s delve into some strategies that small businesses can employ to generate referrals and maximize their impact:
 
Deliver Exceptional Customer Service
 
Happy customers are more likely to recommend your business to others. When you provide a positive, memorable, and/or unique experience, you’re setting the stage for effective word-of-mouth recommendations from your customers.
 
Encourage Reviews and Testimonials
 
Reviews and testimonials are a form of unpaid advertising that, when used effectively, is more productive than the majority of paid advertisement. Encourage satisfied customers to leave reviews on platforms like Google, Yelp, or industry-specific review sites. Showcase your rave reviews on your website, on social media, and in marketing materials you send to prospective customers.
 
Leverage Social Media
 
Social media can be another source of testimonials in the form of user-generated content – content that is created by a user or customer rather than by your marketing team. Encourage your audience to share their experiences, then broadcast their feedback to reach a wider audience and build trust and credibility in your business.
 
Implement a Referral Program
 
A structured referral program formally incentivizes your satisfied customers to bring in new business. Referral programs offer benefits to happy customers, such as gift cards to your business, freebies, or discounts on services or products, in exchange for bringing new customers to you. These customers are more valuable than a new customer who walks in off the street, because your referring client has already laid the foundation of trust and the expectation of a positive experience.

Network and Collaborate
 
Collaborate with other local businesses and professionals, and attend networking events. Establishing partnerships with complementary businesses can lead to partnerships and mutual referrals. Business owners who have had positive personal interactions with you are much more likely to recommend your business to their customers.
 
Use Storytelling
 
As we discussed last month, storytelling is a powerful tool for eliciting an emotional response from your customers and potential customers. Share your business journey and success stories with your audience. People love hearing about the passion and dedication behind a small business. An engaging narrative can inspire others to support and recommend your brand.
 
Engage with Customer Feedback
 
Regularly monitor online reviews and customer feedback. Promote the positive, and address any negative comments professionally and promptly (but after you’ve allowed some time for your initial emotional response to wear off). Demonstrating your commitment to resolving issues can turn a review around and transform a dissatisfied customer into a loyal advocate. Even when that fails, others will see your response as a testament to your dedication to your business and desire to create positive experiences for your customers.
 
Word-of-mouth marketing holds immense potential for small businesses. By focusing on delivering exceptional customer experiences, encouraging reviews and referrals, and leveraging social media and networking opportunities, you can harness the power of word-of-mouth to grow your business organically and sustainably. A happy customer can be your best marketing asset, and nurturing those relationships can pave the way for a successful and thriving business.
 
When you hire BIG DEAL Company for small business marketing, you gain a built-in partnership. We’ll refer your business to our clients and network of other small businesses and promote your company across our social media network. Start building word-of-mouth today with our experienced marketing team.
 
For more business marketing tips and ideas, follow BIG DEAL Company on Facebook, Instagram, LinkedIn and Pinterest.
 

​BIG DEAL Company has years of experience planning events, which means years we’ve spent building relationships with vendors across Colorado. These established vendor relationships benefit not only us, but our customers. They’re so important that we consider these Partnerships one of our Super Powers (alongside Creativity, Organization, Motivation, Unlimited Energy, Unparalleled Experience, and Professional Problem-Solving). Here are 10 ways our long-term vendor relationships are an asset to YOU, our client.

1. Seamless Communication
Established vendor relationships facilitate smooth communication channels. Familiarity breeds efficiency, enabling our team to convey your expectations and requirements with fewer misunderstandings and missteps in event execution. We take pride in our social capital, and we are well-connected with vendors, non-profits, business owners, and other companies who plan large events in our area.

2. Priority Treatment
Vendors we partner with are more likely to prioritize your events. Your commitment to their services and our work behind the scenes allows them to allocate time, resources, and expertise, ensuring that your events receive top-notch attention and care.

3. Customized Services
We’ve seen it many times over the years – vendors who know and trust our team make exceptions for our clients. Vendors have opened up dates that were unavailable, promised faster turnaround times, and made exceptions to their usual protocols because they know our team is working behind the scenes.
When vendors know a professional planning company is involved, they know there will be fewer demands on their time and energy (because we take that on) and that gives them more flexibility in what they provide.

4. Cost Savings
Vendor relationships can lead to cost savings through negotiated rates and bundled services. Some of our long-term collaborations may grant you access to preferential pricing, helping you manage your event budget more effectively.

5. Consistent Quality
Relying on familiar vendors ensures a consistent level of quality for our clients’ events. You can trust that the products and services provided have been vetted by our team, eliminating any unpleasant surprises.

6. Efficient Problem Solving
When challenges arise, vendors who know BIG DEAL Company are better equipped to address them swiftly. Their familiarity with our planning style allows them to find solutions that align with our clients’ objectives.

7. Streamlined Logistics
Established vendor relationships streamline logistical aspects. Vendors who are well-versed in your event requirements – and we ensure they are – can navigate venue layouts, setup procedures, and timelines with ease, enhancing overall efficiency and leaving room to deal with any challenges that arise.

8. Creative Collaboration
Some vendors contribute valuable insights and ideas for events we plan on behalf of our clients. This collaborative approach often leads to innovative event concepts that impress your attendees.

9. Enhanced Trust and Loyalty
Our team’s partnerships foster a sense of mutual trust and loyalty. We invest in our vendors’ success, just as they invest in our clients’. Through this symbiotic relationship,  we see increased dedication by our preferred vendors to achieving outstanding outcomes for our clients every time.

10. Long-Term Relationship Building
Long-term partnerships with vendors lend stability and continuity to our planning process, allowing us to plan efficiently and creatively. When we collaborate with a familiar vendor, we save time on explanations and skip straight to executing your event vision. 

Established vendor relationships are more than a simple transactional arrangement for us – they are essential to successful event planning, and an asset to our clients. Through seamless communication, customized services, cost savings, and enhanced trust, these partnerships allow our team to deliver consistently remarkable results.
 
For more business and private event tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.