The end of the year is not just a time for holiday festivities and celebrations - it’s also a critical period for nonprofits. It is so critical, that on average, nonprofits raise 26% of their annual revenue in December! A well-executed year-end campaign can set the tone for the upcoming year and provide essential resources for the organization. Nonprofit organizations must pay attention to their fundraising targets during this crucial time. Slash 26% out of anyone’s budget, and the results would be dire! So, what makes an end-of-year campaign a hit and successful? BIG DEAL Company has led multiple successful end-of-year campaigns, and here is what we have found to be some key elements for success:
Donor-Centric Approaches It is always helpful to remember that your donors are the heroes. Successful campaigns pull donors along on a journey, showing how their contributions make a difference. Donors like to see their dollars at work and feel like they are making a difference. Lifting up donors during an end-of-year campaign is also key. Personalized thank-you notes and shout-outs on social media can go a long way in making your supporters feel loved and appreciated. Multi-Channel Outreach You need to have a plan to meet your donors where they are. Gone are the days of a single end-of-year mailer or newsletter. Organizations must utilize social media, emails, as well as direct mailers to get their message across. If your organization has an advertising budget, the end-of-year giving season might be the right time to consider purchasing ad space or mailing lists as a way to broaden your audience reach. Different platforms engage people in different ways, so find out what your audience likes and meet them where they are! Create a Communications Plan Once you have found where your audience receives information, it is vital to set up a communications plan. Prepping your donors well in advance can drastically improve your end-of-year fundraising results. This can be done through emails and social media posts. Prepping communication does not have to ask for money. It just has to serve as a reminder of who you are and what problem you solve. Prepping communication is consistent, engaging, and strategic. Transparency Be open about how the funds will be used. People want to see how their hard-earned money and generosity are making real and tangible impacts. Create Urgency The clock is ticking and the year is ending! Create a sense of urgency by taking advantage of pre-planned giving days like #GivingTuesday, or in Northern Colorado, #ColoradoGivesDay. Build excitement and engagement with a countdown or milestones, encouraging people to act now, rather than later. It’s A Match! According to research from Double the Donation, 84% of donors are more likely to give if they know that their contributions will be matched[1]. 1 in 3 donors indicate that they would give a large gift if matching is applied to their donation[2]. Donors feel that they make a more significant impact on your organization and its cause when they can see their dollars doubled in real-time. Matching Donations can be leveraged by a major donor-matching gift, crowdsourcing matching gifts, or employee/corporate matching gifts. Once you have a plan for a matching gift, it is important that it is communicated clearly with your followers to achieve the greatest impact. [1] https://doublethedonation.com/statistics/ [2] https://doublethedonation.com/statistics/ Follow-Up Once the campaign is over, don’t forget to let everyone know how it went. Celebrate the successes and be honest about the areas where there could be some improvement. It’s also important to be clear with your gratitude. Have a clear plan for how your organization will thank donors at every level - new donors, large donors, small donors, match donors, corporate donors. Giving thanks increases the chances of donors coming back and donating again, setting the foundation for strong and positive relationships. Remember, every donation - big or small - gets you one step closer to your mission’s success. It’s not just about the money - it’s about building a community that shares your values and vision. If you are ready to elevate your organization’s end-of-year fundraising campaign, look no further than BIG DEAL Company. With our proven strategies and experience, we specialize in turning a mission into a compelling story that resonates with donors. We work with organizations to set clear fundraising goals, we design and create engaging multimedia content, and we optimize multi-channel outreach. We also provide robust analytics to help you track campaign performance in real time. Consider working with our team of professionals for your next end-of-year fundraising campaign. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC
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Analytics, insights, results – These are all words used by different online platforms to describe one thing: data about users. Modern business marketing involves gathering a wealth of it, and many websites are already doing this for you behind the scenes. Let’s talk about how you can use these analytics to drive your own small business marketing decisions. What are analytics? By definition, analytics means, “the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software.” Analytics can also refer to Google Analytics, Google’s own web analytics service that you can use to gather data from your website (learn more at Google.com/grow). Other examples of analytics programs include Meta Business Suite’s Insights for Facebook and Instagram and Pinterest’s Analytics. In the age of information, data is a gold mine. Analytics, in marketing, is the art of transforming this raw data into meaningful insights about your customers. This means understanding your audience better, optimizing your marketing strategies, and ultimately driving success. How can analytics help me? Ultimately, the purpose of analytics is to understand what your website and social media users are like and how they behave. You can use analytics to learn which marketing strategies are working for your business, and which are not. All of these things enable you to make better business decisions. Tailoring Marketing Strategies Effective marketing begins with understanding your audience and their preferences. Analytics empowers you to gather and analyze data related to customer demographics, purchasing behavior, and interactions with your marketing campaigns. This information allows you to tailor your marketing strategies to resonate with your target audience, increasing engagement and conversion rates.
Data-Driven Decision Making Incorporating analytics into your marketing and events company culture promotes data-driven decision making at all levels. By utilizing accurate and relevant data, you reduce the guesswork, minimize risks, and increase the likelihood of success in your marketing initiatives and events.
Analytics isn't just about numbers and graphs – it's about understanding your audience, refining strategies, and making informed decisions. In a rapidly evolving landscape, where consumer preferences are as dynamic as ever, making informed choices can be the difference between thriving and falling behind. Overwhelmed with analytics? We can help. With over 20 years working in advertising, marketing and media software, the BIG DEAL Company team proudly specializes in full and partial service marketing campaigns. For more business marketing tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC BIG DEAL Company has years of experience planning events, which means years we’ve spent building relationships with vendors across Colorado. These established vendor relationships benefit not only us, but our customers. They’re so important that we consider these Partnerships one of our Super Powers (alongside Creativity, Organization, Motivation, Unlimited Energy, Unparalleled Experience, and Professional Problem-Solving). Here are 10 ways our long-term vendor relationships are an asset to YOU, our client. 1. Seamless Communication Established vendor relationships facilitate smooth communication channels. Familiarity breeds efficiency, enabling our team to convey your expectations and requirements with fewer misunderstandings and missteps in event execution. We take pride in our social capital, and we are well-connected with vendors, non-profits, business owners, and other companies who plan large events in our area. 2. Priority Treatment Vendors we partner with are more likely to prioritize your events. Your commitment to their services and our work behind the scenes allows them to allocate time, resources, and expertise, ensuring that your events receive top-notch attention and care. 3. Customized Services We’ve seen it many times over the years – vendors who know and trust our team make exceptions for our clients. Vendors have opened up dates that were unavailable, promised faster turnaround times, and made exceptions to their usual protocols because they know our team is working behind the scenes. When vendors know a professional planning company is involved, they know there will be fewer demands on their time and energy (because we take that on) and that gives them more flexibility in what they provide. 4. Cost Savings Vendor relationships can lead to cost savings through negotiated rates and bundled services. Some of our long-term collaborations may grant you access to preferential pricing, helping you manage your event budget more effectively. 5. Consistent Quality Relying on familiar vendors ensures a consistent level of quality for our clients’ events. You can trust that the products and services provided have been vetted by our team, eliminating any unpleasant surprises. 6. Efficient Problem Solving When challenges arise, vendors who know BIG DEAL Company are better equipped to address them swiftly. Their familiarity with our planning style allows them to find solutions that align with our clients’ objectives. 7. Streamlined Logistics Established vendor relationships streamline logistical aspects. Vendors who are well-versed in your event requirements – and we ensure they are – can navigate venue layouts, setup procedures, and timelines with ease, enhancing overall efficiency and leaving room to deal with any challenges that arise. 8. Creative Collaboration Some vendors contribute valuable insights and ideas for events we plan on behalf of our clients. This collaborative approach often leads to innovative event concepts that impress your attendees. 9. Enhanced Trust and Loyalty Our team’s partnerships foster a sense of mutual trust and loyalty. We invest in our vendors’ success, just as they invest in our clients’. Through this symbiotic relationship, we see increased dedication by our preferred vendors to achieving outstanding outcomes for our clients every time. 10. Long-Term Relationship Building Long-term partnerships with vendors lend stability and continuity to our planning process, allowing us to plan efficiently and creatively. When we collaborate with a familiar vendor, we save time on explanations and skip straight to executing your event vision. Established vendor relationships are more than a simple transactional arrangement for us – they are essential to successful event planning, and an asset to our clients. Through seamless communication, customized services, cost savings, and enhanced trust, these partnerships allow our team to deliver consistently remarkable results. For more business and private event tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC |
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