​At Big Deal Company, we’re proud to support several incredible nonprofit partners with everything from development strategy and campaign planning to event production, as well as internal and external communications. And if there’s one question we hear across the board, it’s this: “Are our fundraising events still worth it?”
 
It’s a great question - and an important one. As fundraising trends continue to shift in a post-pandemic world, many organizations are taking a closer look at how events fit into their overall development plan. Are they bringing revenue? Are they building relationships? Or are they draining resources without delivering meaningful returns?
 
Recently, our team member, Carrie, had the opportunity to dive deep into this topic for her capstone project that was part of her time at the Institute for Leaders in Development. She explored the transition many nonprofits are making - from transactional, event-heavy fundraising models to more transformational, relationship-forward strategies.

​Why the Shift?
Events have long been a go-to fundraising strategy. They create visibility, bring people together, and can be an exciting entry point for new supporters. But they also come with real challenges:

• Rising costs - for venues, food, staffing, and entertainment
• Unpredictable attendance
• Limited long-term donor engagement
• Significant staff time and energy

 
A recent White Paper by Big Deal Company on event trends in Colorado found that over 70% of event hosts reported increased expenses, and nearly 63% saw declining attendance. When the return on investment (ROI) shrinks and burnout increases, it’s time to reconsider how events fit into your fundraising mix.
 
So….Should We Kill the Gala?
Not necessarily. However, we recommend evaluating every event through a strategic lens.

​During an ILD interview with Lizz Helmsen, a consultant with Carter Global - a philanthropic forward nonprofit consulting company- shared her perspective as an “event killer,” but not because she’s anti-event. Rather, she encourages nonprofits to be selective and intentional. Her framework for event evaluation includes three key criteria:

1. Mission Alignment - Does the event clearly connect back to your cause?
2. Engagement & Enjoyment - Is it meaningful and enjoyable for your audience? Are you still “drawing” a crowd?
3. Financial Performance - Does the event net a minimum of $100,000 or deliver significant relationship-building value?

 
Tools for Quantifying Your Events
A simple Event Evaluation Rubric can be used to review past and upcoming events. Ask yourself:

• How much did we raise net of expenses?
• What new or deeper relationships did we form?
• Did this event bring repeatable value - new monthly donors, long-term sponsors, or advocacy?
• Did it feel like it fit our mission and brand?

 
Sometimes, it’s not always about the dollars raised at the event - it’s also about the long-term return. For example, an intimate donor dinner that sparks a $25,000 multi-year gift a few months later could have a bigger impact than a large gala that breaks even.
 
What’s Next? Make the Shift with a Plan
If you’re considering shifting from large-scale events to more relationship-based fundraising, have a roadmap.
 
Here’s what we recommend:

• Audit your current events: Which ones are working? Which ones are draining resources?
• Develop relationship touchpoints: Ensure you connect with donors at all levels - not just major gift prospects.
• Introduce awareness events: Small, invite-only gatherings that connect people to your mission without an immediate ask.
• Train your board and staff: Invest in building a culture of relational giving and long-term stewardship.
• Focus on follow-up: A successful event is only as strong as its follow-through. Personalized thank-you notes, check-ins, and invitations to stay involved matter more than swag bags.

Don’t Forget Your Small Donors
In relationship-focused fundraising, every donor matters. Small, recurring donors are often the backbone of a sustainable giving program. With the right communication and engagement strategies, they can grow into long-term supporters, advocates, and even major donors over time.
 
Let’s Build A Smarter Strategy Together
Fundraising isn’t one-size-fits-all. During her ILD journey, Carrie heard from nonprofit leaders using all kinds of models - some event-heavy, some event-free - and each one had valid reasons for their approach. The key is to be intentional, data-informed, and mission-aligned.
 
At Big Deal Company, we’re here to help you do just that. Whether you’re planning your next signature event or rethinking your entire development calendar, we’re ready to help you ask the right questions and build a plan that works - for your mission, your team, and the community you serve.

​At Big Deal Company, we believe business should be personal - and joyful! We’re a collective of creatives, marketers, and event professionals who thrive on collaboration, original ideas, and bringing a touch of magic to every event or campaign we take on. Beyond our collective brainstorming sessions and big-scale productions, there is one thing that grounds everything we do: COMMUNITY.
 
That’s why our almost decade-long partnership with Animal Friends Alliance is more than just a sponsorship - it’s a shared mission.

​For nearly ten years, Big Deal Company has proudly supported Animal Friends Alliance through our annual Easter Keg Hunt, where a portion of the proceeds is donated to help provide care, shelter, and forever homes for animals in need. What began as a fun community event has quickly become a meaningful tradition for our team. It’s one way we blend our love for creative and joyful experiences with our passion for giving back and supporting our communities.

​And it’s not just our company that’s pet-obsessed - our team members are too! (Scroll down to see a few of our four-legged coworkers in action.) Whether we’re organizing large-scale events or refining marketing strategies, many of our brightest ideas have come with a purring cat in our lap or a pup curled under the desk!
 
As a BizPaw sponsor, we’re honored to support an organization that embodies the values we hold close: compassion, connection, and care. Animal Friends Alliance does incredible work to ensure animals in our community are safe, healthy, and loved - and we’re grateful to play a small part in that mission.
 

​Our team at Big Deal Company specializes in:

• Strategic Communications
• Immersive Experiences
• Community-driven Campaigns

We’re more than just an events and marketing company - we’re purveyors of fun, creative problem-solvers, and we count ourselves lucky to be a part of Northern Colorado’s vibrant community. Whether it’s crafting a high-impact marketing plan or designing a one-of-a-kind celebration, we bring the same energy, enthusiasm, and precision to every project.
 
To learn more about how we can help your business or next BIG idea come to life, visit us at www.BigDealCompany.com.
 
Together with Animal Friends Alliance and partners across our communities, we’re building something bigger than business - we’re building joy, one connection at a time.

Planning an event is like playing Jenga.  Every piece holds another piece up and when they line up it’s perfect.  The venue is one of the biggest pieces that can balance out and save other pieces from falling. But what exactly makes a venue perfect for your event?  For corporate meetings, weddings, or charity galas, these top 10 venue must-haves will help you lock in success!
 
1. Location, Location, Location
The first rule of real estate applies to event venues too. Choose a spot that’s easy to find, close to public transport, and has ample parking. Bonus points if it’s in a trendy neighborhood that guests will be excited to visit.
BDC Pro Tip: Check out the surrounding area for restaurants, hotels, and attractions to keep your guests entertained before and after the event.
 
2. The Right Atmosphere
Your venue sets the tone for the entire event. A rustic barn might not scream "corporate excellence," just as a sterile boardroom won’t fit a whimsical wedding.
BDC Pro Tip: Consider the vibe you’re going for. Does the venue enhance your theme, or will you need to spend time and money transforming it?
 
3. Flexibility with Layouts
A great venue offers flexibility. You should be able to arrange seating, stages, and dance floors to fit your needs. No one wants to be stuck in a venue that’s rigid about floor plans.  Some venues even charge extra if you move around too much furniture, so ask ahead of time.
BDC Pro Tip: Ask if the venue has movable walls, customizable lighting, and various furniture options to help bring your vision to life.
 
4. Tech-Savvy Amenities
In today’s world, tech can make or break an event. Look for venues with strong Wi-Fi, AV equipment, and enough power outlets to keep your tech-savvy attendees happy.  It’s especially nice if they have a specific contact who will be on hand to help with any last-minute questions.
BDC Pro Tip: Test the Wi-Fi strength before booking—especially if you’re planning a hybrid event, live-streaming, or digital ticket check-in.
 
5. A Dedicated Point of Contact
A venue with a dedicated event coordinator is a game-changer. They know the ins and outs of the space and can troubleshoot problems before you even realize they exist.
BDC Pro Tip: Build a relationship with this person. Their insider knowledge can save you time, money, and headaches.
 
6. Catering Options That Wow
Let’s face it—food is a highlight of any event. Your venue should either have a top-notch catering team or allow you to bring in your own caterer.
BDC Pro Tip: Ask about menu customization and dietary accommodations. A gluten-free option here and a vegan dish there can make all the difference for guests.
 
7. Adequate Restrooms (Yes, Really!)
It’s not glamorous, but restroom availability is crucial. No one wants long bathroom lines at a formal event.
BDC Pro Tip: Make sure the restrooms are clean, well-stocked, and easily accessible. If the venue has attendants to maintain them during the event, even better!
 
8. Ample Parking (or Easy Transport Options)
Guests should feel relaxed when they arrive—not stressed from circling the block for parking. If parking is limited, ensure there are clear alternatives, like ride-share drop-off zones.
BDC Pro Tip: If the venue is in a busy area, consider arranging a shuttle service to make transportation seamless.
 
9. Accessibility for All
Your venue should be welcoming to everyone, including those with disabilities. Check for ramps, elevators, and accessible restrooms.
BDC Pro Tip: Don’t forget about acoustics for guests with hearing difficulties and clear signage for those who might need assistance navigating the space.
 
10. Backup Plans (Because Life Happens)
Even the best-planned events can hit a snag. Whether it’s a sudden rainstorm or a tech failure, your venue should have contingency plans.
BDC Pro Tip: Ask about indoor/outdoor options, generator backups, and on-call staff to handle unexpected hiccups.
 
Choosing the right venue can feel overwhelming, but focusing on these must-haves will make your decision easier—and your event more successful. 
​

End-of-Year Fundraising Tips for Nonprofits: Maximize Donor Engagement and Donations
When the calendar turns to November, many nonprofits enter one of the most crucial fundraising periods of the year. The holiday spirit, tax benefits, and seasonal giving days create a unique opportunity to drive donations that support mission-driven initiatives. Here are essential year-end fundraising tips to make the most of this giving season and set your nonprofit up for success.

1.    Segment Donor Lists for Targeted Messaging
An effective way to reach donors is by tailoring messages that resonate. Start by pulling your donor lists and segmenting them by factors like donation frequency, donation amount, or specific past campaign involvement. With segmented lists, you can craft personalized messages for each group to increase engagement and the likelihood of donations. For example, you could target major donors with messages about impact-driven milestones and smaller donors with updates about ongoing needs or progress.
 
Benefits of Donor Segmentation:

• Increases Engagement: Personalized messages foster a stronger connection with each group.
• Improves Donation Rates: Targeted appeals are more relevant and impactful.
• Enhances Donor Relationships: Regular, relevant updates make donors feel valued and informed.

 
2.    Review Last Year’s Fundraising Results for SMART Goal Setting
Take a data-driven approach by analyzing previous years’ fundraising performances. Identify which channels (email, social media, direct mail) contributed the most and how different donor segments responded to each campaign. This insight will help you create SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals and set predictable outcomes for this year.
 
SMART Goal-Setting Tips:

• Set Specific Revenue Targets: Define the exact amounts you aim to raise through each channel.
• Measure Campaign Success: Determine engagement rates, average donation amount, and donor retention metrics.
• Keep Goals Achievable: Consider resource availability and adjust goals accordingly.

 
3.    Create a Year-End Marketing and Communications Calendar
An organized marketing calendar is essential to manage the complex end-of-year giving season. Include special dates and events, distribution channels, target audience segments, and clear calls to action for each campaign. Assign team members responsible for each action and track key performance indicators (KPIs) to evaluate effectiveness.
 
Components to Include in Your Calendar:

• Channels and Distribution Dates: Determine when and where your campaign will be shared.
• Audience Segments: Tailor messaging based on donor demographics or donation history.
• Responsibilities: Assign team members to specific tasks.
• KPIs: Track metrics such as funds raised, email open rates, and social engagement.

 
4.    Send a “Loop-Back” Email to All Donors
A “loop-back” email is an effective way to re-engage previous donors. Send an email to donors who contributed in the past, reminding them of their impact and encouraging them to support your mission again this year. Highlight how last year’s donations were utilized and share stories of success.
 
Why Loop-Back Emails Work:

• Builds a Stronger Donor Connection: Donors appreciate hearing about the results of their contributions.
• Encourages Repeat Giving: Sharing impact stories increases the likelihood of renewed support.
• Easily Customizable: Adapt messages based on each donor segment’s past contributions.

 
5.    Gather Stories to Inspire and Share
Donors respond to real stories of lives changed or community improvement. Gather stories from your beneficiaries, staff, or volunteers that exemplify your organization’s impact. These narratives can be shared through emails, social media, or even a dedicated video campaign to bring your mission to life.
 
How to Use Stories Effectively:

• In Email Campaigns: Include a short story with a strong call to action.
• On Social Media: Share stories with engaging visuals or videos for maximum reach.
• During Events: Feature live or recorded testimonials at fundraising events or holiday galas.

 
6.    Send Thanksgiving Gratitude Messages
Thanksgiving offers a perfect time to express your appreciation to all of your generous donors. Utilize “You” language in messages to all of your donors, thanking them for their contributions throughout the year - “Because of You”, “Your Kindness….”, “Your support has made a difference”. This message doesn’t need to or shouldn’t ask for a donation. Expressing gratitude fosters goodwill and reinforces the donors’ sense of purpose and impact.
 
Ideas for a Gratitude Campaign:

• Personalized Emails: Address donors by their name and reference specific campaigns they supported throughout the year. (This is why segmenting your donors is so helpful!)
• Thank-You Videos or Voice Recordings: Share a video message from your organization’s leaders or those impacted by donations. You can also change up your donation thank you’s with a recorded greeting sent as an attachment - these can be highly personal with messages directly from the Executive or Development Director.
• Social Media Shoutouts: Publicly thank donors or recognize notable contributions on all of your social media channels.

​7.    Secure a Matching Gift Opportunity
Donor matches are a powerful way to maximize contributions, as many donors are motivated by the potential to double their impact. Work with major donors or corporate sponsors to set up a matching gift for year-end giving campaigns. Highlight this match in all promotional materials to encourage giving.
 
Matching Gift Tips:

• Highlight the Urgency: Communicate that contributions will be matched only for a limited time.
• Emphasize Impact: Explain how matched gifts significantly amplify impact.
• Share Progress: Update donors on the progress toward the match to encourage contributions.

 
8.    Set Up a Peer-to-Peer Holiday Giving Campaign
Peer-to-peer fundraising engages your supporters in promoting your cause within their personal networks, expanding your reach organically. Equip volunteers, board members, and loyal donors with the tools they need to run mini-campaigns on your behalf. Provide sample social posts and email templates to make it easy for them to ask friends and family for support.
 
Peer-to-Peer Campaign Tips:

• Create Fundraiser Kits: Provide social media assets and email or phone scripts for participants.
• Encourage Friendly Competition: Offer rewards or recognition for top fundraisers.
• Monitor Progress: Track the performance of each peer-to-peer campaign and recognize high achievers.

 
9.    Use Clear Calls-to-Action in All Communications
Every piece of communication should include a clear, compelling call to action (CTA). Whether it’s donating, volunteering, or sharing a story, a CTA should be specific and easy to follow. Phrases like “Donate Now to Double Your Impact” or “Yes - I want to provide affordable housing for families in my community!” are both actionable and inspiring.
 
10.    Focus on Growing Your Donor Base, Not Just the Funds Raised
When evaluating year-end fundraising success, nonprofits often focus on the total amount of funds raised. However, emphasizing the number of new donors can be equally valuable, if not more so.
Attracting new supporters expands your donor base, builds long-term relationships, and boosts future fundraising potential. By welcoming new donors, your organization creates a broader community of advocates and supporters who may contribute regularly, increasing your impact over tie.
Celebrating this growth in new supporters highlights the strength and reach of your mission beyond just dollar amounts - making it feel less transactional, and fostering a stronger, more diverse network of supporters for years to come.
 
 
With thoughtful planning and data-driven approaches, nonprofits can make the most of the end-of-year giving season. By segmenting donor lists, setting clear goals, sharing impactful stories, and expressing gratitude, you can build stronger connections with donors and inspire increased contributions. Utilize these strategies to create a memorable and successful year-end fundraising campaign that sustains your mission well into the coming year.
 
Big Deal Company is proud to support many nonprofits during the end-of-year giving season and beyond, helping organizations maximize their impact through strategic fundraising campaigns and successful event fundraisers. We offer a variety of downloadable resources, expert tips, and best practices, all designed to make your year-end giving campaign a success.

Follow us on social media for event highlights, creative inspiration, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube  | 📌 Pinterest
​Sign up for our online newsletter to stay updated on the latest insights and tools.

On Saturday, November 9, over 400 guests gathered at Ellis Ranch for the annual Loveland Habitat for Humanity Builder’s Ball, an evening dedicated to raising awareness and funds to support affordable housing in Northern Colorado. Planned and produced with the assistance of Big Deal Company, the event was hailed by attendees as the “Best Builder’s Ball yet!” 
Our team assisted with messaging, PR, social media, website, vendor management, staffing and event logistics.
Here is a recap of the evening’s success and highlights.

Below is a summary of the 2024 event:
​EMAIL RECOGNITION:

• "Save the Date" notifications
• Emails sent to Cache NHA mailing list
• Post-event follow up email to all vendors, sponsors, and attendees

WEBSITE:

• Event page with sponsor recognition
• Ticketing page
• Event recognition on BIG DEAL website
• NoCo Style Coverage
• Townsquare Media Coverage
• Macaroni Kid Media Coverage
• Countless media publications (Press release)

DIGITAL:

• Social media posts across platforms
• Social media cross promotion on BIG DEAL and event pages and community pages
• NoCo Style coverage
• BIG DEAL promotion
• Event listing on 50+ websites
• KUNC promotion
• Townsquare coverage

7 Effective (and Affordable) Marketing Tips for Nonprofits on a Budget

Marketing your nonprofit’s mission can feel overwhelming at times, especially when you’re working within a tight, or sometimes, non-existent budget. However, with a strategic approach, even limited resources can provide great results.
 
Big Deal Company has pulled together some practical tips and tricks to help your nonprofit effectively market your cause without breaking the bank.
 
1.    Know Your Audience
The foundation of successful marketing is knowing who you are speaking to. Are you targeting potential clients, donors, or businesses? Each audience has different motivations and needs, so it’s imperative that you tailor your messages accordingly.

• Potential Clients are seeking solutions or services
• Donors want to see the impact of their contribution and how they can be part of the story.
• Businesses may be interested in partnerships, corporate social responsibility (CSR), or sponsorship opportunities

 
2.    Use Donor-Centric Language
When marketing to donors, make THEM the hero of the story. Use “YOU” language to show how their contribution makes a difference. For example, instead of saying, “Our organization provides food to families in need,” say, “YOU can provide food to families in need by supporting this mission.” This makes the donor feel personally involved in creating change.

3.    Leverage Social Media for Free Promotion
Social media platforms like Facebook, Instagram, and LinkedIn offer free tools that can help you reach a larger audience. Focus on:

• Storytelling: Share success stories, images, and videos that showcase your impact
• Engagement: Regularly interact with your followers through comments, polls, and questions to build a community around your cause

               It’s also important to take note of where your audiences spend their time. Perhaps your supporters are from a younger generation. If so, you may consider creating and maintaining an organizational TikTok or YouTube Channel to best reach your target audience.
 
4.    Collaborate with Local Influencers, Organizations, and Volunteers
Reach out to local influencers, groups, community leaders, or even businesses that align with your cause. They can amplify your message by sharing it with their networks. Similarly, dedicated volunteers can help spread the word and even assist with event organization or marketing efforts. Big Deal Company always creates an event or campaign Media Kit that can easily be distributed to Board Members or organizational ambassadors so they can help spread the word!

5.    Create an Email Newsletter
Email marketing remains one of the most cost-effective ways to communicate directly with your audience. Use newsletters to:

• Share upcoming events or achievements
• Tell compelling stories about the people or causes you support
• Offer opportunities for supporters to get involved.

               It is important to share consistent communication. Build a communication calendar to plan out when your organization communicates with your readers. Readers will start to anticipate your emails when you provide dependable and consistent communications.
 
6.    Utilize Free Tools and Resources
There are a plethora of free or low-cost marketing tools that can help you get the job done efficiently:

• Canva: For creating eye-catching graphics and videos
• Mailchimp: For easy-to-craft email marketing campaigns
• Google for Nonprofits: Offers free access to Google Ads to promote your cause to a wider audience

 
7.    Host Virtual or Low-Lift Events
Events don’t have to be expensive to be impactful. Consider hosting a virtual event, such as a live stream or webinar, which can be more budget-friendly than an in-person gathering. Invite supporters to join for free and encourage donations or sponsorships during the event.

BONUS:
8. Enlist a contractor, such at BIG DEAL Company to take on these important pieces. Rather than hire a full-time staff member, our team of experts can support you in an variety of ways, and work with your budget!

​Big Deal Company Can Help
At Big Deal Company, we understand the challenges nonprofits face when it comes to marketing on a budget. Our team is dedicated to helping you develop affordable marketing strategies, organize impactful events, and communicate your mission effectively. We’re here to ensure that your message reaches the right audience and generates meaningful support and funds for your cause.
 
Ready to grow your nonprofit’s impact? Contact Big Deal Company today to explore how we can help with your marketing efforts.

​The Family Center-La Familia’s Fiesta Party was a huge success, with a record-breaking crowd gathering to enjoy the vibrant and eclectic atmosphere at The Lyric. The evening kicked off with a lively salsa dancing lesson, followed by electrifying music from Salsa Forte, setting the perfect tone for a night of fun.

​This year’s Silent Auction featured a unique addition - the Piñata Experience, where La Familia supporters in-person and online bid on six themed piñatas filled with gift cards and candy. One special piñata included a highly coveted Casa Bonita package, adding extra excitement to the event!

At the heart of the celebration was The Family Center’s mission to support children and families, ensuring they all THRIVE! The Fiesta truly put the “fun” in fundraising, and we can’t wait for next year’s celebration of 30 years of impact in Northern Colorado!

The Greeley Family House Summerfest was a resounding success, bringing together community members for a night of fun and fundraising. This annual event supports the organization’s vital mission of providing temporary housing and support services for families experiencing housing instability in Weld County.
 
Hundreds of guests gathered at the beautiful AIMS Community College Welcome Center. The casual and fun event followed a tropical theme, with pineapples and tiki lanterns as decor. Guests mingled in the open outdoor reception area while a Salsa Band and Dancers entertained.
 
Following the welcome reception, guests moved upstairs to the banquet hall to dine on Cuban-inspired dishes provided by the University of Northern Colorado catering team. A mission-driven program and raffle drawing quickly followed dinner.
 
The evening concluded with plenty of laughter and fun, provided by 2 professional comedians from Denver Comedy Works.
 
Big Deal Company played a crucial role in ensuring the event’s smooth operation:

1. Event Management: Our team assisted with overall event coordination.
2. Check-in Process: Big Deal led the check-in procedures, ensuring a seamless experience for attendees.
3. Event Flow: We assisted in managing the flow of activities throughout the evening.
4. Raffle Prize Distribution: Team members were on hand to help organize the distribution of the many raffle prizes at the end of the evening.

 
Special thanks to all sponsors, attendees, and volunteers who made this event possible. The community's continued support is vital in addressing homelessness and supporting families in need.
 
The Greeley Family House is a 501(c)(3) organization dedicated to assisting families experiencing homelessness in Weld County. Their programs focus on providing temporary housing and support services to very low-income and working-poor families in Greeley and Weld County.

Non-Profit Stakeholder Guide: Free Printable
 ​Every nonprofit has stakeholders—people and boards who care about your success and can impact your goals. Managing these relationships is very important. By knowing who they are, staying aware of what they’re up to, and keeping the conversation going, you boost your chances of success for a positive relationship that builds towards your nonprofits goals.