The setting provided the perfect spot for an emotional ceremony where couples declared or reaffirmed their love. The space was decorated beautifully, and there was live music adding to the romantic atmosphere. 

For Karin & Andrew Martinez, the experience was nothing short of amazing:
 
“What an experience! We participated in the annual Loveland Valentine’s Group Wedding and what a fantastic experience!
We had no idea what to expect, and the event exceeded our expectations. I highly recommend this event to everyone - skip the courthouse and save the date and buy tickets for Valentine’s Day at Sweet Heart Winery!
The communication through email was great, the photographers and Photo Booth operators were fun, the tasting room staff were enthusiastic and passionate about wine, and the ceremony ran smoothly. Everyone involved really put their heart and soul into making a special event. The officiant conducted a sweet, heartfelt ceremony and the live music was wonderful! An easy, stress-free experience.”
 

​The Big Deal Company team was proud to play a role in making this event a success. Christine and Carrie provided readings during the ceremony, while Tiffany helped with decor and guided couples through the lineup before they walked down the aisle.
 
As glasses clinked and couples shared their first (or renewed) kiss as spouses, the afternoon was a reminder that love always finds its way in Loveland.
 
Cheers to the happy couples, and here’s to another year of love in the Sweetheart City!

2025 Event Crew:
Planners: Big Deal Company
Venue and wine: Sweet Heart Winery
Officiant: Todd Harding
Musician: Branden Sipes
Balloon Decor: Dreams By Design
Ice Sculpture: Struckman Sculpture
Photography: Dick Knapp Photography
Cupcakes: B Sweet Cupcakes
Photobooth: Bumble Bee the Photo Booth
Air BnB Prize Hosts: Chateau de Fleur Properties

Hearts will melt at Loveland's 9th Annual Valentine's Day Wedding and Vow Renewal Ceremony on February 14th, 2025.
 
Love is taking center stage as BIG DEAL Company proudly presents the most enchanting celebration in Loveland – the Sweetheart City! In its 9th year, this event has already united over 330 couples in the spirit of love and commitment.
 
Led by the hopeless romantic, Todd Harding, legendary radio host, and serenaded by the soulful tunes of Branden Sipes – this custom wedding ceremony promises to leave not a dry eye. The music? It's up to the registered couples to vote on the soundtrack of their special day. It's no wonder some romantics have made this event an annual tradition!
 
Couples seeking a uniquely romantic Valentine's Day celebration can find their perfect match in Loveland's Annual Group Wedding & Vow Renewal Ceremony at Sweet Heart Winery. For just $150 per couple, participants will experience an intimate ceremony featuring live music they help select, complete with official marriage certificate signing, professional photography, and keepsake photos with custom backdrops. Each couple receives a commemorative lock to secure their love story on Loveland's famous LOVE or HEART sculpture, creating a lasting symbol of their commitment in America's Sweetheart City.
 
The comprehensive package extends beyond the ceremony itself, treating couples to signature wedding cupcakes from B Sweet Cupcakes, a celebratory glass of wine, and a specially curated gift bag filled with offerings from Northern Colorado businesses. Participating couples can take advantage of exclusive discounts at local accommodations, including special rates at LaQuinta and Chateau de Fleur Properties' downtown AirBnBs. The celebration includes chances to win remarkable prizes, from Eagles Hockey tickets to romantic getaway packages featuring wine tastings and entertainment at The Rialto, ensuring that the memories of this special day extend well beyond February 14th.
 
Say "I DO" for the first time or again and again at The Loveland Valentine's Day and Vow Renewal Ceremony!
Tickets: ValentinesDayInLoveland.com
 
The Loveland Valentine’s Day Group Wedding is brought to you by BIG DEAL Company and is supported by Visit Loveland and the Loveland Chamber.
Media Contact: Christine Forster  (970) 613-1455  [email protected]
​

Loveland’s Annual Valentine’s Day Group Wedding & Vow Renewal Ceremony
Friday, February 14th, 2025
Sweet Heart Winery
5500 W US-34, Loveland, CO 80537
4pm

A romantic ceremony with music you vote on, a customized ceremony, keepsake photos, a LOCK couples can use to "Lock their love" on the famous LOVE sculpture or HEART sculpture in Loveland, gift bags, signature wedding cupcakes, promotional opportunities just for our wedding guests, and a chance to win a huge gift basket! An original way to celebrate your love ON Valentine's Day!
Celebrate your love in the most unique way in America's Sweetheart City!

Website: https://www.valentinesdayinloveland.com/
Tickets: $150 per couple
Tickets: https://www.eventbrite.com/.../loveland-valentines-day... 

Wedding & Vow Renewal Package
Custom Wedding & Vow Renewal Ceremony in the Sweetheart City, Loveland CO
Romantic Ceremony & LIVE Music
Your Marriage Certificate Signed by the Officiant
Signature Wedding Cupcakes from B Sweet Cupcakes
Gift Bag from Participating Northern Colorado Businesses
Keepsake Photo with Custom Backdrop - Onsite
Keepsake Lock you can Use to Permanently 'Lock your Love' on the Famous Loveland Sculpture or Heart from Visit Loveland!
A Chance to Win a BIG Gift Basket from Local Businesses!
Specials and Discounts Just for Wedding/Vow Couples around Loveland!
Professional Photographer Photos of the BIG DAY
A glass of wine each!

Press Conference Invitation: Tuesday, January 7, 2025, 4pm MT
 
Exclusive First Look of Loveland’s 79th Anniversary Valentine Season Details
 
Includes unveiling of 2025 Valentine Re-Mailing Program card, cachet and stamp; annual Sweetheart Festival details; annual Group Wedding & Vow Renewal Ceremony information
 
LOVELAND, Colo. – December 17, 2024 – In Loveland, Colorado, the nation’s Sweetheart City, Valentine season starts now. The Loveland Chamber of Commerce and Visit Loveland Colorado are kicking off Loveland’s 2025 Valentine Season with a press conference on Tuesday, Jan. 7, 2025 at 4pm.
 
What: Loveland Valentine Season 79th Anniversary Press Conference
When: 4 p.m. MDT, Tuesday, Jan. 7, 2025
Where: Sweet Heart Winery 5500 W US-34, Loveland, CO 80537
 
Highlights of the 2025 Valentine Season
The city that has become synonymous with love is preparing to showcase its most anticipated annual tradition. Loveland continues to capture hearts worldwide, processing an astounding 100,000 Valentines each year and maintaining its status as the nation's premier Valentine destination.
 
Exclusive Unveiling Details:

• Press conference will feature live reveal of the 2025 Valentine card, cachet, and postmark
• Media representatives will have unprecedented access to capture close-up images of the 2025 Valentine mailed items, products and event announcements
• Comprehensive press materials, including B-roll and high-resolution photos, will be distributed following the January 7th

 
Exciting Upcoming Events
The celebration extends beyond the postmark, with several must-attend events marking the season:

• Loveland Sweetheart Festival: The largest Valentine's Day celebration in the country
• Sweetheart Classic: A unique athletic event for love-minded runners on February 15th
• Valentine Group Wedding at Sweet Heart Winery: A romantic celebration on February 14th
• Loveland Lights Live: A magical evening under the stars

 
This year's program continues Loveland's legacy as the epicenter of a global Valentine tradition, offering a unique blend of romance, community, and connection. Media outlets are encouraged to be part of this momentous occasion and help share the magic of Loveland's cherished Valentine traditions. Thank you to the Loveland Chamber’s Valentine Season Sponsor, Elevation Credit Union.
 
"We are excited to celebrate 79 years of sharing love worldwide! Each year, the Valentine season in Loveland continues to captivate hearts. There's no more meaningful way to spread love, joy, and hope than through a heartfelt Valentine from the Sweetheart City. This year's designs and messages reflect our ongoing dedication to kindness and connection. Continuing this cherished tradition is especially important as we remind the world that love is the most beautiful gift we can give and receive." – Mindy McCloughan, President, Loveland Chamber of Commerce
 
***Press attendees who attend also receive a Valentine Gift Bag from Visit Loveland and event vendors.
Thank you for your continued support of this program. We look forward to seeing you there!
 
Please RSVP:
Christine Forster | BIG DEAL Company | [email protected] | 970-613-1455
 
Press Questions can be directed to:
Mindy McCloughan | Loveland Chamber of Commerce | [email protected] | 970-744-4791

BIG DEAL Company was the proud event planning partner for the Loveland Chamber of Commerce and their annual Valentine Press Conference. We had a great press turn-out and were delighted to showcase all of the MAJOR announcements, celebrating love and driving tourism to the Sweetheart City!

The following partners were acknowledged:

• McKayley Lane, Miss Loveland Valentine and chaperone Norma Jean Goodheart
• Jacque Leivestad, Loveland Post Office as well as the postmaster Chad Daniel
• Cindy Mackin, Visit Loveland
• Guy McConnell, Grimm Brothers 
• Gus Aguirre, Top of the Lake Coffee
• Brian Cook, Colorado Candy Company
• David Burks, Sweetheart Winery & Event Center
• Corry McDowell, Collector’s Envelope Artwork & Postal Cancellation Stamp Designer
• Tiffany Villavicencio, Card Designer 
•  Brenda S. Glover, Card Verse Author
•  Jeani Bork, Cachet Verse Author ​
• Sweetheart City Racing
• Christine Forster, BIG DEAL Company

A downloadable copy of the official press release is below.

Your BIG DEAL Press Conference Planners: Amy & Christine: