Analytics, insights, results – These are all words used by different online platforms to describe one thing: data about users. Modern business marketing involves gathering a wealth of it, and many websites are already doing this for you behind the scenes. Let’s talk about how you can use these analytics to drive your own small business marketing decisions. What are analytics? By definition, analytics means, “the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software.” Analytics can also refer to Google Analytics, Google’s own web analytics service that you can use to gather data from your website (learn more at Google.com/grow). Other examples of analytics programs include Meta Business Suite’s Insights for Facebook and Instagram and Pinterest’s Analytics. In the age of information, data is a gold mine. Analytics, in marketing, is the art of transforming this raw data into meaningful insights about your customers. This means understanding your audience better, optimizing your marketing strategies, and ultimately driving success. How can analytics help me? Ultimately, the purpose of analytics is to understand what your website and social media users are like and how they behave. You can use analytics to learn which marketing strategies are working for your business, and which are not. All of these things enable you to make better business decisions. Tailoring Marketing Strategies Effective marketing begins with understanding your audience and their preferences. Analytics empowers you to gather and analyze data related to customer demographics, purchasing behavior, and interactions with your marketing campaigns. This information allows you to tailor your marketing strategies to resonate with your target audience, increasing engagement and conversion rates.
Data-Driven Decision Making Incorporating analytics into your marketing and events company culture promotes data-driven decision making at all levels. By utilizing accurate and relevant data, you reduce the guesswork, minimize risks, and increase the likelihood of success in your marketing initiatives and events.
Analytics isn't just about numbers and graphs – it's about understanding your audience, refining strategies, and making informed decisions. In a rapidly evolving landscape, where consumer preferences are as dynamic as ever, making informed choices can be the difference between thriving and falling behind. Overwhelmed with analytics? We can help. With over 20 years working in advertising, marketing and media software, the BIG DEAL Company team proudly specializes in full and partial service marketing campaigns. For more business marketing tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC
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SCAMS, SPAM and MORE SCAMS Wow -- they just keep coming! We happened across a great resource for current scams and spam. If you are ever in doubt, check this link to a list of current prevalent scams locally. https://www.larimer.gov/sheriff/services/information/frauds-scams If you see any messages in your social media inbox that mention your account being shut down--- know that it is a scam. It is happening to all business accounts, across all platforms. Meta Fundraising Tools for Non-Profits Many of our clients take advantage of the easy way to fundraise on social media. For those who use the fundraising tools on Facebook and Instagram (Meta), you probably received an email that could have looked like spam, but is important. You will need to accept the NEW TERMS sent to you via your social pages so that you can continue to allow fundraising via your pages. Learn more here: https://www.facebook.com/gpa/blog/paypal-giving-fund#:~:text=Today%2C%20we're%20announcing%20changes,nonprofits%20through%20Meta%20Payments%20Inc. A Word on 'Contesting' Lately our inboxes have been inundated with contesting opportunities and questions from clients. "Your business has been nominated for an award!" There are a number of 'Vanity Scams' going around. This is a seemingly legit award, that ultimately costs you money to promote that you received the award. There are SO MANY contests out there... some reputable, of course. How do you figure out which is worth your time? Ask yourself these questions....
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC Word-of-Mouth Marketing: Generating Referrals for Small Businesses In the realm of marketing, nothing beats the power of a glowing recommendation from a satisfied customer. Word-of-mouth marketing is an age-old practice that remains one of the most effective strategies for generating referrals and boosting business growth for small enterprises. People overwhelmingly trust word-of-mouth referrals from their peers. In this blog post, we'll explore the significance of word-of-mouth marketing and provide actionable tips for generating referrals for your small business. Why is word-of-mouth marketing so powerful? In a word: trust. Consumers tend to trust recommendations from people they know more than traditional advertisements. When someone recommends your business, it carries inherent credibility. In a Nielsen study, 83% of people said they trust word-of-mouth recommendations from friends or family members, and another 92% trust word-of-mouth recommendations more than any other method of advertising. Word-of-mouth-marketing (or WOMM) is essentially free, making it an incredibly cost-effective way to promote your business. In addition, your satisfied customers can potentially reach a broader audience than you might through traditional marketing efforts, speaking with people who are not usually part of your marketing audience. Positive recommendations also have a long-lasting effect on your business, as people remember and value personal referrals. Word continues to spread long after the initial recommendation, fostering your business’s community prestige and creating an enduring reputation. How can I generate word-of-mouth referrals for my small business? Let’s delve into some strategies that small businesses can employ to generate referrals and maximize their impact: Deliver Exceptional Customer Service Happy customers are more likely to recommend your business to others. When you provide a positive, memorable, and/or unique experience, you’re setting the stage for effective word-of-mouth recommendations from your customers. Encourage Reviews and Testimonials Reviews and testimonials are a form of unpaid advertising that, when used effectively, is more productive than the majority of paid advertisement. Encourage satisfied customers to leave reviews on platforms like Google, Yelp, or industry-specific review sites. Showcase your rave reviews on your website, on social media, and in marketing materials you send to prospective customers. Leverage Social Media Social media can be another source of testimonials in the form of user-generated content – content that is created by a user or customer rather than by your marketing team. Encourage your audience to share their experiences, then broadcast their feedback to reach a wider audience and build trust and credibility in your business. Implement a Referral Program A structured referral program formally incentivizes your satisfied customers to bring in new business. Referral programs offer benefits to happy customers, such as gift cards to your business, freebies, or discounts on services or products, in exchange for bringing new customers to you. These customers are more valuable than a new customer who walks in off the street, because your referring client has already laid the foundation of trust and the expectation of a positive experience. Network and Collaborate Collaborate with other local businesses and professionals, and attend networking events. Establishing partnerships with complementary businesses can lead to partnerships and mutual referrals. Business owners who have had positive personal interactions with you are much more likely to recommend your business to their customers. Use Storytelling As we discussed last month, storytelling is a powerful tool for eliciting an emotional response from your customers and potential customers. Share your business journey and success stories with your audience. People love hearing about the passion and dedication behind a small business. An engaging narrative can inspire others to support and recommend your brand. Engage with Customer Feedback Regularly monitor online reviews and customer feedback. Promote the positive, and address any negative comments professionally and promptly (but after you’ve allowed some time for your initial emotional response to wear off). Demonstrating your commitment to resolving issues can turn a review around and transform a dissatisfied customer into a loyal advocate. Even when that fails, others will see your response as a testament to your dedication to your business and desire to create positive experiences for your customers. Word-of-mouth marketing holds immense potential for small businesses. By focusing on delivering exceptional customer experiences, encouraging reviews and referrals, and leveraging social media and networking opportunities, you can harness the power of word-of-mouth to grow your business organically and sustainably. A happy customer can be your best marketing asset, and nurturing those relationships can pave the way for a successful and thriving business. When you hire BIG DEAL Company for small business marketing, you gain a built-in partnership. We’ll refer your business to our clients and network of other small businesses and promote your company across our social media network. Start building word-of-mouth today with our experienced marketing team. For more business marketing tips and ideas, follow BIG DEAL Company on Facebook, Instagram, LinkedIn and Pinterest. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC BIG DEAL Company has years of experience planning events, which means years we’ve spent building relationships with vendors across Colorado. These established vendor relationships benefit not only us, but our customers. They’re so important that we consider these Partnerships one of our Super Powers (alongside Creativity, Organization, Motivation, Unlimited Energy, Unparalleled Experience, and Professional Problem-Solving). Here are 10 ways our long-term vendor relationships are an asset to YOU, our client. 1. Seamless Communication Established vendor relationships facilitate smooth communication channels. Familiarity breeds efficiency, enabling our team to convey your expectations and requirements with fewer misunderstandings and missteps in event execution. We take pride in our social capital, and we are well-connected with vendors, non-profits, business owners, and other companies who plan large events in our area. 2. Priority Treatment Vendors we partner with are more likely to prioritize your events. Your commitment to their services and our work behind the scenes allows them to allocate time, resources, and expertise, ensuring that your events receive top-notch attention and care. 3. Customized Services We’ve seen it many times over the years – vendors who know and trust our team make exceptions for our clients. Vendors have opened up dates that were unavailable, promised faster turnaround times, and made exceptions to their usual protocols because they know our team is working behind the scenes. When vendors know a professional planning company is involved, they know there will be fewer demands on their time and energy (because we take that on) and that gives them more flexibility in what they provide. 4. Cost Savings Vendor relationships can lead to cost savings through negotiated rates and bundled services. Some of our long-term collaborations may grant you access to preferential pricing, helping you manage your event budget more effectively. 5. Consistent Quality Relying on familiar vendors ensures a consistent level of quality for our clients’ events. You can trust that the products and services provided have been vetted by our team, eliminating any unpleasant surprises. 6. Efficient Problem Solving When challenges arise, vendors who know BIG DEAL Company are better equipped to address them swiftly. Their familiarity with our planning style allows them to find solutions that align with our clients’ objectives. 7. Streamlined Logistics Established vendor relationships streamline logistical aspects. Vendors who are well-versed in your event requirements – and we ensure they are – can navigate venue layouts, setup procedures, and timelines with ease, enhancing overall efficiency and leaving room to deal with any challenges that arise. 8. Creative Collaboration Some vendors contribute valuable insights and ideas for events we plan on behalf of our clients. This collaborative approach often leads to innovative event concepts that impress your attendees. 9. Enhanced Trust and Loyalty Our team’s partnerships foster a sense of mutual trust and loyalty. We invest in our vendors’ success, just as they invest in our clients’. Through this symbiotic relationship, we see increased dedication by our preferred vendors to achieving outstanding outcomes for our clients every time. 10. Long-Term Relationship Building Long-term partnerships with vendors lend stability and continuity to our planning process, allowing us to plan efficiently and creatively. When we collaborate with a familiar vendor, we save time on explanations and skip straight to executing your event vision. Established vendor relationships are more than a simple transactional arrangement for us – they are essential to successful event planning, and an asset to our clients. Through seamless communication, customized services, cost savings, and enhanced trust, these partnerships allow our team to deliver consistently remarkable results. For more business and private event tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC At MBD Marketing & Events, we know how to mix work and play to create a truly fun and engaging work environment. We pride ourselves on bringing energy and enthusiasm to our work every day. All of us find meaning and joy in the work we do for our clients. Here’s how each member of our team brings “Joy to the Job! Christine Forster President, Purveyor of Passions I bring Joy to the Job by providing clients with BIG DEAL Company team members that match best with their needs. Every client, no matter the size, deserves someone who truly cares about their business and aligns well with their beliefs and passions. The personal touches are also important to me as a business owner. Postcards, happy notes, social time outside of business time and passing along business leads all are ways I bring joy to the job. Carrie Kaufman (Stadtmueller) Executive, Content Conductor I provide a cool and calm presence when things go off-course. In event planning, we are trained to imagine and prepare for all possible outcomes. Sometimes things don't go exactly as planned. I make it my mission to stay calm and on-task during these little moments of chaos, hopefully providing peace of mind to our clients. I enjoy working behind the scenes so our clients and their causes can shine! Tiffany Dinsmore Manager, Magic Maker One of my personal strengths is the ability to remain calm and think things through when a problem arises, rather than panic. I have the ability to remain level-headed and solve problems behind the scenes, relieving stress and worry for our clients and bringing them joy. Katie Patterson Director, Community Wizard I absolutely love to problem solve. The moment something inevitably goes wrong and we are able to quickly solve the issue is so rewarding. Sometimes the client comes to us with a problem and is beyond grateful we were there to solve it (day of or in the days before an event). But many times the client isn’t even aware of the issue and sees everything running smoothly. In both cases, problem-solving truly brings me joy! Kathy Teele Manager, Client Cheerleader I love to be in person with events, as it gives you a chance to meet and talk with the guests. You get to hear their stories, share in their joy, see their excitement and know that you were a hug, an ear for listening or you were someone for them to jump for joy with. It's what everyone needs! Sarah Biekert Manager, Punctuation Prodigy I am a perfectionist. When I’m working, every detail matters, because my goal is to make our client’s vision come to life. Whether it’s someone’s wedding or a small business client, my favorite thing is when a client walks into their event space or sees marketing materials we’ve prepared and says, “Wow,” with a smile on their face. Amanda Sammartino Manager, Marketing Maven I'm not afraid to ask the tough questions to help identify barriers to success. I also use my fundraising background to help create materials that will anticipate donor questions. Amy Dixon Manager, Marketing Maven I try to bring joy to my clients by talking them up in social media posts. It’s always hard to brag about yourself, but if someone else is seeing the talent in you and is good at expressing your strengths in words, it’s a huge compliment! As purveyors of fun with BIG DEAL Company, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude and team of women with diverse backgrounds and expertise allows for unique ideas. Our passion for perfection makes every client a priority! Carrie Rose Brennan Manager, Content Queen My personal joy comes from the visual arts and photography. One way I express joy and share it with others is through my photography. My photography seeks to see things from a new perspective: capturing patterns and ratios, the play of light, and of course the product for our customers. I have worked on thousands of websites and use my skill of recognizing patterns to make great user-friendly websites for customers. When I design a website, I try to make it as user-friendly as possible as well as having the overall design capture the aesthetic and ethos of the company. Marissa Rogers Exceptional Event Expert One of my strengths is learning the little things that are most important to my clients, and my attention to detail. Sometimes the smallest details can make the biggest impact by featuring those details in an event. I look out for those little, surprise "wow" moments and how I can incorporate them into an event to make it really personalized and special. Our team listens first. We are passionately curious about you and your business – what moves you and what you want to accomplish. We offer custom business support plans, based on your business size and goals. Our packages offer a large variety of services all in one place, giving you a source of support and streamlined productivity. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us |
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