At Big Deal Company, we’re proud to support several incredible nonprofit partners with everything from development strategy and campaign planning to event production, as well as internal and external communications. And if there’s one question we hear across the board, it’s this: “Are our fundraising events still worth it?” It’s a great question - and an important one. As fundraising trends continue to shift in a post-pandemic world, many organizations are taking a closer look at how events fit into their overall development plan. Are they bringing revenue? Are they building relationships? Or are they draining resources without delivering meaningful returns? Recently, our team member, Carrie, had the opportunity to dive deep into this topic for her capstone project that was part of her time at the Institute for Leaders in Development. She explored the transition many nonprofits are making - from transactional, event-heavy fundraising models to more transformational, relationship-forward strategies. Why the Shift? Events have long been a go-to fundraising strategy. They create visibility, bring people together, and can be an exciting entry point for new supporters. But they also come with real challenges:
A recent White Paper by Big Deal Company on event trends in Colorado found that over 70% of event hosts reported increased expenses, and nearly 63% saw declining attendance. When the return on investment (ROI) shrinks and burnout increases, it’s time to reconsider how events fit into your fundraising mix. So….Should We Kill the Gala? Not necessarily. However, we recommend evaluating every event through a strategic lens. During an ILD interview with Lizz Helmsen, a consultant with Carter Global - a philanthropic forward nonprofit consulting company- shared her perspective as an “event killer,” but not because she’s anti-event. Rather, she encourages nonprofits to be selective and intentional. Her framework for event evaluation includes three key criteria:
Tools for Quantifying Your Events A simple Event Evaluation Rubric can be used to review past and upcoming events. Ask yourself:
Sometimes, it’s not always about the dollars raised at the event - it’s also about the long-term return. For example, an intimate donor dinner that sparks a $25,000 multi-year gift a few months later could have a bigger impact than a large gala that breaks even. What’s Next? Make the Shift with a Plan If you’re considering shifting from large-scale events to more relationship-based fundraising, have a roadmap. Here’s what we recommend:
Don’t Forget Your Small Donors In relationship-focused fundraising, every donor matters. Small, recurring donors are often the backbone of a sustainable giving program. With the right communication and engagement strategies, they can grow into long-term supporters, advocates, and even major donors over time. Let’s Build A Smarter Strategy Together Fundraising isn’t one-size-fits-all. During her ILD journey, Carrie heard from nonprofit leaders using all kinds of models - some event-heavy, some event-free - and each one had valid reasons for their approach. The key is to be intentional, data-informed, and mission-aligned. At Big Deal Company, we’re here to help you do just that. Whether you’re planning your next signature event or rethinking your entire development calendar, we’re ready to help you ask the right questions and build a plan that works - for your mission, your team, and the community you serve. Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC
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At Big Deal Company, we believe business should be personal - and joyful! We’re a collective of creatives, marketers, and event professionals who thrive on collaboration, original ideas, and bringing a touch of magic to every event or campaign we take on. Beyond our collective brainstorming sessions and big-scale productions, there is one thing that grounds everything we do: COMMUNITY. That’s why our almost decade-long partnership with Animal Friends Alliance is more than just a sponsorship - it’s a shared mission. For nearly ten years, Big Deal Company has proudly supported Animal Friends Alliance through our annual Easter Keg Hunt, where a portion of the proceeds is donated to help provide care, shelter, and forever homes for animals in need. What began as a fun community event has quickly become a meaningful tradition for our team. It’s one way we blend our love for creative and joyful experiences with our passion for giving back and supporting our communities. And it’s not just our company that’s pet-obsessed - our team members are too! (Scroll down to see a few of our four-legged coworkers in action.) Whether we’re organizing large-scale events or refining marketing strategies, many of our brightest ideas have come with a purring cat in our lap or a pup curled under the desk! As a BizPaw sponsor, we’re honored to support an organization that embodies the values we hold close: compassion, connection, and care. Animal Friends Alliance does incredible work to ensure animals in our community are safe, healthy, and loved - and we’re grateful to play a small part in that mission. Our team at Big Deal Company specializes in:
To learn more about how we can help your business or next BIG idea come to life, visit us at www.BigDealCompany.com. Together with Animal Friends Alliance and partners across our communities, we’re building something bigger than business - we’re building joy, one connection at a time. **** For Immediate Release ****
Northern Colorado Nonprofit Highlights Dangers of Teen Impaired Driving During Prom Season Northern Colorado - As prom season arrives in April and May, No DUI NoCo, a Northern Colorado organization dedicated to preventing impaired driving among young people in Larimer and Weld Counties, is raising awareness about the heightened risks associated with teen impaired driving during this celebratory period. While prom is a time for celebration and creating lasting memories, it is also a time when many young people engage in risky behaviors, particularly driving under the influence. According to the National Highway Traffic Safety Administration (NHTSA), prom night sees a significant increase in alcohol-related accidents involving teenagers. Roughly one-third of alcohol-related teen traffic fatalities occur during prom season, between April and June. The combination of excitement, peer pressure, and the desire to celebrate often leads to poor decision-making, putting not only the lives of the young drivers at risk but also those of their passengers and other road users. In addition to alcohol, impaired driving can also result from other substances, including marijuana and prescription drugs. It is crucial for parents and educators to address all forms of impairment and emphasize the importance of making safe choices. Pop culture romanticizes drinking or getting high with friends post-prom as part of the complete prom experience. And while we know 41% of teens aged 16 to 19 indicated it was likely they or their friends will drink or use drugs on prom night (AAA Foundation for Traffic Safety), the goal of No DUI NoCo is to keep anyone who is impaired off the road. Prom Season Teen Impaired Driving Statistics
Hire a ride – A limo ride is a special addition to prom night and ensures teens, who are already excited and distracted, won’t drive impaired. Talk about rules – Talk to your teen before prom night about expectations and road safety, and come up with a plan in case they find themselves in a tricky situation. Start with the CDC’s Teen Driving Contract for a list of talking points. Keep your home open – Let your teen know your house is home base for them and their friends on prom night; bonus if you have snacks, beverages, movies, and/or games. Set an example – Always drive responsibly; your teen is watching you. About No DUI NoCo No DUI NoCo is working to get the word out about the dangers and consequences of teen impaired driving and offering solutions and tips on how to avoid or curb the effects on the greater community. No DUI NoCo, a coalition and campaign born out of the need to address the problem of impaired driving in Larimer and Weld Counties, is working to prevent driving under the influence of alcohol or other substances. This project is a joint effort between law enforcement, government agencies, alcohol and cannabis retailers, local nonprofits, and community members, working together to encourage the general public to “Make the Call” to end impaired driving. No DUI NoCo is focusing on prevention efforts - education, tools, and messaging for groups and individuals who tend to risk driving regularly with elevated BACs, and who are involved in a higher number of alcohol-related crashes. Studies have shown that young people, ages 16-24, tend to have the highest number of drivers involved in DUI/DWI crashes with a BAC at or above legal intoxication levels and are the most likely group to drive within 2 hours of consuming cannabis (Colorado Department of Transportation). The goal of the next arm of the No DUI campaign is to reduce the number of DUI/DWI related crashes with this age group at the wheel. No DUI encourages all citizens to remain vigilant and to plan ahead when consuming alcohol. If you are the designated driver, make a commitment to 100% sobriety to keep you, your friends, and your family safe. If you see an impaired driver on the road, please “Make the Call” and contact local law enforcement (911) immediately. Remember: If you feel different, you drive different. NO DUI NoCo Mission: The No DUI NoCo coalition and campaign was born out of the need to address the problem of impaired driving in our community. The goal is to prevent driving under the influence of alcohol or other substances by increasing community responsibility for safe and responsible driving. Our campaign is encouraging the public to “Make the Call” to end impaired driving in our community. Make the Call to get a safe ride home. Make the Call about whether you should get behind the wheel, and Make the Call to report suspected impaired drivers. Driving under the influence IS an emergency - please call 911 if you see someone you suspect is driving impaired. Partners, who absorbed this project from the former nonprofit, Team Wellness & Prevention, is the lead agency on this five-year project. Partners has engaged a steering committee and named the project NO DUI NOCO (formerly No DUI Larimer). Contact: Heather Vesgaard, Executive Director - Partners [email protected] 2024 Impact: BIG DEAL by the Numbers As we wrap up another incredible year, we at BIG DEAL Company are thrilled to share the milestones and accomplishments that made 2024 a year to remember. Our team worked tirelessly to deliver extraordinary events, strengthen client relationships, and build unforgettable experiences. Here’s a closer look at our year—by the numbers.
CREATIVE WORKS Our clients are at the heart of everything we do. This year, we had the privilege of working with 20 new clients who joined the BIG DEAL family. We served our clients in five states, including Colorado, Nevada, California, Michigan, and Georgia. Our creative collective of women authored over 50 blogs for our website alone, and hundreds for our clients. We amassed a collection of 146 inspirational and informative Pinterest boards created for our clients and 10,000+ followers. Thank you to our clients, partners, and team for making 2024 a BIG DEAL. Here’s to even greater things ahead. Let’s make 2025 the biggest deal yet! For marketing and event news and tips, follow BIG DEAL Company on Facebook, Instagram, and Pinterest. Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC As 2024 comes to a close, Big Deal Company reflects on an extraordinary year filled with milestones, meaningful events, and transformative community engagements. From signature celebrations to groundbreaking fundraising efforts, this year was all about creating memorable experiences, fostering community connections, and setting new standards in event planning and business support. Here’s a detailed look at what made 2024 a landmark year for Big Deal Company! Signature Events in 2024 Big Deal Company’s 2024 calendar was headlined by three signature events, each providing fun and memorable moments in our communities:
Supporting Non-Profits: Over 20 Fundraising Events In 2024, Big Deal Company continued to strengthen its commitment to philanthropy by designing and executing over 20 non-profit fundraising events. From galas to golf tournaments, these initiatives were instrumental in helping local organizations achieve their fundraising goals while inspiring hope and unity. Additionally, we launched and supported four end-of-year fundraising campaigns, maximizing impact during the holiday season, providing crucial support to our non-profit partners. These campaigns underscored our belief that businesses can drive meaningful change. Business and Community Collaboration Big Deal Company provided planning and logistics support for nine large-scale Northern Colorado business events for BizWest. Our team ensured seamless execution and memorable experiences for all attendees. We supported countless grand opening events, company retreats, ribbon cuttings, and rebrands! Expanding Our Digital Footprint This year, we authored over 50 blogs for just our own company website and countless others for our clients. These blogs covered a wide array of topics, showcasing our versatility and deep understanding of industry trends. By consistently delivering high-quality content, we were able to expand our digital presence and we have been able to provide valuable resources for businesses and individuals alike. Record-Breaking Events Among the hundreds of events we managed this year, one stood out for its sheer scale. The Grand Opening of the new FNL Airport Terminal brought over 1500 guests together! The success of such a large-scale event highlighted our ability to adapt, innovate, and execute with precision, even under the most demanding circumstances. Across the US While our major footprint is in Colorado and Wyoming, in 2024 we supported clients in Las Vegas, Michigan, California, and Georgia. We travel for events and our marketing expertise can support businesses in any area! We already have out of state projects booked for 2025! Our Core Focus: Communications, Experiences, and Community At Big Deal Company, our mission revolves around these three core areas:
Looking Ahead to 2025 As we prepare for 2025, Big Deal Company is excited to build on this year’s success. We are eager to:
2024 was a year of growth, impact, and unforgettable moments for Big Deal Company. From our signature events to record-breaking community gatherings, our efforts have touched countless lives and strengthened our community ties. We are grateful for our clients, partners, and the Northern Colorado community for making this year so remarkable. Here’s to more events, more connections, and more success in 2025! Stay Connected with Big Deal Company We invite you to be part of our journey as we step into an exciting 2025. Reach out to our team to learn more about our services or discuss your next BIG idea. Don’t miss out on the latest updates - sign up for our newsletter and stay informed about our events, tips, and success stories. Follow us on social media to join the conversation and connect with a growing community that values impactful experiences and strong community ties. YouTube Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC End-of-Year Fundraising Tips for Nonprofits: Maximize Donor Engagement and Donations When the calendar turns to November, many nonprofits enter one of the most crucial fundraising periods of the year. The holiday spirit, tax benefits, and seasonal giving days create a unique opportunity to drive donations that support mission-driven initiatives. Here are essential year-end fundraising tips to make the most of this giving season and set your nonprofit up for success. 1. Segment Donor Lists for Targeted Messaging An effective way to reach donors is by tailoring messages that resonate. Start by pulling your donor lists and segmenting them by factors like donation frequency, donation amount, or specific past campaign involvement. With segmented lists, you can craft personalized messages for each group to increase engagement and the likelihood of donations. For example, you could target major donors with messages about impact-driven milestones and smaller donors with updates about ongoing needs or progress. Benefits of Donor Segmentation:
2. Review Last Year’s Fundraising Results for SMART Goal Setting Take a data-driven approach by analyzing previous years’ fundraising performances. Identify which channels (email, social media, direct mail) contributed the most and how different donor segments responded to each campaign. This insight will help you create SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals and set predictable outcomes for this year. SMART Goal-Setting Tips:
3. Create a Year-End Marketing and Communications Calendar An organized marketing calendar is essential to manage the complex end-of-year giving season. Include special dates and events, distribution channels, target audience segments, and clear calls to action for each campaign. Assign team members responsible for each action and track key performance indicators (KPIs) to evaluate effectiveness. Components to Include in Your Calendar:
4. Send a “Loop-Back” Email to All Donors A “loop-back” email is an effective way to re-engage previous donors. Send an email to donors who contributed in the past, reminding them of their impact and encouraging them to support your mission again this year. Highlight how last year’s donations were utilized and share stories of success. Why Loop-Back Emails Work:
5. Gather Stories to Inspire and Share Donors respond to real stories of lives changed or community improvement. Gather stories from your beneficiaries, staff, or volunteers that exemplify your organization’s impact. These narratives can be shared through emails, social media, or even a dedicated video campaign to bring your mission to life. How to Use Stories Effectively:
6. Send Thanksgiving Gratitude Messages Thanksgiving offers a perfect time to express your appreciation to all of your generous donors. Utilize “You” language in messages to all of your donors, thanking them for their contributions throughout the year - “Because of You”, “Your Kindness….”, “Your support has made a difference”. This message doesn’t need to or shouldn’t ask for a donation. Expressing gratitude fosters goodwill and reinforces the donors’ sense of purpose and impact. Ideas for a Gratitude Campaign:
7. Secure a Matching Gift Opportunity Donor matches are a powerful way to maximize contributions, as many donors are motivated by the potential to double their impact. Work with major donors or corporate sponsors to set up a matching gift for year-end giving campaigns. Highlight this match in all promotional materials to encourage giving. Matching Gift Tips:
8. Set Up a Peer-to-Peer Holiday Giving Campaign Peer-to-peer fundraising engages your supporters in promoting your cause within their personal networks, expanding your reach organically. Equip volunteers, board members, and loyal donors with the tools they need to run mini-campaigns on your behalf. Provide sample social posts and email templates to make it easy for them to ask friends and family for support. Peer-to-Peer Campaign Tips:
9. Use Clear Calls-to-Action in All Communications Every piece of communication should include a clear, compelling call to action (CTA). Whether it’s donating, volunteering, or sharing a story, a CTA should be specific and easy to follow. Phrases like “Donate Now to Double Your Impact” or “Yes - I want to provide affordable housing for families in my community!” are both actionable and inspiring. 10. Focus on Growing Your Donor Base, Not Just the Funds Raised When evaluating year-end fundraising success, nonprofits often focus on the total amount of funds raised. However, emphasizing the number of new donors can be equally valuable, if not more so. Attracting new supporters expands your donor base, builds long-term relationships, and boosts future fundraising potential. By welcoming new donors, your organization creates a broader community of advocates and supporters who may contribute regularly, increasing your impact over tie. Celebrating this growth in new supporters highlights the strength and reach of your mission beyond just dollar amounts - making it feel less transactional, and fostering a stronger, more diverse network of supporters for years to come. With thoughtful planning and data-driven approaches, nonprofits can make the most of the end-of-year giving season. By segmenting donor lists, setting clear goals, sharing impactful stories, and expressing gratitude, you can build stronger connections with donors and inspire increased contributions. Utilize these strategies to create a memorable and successful year-end fundraising campaign that sustains your mission well into the coming year. Big Deal Company is proud to support many nonprofits during the end-of-year giving season and beyond, helping organizations maximize their impact through strategic fundraising campaigns and successful event fundraisers. We offer a variety of downloadable resources, expert tips, and best practices, all designed to make your year-end giving campaign a success. Follow us on social media for event highlights, creative inspiration, and updates on our latest projects. 📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC On Saturday, November 9, over 400 guests gathered at Ellis Ranch for the annual Loveland Habitat for Humanity Builder’s Ball, an evening dedicated to raising awareness and funds to support affordable housing in Northern Colorado. Planned and produced with the assistance of Big Deal Company, the event was hailed by attendees as the “Best Builder’s Ball yet!” Our team assisted with messaging, PR, social media, website, vendor management, staffing and event logistics. Here is a recap of the evening’s success and highlights. With a sold-out crowd, the Builder’s Ball brought the community together for a memorable evening filled with engagement, fun, and generosity! Highlights included:
Support that Made It All Possible The event’s success was made possible through the tremendous support from various community members and organizations:
Supporting Loveland Habitat’s Mission: Addressing Northern Colorado’s Housing Crisis The Builder’s Ball raised crucial funds to help Habitat for Humanity provide safe, affordable housing to families in Northern Colorado, where stable housing is increasingly out of reach. By empowering families to achieve homeownership, Loveland Habitat fosters security, educational advancement, and financial stability - benefits that extend through generations. Gratitude for a Successful Builder’s Ball The 2024 Builder’s Ball was a true testament to the power of community support. From the engaging program to the generosity displayed in every auction bid and “Buy to Build” purchase, this event demonstrated that Loveland residents are passionate about making a difference. Thank you to all who attended, sponsored, volunteered, and contributed to this meaningful cause. We look forward to building even more homes and hope to see everyone at next year’s Builder’s Ball! Event TeamVenue: Ellis Ranch Events Center Event Planners: Big Deal Company Auctioneer: Brian Bean from Bean & Bean Photobooth: CaptureMe Photobooth Emcee: Eric Weedin from Weedin Insurance Catering: Fresh Plate Catering Desserts: Boozee Treats Video for Presentation: Shadow Play Films Video + Lighting Production: Earth Coast Productions DJ: Stage One Events Line Dancing Coach: Tracey Ingraham Photography: Dick Knapp from Dick’s Photography Linens and Rentals: Primary Event Rentals Big Deal Company specializes in crafting unforgettable fundraising galas and events like the Habitat for Humanity Builder’s Ball. Follow us on social media for event highlights, creative inspiration, and updates on our latest projects. 📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC BIG DEAL Company proudly supported The Poudre Pour, a community engagement event for Cache la Poudre River National Heritage Area. Our marketing team assisted with all marketing and advertising campaign elements to bring awareness and connection at this annual event. Below is a summary of the 2024 event: EMAIL RECOGNITION:
WEBSITE:
DIGITAL:
ON AIR:
PRINT:
ON SITE RECOGNITION:
2024 HIGHLIGHTS
SUMMARY The Poudre Pour Art and Culture Fest, a family-friendly annual event celebrating the river corridor’s vibrant history and culture. This year, in partnership with Mexican American History Project: Greeley, Cache NHA celebrated Hispanic Heritage Month, honoring the integral role Hispanic culture has played in the history of the Cache la Poudre River National Heritage Area. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC 7 Effective (and Affordable) Marketing Tips for Nonprofits on a Budget Marketing your nonprofit’s mission can feel overwhelming at times, especially when you’re working within a tight, or sometimes, non-existent budget. However, with a strategic approach, even limited resources can provide great results. Big Deal Company has pulled together some practical tips and tricks to help your nonprofit effectively market your cause without breaking the bank. 1. Know Your Audience The foundation of successful marketing is knowing who you are speaking to. Are you targeting potential clients, donors, or businesses? Each audience has different motivations and needs, so it’s imperative that you tailor your messages accordingly.
2. Use Donor-Centric Language When marketing to donors, make THEM the hero of the story. Use “YOU” language to show how their contribution makes a difference. For example, instead of saying, “Our organization provides food to families in need,” say, “YOU can provide food to families in need by supporting this mission.” This makes the donor feel personally involved in creating change. 3. Leverage Social Media for Free Promotion Social media platforms like Facebook, Instagram, and LinkedIn offer free tools that can help you reach a larger audience. Focus on:
4. Collaborate with Local Influencers, Organizations, and Volunteers Reach out to local influencers, groups, community leaders, or even businesses that align with your cause. They can amplify your message by sharing it with their networks. Similarly, dedicated volunteers can help spread the word and even assist with event organization or marketing efforts. Big Deal Company always creates an event or campaign Media Kit that can easily be distributed to Board Members or organizational ambassadors so they can help spread the word! 5. Create an Email Newsletter Email marketing remains one of the most cost-effective ways to communicate directly with your audience. Use newsletters to:
6. Utilize Free Tools and Resources There are a plethora of free or low-cost marketing tools that can help you get the job done efficiently:
7. Host Virtual or Low-Lift Events Events don’t have to be expensive to be impactful. Consider hosting a virtual event, such as a live stream or webinar, which can be more budget-friendly than an in-person gathering. Invite supporters to join for free and encourage donations or sponsorships during the event. BONUS: 8. Enlist a contractor, such at BIG DEAL Company to take on these important pieces. Rather than hire a full-time staff member, our team of experts can support you in an variety of ways, and work with your budget! Big Deal Company Can Help At Big Deal Company, we understand the challenges nonprofits face when it comes to marketing on a budget. Our team is dedicated to helping you develop affordable marketing strategies, organize impactful events, and communicate your mission effectively. We’re here to ensure that your message reaches the right audience and generates meaningful support and funds for your cause. Ready to grow your nonprofit’s impact? Contact Big Deal Company today to explore how we can help with your marketing efforts. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC The Family Center-La Familia’s Fiesta Party was a huge success, with a record-breaking crowd gathering to enjoy the vibrant and eclectic atmosphere at The Lyric. The evening kicked off with a lively salsa dancing lesson, followed by electrifying music from Salsa Forte, setting the perfect tone for a night of fun. This year’s Silent Auction featured a unique addition - the Piñata Experience, where La Familia supporters in-person and online bid on six themed piñatas filled with gift cards and candy. One special piñata included a highly coveted Casa Bonita package, adding extra excitement to the event! At the heart of the celebration was The Family Center’s mission to support children and families, ensuring they all THRIVE! The Fiesta truly put the “fun” in fundraising, and we can’t wait for next year’s celebration of 30 years of impact in Northern Colorado! As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC |
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