Understanding Event Attendees Through Their Values
As event planners and marketers, one of our primary goals is to connect with our audiences on a deeper level. Traditionally, we’ve relied on demographic data such as age, gender, location, and income to understand attendees and help design experiences tailored to their needs. However, there is a revolutionary new approach called Valuegraphics that is changing the way we perceive our audiences by focusing on shared values rather than traditional demographics. What are Value Graphics? is a concept designed to shift the focus from surface-level demographics to the varied core values that drive human behavior. This term was coined by researcher David Allison, who has spent years studying how values influence human decisions. His work emphasizes understanding what truly matters to people, what motivates them, and how their values typically shape their choices. By identifying shared values within a target audience, event planners and marketers can create experiences and promote products that resonate with them on a profound level. Why Focus on Values? Focusing on an audience’s shared values can help build deeper connections. This connection goes beyond just meeting basic needs - it can create a sense of belonging and understanding that encourages long-term loyalty. Understanding attendees’ values also allows planners and event curators to design experiences that align with what they care about most. Whether it’s an event, fundraiser, or company culture initiative, focusing on values leads to more impactful and memorable interactions. It can also lead to increased and more meaningful engagement. When people feel that their values are recognized and respected, they are more likely to engage with the event or brand. This can lead to higher attendance rates, more enthusiastic participation, and stronger relationships overall. Values - Implications for Event Planning and Beyond Valuegraphics offers a transformative approach to event planning and other initiatives by focusing on the values that drive attendees’ behavior.
A Positive Impact for Business and Beyond
By shifting our focus from traditional demographics to values, we can create a positive impact for both businesses and the world at large. When we focus on what truly matters to people, we can foster deeper connections, drive meaningful change, and create experiences that leave a lasting impression. Utilizing Valuegraphics in event planning and marketing campaigns can raise the bar - creating elevated events and new ways to engage with audiences. It’s a simple but transformative shift that can lead to greater success and fulfillment for all involved! Want to see how Valuegraphics can help elevate your next event? Contact our team of event professionals - we will walk your business through the entire process. Let us help bring joy and lasting success to your job today: https://www.bigdealcompany.com/ Download our free printable below.
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As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC
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11 Things Your Employees Wish You Knew About Company Summer Parties When the weather starts to warm up, many companies start thinking about their company summer party. How can you make sure that your party is a blast and not a dud? Here are eleven tips that your employees wish you knew. 1. Inclusive Planning: Employees appreciate when bosses consider diverse interests and preferences when planning the summer party, ensuring there's something enjoyable for most everyone. 2. Advance Notice: Providing ample notice for the summer party date allows employees to adjust their schedules accordingly and increases attendance and engagement. Plus, if you include families in the festivities, it helps give them time to free up their schedules as well. 3. Outdoor Venue: Most employees enjoy outdoor venues for summer parties, offering fresh air, sunshine and a change of scenery from the office or virtual work environment. 4. Family-Friendly Activities: Incorporating family-friendly activities allows employees to bring their loved ones, fostering a sense of community and work-life balance. 5. Variety in Food and Drinks: Offering a diverse range of food options, including vegetarian, vegan, and gluten-free choices, ensures all employees can enjoy the culinary experience. Likewise, a selection of beverages, including non-alcoholic options, caters to all preferences. It also adds to the feeling that this party is for everyone regardless of food/drink restrictions. 6. Interactive Entertainment: Interactive entertainment such as games, photo booths, or team-building activities adds a fun and engaging element to the party, that allows employees to relax and really get to know each other. 7. Music Selection: Bosses should consider diverse music preferences among employees and aim for a playlist that appeals to a broad audience, ensuring everyone can enjoy the ambiance. Consider music styles and even cultural differences to really make everyone feel represented. 8. Flexible Schedule: Allowing flexibility in the schedule, such as offering staggered start and end times, accommodates employees with personal commitments and ensures maximum participation. Plus, it gives a more casual feel that allows employees to come and go as they need. 9. Recognition and Appreciation: Taking the opportunity during the summer party to recognize and appreciate employees' hard work and achievements boosts morale and reinforces a positive company culture. Let them know that you value what they do and that the party is for them. 10. Safety Measures: Implementing safety measures, such as providing sunscreen, shade, and hydration stations, and even Band-Aids ensures employees can enjoy the party comfortably and safely, particularly in hot weather. 11. Feedback: Setting up a feedback mechanism post-party allows employees to share their thoughts and suggestions for improvement, ensuring future events better meet their preferences and expectations. Whether you plan it yourself or let an event planner like BIG DEAL Company plan the perfect summer party, the name of the game is inclusivity, appreciation, and most of all fun. Ultimately these gatherings are a chance to build a team that will care about each other and thus the overall success of the business. Have fun out there! As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC Are you considering organizing a corporate retreat but feeling overwhelmed by all the details and logistics? Big Deal Company is here to help! We are your ultimate partner in simplifying the planning process while also maximizing your savings! Follow along to see how Big Deal does it and learn how hiring a corporate retreat planner like Big Deal can save you stress, time, and money:
3. Thorough Venue Research: Big Deal takes the time to meticulously research the cities, locations, and amenities that meet your meeting’s criteria. Our process eliminates the need for you or your team to spend valuable business time scouring through the often overwhelming and endless options. 4. Simplified Proposal Management: We take the reins by sending out Request for Proposals (RFPs) to potential properties (that our venue research narrowed down). We set clear deadlines and guidelines for potential venues. We field all of the inquiries and manage all of the proposals so you don’t have to - that’s a savings of precious time! 5. Comprehensive Comparison Tools: With a detailed spreadsheet of RFP submissions at your fingertips, you and your team can easily compare options. Our approach ensures that no detail is overlooked, providing you with everything you need to make an informed decision. 6. Expert Negotiation Skills: This is our time to shine! Negotiating contract terms and securing the best possible deals is what we do best! Our experience and industry insights allow us to navigate negotiations on your behalf with ease. This is where you truly receive the biggest bang for your buck and where you will find the largest return on your Big Deal investment. 7. Efficient Travel Arrangements: From booking accommodations to coordinating all of your company’s travel logistics - we handle it all! Our efficient approach provides smooth sailing from start to finish. While we work on the details, you can focus on what truly matters - making the most of your retreat experience! 8. Curated Local Experiences: Big Deal goes the extra mile. We take the time to really get to know you and understand your vision. We use this information to craft a list of local restaurants and experiences that fit you and your team. Whether it’s exploring the culinary and nightlife scenes or embarking on exciting adventure and team-building activities, Big Deal will provide you with options that include unforgettable experiences that go beyond the boardroom. When you entrust your corporate retreat planning to Big Deal Company, you not only save precious time and money, but you ensure an overall positive experience for your entire team. We pay attention to the details and provide expertise and the right amount of support, giving you peace of mind and confidence that your retreat will be a resounding success. So - what are you waiting for? Partner with Big Deal Company and take the stress out of planning your next retreat. See some of our past corporate retreat events here. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC Implementing a robust content strategy leads to increased engagement, brand recognition, and customer loyalty. BIG DEAL Company has researched the top 10 tips for implementing a robust content marketing strategy. Here’s how to do it: Download our FREE printable with these top 10 content marketing tips from BIG DEAL Company!
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC In the fast-paced business world, establishing and nurturing connections is often a key driver of success. Networking is no longer about exchanging business cards at a business event. It’s a strategic and integral part of building a thriving professional ecosystem. Big Deal views networking as a building block within an overarching strategic plan. We’ve gathered some easy steps, tips, and insightful questions to help you become a master networker, breaking the ice and truly connecting with others! The Significance of Business Networking
Tips for Networking Success
30 Icebreaker Questions for Meaningful Connections Arrive to your next networking event armed with some thought-provoking and conversation-building questions! You’ll establish a deeper connection and stronger rapport with a new contact if you move beyond the typical, “So what do you do?” questions. Here are some of our favorites:
These questions are designed to spark meaningful conversations. They should help you move beyond surface-level interactions and build lasting connections. Remember, successful networking is not just about what you can gain, but also about what you can contribute to the professional community. So - get out there - network with a purpose, and watch your business thrive! Discover more of our business and marketing tips when you follow BIG DEAL Company on social media: Facebook, Linkedin, Pinterest, YouTube, and Instagram. Stay current on industry trends and follow our latest events in our blog. Looking for some marketing support? Reach out to our team of marketing professionals. Every client we serve is a BIG DEAL! As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC In the detailed, and often fun world of event planning, the decision to hire a professional can easily be seen as an unnecessary expense. Many people believe that handling the logistics and details on their own will save money in the long run. However, what many fail to consider are the hidden costs associated with not bringing in an experienced event planner, like BIG DEAL Company. The effects can extend far beyond the initial budget, affecting both the success of the event and the long-term reputation of the organization. One of the most tangible impacts of forgoing an event planner is the potential for overspending. Hiring a skilled event planner can actually save money. We know this sounds counterintuitive, but professionals possess extensive networks and negotiating skills, enabling us to secure better deals on venues, catering, and other essential services. Without this expertise, your business may find itself paying a premium for services that could have been obtained at a lower cost. In other words, we’ve got the hookup on great pricing. Moreover, the value of time cannot be overstated….seriously. Planning an event demands a significant investment of time, effort, and resources that could be better spent on building your business. A dedicated event planner, adept at managing timelines and coordinating logistics, can streamline the planning process and ensure that the event runs seamlessly. The true return on investment (ROI) becomes evident when considering the impact on the success of the event itself. BIG DEAL Company brings creativity, innovation, and attention to detail to the table, transforming an ordinary event (yawn) into an extraordinary one (hooray). From thematic designs to engaging entertainment options, our expertise will enhance the overall experience, leaving a lasting impression on attendees. In contrast, a poorly executed event can tarnish the reputation of your organization and hinder your ability to draw in future attendees or clients. When your event is a smash hit you will enhance your brand image, foster positive relationships with stakeholders, and generate valuable word-of-mouth marketing. The cost of not hiring an event planner like BIG DEAL Company extends far beyond the immediate financial investment. It involves missed opportunities, overspending, and the potential for a tarnished reputation. The next time you’re preparing to plan the next company event remember that your ROI isn’t just in dollars but also in time, success, image, and future opportunities. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC BIG DEAL Company - Serving Colorado & WyomingFor over 17 years, BIG DEAL Company (formerly My Big Day) has been creating events for clients to enjoy up and down the front range of Colorado! Our 16 team members have assisted with events and event marketing for the most outstanding events you can think of! From conferences to concerts, retreats to grand openings, awards ceremonies to trade shows --- and everything in between! Yes, we travel! Denver to Laramie --- and across the USA. We are grateful for all of the experiences we have had with remote planning and event ideation! Below are some examples of our work. Build a Backpack Challenge - Team Building and Fundraiser for employees of DBC Irrigation, Colorado. Location: Broomfield, CO Hundreds of employees participated in a multi-part, interactive experience for a good cause! Montgomery Gentry Concert - A fundraiser for the American Cancer Society and Open House Event. Over 400 guests gathered to celebrate and donate! Over 100K raised. Location: Windsor, CO Women's Conference/ Mountain Retreat - Over 50 Women from across the US gathered for a motivational conference in Breckenridge, CO. The experience included a photo shoot, activities, team building and a schedule filled with thoughtful ways to connect. Leann Rimes Concert - An incredible evening with top talent and thoughtful touches. We were responsible for all event elements to make the evening unforgettable. Location: Greeley, CO Denver Museum Team Building Luncheon - We had the honor of putting together a fun day filled with trivia and games to celebrate community and team connectedness in Denver. Location: Downtown Denver Travel Team Building and Company Retreat - A jam-packed experience and fun getaway for the entire Slate360 sales team in Santa Barbara, CA. We are thrilled to provide white glove, custom services to clients who want to relax and enjoy their getaway! As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC In the dynamic world of marketing and events, small businesses often face the challenge of standing out in a crowded marketplace. That is where BIG DEAL Company, a marketing and events agency, steps in to support, guide, and ultimately make a significant difference. As marketing and events professionals in Northern Colorado, the diverse BIG DEAL team has worked closely with various small businesses and nonprofits, helping them harness powerful engagement strategies to boost their message and success. Below is a list from our pros with 5 ways to elevate your customer engagement game. Here are 5 ways in which the BIG DEAL team helps clients engage more effectively with their customers and audiences: 1. Tailored Marketing Strategies BIG DEAL Company takes a personalized approach to marketing. They understand that there is no “one-size-fits-all” in marketing. Each small business or nonprofit is unique, with its own goals, challenges, and target audiences. By conducting in-depth research and analysis, BIG DEAL creates tailored marketing strategies that resonate with specific audience segments of their clients. This personalized touch ensures that small businesses and nonprofits can connect with their audiences on a deeper level. 2. Creative Event Planning Events offer powerful ways to engage with customers and donors - all while creating memorable experiences. BIG DEAL Company specializes in creating unique and engaging events that leave a lasting impression. Whether it’s a product launch, a charity fundraiser, or a community outreach event, BIG DEAL has the expertise to design and execute events that align with an organization’s brand identity and goals. 3. Community-Centric Approach Being based in Northern Colorado, BIG DEAL Company understands the importance of community engagement. The Creative Collective of BIG DEAL team members work to help small businesses and nonprofits connect with their local communities through targeted marketing initiatives and community events. This work not only helps to boost customer engagement, but it fosters goodwill and loyalty. Connection goes a long way toward building brand trust. BIG DEAL has mastered building connections. 4. Digital Marketing Expertise In today’s digital age, an online presence is essential for any small business or nonprofit. BIG DEAL Company excels in digital marketing and building connections through the social media marketplace. BIG DEAL offers services such as website development and design, social media management, and email marketing. Our team knows how to leverage digital channels to reach a broader audience and drive customer engagement. We harness the power of our own large database of social media followers and email subscribers to offer extra exposure to our clients. 5. Fundraising Support for Nonprofits As a company that works extensively with nonprofits, we appreciate the significance and importance of fundraising. BIG DEAL Company has a proven track record of helping nonprofits raise funds effectively through well-organized events and strategic marketing campaigns. We know how to expand a nonprofit’s presence and exposure in the community, helping many successfully raise funds going beyond their original goal! Through our tailored marketing strategies, creative event planning, community-centric approach, digital marketing expertise, and fundraising support, BIG DEAL Company is providing many opportunities for small businesses and nonprofits to enhance and increase their customer engagement practices. We are committed to understanding the unique needs of each of our clients, ensuring that they can build stronger connections with their valued audiences, ultimately leading to growth and success! Learn more about how BIG DEAL does business here, and by following all of BIG DEAL’s social channels: Facebook, Instagram, YouTube, Pinterest, and LinkedIn. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC |
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