The BIG DEAL team is honored to give couples a special and unique way to celebrate their love! We have hosted lovebirds from NE, WY, MS, FL, KS, CA, NY and MO! 
In 2026, 33 couples registered to say, "I DO" in a unique way!

The Loveland Valentine Group Wedding and Vow Renewal Ceremony happens only with a tremendous amount of collaboration. We appreciate the Loveland Chamber of Commerce and Visit Loveland for their support!
We also receive wonderful support from local businesses who donate prizes and gifts for our wedding couples. Thank you to all!

Below are 2026 wedding photos, courtesy of Dick Knapp Photography

Colorado is packed with creative energy, inspiring landscapes, and unforgettable spaces. If you are planning a creative retreat, team brainstorms, or innovation event in 2026, choosing the right venue can make all the difference. From mountains to vineyards to retreat centers that feel like a reset button for the mind, these unique locations help spark fresh ideas and build lasting connections.
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These venues offer more than just good looks. They are perfect for creative groups and small teams that need space to think and collaborate. Crafting circles, sewing retreats, scrapbooking weekends, and maker workshops all benefit from natural light, flexible layouts, and plenty of room for supplies. Small businesses and leadership teams can also use these spaces for strategy sessions, team-building, and focused planning away from everyday distractions. A new setting can inspire fresh ideas, build stronger connections, and make the time spent both productive and refreshing.

Wilder-Nest Retreats (Loveland, CO)  
This rustic yet refined venue is ideal for small groups seeking a peaceful, nature-filled setting. It combines creative indoor space with outdoor areas that invite brainstorming sessions, team activities, and meaningful conversations.

La Foret Conference & Retreat Center (Colorado Springs, CO) 
La Foret is a classic retreat center with wooded trails and quiet meeting rooms that help your team unplug and focus. Surrounded by trees and fresh air, it feels like a brain break and creative boost in one.

Crestone Retreat Center (Crestone, CO) 
Nestled deep in Southern Colorado, this center is ideal for innovation retreats that want space for reflection and collaboration. The calm desert valley backdrop naturally encourages new ideas to grow.

Drala Mountain Center (Red Feather Lakes, CO) 
Drala Mountain Center blends spiritual calm with practical meeting spaces. It offers rooms and outdoor areas for workshops, creative sessions, and brainstorming surrounded by forest and mountain views.

The Nature Place (Florissant, CO) 
This nature-focused retreat emphasizes sustainability and peace. It works well for groups seeking to combine creativity with an environmental theme or a wellness component.

Pikes Peak Paradise Bed and Breakfast (Woodland Park, CO)
For smaller retreats with a cozy feel, this bed and breakfast offers mountain views and communal spaces that spark conversation. After sessions, your group can unwind around fire pits or take short hikes.

Bugling Elk Vineyards & Winery (Penrose, CO) 
Pitch creative sessions to the soundtrack of gentle vineyard views. A winery like this adds a relaxed but elevated feel to your event. Groups can mix tasting sessions with planning meetings or idea labs.

Primrose Studio at Reservoir Ridge Natural Area (Fort Collins, CO) 
Nestled inside a beautiful natural area just outside Fort Collins, Primrose Studio is a flexible and light-filled event space with easy access to scenic trails and open sky views. This venue is perfect for creative retreats and innovation workshops that want a blend of indoor focus space and outdoor inspiration. 

Sylvan Dale Guest Ranch, Retreat & Wedding Venue (Loveland, CO) 
For groups that want a mix of rustic charm and meaningful connection, Sylvan Dale Guest Ranch combines open Colorado landscapes with retreat-friendly meeting spaces. Its ranch setting encourages relaxation and informal team time while still leaving room for structured workshops, strategy sessions, and group meals that fuel inspiration.

Sterling Event Space (Denver, CO) 
Located in Denver, this clean, modern venue is well-suited for creative retreats that leverage urban energy. It’s perfect for innovation workshops, speaker series, or collaborative brainstorming sessions with plenty of flexibility for setups, from classroom style to open studio vibes. A space like this helps teams stay focused and productive in a stylish setting.

Choosing the right venue is about more than square footage and seating charts. It’s about the experience your attendees have from the moment they walk in until they leave with fresh ideas. Colorado’s variety of landscapes, creative spaces, and retreat centers offers something for every kind of team. Pick a place that feels inspiring, and your creative retreat or innovation event will have the space it needs to thrive.
 
Check out our additional resources if you’re looking for the perfect venue for your next event!
BIG DEAL's ULTIMATE VENUE GUIDE

Marketing in 2026 is less about being loud and more about being real. Small businesses have a huge advantage right now because people want connection, personality, and brands that feel human. If you stay flexible and curious, you can compete with much bigger companies without blowing your budget. Here are the top marketing trends as researched and reported.  BIG DEAL is focusing on how small businesses will grow and stand out in 2026.

​1. Short Form Video Still Wins
Quick videos on social media are not slowing down. Reels, Shorts, and TikToks continue to capture attention because they are easy to watch and easy to share. Behind the scenes clips, quick tips, staff highlights, and day in the life videos help people feel like they know your brand. Keep it simple and authentic.

2. AI as a Creative Sidekick
AI tools are becoming part of everyday marketing, not a scary future thing. Small businesses are using AI to brainstorm content ideas, write drafts, plan campaigns, and organize customer data. The key is to let AI support your creativity, not replace your voice.

3. Community Over Audience
Growing a loyal community matters more than chasing big follower numbers. People want to feel included and seen. Private groups, email lists, loyalty programs, and local events help turn customers into fans who come back and bring friends with them.

4. Hyper Local Marketing
Local businesses are increasingly engaging with their neighborhoods and cities more than ever. Local partnerships, local influencers, and local events help you stay visible where it counts most. Search engines and social platforms are also favoring content that feels relevant to specific locations.

5. Authentic Brand Storytelling
Perfect marketing is out. Real stories are in. Customers connect with businesses that share their why, their challenges, and their values. Show the humans behind the brand, share lessons learned, and celebrate wins both big and small.

6. Smarter Email Marketing
Email is still one of the strongest tools for small businesses. In 2026, it is less about selling every time and more about adding value. Share helpful tips, updates, exclusive offers, and stories that keep people opening their emails and looking forward to them.

7. Interactive Content
Polls, quizzes, questions, and comment-driven posts keep people engaged longer. Interactive content invites your audience to participate instead of just scroll. It also gives you insight into what your customers care about most.

8. Purpose Driven Marketing
Customers are paying attention to what brands stand for. Supporting causes, showing sustainable practices, and giving back to the community can build trust and loyalty. This only works when it is genuine and aligned with your business values.

9. Consistent Brand Experience
People expect a smooth experience everywhere they interact with your business. Your website, social media, emails, and in-person experience should all feel connected. Clear messaging and consistent visuals help customers recognize and remember you.

10. Flexible Marketing Plans
The biggest trend of all is adaptability. Platforms change fast and customer behavior shifts quickly. Small businesses that review their marketing often and are willing to test new ideas will stay ahead. A flexible plan allows you to pivot without panic.

Marketing in 2026 is about connection, creativity, and clarity. Small businesses that show up consistently, tell honest stories, and focus on real relationships will continue to thrive. You do not need to do everything at once. Start with the trends that fit your brand best and build from there. Big results often come from small, intentional moves done well.

Need help? This is what we do best! Let us be your personal storytellers and contract communications team.

The CEO of BIG DEAL Company, Christine Kovacs Forster, lives and breathes JOY.  Entertaining people and being entertained is what simply moves her.  My Big Day (now BIG DEAL) was formed in 2006 after Christine received constant requests to help businesses with their marketing and event planning for life events.  In 2023 she re-branded as BIG DEAL Company.

With 28 years in media and event planning, today her passion lies in creating events for all to enjoy and campaigns that elevate businesses and non-profits. Christine serves on numerous event and marketing committees, was a Commissioner for the City of Loveland and served on boards for local non-profits. Giving back is a priority both personally and professionally.

BIG DEAL clients recognize Christine as their fearless partner who runs each event with a walkie-talkie, clipboard, and numerous spreadsheets. "Organized" is an understatement. Her national media advertising experience lends itself to significant local client successes.  The event & marketing business is a relationship business, and Christine is known for being a connector in the community, and ultimately a friend to everyone she meets!  She and her team pride themselves on extraordinary service and original events.

Education: 
Bachelors in Organizational Communications
Diploma in Learning and Development
Event and Hospitality Management Certification
​Event Marketing Certification
Tourism Marketing Certification
​Gamification Certification
Online Marketing Certification
Hotel & Catering Management Certification
Mobile Marketing Certification
Wedding Planner Certification
TIPS Certified
Tenderwise Training Complete
​Digital Marketing Certification
Responsible Alcohol Sales

With over a decade of experience in professional event planning, Tiffany brings creativity and expertise to every project. Her passion for creating memorable experiences stems from her belief that the perfect blend of cuisine, beverages, music, and people creates extraordinary moments.

With a degree in Hospitality and Restaurant Management, specializing in Event Planning, Tiffany successfully transitioned her event coordination skills into a dynamic marketing career at BIG DEAL Company. She thrives in the fast-paced digital landscape, continuously expanding her expertise through professional development and staying ahead of emerging trends.
Her commitment to excellence and eagerness to embrace new challenges makes her a valuable asset to any project. Tiffany's dedication to continuous learning and growth is reflected in her innovative approaches to both marketing strategies and event management.

Education: 
Internship with My Big Day (now BIG DEAL)
Bachelor of Science, Hospitality and Restaurant Management
Event Marketing Certification
Tourism Marketing Certification
TIPS Certified
Tenderwise Training Complete
Responsible Alcohol Sales

Sarah discovered her passion for events while planning her own wedding in 2011. Since then, she has designed and executed events for life’s most meaningful milestones, with her work featured in renowned publications such as Martha Stewart Weddings, The Knot, Style Me Pretty, 100 Layer Cake, and You & Your Wedding magazine.

In 2018, Sarah joined BIG DEAL Company, where she has expanded her expertise to include corporate events, nonprofit fundraisers, political campaigns, event marketing, and the company’s signature events. In addition to event planning, Sarah curates content for platforms like Facebook, Instagram, and Pinterest. She also channels her creativity into writing blogs for nonprofit organizations and small business clients.

When she is not busy with work or her twin girls, she enjoys time with family and friends, hiking around Fort Collins, solving jigsaw puzzles, and binge-watching a good TV show. Sarah is thrilled to be a member of a creative, innovative team of women.

Education:
Bachelor of Arts in Journalism with a minor in Fashion Merchandising 
​Tourism Marketing Certification
Political Campaign Internship
TIPS Certified
Tenderwise Training Complete
Event Marketing Certification
Cvent Event Management Certification

Lesli Tanski’s path has been curvy with lots of U-turns, detours, and construction.  Always driven by a sense of curiosity and passion for positivity she has seen success and experienced failure and applies it to her marketing knowledge and skills.  She was born and raised in Colorado and went on to receive her film degree in Vancouver, Canada followed by her undergraduate in Liberal Arts from Colorado State University.  She worked as a commercial producer for Comcast Spotlight for nearly eleven years before opening a food and spirit specialty shop with her husband in downtown Fort Collins.  It was through the business that she fell in love with the connection a business can create with its community whether it’s in person or online.  Other notable accomplishments include a master's degree in Library Education and undergraduate studies in media studies and English.  Lesli has had the fortune of growing up in a family and community that embraces creativity, love, and the common desire to constantly learn new things. 
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Lesli’s other passions include being involved in animal advocacy, being an awesome aunt, knitting, and loving her husband and cats.  In case it’s not obvious she’s a card-carrying cat lady.  

Education:
Masters of Library Education
Bachelor of Arts , Liberal Arts 
Film and Film Studies Degree
Google Analytics Academy Certification

Kathleen’s career began in media sales, advertising, and marketing. Working in advertising mediums from commercial radio and TV to public radio, streaming video, podcasts, and along the way, working with businesses to improve their share of voice, and get the most from their marketing budget.
She joined BIG DEAL to continue to share her understanding of marketing and promotions.
Most of Kathleen’s career has been spent working with Northern Colorado businesses, helping them to navigate the sometimes confusing advertising industry. She has numerous connections, and influence in the area.
She and her husband Dan have 3 dogs, and stay very active with fitness rituals, travel, and doggy explorations.

Education:
Bachelors of Science in Business – Marketing - “magna cum laude”
Certificate – Center For Sales Strategy
Certified – Google Ads

Boards & Committees:
City of Loveland, Community Marketing Commission
Marketing & Development Committee – La Familia / The Family Center
Marketing Committee Co-Chair – Denkai Animal Sanctuary
College America – Program Advisory Committee

Mikaela brings deep experience in strategic event planning, community relations and corporate social responsibility to The Big Deal Company. As a Certified Meeting Professional (CMP) with more than a decade in the nonprofit and corporate sectors, she thrives at the intersection of purpose and business.
Mikaela has banking experience and focuses on marketing and events for the western markets. Previously, she's held various event and community relations roles at IMA Financial Group, BCD Meetings & Events and the Denver Metro Chamber of Commerce.
Mikaela has planned hundreds of events—from VIP dinners and leadership retreats to conferences and city-wide volunteer activations. She's passionate about connecting mission-driven organizations with meaningful resources and corporate partners.
Outside of work, she sits on the Development Committee for the Art Students League of Denver and previously served as Board Chair for Environmental Learning for Kids (ELK).
​
Education:
Bachelor of Science in Business Administration from Daniels College of Business, University of Denver 
Certificate in Environmental, Social & Governance (ESG) Strategy from University of Colorado - Boulder
Project Management 360 Certification from Cornell University 
Certified Meeting Planner (CMP)
Cvent Event Management Certified 
Responsible Alcohol Sales Certified (StateFoodSafety)
Graduate of the Leadership Arts Program, Colorado Business Committee for the Arts
AI Fundamentals Certificate​

In today’s crowded market, how your business shows up—online, in public, and within your community—matters more than ever. Thoughtful marketing strategy, authentic brand storytelling, and memorable experiences aren’t “nice-to-haves.” They’re how trust is built, and momentum is created.
 
That’s where Big Deal Company comes in. We’re more than executors of tasks—we’re strategic partners who understand how to elevate brands, connect people, and create impact that lasts.
 
From small local businesses to mission-driven nonprofits, the organizations that thrive with us share one thing in common: they care deeply about their people and the communities they serve. And they want their story told well.

Turning Real Challenges Into Meaningful Results
Here are the most common reasons businesses reach out to Big Deal Company—and how we help solve some of the biggest challenges leaders face today.

They Need Event Experts Who’ve Truly Done It All
Planning a conference, community gathering, grand opening, or employee celebration can feel overwhelming fast. Logistics pile up. Details multiply. Time disappears.
 
Big Deal Company brings deep experience in event strategy and execution, from defining the event's purpose to managing every moving part behind the scenes. We don’t just make events run smoothly—we ensure they reinforce your brand, strengthen relationships, and create moments people remember long after the lights go down.

They Want a Full-Circle Marketing Strategy—Not Just Tactics
Visibility today takes more than posting on social media or running an ad here and there. It requires a cohesive marketing strategy that aligns messaging, channels, timing, and storytelling.
 
We build campaigns that work hard across platforms—from strategic planning and creative development to execution and measurement. The result? Marketing that feels intentional, consistent, and aligned with real business goals—not scattered or reactive.

“Doing It the Same Way” Just Isn’t Working Anymore
Markets evolve. Audiences change. Expectations rise.
 
Clients come to us when they know repeating last year’s approach won’t cut it. We help organizations challenge the status quo, move forward with purpose in their long-standing annual events and fundraising strategies, and refine a brand story that resonates.
 
Fresh ideas matter—but only when they’re grounded in strategy and executed well.

​They Value a Partner with Deep Community & Industry Connections
Behind every great event or campaign is a strong network—venues, vendors, media partners, collaborators, and creatives who know how to deliver.
 
Big Deal Company brings years of relationship-building to the table. We know who to call, when to call them, and how to bring the right people together to strengthen outcomes and save our clients time. Community connection isn’t an add-on for us—it’s part of how we work.

They Want a Team That Cares About People — Not Just Deliverables
Our clients feel the difference because we treat their work like it matters—because it does.
 
From nonprofit fundraisers to brand launches, we’re invested in the people behind the mission. Authentic brand storytelling helps organizations connect with audiences in ways that feel human, meaningful, and memorable. When people feel seen and valued, loyalty follows.

Why Storytelling & Strategy Make the Difference
At the heart of impactful marketing and events is a clear, compelling story—one that reflects who you are, what you stand for, and why your audience should care.
 
When strategy and storytelling align:

• Your brand becomes memorable, not forgettable
• Marketing feels cohesive, not scattered
• Events become experiences—not just calendar items

 
Big Deal Company doesn’t just produce campaigns or events. We help organizations tell their stories in ways that connect, engage, and inspire action.

From Vision to Execution—Without the Stress
Large-scale festivals, new location launches, multi-channel fundraising campaigns, and year-long marketing initiatives all depend on one thing: strong execution that turns great ideas into real results.
 
Big Deal Company blends strategic insight with creative thinking and detailed follow-through—so nothing falls through the cracks and every goal is supported with intention.

Who Thrives With a Big Deal Partnership?
We work best with organizations that care deeply about their people, their communities, and the stories they tell. Our clients value thoughtful communication, intentional strategy, and human-first engagement.
 
Here are some industries, sectors, and organizations that could see big results when working with Big Deal Company:

• Community-Driven Small Businesses looking to stand out locally and build lasting relationships
• Boutique Hotels & Hospitality Groups seeking elevated guest experiences, grand openings, and seasonal events
• Counseling Centers & Mental Health Clinics that need sensitive, human-centered storytelling aligned with their mission
• Chambers of Commerce, City Tourism & Business Associations hosting ribbon cuttings, festivals, and community initiatives
• Food & Beverage Brands launching products, pop-ups, and immersive brand experiences
• Law Firms & Legal Practices celebrating milestones, hosting open houses, or launching services with polish and professionalism
• Tech Startups & Creative Agencies planning launches, retreats, and branded experiences that bring ideas to life
• Healthcare Organizations & Clinics managing community events, announcements, and outreach with care and precision
• Restaurants, Breweries & Food Brands opening doors, rolling out menus, and hosting events that feel fun, elevated, and on-brand

​Nonprofits Ready to Grow - our sweet spot! We step in as a fractional communications and fundraising strategy team, supporting campaigns, donor engagement, and event-based fundraising with purpose-driven storytelling.

​Big Deal Company exists to help organizations grow, connect, and create experiences people don’t forget.
If you’re ready for marketing and events that feel intentional, human, and impactful—we’re ready to help you tell your story.
Connect with our team on social media: Facebook, Instagram, and LinkedIn.
Want to make your business a BIG DEAL? Let’s chat: 970-613-1455
 
Frequently Asked Questions

• What types of businesses does Big Deal Company work with?

Big Deal Company works with a wide range of organizations, from community-driven small businesses and hospitality brands to nonprofits, healthcare organizations, law firms, and tech startups. What our clients have in common is a desire to connect meaningfully with their audience and create experiences that feel intentional, polished, and people-centered.

• How does Big Deal Company combine events and marketing strategy?

We approach events and marketing as one connected ecosystem. Every event supports a larger brand or marketing goal, and every campaign is designed with real-world engagement in mind. By aligning strategy, storytelling, and execution, we help ensure that marketing efforts feel cohesive—not fragmented—and that events extend their impact beyond a single day.
​

• Can Big Deal Company support nonprofit fundraising and community campaigns?

Yes—nonprofits are one of our core focus areas. We often act as a fractional communications and fundraising strategy partner, helping organizations plan campaigns, design event-based fundraising efforts, strengthen donor engagement, and tell their story in ways that inspire long-term support

• What makes Big Deal Company different from a traditional event planner or marketing agency?

We don’t operate in silos. Instead of focusing on just logistics or just promotion, we take a full-circle approach that blends strategy, creativity, community relationships, and execution. Clients value our understanding of the big picture and the smallest details—and our genuine care for the people behind the work.

• When should an organization bring in Big Deal Company for support?

Organizations often reach out when they’re planning a major event, launching something new, refreshing an existing initiative, or feeling stuck doing things “the way they’ve always been done.” If you’re ready for more intentional strategy, stronger storytelling, and support you can trust, it’s the right time to start the conversation.

People don’t remember schedules.
They remember how an event made them feel.

Download our free printable with event tips for transformational events!

Contents of your BAG: snacks, tools, a map….  Some clues are direct, some have hidden meaning in the words, colors sometime are a clue.  The ‘tools’ in your bag are in there for a reason!

• DO NOT take/hide other teams eggs…. honor system  (and we will be watching you)
• DO NOT disturb businesses
• BE GRACIOUS to owners/managers
• Show businesses one of your eggs to ensure they give you the right color. BE SURE to have your team’s correct color egg.
•  All eggs are NUMBERED go in order!   1 here, then 2, etc…
• You must return with all X# eggs to win.
• KEEP YOUR EGGS in your bag. It is the only way we know if you made it to every location.
• ALL team members must stay together… no breaking up!
  Point deductions apply!  Split up from your team, = add 10 minutes to total time!
• If your clue leads you to a bar or restaurant, you have the option to sit down, grab a drink and have fun! Each business will have your team egg for you.
• If your clue leads you to a retail location – your egg will be hidden or available at the register.
• No need to rush- have fun!
• DRINK AT YOUR OWN RISK: Big Deal is not forcing anyone to drink. Not everyone has to drink at EVERY bar stop. You will get carded to ensure you are 21.
• It’s ok to ask for help… phone a friend, ask strangers -----But you CANNOT call other teams!
• Each team gets ONE TEXT to ask BIG DEAL for help with a clue --- there is a flyer in your bag with our phone number.   Point deductions apply!  Every text for help, = add 10 minutes!
• We love to support local businesses! Come back with proof that you made a purchase at a location NOT on the route, and we will give you a BONUS  5 minutes off your end time! 
• The map in your bag is your guide. No eggs will be located beyond the area shown.
• DO NOT post photos on social media, or 'check in' to businesses you've stopped at yet.  Save all social media activity until after the hunt.
•  The businesses participating this year are expecting the hunt to be over by 5pm.   If you are not done by 5pm, text Christine. You will need to make it to the final stop by 5pm---no exceptions. 
• You will end up at a secret location with some yummy food (which is optional)
• The first team to arrive wins our unique GOLDEN KEG trophy!
• Our photographer will NOT help you with clues.  They will, however, ask you to pose for some fun photos for the Big Deal website.  You must do what they ask you. We’ll make it fair for all teams! 

January 27, 2026
Fort Collins, Colorado - As Super Bowl LIX weekend approaches, No DUI NoCo, a Northern Colorado nonprofit dedicated to preventing impaired driving, urges all fans to plan ahead, celebrate responsibly, and protect lives on our roads. With millions celebrating across the country, there is an increased risk of alcohol- and drug-impaired driving – a fully preventable public health crisis.

Nearly half of all traffic fatalities on Super Bowl Sunday involve alcohol. In 2022, about 45% of all fatal crashes involved alcohol impairment (MADD).

Every day in the United States, nearly 30 people die in drunk driving crashes – one life lost every 50 minutes (NHTSA). This tragic toll affects families and communities in Colorado and beyond. Driving impaired isn’t just dangerous — it’s illegal; a blood alcohol concentration (BAC) of 0.08% or higher can lead to arrest and significant legal and financial consequences.

“We believe most people want to do the right thing,” said Heather Vesgaard, executive director of Partners and No DUI NoCo. “By planning ahead and stepping up for friends and family, Super Bowl fans can help create a weekend full of good memories. We encourage everyone to ‘Make the Call’ for a ride home before you ever think about getting behind the wheel drunk or high.”
​
No DUI NoCo reminds drivers that impairment includes alcohol, marijuana, prescription medications, and other drugs. Mixing substances can significantly increase impairment and crash risk.

TIPS TO CELEBRATE SAFELY
Be the VIP (Very Important Passenger) – Volunteer as the designated driver and commit to 100% sobriety. Your choice could save lives, including those of people you love.
 
Be the Halftime Hero – If you’re hosting, provide plenty of food and non-alcoholic options throughout the event. A well-fed crowd pacing their drinks is a safer crowd.
 
Call in Backup – If you or a friend can’t drive safely, choose a ride-share, taxi, or public transit instead of driving.
 
Bench the Impaired – Talk openly with your guests: if someone has been drinking or using cannabis or other substances, encourage them to sit out the driving duties.
 
Call 911 – If you see an impaired driver on the road, safely pull over and call 911.
 
SUPER BOWL IMPAIRED DRIVING STATS

• Nearly half of all traffic fatalities on Super Bowl Sunday involve alcohol. In 2022, about 45% of all fatal crashes involved alcohol impairment (MADD).
• On Super Bowl Sunday, traffic deaths tend to be about 20% higher than on the Sundays immediately before and after the game (NHTSA).
• Nearly 48% of fatal crashes on Super Bowl Sunday involve drivers with a blood alcohol concentration (BAC) over the legal limit (0.08%) (NHTSA).
• The riskiest driving times for impaired-related crashes are between the late afternoon (around kickoff) and late evening following the game (NTSB).

ABOUT NO DUI NOCO
No DUI NoCo is working to get the word out about the dangers and consequences of teen impaired driving and offering solutions and tips on how to avoid or curb the effects on the greater community. No DUI NoCo, a coalition and campaign born out of the need to address the problem of impaired driving in northern Colorado, is working to prevent driving under the influence of alcohol or other substances. This project is a joint effort between law enforcement, government agencies, alcohol and cannabis retailers, local nonprofits, and community members, working together to encourage the general public to “Make the Call” to end impaired driving.
 
No DUI NoCo is focusing on prevention efforts - education, tools, and messaging for groups and individuals who tend to risk driving regularly with elevated BACs, and who are involved in a higher number of alcohol-related crashes. Studies have shown that young people, ages 16-24, tend to have the highest number of drivers involved in DUI/DWI crashes with a BAC at or above legal intoxication levels and are the most likely group to drive within 2 hours of consuming cannabis (Colorado Department of Transportation). The goal of the next arm of the No DUI campaign is to reduce the number of DUI/DWI related crashes with this age group at the wheel.
 
No DUI encourages all citizens to remain vigilant and to plan ahead when consuming alcohol. If you are the designated driver, make a commitment to 100% sobriety to keep you, your friends, and your family safe.
 
If you see an impaired driver on the road, please “Make the Call” and contact local law enforcement (911) immediately.
Remember: If you feel different, you drive different.

No DUI NoCo Mission:
The No DUI NoCo coalition and campaign was born out of the need to address the problem of impaired driving in our community. The goal is to prevent driving under the influence of alcohol or other substances by increasing community responsibility for safe and responsible driving.
 Our campaign is encouraging the public to “Make the Call” to end impaired driving in our community. Make the Call to get a safe ride home. Make the Call about whether you should get behind the wheel, and Make the Call to report suspected impaired drivers. Driving under the influence IS an emergency - please call 911 if you see someone you suspect is driving impaired.
Partners, who absorbed this project from the former nonprofit Team Wellness & Prevention is the lead agency on this campaign. Partners has engaged a steering committee and named the project NO DUI NOCO.

Contact: Heather Vesgaard, Executive Director - Partners    [email protected]
​

The BIG Idea:
Knowing your “target audience” is common advice--but it can drift into lowest
common denominator marketing (“who can we attract?”).
A better, more strategic question is: “Whom do we deserve to work with?”
Defining your ideal client (behavior + demographics + fit) helps you stop
trying to be everything to everyone and start building a message and
business that attracts the right people.

Why This Matters
When your ideal client is clear, you can align your marketing, services, messaging, sales, and support to consistently attract and serve that specific group.
It saves time, reduces misfit clients, and increases the likelihood of work that’s profitable, energizing, and referable.