Content Marketing Simplified A Quick Guide for Businesses & Nonprofits Free Printable: ![]()
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📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC
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In today’s fast-paced world, getting customers to walk through your doors is no small feat. You know that once a person is in your location you’ve got a captive audience, but how do you get them in in the first place? Whether you’ve got a café, a boutique, or a wellness studio, standing out in the crowd takes creativity and strategy. Before you say you simply don’t have time to build a plan, check out these easy and effective marketing tips to help boost foot traffic—and keep customers coming back for more. Create an Irresistible Offer People love a good deal, so why not give them one? Limited-time promotions, BOGO (buy one, get one) offers, or discounts for first-time customers can entice people to visit your business. Make the offer clear, and easy to understand, and put it on social media, your website, and even on a sandwich board outside your store. Don’t forget to add a call to action like one of these:
Lean Into Local Events Get out there and partner with community events or host your own. That’s right, get to know your neighbors. Activities like a pop-up shop, a workshop, or a fun seasonal event like a holiday market can attract loyal customers and new faces. Bonus: collaborating with other local businesses can expand your reach. Step Up Your Curb Appeal Your storefront is like a first impression—it needs to wow! Clean windows, colorful signage, and eye-catching displays make all the difference. A chalkboard with a quirky message or your daily specials can grab the attention of passersby (or even go viral on social media). The ‘vibe’ of your location should be easily understood just by standing out front. Engage on Social Media Consistency is key when it comes to social media. Your followers want to know that you’re staying current and love to hear about new arrivals, upcoming sales, or behind-the-scenes content. Be real and interactive and respond to comments and messages promptly. Pro Tip: Don’t forget to include your location and hours in your bio to make it easy for people to find you. You wouldn’t believe how often this is looked over. Use Email Marketing Email marketing might not sound flashy, but it works. Create a simple, engaging newsletter to keep your customers in the know about promotions, events, and new products. Make it worth their while by including exclusive deals, hot tips, or sneak peeks. Encourage Word-of-Mouth Happy customers are your best advertisement! Again, happy customers are your best advertisement. Yes, it’s worth repeating because they are valuable and often underused. Encourage them to share their experiences by offering referral discounts or running a review contest. The more buzz, the better! Get Listed Online Make sure your business is easy to find by updating your Google Business profile and being listed on Yelp, TripAdvisor, or other platforms relevant to your industry. Include accurate information, great photos, and a few glowing reviews. More and more people are turning to various niche apps to find what they are looking for from restaurants to spas. Get listed! Make It Personal Finally, remember that marketing isn’t just about tactics—it’s about relationships. All of these tips may help to bring people in, but then it’s in your court to get them to come back. Personalized touches can turn a one-time visitor into a lifelong fan. Here are just a few ways to make their experience special:
Whether you’re just starting or growing your business, BIG DEAL is here to bring your marketing out of black and white and into full color, helping you thrive. We understand small businesses because we are one too! ![]() Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC Many small businesses suffer from a black-and-white idea of marketing. They either try to do it themselves or feel like they have to pay a big agency to manage it for them. BIG DEAL Company is here to add some color and support with marketing for small businesses. We’re offering up ten of the top tools that can help small-scale businesses thrive. 1. Canva: This tool is great for creating graphics, social media posts, and marketing materials with ease and is relatively user-friendly.
2. Mailchimp: Use Mailchimp if you’re looking for the ideal way to build email marketing campaigns, newsletters, and automation for your small businesses.
3. Google Analytics: Google Analytics provides invaluable insights into website traffic, visitor behavior, and performance metrics. It can be a little bit tricky to learn at first but is well worth it.
4. Hootsuite: This helpful little tool helps to manage and schedule social media posts across multiple platforms from one dashboard.
5. Buffer: Another excellent tool for scheduling social media posts and analyzing their performance.
6. WordPress: This versatile platform is for building websites and blogs, offering many plugins for SEO and content management.
7. Trello: This is a helpful tool to organize tasks and projects with boards, lists, and cards, and is ideal for collaborative marketing efforts.
8. HubSpot CRM: A great program if you’re looking to manage customer relationships, track interactions, and automate marketing tasks.
9. SurveyMonkey: If you want to learn more about your audience consider this program that conducts surveys to gather customer feedback and insights, aiding in market research.
10. Google My Business: This is an essential tool for local businesses to manage their online presence, including maps, reviews, and search visibility.
BIG DEAL Company has mastered all of these tools and more, blending our expertise with a deep understanding of small businesses’ unique challenges. By harnessing the power of innovative platforms like Canva, Mailchimp, and Google My Business, BIG DEAL takes the stress out of marketing and adds vibrant, effective strategies. Whether you’re just starting or growing your business, BIG DEAL is here to bring your marketing out of black and white and into full color, helping you thrive without the sense of overwhelmingness from doing it alone or having to rely on large, faceless agencies. We understand small businesses because we are one too! Follow us on social media - Facebook, Instagram, LinkedIn, YouTube, and Pinterest - and sign up for our online newsletter to stay updated on the latest insights and tools that can drive your mission forward! Together, let’s make a big difference! The holiday season is here, and for our small business clients, it's a prime time to connect with customers, boost sales, and create memorable brand experiences. As we approach the end of 2024, new trends are shaping how businesses engage with consumers. Here's a look at five holiday marketing trends we’re leveraging to help our BIG DEAL Company small businesses stand out this year. Hyper-Personalized Marketing Consumers now expect more than just generic messages. Personalization is key to catching their attention. Leverage demographic data and customer interactions to send tailored holiday greetings, product or service recommendations, or special discounts based on purchase history. Email campaigns allow you to address potential customers by name; carefully managed email lists mean you can send various emails targeting different customer groups to ensure you’re offering personalized solutions to meet your audience’s needs. Community and Nonprofit Initiatives Consumers appreciate brands with strong values that give back, and the giving spirit is never stronger than during the holiday season. Use social media to show your audience how you’re giving back this season, and invite them to participate. Hosting a toy drive, supporting a local charity, or donating a portion of sales can deepen customer loyalty and spread goodwill. Consider offering a nonprofit donation at checkout, donating in-kind to nonprofit events, or sponsoring a holiday fundraiser and inviting your followers (customers) to join you. Collaborate on Social Media Collaborating with other small businesses or nonprofits in your area can amplify your reach. Joint promotions, pop-up markets, or cross-promotions on social media are great ways to build community spirit and drive traffic. This collaboration goes hand-in-hand with your support of community initiatives; be sure to mention any sponsorship of local charities and partnerships on initiatives that give back, tagging other small businesses and nonprofits along the way for increased visibility. Holiday-Themed Visuals and Messaging Holiday-themed images and posts are powerful tools for boosting small business marketing during the festive season. These visuals instantly capture the joyful spirit of the holidays, creating an emotional connection with your audience. By aligning your brand with the season’s mood, you can enhance engagement, increase visibility, and keep your business top-of-mind during the holidays. Adding festive imagery to your social media, email campaigns, and website creates a cohesive, celebratory experience that resonates with audiences. Prepare for Increased Customer Care Needs The holiday season often brings a surge in customer inquiries, purchases, and service needs. Think of this as an opportunity. Respond to comments on your social media pages and posts promptly, boosting your credibility and increasing the reach of your content (social platforms put popular posts in front of more people). Each time you respond to a private message on one of your pages, you’re demonstrating your commitment to excellent service; and, every face-to-face interaction can leave a lasting impression. Timely online interactions can turn inquiries into sales opportunities, as many customers use social platforms to seek immediate answers before making purchasing decisions. In a fast-paced digital world, quick responses can set your business apart and help you foster trust and engagement with your audience. The holiday season is a golden opportunity for small businesses to connect with customers in meaningful ways. By staying on top of these trends and tailoring your approach to your audience, you can create a memorable holiday marketing campaign that drives sales and builds loyalty. Need help bringing your holiday marketing ideas to life? BIG DEAL Company specializes in crafting campaigns that deliver results. Let’s make this holiday season your most successful yet. For business marketing news and tips, choose BIG DEAL Company. Follow us on social media for event highlights, creative inspiration, and updates on our latest projects. 📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC End-of-Year Fundraising Tips for Nonprofits: Maximize Donor Engagement and Donations When the calendar turns to November, many nonprofits enter one of the most crucial fundraising periods of the year. The holiday spirit, tax benefits, and seasonal giving days create a unique opportunity to drive donations that support mission-driven initiatives. Here are essential year-end fundraising tips to make the most of this giving season and set your nonprofit up for success. 1. Segment Donor Lists for Targeted Messaging An effective way to reach donors is by tailoring messages that resonate. Start by pulling your donor lists and segmenting them by factors like donation frequency, donation amount, or specific past campaign involvement. With segmented lists, you can craft personalized messages for each group to increase engagement and the likelihood of donations. For example, you could target major donors with messages about impact-driven milestones and smaller donors with updates about ongoing needs or progress. Benefits of Donor Segmentation:
2. Review Last Year’s Fundraising Results for SMART Goal Setting Take a data-driven approach by analyzing previous years’ fundraising performances. Identify which channels (email, social media, direct mail) contributed the most and how different donor segments responded to each campaign. This insight will help you create SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals and set predictable outcomes for this year. SMART Goal-Setting Tips:
3. Create a Year-End Marketing and Communications Calendar An organized marketing calendar is essential to manage the complex end-of-year giving season. Include special dates and events, distribution channels, target audience segments, and clear calls to action for each campaign. Assign team members responsible for each action and track key performance indicators (KPIs) to evaluate effectiveness. Components to Include in Your Calendar:
4. Send a “Loop-Back” Email to All Donors A “loop-back” email is an effective way to re-engage previous donors. Send an email to donors who contributed in the past, reminding them of their impact and encouraging them to support your mission again this year. Highlight how last year’s donations were utilized and share stories of success. Why Loop-Back Emails Work:
5. Gather Stories to Inspire and Share Donors respond to real stories of lives changed or community improvement. Gather stories from your beneficiaries, staff, or volunteers that exemplify your organization’s impact. These narratives can be shared through emails, social media, or even a dedicated video campaign to bring your mission to life. How to Use Stories Effectively:
6. Send Thanksgiving Gratitude Messages Thanksgiving offers a perfect time to express your appreciation to all of your generous donors. Utilize “You” language in messages to all of your donors, thanking them for their contributions throughout the year - “Because of You”, “Your Kindness….”, “Your support has made a difference”. This message doesn’t need to or shouldn’t ask for a donation. Expressing gratitude fosters goodwill and reinforces the donors’ sense of purpose and impact. Ideas for a Gratitude Campaign:
7. Secure a Matching Gift Opportunity Donor matches are a powerful way to maximize contributions, as many donors are motivated by the potential to double their impact. Work with major donors or corporate sponsors to set up a matching gift for year-end giving campaigns. Highlight this match in all promotional materials to encourage giving. Matching Gift Tips:
8. Set Up a Peer-to-Peer Holiday Giving Campaign Peer-to-peer fundraising engages your supporters in promoting your cause within their personal networks, expanding your reach organically. Equip volunteers, board members, and loyal donors with the tools they need to run mini-campaigns on your behalf. Provide sample social posts and email templates to make it easy for them to ask friends and family for support. Peer-to-Peer Campaign Tips:
9. Use Clear Calls-to-Action in All Communications Every piece of communication should include a clear, compelling call to action (CTA). Whether it’s donating, volunteering, or sharing a story, a CTA should be specific and easy to follow. Phrases like “Donate Now to Double Your Impact” or “Yes - I want to provide affordable housing for families in my community!” are both actionable and inspiring. 10. Focus on Growing Your Donor Base, Not Just the Funds Raised When evaluating year-end fundraising success, nonprofits often focus on the total amount of funds raised. However, emphasizing the number of new donors can be equally valuable, if not more so. Attracting new supporters expands your donor base, builds long-term relationships, and boosts future fundraising potential. By welcoming new donors, your organization creates a broader community of advocates and supporters who may contribute regularly, increasing your impact over tie. Celebrating this growth in new supporters highlights the strength and reach of your mission beyond just dollar amounts - making it feel less transactional, and fostering a stronger, more diverse network of supporters for years to come. With thoughtful planning and data-driven approaches, nonprofits can make the most of the end-of-year giving season. By segmenting donor lists, setting clear goals, sharing impactful stories, and expressing gratitude, you can build stronger connections with donors and inspire increased contributions. Utilize these strategies to create a memorable and successful year-end fundraising campaign that sustains your mission well into the coming year. Big Deal Company is proud to support many nonprofits during the end-of-year giving season and beyond, helping organizations maximize their impact through strategic fundraising campaigns and successful event fundraisers. We offer a variety of downloadable resources, expert tips, and best practices, all designed to make your year-end giving campaign a success. Follow us on social media for event highlights, creative inspiration, and updates on our latest projects. 📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC Event Trends: DEI (Diversity, Equity, Inclusion) While being equitable is the RIGHT THING, and really shouldn't be considered a trend --- it certainly is a hot topic and an area the BIG DEAL team wanted to highlight regarding considerations in event planning. We have a FREE printable available below. 4 pages of important takeaways. ![]()
Events are aiming to be inclusive by considering local DEI initiatives, adjusting language to resonate with varied audiences, and choosing venues and suppliers that reflect attendee values. Several current factors are shaping DEI in event planning. Here’s a look at this movement and how event professionals can navigate it successfully: Audience Expectations and Representation Attendees increasingly expect events to reflect diversity, both in speakers and in attendees. Having a mix of backgrounds, genders, and experiences represented in speakers and panels is now essential. Event planners who create inclusive environments are finding more engagement and satisfaction from audiences. Accessibility Offering accommodations for those with disabilities, from physical access to sensory-friendly options, as well as hybrid or virtual alternatives, is increasingly expected. Planners are prioritizing ADA-compliant spaces, live captioning, sign language interpretation, and digital access for remote attendees. Cultural, Gender, and Age Sensitivity and Inclusivity Ensuring respect and inclusivity throughout an event involves considering aspects like language, dress codes, food choices, and even event themes. Planners are emphasizing the importance of honoring cultural norms, celebrating diversity, and avoiding cultural stereotypes. Social and Economic Equity Rising costs of attending events, including travel, accommodation, and registration fees, can be barriers to diverse participation. Many organizations are creating scholarship funds, offering tiered pricing, and expanding remote participation options to make attendance feasible for a broader audience. Supplier Diversity There’s a strong movement toward supporting diverse suppliers, such as minority- and women-owned businesses for catering, venue management, and other event services. This not only supports DEI initiatives but also brings diverse perspectives and experiences into the event’s overall environment. Free download ![]()
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC Marketing Trend 2024: Why Video is a MUST-HAVE for Impactful Marketing Video is no longer just a “nice-to-have” in marketing - it’s an essential tool for making a lasting impression. Download our FREE printable with the details below! ![]()
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC 2024 Event Trend: Shorter Lead Times There are several factors for this new trend including changing client expectations, the fast-paced nature of business, and ongoing uncertainties in areas like health regulations and market conditions. Here’s a look at this trend and how event professionals can navigate it successfully: ***Download our free 4-page printable below ![]()
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC The Big Deal Team is always researching and brainstorming on ways to improve upon events. Our recent research has shown some eye-opening ways to enhance the future of events. Download the free printable below. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC At BIG DEAL Company, we manage client websites, social media, newsletters and the like. One of the most effective SEO supports can be a blog on your website. We commonly get asked if there is a recommended number of blogs a business should post per month. The frequency of your blog posts is crucial for maximizing SEO performance, but there’s no one-size-fits- all answer.
Below is a helpful list to consider when evaluating how often you should post a blog to your website: Download our free printable cheat sheet on blogging frequency: ![]()
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC |
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