​7 Ways to Leverage Cause Marketing For Your Business
In today’s socially conscious marketplace, brand values matter more than ever to your customers and clients. Cause marketing, which ties your brand to a social or environmental cause, not only enhances your corporate image but also promotes customer loyalty and engagement. At BIG DEAL Company, we believe in the power of purpose-driven events and marketing strategies.
 
Here are 7 tips to effectively leverage cause marketing for your business:
 
Choose a Cause That Resonates with Your Brand
 
The first step in successful cause marketing is to choose a cause that aligns with your brand’s mission and values. Ideally, your customers should see a natural connection between your business and the cause you’re supporting. For example, if you’re in the fitness industry, partnering with a health-related nonprofit would be a strong fit, while a mortgage lender might partner with a housing charity.

Partner with Nonprofits
 
Forming a true partnership with a nonprofit (or a few) provides credibility and mutual increased marketing reach, allowing you to tap into the nonprofit’s existing audience while they tap into yours. Nurturing a deeper connection with just a few organizations gives you the opportunity to learn about how you can make the biggest difference for them, and this involvement can also be featured in your marketing to promote your business.
 
Incorporate Your Cause into Events
 
Events offer a powerful platform to highlight your cause marketing efforts. Whether it’s through charity fundraisers, awareness campaigns, or volunteer-driven activities, make the cause a central theme of your event. This not only raises awareness but also engages attendees in a meaningful way, bringing you opportunities for more business.
 
Engage Your Employees
 
Encourage employee participation in your cause marketing initiatives. This could be through volunteer programs, donation matching, or company-sponsored charity events. We’ve seen clients partner with a nonprofit to have their employees volunteer for a full day during work hours, while being paid their usual work salary by the company. Employee engagement strengthens your company culture, demonstrates your commitment to the cause, and provides word-of-mouth marketing.
***HOT TIP: You can download the BizWest GIVING GUIDE to research contact information for non-profits you are interested in supporting.
 

Offer Donation Matching
 
Incentivize your customers to donate by offering to match their contributions. For example, you could match every dollar donated by your customers up to a certain amount. This not only encourages more donations but also shows that your business is committed to making a significant community impact, not just improving your bottom line. (Example: United Way's Workplace Giving)
 
Use Social Media
 
Social media is a powerful tool for spreading the word about your cause marketing efforts. Share stories, updates, and results across platforms like Instagram, Facebook, and LinkedIn. Tag nonprofits you support to promote their cause and boost engagement for your content. Cross-post the latest news from your nonprofit partners’ page – many will return the favor.
 
Measure and Share Your Success
 
Finally, it’s crucial to measure the success of your cause marketing campaigns and share the results with your audience. Whether it’s the amount of money raised, the number of lives impacted, or the growth in customer engagement, transparency builds trust and encourages continued support. Feature these numbers on your social media, your company website, at company events (both internal and public-facing) and anywhere else you advertise.

***HOT TIP: United Way of Larimer County has a 211 tip service that lists out all non-profits by services they offer: 211 TIPS
 
Cause marketing is more than just a trend; it’s a powerful strategy that can elevate your brand while making a meaningful difference in the world. At BIG DEAL Company, we’re here to help you craft events and marketing strategies that drive both social impact and business success.
 
If you need help planning your next cause-driven event or campaign, contact us to learn how we can support your vision.
 
For more business marketing tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.

​As an events and marketing company committed to supporting nonprofits, we understand the critical role sponsorships play in the success of your events. Securing sponsorships not only provides financial support but also cultivates partnerships that amplify your cause, expand your reach, and provide opportunity for future support.
 
The current sponsorship climate is challenging: We’re seeing fewer sponsors at lower amounts and fewer donations. To help you boost sponsorships for your nonprofit events, we've curated some innovative strategies designed to elevate your sponsorship game.

​Tailored Partnership Packages
Craft personalized sponsorship packages that align with each sponsor's values and objectives. Highlight the unique ways their support can make a tangible impact on your cause.

Specific Perks vs. Vague Labels
Avoid themed sponsorship levels like “lion” vs. “jaguar” or “cultivator” vs. “planter” – these terms don’t convey meaning or hierarchy to potential sponsors. Today’s savvy sponsors want straightforward explanations of their return on investment. If you stick with the traditional silver, gold, and platinum sponsorship tiers, remember to list tangible benefits.
 
Sponsorship tiers tied to one aspect of your event are increasingly popular. For example, a “bar sponsor” may invest $5,000 to sponsor your event’s bar in exchange for branded cocktails named after your sponsor and customized napkins and bar signage featuring the sponsor’s logo.

A 'safety sponsor' may support your festival with an investment to be the sole naming sponsor for the ride share pick up area and water station.

Providing exposure and value are of utmost importance.
 
Enhanced Digital Presence
Leverage the power of digital platforms to showcase sponsor visibility. Develop engaging content, such as sponsor spotlights, behind-the-scenes glimpses, or dedicated social media campaigns, highlighting sponsors' contributions and involvement.
 
Collaborative Experience Opportunities
Create opportunities for sponsors to actively engage with event attendees. Interactive booths, sponsored activities, or workshops aligned with sponsors' expertise can deepen attendee interaction and leave a lasting impression. Encourage sponsors to share their knowledge or products in ways that enrich the event experience.

Impactful Storytelling
Craft compelling narratives that emphasize the shared values between your nonprofit and potential sponsors. Showcase real stories of impact, illustrating how sponsorships directly contribute to making a difference in the community. Personalized storytelling can create an emotional connection and resonate deeply with potential sponsors. Effective brand storytelling enhances nonprofit marketing efforts.
 
Data-Driven Insights
Utilize data analytics to demonstrate the tangible returns on investment for sponsors. Provide post-event reports showcasing key metrics, attendee demographics, and engagement insights. Show your sponsors how many monthly visitors will see their logo on your website or how many followers will see your social media post thanking them for supporting your mission.
 
Concrete data illustrating the reach and impact of their sponsorship can attract and retain sponsors for future events.
 
Year-Round Engagement
Establish ongoing communication with sponsors beyond the event. Offer year-round partnership opportunities that extend beyond event day. This could include exclusive networking events, co-branded campaigns, or acknowledgment in regular newsletters to maintain the relationship and demonstrate ongoing value. Don’t miss out on potential year-round donors who may prefer a long-term partnership to a single event investment.
 
Sustainable and Ethical Branding
Showcase how your event aligns with sponsors' corporate social responsibility goals. Incorporate eco-friendly practices, ethical sourcing, or charitable initiatives that resonate with sponsors who prioritize social impact.

Innovative sponsorships thrive on creativity, adaptability, and a deep understanding of both your nonprofit's mission and your potential sponsors' needs. By implementing these strategies, you can cultivate meaningful partnerships that go beyond financial support, creating a lasting impact and expanding the reach of your cause.

At BIG DEAL Company, we're dedicated to helping nonprofits elevate their events and secure impactful sponsorships. Contact us today to explore how we can collaborate to make your next event a resounding success.

​Research shows that 75% of companies have rebranded since 2020 (this could be anything from logo updates to branding colors and fonts to messaging - or the works!) Most businesses rebrand every 7-10 years (depending on the industry). Even a logo update should take place about every 10 years.

With this, BIG DEAL has put together the 6 Considerations You Need For A Company Rebrand.

Need help with a logo refresh? Tagline, catch phrase, or image modification? Perhaps an event refresh?

We are here to help!
Below is a free downloadable tip sheet.

​It’s been nearly a month since we made the leap from My Big Day to BIG DEAL Company. While we have been basking in the glow of the change and are looking forward to an official unveiling of this rebrand at our Loveland Chamber Ribbon Cutting event next month, it is important to note that this change did not just happen overnight.

​Why we made the BIG change
In the fast-paced world of business, companies often face the need to evolve and adapt to stay relevant. This was made very obvious to our team during the recent Covid-19 pandemic. When the world shut down in 2020, so did events. Our face-to-face work dried up in a matter of minutes. As a full-scale event company, we offered event marketing support for our clients, but marketing was always secondary to the creative and memorable events we had become known for. Covid-19 forced us to pivot and take a deeper dive into how we could still support our clients and new prospects through our expansive marketing knowledge and experiences, along with virtual or hybrid events.

When My Big Day began 17 years ago, our focus was primarily on one-off events, marketing of those events, social celebrations and weddings. We built signature events designed to bring people together for fun, important causes, and memory-making. As our team grew, and as we creatively pivoted through the pandemic, we spent time focusing on our brand’s identity, our market position, and our main purpose. Through a lot of work and reflection, our team ultimately decided that our name no longer fully captured our full-service offerings. We decided that it was time to initiate a company rebrand.

​What is a company rebrand and insight into the BIG DEAL rebrand journey
A rebrand goes beyond changing logos and colors - it involves a comprehensive process that aims to redefine a company’s identity, enhance its market positioning, and ignite a renewed sense of purpose.
 
As mentioned before, our team spent time reflecting on and studying our brand identity, market position, and goals. Through our self-reflection, we were able to identify weaknesses and areas that we wanted to see improve. We spent time focusing on our mission, vision, and values and discussed how our My Big Day name did or did not perfectly align with these important markers.

​We surveyed customers and potential customers - asking them how they felt our brand represented the work that we did. Many people shared that when they heard the name, My Big Day, they immediately thought of “wedding planner”. While weddings were and still are a part of our skill sets and events, they only represent less than 10% of the actual work that we do.
 
After we gathered feedback about our brand identity and name, we spent time clarifying our company’s positioning, our target audiences, our messaging, and brand promise. We wanted to make sure that by considering a rebrand of our business, we would be differentiating ourselves from other similar marketing and event agencies.
 
Our team spent retreat time crafting a new statement of purpose, defining our mission, and focusing on our vision. Our leadership spent time learning about rebranding and business development through workshops, entrepreneurial retreats, and working with brand experts.
 
After all of this work, we concluded that rebranding through a careful and thought-out process would enhance and benefit the work that our team did. That is how My Big Day was reborn as BIG DEAL Company.

​The BIG DEAL Purpose
Enabling the goals and dreams of others brings our BIG DEAL team joy. With boundless resources and a lifetime of business development experience, our passion is supporting those who have purpose.
 
Our team supports purpose-driven people and businesses by listening first. We are passionately curious about our clients and their businesses. We want to know what moves them and what they want to accomplish.
 
We offer custom business support plans, all based on a company’s size and stated goals. Our packages offer a large variety of services - all in one place - giving companies a source of support and streamlined productivity.

​Who is BIG DEAL?
As a connected collective of experts, Big Deal Company specializes in creativity. With superior organization, marketing experience, and original ideas, Big Deal Company pulls off amazing events and dynamic marketing campaigns.
 
The mission of Big Deal Company is to bring highly curated and collaborative events and business strategies to Northern Colorado. Our team works to support businesses, nonprofits, and individuals in the growth of their ideas, events, and marketing strategies.

​As philanthropic leaders and community advocates, we take a specialized approach to guiding businesses. We apply our creative problem-solving skills to each clients’ unique business and work to offer support with Communications, Experiences, and building Community.
 
The BIG DEAL Company rebrand was a transformative journey that required careful planning, research, and a well-thought implementation. It was more than just changing our name and logo. It was a process in which we studied and redefined our purpose, aligned it with current market expectations, and focused our mission on the work we have evolved into doing.
 
By following this comprehensive rebranding process, we hope we have emerged refreshed and with a brand identity that more clearly expresses the work we do, resonates with our target audience, inspires team collaboration and creativity, and will ultimately propel our company forward into a new era of success!
 
If you would like to learn more about our company rebrand, or how your business can work with and benefit from some BIG DEAL support, please reach out for an initial consultation today. Stay up to date on our events and marketing campaigns by signing up for our monthly newsletter - let us bring some JOY to your inbox.

Running a small business is hard work! Small business owners tend to wear many
hats: project manager, logistics manager, operations manager, human resources
department, and often times, marketing manager. That is a lot to maintain and
control!

Marketing mistakes and pitfalls often occur due to the fact that so many small
business owners aren’t confident in their marketing skills and they are simply just
spread too thin. Marketing mistakes won’t necessarily ruin your business, but
they do sometimes cost time and money.

The Big Deal team recently pulled together a list of common marketing mistakes
that we have noticed clients and potential clients make. Our team has over 127
years of marketing experience - we’ve seen it all! Hopefully this list will help your
small business avoid or correct potentially costly mistakes.

Download the free printable below!

BIG DEAL Company helps coach clients to avoid these common mistakes. We work ​to help small businesses create effective, scalable, and brand-building marketing campaigns that really work. We specialize in marketing, advertising, social media strategy & management, website design & maintenance, and event marketing. We have the time and expertise to help support small business goals and growth. If you would like help with your marketing goals and strategy, reach out for a one-on-one consultation. We will help you avoid these mistakes and find success!