As 2025 winds down, we at Big Deal Company are taking a moment to look back on a year packed with excellent partnerships, creative events, and amazing community connections. We’ve learned a lot along the way, from marketing hacks to event design tips, and we’re ready to put all that know-how to work in 2026. Here is our top 10 list of lessons we’re bringing into the new year!

1. Partnership First Mindset
In 2025, Big Deal Company focused on building real partnerships, working alongside clients as strategic partners in communications, events, and nonprofit support—not just as vendors. In 2026, we plan to strengthen this approach with even more teamwork and shared goals.

2. Fractional Support Is Here to Stay
By offering fractional marketing and communications support, we help clients get expert strategy without needing to hire full-time staff. This flexible, effective approach will keep shaping how we serve organizations in 2026.

3. Event Strategy Equals Business Strategy
Our work on big events like NoCoFest showed us that thoughtful event design can shape company culture, boost community involvement, and strengthen brands. We’ll keep using this integrated approach to plan even better events next year.

4. Organic, Human‑First Marketing Works
We’ve learned that making social media feel genuine and relatable is more effective than posting polished ads. This lesson will guide our communications in 2026.
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5. Community Matters
Our most popular content often highlights local resources, such as Northern Colorado venue guides, and demonstrates the importance of community connections to our business. We’ll continue to focus on regional support and community building in 2026.

6. Thoughtful Experiences Over Templates
Event trends are moving toward immersive, personalized, and community-driven experiences, and we’re on board with this shift. What we’ve learned about micro-experiences and VIP engagement will shape our event designs in 2026.

7. Sustainability & Purpose-Driven Events
Sustainability is now a must in event planning. Our takeaways about eco-friendly practices and values-based programming will guide our work next year.

8. Measurable Impact Over Vanity Metrics
We focus on reporting that connects analytics to real business results, not just likes or impressions. This focus on meaningful KPIs will help us build more innovative strategies in 2026.

9. Continued Learning & Professional Growth
In 2025, we made team development a priority through leadership groups and strategy training. Our commitment to staying ahead of marketing and nonprofit trends will continue to improve what we offer clients next year.
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10. Smart Use of Tech & Personalization
From event technology to personalized attendee experiences, we see that AI, immersive tools, and customization are becoming essential in 2026. These tech-focused lessons will guide how we plan and market events.

2026 looks like a year full of opportunity, creativity, and growth. By building on these lessons and keeping our focus on partnerships, community, and real results, Big Deal Company is ready to help clients hit new goals and make every event, campaign, and interaction count. As the year unfolds, these insights will keep guiding our strategies to make sure every project makes a real impact.

At BIG DEAL Company, we know that successful events are built on careful
planning and meticulous communication. These templates save time, maintain a professional tone, and help your events stand out from the crowd. Plus, when you’re calm, cool, and organized, your clients will notice.
Use our free checklist below for your next event.

In any business, communication is key. Often we find that many businesses focus on communicating with clients, but can neglect the importance of internal communications with their team. Download our quick guide with easy tips on ways to improve your internal messaging.

​In our marketing climate where social media algorithms change overnight and trends come and go in minutes, one digital marketing tool has steadily yielded growth for both for-profit businesses and nonprofit organizations: email marketing.
 
At BIG DEAL Company, we know firsthand how a well-crafted email strategy can drive sales, deepen customer relationships, and keep donors engaged – even during tough times. Whether you are selling a product or service or promoting a mission, email marketing is not just an option – it’s essential.

Why email marketing still works
 
With all the talk about social media, it’s easy to forget about the original online marketing: email. The amazing thing about email is it is one of the few marketing channels you own. Unlike social media, where your content can be buried by algorithm changes, emails land directly in your audience’s inbox. That means your message reaches real people in real time.
 
The numbers back it up, too. Email marketing still consistently delivers one of the highest ROIs (Return On Investment) of any digital marketing channel, averaging $36 for every $1 spent, according to a Litmus study.
 
For businesses: Stay front-of-mind, sell smarter
 
In a competitive marketplace, visibility is everything. When customers are watching every dollar (like in our current economic climate), they’re more likely to buy from brands they trust and remember.
Email marketing keeps your business top-of-mind with regular, valuable communication. Promotions, product launches, behind-the-scenes updates — they all build loyalty and drive conversions over time.
Even in a slow economy, your audience still spends money — just more thoughtfully.
For nonprofits: Build trust, retain donors
 
For nonprofits, email is a lifeline. It’s your direct connection to the people who care about your cause. When budgets are tight and giving slows, staying in touch is more important than ever. Regular email updates keep donors informed, inspired, and invested.
 
Plus, email campaigns are cost-effective. You don’t need a big budget to run a smart, strategic email program. You just need a plan, and we’re here to help.

​Especially in uncertain times
When the economy wobbles, many organizations instinctively cut their marketing budgets. But history shows that businesses and nonprofits who maintain or increase visibility during downturns are better positioned for growth once the dust settles.
Email marketing offers a low-cost, high-impact way to do just that.
Instead of going dark, use email to:

• Share how you're adapting.
• Showcase value or impact.
• Offer reassurance and stay connected.

​Even if people aren’t ready to buy or donate today, consistent communication ensures they’ll think of you when they are.
It’s worth the investment
 
No matter your size or sector, email marketing is one of the smartest investments you can make. It doesn’t just sell – it nurtures. It builds relationships, reinforces your brand, and keeps your audience engaged long after the first click.
 
At BIG DEAL Company, we help businesses and nonprofits create email strategies that cut through the noise, because your message deserves to be heard.
 
Ready to launch or level up your email marketing game? Let’s make it a BIG DEAL. Contact us now.
 
For marketing and event news and tips, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.

​Building strong client relationships doesn't have to feel like a corporate handshake marathon. The best connections happen when people are engaged, having fun, and feeling genuinely appreciated. VIP experiences, hands-on workshops, or themed parties, the key is creating moments that build trust and lasting partnerships—without the boring small talk.

​1. Exclusive Client Appreciation Dinner
Nothing says "we appreciate you" like an unforgettable meal. Host a private dinner at a top-notch restaurant, a chef's table experience, or even a rooftop soirée with a killer view. Whether it's a wine pairing, a tasting menu, or a laid-back family-style feast, the goal is to make clients feel special in a relaxed, intimate setting.
 
2. Interactive Workshops
Why tell clients about what you do when you can show them? Hands-on workshops are a great way to share knowledge while keeping things fun and engaging. Whether it's a live demo, a skill-building session, or an insider look at your process, adding interactive elements like Q&As or group activities makes it more memorable.
 
3. Networking Mixers
Ditch the stiff business gatherings and make networking actually enjoyable. Host a mixer in a fabulous setting like an art gallery, brewery, or rooftop lounge. Add icebreakers or fun activities to keep the energy up. Think live music, themed cocktails, or even a game night twist to help spark meaningful connections.
 
4. Community Service Events
Doing good together is a great way to build stronger relationships. Get clients involved in a cause that matters—volunteer at a local nonprofit, organize a charity run, or even host an eco-friendly initiative like a tree-planting event. It's a win-win: you strengthen bonds while making a positive impact.
 
5. Virtual Webinars
When in-person isn't an option, virtual events are the next best thing. Host an engaging webinar on a hot industry topic, invite a guest speaker, or run an interactive Q&A session. Keep it lively with polls, live chat, and real-time discussions. Bonus: record it so clients can refer back anytime.
 
 
6. VIP Experiences
Give your clients an experience they won't forget. Think behind-the-scenes access, sneak peeks at upcoming products, or something extra special like a VIP box at a concert or sporting event. Whether it's an exclusive preview or a once-in-a-lifetime outing, the goal is to make them feel like true insiders.
 
7. Roundtable Discussions
Sometimes, the best ideas come from an open, honest conversation. Host a roundtable discussion with a select group of clients to chat about industry trends, challenges, and opportunities. Keep it informal, encourage participation, and let everyone share insights—it's a great way to build trust and show clients you value their expertise.
 
8. Customer Appreciation Days
A full day dedicated to celebrating your clients? Yes, please. Host an in-person or online event with special discounts, giveaways, or exclusive perks. Add fun elements like a pop-up party, live music, or surprise treats to make them feel genuinely appreciated.
 
9. Annual Conferences
A yearly event that brings clients together to learn, network, and get inspired? Sounds like a must. Offer compelling speakers, engaging breakout sessions, and interactive panels. Don't forget the fun stuff—think cocktail hours, entertainment, or even a surprise guest appearance to keep things lively.
 
10. Themed Parties
Because business events don't have to be boring. Throw a themed party that allows clients to unwind and have fun. Whether it's a Gatsby-style soiree, a tropical luau, or a winter wonderland bash, adding themed décor, food, and entertainment makes for a memorable night they won't stop talking about.
 
At BIG DEAL Company, we know that a great event isn't just about logistics—it's about creating an experience your clients will rave about. From concept to execution, our full-service marketing and event planning team can take your client appreciation event from good to unforgettable. Whether you're looking to host an intimate dinner, a high-energy mixer, or a full-scale conference, we'll handle the details so you can focus on building those all-important relationships. Let's make your next event a BIG DEAL!
 

​Supporting Non-Profits: Over 20 Fundraising Events
In 2024, Big Deal Company continued to strengthen its commitment to philanthropy by designing and executing over 20 non-profit fundraising events. From galas to golf tournaments, these initiatives were instrumental in helping local organizations achieve their fundraising goals while inspiring hope and unity.
 
Additionally, we launched and supported four end-of-year fundraising campaigns, maximizing impact during the holiday season, providing crucial support to our non-profit partners. These campaigns underscored our belief that businesses can drive meaningful change.

​Business and Community Collaboration
Big Deal Company provided planning and logistics support for nine large-scale Northern Colorado business events for BizWest. Our team ensured seamless execution and memorable experiences for all attendees.
We supported countless grand opening events, company retreats, ribbon cuttings, and rebrands!

​Expanding Our Digital Footprint
This year, we authored over 50 blogs for just our own company website and countless others for our clients. These blogs covered a wide array of topics, showcasing our versatility and deep understanding of industry trends. By consistently delivering high-quality content, we were able to expand our digital presence and we have been able to provide valuable resources for businesses and individuals alike.
 
Record-Breaking Events
Among the hundreds of events we managed this year, one stood out for its sheer scale. The Grand Opening of the new FNL Airport Terminal brought over 1500 guests together! The success of such a large-scale event highlighted our ability to adapt, innovate, and execute with precision, even under the most demanding circumstances.

​Across the US
While our major footprint is in Colorado and Wyoming, in 2024 we supported clients in Las Vegas, Michigan, California, and Georgia. We travel for events and our marketing expertise can support businesses in any area! We already have out of state projects booked for 2025!

Our Core Focus: Communications, Experiences, and Community
At Big Deal Company, our mission revolves around these three core areas:

• Communications: Crafting clear, impactful messaging that resonates with audiences.
• Experiences: Designing events and initiatives that leave lasting impressions and memories.
• Community: Building bridges and fostering connections that strengthen the fabric of Northern Colorado.

By combining these pillars with our creative problem-solving skills, we delivered unparalleled value to our clients in 2024.
 
Looking Ahead to 2025
As we prepare for 2025, Big Deal Company is excited to build on this year’s success. We are eager to:

• Host even additional signature events that bring people together.
• Deepen our relationships with non-profits, businesses, and community organizations.
• Expand our client base and explore new business opportunities.
• Continue leveraging our expertise in communications, experiences, and community-building to make a difference.

Our team is ready to embrace the challenges and opportunities of the new year, driven by a passion for innovation and a commitment to excellence.
 
2024 was a year of growth, impact, and unforgettable moments for Big Deal Company. From our signature events to record-breaking community gatherings, our efforts have touched countless lives and strengthened our community ties. We are grateful for our clients, partners, and the Northern Colorado community for making this year so remarkable. Here’s to more events, more connections, and more success in 2025!
 
Stay Connected with Big Deal Company
We invite you to be part of our journey as we step into an exciting 2025. Reach out to our team to learn more about our services or discuss your next BIG idea. Don’t miss out on the latest updates - sign up for our newsletter and stay informed about our events, tips, and success stories.
 
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End-of-Year Fundraising Tips for Nonprofits: Maximize Donor Engagement and Donations
When the calendar turns to November, many nonprofits enter one of the most crucial fundraising periods of the year. The holiday spirit, tax benefits, and seasonal giving days create a unique opportunity to drive donations that support mission-driven initiatives. Here are essential year-end fundraising tips to make the most of this giving season and set your nonprofit up for success.

1.    Segment Donor Lists for Targeted Messaging
An effective way to reach donors is by tailoring messages that resonate. Start by pulling your donor lists and segmenting them by factors like donation frequency, donation amount, or specific past campaign involvement. With segmented lists, you can craft personalized messages for each group to increase engagement and the likelihood of donations. For example, you could target major donors with messages about impact-driven milestones and smaller donors with updates about ongoing needs or progress.
 
Benefits of Donor Segmentation:

• Increases Engagement: Personalized messages foster a stronger connection with each group.
• Improves Donation Rates: Targeted appeals are more relevant and impactful.
• Enhances Donor Relationships: Regular, relevant updates make donors feel valued and informed.

 
2.    Review Last Year’s Fundraising Results for SMART Goal Setting
Take a data-driven approach by analyzing previous years’ fundraising performances. Identify which channels (email, social media, direct mail) contributed the most and how different donor segments responded to each campaign. This insight will help you create SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals and set predictable outcomes for this year.
 
SMART Goal-Setting Tips:

• Set Specific Revenue Targets: Define the exact amounts you aim to raise through each channel.
• Measure Campaign Success: Determine engagement rates, average donation amount, and donor retention metrics.
• Keep Goals Achievable: Consider resource availability and adjust goals accordingly.

 
3.    Create a Year-End Marketing and Communications Calendar
An organized marketing calendar is essential to manage the complex end-of-year giving season. Include special dates and events, distribution channels, target audience segments, and clear calls to action for each campaign. Assign team members responsible for each action and track key performance indicators (KPIs) to evaluate effectiveness.
 
Components to Include in Your Calendar:

• Channels and Distribution Dates: Determine when and where your campaign will be shared.
• Audience Segments: Tailor messaging based on donor demographics or donation history.
• Responsibilities: Assign team members to specific tasks.
• KPIs: Track metrics such as funds raised, email open rates, and social engagement.

 
4.    Send a “Loop-Back” Email to All Donors
A “loop-back” email is an effective way to re-engage previous donors. Send an email to donors who contributed in the past, reminding them of their impact and encouraging them to support your mission again this year. Highlight how last year’s donations were utilized and share stories of success.
 
Why Loop-Back Emails Work:

• Builds a Stronger Donor Connection: Donors appreciate hearing about the results of their contributions.
• Encourages Repeat Giving: Sharing impact stories increases the likelihood of renewed support.
• Easily Customizable: Adapt messages based on each donor segment’s past contributions.

 
5.    Gather Stories to Inspire and Share
Donors respond to real stories of lives changed or community improvement. Gather stories from your beneficiaries, staff, or volunteers that exemplify your organization’s impact. These narratives can be shared through emails, social media, or even a dedicated video campaign to bring your mission to life.
 
How to Use Stories Effectively:

• In Email Campaigns: Include a short story with a strong call to action.
• On Social Media: Share stories with engaging visuals or videos for maximum reach.
• During Events: Feature live or recorded testimonials at fundraising events or holiday galas.

 
6.    Send Thanksgiving Gratitude Messages
Thanksgiving offers a perfect time to express your appreciation to all of your generous donors. Utilize “You” language in messages to all of your donors, thanking them for their contributions throughout the year - “Because of You”, “Your Kindness….”, “Your support has made a difference”. This message doesn’t need to or shouldn’t ask for a donation. Expressing gratitude fosters goodwill and reinforces the donors’ sense of purpose and impact.
 
Ideas for a Gratitude Campaign:

• Personalized Emails: Address donors by their name and reference specific campaigns they supported throughout the year. (This is why segmenting your donors is so helpful!)
• Thank-You Videos or Voice Recordings: Share a video message from your organization’s leaders or those impacted by donations. You can also change up your donation thank you’s with a recorded greeting sent as an attachment - these can be highly personal with messages directly from the Executive or Development Director.
• Social Media Shoutouts: Publicly thank donors or recognize notable contributions on all of your social media channels.

​7.    Secure a Matching Gift Opportunity
Donor matches are a powerful way to maximize contributions, as many donors are motivated by the potential to double their impact. Work with major donors or corporate sponsors to set up a matching gift for year-end giving campaigns. Highlight this match in all promotional materials to encourage giving.
 
Matching Gift Tips:

• Highlight the Urgency: Communicate that contributions will be matched only for a limited time.
• Emphasize Impact: Explain how matched gifts significantly amplify impact.
• Share Progress: Update donors on the progress toward the match to encourage contributions.

 
8.    Set Up a Peer-to-Peer Holiday Giving Campaign
Peer-to-peer fundraising engages your supporters in promoting your cause within their personal networks, expanding your reach organically. Equip volunteers, board members, and loyal donors with the tools they need to run mini-campaigns on your behalf. Provide sample social posts and email templates to make it easy for them to ask friends and family for support.
 
Peer-to-Peer Campaign Tips:

• Create Fundraiser Kits: Provide social media assets and email or phone scripts for participants.
• Encourage Friendly Competition: Offer rewards or recognition for top fundraisers.
• Monitor Progress: Track the performance of each peer-to-peer campaign and recognize high achievers.

 
9.    Use Clear Calls-to-Action in All Communications
Every piece of communication should include a clear, compelling call to action (CTA). Whether it’s donating, volunteering, or sharing a story, a CTA should be specific and easy to follow. Phrases like “Donate Now to Double Your Impact” or “Yes - I want to provide affordable housing for families in my community!” are both actionable and inspiring.
 
10.    Focus on Growing Your Donor Base, Not Just the Funds Raised
When evaluating year-end fundraising success, nonprofits often focus on the total amount of funds raised. However, emphasizing the number of new donors can be equally valuable, if not more so.
Attracting new supporters expands your donor base, builds long-term relationships, and boosts future fundraising potential. By welcoming new donors, your organization creates a broader community of advocates and supporters who may contribute regularly, increasing your impact over tie.
Celebrating this growth in new supporters highlights the strength and reach of your mission beyond just dollar amounts - making it feel less transactional, and fostering a stronger, more diverse network of supporters for years to come.
 
 
With thoughtful planning and data-driven approaches, nonprofits can make the most of the end-of-year giving season. By segmenting donor lists, setting clear goals, sharing impactful stories, and expressing gratitude, you can build stronger connections with donors and inspire increased contributions. Utilize these strategies to create a memorable and successful year-end fundraising campaign that sustains your mission well into the coming year.
 
Big Deal Company is proud to support many nonprofits during the end-of-year giving season and beyond, helping organizations maximize their impact through strategic fundraising campaigns and successful event fundraisers. We offer a variety of downloadable resources, expert tips, and best practices, all designed to make your year-end giving campaign a success.

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What a SPECTACULAR coming together of our community to celebrate this resource! BIG DEAL Company was hired by the City of Loveland and City of Fort Collins to assist with this large event. Our team worked tirelessly to put together all of the details, messaging and on-site execution to ensure a wonderful experience for all who attend.  Below are photos and background information on the BRAND NEW FNL (Northern Colorado Regional Airport) Terminal.
*thank you to the Loveland and Fort Collins photographers, and personal photo submissions!

​Email newsletters are still one of the top tools in digital marketing, valued
for their ability to drive engagement, boost conversions, and build loyalty.
Here is why they should remain a staple in your full-circle marketing
strategy:

7 Effective (and Affordable) Marketing Tips for Nonprofits on a Budget

Marketing your nonprofit’s mission can feel overwhelming at times, especially when you’re working within a tight, or sometimes, non-existent budget. However, with a strategic approach, even limited resources can provide great results.
 
Big Deal Company has pulled together some practical tips and tricks to help your nonprofit effectively market your cause without breaking the bank.
 
1.    Know Your Audience
The foundation of successful marketing is knowing who you are speaking to. Are you targeting potential clients, donors, or businesses? Each audience has different motivations and needs, so it’s imperative that you tailor your messages accordingly.

• Potential Clients are seeking solutions or services
• Donors want to see the impact of their contribution and how they can be part of the story.
• Businesses may be interested in partnerships, corporate social responsibility (CSR), or sponsorship opportunities

 
2.    Use Donor-Centric Language
When marketing to donors, make THEM the hero of the story. Use “YOU” language to show how their contribution makes a difference. For example, instead of saying, “Our organization provides food to families in need,” say, “YOU can provide food to families in need by supporting this mission.” This makes the donor feel personally involved in creating change.

3.    Leverage Social Media for Free Promotion
Social media platforms like Facebook, Instagram, and LinkedIn offer free tools that can help you reach a larger audience. Focus on:

• Storytelling: Share success stories, images, and videos that showcase your impact
• Engagement: Regularly interact with your followers through comments, polls, and questions to build a community around your cause

               It’s also important to take note of where your audiences spend their time. Perhaps your supporters are from a younger generation. If so, you may consider creating and maintaining an organizational TikTok or YouTube Channel to best reach your target audience.
 
4.    Collaborate with Local Influencers, Organizations, and Volunteers
Reach out to local influencers, groups, community leaders, or even businesses that align with your cause. They can amplify your message by sharing it with their networks. Similarly, dedicated volunteers can help spread the word and even assist with event organization or marketing efforts. Big Deal Company always creates an event or campaign Media Kit that can easily be distributed to Board Members or organizational ambassadors so they can help spread the word!

5.    Create an Email Newsletter
Email marketing remains one of the most cost-effective ways to communicate directly with your audience. Use newsletters to:

• Share upcoming events or achievements
• Tell compelling stories about the people or causes you support
• Offer opportunities for supporters to get involved.

               It is important to share consistent communication. Build a communication calendar to plan out when your organization communicates with your readers. Readers will start to anticipate your emails when you provide dependable and consistent communications.
 
6.    Utilize Free Tools and Resources
There are a plethora of free or low-cost marketing tools that can help you get the job done efficiently:

• Canva: For creating eye-catching graphics and videos
• Mailchimp: For easy-to-craft email marketing campaigns
• Google for Nonprofits: Offers free access to Google Ads to promote your cause to a wider audience

 
7.    Host Virtual or Low-Lift Events
Events don’t have to be expensive to be impactful. Consider hosting a virtual event, such as a live stream or webinar, which can be more budget-friendly than an in-person gathering. Invite supporters to join for free and encourage donations or sponsorships during the event.

BONUS:
8. Enlist a contractor, such at BIG DEAL Company to take on these important pieces. Rather than hire a full-time staff member, our team of experts can support you in an variety of ways, and work with your budget!

​Big Deal Company Can Help
At Big Deal Company, we understand the challenges nonprofits face when it comes to marketing on a budget. Our team is dedicated to helping you develop affordable marketing strategies, organize impactful events, and communicate your mission effectively. We’re here to ensure that your message reaches the right audience and generates meaningful support and funds for your cause.
 
Ready to grow your nonprofit’s impact? Contact Big Deal Company today to explore how we can help with your marketing efforts.