Understanding Event Attendees Through Their Values
As event planners and marketers, one of our primary goals is to connect with our audiences on a deeper level. Traditionally, we’ve relied on demographic data such as age, gender, location, and income to understand attendees and help design experiences tailored to their needs. However, there is a revolutionary new approach called Valuegraphics that is changing the way we perceive our audiences by focusing on shared values rather than traditional demographics. What are Value Graphics? is a concept designed to shift the focus from surface-level demographics to the varied core values that drive human behavior. This term was coined by researcher David Allison, who has spent years studying how values influence human decisions. His work emphasizes understanding what truly matters to people, what motivates them, and how their values typically shape their choices. By identifying shared values within a target audience, event planners and marketers can create experiences and promote products that resonate with them on a profound level. Why Focus on Values? Focusing on an audience’s shared values can help build deeper connections. This connection goes beyond just meeting basic needs - it can create a sense of belonging and understanding that encourages long-term loyalty. Understanding attendees’ values also allows planners and event curators to design experiences that align with what they care about most. Whether it’s an event, fundraiser, or company culture initiative, focusing on values leads to more impactful and memorable interactions. It can also lead to increased and more meaningful engagement. When people feel that their values are recognized and respected, they are more likely to engage with the event or brand. This can lead to higher attendance rates, more enthusiastic participation, and stronger relationships overall. Values - Implications for Event Planning and Beyond Valuegraphics offers a transformative approach to event planning and other initiatives by focusing on the values that drive attendees’ behavior.
A Positive Impact for Business and Beyond
By shifting our focus from traditional demographics to values, we can create a positive impact for both businesses and the world at large. When we focus on what truly matters to people, we can foster deeper connections, drive meaningful change, and create experiences that leave a lasting impression. Utilizing Valuegraphics in event planning and marketing campaigns can raise the bar - creating elevated events and new ways to engage with audiences. It’s a simple but transformative shift that can lead to greater success and fulfillment for all involved! Want to see how Valuegraphics can help elevate your next event? Contact our team of event professionals - we will walk your business through the entire process. Let us help bring joy and lasting success to your job today: https://www.bigdealcompany.com/ Download our free printable below.
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As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC
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We LOVE Loveland -- and Dick's Photography! Congratulations to: 1st Place: Hot Pink Team 2nd Place: Blue Team 3rd Place: Tie --- Red Team & Purple Team Thank you to our participating 2024 businesses: Loveland Aleworks, Freeze Dried Freaks, Friendly Pawn, Black & Blues Music & Brews, The Flipside, Mead Kreiger Meadery, Tom Davis Saloon, 120 Bar & Grill, Jack Jacks, The Collab Boutique, Loveland Tap & Tavern, SkyBear Brewery, Cactus Grill All photos can be found HERE As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC As a connected collective of experts, Big Deal Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! Big Deal Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with Big Deal Company, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! The CEO of BIG DEAL Company, Christine Kovacs Forster, lives and breathes laughter. Entertaining people and being entertained is what simply moves her. My Big Day (now BIG DEAL) was formed in 2006 after Christine received constant requests to help businesses with their marketing and event planning for her friends' life events. In 2023 she re-branded as BIG DEAL Company. After 25+ years in media and event planning, today her passion lies in creating events for all to enjoy and campaigns that elevate businesses and non-profits. Christine serves on numerous event and marketing committees and boards for local non-profits. Giving back is a priority both personally and professionally. BIG DEAL clients recognize Christine as their fearless partner who runs each event with a walkie-talkie, clipboard, and numerous spreadsheets. "Organized" is an understatement. The event business is a relationship business, and Christine is known for being a connector in the community, and ultimately a friend to everyone she meets! She and her team pride themselves on extraordinary service and original events. Education: Bachelors in Organizational Communications Diploma in Learning and Development Event and Hospitality Management Certification Event Marketing Certification Tourism Marketing Certification Online Marketing Certification Hotel & Catering Management Certification Mobile Marketing Certification Wedding Planner Certification TIPS Certified Tenderwise Training Complete Digital Marketing Certification For over nine years, Carrie has been an integral part of the BIG DEAL team. Carrie's experience bridges roles in both event management and marketing. She has had the opportunity to work on a variety of events - from weddings, fundraisers, and parties to large scale conferences, concerts, and community events. Her involvement with planning events from start to finish, and helping Christine with the basics of running a small business, inspired Carrie to continue her education, earning a Masters in Business Administration and Marketing. Focus on community and building strong relationships are integral parts of our mission and promise to clients, and these values are what drew Carrie to BIG DEAL. Carrie believes that strong and open relationships are the foundation for success - for events, campaigns, and personal goals. Education: Bachelors in Music Education/Music Therapy Masters in Business Administration with Certificate in Marketing Management Cvent Event Management, Virtual Events & Hybrid Events Certification Wedding Planner Certification Hubspot Social Media Marketing Certification Digital Marketer Certification: Search Marketing Certification, Content Marketing Mastery Google Analytics Academy Certification TIPS Certified Tiffany started professionally planning events over 10 years ago. She loves coordinating events, believing that good food, drinks, music and company is the perfect recipe for a spectacular time! She has a degree in Hospitality and Restaurant Management with an emphasis in Event Planning and is always striving to make the next event better than the last! Tiffany has found a career in marketing that is challenging and rewarding! With how quickly things change online she is determined to keep up with it all by taking classes and staying engaged with current trends. She really enjoys working for BIG DEAL Company and is always excited to take on new opportunities to learn and grow! Education: Internship with My Big Day Bachelor of Science, Hospitality and Restaurant Management Event Marketing Certification Tourism Marketing Certification TIPS Certified Tenderwise Training Complete Katie has worked with My Big Day since 2015. She moved from Kansas City to Fort Collins where she completed both a Bachelor's and Master's in Communication Studies at Colorado State University. Go Rams! Her work focuses on community engagement and how to help people communicate more effectively in complex contexts. When it comes to the work at BIG DEAL this is a constantly needed skill set. She has a knack for all things planning and organizing to find new, innovative ways to make all of the moving pieces for a project fit together seamlessly. Her interest in community work and event planning propelled her to join the BIG DEAL team where she has helped coordinate and market a plethora of events and projects ever since. From signature events to non-profit fundraising and the throws of the wedding season she has seen it all. Her focus today is in marketing, organizational outreach, engagement, planning, and fundraising. Education: Internship with My Big Day Bachelors in Communication Studies Masters in Communications Studies Event Marketing Certification TIPS Certified Kathy is a Colorado Native and has worked with BIG DEAL since 2015. She is a wife and mother of three beautiful children whom she homeschooled. Planning events has been a part of her life since high school. As time went by, she would help plan tons of life events in her community. In 2014 Kathy became a Community Starter for Blood:Water Mission holding fundraising events to bring awareness to the water and HIV/AIDS crisis in Africa. During this time, she has also planned other fundraisers for mission trips for various organizations. Since joining BIG DEAL, she has helped to create signature events, coordinate non-profit fundraisers and individualized corporate events, assisted with event marketing and client marketing campaigns, as well as help bring to life the vision for many couples on their wedding day. She has always had a heart for bringing joy to the people around her and helping to make a difference in her community. Education: Wedding Planner Certification Social Media Marketing Certification Tourism Marketing Certification Event and Hospitality Management Certification Internship with My Big Day TIPS Certified Tenderwise Training Complete Sarah became passionate about the event industry after planning her wedding in 2011. She continued to plan and execute weddings and birthday parties, and her work has been featured by Martha Stewart Weddings, The Knot, Style Me Pretty, 100 Layer Cake, and You & Your Wedding magazine. In August 2018, Sarah joined the BIG DEAL Company, and has since gained experience executing corporate events, nonprofit fundraisers, political campaigns, event marketing, as well as, BIG DEAL's signature events. Sarah also manages social media accounts on Facebook, Instagram, and Pinterest and writes blogs for several nonprofit and small business clients. When she is not busy with work or her twin girls, she enjoys party planning, time with friends, and binge-watching a great TV show. Sarah is thrilled to be a member of a creative, innovative team of women! Education: Bachelor of Arts in Journalism with a minor in Fashion Merchandising Tourism Marketing Certification Political Campaign Internship TIPS Certified Tenderwise Training Complete Event Marketing Certification Cvent Event Management Certification Lesli Tanski’s path has been curvy with lots of U-turns, detours, and construction. Always driven by a sense of curiosity and passion for positivity she has seen success and experienced failure and applies it to her marketing knowledge and skills. She was born and raised in Colorado and went on to receive her film degree in Vancouver, Canada followed by her undergraduate in Liberal Arts from Colorado State University. She worked as a commercial producer for Comcast Spotlight for nearly eleven years before opening a food and spirit specialty shop with her husband in downtown Fort Collins. It was through the business that she fell in love with the connection a business can create with its community whether it’s in person or online. Other notable accomplishments include a master's degree in Library Education and undergraduate studies in media studies and English. Lesli has had the fortune of growing up in a family and community that embraces creativity, love, and the common desire to constantly learn new things. Lesli’s other passions include being involved in animal advocacy, being an awesome aunt, knitting, and loving her husband and cats. In case it’s not obvious she’s a card-carrying cat lady. Education: Masters of Library Education Bachelor of Arts , Liberal Arts Film and Film Studies Degree Google Analytics Academy Certification Shawna is an emerging leader in the event and marketing space. She is constantly learning and growing with continued education in the areas of business, marketing and project management. She has immersed herself in the industry and has a broad and valuable skill set! Education: Business Certification Tourism Marketing Certification Social Marketing Certification, Hubspot TIPS Certified Implementing a robust content strategy leads to increased engagement, brand recognition, and customer loyalty. BIG DEAL Company has researched the top 10 tips for implementing a robust content marketing strategy. Here’s how to do it: Download our FREE printable with these top 10 content marketing tips from BIG DEAL Company!
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC As an events and marketing company committed to supporting nonprofits, we understand the critical role sponsorships play in the success of your events. Securing sponsorships not only provides financial support but also cultivates partnerships that amplify your cause, expand your reach, and provide opportunity for future support. The current sponsorship climate is challenging: We’re seeing fewer sponsors at lower amounts and fewer donations. To help you boost sponsorships for your nonprofit events, we've curated some innovative strategies designed to elevate your sponsorship game. Tailored Partnership Packages Craft personalized sponsorship packages that align with each sponsor's values and objectives. Highlight the unique ways their support can make a tangible impact on your cause. Specific Perks vs. Vague Labels Avoid themed sponsorship levels like “lion” vs. “jaguar” or “cultivator” vs. “planter” – these terms don’t convey meaning or hierarchy to potential sponsors. Today’s savvy sponsors want straightforward explanations of their return on investment. If you stick with the traditional silver, gold, and platinum sponsorship tiers, remember to list tangible benefits. Sponsorship tiers tied to one aspect of your event are increasingly popular. For example, a “bar sponsor” may invest $5,000 to sponsor your event’s bar in exchange for branded cocktails named after your sponsor and customized napkins and bar signage featuring the sponsor’s logo. A 'safety sponsor' may support your festival with an investment to be the sole naming sponsor for the ride share pick up area and water station. Providing exposure and value are of utmost importance. Enhanced Digital Presence Leverage the power of digital platforms to showcase sponsor visibility. Develop engaging content, such as sponsor spotlights, behind-the-scenes glimpses, or dedicated social media campaigns, highlighting sponsors' contributions and involvement. Collaborative Experience Opportunities Create opportunities for sponsors to actively engage with event attendees. Interactive booths, sponsored activities, or workshops aligned with sponsors' expertise can deepen attendee interaction and leave a lasting impression. Encourage sponsors to share their knowledge or products in ways that enrich the event experience. Impactful Storytelling Craft compelling narratives that emphasize the shared values between your nonprofit and potential sponsors. Showcase real stories of impact, illustrating how sponsorships directly contribute to making a difference in the community. Personalized storytelling can create an emotional connection and resonate deeply with potential sponsors. Effective brand storytelling enhances nonprofit marketing efforts. Data-Driven Insights Utilize data analytics to demonstrate the tangible returns on investment for sponsors. Provide post-event reports showcasing key metrics, attendee demographics, and engagement insights. Show your sponsors how many monthly visitors will see their logo on your website or how many followers will see your social media post thanking them for supporting your mission. Concrete data illustrating the reach and impact of their sponsorship can attract and retain sponsors for future events. Year-Round Engagement Establish ongoing communication with sponsors beyond the event. Offer year-round partnership opportunities that extend beyond event day. This could include exclusive networking events, co-branded campaigns, or acknowledgment in regular newsletters to maintain the relationship and demonstrate ongoing value. Don’t miss out on potential year-round donors who may prefer a long-term partnership to a single event investment. Sustainable and Ethical Branding Showcase how your event aligns with sponsors' corporate social responsibility goals. Incorporate eco-friendly practices, ethical sourcing, or charitable initiatives that resonate with sponsors who prioritize social impact. Innovative sponsorships thrive on creativity, adaptability, and a deep understanding of both your nonprofit's mission and your potential sponsors' needs. By implementing these strategies, you can cultivate meaningful partnerships that go beyond financial support, creating a lasting impact and expanding the reach of your cause. At BIG DEAL Company, we're dedicated to helping nonprofits elevate their events and secure impactful sponsorships. Contact us today to explore how we can collaborate to make your next event a resounding success. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC In the detailed, and often fun world of event planning, the decision to hire a professional can easily be seen as an unnecessary expense. Many people believe that handling the logistics and details on their own will save money in the long run. However, what many fail to consider are the hidden costs associated with not bringing in an experienced event planner, like BIG DEAL Company. The effects can extend far beyond the initial budget, affecting both the success of the event and the long-term reputation of the organization. One of the most tangible impacts of forgoing an event planner is the potential for overspending. Hiring a skilled event planner can actually save money. We know this sounds counterintuitive, but professionals possess extensive networks and negotiating skills, enabling us to secure better deals on venues, catering, and other essential services. Without this expertise, your business may find itself paying a premium for services that could have been obtained at a lower cost. In other words, we’ve got the hookup on great pricing. Moreover, the value of time cannot be overstated….seriously. Planning an event demands a significant investment of time, effort, and resources that could be better spent on building your business. A dedicated event planner, adept at managing timelines and coordinating logistics, can streamline the planning process and ensure that the event runs seamlessly. The true return on investment (ROI) becomes evident when considering the impact on the success of the event itself. BIG DEAL Company brings creativity, innovation, and attention to detail to the table, transforming an ordinary event (yawn) into an extraordinary one (hooray). From thematic designs to engaging entertainment options, our expertise will enhance the overall experience, leaving a lasting impression on attendees. In contrast, a poorly executed event can tarnish the reputation of your organization and hinder your ability to draw in future attendees or clients. When your event is a smash hit you will enhance your brand image, foster positive relationships with stakeholders, and generate valuable word-of-mouth marketing. The cost of not hiring an event planner like BIG DEAL Company extends far beyond the immediate financial investment. It involves missed opportunities, overspending, and the potential for a tarnished reputation. The next time you’re preparing to plan the next company event remember that your ROI isn’t just in dollars but also in time, success, image, and future opportunities. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC The end of the year is not just a time for holiday festivities and celebrations - it’s also a critical period for nonprofits. It is so critical, that on average, nonprofits raise 26% of their annual revenue in December! A well-executed year-end campaign can set the tone for the upcoming year and provide essential resources for the organization. Nonprofit organizations must pay attention to their fundraising targets during this crucial time. Slash 26% out of anyone’s budget, and the results would be dire! So, what makes an end-of-year campaign a hit and successful? BIG DEAL Company has led multiple successful end-of-year campaigns, and here is what we have found to be some key elements for success:
Donor-Centric Approaches It is always helpful to remember that your donors are the heroes. Successful campaigns pull donors along on a journey, showing how their contributions make a difference. Donors like to see their dollars at work and feel like they are making a difference. Lifting up donors during an end-of-year campaign is also key. Personalized thank-you notes and shout-outs on social media can go a long way in making your supporters feel loved and appreciated. Multi-Channel Outreach You need to have a plan to meet your donors where they are. Gone are the days of a single end-of-year mailer or newsletter. Organizations must utilize social media, emails, as well as direct mailers to get their message across. If your organization has an advertising budget, the end-of-year giving season might be the right time to consider purchasing ad space or mailing lists as a way to broaden your audience reach. Different platforms engage people in different ways, so find out what your audience likes and meet them where they are! Create a Communications Plan Once you have found where your audience receives information, it is vital to set up a communications plan. Prepping your donors well in advance can drastically improve your end-of-year fundraising results. This can be done through emails and social media posts. Prepping communication does not have to ask for money. It just has to serve as a reminder of who you are and what problem you solve. Prepping communication is consistent, engaging, and strategic. Transparency Be open about how the funds will be used. People want to see how their hard-earned money and generosity are making real and tangible impacts. Create Urgency The clock is ticking and the year is ending! Create a sense of urgency by taking advantage of pre-planned giving days like #GivingTuesday, or in Northern Colorado, #ColoradoGivesDay. Build excitement and engagement with a countdown or milestones, encouraging people to act now, rather than later. It’s A Match! According to research from Double the Donation, 84% of donors are more likely to give if they know that their contributions will be matched[1]. 1 in 3 donors indicate that they would give a large gift if matching is applied to their donation[2]. Donors feel that they make a more significant impact on your organization and its cause when they can see their dollars doubled in real-time. Matching Donations can be leveraged by a major donor-matching gift, crowdsourcing matching gifts, or employee/corporate matching gifts. Once you have a plan for a matching gift, it is important that it is communicated clearly with your followers to achieve the greatest impact. [1] https://doublethedonation.com/statistics/ [2] https://doublethedonation.com/statistics/ Follow-Up Once the campaign is over, don’t forget to let everyone know how it went. Celebrate the successes and be honest about the areas where there could be some improvement. It’s also important to be clear with your gratitude. Have a clear plan for how your organization will thank donors at every level - new donors, large donors, small donors, match donors, corporate donors. Giving thanks increases the chances of donors coming back and donating again, setting the foundation for strong and positive relationships. Remember, every donation - big or small - gets you one step closer to your mission’s success. It’s not just about the money - it’s about building a community that shares your values and vision. If you are ready to elevate your organization’s end-of-year fundraising campaign, look no further than BIG DEAL Company. With our proven strategies and experience, we specialize in turning a mission into a compelling story that resonates with donors. We work with organizations to set clear fundraising goals, we design and create engaging multimedia content, and we optimize multi-channel outreach. We also provide robust analytics to help you track campaign performance in real time. Consider working with our team of professionals for your next end-of-year fundraising campaign. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC We LOVE a theme party and Halloween is hands down, one of our favorite holidays! Our friends at Ensight Skills Center hired BIG DEAL Company to bring back their annual Halloween Eye Ball - a spooky fun fundraiser! The Lyric in Fort Collins was the perfect location for this type of event! A free-flowing evening with DJ/dancing, tons of Halloween decor, cult classic movies playing in the background of the theater, door prizes, food buffet, open bar, costume contest, and huge silent auction! Thank you to all of the vendors and sponsors who made this event possible. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC The Cost of NOT Hiring an Event Planner; A Closer Look at ROI - Free Printable When it comes to planning an event, the decision of whether to hire an event planner or go it alone can be the difference between a hit or miss for your event. While it may seem less expensive to tackle all the logistics yourself, the potential hidden costs and missed opportunities associated with not hiring a professional event planner can far outweigh the initial investment. Here are a few tangible and intangible returns on investment (ROI) that an event planner can offer. Time is Money: Event planning demands a significant amount of time and effort. Whether you're organizing a corporate conference, a wedding, or a charity fundraiser, the hours spent managing the logistics, vendors, and details can be a substantial drain on your precious time and energy. BIG DEAL Company will streamline the process and ultimately free you up to enjoy the event. Vendor Negotiations: Due to the years of experience planning events, BIG DEAL Company has established relationships with vendors, which often result in cost savings and valuable perks. We are often able to secure deals on venues, catering, entertainment, and other services, ultimately reducing your expenses while enhancing the event's quality. Plus, we can maximize your budget, ensuring that every dollar spent generates a higher ROI. Risk Mitigation: BIG DEAL Company is skilled at identifying and tackling potential risks before and during your event. Whether it's weather-related issues for an outdoor event or last-minute vendor cancellations, our on-the-ground team is always prepared for these contingencies and can prevent costly disruptions and reputation damage. Enhanced Attendee Experience: A well-executed event can leave a lasting impression on attendees. At BIG DEAL Company, we understand the psychology of engagement, and our expertise in designing a memorable experience can lead to higher attendee satisfaction and future business opportunities. Marketing and Promotion: This is a factor we see neglected by many events. We can help market your event effectively, increasing attendance and revenue. We’ll help create promotional strategies to reach a wider audience and generate a higher ROI where applicable. The benefits of hiring BIG DEAL Company extend beyond mere monetary savings and can result in a more successful and stress-free event. When you consider the hidden costs, in terms of time, money, and attendee satisfaction, of not hiring an event planner the choice is easy. As a bonus, we’re a fun and talented team that truly look forward to working with you.
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC The art of storytelling has emerged as a powerful tool for small businesses to effectively market their products or services. Storytelling in marketing simply means using a story, or narrative, to communicate your message to your audience. Read on to find out how brand storytelling can enhance your small business marketing. Creating Emotional Connections Storytelling is a means of connecting with your audience as you exchange information with them. It makes business communications relatable and memorable. When done well, it creates an emotional connection to your brand. Emotions play a vital role in decision-making, and storytelling is a powerful tool to evoke emotions in your audience. Through compelling narratives, small businesses can evoke a range of emotions, such as joy, empathy, or inspiration. When customers emotionally connect with a brand, they are more likely to remember it and choose it over competitors. Sharing stories about how the business positively impacted a customer's life or helped them overcome a challenge creates a strong emotional bond. Testimonials and case studies are excellent examples of storytelling that showcase real-life experiences and the emotional connection a customer has with a product or service. Encouraging Engagement Engagement is crucial for the success of any marketing strategy, and storytelling helps in fostering a sense of community among customers. By sharing stories and encouraging customers to share their own experiences, small businesses can create a network of engaged customers who actively support and promote the brand. Utilizing social media platforms to share stories and encourage discussions allows businesses to connect with their audience in a more interactive and engaging way. Humanizing Your Brand One of the fundamental ways storytelling enhances small business marketing is by humanizing the brand. Sharing stories about the people behind the business, their struggles, triumphs, and motivations – when appropriate – helps to create a genuine and personal connection with the audience. It transforms a faceless entity into a relatable and empathetic one, ultimately fostering trust and loyalty. For example, sharing a story about the founder's passion for the business and how it all began can resonate with customers who appreciate the dedication and hard work that went into building the brand. Building Trust Genuine authenticity and trust play crucial roles in the realm of marketing. When customers have confidence in your brand, they're inclined to engage with your business, advocate for your offerings, and foster enduring brand loyalty over time. Establishing trust with your target audience hinges on delivering an authentic message. Your brand narrative should remain faithful to your true identity, avoiding fabrication or exaggeration. Transparency and authenticity signal your brand's commitment to honesty and openness in its operations, cultivating customer confidence and reinforcing their connection with your brand. Yielding Better ROI Storytelling harnesses the profound influence of human emotions, rendering your brand more relatable and dependable. We tend to choose brands we are familiar with, fond of, and trust. Consequently, brand storytelling yields a superior return on investment. Customers relish the opportunity to see themselves as heroes or trendsetters, significantly increasing their likelihood of choosing your brand over those that unabashedly self-promote. By humanizing the brand, creating emotional connections, establishing a unique identity, educating the audience, and fostering engagement, storytelling can significantly enhance small business marketing. In today's competitive business landscape, storytelling has emerged as a vital tool for small businesses to connect with their audience on a deeper level. BIG DEAL Company’s experienced small business marketing team is ready to tell YOUR brand’s story. For more business marketing tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC |
About BIG DEALMaking Business Personal. We pride ourselves on giving you something to look forward to. We are a connected collective of creatives - owned and operated by outstanding women. Archives
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