​Choosing between in-house and outsourced marketing is a crucial decision that impacts your brand’s growth, efficiency, and ROI (return on investment). Each approach offers unique benefits, and the right choice depends on various factors, such as budget, scalability, and creative needs.
 
At Big Deal Company, we understand that marketing is more than just strategy - it’s about creativity, connection, and delivering results. As a leading marketing collective, we specialize in high-impact campaigns, event planning, and brand growth strategies. Whether you’re looking to build an internal team or leverage expert outsourced marketing services, we help businesses navigate the best approach to achieve their marketing goals. Let’s dive into the benefits of both in-house and outsourced marketing to help you and your business make an informed decision.

In-House Marketing
Pros:

• Deep Brand Understanding - Your team lives and breathes your brand, ensuring messaging aligns with our company’s voice and values.
• Direct Communication - Immediate feedback and collaboration lead to quick decision-making and adaptability.
• Complete Control - You oversee all strategies and executions, providing alignment with your exact standards and objectives.

Cons:

• Higher Costs - Salaries, benefits, training, and tools add up, making it a significant investment.
• Limited Skill Sets - Your team might lack specialized expertise, requiring additional training or hires.
• Scalability Challenges - Expanding or reducing the team based on project needs can be slow and costly.

Outsourced Marketing
​Pros:

• Access to Experts - Agencies offer specialized skills across various marketing disciplines, ensuring high-quality execution.
• Cost-Effective - You pay for services as needed, avoiding the overhead associated with full-time employees.
• Scalability and Flexibility - Easily adjust the level of services based on your current needs without long-term commitments.

Cons:

• Less Brand Familiarity - External teams may require time to fully grasp your brand’s nuances and values.
• Communication Delays - Working with external partners can sometimes lead to slower decisions and implementation (due to delays on both sides!).
• Potential Misalignment - There’s a risk that the agency’s vision doesn’t perfectly align with your brand’s goals.

Financial Considerations
Hiring an in-house marketing team involves significant costs, including salaries and benefits. For example, hiring a marketing manager, content creator, SEO specialist, and designer can collectively cost over $150,000 (conservatively) annually.
 
Engaging an agency like Big Deal Company can be more economical. Monthly retainer rates for comprehensive services like SEO, PPC, and content marketing can total around $7500 or less, offering a broad range of expertise without the long-term financial commitment.
 
Creation and Ideation
In-house teams will have an intimate understanding of your brand. They will have an easy time fostering ideas that align well with company culture and objectives.
 
Outsourced agencies can bring fresh perspectives to your vision and goals. Contracted agencies typically have teams that can draw on diverse experiences across industries, which can lead to innovative and creatively unique campaigns.

​Which One Is Right for You?
The best choice depends on your business’s size, budget, and marketing goals. If you need a hands-on team that fully embodies your brand or you deal with sensitive information that needs to reach niche audiences, an in-house team might be the way to go. If you want access to top-tier expertise that is always on top of the latest trends and that can provide flexibility and cost savings, outsourcing could be the smarter move.
 
At BIG DEAL Company, we specialize in bringing creativity to life - whether through unique marketing strategies, innovative campaigns, or unforgettable events. We’re purveyors of fun, passionate about growth, and dedicated to making every client a priority. If you’re looking for a marketing partner that delivers results with energy and originality, let’s make something amazing together!
 

Is your marketing strategy truly engaging, or is it just another voice in a sea of digital noise? Traditional advertising is losing its impact in today’s noisy and crowded world. Audiences are bombarded with thousands of daily ads. This leads to consumer fatigue and dwindling engagement. Businesses need something more - something immersive, memorable, and emotionally powerful. That is where LIVE EVENTS come in!
 
Live events and experiences aren’t just “attention grabbers” - they create meaningful connections between brands and their audiences. Studies show that 91% of consumers develop more positive feelings toward a brand after participating in an event experience.
That’s a level of engagement digital ads can’t match!
 
At Big Deal Company, we specialize in crafting high-ROI live experiences that drive real business results. Whether you’re looking to build brand awareness, generate leads, or strengthen customer loyalty - investing in live events is one of the smartest movies your business can make!

The Power of Experiential Marketing

People remember experiences - not ads.
Think about the last time you saw an online ad. Can you recall the brand?
Now - think about the last great live event that you attended.
Chances are, the memory is still fresh, and so is the brand that created the experience.
 
Experiential marketing taps into emotion and engagement - two key factors in brand recall. A study by Freeman Research found that 77% of consumers say their trust increased somewhat or a lot following their interaction with a brand at a live event.  An increase in trust often leads to an increase in sales!
  
Live events allow people to interact with a brand in a multi-sensory way:

• Touch & Feel - Product demonstrations and hands-on activities
• See & Hear - Engaging visuals, speakers, and performances
• Experience Together - Shared moments create emotional brand connections

This level of engagement can translate into real business results. This makes live events one of the most effective marketing strategies available today.
 
Tangible Business Benefits of Live EventsIf you’re wondering, “Do events actually drive business growth?” - the answer is a resounding YES. Here is why:

Increased Brand Awareness
Events generate buzz. Whether through social media shares, press coverage, or word-of-mouth marketing, live experiences amplify your brand in ways that traditional ads can’t. People love sharing their experiences, and when attendees post about your event, you gain authentic exposure. It’s like having a paid influencer promote your brand, but this type of exposure is organic and free!

High-Quality Lead Generation
Did you know that 81% of event attendees have buying authority? That means that your event isn’t just bringing in random visitors - it’s attracting the decision makers who are ready to invest.
 
 Live events allow businesses to:

• Collect attendee data through sign-ups and interactions.
• Build face-to-face relationships with potential clients.
• Move a prospective client further down the sales funnel at a faster rate than digital-only campaigns.

 
Stronger Customer Loyalty              
Customers who experience your brand in person feel a stronger emotional connection. That’s why events are powerful for customer retention. A study by EventTrack found that 98% of consumers feel more inclined to purchase after attending a live event.
A great event can turn visitors and one-time customers into brand advocates. It does this by fostering a community around your brand, making the attendees feel valued and engaged. Investing in events isn’t just about short-term engagement - it’s about building long-term relationships that will drive loyalty and in-turn, revenue.

​Measuring Event ROI & Common Myths About Live Events 
We’ve covered the “why” behind live events. Now, let's take a look at how businesses can measure event ROI and debunk common myths about event investments.
 
ROI Breakdown - What Do Businesses Get In Return?
One looming question around live events is, “How do we measure success?”. The answer: Event ROI is highly measurable, and when done right, the returns are undeniable.

Sales and Revenue Impact.
Live events are one of the most profitable marketing channels. According to Freeman Research, businesses can see an average of 5:1 ROI from events - meaning for every dollar invested, they make five in return.
In a recent case study, B2B companies that incorporated live experiences into their marketing were found to generate twice as many leads as those relying solely on digital efforts.

Social Media & PR Value
Experiential events generate high-value user-generated content (UGC). This can boost a brand’s reach without incurring extra ad spend.
When attendees share event moments, they are providing organic promotion for the business. Think of this as free advertising with build-in trust.
This is evident in post-event stats. In general, events generate 20x more social media engagement than traditional digital ads.

Data & Consumer Insights
Live events offer a goldmine of real-time customer data. Through events, a business can track attendee engagement and interest levels in real-time. They can collect customer contact and lead information through email sign-ups and participation forms. Ultimately, companies can harness post-event surveys to refine future marketing strategies. With the right follow-up strategy, these insights can help turn attendees into long-term customers.
 
Common Myths About Event ROI (And Why They’re Wrong) 
There are a plethora of misconceptions when it comes to event marketing:
 
Myth: Live events are too expensive.
Truth: When factoring in long-term brand awareness, customer engagement, and direct sales, events provide one of the highest ROIs in marketing. Smart budgeting, sponsorships, and hybrid options make them cost-effective.

Myth: Virtual events will replace live experiences.
Truth: While virtual and hybrid events are valuable, in-person experiences drive deeper emotional connections.
A study by Bizzabo found that 95% of marketers believe live events create stronger brand engagement than virtual-only activations.
 
Myth: Event impact is short-lived.
Truth: A well-executed event continues to deliver returns long after it ends.
Follow-up email campaigns, content repurposing, and retargeting attendees can extend engagement for months.
The bottom line: If done right, events can pay for themselves many times over.

How to Maximize ROI from Your Events
Now that we’ve established that live events are worth the investment, let’s talk strategy. Here’s how to make sure your event delivers maximum impact:

Set Clear Objectives               
What’s your goal? Is it lead generation? Brand awareness? Sales conversions?
Defining success upfront helps ensure that every dollar spent is optimized for impact.

Design for Engagement
The more interactive your event, the higher the return:

• Consider using gamification as a way to engage attendees. This can include contests, giveaways, and other interactive experiences.
• Harness influencer partnerships. You can leverage industry leaders to expand your reach!
• Tailor your event experiences to your attendees’ preferences.

Post-Event Strategy Matters
The event isn’t over when attendees leave. Keep the engagement going through email follow ups and retargeting ads that nurture leads with post-event content.
Investing in a strong post-event strategy ensures that your event ROI continues to grow!
 
Future Trends in Experiential Events + Free Download
The event landscape is evolving fast, and businesses that stay ahead of these trends will maximize their ROI in 2025 and beyond.
 
Here are the top innovations shaping live event experiences:
Immersive Tech

• Augmented Reality (AR) & Virtual Reality (VR): Many brands are using AR/VR to create interactive brand experiences that transport attendees into digital worlds. Note - AR-powered experiences can increase attendee engagement by 70%.
• AI-Powered Personalization: We are seeing many events leverage AI to customize attendee experiences in real time, from networking recommendations to personalized content.

 
Sustainability is a must.

• Consumers are increasingly conscious of eco-friendly practices, and events are following suit.
• Sustainable materials: Eco-friendly swag and reusable decor are all the rage.
• Carbon-neutral events: More brands are measuring and offsetting their carbon footprints, and choosing to share this information during their events.

 
The Power of Hyper-Personalization

• Forget the one-size fits all event. Businesses are now using data-driven personalization to craft experiences tailored to individual preferences.
• Examples of personalized event activities include:
  • AI-powered matchmaking for networking
  • Personalized event schedules based on an attendee’s interests
  • Real-time event content recommendations

Big Deal Company keeps a finger on the pulse of all things in event trends. When we meet with our event and marketing clients, we come armed with statistics and event ideations that support these trends. Our team of experts have put together a free resource to help businesses stay ahead of the competition in the world of live events. In this guide, you’ll discover the latest trends in experiential events and ideas to boost your own event ROI. ​

The evidence is clear - Live events are one of the most powerful marketing investments a business can make. They drive brand awareness, lead generation, and customer loyalty. Events create highly shareable moments that amplify reach, and they provide measurable ROI, making them a smart business decision all the way around.
 
At Big Deal Company, we specialize in high-impact event experiences that deliver real business results. Whether you’re planning a corporate summit, a product launch, or an interactive brand activation, we’re here to help you make it unforgettable.
 
For more information on what we do, visit our capabilities webpage. You can also keep up with all of our events and campaigns via our social media channels - Facebook, Instagram, LinkedIn, and YouTube.
 
 
Reference List

• Event Marketing Institute. (2023). EventTrack: The Power of Live Brand Experiences.
• Bizzabo. (2023). Event Marketing Statistics Report: Insights into the Future of Events. Retrieved from https://www.bizzabo.com/blog/event-marketing-statistics
• Freeman. (2023) The Impact of Live Events on Business Growth. Retrieved from https://www.freeman.com
• EventMB. (2023). The State of Experiential Marketing: How Events Drive Engagement. Retrieved from https://www.eventmanagerblog.com
• EventMB. (2022). The Rise of Immersive Experiences in Event Marketing. Retrieved from https://www.eventmanagerblog.com/immersive-experiences

​As technology continues to revolutionize the events industry, 2025 is shaping up to be a transformative year for business events. Event planners, exhibitors, and attendees are embracing innovations that enhance engagement, improve event efficiency, and create unforgettable experiences for participants.

At BIG DEAL Company, we specialize in planning and executing business events of all sizes, staying ahead of the curve to bring our clients the latest trends.

​Here’s what’s shaping the future of business events in 2025:

Immersive Event Experiences
Augmented reality (AR) and virtual reality (VR) are revolutionizing how attendees interact with exhibitors and speakers. Virtual showrooms, immersive product demos, and 360-degree event experiences will become standard, helping businesses showcase their offerings in innovative ways.
​
Augmented reality glasses can enhance presentations or displays, provide real-time translation, or assist with navigation around the event. Heads-Up Display glasses show notifications, schedules, or other information for a hands-free experience.

Wearable Technology
Wearable technology boosts augmented-reality and hands-free guest experiences, so participants can be hands-on and fully immersed in presentations or exhibitions. They also have practical purposes, like increased event efficiency and security and increased accessibility for all guests.

​Trending wearables include:
Smart badges

• NFC-enabled badges: Allow attendees to share contact information, access event areas, and even make payments.
• Digital name tags: Display names and other customizable information on a small digital screen.

Smart glasses

• Augmented reality glasses: Enhance presentations and displays, provide real-time translations, or assist with navigation around the event.
• Heads-Up Display glasses: Show notifications, schedules, or other information for a phone-free, hands-free experience.

Wearable translation devices

• In-ear translators: Translate spoken language in real-time, making communication easier between attendees from different countries.

Fitness and health trackers

• Smart watches: Track steps, monitor heart rate, receive notifications, and even manage schedules.
• Smart rings: Monitor health metrics discreetly, including heart rate, sleep patterns, and activity levels.

Wearable cameras

• Clip-on cameras: Record the event from your perspective for later review or social sharing.
• Body-mounted cameras: Capture content hands-free during workshops, presentations, or networking sessions.

Updated A/V Must-Haves
If you’re shopping for venues, keep in mind that A/V basics have changed. Beyond the hardware, an event-ready venue in 2025 must have accessibility features and on-site technical support for a smooth event. In the graphic below, our team has outlined the “bare-bones” A/V basics a venue must have for consideration for one of our client events.

Sustainability and Green Tech Solutions
We wrote about sustainable event planning in our lists of predicted event trends for 2023 and 2024, and it remains a top priority for 2025. Digital event materials and energy-efficient venue solutions will become standard. Technologies like carbon footprint-tracking apps are gaining popularity, and eco-friendly event logistics (like zero-waste catering and sustainable booth designs) will take priority.
​
Check out our other articles about event sustainability: Eco-Friendly Products for Your Next Event, Sustainable Event Practices: Small Changes that Make a Big Difference, and Eco-Friendly Event Planning: How Big Deal Company Leads the Way.

Hybrid and Metaverse Events
Hybrid events—blending in-person and virtual participation—will continue evolving, with more immersive digital venues. Analysts predict the rise of metaverse technology will allow companies to host trade shows and conferences in entirely virtual spaces, expanding accessibility and audience reach.

IoT Integration
The Internet of Things (IoT) is making venues smarter. AI-powered lighting, temperature controls, and real-time crowd monitoring enhance attendee comfort and security. Wearable tech, such as smart badges and wristbands, will streamline check-ins, track engagement, and facilitate networking.

AI-Powered Personalization
Artificial intelligence, combined with human brainpower, is making events more tailored than ever before. AI-driven platforms analyze attendee data to provide personalized agendas, networking recommendations, and content suggestions. Analysts predict chatbots and virtual assistants will play a bigger role in events, offering real-time support and event guidance.

BIG DEAL Company integrates the latest event tech trends on your terms, within your budget, to deliver exceptional conferences, retreats, and trade shows. Whether you’re planning an intimate corporate gathering or a large-scale industry expo, our expertise ensures your event is engaging, seamless, and future-ready.
Ready to embrace the future of business events? Contact us today to start planning your next gathering!
For business marketing and event news and tips, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.

The CEO of BIG DEAL Company, Christine Kovacs Forster, lives and breathes JOY.  Entertaining people and being entertained is what simply moves her.  My Big Day (now BIG DEAL) was formed in 2006 after Christine received constant requests to help businesses with their marketing and event planning for life events.  In 2023 she re-branded as BIG DEAL Company.

With 28 years in media and event planning, today her passion lies in creating events for all to enjoy and campaigns that elevate businesses and non-profits. Christine serves on numerous event and marketing committees, is a Commissioner for the City of Loveland and served on boards for local non-profits.   Giving back is a priority both personally and professionally.

BIG DEAL clients recognize Christine as their fearless partner who runs each event with a walkie-talkie, clipboard, and numerous spreadsheets. "Organized" is an understatement. Her national media advertising experience lends itself to significant local client successes.  The event & marketing business is a relationship business, and Christine is known for being a connector in the community, and ultimately a friend to everyone she meets!  She and her team pride themselves on extraordinary service and original events.

Education: 
Bachelors in Organizational Communications
Diploma in Learning and Development
Event and Hospitality Management Certification
​Event Marketing Certification
Tourism Marketing Certification
​Gamification Certification
Online Marketing Certification
Hotel & Catering Management Certification
Mobile Marketing Certification
Wedding Planner Certification
TIPS Certified
Tenderwise Training Complete
​Digital Marketing Certification

With over a decade of experience in professional event planning, Tiffany brings creativity and expertise to every project. Her passion for creating memorable experiences stems from her belief that the perfect blend of cuisine, beverages, music, and people creates extraordinary moments.

With a degree in Hospitality and Restaurant Management, specializing in Event Planning, Tiffany successfully transitioned her event coordination skills into a dynamic marketing career at BIG DEAL Company. She thrives in the fast-paced digital landscape, continuously expanding her expertise through professional development and staying ahead of emerging trends.
Her commitment to excellence and eagerness to embrace new challenges makes her a valuable asset to any project. Tiffany's dedication to continuous learning and growth is reflected in her innovative approaches to both marketing strategies and event management.

Education: 
Internship with My Big Day (now BIG DEAL)
Bachelor of Science, Hospitality and Restaurant Management
Event Marketing Certification
Tourism Marketing Certification
TIPS Certified
Tenderwise Training Complete

Sarah discovered her passion for events while planning her own wedding in 2011. Since then, she has designed and executed events for life’s most meaningful milestones, with her work featured in renowned publications such as Martha Stewart Weddings, The Knot, Style Me Pretty, 100 Layer Cake, and You & Your Wedding magazine.

In 2018, Sarah joined BIG DEAL Company, where she has expanded her expertise to include corporate events, nonprofit fundraisers, political campaigns, event marketing, and the company’s signature events. In addition to event planning, Sarah curates content for platforms like Facebook, Instagram, and Pinterest. She also channels her creativity into writing blogs for nonprofit organizations and small business clients.

When she is not busy with work or her twin girls, she enjoys time with family and friends, hiking around Fort Collins, solving jigsaw puzzles, and binge-watching a good TV show. Sarah is thrilled to be a member of a creative, innovative team of women.

Education:
Bachelor of Arts in Journalism with a minor in Fashion Merchandising 
​Tourism Marketing Certification
Political Campaign Internship
TIPS Certified
Tenderwise Training Complete
Event Marketing Certification
Cvent Event Management Certification

Lesli Tanski’s path has been curvy with lots of U-turns, detours, and construction.  Always driven by a sense of curiosity and passion for positivity she has seen success and experienced failure and applies it to her marketing knowledge and skills.  She was born and raised in Colorado and went on to receive her film degree in Vancouver, Canada followed by her undergraduate in Liberal Arts from Colorado State University.  She worked as a commercial producer for Comcast Spotlight for nearly eleven years before opening a food and spirit specialty shop with her husband in downtown Fort Collins.  It was through the business that she fell in love with the connection a business can create with its community whether it’s in person or online.  Other notable accomplishments include a master's degree in Library Education and undergraduate studies in media studies and English.  Lesli has had the fortune of growing up in a family and community that embraces creativity, love, and the common desire to constantly learn new things. 
​
Lesli’s other passions include being involved in animal advocacy, being an awesome aunt, knitting, and loving her husband and cats.  In case it’s not obvious she’s a card-carrying cat lady.  

Education:
Masters of Library Education
Bachelor of Arts , Liberal Arts 
Film and Film Studies Degree
Google Analytics Academy Certification

Payden is originally from Pennsylvania and attended the University of Oklahoma where she was on the Track and Field Team. She received her undergraduate degree in Human Relations at the University of Oklahoma in 2022, as well as her master’s degree in Adult and Higher Education with an Emphasis in Intercollegiate Athletic Administration in 2023. 

Upon graduating she moved to Texas and began working in Higher Education at Midland College in Midland, Texas. She worked in the Student Life Department curating campus events, advising clubs, and was also in charge of planning the New Student Orientation event. That experience confirmed that she would really enjoy pursuing event planning! Payden also has experience in retail sales, and she loves helping to bring clients’ visions to life! She is excited to bring these skills to the Big Deal team! 

Education: 
B.A. Human Relations 
M. Ed. Adult and Higher Education - Emphasis in Intercollegiate Athletic Administration

When it comes to planning a company retreat or large-scale business event, no one does it better than Big Deal Company. From our established relationships with top-performing vendors in Colorado to our thoughtful and personalized approach, we ensure every event we organize leaves a lasting impression. Whether you’re looking to foster stronger employee connections, celebrate company milestones, or launch a new product or service with flair, Big Deal Company brings expertise, creativity, and a meticulous attention to detail.

The BIG Difference: A Customized Approach to Event Planning
Big Deal Company stands out because of our dedication to understanding your business. We believe every client is unique, and our first step is always to listen and learn. We ask the right questions to understand  your business goals, your values, and the kind of experience you want for your team or clients.
From this discovery phase, we build custom business support plans tailored to your needs. Whether you’re a growing startup or an established corporation, our packages offer everything you need in one streamlined place. From venue selection to entertainment, catering, and logistics, we take the stress out of event planning while keeping everything aligned with your brand and objectives.
 
A Partner That Treats You Like a BIG DEAL
Our ideal clients are companies that care deeply about their employees and their communities. When you work with us, we become more than just your event planner - we’re your trusted partner. We believe in making your business personal and treating every event - big or small - with the same level of enthusiasm and care.

Big Deal specializes in crafting events that are not only fun but also meaningful. Over the years, we’ve successfully organized:

• Corporate retreats to improve team bonding and morale
• Large business conventions to connect with clients and partners
• Fundraisers that inspire communities and drive change
• Product and business launches that captivate audiences
• Holiday parties, open houses, and community events

 
We love bringing people together and creating moments that strengthen connections within your company and beyond.

​The Cost-Effective Benefits of Hiring a Professional Event Planning Contractor
Planning a retreat, convention, or major event in-house can be overwhelming, especially when your internal teams are already busy with their day-to-day responsibilities. HEre’s why hiring Big Deal Company to handle your event planning is both a smart and cost-effective decision:

Save Time and Reduce Stress
Organizing a large-scale event requires meticulous planning, from venue selection and vendor coordination to guest accommodations and itineraries. Delegating this responsibility to a professional like Big Deal Company frees up your internal resources, allowing your team to focus on their primary roles while we handle the logistics.

Vendor Relationships = Cost Savings
Thanks to our long-standing relationships with top-performing vendors in Colorado and Wyoming, we’re able to negotiate the best deals on venues, catering, entertainment, and other services. These cost savings are passed directly on to you.

Expertise in Budget Management
One of the biggest challenges in event planning is staying within budget. Our experienced planners have a proven track record of delivering exceptional events without financial surprises. We will keep you in the loop on all expenses, and help  you allocate resources effectively to ensure you get the most value for your investment.

Impeccable Execution and Attention to Detail Details matter - especially when you’re hosting a high-profile event. At Big Deal Company, we handle everything from start to finish, ensuring that your event runs smoothly and meets your business goals. This level of professional ism enhances your company’s image and reputation.

Why Your Employees Will Thank You
A well-planned company retreat or convention isn’t just about ticking a box. These events can:

• Boost Morale: Employees feel valued and appreciated when their company invests in their well-being and professional development.
• Foster Team Collaboration: Retreats provide opportunities for colleagues to bond, break down silos, and work more effectively together.
• Inspire Creativity: Getting out of the office and into a new environment can spark innovation and fresh ideas.
• Strengthen Company Culture: Events reinforce a company’s mission, values, and sense of community, helping employees fele more connected to the bigger picture.

 
By partnering with Big Deal Company, you’re investing in an experience that brings these benefits to life!
 
Your Event is a BIG DEAL - Let’s Make It Exceptional
From team-building retreats to large-scale conventions, Big Deal Company is here to help you plan and execute an unforgettable event. With our personalized approach, extensive vendor network, and passion for creating memorable experiences, we ensure that your business event isn’t just successful - it’s extraordinary!
 
If you’re ready to show your employees or clients that they’re a BIG DEAL, contact us today to discuss your next event. Let’s make something remarkable together!

​Supporting Non-Profits: Over 20 Fundraising Events
In 2024, Big Deal Company continued to strengthen its commitment to philanthropy by designing and executing over 20 non-profit fundraising events. From galas to golf tournaments, these initiatives were instrumental in helping local organizations achieve their fundraising goals while inspiring hope and unity.
 
Additionally, we launched and supported four end-of-year fundraising campaigns, maximizing impact during the holiday season, providing crucial support to our non-profit partners. These campaigns underscored our belief that businesses can drive meaningful change.

​Business and Community Collaboration
Big Deal Company provided planning and logistics support for nine large-scale Northern Colorado business events for BizWest. Our team ensured seamless execution and memorable experiences for all attendees.
We supported countless grand opening events, company retreats, ribbon cuttings, and rebrands!

​Expanding Our Digital Footprint
This year, we authored over 50 blogs for just our own company website and countless others for our clients. These blogs covered a wide array of topics, showcasing our versatility and deep understanding of industry trends. By consistently delivering high-quality content, we were able to expand our digital presence and we have been able to provide valuable resources for businesses and individuals alike.
 
Record-Breaking Events
Among the hundreds of events we managed this year, one stood out for its sheer scale. The Grand Opening of the new FNL Airport Terminal brought over 1500 guests together! The success of such a large-scale event highlighted our ability to adapt, innovate, and execute with precision, even under the most demanding circumstances.

​Across the US
While our major footprint is in Colorado and Wyoming, in 2024 we supported clients in Las Vegas, Michigan, California, and Georgia. We travel for events and our marketing expertise can support businesses in any area! We already have out of state projects booked for 2025!

Our Core Focus: Communications, Experiences, and Community
At Big Deal Company, our mission revolves around these three core areas:

• Communications: Crafting clear, impactful messaging that resonates with audiences.
• Experiences: Designing events and initiatives that leave lasting impressions and memories.
• Community: Building bridges and fostering connections that strengthen the fabric of Northern Colorado.

By combining these pillars with our creative problem-solving skills, we delivered unparalleled value to our clients in 2024.
 
Looking Ahead to 2025
As we prepare for 2025, Big Deal Company is excited to build on this year’s success. We are eager to:

• Host even additional signature events that bring people together.
• Deepen our relationships with non-profits, businesses, and community organizations.
• Expand our client base and explore new business opportunities.
• Continue leveraging our expertise in communications, experiences, and community-building to make a difference.

Our team is ready to embrace the challenges and opportunities of the new year, driven by a passion for innovation and a commitment to excellence.
 
2024 was a year of growth, impact, and unforgettable moments for Big Deal Company. From our signature events to record-breaking community gatherings, our efforts have touched countless lives and strengthened our community ties. We are grateful for our clients, partners, and the Northern Colorado community for making this year so remarkable. Here’s to more events, more connections, and more success in 2025!
 
Stay Connected with Big Deal Company
We invite you to be part of our journey as we step into an exciting 2025. Reach out to our team to learn more about our services or discuss your next BIG idea. Don’t miss out on the latest updates - sign up for our newsletter and stay informed about our events, tips, and success stories.
 
Follow us on social media to join the conversation and connect with a growing community that values impactful experiences and strong community ties.
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LinkedIn
Instagram
Pinterest
YouTube

BIG DEAL Company was thrilled to assist with one of the largest BizWest events in recent history. With over 500 attendees, the Boulder Valley Real Estate Conference is an established and sought after event for networking, education and trend research and future predictions.
Thank you to all of the sponsors, partners, vendors, booth hosts and speakers who help to make this event happen!

​The holiday season is here, and for our small business clients, it's a prime time to connect with customers, boost sales, and create memorable brand experiences. As we approach the end of 2024, new trends are shaping how businesses engage with consumers. Here's a look at five holiday marketing trends we’re leveraging to help our BIG DEAL Company small businesses stand out this year.
 
Hyper-Personalized Marketing
 
Consumers now expect more than just generic messages. Personalization is key to catching their attention. Leverage demographic data and customer interactions to send tailored holiday greetings, product or service recommendations, or special discounts based on purchase history.
 
Email campaigns allow you to address potential customers by name; carefully managed email lists mean you can send various emails targeting different customer groups to ensure you’re offering personalized solutions to meet your audience’s needs.

Community and Nonprofit Initiatives
 
Consumers appreciate brands with strong values that give back, and the giving spirit is never stronger than during the holiday season. Use social media to show your audience how you’re giving back this season, and invite them to participate.
 
Hosting a toy drive, supporting a local charity, or donating a portion of sales can deepen customer loyalty and spread goodwill. Consider offering a nonprofit donation at checkout, donating in-kind to nonprofit events, or sponsoring a holiday fundraiser and inviting your followers (customers) to join you.
 
Collaborate on Social Media
 
Collaborating with other small businesses or nonprofits in your area can amplify your reach. Joint promotions, pop-up markets, or cross-promotions on social media are great ways to build community spirit and drive traffic.
 
This collaboration goes hand-in-hand with your support of community initiatives; be sure to mention any sponsorship of local charities and partnerships on initiatives that give back, tagging other small businesses and nonprofits along the way for increased visibility.
 

Holiday-Themed Visuals and Messaging
 
Holiday-themed images and posts are powerful tools for boosting small business marketing during the festive season. These visuals instantly capture the joyful spirit of the holidays, creating an emotional connection with your audience.
 
By aligning your brand with the season’s mood, you can enhance engagement, increase visibility, and keep your business top-of-mind during the holidays. Adding festive imagery to your social media, email campaigns, and website creates a cohesive, celebratory experience that resonates with audiences.
 

Prepare for Increased Customer Care Needs
 
The holiday season often brings a surge in customer inquiries, purchases, and service needs. Think of this as an opportunity. Respond to comments on your social media pages and posts promptly, boosting your credibility and increasing the reach of your content (social platforms put popular posts in front of more people). Each time you respond to a private message on one of your pages, you’re demonstrating your commitment to excellent service; and, every face-to-face interaction can leave a lasting impression.
 
Timely online interactions can turn inquiries into sales opportunities, as many customers use social platforms to seek immediate answers before making purchasing decisions. In a fast-paced digital world, quick responses can set your business apart and help you foster trust and engagement with your audience.
 

The holiday season is a golden opportunity for small businesses to connect with customers in meaningful ways. By staying on top of these trends and tailoring your approach to your audience, you can create a memorable holiday marketing campaign that drives sales and builds loyalty.
Need help bringing your holiday marketing ideas to life? BIG DEAL Company specializes in crafting campaigns that deliver results. Let’s make this holiday season your most successful yet.
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TRENDING TODAY... AI INTEGRATION
See graphics below for Pros and Cons. AI can come with both benefits and challenges...

Benefits:

​Personalization
AI enables event planners to deliver highly personalized experiences for
attendees. By analyzing data such as interests, past behavior, and
preferences, AI can automatically generate customized agendas,
recommend specific sessions or exhibitors, and even guide attendees to
relevant networking opportunities.

Automation of Administrative Tasks
AI can automate many of the repetitive, time-consuming tasks that
come with event planning. This allows event planners to focus more on
strategic aspects of the event, improving overall efficiency and reducing
human error.

Content Creation and Management
AI is a powerful tool for content creation. From automating transcription
and real-time captions to creating marketing materials and
summarizing sessions, AI helps streamline content creation, ensuring
the event’s messaging is clear and consistent.

Enhanced Virtual and Hybrid Experiences
With the rise of hybrid and virtual events, AI is helping create seamless
experiences for both in-person and remote attendees. AI can
automatically adjust streaming quality based on the user’s connection
speed, provide real-time translations, and recommend sessions or
speakers to virtual attendees.