The art of storytelling has emerged as a powerful tool for small businesses to effectively market their products or services. Storytelling in marketing simply means using a story, or narrative, to communicate your message to your audience. Read on to find out how brand storytelling can enhance your small business marketing. Creating Emotional Connections Storytelling is a means of connecting with your audience as you exchange information with them. It makes business communications relatable and memorable. When done well, it creates an emotional connection to your brand. Emotions play a vital role in decision-making, and storytelling is a powerful tool to evoke emotions in your audience. Through compelling narratives, small businesses can evoke a range of emotions, such as joy, empathy, or inspiration. When customers emotionally connect with a brand, they are more likely to remember it and choose it over competitors. Sharing stories about how the business positively impacted a customer's life or helped them overcome a challenge creates a strong emotional bond. Testimonials and case studies are excellent examples of storytelling that showcase real-life experiences and the emotional connection a customer has with a product or service. Encouraging Engagement Engagement is crucial for the success of any marketing strategy, and storytelling helps in fostering a sense of community among customers. By sharing stories and encouraging customers to share their own experiences, small businesses can create a network of engaged customers who actively support and promote the brand. Utilizing social media platforms to share stories and encourage discussions allows businesses to connect with their audience in a more interactive and engaging way. Humanizing Your Brand One of the fundamental ways storytelling enhances small business marketing is by humanizing the brand. Sharing stories about the people behind the business, their struggles, triumphs, and motivations – when appropriate – helps to create a genuine and personal connection with the audience. It transforms a faceless entity into a relatable and empathetic one, ultimately fostering trust and loyalty. For example, sharing a story about the founder's passion for the business and how it all began can resonate with customers who appreciate the dedication and hard work that went into building the brand. Building Trust Genuine authenticity and trust play crucial roles in the realm of marketing. When customers have confidence in your brand, they're inclined to engage with your business, advocate for your offerings, and foster enduring brand loyalty over time. Establishing trust with your target audience hinges on delivering an authentic message. Your brand narrative should remain faithful to your true identity, avoiding fabrication or exaggeration. Transparency and authenticity signal your brand's commitment to honesty and openness in its operations, cultivating customer confidence and reinforcing their connection with your brand. Yielding Better ROI Storytelling harnesses the profound influence of human emotions, rendering your brand more relatable and dependable. We tend to choose brands we are familiar with, fond of, and trust. Consequently, brand storytelling yields a superior return on investment. Customers relish the opportunity to see themselves as heroes or trendsetters, significantly increasing their likelihood of choosing your brand over those that unabashedly self-promote. By humanizing the brand, creating emotional connections, establishing a unique identity, educating the audience, and fostering engagement, storytelling can significantly enhance small business marketing. In today's competitive business landscape, storytelling has emerged as a vital tool for small businesses to connect with their audience on a deeper level. BIG DEAL Company’s experienced small business marketing team is ready to tell YOUR brand’s story. For more business marketing tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC
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BIG DEAL Company is the proud event planning partner of BizWest Media - and thrilled to celebrate the class of 2023 - 40 Under Forty! If you're wondering what the qualifiers are for this recognition, below are the details. Boulder Valley and Northern Colorado 40 Under Forty Nominee Qualifications
Here is THE LIST of all 2023 Honorees:
Thank you to sponsors: Canvas Credit Union, Supporting Sponsor Palmer Flowers, and Associate Sponsors Alchemer, Madwire and Odell Brewing Co. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC In the dynamic world of marketing and events, small businesses often face the challenge of standing out in a crowded marketplace. That is where BIG DEAL Company, a marketing and events agency, steps in to support, guide, and ultimately make a significant difference. As marketing and events professionals in Northern Colorado, the diverse BIG DEAL team has worked closely with various small businesses and nonprofits, helping them harness powerful engagement strategies to boost their message and success. Below is a list from our pros with 5 ways to elevate your customer engagement game. Here are 5 ways in which the BIG DEAL team helps clients engage more effectively with their customers and audiences: 1. Tailored Marketing Strategies BIG DEAL Company takes a personalized approach to marketing. They understand that there is no “one-size-fits-all” in marketing. Each small business or nonprofit is unique, with its own goals, challenges, and target audiences. By conducting in-depth research and analysis, BIG DEAL creates tailored marketing strategies that resonate with specific audience segments of their clients. This personalized touch ensures that small businesses and nonprofits can connect with their audiences on a deeper level. 2. Creative Event Planning Events offer powerful ways to engage with customers and donors - all while creating memorable experiences. BIG DEAL Company specializes in creating unique and engaging events that leave a lasting impression. Whether it’s a product launch, a charity fundraiser, or a community outreach event, BIG DEAL has the expertise to design and execute events that align with an organization’s brand identity and goals. 3. Community-Centric Approach Being based in Northern Colorado, BIG DEAL Company understands the importance of community engagement. The Creative Collective of BIG DEAL team members work to help small businesses and nonprofits connect with their local communities through targeted marketing initiatives and community events. This work not only helps to boost customer engagement, but it fosters goodwill and loyalty. Connection goes a long way toward building brand trust. BIG DEAL has mastered building connections. 4. Digital Marketing Expertise In today’s digital age, an online presence is essential for any small business or nonprofit. BIG DEAL Company excels in digital marketing and building connections through the social media marketplace. BIG DEAL offers services such as website development and design, social media management, and email marketing. Our team knows how to leverage digital channels to reach a broader audience and drive customer engagement. We harness the power of our own large database of social media followers and email subscribers to offer extra exposure to our clients. 5. Fundraising Support for Nonprofits As a company that works extensively with nonprofits, we appreciate the significance and importance of fundraising. BIG DEAL Company has a proven track record of helping nonprofits raise funds effectively through well-organized events and strategic marketing campaigns. We know how to expand a nonprofit’s presence and exposure in the community, helping many successfully raise funds going beyond their original goal! Through our tailored marketing strategies, creative event planning, community-centric approach, digital marketing expertise, and fundraising support, BIG DEAL Company is providing many opportunities for small businesses and nonprofits to enhance and increase their customer engagement practices. We are committed to understanding the unique needs of each of our clients, ensuring that they can build stronger connections with their valued audiences, ultimately leading to growth and success! Learn more about how BIG DEAL does business here, and by following all of BIG DEAL’s social channels: Facebook, Instagram, YouTube, Pinterest, and LinkedIn. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC BIG DEAL Company has years of experience planning events, which means years we’ve spent building relationships with vendors across Colorado. These established vendor relationships benefit not only us, but our customers. They’re so important that we consider these Partnerships one of our Super Powers (alongside Creativity, Organization, Motivation, Unlimited Energy, Unparalleled Experience, and Professional Problem-Solving). Here are 10 ways our long-term vendor relationships are an asset to YOU, our client. 1. Seamless Communication Established vendor relationships facilitate smooth communication channels. Familiarity breeds efficiency, enabling our team to convey your expectations and requirements with fewer misunderstandings and missteps in event execution. We take pride in our social capital, and we are well-connected with vendors, non-profits, business owners, and other companies who plan large events in our area. 2. Priority Treatment Vendors we partner with are more likely to prioritize your events. Your commitment to their services and our work behind the scenes allows them to allocate time, resources, and expertise, ensuring that your events receive top-notch attention and care. 3. Customized Services We’ve seen it many times over the years – vendors who know and trust our team make exceptions for our clients. Vendors have opened up dates that were unavailable, promised faster turnaround times, and made exceptions to their usual protocols because they know our team is working behind the scenes. When vendors know a professional planning company is involved, they know there will be fewer demands on their time and energy (because we take that on) and that gives them more flexibility in what they provide. 4. Cost Savings Vendor relationships can lead to cost savings through negotiated rates and bundled services. Some of our long-term collaborations may grant you access to preferential pricing, helping you manage your event budget more effectively. 5. Consistent Quality Relying on familiar vendors ensures a consistent level of quality for our clients’ events. You can trust that the products and services provided have been vetted by our team, eliminating any unpleasant surprises. 6. Efficient Problem Solving When challenges arise, vendors who know BIG DEAL Company are better equipped to address them swiftly. Their familiarity with our planning style allows them to find solutions that align with our clients’ objectives. 7. Streamlined Logistics Established vendor relationships streamline logistical aspects. Vendors who are well-versed in your event requirements – and we ensure they are – can navigate venue layouts, setup procedures, and timelines with ease, enhancing overall efficiency and leaving room to deal with any challenges that arise. 8. Creative Collaboration Some vendors contribute valuable insights and ideas for events we plan on behalf of our clients. This collaborative approach often leads to innovative event concepts that impress your attendees. 9. Enhanced Trust and Loyalty Our team’s partnerships foster a sense of mutual trust and loyalty. We invest in our vendors’ success, just as they invest in our clients’. Through this symbiotic relationship, we see increased dedication by our preferred vendors to achieving outstanding outcomes for our clients every time. 10. Long-Term Relationship Building Long-term partnerships with vendors lend stability and continuity to our planning process, allowing us to plan efficiently and creatively. When we collaborate with a familiar vendor, we save time on explanations and skip straight to executing your event vision. Established vendor relationships are more than a simple transactional arrangement for us – they are essential to successful event planning, and an asset to our clients. Through seamless communication, customized services, cost savings, and enhanced trust, these partnerships allow our team to deliver consistently remarkable results. For more business and private event tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC We simply love what we do! This year, we have 134 events on our planning calendar. Below are some client events we are thrilled to share. Please consider attending and supporting our Northern Colorado community this Fall. Premier Skin Clinic’s Lutronic Laser Launch Party 9/7/23 Jobs of Hope Banquet - 9/14/23 - UNC University Center The Family Center Fiesta - 9/23/23 - The Lyric Cinema Cafe BizWest's 40 Under Forty Awards - 9/27/23 - Grace Place Partners "Be the Difference" Halloween Carnival - 10/13/23 - Zoe's Event Cafe Ensight's Annual Halloween Eye Ball - 10/21/23 - The Lyric Cinema Cafe As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC Creating a memorable guest experience at a conference or company event is crucial for creating a positive and lasting impression. As marketing and events professionals with a focus on nonprofit work and community engagement, we have a unique perspective to offer when it comes to planning memorable and impactful conferences, fundraisers, and events. We have pulled together a comprehensive list of things to consider when planning your next conference. These strategies will help boost event engagement and will provide your business or nonprofit, targeted ways to reach your guests on a personal level. Enjoy these 11 TOP TIPS to elevate your guests' experience at your next event! Enhance your guest experience and ensure your events leave a lasting impression by building an experience that includes:
6. Shower your guests with thoughtful swag items and gifts: Show appreciation to your guests with meaningful and sustainable event swag. Find take-aways that follow your event theme. 7. Embrace Technology: Most large event venues offer a variety of exciting event tech packages. These packages can include interactive displays, video work, holograms, and app integrations. You might also consider adding gamification elements to keep attendees engaged and to encourage exploration. 8. Align your event with a cause: Leverage nonprofit connections to encourage attendees to contribute. Showcasing your company’s charitable initiatives will help foster a sense of purpose. 9. Bring in captivating Keynote Speakers: Secure dynamic keynote speakers whose stories will resonate with your audience. Their topics can be aligned with the theme of your event. Hire a diverse range of speakers to cater to the various interests and backgrounds of your guests. 10. Have a post-event strategy: Stay top of mind beyond the event by sharing post-event content, including session recordings, presentation decks, and event recaps. Use their delivery as an opportunity to reconnect with attendees, and request a post-event survey to help you build better events year to year. 11. Provide activities for the senses: Invite local catering companies and restaurants to showcase their flair as part of the culinary portion of your event. Create interactive food stations that not only cater to diverse tastes, but also highlights the local cuisine. Food is always a great connecting experience! After guests have dined to their delight, make plans to offer wellness and relaxation activities. Set up relaxation spaces, provide mindfulness sessions, or even treat guests to mini spa treatments to promote relaxation for all. In today’s competitive business landscape, the success of your event or conference will hinge on the guests’ experience. Each element, from personalized invitations to the immersive decor, will play a pivotal role in leaving a lasting impression. Take these concepts to the next level with the expertise of a company that shares your values and vision. BIG DEAL Company has a strong track record of creating exceptional events. Our team of professionals bring a dynamic blend of creativity, strategic thinking, and a passion for making a difference. We are dedicated to bringing your event’s goals to life! Consider hiring BIG DEAL Company for your next corporate event. We will serve as your event planning partner. We will take the time to understand your company’s unique perspective and we will share your commitment to enhancing your guests’ experiences. We are ready to collaborate with you to create an event that goes beyond expectations! As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact BIG DEAL Company *** Bringing Joy to the Job *** Colorado + Wyoming + We Travel! Phone: 970-613-1455 or 303-886-3068 Email Us Whether it’s for an event or marketing campaign, BIG DEAL Company will help you save. Planning an event or dynamic marketing campaign can be a complex process and often time-consuming and expensive. Each job has a wide variety of steps and details to cover - from booking venues and arranging vendors to studying and polling potential customers and audiences. While some individuals and companies may be tempted to tackle an event or marketing campaign on their own, hiring a professional crew like Big Deal Company can actually save money in the long run. 5 Ways Big Deal Can Save You Money Time and Stress Savings: Organizing an event often requires considerable time and effort. By outsourcing this responsibility to a team of professionals like Big Deal Company, valuable time is freed up and your personal stress level is reduced. Big Deal Company can handle all of the coordination, logistics, and troubleshooting, allowing you to focus on other important aspects of your life and business. Our team of professionals possess the experience and expertise, allowing us to streamline the planning process for you, ensuring that all deadlines are met. Time saved is money saved! Budget Management: One of the greatest advantages of working with Big Deal Company for your next event or marketing campaign, is that we provide a supportive team to effectively manage your budget. We will work closely with you to determine your financial constraints, goals, and priorities. We will help you create a detailed budget plan that will utilize your funds in the most efficient ways. Big Deal Company is skilled at optimizing resources. We are wizards at finding cost-effective alternatives and we can suggest creative solutions to keep your expenses in check. We will help prevent overspending and save you from unnecessary financial burdens or mistakes! Industry Expertise: Big Deal Company is a connected and creative collective. We have a plethora of connections - both professionally and throughout the Northern Colorado community. We have established relationships with vendors, such as caterers and entertainers for events, as well as media contacts and partners for marketing campaigns. Our connections allow us to negotiate better prices and procure discounts. By leveraging our industry connections and experience, we will help you secure the best deals while still ensuring high quality results. Avoid Costly Mistakes: Inexperience in event planning or marketing campaigns can lead to costly mistakes that could easily be avoided. Big Deal Company has a keen eye for detail, and our team is well-versed in the intricacies of event and marketing campaign logistics. We can identify potential pitfalls and prevent costly errors such as booking incompatible vendors, overlooking important permits or licenses, or underestimating required resources. By avoiding these mistakes, Big Deal Company will help ensure that your event or campaign will run smoothly and efficiently, preventing any last-minute expenses or hiccups. Value for Money: Hiring our team does post a cost, it is always important to consider the value that our experience, expertise, and connections can bring to the table. We will help secure competitive prices, optimize your budget, and we will deliver flawless events and dynamic campaigns, ultimately providing you a higher return on your investment. Successful events and campaigns will also produce higher attendee and customer satisfaction rates for your event or business. The bottom line: Big Deal Company can actually save you money. Our industry expertise, budget management skills, ability to avoid costly mistakes, time and stress savings, and overall value for money help make our services an invaluable asset for any event or marketing campaign. We pledge to work with your budget, and build a working contract that works for your business and event needs. We would be proud and happy to help you create memorable and successful events or marketing campaigns. Reach out for a consultation today! See examples of our work here. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us |
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