Thank you to our friends at KDVR for celebrating the JOY the Easter Keg Hunt brings to adults, our community and small businesses in Colorado!
*supporting Animal Friends Alliance

During times of economic uncertainty, our first instinct is to look for ways to cut costs to keep our businesses afloat. While this might seem like a logical step to conserve resources, reducing marketing efforts during a downturn can actually do more harm than good.
 
In reality, continuing to invest in marketing during tough times can provide businesses with a competitive advantage, build brand loyalty, and position them for long-term success – just ask Procter & Gamble, who notoriously doubled down on marketing efforts when the COVID-19 pandemic hit and saw revenues surge compared with their competitors.’
 
Here’s why investing in marketing during times of uncertainty is more important than ever:

​Maintain visibility while competitors disappear
When businesses cut back on marketing, they also reduce their visibility to potential customers. If your competitors scale back their marketing efforts but you remain active, your brand becomes more prominent. Procter & Gamble benefitted precisely because other Fortune 500 companies went dark when the pandemic caused massive market uncertainty.
Customers who continue to search for products and services will see your company first, helping you gain market share that might have otherwise gone to your competition.

Build brand trust and loyalty
During economic downturns, consumers are more selective about where they spend their money. Businesses that continue to communicate with their audience, provide value, and demonstrate stability will build trust.
When people see that your company is still present and engaging with customers despite economic hardships, they are more likely to view you as a reliable and trustworthy choice – worthy of spending their hard-earned dollars.

Take advantage of lower advertising costs
Marketing channels, including digital advertising, social media promotions, and traditional media, often see lower costs during economic downturns. With fewer companies competing for ad space, businesses that continue advertising can benefit from reduced costs per click, impression, or placement. This means you can achieve better reach and engagement while spending less than you would in a strong economy.

Position your business for recovery
Economic downturns don’t last forever. When the economy rebounds, businesses that maintained their marketing efforts will be in a much stronger position than those that went dark. An unnamed client recently saw calls from new customers decline by 82% within 5 months of cutting marketing services due to uncertainty.

Keeping your brand at the forefront of consumers’ minds ensures that when they are ready to spend again, they will think of you first.

Strengthen customer relationships
Marketing isn’t just about selling – it’s about building relationships. During uncertain times, customers appreciate brands that provide valuable information, offer solutions, and show empathy. Content marketing, email campaigns, and social media engagement allow businesses to stay connected with their audience in a meaningful way, fostering long-term loyalty.
​

Adapt and innovate for changing consumer needs
Economic shifts often bring changes in consumer behavior. Companies that continue investing in marketing can track trends, gather data, and adjust their strategies accordingly. Whether it’s shifting to more digital channels, offering promotions, or refining messaging, staying active allows businesses to adapt to customer needs in real time.
 
During recessions, successful marketing can lead to increased market share, as seen with Starbucks, McDonald's, and Hyundai, who adapted their strategies to capitalize on consumer behavior shifts and maintain or grow their market position. 
Here's a breakdown of how these brands, successfully navigated recessions through smart marketing:

1. Starbucks:

• Context:

During the 2008 financial crisis, Starbucks faced a 28% drop in profits, but they pivoted to focus on building personalized customer relationships and embracing newer technologies like mobile apps. 

• Strategy:

They continued to open new locations, especially abroad (like in China), at a rapid pace, demonstrating a commitment to growth even during tough times. 

• Outcome:

Starbucks became the largest coffee retailer with a 40% market share by 2019. 

2. McDonald's:

• Context:

During the 2008 recession, McDonald's not only managed to stay afloat but also grabbed significant market share from competitors like Burger King and Yum Brands. 

• Strategy:

They implemented a value-focused menu (like the Dollar Menu) and a shrewd marketing strategy that involved taking advantage of cheaper TV ad rates. 

• Outcome:

McDonald's grew in 2008, with sales exceeding both 2006 and 2007, before the financial impact was felt worldwide. 

3. Hyundai:

• Context:

In 2009, the auto industry was struggling, and Hyundai USA strengthened its marketing efforts.

• Strategy:

They invested in Super Bowl and Academy Awards commercial slots and a customer-focused ad campaign.

• Outcome:

Hyundai's market share increased from 3.1% to 4.3%, while competitors experienced a 22% sales drop, and Hyundai increased vehicle sales by 5%. 

While cutting marketing costs may seem like a quick fix to protect your bottom line, it can have long-term consequences. Investing in marketing during economic uncertainty not only helps sustain your business in the present but also prepares you for future growth. The businesses that remain visible, build trust, and adapt to changing circumstances are the ones that emerge stronger when the economy bounces back.

At BIG DEAL Company, we specialize in creating impactful marketing strategies that help businesses thrive – even in challenging times. If you’re looking to maintain momentum and stay ahead of the competition, contact us today to learn how we can support your brand’s growth.

​Choosing between in-house and outsourced marketing is a crucial decision that impacts your brand’s growth, efficiency, and ROI (return on investment). Each approach offers unique benefits, and the right choice depends on various factors, such as budget, scalability, and creative needs.
 
At Big Deal Company, we understand that marketing is more than just strategy - it’s about creativity, connection, and delivering results. As a leading marketing collective, we specialize in high-impact campaigns, event planning, and brand growth strategies. Whether you’re looking to build an internal team or leverage expert outsourced marketing services, we help businesses navigate the best approach to achieve their marketing goals. Let’s dive into the benefits of both in-house and outsourced marketing to help you and your business make an informed decision.

In-House Marketing
Pros:

• Deep Brand Understanding - Your team lives and breathes your brand, ensuring messaging aligns with our company’s voice and values.
• Direct Communication - Immediate feedback and collaboration lead to quick decision-making and adaptability.
• Complete Control - You oversee all strategies and executions, providing alignment with your exact standards and objectives.

Cons:

• Higher Costs - Salaries, benefits, training, and tools add up, making it a significant investment.
• Limited Skill Sets - Your team might lack specialized expertise, requiring additional training or hires.
• Scalability Challenges - Expanding or reducing the team based on project needs can be slow and costly.

Outsourced Marketing
​Pros:

• Access to Experts - Agencies offer specialized skills across various marketing disciplines, ensuring high-quality execution.
• Cost-Effective - You pay for services as needed, avoiding the overhead associated with full-time employees.
• Scalability and Flexibility - Easily adjust the level of services based on your current needs without long-term commitments.

Cons:

• Less Brand Familiarity - External teams may require time to fully grasp your brand’s nuances and values.
• Communication Delays - Working with external partners can sometimes lead to slower decisions and implementation (due to delays on both sides!).
• Potential Misalignment - There’s a risk that the agency’s vision doesn’t perfectly align with your brand’s goals.

Financial Considerations
Hiring an in-house marketing team involves significant costs, including salaries and benefits. For example, hiring a marketing manager, content creator, SEO specialist, and designer can collectively cost over $150,000 (conservatively) annually.
 
Engaging an agency like Big Deal Company can be more economical. Monthly retainer rates for comprehensive services like SEO, PPC, and content marketing can total around $7500 or less, offering a broad range of expertise without the long-term financial commitment.
 
Creation and Ideation
In-house teams will have an intimate understanding of your brand. They will have an easy time fostering ideas that align well with company culture and objectives.
 
Outsourced agencies can bring fresh perspectives to your vision and goals. Contracted agencies typically have teams that can draw on diverse experiences across industries, which can lead to innovative and creatively unique campaigns.

​Which One Is Right for You?
The best choice depends on your business’s size, budget, and marketing goals. If you need a hands-on team that fully embodies your brand or you deal with sensitive information that needs to reach niche audiences, an in-house team might be the way to go. If you want access to top-tier expertise that is always on top of the latest trends and that can provide flexibility and cost savings, outsourcing could be the smarter move.
 
At BIG DEAL Company, we specialize in bringing creativity to life - whether through unique marketing strategies, innovative campaigns, or unforgettable events. We’re purveyors of fun, passionate about growth, and dedicated to making every client a priority. If you’re looking for a marketing partner that delivers results with energy and originality, let’s make something amazing together!
 

When it comes to planning a company retreat or large-scale business event, no one does it better than Big Deal Company. From our established relationships with top-performing vendors in Colorado to our thoughtful and personalized approach, we ensure every event we organize leaves a lasting impression. Whether you’re looking to foster stronger employee connections, celebrate company milestones, or launch a new product or service with flair, Big Deal Company brings expertise, creativity, and a meticulous attention to detail.

The BIG Difference: A Customized Approach to Event Planning
Big Deal Company stands out because of our dedication to understanding your business. We believe every client is unique, and our first step is always to listen and learn. We ask the right questions to understand  your business goals, your values, and the kind of experience you want for your team or clients.
From this discovery phase, we build custom business support plans tailored to your needs. Whether you’re a growing startup or an established corporation, our packages offer everything you need in one streamlined place. From venue selection to entertainment, catering, and logistics, we take the stress out of event planning while keeping everything aligned with your brand and objectives.
 
A Partner That Treats You Like a BIG DEAL
Our ideal clients are companies that care deeply about their employees and their communities. When you work with us, we become more than just your event planner - we’re your trusted partner. We believe in making your business personal and treating every event - big or small - with the same level of enthusiasm and care.

Big Deal specializes in crafting events that are not only fun but also meaningful. Over the years, we’ve successfully organized:

• Corporate retreats to improve team bonding and morale
• Large business conventions to connect with clients and partners
• Fundraisers that inspire communities and drive change
• Product and business launches that captivate audiences
• Holiday parties, open houses, and community events

 
We love bringing people together and creating moments that strengthen connections within your company and beyond.

​The Cost-Effective Benefits of Hiring a Professional Event Planning Contractor
Planning a retreat, convention, or major event in-house can be overwhelming, especially when your internal teams are already busy with their day-to-day responsibilities. HEre’s why hiring Big Deal Company to handle your event planning is both a smart and cost-effective decision:

Save Time and Reduce Stress
Organizing a large-scale event requires meticulous planning, from venue selection and vendor coordination to guest accommodations and itineraries. Delegating this responsibility to a professional like Big Deal Company frees up your internal resources, allowing your team to focus on their primary roles while we handle the logistics.

Vendor Relationships = Cost Savings
Thanks to our long-standing relationships with top-performing vendors in Colorado and Wyoming, we’re able to negotiate the best deals on venues, catering, entertainment, and other services. These cost savings are passed directly on to you.

Expertise in Budget Management
One of the biggest challenges in event planning is staying within budget. Our experienced planners have a proven track record of delivering exceptional events without financial surprises. We will keep you in the loop on all expenses, and help  you allocate resources effectively to ensure you get the most value for your investment.

Impeccable Execution and Attention to Detail Details matter - especially when you’re hosting a high-profile event. At Big Deal Company, we handle everything from start to finish, ensuring that your event runs smoothly and meets your business goals. This level of professional ism enhances your company’s image and reputation.

Why Your Employees Will Thank You
A well-planned company retreat or convention isn’t just about ticking a box. These events can:

• Boost Morale: Employees feel valued and appreciated when their company invests in their well-being and professional development.
• Foster Team Collaboration: Retreats provide opportunities for colleagues to bond, break down silos, and work more effectively together.
• Inspire Creativity: Getting out of the office and into a new environment can spark innovation and fresh ideas.
• Strengthen Company Culture: Events reinforce a company’s mission, values, and sense of community, helping employees fele more connected to the bigger picture.

 
By partnering with Big Deal Company, you’re investing in an experience that brings these benefits to life!
 
Your Event is a BIG DEAL - Let’s Make It Exceptional
From team-building retreats to large-scale conventions, Big Deal Company is here to help you plan and execute an unforgettable event. With our personalized approach, extensive vendor network, and passion for creating memorable experiences, we ensure that your business event isn’t just successful - it’s extraordinary!
 
If you’re ready to show your employees or clients that they’re a BIG DEAL, contact us today to discuss your next event. Let’s make something remarkable together!

Hearts will melt at Loveland's 9th Annual Valentine's Day Wedding and Vow Renewal Ceremony on February 14th, 2025.
 
Love is taking center stage as BIG DEAL Company proudly presents the most enchanting celebration in Loveland – the Sweetheart City! In its 9th year, this event has already united over 330 couples in the spirit of love and commitment.
 
Led by the hopeless romantic, Todd Harding, legendary radio host, and serenaded by the soulful tunes of Branden Sipes – this custom wedding ceremony promises to leave not a dry eye. The music? It's up to the registered couples to vote on the soundtrack of their special day. It's no wonder some romantics have made this event an annual tradition!
 
Couples seeking a uniquely romantic Valentine's Day celebration can find their perfect match in Loveland's Annual Group Wedding & Vow Renewal Ceremony at Sweet Heart Winery. For just $150 per couple, participants will experience an intimate ceremony featuring live music they help select, complete with official marriage certificate signing, professional photography, and keepsake photos with custom backdrops. Each couple receives a commemorative lock to secure their love story on Loveland's famous LOVE or HEART sculpture, creating a lasting symbol of their commitment in America's Sweetheart City.
 
The comprehensive package extends beyond the ceremony itself, treating couples to signature wedding cupcakes from B Sweet Cupcakes, a celebratory glass of wine, and a specially curated gift bag filled with offerings from Northern Colorado businesses. Participating couples can take advantage of exclusive discounts at local accommodations, including special rates at LaQuinta and Chateau de Fleur Properties' downtown AirBnBs. The celebration includes chances to win remarkable prizes, from Eagles Hockey tickets to romantic getaway packages featuring wine tastings and entertainment at The Rialto, ensuring that the memories of this special day extend well beyond February 14th.
 
Say "I DO" for the first time or again and again at The Loveland Valentine's Day and Vow Renewal Ceremony!
Tickets: ValentinesDayInLoveland.com
 
The Loveland Valentine’s Day Group Wedding is brought to you by BIG DEAL Company and is supported by Visit Loveland and the Loveland Chamber.
Media Contact: Christine Forster  (970) 613-1455  [email protected]
​

​Supporting Non-Profits: Over 20 Fundraising Events
In 2024, Big Deal Company continued to strengthen its commitment to philanthropy by designing and executing over 20 non-profit fundraising events. From galas to golf tournaments, these initiatives were instrumental in helping local organizations achieve their fundraising goals while inspiring hope and unity.
 
Additionally, we launched and supported four end-of-year fundraising campaigns, maximizing impact during the holiday season, providing crucial support to our non-profit partners. These campaigns underscored our belief that businesses can drive meaningful change.

​Business and Community Collaboration
Big Deal Company provided planning and logistics support for nine large-scale Northern Colorado business events for BizWest. Our team ensured seamless execution and memorable experiences for all attendees.
We supported countless grand opening events, company retreats, ribbon cuttings, and rebrands!

​Expanding Our Digital Footprint
This year, we authored over 50 blogs for just our own company website and countless others for our clients. These blogs covered a wide array of topics, showcasing our versatility and deep understanding of industry trends. By consistently delivering high-quality content, we were able to expand our digital presence and we have been able to provide valuable resources for businesses and individuals alike.
 
Record-Breaking Events
Among the hundreds of events we managed this year, one stood out for its sheer scale. The Grand Opening of the new FNL Airport Terminal brought over 1500 guests together! The success of such a large-scale event highlighted our ability to adapt, innovate, and execute with precision, even under the most demanding circumstances.

​Across the US
While our major footprint is in Colorado and Wyoming, in 2024 we supported clients in Las Vegas, Michigan, California, and Georgia. We travel for events and our marketing expertise can support businesses in any area! We already have out of state projects booked for 2025!

Our Core Focus: Communications, Experiences, and Community
At Big Deal Company, our mission revolves around these three core areas:

• Communications: Crafting clear, impactful messaging that resonates with audiences.
• Experiences: Designing events and initiatives that leave lasting impressions and memories.
• Community: Building bridges and fostering connections that strengthen the fabric of Northern Colorado.

By combining these pillars with our creative problem-solving skills, we delivered unparalleled value to our clients in 2024.
 
Looking Ahead to 2025
As we prepare for 2025, Big Deal Company is excited to build on this year’s success. We are eager to:

• Host even additional signature events that bring people together.
• Deepen our relationships with non-profits, businesses, and community organizations.
• Expand our client base and explore new business opportunities.
• Continue leveraging our expertise in communications, experiences, and community-building to make a difference.

Our team is ready to embrace the challenges and opportunities of the new year, driven by a passion for innovation and a commitment to excellence.
 
2024 was a year of growth, impact, and unforgettable moments for Big Deal Company. From our signature events to record-breaking community gatherings, our efforts have touched countless lives and strengthened our community ties. We are grateful for our clients, partners, and the Northern Colorado community for making this year so remarkable. Here’s to more events, more connections, and more success in 2025!
 
Stay Connected with Big Deal Company
We invite you to be part of our journey as we step into an exciting 2025. Reach out to our team to learn more about our services or discuss your next BIG idea. Don’t miss out on the latest updates - sign up for our newsletter and stay informed about our events, tips, and success stories.
 
Follow us on social media to join the conversation and connect with a growing community that values impactful experiences and strong community ties.
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Keeping up with marketing trends is crucial for small and mid-sized businesses to remain competitive and relevant in a fast-changing marketplace. Trends like human-driven AI use, short-form video content, and sustainability resonate with modern consumers, helping businesses build stronger connections and trust. BIG DEAL Company is proud to already be using all of these predicted trends with our clients.

Short-Form Video Reigns
 
Platforms like TikTok, Instagram, Facebook Reels, and YouTube will remain popular for short-form videos. Creative, bite-sized content that quickly grabs attention will be key to engaging audiences surrounded by marketing content on social media. Generational targeting will remain essential in determining which video platforms best suit your audience, which is why we sit down with each new client to determine which social media platforms will get the highest return on investment.
 
Personalization of AI Tools
 
Artificial Intelligence (AI) will be central to marketing strategies, enabling quick research, efficient content creation, and optimized ad creation – when used correctly. While AI excels at streamlining operations, personalizing content, and handling repetitive tasks, it lacks the human ability to empathize and connect emotionally, and it lacks the knowledge you and your marketing team have about your business – why we NEVER recommend our clients use purely AI-generated blogs or social posts.
 
Human oversight in AI-driven interactions and content is essential for accuracy and emotional connection. This balance helps build trust and loyalty, as customers are more likely to engage with businesses that prioritize genuine content and interactions over purely automated writing.
 
Focus on Sustainability and Transparency
 
Ethical and sustainable practices will appeal to eco-conscious consumers. We not only prioritize sustainability in our event planning services but prioritize it in our personal lives. Community support is one of our team’s core values, which is why we volunteer, donate, and market for nonprofits as individuals and as a company. We partner our marketing initiatives with local nonprofits to cross-promote causes while increasing visibility for our clients.
 
Transparency about data usage, AI-generated content, and business values will become critical for building trust and loyalty with audiences.
 
Micro-Influencer Partnerships
 
Collaborating with micro- and nano-influencers will remain a cost-effective way to reach niche, engaged audiences authentically. BIG DEAL Company consistently takes advantage of our connections throughout northern Colorado to get our clients’ content in front of a larger audience, by cross-posting relevant content on company pages, sharing content and events to local groups, and shouting out our clients on our business pages, newsletters, and website.
 
Zero-Click Content
 
Businesses will increasingly use social media to provide valuable, engaging content directly on platforms, avoiding clicks to external sites. Engagement is lost with each click, which is why we strive to provide relevant information directly on social media through screenshot-able infographics and action buttons to initiate a phone call, send an email, or purchase a product without leaving your social feed.

​Omnichannel Marketing Experiences
 
Integrating online and offline touchpoints will provide cohesive customer journeys, leveraging data from both to enhance experiences. We collect data from our clients’ social media pages, websites, and in-person events to guide future marketing efforts. And, while online marketing is a large part of our business, we find there is no substitute for a conversation at a local chamber event or a holiday gift delivered to a prospective partner.
 
Conversational Search Optimization
 
Businesses should optimize content for conversational queries and emphasize local keywords to capture nearby customers, which is why we take a human approach (considering, “what would I type if I was searching for this content?”) to determine keywords for our clients’ blogs and web page content.
 
Soundless and Visual-First Ads
 
In the overwhelming social media world of auto-play ads clogging up news feeds, silent ads with emphasis on visuals and closed captions are making a comeback. Ads that get your point across without sound also enable you to capture your audience’s attention in environments where sound isn’t feasible, like a waiting room or workplace.
 
Generational Targeting
 
As always, generational targeting is essential to get the content we create with you in front of the right people. Tailoring channels and strategies to different age groups (e.g., Gen Z prefers TikTok, and Millennials like email campaigns) ensures we direct your message to those most likely to complete your call to action, whether that’s a purchase, a donation, or a post share. 

Long-Form Content Resurgence
 
While short-form still dominates social media, in-depth articles and videos will remain essential for storytelling and expertise. Blogs, podcasts, and events offer opportunities for long-term attention from your audience.
 
In-depth articles, infographics, or guides are particularly effective in nurturing leads, as they address customer pain points in detail and educate them on solutions, moving them further down the sales funnel. For businesses where being an industry expert is essential, long-form content also provides depth, authority, and increased value to audiences.
​
Contracting Is The New Workforce
The shift towards project-based work structures in various industries encourages the use of contract help. This trend has been increasing significantly in the US. Businesses prefer to assemble teams with diverse skills for specific projects, fostering innovation and efficiency. (Source: Forbes, "The Rise Of The Gig Economy And Why It's Different This Time")

Having a dedicated marketing team that actively monitors and adapts to these emerging trends ensures your business not only meets current consumer expectations but also anticipates future shifts. With the right team and tools, you can turn these trends into opportunities for stronger engagement, higher conversions, and sustained success.

Contact BIG DEAL Company now for a tailored marketing plan that suits your small business needs and budget - from a dedicated contract partner. 

**FOR IMMEDIATE RELEASE**  

BIG DEAL Company Announces Promotion of Carrie Kaufman to Chief Communications Officer

Loveland, CO — November 20, 2024 —  BIG DEAL Company is pleased to announce the promotion of Carrie Kaufman to Chief Communications Officer (CCO), marking a significant milestone in her 10-year tenure with the company. Throughout her time at BIG DEAL, Carrie has been instrumental in driving growth, diversifying service offerings, and successfully launching BIG DEAL's rebranding initiative.
​
With extensive experience in non-profit development, marketing, advertising, and events management, combined with her continued professional development and industry expertise, Carrie brings valuable leadership to this new role. Working alongside CEO Christine Forster, she will focus on key initiatives including process optimization, enhanced client engagement, team development, and strategic business growth.
​
"We're thrilled to have Carrie step into this pivotal leadership role," said Christine Forster. "Her decade-long commitment to BIG DEAL, focus on community and relationships, and proven track record make her the ideal leader to help guide our company into its next chapter of success."

About BIG DEAL Company
Big Deal Company specializes in comprehensive event planning and marketing communications, offering services like website design, social media management, advertising, PR, logo design, and more. With over 20 years of experience, they focus on supporting small to mid-sized businesses, non-profits, and B2B clients. Their work has significantly impacted businesses, helping raise over $1 million for non-profits annually 2021-2024 and managing 100+ events a year, client websites, and full-circle marketing campaigns.

​The holiday season is here, and for our small business clients, it's a prime time to connect with customers, boost sales, and create memorable brand experiences. As we approach the end of 2024, new trends are shaping how businesses engage with consumers. Here's a look at five holiday marketing trends we’re leveraging to help our BIG DEAL Company small businesses stand out this year.
 
Hyper-Personalized Marketing
 
Consumers now expect more than just generic messages. Personalization is key to catching their attention. Leverage demographic data and customer interactions to send tailored holiday greetings, product or service recommendations, or special discounts based on purchase history.
 
Email campaigns allow you to address potential customers by name; carefully managed email lists mean you can send various emails targeting different customer groups to ensure you’re offering personalized solutions to meet your audience’s needs.

Community and Nonprofit Initiatives
 
Consumers appreciate brands with strong values that give back, and the giving spirit is never stronger than during the holiday season. Use social media to show your audience how you’re giving back this season, and invite them to participate.
 
Hosting a toy drive, supporting a local charity, or donating a portion of sales can deepen customer loyalty and spread goodwill. Consider offering a nonprofit donation at checkout, donating in-kind to nonprofit events, or sponsoring a holiday fundraiser and inviting your followers (customers) to join you.
 
Collaborate on Social Media
 
Collaborating with other small businesses or nonprofits in your area can amplify your reach. Joint promotions, pop-up markets, or cross-promotions on social media are great ways to build community spirit and drive traffic.
 
This collaboration goes hand-in-hand with your support of community initiatives; be sure to mention any sponsorship of local charities and partnerships on initiatives that give back, tagging other small businesses and nonprofits along the way for increased visibility.
 

Holiday-Themed Visuals and Messaging
 
Holiday-themed images and posts are powerful tools for boosting small business marketing during the festive season. These visuals instantly capture the joyful spirit of the holidays, creating an emotional connection with your audience.
 
By aligning your brand with the season’s mood, you can enhance engagement, increase visibility, and keep your business top-of-mind during the holidays. Adding festive imagery to your social media, email campaigns, and website creates a cohesive, celebratory experience that resonates with audiences.
 

Prepare for Increased Customer Care Needs
 
The holiday season often brings a surge in customer inquiries, purchases, and service needs. Think of this as an opportunity. Respond to comments on your social media pages and posts promptly, boosting your credibility and increasing the reach of your content (social platforms put popular posts in front of more people). Each time you respond to a private message on one of your pages, you’re demonstrating your commitment to excellent service; and, every face-to-face interaction can leave a lasting impression.
 
Timely online interactions can turn inquiries into sales opportunities, as many customers use social platforms to seek immediate answers before making purchasing decisions. In a fast-paced digital world, quick responses can set your business apart and help you foster trust and engagement with your audience.
 

The holiday season is a golden opportunity for small businesses to connect with customers in meaningful ways. By staying on top of these trends and tailoring your approach to your audience, you can create a memorable holiday marketing campaign that drives sales and builds loyalty.
Need help bringing your holiday marketing ideas to life? BIG DEAL Company specializes in crafting campaigns that deliver results. Let’s make this holiday season your most successful yet.
​
For business marketing news and tips, choose BIG DEAL Company. Follow us on social media for event highlights, creative inspiration, and updates on our latest projects.
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