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Another beautiful day to be young at heart! The Loveland Easter Keg Hunt is in the books and we had the most spectacular time! Thank you to all of our spirited players and businesses in downtown Loveland.  Congratulations to 1st Place: Purple Team 2nd Place: Red Team 3rd Place: Hot Pink Team We could not bring the JOY without the wonderful downtown businesses that hosted us: Backyard Tap, Loveland Aleworks, Mead Krieger, 477 Distilling and Oak and Maple Waffle, Mary's Mountain Cookies, Loveland Tap & Tavern, The Pour House, Tee Shots, B Sweet Cupcakes, Wicked Tequila Room, Axe To Grind Axe Throwing, Vatos Tacos, and 120 Bar & Grill All photos can be found HERE  Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC
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When shopping for services that help non-profits with data collection, collaboration and marketing software, many companies offer a discount to qualifying charities. Below is a comprehensive list of tools worth considering. Adobe Express What it is: Adobe Express is an all-in-one content creation app that offers video and image editing, generative AI services, stock assets, social media scheduling, PDF editing, font collections, and more. Nonprofit Offer:
Airtable What it is: Airtable is a flexible database-meets-spreadsheet platform great for project management, content calendars, CRM, and collaboration. Nonprofit Offer:
Canva What it is: Canva is a graphic design platform with drag-and-drop tools for creating social media graphics, presentations, flyers, and more. Nonprofit Offer:
Constant Contact What it is: Constant Contact is a digital and email marketing platform offering user-friendly templates, reporting, and automation features. Nonprofit Offers:
ChatGPT (OpenAI) What it is: ChatGPT is an AI-powered assistant that can help with writing, brainstorming, and research. Nonprofit Offers:
DonorSearch AI What it is: DonorSearch AI is a specialized AI fundraising tool for nonprofits that helps you figure out who is most likely to donate and how much. Nonprofit Offers:
Fundraise Up What it is: Fundraise Up is a nonprofit fundraising platform designed to help organizations collect more donations online—and increase how much people give. Nonprofit Offers:
FundRobin What it is: FundRobin is an AI-powered fundraising tool designed specifically to help nonprofits find grants and write better applications faster. Nonprofit Offers:
HubSpot What it is: Hubspot is a CRM platform for marketing, sales, service, and content management. Nonprofit Offer:
Instrumentl What it is: Instrumentl is an all-in-one grant platform that helps nonprofits find funding opportunities, write grant applications, and track deadlines and progress. Nonprofit Offer:
Mailchimp What it is: Malichimp is an email marketing platform that can be used for newsletters, donor communications, and outreach campaigns. Nonprofit Offer:
Monday.com What it is: Monday.com is a project management and team collaboration platform. Nonprofit Offer:
Neon One What it is: Neon One is an all-in-one software platform for nonprofits that helps you manage donors, fundraising, events, and communications in one place. Nonprofit Offers:
Notion What it is: Notion is a workspace for notes, task management, documentation, and collaboration. Nonprofit Offer:
Sprout Social What it is: Sprout Social is a social media management platform offering tools for scheduling, engagement, analytics, and team collaboration. Nonprofit Offer:
Tips:
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too!  Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC Every customer, client, or donor interaction tells a story. A person might first discover your organization through a Google search, a social media post, a referral, or a blog article. From there, they may visit your website, read about your services or mission, sign up for emails, compare options, make a purchase, donate, or return later. That path is the customer journey. For small businesses and nonprofits, understanding that journey is not optional. It is one of the clearest ways to create more meaningful experiences, build trust faster, and turn on-time interactions into long-term relationships. At BIG DEAL Company, we believe the strongest marketing does more than generate clicks. It guides real people through real decisions with clarity, empathy, and consistency. When that happens, businesses grow, nonprofits deepen support, and brands become easier to trust.  What Is a Customer Journey? A customer journey is the full path a person takes with your brand, from first awareness to deeper engagement, conversion, loyalty, and advocacy. For a small business, that might look like this:
For a nonprofit, the path is similar, but the action may be different:
The journey is not just about the final transaction. It includes every touchpoint that shapes how a person feels about your brand. Why Customer Journeys Matter So Much Small businesses and nonprofits do not usually have unlimited time, teams, or ad budgets. That means EVERY interaction matters more. A clear customer journey helps you: 1. Build trust earlier People rarely take action the first time they encounter a brand. They need clarity, reassurance, and proof that you understand their needs or values. 2. Reduce friction If your website is confusing, your messaging is inconsistent, or your next steps are unclear, people drop off. A mapped journey helps you spot those breakdowns. 3. Improve conversions When each stage of the journey has the right message, content, and call to action, more people move forward. 4. Strengthen loyalty A great journey does not end after a purchase or donation. The post-conversion experience often determines whether someone returns, gives again, or recommends your brand. 5. Create stronger advocacy The best customer and donor experiences turn supporters into storytellers. They become the people who share your name, refer others, and expand your impact. The Core Stages of the Customer Journey While every organization is different, most customer and donor journeys follow a few key stages.  1. Awareness This is the first impression stage. A person becomes aware of your business, nonprofit, service, or mission. They may be asking:
At this stage, your website, messaging, search presence, social media, and content all matter. This is where blogs are especially powerful! 2. Considerations Now the person is interested, but not ready to act yet. They are comparing options, gathering information, and deciding whether your brand feels like the right fit. They may be asking:
This is where thoughtful content, testimonials, case studies, clear service pages, and well-structured landing pages make a major difference. 3. Conversion This is the action stage. For a small business, that may mean making a purchase, booking a consultation, or requesting a quote. For a nonprofit, it could mean donating, volunteering, signing up, or attending an event. A strong conversion experience is simple, clear, and reassuring. It removes confusion and gives people confidence to take the next step. 4. Retention Once someone has acted, the relationship is still being formed. This is where follow-up emails, onboarding, thank-you messages, service quality, donor acknowledgement, and ongoing communication come into play. A smooth, thoughtful retention stage increases repeat action and long-term value. 5. Advocacy This is where a customer or donor becomes something even more powerful: a supporter who actively shares your brand. They leave reviews, recommend your business, share your mission with others, and become part of your growth story. Advocacy is rarely created by marketing alone. It is created by experience. What Makes a Great Customer or Donor Experience? A great experience is not flashy for the sake of being flashy. It is intentional, consistent, and human. Here is what it usually includes: Clarity People should quickly understand who you are, what you offer, and what to do next. Consistency Your website, emails, blog content, social channels, and team interactions should feel like they come from the same brand. Empathy Your content and messaging should reflect what your audience is feeling, needing, and trying to solve. Ease The path forward should feel simple. Easy navigation, clean calls to action, clear donation pages, and accessible information all matter. Responsiveness When people reach out, they should feel heard. Whether someone is a potential client or a first-time donor, prompt and thoughtful communication builds confidence. Relevance Different people are at different stages. The content that works for someone just discovering you is not the same content that works for someone ready to act. Follow-through Promises matter. If your brand says it is personal, strategic, compassionate, or reliable, the experience must support that claim. Why Blogs Matter in the Customer Journey Blogs are often underestimated, but they play a major role in guiding the customer journey. At BIG DEAL Company, we believe robust content marketing is one of the smartest investments a small business or nonprofit can make because good content keeps working long after it is published. A blog can help at every stage of the journey. Blogs support awareness A blog helps your audience find you through search and discover your perspective. It gives your brand more opportunities to answer real questions people are already asking. Blogs build trust When you publish helpful, useful content, you show expertise without forcing a sales pitch. You help people before they are ready to buy or donate. Blogs support consideration A strong blog answers objections, explains complex topics, highlights your values, and shows that you understand the audience you serve. Blogs strengthen SEO and AEO Well-structured blog content makes it easier for search engines and answer engines to understand your expertise, surface your content, and match it to user intent. Blogs create momentum A blog gives you content to share in newsletters, social media, nurture campaigns, presentations, and sales or donor conversations. Blogs move people toward action The right article at the right moment can be the bridge between passive interest and meaningful engagement. In other words, blogs do not just attract traffic. They guide people forward.  Why Brand Story Matters in the Customer Journey Facts inform, but stories connect. A brand story gives meaning to the experience people have with your business or organization. It helps them understand not just what you do, but why it matters. For small businesses, a brand story can communicate:
For nonprofits, a brand story can communicate:
A strong brand story creates emotional continuity across the journey. It makes your marketing feel less transactional and more relational. That matters because people do not just choose products or causes. They choose meaning, trust, alignment, and confidence. When your story is clear, the journey becomes stronger because every touchpoint reinforces the same message. Customer Journeys for Small Businesses Small businesses often grow through reputation, referrals, and repeat business. That means the journey matters at every step. A great customer journey helps small businesses:
Without a strong journey, marketing can feel disjointed. You may attract attention, but lose people before they take action. Donor Journeys for Nonprofits For nonprofits, the donor journey is about more than fundraising. It is about stewardship, trust, and shared purpose. A donor is more likely to stay engaged when they feel:
How BIG DEAL Company Helps Shape the Journey  At BIG DEAL Company, we help businesses and nonprofits create journeys that are not only strategic but genuinely useful and engaging. That means we help shape the full experience, including: Brand messaging and positioning We help clarify who you are, what makes you different, and how to communicate that with confidence. Content strategy We build robust content marketing plans that support every stage of the customer or donor journey, not just the top of the funnel. Blog development We create blog content that helps audiences discover your brand, understand your value, and move closer to action. Storytelling We help organizations develop brand stories that resonate, build trust, and bring consistency across channels. Website and journey strategy We look at how people move through your digital presence and identify ways to reduce friction and strengthen engagement. Ongoing marketing support We help do the driving, so you can stay focused on running your business or advancing your mission. For many organizations, the challenge is not knowing that customer experience matters. The challenge is having the time and internal capacity to shape it well. That is where BIG DEAL comes in. Let BIG DEAL Do the Driving You already have enough to manage. You are running a business, serving clients, leading a team, building a mission, or raising critical support. Marketing should help move that work forward, not become another burden competing for your attention. BIG DEAL Company helps small businesses and nonprofits create customer and donor journeys that feel clear, connected, and intentional. From content strategy and blogging to storytelling and experience design, we help you build the kind of brand journey that earns trust and inspires action. So while you focus on the work only you can do, we help shape the experience that brings people closer to your brand. Customer journeys are not just marketing diagrams. They are lived experiences. They shape how people discover you, how they evaluate you, how they engage with you, and whether they come back. For small businesses and nonprofits, that journey can be the difference between being noticed and being remembered. When the journey is guided by clarity, strong content, a brand story, and a commitment to experience, it becomes one of the most powerful growth tools a brand can have. And when that journey is built with intention, your audience does not just move through a funnel. They move toward trust. FAQs What is a customer journey? A customer journey is the full series of interactions a person has with a brand, from first awareness to conversion, retention, and advocacy. Why is the customer journey important for small businesses? It helps small businesses create better experiences, reduce friction, improve conversions, increase repeat business, and generate stronger referrals. How is a donor journey different from a customer journey? A donor journey follows many of the same stages, but it focuses on mission-driven engagement, trust, stewardship, and long-term support instead of only a purchase. How do blogs help guide the customer journey? Blogs help attract new audiences, answer questions, build trust, support SEO and AEO, and move people from awareness to consideration and action. What makes a great customer or donor experience? A great experience is clear, relevant, consistent, easy to navigate, emotionally resonant, and supported by strong follow-through. Why is brand story important in the customer journey? A brand story gives people a reason to connect. It creates meaning, builds trust, and helps every touchpoint feel aligned and memorable. How can Big Deal Company help improve the customer journey? Big Deal Company helps businesses and nonprofits shape messaging, content strategy, blogs, storytelling, and digital experiences so audiences move from discovery to loyalty more naturally. What is the connection between customer journeys and content marketing? Content marketing supports each stage of the journey by giving audiences the right information at the right time, helping them feel informed, confident, and ready to act.  Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC In today’s crowded market, how your business shows up—online, in public, and within your community—matters more than ever. Thoughtful marketing strategy, authentic brand storytelling, and memorable experiences aren’t “nice-to-haves.” They’re how trust is built, and momentum is created. That’s where Big Deal Company comes in. We’re more than executors of tasks—we’re strategic partners who understand how to elevate brands, connect people, and create impact that lasts. From small local businesses to mission-driven nonprofits, the organizations that thrive with us share one thing in common: they care deeply about their people and the communities they serve. And they want their story told well.  Turning Real Challenges Into Meaningful Results Here are the most common reasons businesses reach out to Big Deal Company—and how we help solve some of the biggest challenges leaders face today. They Need Event Experts Who’ve Truly Done It All Planning a conference, community gathering, grand opening, or employee celebration can feel overwhelming fast. Logistics pile up. Details multiply. Time disappears. Big Deal Company brings deep experience in event strategy and execution, from defining the event's purpose to managing every moving part behind the scenes. We don’t just make events run smoothly—we ensure they reinforce your brand, strengthen relationships, and create moments people remember long after the lights go down. “You have elevated our meeting experience beyond expectation….those little details, along with seeing the big picture, are a testament to your professionalism.” - Kristen Alberts, slate360  They Want a Full-Circle Marketing Strategy—Not Just Tactics Visibility today takes more than posting on social media or running an ad here and there. It requires a cohesive marketing strategy that aligns messaging, channels, timing, and storytelling. We build campaigns that work hard across platforms—from strategic planning and creative development to execution and measurement. The result? Marketing that feels intentional, consistent, and aligned with real business goals—not scattered or reactive. “Doing It the Same Way” Just Isn’t Working Anymore Markets evolve. Audiences change. Expectations rise. Clients come to us when they know repeating last year’s approach won’t cut it. We help organizations challenge the status quo, move forward with purpose in their long-standing annual events and fundraising strategies, and refine a brand story that resonates. Fresh ideas matter—but only when they’re grounded in strategy and executed well.  When in-person events paused during the pandemic, Big Deal Company pivoted with purpose—bringing the Partners Grocery Grab to life inside a local grocery store to keep community connection, generosity, and shared experiences moving forward. They Value a Partner with Deep Community & Industry Connections Behind every great event or campaign is a strong network—venues, vendors, media partners, collaborators, and creatives who know how to deliver. Big Deal Company brings years of relationship-building to the table. We know who to call, when to call them, and how to bring the right people together to strengthen outcomes and save our clients time. Community connection isn’t an add-on for us—it’s part of how we work. They Want a Team That Cares About People — Not Just Deliverables Our clients feel the difference because we treat their work like it matters—because it does. From nonprofit fundraisers to brand launches, we’re invested in the people behind the mission. Authentic brand storytelling helps organizations connect with audiences in ways that feel human, meaningful, and memorable. When people feel seen and valued, loyalty follows. “Their depth of knowledge is vast in all areas of marketing…I would recommend this team to anyone looking to expand their marketing efforts.” - MCM Real Estate  Why Storytelling & Strategy Make the Difference At the heart of impactful marketing and events is a clear, compelling story—one that reflects who you are, what you stand for, and why your audience should care. When strategy and storytelling align:
Big Deal Company doesn’t just produce campaigns or events. We help organizations tell their stories in ways that connect, engage, and inspire action. From Vision to Execution—Without the Stress Large-scale festivals, new location launches, multi-channel fundraising campaigns, and year-long marketing initiatives all depend on one thing: strong execution that turns great ideas into real results. Big Deal Company blends strategic insight with creative thinking and detailed follow-through—so nothing falls through the cracks and every goal is supported with intention.  Who Thrives With a Big Deal Partnership? We work best with organizations that care deeply about their people, their communities, and the stories they tell. Our clients value thoughtful communication, intentional strategy, and human-first engagement. Here are some industries, sectors, and organizations that could see big results when working with Big Deal Company:
Nonprofits Ready to Grow - our sweet spot! We step in as a fractional communications and fundraising strategy team, supporting campaigns, donor engagement, and event-based fundraising with purpose-driven storytelling.  Big Deal Company exists to help organizations grow, connect, and create experiences people don’t forget. If you’re ready for marketing and events that feel intentional, human, and impactful—we’re ready to help you tell your story. Connect with our team on social media: Facebook, Instagram, and LinkedIn. Want to make your business a BIG DEAL? Let’s chat: 970-613-1455 Frequently Asked Questions
 Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest
Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC The BIG Idea: Knowing your “target audience” is common advice--but it can drift into lowest common denominator marketing (“who can we attract?”). A better, more strategic question is: “Whom do we deserve to work with?” Defining your ideal client (behavior + demographics + fit) helps you stop trying to be everything to everyone and start building a message and business that attracts the right people. Why This Matters When your ideal client is clear, you can align your marketing, services, messaging, sales, and support to consistently attract and serve that specific group. It saves time, reduces misfit clients, and increases the likelihood of work that’s profitable, energizing, and referable.   Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest
Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC If your marketing feels like a leaky bucket - ads bring traffic, social gets likes, emails get opens, but sales don’t consistently follow - there’s a good chance the issue isn’t your effort. It’s your customer journey flow. At Big Deal Company, we help small businesses build marketing systems that don’t just attract attention - they guide people smoothly from “I might need this” to “I trust you” to “I’m telling everyone about you.” This article breaks down what a customer journey is, the five stages, and how journey mapping improves revenue, retention, and referrals.  What is a Customer Journey in Marketing? A customer journey is the complete series of experiences and touchpoints a person has with a company - from initial awareness to post-purchase advocacy. This includes everything from:
When your journey is intentional, marketing becomes less random - and results become more predictable. What is Customer Journey Flow? Customer journey flow is the designed path you create so customers move naturally from one stage to the next - without confusion, friction, or unnecessary delays. Think of it like this: A customer journey is what customers DO. Customer journey flow is how you GUIDE THEM. Small businesses win when they build a flow that:
 The 5 Customer Journey Stages (With Practical Small Business Examples) Most people don’t wake up and decide to buy from your brand immediately. They move through a purchase path that typically includes five stages: 1. Awareness: “I have a problem.”This stage begins when someone identifies a pain point. Examples:
What to publish here (best content types):
Goal: Help them understand the problem and possible solutions–without pushing a hard sell. 2. Consideration: “What are my options?”Now the customer is researching and comparing providers. They know what kind of solution they need–they’re deciding who to trust. Best content types:
Goal: Show differentiation clearly and help them self-select your brand. 3. Decision: “I’m ready—prove this is the right choice.”At this point, buyers have narrowed their options. What they want most is reassurance:
What works best:
Goal: Make purchasing easy, confident, and low-friction. 4. Retention: “I bought—did I make the right move?”A customer might be happy, but it’s your job to keep it that way. Retention tools that pay off:
Goal: Help customers see value quickly and consistently—so they don’t drift to competitors. 5. Advocacy: “You need to try this.” Advocacy is the revenue multiplier stage. Happy customers become your best marketing channel. How to fuel advocacy:
Goal: Make referrals effortless and natural.  What are the Benefits of Customer Journey Mapping? Customer journey mapping is one of the highest ROI moves a small business can make—because it turns assumptions into insights. Here are the biggest benefits: 1. Understand your customers better A journey map forces you to see your brand from the customer’s perspective, including the roadblocks they experience. Example: In financial services, customers tend to research heavily because decisions are personal and high-stakes. A smart sales team responds by providing hands-on education and reassurance throughout the journey. 2. Improve the customer experience Journey maps organize feedback so you can optimize what’s working - and fix what’s not. Example: If shoppers abandon carts at checkout, a quick survey may reveal that your payment system is clunky or untrustworthy. Fixing that single point can lift conversions immediately. 3. Encourage team-wide collaboration Journey maps clarify who owns what stage and how teams connect. Example: Marketing drives awareness through ads and content, while support ensures a smooth post-purchase experience. When everyone sees the same map, collaboration gets easier. 4. Increase customer retention Retention rises when you understand what causes drop-off—and what keeps customers coming back. Example: After purchase, sending a thank-you email with a small discount on the next order reinforces the value and encourages repeat purchases. 5. Provide proactive service Data lets you anticipate needs and solve issues before they become complaints. Example: If customers frequently contact you after hours, creating a knowledge base helps them find answers anytime—reducing support load and increasing satisfaction. Why and When Should You Use a Customer Journey Map? You should use a customer journey map because it helps you understand customer expectations—and improve the experience people have with your business. If you’ve ever had a relationship or friendship end suddenly and wished you understood what went wrong, you already understand the value of mapping. Journey mapping gives you the clarity you need in business. When to create one:
Who needs one: Businesses of all sizes—especially small businesses that need every marketing dollar to work harder! How to Build a Simple Customer Journey Flow (Small Business Friendly) Here’s a practical approach you can implement without a giant team or complicated software:  Big Deal Company’s Take: The “Flow Over Funnel” Advantage Funnels are useful—but small businesses grow faster when they think in FLOW:
FAQs: Customer Journey Flow and Mapping What is customer journey mapping? Customer journey mapping is the process of documenting every step and touchpoint customers experience with your business—from awareness to advocacy—so you can identify friction, improve experiences, and increase conversions. What are the 5 stages of the customer journey? The five stages are:
Why is customer journey flow important for small businesses? Because it helps small businesses turn limited time and budget into consistent results by improving conversions, retention, and referrals while reducing friction and customer confusion. What should I include in a customer journey map? Include customer goals, questions, touchpoints (website, social, email, support), emotions, friction points, and opportunities for improvement at each stage. How does customer journey mapping improve conversions? It identifies where people get stuck or drop off—like confusing offers, weak reassurance, or checkout issues—so you can fix high-impact bottlenecks and increase sales. When should I create a customer journey map? Create one as early as possible, especially if you’re launching a new offer, scaling marketing, experiencing churn, or trying to improve conversion rates. Customer journey flow isn’t just marketing theory—it’s the difference between “busy” and profitable. When your touchpoints work together, customers move forward with confidence, buy faster, stay longer, and refer more often. Want more practical, small-business-friendly strategies like this (plus templates, examples, and real-world fixes you can implement fast)? Follow Big Deal Company on Facebook, Instagram, LinkedIn, and YouTube for weekly insights that turn marketing into momentum.  Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest
Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC Small businesses are the heartbeat of our communities. They’re the cozy coffee shops that remember your order, the boutiques that stock one-of-a-kind finds, and the service providers who go above and beyond because your business truly matters to them. At BIG DEAL Company, we proudly support and amplify the work of small businesses every day – and we’re here to let you in on a little secret: Supporting a small business doesn’t have to cost a thing. In a world where many marketing efforts come with a price tag, there are powerful, totally free ways you can help a local business grow. Here are some BIG ways to make a difference – for free!  1. Write a review It’s quick, it’s easy, and it’s highly influential. According to a recent survey, 93% of customers read online reviews before making a purchase. Whether you use Google, Facebook, Yelp, or another industry-specific platform, your review helps potential customers feel confident about choosing that business. A thoughtful review boosts visibility and adds trust. 2. Make a referral Word-of-mouth marketing still reigns supreme, and it’s absolutely free. Tell your friends, coworkers, and family members about the businesses you love. Recommend your favorite photographer when someone needs headshots, or suggest that fantastic taco truck for a corporate lunch. Every referral extends the business’s reach beyond its own audience, and that matters more than you know. Bonus points: Tag them when someone asks for recommendations on social media. 3. Follow them on social media Effortless and effective – follow their page or profile on social media. Businesses use social media to connect with their audiences, announce new products, share behind-the-scenes content, and celebrate wins. When you follow, like, comment, or share their posts, you’re helping them reach more people organically. Algorithms love engagement, which means your one click can lead to dozens of new views. 4. Share their content If you love what a business posts, don’t just like it – share it. Sharing their content on your feed, stories, or groups exposes the business to an entirely new audience. Think of it as giving them free advertising with little effort to you. 5. Engage with their posts Comments, likes, tags, and reactions tell platforms that a business’s content matters. The more engagement they get, the more people the algorithm will show it to. Your quick “LOVE this!” or heart emoji goes further than you may realize. 6. Post about them Take a photo of a product you love, a meal you enjoyed, or a service you received and post it with a tag. That user-generated content not only provides credibility, it tells the world you believe in that business. 7. Attend their events Whether it’s a ribbon-cutting, pop-up, workshop, or grand opening, showing up matters. A crowd helps build buzz, and your presence means the world to an owner who’s poured their heart into that moment. 8. Join their email list Staying connected through newsletters helps them communicate directly with people who care. You might not buy today, but being on that list means you’re part of their community, and that alone has value. Plus, being on the list makes it easy for you to forward sales, promotions, and other info to your social circle. Every single one of these actions (reviews, engagement, referrals, and kindness) creates marketing momentum for businesses. When small businesses grow, our communities grow with them. They hire locally, invest locally, and give back locally. And the best part is, you can make this BIG impact without spending a dime. If you’re a small business looking for more support than what a few reviews or referrals can generate, BIG DEAL Company is here to help you grow – without weighing you down. We’re a connected collective of creative experts with deep experience in marketing, event production, and community building; we treat every client as a priority and tailor our services to fit businesses of any size.  Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest
Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC In any business, communication is key. Often we find that many businesses focus on communicating with clients, but can neglect the importance of internal communications with their team. Download our quick guide with easy tips on ways to improve your internal messaging. 
 Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest
Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC  For nearly two decades, Big Deal Company has been turning ordinary events into extraordinary memories. From intimate weddings and backyard soirees to massive community festivals, our passion is creating experiences that spark JOY! As we celebrate 19 years of success in event planning and marketing, we’re pulling back the curtain to share some top tips, tricks, and lessons learned along the way.
Pro tip: Pad your timeline with extra buffer time - you’ll thank us later!
Pro Tip: TEST EVERYTHING! Oh, and bring backups!
Big Deal Special Touch - We often provide Bathroom Baskets for client events that are filled with potential guest needs - Tide pens, Kleenex, lotion, hairspray, and even scented candles to keep the venue bathroom smelling sweet! 
Pro-Tip: Assign one person to lead an Instagram or Facebook live post from your event.
As we celebrate 19 years in business, we’re grateful for every client, community partner, and team member who’s helped shape our journey. Here’s to many more years of bringing JOY, one event at a time. Ready to plan your next big (or small) event? Let’s chat! Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC During times of economic uncertainty, our first instinct is to look for ways to cut costs to keep our businesses afloat. While this might seem like a logical step to conserve resources, reducing marketing efforts during a downturn can actually do more harm than good. In reality, continuing to invest in marketing during tough times can provide businesses with a competitive advantage, build brand loyalty, and position them for long-term success – just ask Procter & Gamble, who notoriously doubled down on marketing efforts when the COVID-19 pandemic hit and saw revenues surge compared with their competitors.’ Here’s why investing in marketing during times of uncertainty is more important than ever:  Maintain visibility while competitors disappear When businesses cut back on marketing, they also reduce their visibility to potential customers. If your competitors scale back their marketing efforts but you remain active, your brand becomes more prominent. Procter & Gamble benefitted precisely because other Fortune 500 companies went dark when the pandemic caused massive market uncertainty. Customers who continue to search for products and services will see your company first, helping you gain market share that might have otherwise gone to your competition. Build brand trust and loyalty During economic downturns, consumers are more selective about where they spend their money. Businesses that continue to communicate with their audience, provide value, and demonstrate stability will build trust. When people see that your company is still present and engaging with customers despite economic hardships, they are more likely to view you as a reliable and trustworthy choice – worthy of spending their hard-earned dollars. Take advantage of lower advertising costs Marketing channels, including digital advertising, social media promotions, and traditional media, often see lower costs during economic downturns. With fewer companies competing for ad space, businesses that continue advertising can benefit from reduced costs per click, impression, or placement. This means you can achieve better reach and engagement while spending less than you would in a strong economy. Position your business for recovery Economic downturns don’t last forever. When the economy rebounds, businesses that maintained their marketing efforts will be in a much stronger position than those that went dark. An unnamed client recently saw calls from new customers decline by 82% within 5 months of cutting marketing services due to uncertainty. Keeping your brand at the forefront of consumers’ minds ensures that when they are ready to spend again, they will think of you first. Strengthen customer relationships Marketing isn’t just about selling – it’s about building relationships. During uncertain times, customers appreciate brands that provide valuable information, offer solutions, and show empathy. Content marketing, email campaigns, and social media engagement allow businesses to stay connected with their audience in a meaningful way, fostering long-term loyalty.  Adapt and innovate for changing consumer needs Economic shifts often bring changes in consumer behavior. Companies that continue investing in marketing can track trends, gather data, and adjust their strategies accordingly. Whether it’s shifting to more digital channels, offering promotions, or refining messaging, staying active allows businesses to adapt to customer needs in real time. During recessions, successful marketing can lead to increased market share, as seen with Starbucks, McDonald's, and Hyundai, who adapted their strategies to capitalize on consumer behavior shifts and maintain or grow their market position. Here's a breakdown of how these brands, successfully navigated recessions through smart marketing: 1. Starbucks:
2. McDonald's:
3. Hyundai:
 While cutting marketing costs may seem like a quick fix to protect your bottom line, it can have long-term consequences. Investing in marketing during economic uncertainty not only helps sustain your business in the present but also prepares you for future growth. The businesses that remain visible, build trust, and adapt to changing circumstances are the ones that emerge stronger when the economy bounces back. At BIG DEAL Company, we specialize in creating impactful marketing strategies that help businesses thrive – even in challenging times. If you’re looking to maintain momentum and stay ahead of the competition, contact us today to learn how we can support your brand’s growth.  Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC |
About BIG DEALMaking Business Personal. We pride ourselves on giving you something to look forward to. We are a connected collective of creatives - owned and operated by outstanding women. Archives
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My Big Day dba Big Deal Company 2006-2026 www.BigDealCompany.com www.MyBigDayCompany.com
970-613-1455 or 303-886-3068 EMAIL US
We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
*All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC.
