As a connected collective of experts, Big Deal Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! Big Deal Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with Big Deal Company, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! The CEO of BIG DEAL Company, Christine Kovacs Forster, lives and breathes JOY. Entertaining people and being entertained is what simply moves her. My Big Day (now BIG DEAL) was formed in 2006 after Christine received constant requests to help businesses with their marketing and event planning for life events. In 2023 she re-branded as BIG DEAL Company. With 28 years in media and event planning, today her passion lies in creating events for all to enjoy and campaigns that elevate businesses and non-profits. Christine serves on numerous event and marketing committees, is a Commissioner for the City of Loveland and served on boards for local non-profits. Giving back is a priority both personally and professionally. BIG DEAL clients recognize Christine as their fearless partner who runs each event with a walkie-talkie, clipboard, and numerous spreadsheets. "Organized" is an understatement. Her national media advertising experience lends itself to significant local client successes. The event & marketing business is a relationship business, and Christine is known for being a connector in the community, and ultimately a friend to everyone she meets! She and her team pride themselves on extraordinary service and original events. Education: Bachelors in Organizational Communications Diploma in Learning and Development Event and Hospitality Management Certification Event Marketing Certification Tourism Marketing Certification Gamification Certification Online Marketing Certification Hotel & Catering Management Certification Mobile Marketing Certification Wedding Planner Certification TIPS Certified Tenderwise Training Complete Digital Marketing Certification For over 11 years, Carrie has been an integral part of the BIG DEAL team, growing from event support to her current role as Chief Communications Officer. Carrie’s experience includes event management and marketing work, with a passion for the creative aspects of the work - from crafting compelling campaigns to building meaningful relationships with clients. She enjoys creating unique and memorable moments that bring clients’ BIG ideas to life. Carrie has worked on a wide range of events, including weddings, fundraisers, parties, large-scale conferences, concerts, and community gatherings. Her involvement in planning events from start to finish and supporting Christine with the basics of running a small business inspired her to further her education by earning a Master’s in Business Administration with a focus on Marketing. With extensive experience in nonprofit development and donor stewardship, Carrie is committed to fostering strong, open relationships, which she believes are the foundation for success in events, campaigns, and personal goals. She is a proud member of the Institute of Leaders in Development’s Class of 2025, further demonstrating her dedication to professional growth and community impact. Focus on community and building strong relationships are important pillars of the BIG DEAL mission, and these values are what initially drew Carrie to the team. Today, she continues to live out these principles, helping clients achieve their goals with creativity, care, and commitment. Education: Bachelors in Music Education/Music Therapy Masters in Business Administration with Certificate in Marketing Management Cvent Event Management, Virtual Events & Hybrid events Certification Wedding Planner Certification Hubspot Social Media Marketing Certification Digital Marketer Certification: Search Marketing Certification, Content Marketing Mastery Google Analytics Academy Certification TIPS Certified Certificate in Fundraising Copywriting from the Institute for Sustainable Philanthropy Institute for Leaders in Development - Class of 2025 (May) With over a decade of experience in professional event planning, Tiffany brings creativity and expertise to every project. Her passion for creating memorable experiences stems from her belief that the perfect blend of cuisine, beverages, music, and people creates extraordinary moments. With a degree in Hospitality and Restaurant Management, specializing in Event Planning, Tiffany successfully transitioned her event coordination skills into a dynamic marketing career at BIG DEAL Company. She thrives in the fast-paced digital landscape, continuously expanding her expertise through professional development and staying ahead of emerging trends. Her commitment to excellence and eagerness to embrace new challenges makes her a valuable asset to any project. Tiffany's dedication to continuous learning and growth is reflected in her innovative approaches to both marketing strategies and event management. Education: Internship with My Big Day (now BIG DEAL) Bachelor of Science, Hospitality and Restaurant Management Event Marketing Certification Tourism Marketing Certification TIPS Certified Tenderwise Training Complete Katie has worked with My Big Day since 2015. She moved from Kansas City to Fort Collins where she completed both a Bachelor's and Master's in Communication Studies at Colorado State University. Go Rams! Her work focuses on community engagement and how to help people communicate more effectively in complex contexts. When it comes to the work at BIG DEAL this is a constantly needed skill set. She has a knack for all things planning and organizing to find new, innovative ways to make all of the moving pieces for a project fit together seamlessly. Her interest in community work and event planning propelled her to join the BIG DEAL team where she has helped coordinate and market a plethora of events and projects ever since. From signature events to non-profit fundraising and the throws of the wedding season she has seen it all. Her focus today is in marketing, organizational outreach, engagement, planning, and fundraising. Education: Internship with My Big Day Bachelors in Communication Studies Masters in Communications Studies Event Marketing Certification TIPS Certified Sarah discovered her passion for events while planning her own wedding in 2011. Since then, she has designed and executed events for life’s most meaningful milestones, with her work featured in renowned publications such as Martha Stewart Weddings, The Knot, Style Me Pretty, 100 Layer Cake, and You & Your Wedding magazine. In 2018, Sarah joined BIG DEAL Company, where she has expanded her expertise to include corporate events, nonprofit fundraisers, political campaigns, event marketing, and the company’s signature events. In addition to event planning, Sarah curates content for platforms like Facebook, Instagram, and Pinterest. She also channels her creativity into writing blogs for nonprofit organizations and small business clients. When she is not busy with work or her twin girls, she enjoys time with family and friends, hiking around Fort Collins, solving jigsaw puzzles, and binge-watching a good TV show. Sarah is thrilled to be a member of a creative, innovative team of women. Education: Bachelor of Arts in Journalism with a minor in Fashion Merchandising Tourism Marketing Certification Political Campaign Internship TIPS Certified Tenderwise Training Complete Event Marketing Certification Cvent Event Management Certification Lesli Tanski’s path has been curvy with lots of U-turns, detours, and construction. Always driven by a sense of curiosity and passion for positivity she has seen success and experienced failure and applies it to her marketing knowledge and skills. She was born and raised in Colorado and went on to receive her film degree in Vancouver, Canada followed by her undergraduate in Liberal Arts from Colorado State University. She worked as a commercial producer for Comcast Spotlight for nearly eleven years before opening a food and spirit specialty shop with her husband in downtown Fort Collins. It was through the business that she fell in love with the connection a business can create with its community whether it’s in person or online. Other notable accomplishments include a master's degree in Library Education and undergraduate studies in media studies and English. Lesli has had the fortune of growing up in a family and community that embraces creativity, love, and the common desire to constantly learn new things. Lesli’s other passions include being involved in animal advocacy, being an awesome aunt, knitting, and loving her husband and cats. In case it’s not obvious she’s a card-carrying cat lady. Education: Masters of Library Education Bachelor of Arts , Liberal Arts Film and Film Studies Degree Google Analytics Academy Certification Cori joins BIG DEAL after a lengthy career in education as a high school teacher and administrator. Being in the schools, Cori is used to controlled chaos and knows how to juggle many tasks while working under pressure. She’s excited to apply her organization and communication skills in event management and looks forward to working in a new environment beyond the classroom doors. Both Cori and her husband are natives of Fort Collins and are proud to raise their 2 daughters here as well. With deep roots in the community and a background in the arts, Cori is passionate about showcasing all that Northern Colorado has to offer. With a knack for finding creative solutions Cori is always looking for an opportunity to learn and grow. Education: PhD Educational Leadership Masters in English Yoga Alliance Teacher Certification (200h) Crafted Leadership Certification Payden is originally from Pennsylvania and attended the University of Oklahoma where she was on the Track and Field Team. She received her undergraduate degree in Human Relations at the University of Oklahoma in 2022, as well as her master’s degree in Adult and Higher Education with an Emphasis in Intercollegiate Athletic Administration in 2023. Upon graduating she moved to Texas and began working in Higher Education at Midland College in Midland, Texas. She worked in the Student Life Department curating campus events, advising clubs, and was also in charge of planning the New Student Orientation event. That experience confirmed that she would really enjoy pursuing event planning! Payden also has experience in retail sales, and she loves helping to bring clients’ visions to life! She is excited to bring these skills to the Big Deal team! Education: B.A. Human Relations M. Ed. Adult and Higher Education - Emphasis in Intercollegiate Athletic Administration Our Amazing Marketing & Events Support Team
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Planning an event is like playing Jenga. Every piece holds another piece up and when they line up it’s perfect. The venue is one of the biggest pieces that can balance out and save other pieces from falling. But what exactly makes a venue perfect for your event? For corporate meetings, weddings, or charity galas, these top 10 venue must-haves will help you lock in success! 1. Location, Location, Location The first rule of real estate applies to event venues too. Choose a spot that’s easy to find, close to public transport, and has ample parking. Bonus points if it’s in a trendy neighborhood that guests will be excited to visit. BDC Pro Tip: Check out the surrounding area for restaurants, hotels, and attractions to keep your guests entertained before and after the event. 2. The Right Atmosphere Your venue sets the tone for the entire event. A rustic barn might not scream "corporate excellence," just as a sterile boardroom won’t fit a whimsical wedding. BDC Pro Tip: Consider the vibe you’re going for. Does the venue enhance your theme, or will you need to spend time and money transforming it? 3. Flexibility with Layouts A great venue offers flexibility. You should be able to arrange seating, stages, and dance floors to fit your needs. No one wants to be stuck in a venue that’s rigid about floor plans. Some venues even charge extra if you move around too much furniture, so ask ahead of time. BDC Pro Tip: Ask if the venue has movable walls, customizable lighting, and various furniture options to help bring your vision to life. 4. Tech-Savvy Amenities In today’s world, tech can make or break an event. Look for venues with strong Wi-Fi, AV equipment, and enough power outlets to keep your tech-savvy attendees happy. It’s especially nice if they have a specific contact who will be on hand to help with any last-minute questions. BDC Pro Tip: Test the Wi-Fi strength before booking—especially if you’re planning a hybrid event, live-streaming, or digital ticket check-in. 5. A Dedicated Point of Contact A venue with a dedicated event coordinator is a game-changer. They know the ins and outs of the space and can troubleshoot problems before you even realize they exist. BDC Pro Tip: Build a relationship with this person. Their insider knowledge can save you time, money, and headaches. 6. Catering Options That Wow Let’s face it—food is a highlight of any event. Your venue should either have a top-notch catering team or allow you to bring in your own caterer. BDC Pro Tip: Ask about menu customization and dietary accommodations. A gluten-free option here and a vegan dish there can make all the difference for guests. 7. Adequate Restrooms (Yes, Really!) It’s not glamorous, but restroom availability is crucial. No one wants long bathroom lines at a formal event. BDC Pro Tip: Make sure the restrooms are clean, well-stocked, and easily accessible. If the venue has attendants to maintain them during the event, even better! 8. Ample Parking (or Easy Transport Options) Guests should feel relaxed when they arrive—not stressed from circling the block for parking. If parking is limited, ensure there are clear alternatives, like ride-share drop-off zones. BDC Pro Tip: If the venue is in a busy area, consider arranging a shuttle service to make transportation seamless. 9. Accessibility for All Your venue should be welcoming to everyone, including those with disabilities. Check for ramps, elevators, and accessible restrooms. BDC Pro Tip: Don’t forget about acoustics for guests with hearing difficulties and clear signage for those who might need assistance navigating the space. 10. Backup Plans (Because Life Happens) Even the best-planned events can hit a snag. Whether it’s a sudden rainstorm or a tech failure, your venue should have contingency plans. BDC Pro Tip: Ask about indoor/outdoor options, generator backups, and on-call staff to handle unexpected hiccups. Choosing the right venue can feel overwhelming, but focusing on these must-haves will make your decision easier—and your event more successful. Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC 2024 Impact: BIG DEAL by the Numbers As we wrap up another incredible year, we at BIG DEAL Company are thrilled to share the milestones and accomplishments that made 2024 a year to remember. Our team worked tirelessly to deliver extraordinary events, strengthen client relationships, and build unforgettable experiences. Here’s a closer look at our year—by the numbers.
CREATIVE WORKS Our clients are at the heart of everything we do. This year, we had the privilege of working with 20 new clients who joined the BIG DEAL family. We served our clients in five states, including Colorado, Nevada, California, Michigan, and Georgia. Our creative collective of women authored over 50 blogs for our website alone, and hundreds for our clients. We amassed a collection of 146 inspirational and informative Pinterest boards created for our clients and 10,000+ followers. Thank you to our clients, partners, and team for making 2024 a BIG DEAL. Here’s to even greater things ahead. Let’s make 2025 the biggest deal yet! For marketing and event news and tips, follow BIG DEAL Company on Facebook, Instagram, and Pinterest. Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC As 2024 comes to a close, Big Deal Company reflects on an extraordinary year filled with milestones, meaningful events, and transformative community engagements. From signature celebrations to groundbreaking fundraising efforts, this year was all about creating memorable experiences, fostering community connections, and setting new standards in event planning and business support. Here’s a detailed look at what made 2024 a landmark year for Big Deal Company! Signature Events in 2024 Big Deal Company’s 2024 calendar was headlined by three signature events, each providing fun and memorable moments in our communities:
Supporting Non-Profits: Over 20 Fundraising Events In 2024, Big Deal Company continued to strengthen its commitment to philanthropy by designing and executing over 20 non-profit fundraising events. From galas to golf tournaments, these initiatives were instrumental in helping local organizations achieve their fundraising goals while inspiring hope and unity. Additionally, we launched and supported four end-of-year fundraising campaigns, maximizing impact during the holiday season, providing crucial support to our non-profit partners. These campaigns underscored our belief that businesses can drive meaningful change. Business and Community Collaboration Big Deal Company provided planning and logistics support for nine large-scale Northern Colorado business events for BizWest. Our team ensured seamless execution and memorable experiences for all attendees. We supported countless grand opening events, company retreats, ribbon cuttings, and rebrands! Expanding Our Digital Footprint This year, we authored over 50 blogs for just our own company website and countless others for our clients. These blogs covered a wide array of topics, showcasing our versatility and deep understanding of industry trends. By consistently delivering high-quality content, we were able to expand our digital presence and we have been able to provide valuable resources for businesses and individuals alike. Record-Breaking Events Among the hundreds of events we managed this year, one stood out for its sheer scale. The Grand Opening of the new FNL Airport Terminal brought over 1500 guests together! The success of such a large-scale event highlighted our ability to adapt, innovate, and execute with precision, even under the most demanding circumstances. Across the US While our major footprint is in Colorado and Wyoming, in 2024 we supported clients in Las Vegas, Michigan, California, and Georgia. We travel for events and our marketing expertise can support businesses in any area! We already have out of state projects booked for 2025! Our Core Focus: Communications, Experiences, and Community At Big Deal Company, our mission revolves around these three core areas:
Looking Ahead to 2025 As we prepare for 2025, Big Deal Company is excited to build on this year’s success. We are eager to:
2024 was a year of growth, impact, and unforgettable moments for Big Deal Company. From our signature events to record-breaking community gatherings, our efforts have touched countless lives and strengthened our community ties. We are grateful for our clients, partners, and the Northern Colorado community for making this year so remarkable. Here’s to more events, more connections, and more success in 2025! Stay Connected with Big Deal Company We invite you to be part of our journey as we step into an exciting 2025. Reach out to our team to learn more about our services or discuss your next BIG idea. Don’t miss out on the latest updates - sign up for our newsletter and stay informed about our events, tips, and success stories. Follow us on social media to join the conversation and connect with a growing community that values impactful experiences and strong community ties. YouTube Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC Press Conference Invitation: Tuesday, January 7, 2025, 4pm MT
Exclusive First Look of Loveland’s 79th Anniversary Valentine Season Details Includes unveiling of 2025 Valentine Re-Mailing Program card, cachet and stamp; annual Sweetheart Festival details; annual Group Wedding & Vow Renewal Ceremony information LOVELAND, Colo. – December 17, 2024 – In Loveland, Colorado, the nation’s Sweetheart City, Valentine season starts now. The Loveland Chamber of Commerce and Visit Loveland Colorado are kicking off Loveland’s 2025 Valentine Season with a press conference on Tuesday, Jan. 7, 2025 at 4pm. What: Loveland Valentine Season 79th Anniversary Press Conference When: 4 p.m. MDT, Tuesday, Jan. 7, 2025 Where: Sweet Heart Winery 5500 W US-34, Loveland, CO 80537 Highlights of the 2025 Valentine Season The city that has become synonymous with love is preparing to showcase its most anticipated annual tradition. Loveland continues to capture hearts worldwide, processing an astounding 100,000 Valentines each year and maintaining its status as the nation's premier Valentine destination. Exclusive Unveiling Details:
Exciting Upcoming Events The celebration extends beyond the postmark, with several must-attend events marking the season:
This year's program continues Loveland's legacy as the epicenter of a global Valentine tradition, offering a unique blend of romance, community, and connection. Media outlets are encouraged to be part of this momentous occasion and help share the magic of Loveland's cherished Valentine traditions. Thank you to the Loveland Chamber’s Valentine Season Sponsor, Elevation Credit Union. "We are excited to celebrate 79 years of sharing love worldwide! Each year, the Valentine season in Loveland continues to captivate hearts. There's no more meaningful way to spread love, joy, and hope than through a heartfelt Valentine from the Sweetheart City. This year's designs and messages reflect our ongoing dedication to kindness and connection. Continuing this cherished tradition is especially important as we remind the world that love is the most beautiful gift we can give and receive." – Mindy McCloughan, President, Loveland Chamber of Commerce ***Press attendees who attend also receive a Valentine Gift Bag from Visit Loveland and event vendors. Thank you for your continued support of this program. We look forward to seeing you there! Please RSVP: Christine Forster | BIG DEAL Company | [email protected] | 970-613-1455 Press Questions can be directed to: Mindy McCloughan | Loveland Chamber of Commerce | [email protected] | 970-744-4791 ![]() Northern Colorado knows how to bring the ‘it’ factor, even in the dead of winter. As the countdown to midnight begins, you’ve got plenty of options to create a memorable New Year’s celebration. Maybe you’re the life of the party or perhaps you’re someone who prefers a quieter start to the year, we’ve got you covered with this extensive list of creative ideas! 1. Stargazing at Horsetooth Reservoir Skip the crowded parties and head to Horsetooth Reservoir for a celestial celebration. Bundle up, bring some hot cocoa, and toast to the New Year under the stars. Who needs fireworks when the Milky Way has you covered? 2. New Year’s Eve Bonfire Bash Swap the fireworks for a cozy bonfire night with friends and family. Gather around the flames, roast marshmallows, and share your best moments from the past year. Add a festive touch by writing your resolutions on biodegradable paper and tossing them into the fire—symbolizing a fresh start. 3. Old Town Fort Collins Bar Crawl Why settle for one party when you can hit up several? Old Town Fort Collins offers a variety of bars, breweries, and live music venues to keep your spirits high. Just make sure you’ve got a ride home—or a hotel room nearby. 4. NoCo Snowshoe Adventure Welcome the New Year by trekking through the winter wonderland of Rocky Mountain National Park. Nothing says “new beginnings” quite like crisp mountain air and snow-covered trails. Bonus points if you spot a moose. 5. New Year's Extreme Rodeo Kick off the New Year with a wild ride at the New Year’s Extreme Rodeo in Loveland. This adrenaline-filled event features top-notch bull riding, daring barrel racing, and plenty of cowboy (and cowgirl) action. It’s a uniquely Colorado way to welcome 2025 with thrills and a touch of Western flair. Saddle up and get ready for an unforgettable evening! Get details here. 6. Cozy Cabin Getaway Escape the hustle and ring in the New Year in a cozy cabin in Estes Park. Gather your closest friends or family, make a roaring fire, and enjoy a low-key evening with board games and champagne. 7. Winter Brewery Tours Northern Colorado is beer-central. Many breweries offer special New Year’s Eve events or tours. It’s a great way to learn more about your favorite craft beers while toasting to a bright future (and maybe picking up some trivia for your next game night). 8. Plunge into the New Year Start the new year off with a splash—literally—by taking a polar plunge. Several local organizations host these icy dips to support charities. It’s invigorating, slightly crazy, and definitely a conversation starter. Here’s one we think looks shivering good! 9. Family-Friendly Countdown For those with little ones, check out daytime countdown events at local community centers or museums. The Windsor Community Recreation Center, for example, hosts activities and an early countdown so the kids can celebrate without missing bedtime. 10. Special New Year’s Eve Menus at Local Restaurants Treat yourself to a culinary experience this New Year’s Eve as many Northern Colorado restaurants roll out special multi-course menus just for the occasion. From gourmet appetizers to decadent desserts, these meals are designed to make your celebration unforgettable. But don’t wait too long—reservations are filling up fast! No matter how you choose to celebrate, make safety your top priority. Whether it’s arranging a designated driver, dressing warmly for outdoor activities, or pacing yourself during those brewery tours, a little planning goes a long way. From all of us at BIG DEAL Company, we wish you a safe, happy, healthy, and safe new year to each and every one of you. Cheers! PRINT this 2024 NYE List - Click Below ![]()
Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC The holiday season is here, and for our small business clients, it's a prime time to connect with customers, boost sales, and create memorable brand experiences. As we approach the end of 2024, new trends are shaping how businesses engage with consumers. Here's a look at five holiday marketing trends we’re leveraging to help our BIG DEAL Company small businesses stand out this year. Hyper-Personalized Marketing Consumers now expect more than just generic messages. Personalization is key to catching their attention. Leverage demographic data and customer interactions to send tailored holiday greetings, product or service recommendations, or special discounts based on purchase history. Email campaigns allow you to address potential customers by name; carefully managed email lists mean you can send various emails targeting different customer groups to ensure you’re offering personalized solutions to meet your audience’s needs. Community and Nonprofit Initiatives Consumers appreciate brands with strong values that give back, and the giving spirit is never stronger than during the holiday season. Use social media to show your audience how you’re giving back this season, and invite them to participate. Hosting a toy drive, supporting a local charity, or donating a portion of sales can deepen customer loyalty and spread goodwill. Consider offering a nonprofit donation at checkout, donating in-kind to nonprofit events, or sponsoring a holiday fundraiser and inviting your followers (customers) to join you. Collaborate on Social Media Collaborating with other small businesses or nonprofits in your area can amplify your reach. Joint promotions, pop-up markets, or cross-promotions on social media are great ways to build community spirit and drive traffic. This collaboration goes hand-in-hand with your support of community initiatives; be sure to mention any sponsorship of local charities and partnerships on initiatives that give back, tagging other small businesses and nonprofits along the way for increased visibility. Holiday-Themed Visuals and Messaging Holiday-themed images and posts are powerful tools for boosting small business marketing during the festive season. These visuals instantly capture the joyful spirit of the holidays, creating an emotional connection with your audience. By aligning your brand with the season’s mood, you can enhance engagement, increase visibility, and keep your business top-of-mind during the holidays. Adding festive imagery to your social media, email campaigns, and website creates a cohesive, celebratory experience that resonates with audiences. Prepare for Increased Customer Care Needs The holiday season often brings a surge in customer inquiries, purchases, and service needs. Think of this as an opportunity. Respond to comments on your social media pages and posts promptly, boosting your credibility and increasing the reach of your content (social platforms put popular posts in front of more people). Each time you respond to a private message on one of your pages, you’re demonstrating your commitment to excellent service; and, every face-to-face interaction can leave a lasting impression. Timely online interactions can turn inquiries into sales opportunities, as many customers use social platforms to seek immediate answers before making purchasing decisions. In a fast-paced digital world, quick responses can set your business apart and help you foster trust and engagement with your audience. The holiday season is a golden opportunity for small businesses to connect with customers in meaningful ways. By staying on top of these trends and tailoring your approach to your audience, you can create a memorable holiday marketing campaign that drives sales and builds loyalty. Need help bringing your holiday marketing ideas to life? BIG DEAL Company specializes in crafting campaigns that deliver results. Let’s make this holiday season your most successful yet. For business marketing news and tips, choose BIG DEAL Company. Follow us on social media for event highlights, creative inspiration, and updates on our latest projects. 📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC The BIG DEAL Company team had a great time supporting the Windsor Chamber with this year's Ugly Sweater Wine Walk (2024)! What an amazing turnout - over 430 people! A SOLD OUT event! Thank you to all of the sponsors who support SMALL BUSINESS and help to bring JOY to participants! The 20 stops this year were amazing! Great food, great wine, great company! Our team loves supporting other small businesses - and LARGE events like this one. Follow us on social media for event highlights, creative inspiration, and updates on our latest projects. 📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC End-of-Year Fundraising Tips for Nonprofits: Maximize Donor Engagement and Donations When the calendar turns to November, many nonprofits enter one of the most crucial fundraising periods of the year. The holiday spirit, tax benefits, and seasonal giving days create a unique opportunity to drive donations that support mission-driven initiatives. Here are essential year-end fundraising tips to make the most of this giving season and set your nonprofit up for success. 1. Segment Donor Lists for Targeted Messaging An effective way to reach donors is by tailoring messages that resonate. Start by pulling your donor lists and segmenting them by factors like donation frequency, donation amount, or specific past campaign involvement. With segmented lists, you can craft personalized messages for each group to increase engagement and the likelihood of donations. For example, you could target major donors with messages about impact-driven milestones and smaller donors with updates about ongoing needs or progress. Benefits of Donor Segmentation:
2. Review Last Year’s Fundraising Results for SMART Goal Setting Take a data-driven approach by analyzing previous years’ fundraising performances. Identify which channels (email, social media, direct mail) contributed the most and how different donor segments responded to each campaign. This insight will help you create SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals and set predictable outcomes for this year. SMART Goal-Setting Tips:
3. Create a Year-End Marketing and Communications Calendar An organized marketing calendar is essential to manage the complex end-of-year giving season. Include special dates and events, distribution channels, target audience segments, and clear calls to action for each campaign. Assign team members responsible for each action and track key performance indicators (KPIs) to evaluate effectiveness. Components to Include in Your Calendar:
4. Send a “Loop-Back” Email to All Donors A “loop-back” email is an effective way to re-engage previous donors. Send an email to donors who contributed in the past, reminding them of their impact and encouraging them to support your mission again this year. Highlight how last year’s donations were utilized and share stories of success. Why Loop-Back Emails Work:
5. Gather Stories to Inspire and Share Donors respond to real stories of lives changed or community improvement. Gather stories from your beneficiaries, staff, or volunteers that exemplify your organization’s impact. These narratives can be shared through emails, social media, or even a dedicated video campaign to bring your mission to life. How to Use Stories Effectively:
6. Send Thanksgiving Gratitude Messages Thanksgiving offers a perfect time to express your appreciation to all of your generous donors. Utilize “You” language in messages to all of your donors, thanking them for their contributions throughout the year - “Because of You”, “Your Kindness….”, “Your support has made a difference”. This message doesn’t need to or shouldn’t ask for a donation. Expressing gratitude fosters goodwill and reinforces the donors’ sense of purpose and impact. Ideas for a Gratitude Campaign:
7. Secure a Matching Gift Opportunity Donor matches are a powerful way to maximize contributions, as many donors are motivated by the potential to double their impact. Work with major donors or corporate sponsors to set up a matching gift for year-end giving campaigns. Highlight this match in all promotional materials to encourage giving. Matching Gift Tips:
8. Set Up a Peer-to-Peer Holiday Giving Campaign Peer-to-peer fundraising engages your supporters in promoting your cause within their personal networks, expanding your reach organically. Equip volunteers, board members, and loyal donors with the tools they need to run mini-campaigns on your behalf. Provide sample social posts and email templates to make it easy for them to ask friends and family for support. Peer-to-Peer Campaign Tips:
9. Use Clear Calls-to-Action in All Communications Every piece of communication should include a clear, compelling call to action (CTA). Whether it’s donating, volunteering, or sharing a story, a CTA should be specific and easy to follow. Phrases like “Donate Now to Double Your Impact” or “Yes - I want to provide affordable housing for families in my community!” are both actionable and inspiring. 10. Focus on Growing Your Donor Base, Not Just the Funds Raised When evaluating year-end fundraising success, nonprofits often focus on the total amount of funds raised. However, emphasizing the number of new donors can be equally valuable, if not more so. Attracting new supporters expands your donor base, builds long-term relationships, and boosts future fundraising potential. By welcoming new donors, your organization creates a broader community of advocates and supporters who may contribute regularly, increasing your impact over tie. Celebrating this growth in new supporters highlights the strength and reach of your mission beyond just dollar amounts - making it feel less transactional, and fostering a stronger, more diverse network of supporters for years to come. With thoughtful planning and data-driven approaches, nonprofits can make the most of the end-of-year giving season. By segmenting donor lists, setting clear goals, sharing impactful stories, and expressing gratitude, you can build stronger connections with donors and inspire increased contributions. Utilize these strategies to create a memorable and successful year-end fundraising campaign that sustains your mission well into the coming year. Big Deal Company is proud to support many nonprofits during the end-of-year giving season and beyond, helping organizations maximize their impact through strategic fundraising campaigns and successful event fundraisers. We offer a variety of downloadable resources, expert tips, and best practices, all designed to make your year-end giving campaign a success. Follow us on social media for event highlights, creative inspiration, and updates on our latest projects. 📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube | 📌 Pinterest Sign up for our online newsletter to stay updated on the latest insights and tools. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC What a SPECTACULAR coming together of our community to celebrate this resource! BIG DEAL Company was hired by the City of Loveland and City of Fort Collins to assist with this large event. Our team worked tirelessly to put together all of the details, messaging and on-site execution to ensure a wonderful experience for all who attend. Below are photos and background information on the BRAND NEW FNL (Northern Colorado Regional Airport) Terminal. *thank you to the Loveland and Fort Collins photographers, and personal photo submissions! Success Snapshot: Download information about this new resource: ![]()
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC |
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