​Silent auctions aren’t dead–but they’re overdue for a transformation. Discover the pros, cons, and modern alternatives that help nonprofits raise more while doing less.
 
The Silent Auction: A Fundraising Staple in QuestionSilent auctions have long been a reliable feature at nonprofit fundraisers — from gala dinners to golf tournaments. They offer a familiar structure, spark light competition, and, historically, have brought in critical revenue.
 
But is the return still worth the effort? For many nonprofits, the answer is increasingly “no”.
 
The hours spent soliciting donations, curating packages, labeling, tracking, and displaying items add up fast — and when the final tally barely clears a few thousand dollars, it begs a hard question: Does the silent auction still make sense in its traditional form?
 
At Big Deal Company, we’ve helped countless organizations rethink their approach to fundraising—and yes, that includes reevaluating the time-consuming silent auction.

What Silent Auctions Once Did Well
Silent auctions earned their place in fundraising history for good reason. They created a shopping-meets-charity vibe, provided stability for donors, and invited participation from attendees who might not be ready to raise a paddle for a big-ticket donation.
 
Some original strengths included:

• Familiarity - Everyone more or less knows how they work.
• Low financial risk - Most items are donated, reducing overhead.
• Fundraising potential - The highest bid wins, creating a revenue opportunity.

But times have changed. So have donors.

​The Hidden Costs: Time, Labor, and Diminishing Returns
Let’s be honest: organizing a silent auction is a beast.

• Reaching out to dozens (sometimes hundreds) of local businesses
• Following up multiple times to confirm or collect donations
• Creating signage, packaging items into “bundles,” and setting up displays
• Managing bid sheets, volunteers, and checkout
• Inputting data, managing winners, and distributing items

 
If you were to tally every volunteer and staff hour spent on the silent auction, the results would be staggering. For some organizations, the true “cost” of the silent auction would rival or exceed the potential revenue it could bring in!
 
This raises a critical question: If it takes 60+ hours of work to bring in $3,000, is that the best use of your team’s energy?

Changing Donor Preferences: Less “Stuff”, More Meaning
Today’s fundraising audiences have changed. Many donors, particularly Millennials and Gen Z, aren’t interested in baskets of lotions or home decor. Instead, they’re drawn to experiences, exclusivity, and impact.
 
Trends we’re seeing:

• Experiential items perform better: Think VIP tours, chef dinners, or behind-the-scenes access.
• Minimalism is in: People don’t want more “stuff” to clutter their lives.
• Cause over consumption: Donors want to feel emotionally connected, not just transactional.

 
The silent auction format isn’t dead—but the item-based model may be on its last legs.

​The Silent Auction’s Evolution: Digital, Dynamic, and Scalable
​While the traditional format may be faltering, technology is breathing new life into silent auctions. The shift to mobile bidding and online platforms has redefined what a silent auction can be.

From Paper to Digital
Bid sheets are out. Mobile apps and websites let guests bid in real-time. This means guests can bid from across the room or across the country!
 
Wider Reach
Online silent auctions remove geographic barriers. You’re no longer limited to who is in the room.
 
Streamlined Logistics
Tech platforms handle checkouts, payments, notifications, and receipts. This can be quite freeing for your staff!
 
Gamification and Excitement
Countdown timers, bid alerts, and donation trackers make the experience more competitive and engaging.

Why Silent Auctions Still Have a Place — If Reimagined
Silent auctions still offer:

• Increased revenue through competitive bidding
• Flexibility across all event types, whether it’s a virtual, hybrid, or in-person event.
• Familiarity that’s comforting to legacy donors.

 
But the core concept needs a makeover. Simply put, you don’t have to ditch the format, but you should ditch the fatigue.

***Smart Alternatives: Reimagine, Don’t Retire***
​Cut the Clutter: Curate Fewer, Better Packages
Focus on fewer high-impact auction items. Quality over quantity saves time and raises more.
​
Shift to Experience-Driven Auctions
Offer things people can’t buy in stores—private dinners, travel, meet-and-greets, and VIP passes.
 
Bundle with Engagement Tools
Silent auctions work best when they’re paired with live appeals, fund-a-need moments, and raffles.
Big Deal Company: Helping You Do More With LessWe’ve worked with dozens of nonprofits to modernize their fundraising strategies—and silent auctions are no exception.
 
Here’s how BIG DEAL can help:

• Strategic item sourcing focused on experiences, not stuff
• Partnerships with mobile auction platforms for seamless bidding
• Audience engagement planning to drive bids and donations
• Time-saving logistics so your team can focus on impact, not setup

 
We believe nonprofits should spend less time chasing gift cards and more time changing lives. And we’re here to help you make that shift.

Conclusion: Retire the Old, Not the Idea
Silent auctions aren’t obsolete. They are just due for a transformation.
If your team is burning hours for minimal return, it’s time to evolve. Embrace technology, rethink your approach, and meet donors where they are: craving connection, not clutter.
 
Big Deal Company is ready to help you raise more, work less, and create fundraising events that actually feel….fun!

​In today’s fast-moving business world, showing genuine gratitude to your clients or team members isn’t just a kind gesture; it’s a smart move. Research shows that employees who feel recognized are 60% more likely to go above and beyond. Companies with strong recognition programs also see 31% less voluntary turnover. For clients, even a 5% increase in customer retention can raise profits by 25% to 95%, and feeling valued is a key reason they stay loyal. Simply put, small acts of appreciation can lead to big gains in morale, loyalty, and performance.

​1. Handwritten Notes
A simple, heartfelt note goes a long way. Taking a few minutes to write a personal message shows that you genuinely value someone. This is one of the most personal and time-consuming ways to show gratitude, but that extra effort makes it incredibly meaningful. It’s old-school, thoughtful, and memorable.

2. Social Media Shout-Outs
Give someone a public thank you on your company’s social media pages. Highlighting a staff member’s hard work or a client’s loyalty can help them feel noticed and appreciated, and it doesn’t cost anything.

3. Treats and Snacks
Everyone loves a surprise snack. Bringing in donuts, cookies, or even a small basket of healthy treats for your team or clients shows you care about their day.

4. Personalized E-Cards
E-cards are budget-friendly and can be customized with a fun message, GIF, or photo. They’re especially perfect for remote teams or clients you can’t visit in person.
​
5. Celebrate Milestones
Acknowledge birthdays, work anniversaries, or client partnership milestones. A quick email, small cake, or shout-out at a meeting goes a long way in making someone feel appreciated.

6. Offer Extra Time Off
Even a half-day or a “leave early” Friday can be a wonderful way to say thank you. It shows respect for their time and work-life balance.

7. DIY Gifts
Handmade or personalized gifts can be simple and inexpensive. Think homemade cookies, a framed photo, or a hand-painted thank-you card. Thoughtfulness beats cost every time.

8. Share Knowledge
Want to wow your clients or team without spending a dime? Share what you know! Whether it’s a clever tip, a helpful resource, or insider advice, giving someone a little nugget of knowledge shows you care about their success. At Big Deal Company, this is one of our specialties. We love helping clients and teams level up with practical strategies and insider insights.

9. Create a Gratitude Wall
Designate a space where team members can leave notes of appreciation for one another. It’s a fun, interactive way to keep gratitude visible all year long.
​
10. Spotlight Stories
Everyone loves to be noticed, and sharing someone’s story is a powerful way to show appreciation. Highlighting staff achievements or client successes in newsletters, social media, or even team meetings not only makes them feel valued but also inspires others. It’s a simple way to celebrate wins, big or small, and create a culture of recognition. We know that telling these stories can turn everyday accomplishments into memorable moments. When you shine a light on people, you build stronger connections, foster loyalty, and show that you genuinely care about the people who make your business thrive.
 
Gratitude does not have to come with a hefty price tag. The key is thoughtfulness, personalization, and consistency. Small gestures, when done with care, can create a ripple effect of positivity. When employees feel appreciated, they are more engaged, motivated, and likely to stay with your company longer. Clients who feel valued are more loyal, more likely to refer others, and more open to long-term partnerships. Even something as simple as a handwritten note, a shout-out, or a small token of appreciation can strengthen relationships, boost morale, and improve overall business performance. Remember, showing gratitude is an investment in people, and the returns can be enormous, going far beyond money.

You don’t have to grow alone - we bring strategy, community, and creativity to the table!

What do we mean by “marketing channels”?
A marketing channel is any path or medium you use to get your message out - where people see, hear, or engage with your brand. Channels can be physical/traditional (print ads, radio, direct mail, in-person events) and/or digital (social media, email, SEO, paid ads, content marketing, etc.).
 
Using multiple channels means you’re reaching people in more than one place. Why does that matter?
Let’s dig in!
 
Traditional vs. Digital Channels: A Quick Comparison

Traditional Marketing Channels
These include more “offline” methods such as print ads, billboards, flyers, radio or TV commercials, direct mail (this is not dead!), and in-person events or trade shows. They’re great for building local awareness and trust - especially with audiences who may not spend a lot of time online. Traditional methods are often memorable and provide high visibility, but they can also be expensive, harder to measure ROI, and less flexible in terms of change.
 
Pros of Traditional Channels:

• Great for local and in-person visibility
• Effective for older or less digital-savvy audiences
• High trust and credibility from tangible formats
• Memorable and attention-grabbing

 
Challenges with Traditional Channels:

• Can be costly (print, air time, materials)
• Difficult to track ROI accurately
• Harder to adapt or adjust in real time
• May not reach a digitally engaged audience

 
Digital Marketing Channels
These include social media (Facebook, Instagram, LinkedIn, TikTok), email marketing, websites, blogs, search engine optimization (SEO), paid online ads (like Google Ads or display ads), podcasts, webinars, and online video content. Digital channels allow for targeting, real-time feedback, and often lower costs. They’re data-rich and flexible but can be crowded or complex if not handled with a clear and compelling strategy.

Pros of Digital Channels:

• Easy to track and measure performance
• Typically, more cost-effective than traditional methods
• Targeted and personalized messaging
• Real-time feedback and flexibility
• Scalable across wide or niche audiences

 
Challenges with Digital Channels:

• It can be overwhelming and sometimes oversaturated
• Requires consistent content creation and tech know-how
• Platforms change frequently (algorithms, formats)
• May feel impersonal if automation outweighs connection

 
Why Your Business Should Use Multiple Marketing Channels

Marketing isn’t a one-size-fits-all - and neither are your customers. Relying on a single channel to reach your audience is like fishing with one hook in a wide ocean. To truly connect, engage, and grow, your business needs to show up in more than one place. Here’s why embracing a mix of marketing channels is not only smart - but essential:
​
Reach more people/meet them where they are.
Different customers prefer different channels. Some still read magazines. Others are glued to Instagram or LinkedIn. Podcasts influence others. If you only pick one, you’ll miss out on people who aren’t active there. Using multiple channels broadens your reach.

Reinforce your message and build trust.
Seeing your brand in more than one place makes it more memorable. When someone sees your content on social media, then gets a postcard in the mail, then an email, your voice becomes more familiar, and trust builds. Consistency across channels is key.

Cover all stages of the customer journey.
Different channels work better at different stages:

• Awareness - billboards, social ads, events
• Consideration - blogs, reviews, email series
• Decision - paid search, offers, product pages
• Retention & Loyalty - newsletters, community, follow-ups

               Having multiple ways to touch people at these stages means fewer gaps and losses.

Adaptability & resilience
Trends change fast - what’s hot one year (say, print or a certain social platform) can fade. If you invest in only one or two channels, you’re exposed if those channels underperform, change their rules, or lose audience interest. Diversifying means you can shift more weight to what works.

Better use of data and smarter decisions.
Multiple channels produce multiple data points. You can compare what’s working best, see where customers prefer to interact, where they drop off, and which channels yield the highest ROI. That helps optimize spending, content, and offers.

Maximize conversion opportunities
Often, potential customers need several touchpoints before they make a decision. Multiple channels can mean more opportunities to convert them - in different ways. A radio ad can provide awareness, while Instagram content engages them, and an email finally nudges them to take action. More channels = more paths to conversion.

How to Choose the Right Channels for Your Business
It’s not about doing all the channels. It’s about choosing the channels that align with our audience, budget, and goals. Here are key considerations and steps:

Know your audience well
Who are your customers or clients? What media do they use? Age, location, habits, preferences. Do they read local newspapers? Are they active on social media? Do they attend local events? Do they prefer digital or more traditional forms? Map out where they spend their time consuming information.

Clarify your goals
Are you trying to build awareness, generate leads, sell directly, grow loyalty, or something else? Different goals pair better with different channels. For instance, launching a new service might require a big reach first (traditional + digital awareness channels), then more nurturing (content, email). For nonprofits, donor acquisition and community involvement may be key goals, which suggests a mix of in-person engagement, storytelling in content, social media, and email.

Evaluate your budget & resources.
Budget isn’t just dollars - it’s time, staff, and creativity. Some channels are cheap in media spend but require lots of content or design. Other channels cost more to buy ad space or print. Don’t stretch too thin - you want quality and consistency. It’s better to do a few well than many poorly.

Test & measure
Pick a couple of channels, run a few campaigns, and monitor your results. Use metrics that matter: reach, engagement, lead generation, conversion, cost per lead, or sale. See which channels outperform others. Then shift investments toward what works. Also, be ready to stop or reduce channels that underperform. Understanding how different touchpoints contribute to worthy conversions (multichannel attribution) is very helpful!

Ensure consistency across channels.
Your brand voice, message, look, and feel should be unified - no matter where you are sharing your message. Even if execution (style and format) differs from channel to channel, the underlying identity should be unmistakable. That builds credibility and trust with your audience and customers.

Scale over time.
You might start with one or two channels, then add more as you learn what works. It’s OK to begin small! Use early wins to justify scaling and growth. Think of channels as tools in your toolbox - you don’t need them all at once. But having options lets you respond to changes and new opportunities.

Why Diversifying Marketing Channels is Smart AND Rewarding
When it comes to marketing, putting all your eggs in one basket is risky business. You could be a nonprofit looking to grow awareness or a small business trying to boost leads - relying on just one or two channels limits your reach, and ultimately, your results. Diversifying your marketing channels means you’re spreading your presence, reducing risk, and opening the door to greater impact and return. Here’s why it works so well:
 
It minimizes risk and boosts adaptability.
Change is a constant in marketing, and marketing platforms are changing constantly. Algorithms shift. Costs fluctuate. What worked great last year might not deliver the same results today. When you diversify your marketing mix, you’re not over-relying on any single platform. If one slows down, others can carry the weight. That flexibility gives your business more staying power, no matter what’s trending!

It increases your return on investment over time.
Multiple channels create multiple data streams. That means you can compare what’s working, double down on high-performing efforts, and cut back where results lag. This leads to smarter spending over time and more efficient marketing strategies - ones that will keep improving the more you test and learn.

It strengthens your brand’s presence and authority.
Being visible in more than one place reinforces your credibility. When someone sees your brand on social media, reads a blog, hears a podcast mention, or gets a direct mail piece, they start to recognize you as a trusted, established voice. For nonprofits and businesses alike, consistent visibility fosters long-term trust.

It improves the customer experience.
We all know that every customer is different. Some love email. Others scroll on Instagram. Some prefer local events or in-person networking. Diversifying your channels means you’re giving people options for how they want to engage with your brand. That makes their experience smoother, more comfortable, and more personal. This will surely lead to stronger loyalty among your customers and could turn them into ambassadors for your brand!

It creates compounding effects across channels.
When your marketing channels work together, the impact multiplies! A blog post boosts SEO, drives website traffic, and becomes social media content. A podcast interview increases awareness and links back to your newsletter. These touchpoints feed into each other, building momentum that’s hard to replicate with just one channel alone.

Putting It All Together: Big Deal Company’s Approach

​Here’s how we help clients build diversified and strategic channel mixes - because we believe no business has to grow alone:

• We begin by researching you and your audience. We track where your followers spend their time, how they make decisions, and which channels they trust.
• We work with you to set clear goals (awareness, lead gen, sales, loyalty, etc.) so that each channel’s role is defined.
• We build an integrated strategy. We select a few core channels to launch and work to make sure that your message is consistent, creative, and on-brand.
• We implement with measurement in mind - tracking what works, where attention is strong, and where tweaks might be needed.
• As we learn, we fine-tune channel mix - adding or reducing channels, redirecting resources so you get the best returns.

We also lean on community and creativity. We do this by tapping into local networks, storytelling, partnerships, and content that resonates. Because - no matter how many channels you use, your story, your values, and your authenticity are what make you stand out.
 
You don’t have to try every channel. But using multiple marketing channels - chosen strategically, executed thoughtfully, and measured carefully - can take your business beyond standalone reach. It means more visibility, more trust, more opportunities to connect with prospective clients, donors, or customers - on their terms.
 
Diversifying your channels gives you levers you can pull when things shift. It helps you build stronger relationships and ultimately grows your impact in a way that feels creative and sustainable.

Marketing Channel Selector: A Quick Checklist for Your Business 
Use this worksheet to determine which marketing channels best align with your goals, audience, and available resources. Grab a pen - or copy into a doc - and check off what applies to you!

Step 1: Define Your Primary Goal(s)What do you want your marketing to accomplish? Check all that apply.

• Build brand awareness
• Attract new customers or donors
• Generate leads or inquiries
• Increase sales or registrations
• Strengthen loyalty or repeat engagement
• Drive traffic to a website, storefront, or event
• Educate or inform your audience
• Build authority in your industry or community

Step 2: Know Your AudienceWhere are they spending time? What do they respond to? Check all that apply.

• They spend time on social media (which platforms? _______)
• They regularly check their email
• They read local newspapers or magazines
• They attend in-person events or conferences
• They search online for services like mine
• They listen to podcasts or watch YouTube
• They respond well to direct mail or printed materials
• They prefer in-person contact or phone calls

Step 3: Assess Your ResourcesHow much can you realistically commit to each channel?
 
Budget Availability:

• High (can afford advertising, hiring help)
• Medium (can do a mix of organic and paid)
• Low (need to focus on free/low-cost channels)

 
Time & Team Support:

• I have a team that can help with marketing
• I’m mostly doing this solo or with limited help
• I can consistently create content (blogs, videos, posts)
• I need marketing to be mostly automated or “set and forget”

Step 4: Evaluate Channel FitMatch your answers to these common marketing channels:

Step 5: Prioritize & Plan Your Channel Mix
Pick 2-3 core channels to focus on first based on your goals, audience, and resources. List them here:
1.
2.
3.

Optional: List 1-2 channels you might test or add later:
4.
5.
 
Bonus Tips:

• Start small and grow. You don’t need to master all channels at once.
• Reuse content across platforms (e.g., turn a blog into a newsletter or social post)
• Track your results and adjust monthly or quarterly.
• Stay consistent - marketing takes time to show results!

You've booked the venue, lined up the speakers, and polished your PowerPoint transitions like they're Oscar-worthy. But here's the million-dollar question: Will anyone actually show up? If your RSVP list is looking more like a sad grocery receipt than a blockbuster guest list, don't panic. Let's crank up your event attendance with these 10 clever marketing tricks.

1. Create a Sense of Urgency
Let's face it—humans are deadline junkies. If you say "register anytime," people will forget to register at all.  Add a countdown, slap on an "Early Bird Ends Soon!" tag, or whisper "limited seats."  Watch that FOMO do its magic.
 
2. Highlight Transformational Outcomes
Nobody wakes up thinking, "Wow, I hope today's event helps me slightly improve at spreadsheets." Paint the big picture. What will attendees become after your event? The smarter, savvier version of themselves? Spell it out like it's a movie trailer for their future.
 
3. Leverage Social Proof
You could shout from the rooftops about how great your event is—or just let someone else do it for you. Flash those glowing testimonials, past event pics, or a humble brag like "500+ marketers can't be wrong." Because in 2025, reviews are the new resume.
 
4. Target Audience Pain Points
Spoiler: People attend events to solve problems, make connections, and show support. If your audience is drowning in the analytics, doesn't understand, or is struggling to convert leads, call it out—then throw them a lifeline. Make them feel seen, and then show how your event is the hero they didn't know they needed.
 
5. Use Engaging Storytelling
Humans love stories. Charts? Not so much. Share a tale of someone who went from a confused newbie to an empowered expert, thanks to your event or organization. Bonus points for drama, humor, and a satisfying arc. This isn't just content—it's content with a vavoom.

​6. Offer Exclusive Incentives
People love to feel special. Create a VIP tier, sneak in a "by-invitation-only" networking lounge, or include a gift bag that doesn't suck. People line up for the handshake when you make attendance feel like joining a secret club.
 
7. Utilize Multi-Platform Campaigns
You wouldn't propose on the first date, so don't expect one Instagram post to seal the deal. Email it. Boost it. Tweet it. LinkedIn the heck out of it. Be politely persistent until your audience dreams about your event in their sleep.
 
8. Incorporate Visual Contrast
Gray text on a beige background? Groundbreaking. (Not.) Use bold colors, sharp images, and headlines that punch through the scroll. You want your ad to look like the Beyoncé of the feed—unignorable.
 
9. Clarify Benefits with a Clear CTA
If your call-to-action sounds like a TED Talk, rewrite it. "Click here to register" isn't Shakespeare, but it works. Lay out what attendees get and make that "Register Now" button shine.
 
10. Tap Into Emotions and Logic
Lead with the feels—"Grow your confidence. Network with people who get it."—then back it up with facts like, "98% of attendees say they'd come back." You're appealing to both the heart and the spreadsheet.
 
So, if you're ready to transform your event from a "maybe" to a "must-attend," it's time to call in the pros. Enter BIG DEAL Company—a powerhouse of creativity and precision. With a knack for turning visions into unforgettable experiences, we specialize in making your event the talk of the town. Visit bigdealcompany.com and let the magic begin.

Real Talk on AI in Event Planning
As an event planning and marketing business committed to staying at the forefront of industry trends, Big Deal Company has spent a lot of time analyzing the use of AI in all of our work. New tools? New trends? We are all about it! But sometimes, it is helpful to hit the pause button, particularly when it comes to AI.
 
Don’t get us wrong - AI has some amazing uses. It can streamline a schedule, crunch data like a champ, and it is a helpful tool in brainstorming creative ideas and jumping off points. But when it comes to planning real-life events with real-life logistics (and budgets!).... Let’s just say there are some major reality checks happening.
​
When AI Inspo Gets Out of Hand
Let’s start with what’s driving planners and creatives a little nuts these days. Clients are coming in with AI-generated “inspo” pics that oftentimes look like they were ripped straight from a sci-fi fantasy - literally impossible to pull off.
 
We’re talking about extravagant chandeliers hanging from glass ceilings, flower walls defying gravity, hair that could only exist in a wind-free world. Wedding planners, stylists, and even plastic surgeons are all saying the same thing: AI is warping expectations, and it’s putting professionals in a tough spot.
 
One wedding consultant told The Washington Post she lost a five-figure gig just for saying, “Hey, maybe the Met Gala look isn’t in your $10K budget.” Ouch.

​AI Can Be Smart - But It’s Not Creative Like a Human
AI is a powerful tool for streamlining schedules and analyzing data - but it doesn’t get the vibe or vision of an event the way humans do. An AI tool might say, “Great, let’s do a Gatsby-themed party,” without realizing that you’ve already had three Gatsby parties in your circle this year - and everyone’s over it.
 
Events aren’t just schedules and color palettes - they’re emotions, energy, and connection. And you need humans to truly get that. AI-generated ideas often result in uninspiring and generic event themes, missing the emotional resonance that human planners provide.
 
Misinformation is a Real Risk
Another AI issue? AI sometimes just makes stuff up. These are often called “hallucinations,” and they’re a big deal in event planning. Imagine putting the wrong location on invites or promising a feature that doesn’t even exist - just because AI spit it out. One wrong detail and you’re dealing with big chaos on the big day.
 
For example, we ran event information for one of our clients through a design app’s AI feature to create an event poster, and this is what it spit out:

The AI-description it provided for the poster read: “A vibrant poster announcing a book release party for 'Brewed at Altitude' hosted by Mulberry Max on May 3rd. The design features a stylized illustration of a mountain range with a steaming mug of beer superimposed, set against a backdrop of sunset hues. The text ‘Brewed at Altitude Book Release Party’ is prominently displayed in a bold, elegant serif font, with supporting text detailing the event: a lecture by Colorado historians and authors and local brewery tastings. The overall style is clean, modern, and visually appealing, incorporating elements of vintage poster design.”
 
A steaming mug of beer? Misspelling? Yikes! However, on a serious note, AI missed the boat on date, time, and location. Some of that is in the design, but it is not very clear and certainly not on brand.
 
Let’s Talk About Data Privacy (Because It’s a Big Deal at Big Events)
Like we’ve already said - AI can help support large projects, whipping up personalized itineraries, automating customer service, and even generating slick marketing designs with a few pitfalls (reread that last section). However, we can’t ignore the elephant in the ballroom: data privacy.
 
When you’re planning large-scale conferences or corporate events, you’re collecting a lot of attendee data - everything from dietary restrictions to session behavior to professional affiliations. That’s a goldmine of information - and a massive responsibility to safeguard.
 
Real talk: The moment you feed that data into an AI tool, you’ve got to ask some serious questions. Who else can access it? Where is it stored? How is it used? And are you absolutely sure it’s secure?
 
Real tip: Don’t input sensitive information into just any AI app - especially not public ones. And when using tools like ChatGPT for creative stuff, keep your prompts super generic. That marketing headline? Go ahead. Internal attendee data or budget details? Steer clear.
 
If you’re managing a big event, think of AI as a helpful assistant. Great at sorting information and handling tasks - but not someone you hand the keys to the vault. Protect your attendees. Protect your organization. And be smart about how you use the technology.
 
It’s Not Cheap Either
AI is not always the budget-friendly solution it’s hyped up to be. There are a lot of free or low-cost AI tools floating around, but when you’re looking at scalable, secure, and truly effective AI for event planning - especially for corporate meetings and conferences - you’re entering serious investment territory.
 
For example, custom AI-powered event apps. Between development, software licenses, integrations, testing, and ongoing maintenance, you could easily be looking at a $25,000 - $50,000 price tag. That’s before you even account for team training, cybersecurity compliance, or system upgrades. Ouch!
 
The big takeaway? AI can definitely be powerful, but it’s not plug-and-play on a shoestring budget. You need a solid strategy and wallet to make it work without compromising on security, creativity, or control.

Take it from our 3-handed AI generated team member below.

​The Bottom Line: Keep It Real
At Big Deal Company, we love innovation. But we also love reality. While AI can be super helpful behind the scenes, it’s not ready to take over event planning yet. Your dream day, launch party, or corporate bash deserves ideas that are doable, creative, and crafted by professionals who get it.
 
So - bring the AI inspo if you want - we’ll help you filter it through what is actually possible. Because when it comes to planning an unforgettable event, the human touch still wins every time.
 
Want to see some fantastic human-created events in action? Visit our website and see how Big Deal Company can make your event dreams come true. You can stay on top of all of the latest event trends and local event calendars by signing up for our monthly newsletter. You can also find us on Facebook, Instagram, LinkedIn, and YouTube.

​Choosing between in-house and outsourced marketing is a crucial decision that impacts your brand’s growth, efficiency, and ROI (return on investment). Each approach offers unique benefits, and the right choice depends on various factors, such as budget, scalability, and creative needs.
 
At Big Deal Company, we understand that marketing is more than just strategy - it’s about creativity, connection, and delivering results. As a leading marketing collective, we specialize in high-impact campaigns, event planning, and brand growth strategies. Whether you’re looking to build an internal team or leverage expert outsourced marketing services, we help businesses navigate the best approach to achieve their marketing goals. Let’s dive into the benefits of both in-house and outsourced marketing to help you and your business make an informed decision.

In-House Marketing
Pros:

• Deep Brand Understanding - Your team lives and breathes your brand, ensuring messaging aligns with our company’s voice and values.
• Direct Communication - Immediate feedback and collaboration lead to quick decision-making and adaptability.
• Complete Control - You oversee all strategies and executions, providing alignment with your exact standards and objectives.

Cons:

• Higher Costs - Salaries, benefits, training, and tools add up, making it a significant investment.
• Limited Skill Sets - Your team might lack specialized expertise, requiring additional training or hires.
• Scalability Challenges - Expanding or reducing the team based on project needs can be slow and costly.

Outsourced Marketing
​Pros:

• Access to Experts - Agencies offer specialized skills across various marketing disciplines, ensuring high-quality execution.
• Cost-Effective - You pay for services as needed, avoiding the overhead associated with full-time employees.
• Scalability and Flexibility - Easily adjust the level of services based on your current needs without long-term commitments.

Cons:

• Less Brand Familiarity - External teams may require time to fully grasp your brand’s nuances and values.
• Communication Delays - Working with external partners can sometimes lead to slower decisions and implementation (due to delays on both sides!).
• Potential Misalignment - There’s a risk that the agency’s vision doesn’t perfectly align with your brand’s goals.

Financial Considerations
Hiring an in-house marketing team involves significant costs, including salaries and benefits. For example, hiring a marketing manager, content creator, SEO specialist, and designer can collectively cost over $150,000 (conservatively) annually.
 
Engaging an agency like Big Deal Company can be more economical. Monthly retainer rates for comprehensive services like SEO, PPC, and content marketing can total around $7500 or less, offering a broad range of expertise without the long-term financial commitment.
 
Creation and Ideation
In-house teams will have an intimate understanding of your brand. They will have an easy time fostering ideas that align well with company culture and objectives.
 
Outsourced agencies can bring fresh perspectives to your vision and goals. Contracted agencies typically have teams that can draw on diverse experiences across industries, which can lead to innovative and creatively unique campaigns.

​Which One Is Right for You?
The best choice depends on your business’s size, budget, and marketing goals. If you need a hands-on team that fully embodies your brand or you deal with sensitive information that needs to reach niche audiences, an in-house team might be the way to go. If you want access to top-tier expertise that is always on top of the latest trends and that can provide flexibility and cost savings, outsourcing could be the smarter move.
 
At BIG DEAL Company, we specialize in bringing creativity to life - whether through unique marketing strategies, innovative campaigns, or unforgettable events. We’re purveyors of fun, passionate about growth, and dedicated to making every client a priority. If you’re looking for a marketing partner that delivers results with energy and originality, let’s make something amazing together!
 

**10 Proven Strategies to Drive Foot Traffic to Your Business**
If you’re launching a product, hosting a workshop, or throwing a grand opening, attracting attendees is key to a successful event. Here are 10 proven strategies to drive foot traffic to your business events.

​How do I draw foot traffic to my business event?

Generate Social Media Buzz  
Create buzz ahead of your event by leveraging social media. Remember: the more popular an event appears, the more likely passerby are to stop in. Don’t rely solely on people who happen upon your event that day to fill the room. Utilize Facebook events, Facebook and Instagram posts and stories, and even LinkedIn posts to reach your audience.

Use Strategic Timing  
If your goal is to draw the public to your business event, you’ll need to schedule it for the time you see the most foot traffic, which means collecting some data. Pay attention to the days of the week and times of day your location sees the most passerby.
 
For many downtown districts, this means weekend afternoons – but you’ll also want to ensure that you aren’t competing for attendees. Larger events can bring even more foot traffic to your area, but beware of similar, simultaneous events that could draw visitors away from your event.

​Create Eye-Catching Visuals  
Generate curiosity and capture the attention of passerby with eye-catching signage and decorations. Make it clear that an event is happening and that all are invited. Phrases like “open house,” “open to the public,” or “come on in” communicate that your event is open to the public. Vibrant banners, posters, or digital displays should convey key details about the event quickly and effectively.
 
Colorful decorations will attract attention and create a welcoming atmosphere – not to mention make for attractive photos you can share on your business’s social media pages and website.

Put Engaging Staff Front and Center  
Your staff is the face of your brand and can play a pivotal role in the success of your business event. Position your most outgoing, friendly employees toward your event entrance to create a welcoming atmosphere. Engaging staff can effectively communicate your brand’s message, answer questions, and provide personalized assistance, making potential customers feel valued.
 
This level of interaction not only enhances the overall attendee experience but also leaves a lasting impression that can lead to increased brand loyalty and positive word-of-mouth promotion.

Partner with Neighboring Businesses  
One way to use the draw of another business or event to increase your own foot traffic, rather than pull guests away from your event, is to partner with other businesses or events. Other businesses can distribute flyers, display posters, or share information about your event.
 
In return, you can spread the word about their business to your event attendees, or even offer guests discounts for both businesses. This mutual support is a great way to expand your reach in the community long-term.

Offer Discounts  
Everyone loves a good deal. Offering discounts can lure otherwise hesitant passerby into your event. This strategy not only boosts initial attendance but also helps create a sense of urgency.
 
You can also promote these discounts ahead of time to your existing customers through your website, social media, and email lists. The more people are at your event, the more additional foot traffic you’ll see, as people are naturally drawn to events that appear popular. 

​Host Giveaways  
Hosting a giveaway, contest, or game is another fun way to generate excitement about your event. You can offer products or services from your business, a gift basket with products from local business partners, or deep discounts as prizes. Promote the giveaway on your social media platforms and website. Encourage participants to share the event with their friends and family to increase reach and engagement.

Offer Demonstrations or Presentations  
Live demonstrations or presentations provide a dynamic and interactive experience that engages your attendees on a deeper level. These live elements allow participants to see products or services in action, which can effectively showcase their features, benefits, and real-world applications.
 
Moreover, live demonstrations and presentations add substance to your event, creating a memorable and impactful experience, which makes attendees more likely to generate positive word-of-mouth for your business.

Host Activities  
Entertainment is a big draw for events of all kinds. Regardless of your end goal, there’s a creative, entertaining way to achieve it (Psst – this is BIG DEAL Company’s specialty!) Trivia about your company or products, a prize wheel, or games that require attendees to compete against each other for prizes are great interactive ways to spread the word about your products or services.

​Create a Photo Op  
Influencer marketing – using a person with the ability to influence potential buyers of a product or service to promote or recommend the items on social media – is still going strong. One simple way to encourage event attendees to post about your business on social media is to create photo opportunities.
 
We suggest using your brand logo and colors to create an eye-catching backdrop with standout decor (think: balloon arches, floral or greenery walls, or a red carpet). Use signage to encourage guests to pose with their friends and post the photos while tagging your business and/or using special event hashtags. Props are another fun twist, especially if your event has a specific theme.
 
Ultimately, people attend events because they expect to gain something valuable. Remember, the key is to communicate the value of your event and create a buzz that attendees can't resist: on social media leading up to your event, using eye-catching signage the day of, and with unforgettable experiences for attendees. With these strategies, you'll be well on your way to hosting a successful event that leaves a lasting impression in your community.
​
At BIG DEAL Company, we're dedicated to helping local businesses succeed. Contact us today to explore how we can collaborate to make your next event a resounding success.

​Planning an event – whether it's a corporate conference, a fundraiser, or a personal celebration –  requires attention to detail, expert coordination, and quick problem-solving. Hiring a skilled and experienced event planner can be the key to transforming your vision into a seamless and memorable reality, saving you time and money.
 
However, not all event planners are created equal. We’ve seen it before – and our team has even been called in last-minute to fix events that have gone off track. In this blog, we'll explore some essential steps to help you make an informed decision.
 
Short on time? Download our “How to Carefully Choose an Event Planner” cheat sheet.

Research
 
Utilize online platforms, recommendations from colleagues, and reviews to create a shortlist of professionals with a proven track record. Look for planners who have experience in organizing events similar to yours and have positive testimonials from satisfied clients.
 
Consider factors such as the number and scale of events they have organized, the types of events they specialize in, and their familiarity with your event's specific requirements.
 
Check References
 
Dig deeper into the experience and expertise of each potential event planner on your shortlist. Request and check references from past clients to gain a better understanding of the event planner's reliability and professionalism. Honest feedback from those who have previously worked with the planner can provide valuable insights into their communication skills, ability to handle challenges, and overall performance.

Look for Creativity and Innovation
 
Events require a creative touch to stand out and leave a lasting impression. Evaluate the event planner's creativity by reviewing their portfolio and asking about unique solutions they've implemented in the past.
 
A planner with a flair for innovation can bring fresh ideas to the table and elevate the overall experience of your event. Our team excels in this area – creativity, originality, and flexibility allowed us to grow our events business when the pandemic hit, while others scaled back.
A seasoned event planner like BIG DEAL Company will bring valuable insights and problem-solving skills to the table.
 
Communication Skills
 
Effective communication is paramount in event planning. Assess the event planner's communication skills, responsiveness, and ability to understand and articulate your vision. Clear and open communication fosters a collaborative relationship, ensuring that everyone is on the same page throughout the planning process. Emergencies will arise, so an attentive planner who responds promptly is a must.
 
Transparency and Integrity
 
Choose an event planner who operates with transparency and integrity. This includes providing detailed contracts, outlining fees and expenses clearly, having direct conversations about expectations, and being honest about potential challenges or limitations. A trustworthy event planner will draw on their experience to prioritize your best interests and ensure a successful event.
 
Your choice of event planner can significantly impact the success of your event. Remember, a well-chosen event planner not only executes logistical details but also adds a touch of magic to create an unforgettable experience for you and your guests – this is our favorite part!
 
Download our How to Carefully Choose an Event Planner cheat sheet for reference as you navigate the event planner selection process.
 
Looking for fresh recommendations and new relationships? Reach out to BIG DEAL Company. For more industry tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.
 

As we stand on the threshold of a new year, our industry and our clients are buzzing with excitement and questions about what lies ahead. From the evolution of technology to the changing preferences of event attendees, the landscape of events continues to transform. Here are nine predicted event trends for 2024 our BIG DEAL team thinks will hold true in the year to come.

​Micro events
Micro events are smaller events for 10-50 guests that Bizzabo reports are on the rise – a trend we’ve seen amongst our own clients. Micro events are more affordable in an industry with rising prices, personal and meaningful, and create the perfect atmosphere to network and collaborate.
 
Micro events also allow you to get creative with more venue options, unique experiences that are harder to replicate with hundreds of guests, and promote more interaction with guests leading to more meaningful and long-lasting relationships.
 
Year-round event cycle
With micro events comes the year-round event cycle. Where organizations traditionally held one supersized event per year, we’re now seeing a preference among attendees and our clients for multiple, smaller events throughout the year.
 
Mini events year round provide consistent education and engagement for clients and attendees, keeping your mission and brand front of mind in your community.

Sustainability is becoming non-negotiable
The sustainability wave is hitting the events industry harder than ever. Conscious consumers demand eco-friendly practices, and we event planners are stepping up to the challenge. Corporations are seeing their carbon footprint under the magnifying glass, which translates to their events. We’re seeing clients requesting reusable and recycled event materials, paper-free events, and simpler menus with vegetarian and vegan options.
 
From reducing waste and carbon footprints to sourcing local and sustainable materials, 2024 will witness a significant push towards greener events.
 
Immersive experiences
Event attendees continue to seek more all-encompassing, out-of-the-box event experiences – which is where our creative events team excels. Gone are the days of conferences in dimly lit rooms with stale coffee. Natural light, outdoor and nature-influenced spaces, and flexible, intimate settings are increasingly popular.
 
These new event experiences are worth investing in; they are memorable for attendees and yield higher ROI than events of the past.
 
New technology standards
Technology also plays a role in event experiences. Attendees can expect to interact with products, venues, or speakers in new dimensions through Augmented, Mixed, and Virtual Reality, enhancing engagement and leaving lasting impressions.
 
In the background, technologies enable more data collection for event planners than ever, leading to better understanding of guest preferences for future events.
 
Personalization
Tailoring experiences to individual preferences will be a key focus in 2024. From personalized event agendas to curated content based on attendee interests, the emphasis on creating unique, customized experiences will be paramount. AI-driven tools will play a significant role in analyzing attendee data to deliver personalized experiences.
 
Health and safety continue to drive decisions
Post-pandemic, health and safety considerations remain at the forefront of event planning. Enhanced hygiene protocols and contactless technology will persist in 2024. Event planners will continue to prioritize attendee well-being, ensuring that events are not only memorable but also safe spaces for everyone involved.
 
Diverse and inclusive programming
Diversity and inclusion will be woven into the fabric of events more consciously. 2024 will witness a broader representation of cultures, perspectives, and voices. Events will celebrate diversity through inclusive programming, diverse speaker line-ups, and initiatives fostering equality and representation.

Hybrid events aren’t going anywhere
The rise of hybrid events isn't slowing down. In 2024, we expect them to become even more prevalent. The blending of in-person and virtual elements will cater to diverse audiences, allowing greater accessibility and participation regardless of geographical constraints. The ultimate goal is to seamlessly integrate both worlds, ensuring that remote attendees have an equally immersive and engaging experience.
 
As always in the world of events, the key lies in staying adaptable, innovative, and responsive to the ever-evolving needs and desires of attendees. Our BIG DEAL team is excited to be a part of this journey towards redefining the future of gatherings.
 
For more business marketing tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.

​In the detailed, and often fun world of event planning, the decision to hire a professional can easily be seen as an unnecessary expense. Many people believe that handling the logistics and details on their own will save money in the long run. However, what many fail to consider are the hidden costs associated with not bringing in an experienced event planner, like BIG DEAL Company. The effects can extend far beyond the initial budget, affecting both the success of the event and the long-term reputation of the organization.
 
One of the most tangible impacts of forgoing an event planner is the potential for overspending. Hiring a skilled event planner can actually save money. We know this sounds counterintuitive, but professionals possess extensive networks and negotiating skills, enabling us to secure better deals on venues, catering, and other essential services. Without this expertise, your business may find itself paying a premium for services that could have been obtained at a lower cost.  In other words, we’ve got the hookup on great pricing.
 
Moreover, the value of time cannot be overstated….seriously. Planning an event demands a significant investment of time, effort, and resources that could be better spent on building your business. A dedicated event planner, adept at managing timelines and coordinating logistics, can streamline the planning process and ensure that the event runs seamlessly.

​The true return on investment (ROI) becomes evident when considering the impact on the success of the event itself. BIG DEAL Company brings creativity, innovation, and attention to detail to the table, transforming an ordinary event (yawn) into an extraordinary one (hooray). From thematic designs to engaging entertainment options, our expertise will enhance the overall experience, leaving a lasting impression on attendees. In contrast, a poorly executed event can tarnish the reputation of your organization and hinder your ability to draw in future attendees or clients.  When your event is a smash hit you will enhance your brand image, foster positive relationships with stakeholders, and generate valuable word-of-mouth marketing.
 
The cost of not hiring an event planner like BIG DEAL Company extends far beyond the immediate financial investment. It involves missed opportunities, overspending, and the potential for a tarnished reputation. The next time you’re preparing to plan the next company event remember that your ROI isn’t just in dollars but also in time, success, image, and future opportunities.