As we stand on the threshold of a new year, our industry and our clients are buzzing with excitement and questions about what lies ahead. From the evolution of technology to the changing preferences of event attendees, the landscape of events continues to transform. Here are nine predicted event trends for 2024 our BIG DEAL team thinks will hold true in the year to come.
Micro events are smaller events for 10-50 guests that Bizzabo reports are on the rise – a trend we’ve seen amongst our own clients. Micro events are more affordable in an industry with rising prices, personal and meaningful, and create the perfect atmosphere to network and collaborate.
Micro events also allow you to get creative with more venue options, unique experiences that are harder to replicate with hundreds of guests, and promote more interaction with guests leading to more meaningful and long-lasting relationships.
Year-round event cycle
With micro events comes the year-round event cycle. Where organizations traditionally held one supersized event per year, we’re now seeing a preference among attendees and our clients for multiple, smaller events throughout the year.
Mini events year round provide consistent education and engagement for clients and attendees, keeping your mission and brand front of mind in your community.
Sustainability is becoming non-negotiable
The sustainability wave is hitting the events industry harder than ever. Conscious consumers demand eco-friendly practices, and we event planners are stepping up to the challenge. Corporations are seeing their carbon footprint under the magnifying glass, which translates to their events. We’re seeing clients requesting reusable and recycled event materials, paper-free events, and simpler menus with vegetarian and vegan options.
From reducing waste and carbon footprints to sourcing local and sustainable materials, 2024 will witness a significant push towards greener events.
Event attendees continue to seek more all-encompassing, out-of-the-box event experiences – which is where our creative events team excels. Gone are the days of conferences in dimly lit rooms with stale coffee. Natural light, outdoor and nature-influenced spaces, and flexible, intimate settings are increasingly popular.
These new event experiences are worth investing in; they are memorable for attendees and yield higher ROI than events of the past.
New technology standards
Technology also plays a role in event experiences. Attendees can expect to interact with products, venues, or speakers in new dimensions through Augmented, Mixed, and Virtual Reality, enhancing engagement and leaving lasting impressions.
In the background, technologies enable more data collection for event planners than ever, leading to better understanding of guest preferences for future events.
Tailoring experiences to individual preferences will be a key focus in 2024. From personalized event agendas to curated content based on attendee interests, the emphasis on creating unique, customized experiences will be paramount. AI-driven tools will play a significant role in analyzing attendee data to deliver personalized experiences.
Health and safety continue to drive decisions
Post-pandemic, health and safety considerations remain at the forefront of event planning. Enhanced hygiene protocols and contactless technology will persist in 2024. Event planners will continue to prioritize attendee well-being, ensuring that events are not only memorable but also safe spaces for everyone involved.
Diverse and inclusive programming
Diversity and inclusion will be woven into the fabric of events more consciously. 2024 will witness a broader representation of cultures, perspectives, and voices. Events will celebrate diversity through inclusive programming, diverse speaker line-ups, and initiatives fostering equality and representation.
Hybrid events aren’t going anywhere
The rise of hybrid events isn't slowing down. In 2024, we expect them to become even more prevalent. The blending of in-person and virtual elements will cater to diverse audiences, allowing greater accessibility and participation regardless of geographical constraints. The ultimate goal is to seamlessly integrate both worlds, ensuring that remote attendees have an equally immersive and engaging experience.
As always in the world of events, the key lies in staying adaptable, innovative, and responsive to the ever-evolving needs and desires of attendees. Our BIG DEAL team is excited to be a part of this journey towards redefining the future of gatherings.
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Making Business Personal. We pride ourselves on giving you something to look forward to. We are a connected collective of creatives - owned and operated by outstanding women.