At BIG DEAL Company, we believe strong communities and successful businesses go hand in hand. When businesses give back, they are investing in the social and economic health of the communities that support them. Studies consistently show that community-minded companies enjoy higher customer loyalty, a better reputation, and improved employee retention. Giving back also helps build real relationships, creates goodwill, and can lead to new partnerships and business opportunities. No matter your company’s size, your involvement in the community shows what you value. When people see you as a caring neighbor, they are far more likely to support your business.
​
Here are ten meaningful ways your business can make a difference in your community, along with the benefits you might see in your workplace, brand, and bottom line.

1. Host Employee Volunteer Days
Encouraging your team to volunteer together is a rewarding and visible way to give back. Consider dedicating a workday or two each year for employees to help in the community. Whether they sort food at a pantry, clean up parks, or help at a youth center, working together builds teamwork and pride. Companies that support volunteering often see higher morale, better collaboration, and a stronger sense of company culture. It also improves your reputation as a business that supports the community.
​
2. Offer Donation Matching or Sponsorships
Matching employee donations or sponsoring local programs, events, or nonprofits is a simple but effective way to connect with your community. Donation matching shows your business cares about what matters to your employees, and sponsorships help community projects succeed while raising your profile. When your logo appears on local event banners or programs, it reinforces your presence as a community partner. These efforts not only make a difference to the recipients but also remind the public that your business values generosity and shared success.

3. Share Your Expertise or Services In-Kind
Giving back is not just about money. Your business can also share its skills, products, or services. Donating your expertise, offering marketing help, lending equipment, or providing discounts can make a big difference for nonprofits and community groups with limited resources. This lets your team show what they do best in real situations. It is a creative way to use your strengths for good, grow your network, and earn recognition from community leaders and potential clients.

4. Open Your Space to the Community
If your business has a physical location, consider offering it as a gathering space for community events, meetings, or classes. Hosting workshops, fundraisers, or networking events for local organizations can transform your business into a hub of activity and connection. This type of generosity not only provides valuable space for others but also brings new people into your environment who may later become customers, clients, or partners. Opening your doors to the community shows that your business is approachable, welcoming, and invested in the local ecosystem.

5. Launch a Cause Marketing Campaign
A cause marketing campaign lets you connect your business with a charitable cause. For example, you could donate a percentage of sales to a local group or create a special product that supports a specific project. These campaigns help customers feel they are making a difference when they buy from you. When you are open and sincere, cause marketing builds brand loyalty and gives people a reason to choose your business. It is a win-win that creates a positive impact and increases your visibility.

6. Let Employees Lead the Giving Efforts
Your employees often have strong connections to local causes that matter deeply to them. Inviting them to nominate organizations, propose volunteer projects, or help direct charitable giving ensures that your company’s efforts feel personal and authentic. When employees feel heard and empowered, they become more invested in the company’s mission. This type of involvement builds pride, teamwork, and a shared sense of purpose, all of which contribute to a positive workplace culture. Giving employees ownership of your company’s community impact also increases participation and enthusiasm for your initiatives.
​
7. Form Long-Term Community Partnerships
Building ongoing partnerships with nonprofits, schools, or civic groups shows you are committed beyond a single donation. Long-term relationships help you build trust, see your impact, and become more involved in the community. For example, your business could sponsor a school’s art program, fund a yearly scholarship, or work with a local charity every year. These partnerships keep your business visible and help you become a key part of the community’s growth and success.

8. Support Education, Mentorship, and Career Development
Sharing your expertise through mentorship, workshops, or educational programs helps build a stronger workforce and a better future. Offering internships, hosting student visits, or leading training sessions at local schools lets you make a real difference for others. It also helps your business find and develop new talent. Supporting education shows your company invests in people, skills, and opportunity, which matters to both customers and employees.

9. Commit to Sustainable and Local Business Practices
Supporting your community also means caring for the environment and local economy. Buying from local vendors, cutting waste, and using sustainable practices help make your community healthier and stronger. More customers now look for brands that care about the environment and social issues. When your business follows these values, you build a better reputation and attract customers who want to support responsible companies. These steps help the planet and build trust in your brand.

10. Share Your Impact Story
When your business gives back, share your story. Post updates about volunteer work, partnerships, or donations on your website, blog, and social media. Sharing your efforts can inspire others and help you connect with your audience. Being open about your community work builds trust and shows you mean what you say. People are more likely to support businesses they are proud of, and honest stories can turn customers into loyal fans.

Giving back to the community is more than just a nice gesture. It is a smart and meaningful way to grow your business. When your company supports people, causes, and local projects, you build loyalty and support that money cannot buy. Employees feel proud to work for you, customers respect your values, and partners see you as a trusted collaborator. Today, people want to work with businesses that care about more than just profit.

At BIG DEAL Company, we help businesses build real connections through events, partnerships, and community engagement that make a difference. Whether you need a campaign, an event, or a local partnership plan, our team can help you create giving strategies that fit your brand and bring lasting benefits to your business and community. Together, we can make doing good a big deal.

What a night! Fiesta 2025 brought together over 250 guests, the incredible sounds of Salsa Forte, and a community united in joy and purpose. Together, we raised more than $45,000 to support children and families in Northern Colorado. 

We are so grateful to every donor, sponsor, and supporter who made this celebration possible. Your generosity helps us continue to build a stronger, more vibrant community—one family at a time.

What a night! Thank you to everyone who joined us at The Grainhouse in Windsor to celebrate the 2025 40 Under Forty honorees. Your energy made it such a fun and meaningful evening. We’re thrilled to recognize these inspiring young professionals who are making a difference across the Boulder Valley and Northern Colorado!
​
Host: BizWest
Title Sponsor: The Water Valley Company
Supporting Sponsor: Journey Payroll & HR - CO
Associate Sponsors: Alchemer, The Emporium: An American Brasserie

Finding the Right Volunteers
Leverage Your Existing Network - Reach out to past volunteers, members,
donors, or clients who already know and support your mission, and encourage
employees or colleagues to participate through internal channels.

Community Outreach - Connect with local clubs, schools, universities, and faithbased groups to tap into people looking for meaningful volunteer opportunities or ways to earn service hours.

Online Platforms - Use volunteer websites, social media, and your organization’s
website to advertise roles and make signing up simple and accessible.

Incentives & Recognition - Offer perks such as free entry, food, swag, or
certificates, and highlight opportunities for skill-building and networking to
make volunteering a rewarding experience.

Partnerships - Collaborate with businesses, nonprofits, or community groups to
expand your volunteer base and create mutually beneficial opportunities.

Key Considerations When Recruiting Volunteers
Clear Roles & Expectations - Outline exactly what tasks volunteers will do (setup,
registration, greeting guests, teardown, etc.). Clarify time commitments, dress
code, and any training needed.

Skills & Fit - Match volunteers’ strengths to tasks. Someone outgoing may excel
at guest check-in, while someone detail-oriented might be best at logistics.

Motivation - Understand why someone would want to volunteer—community
impact, networking, professional development, or perks (like free event access).

Communication - Provide timely details before the event and a clear point of
contact during. Use tools like group texts, Slack, or volunteer management apps
if the event is large.

Support & Training - Offer a quick orientation or written guide so volunteers feel
prepared and confident. Make sure supervisors or leads are available for
questions.

Appreciation - Thank them during and after the event. Recognition, small gifts,
or certificates go a long way.

Helpful Roles for Volunteers
Guest & Participant Services - registration/check-in, greeters, ushers, customer
service
Event Operations & Logistics – setup/takedown crew, technical support
Food & Beverage – catering assistance, servers, bus staff
Activity & Program Support – work session assistant, activity coordinator,
stage/performance support
Marketing & Engagement – take photos, post to social media, videographer, and community outreach.
Safety & Accessibility – crowd control, safety monitoring, accessibility assistants
Miscellaneous – runner/floater, VIP, and guest liaison
​
Volunteers can take on a wide range of roles at events, and the right tasks can
make a huge difference in the event running smoothly.

You don’t have to grow alone - we bring strategy, community, and creativity to the table!

What do we mean by “marketing channels”?
A marketing channel is any path or medium you use to get your message out - where people see, hear, or engage with your brand. Channels can be physical/traditional (print ads, radio, direct mail, in-person events) and/or digital (social media, email, SEO, paid ads, content marketing, etc.).
 
Using multiple channels means you’re reaching people in more than one place. Why does that matter?
Let’s dig in!
 
Traditional vs. Digital Channels: A Quick Comparison

Traditional Marketing Channels
These include more “offline” methods such as print ads, billboards, flyers, radio or TV commercials, direct mail (this is not dead!), and in-person events or trade shows. They’re great for building local awareness and trust - especially with audiences who may not spend a lot of time online. Traditional methods are often memorable and provide high visibility, but they can also be expensive, harder to measure ROI, and less flexible in terms of change.
 
Pros of Traditional Channels:

• Great for local and in-person visibility
• Effective for older or less digital-savvy audiences
• High trust and credibility from tangible formats
• Memorable and attention-grabbing

 
Challenges with Traditional Channels:

• Can be costly (print, air time, materials)
• Difficult to track ROI accurately
• Harder to adapt or adjust in real time
• May not reach a digitally engaged audience

 
Digital Marketing Channels
These include social media (Facebook, Instagram, LinkedIn, TikTok), email marketing, websites, blogs, search engine optimization (SEO), paid online ads (like Google Ads or display ads), podcasts, webinars, and online video content. Digital channels allow for targeting, real-time feedback, and often lower costs. They’re data-rich and flexible but can be crowded or complex if not handled with a clear and compelling strategy.

Pros of Digital Channels:

• Easy to track and measure performance
• Typically, more cost-effective than traditional methods
• Targeted and personalized messaging
• Real-time feedback and flexibility
• Scalable across wide or niche audiences

 
Challenges with Digital Channels:

• It can be overwhelming and sometimes oversaturated
• Requires consistent content creation and tech know-how
• Platforms change frequently (algorithms, formats)
• May feel impersonal if automation outweighs connection

 
Why Your Business Should Use Multiple Marketing Channels

Marketing isn’t a one-size-fits-all - and neither are your customers. Relying on a single channel to reach your audience is like fishing with one hook in a wide ocean. To truly connect, engage, and grow, your business needs to show up in more than one place. Here’s why embracing a mix of marketing channels is not only smart - but essential:
​
Reach more people/meet them where they are.
Different customers prefer different channels. Some still read magazines. Others are glued to Instagram or LinkedIn. Podcasts influence others. If you only pick one, you’ll miss out on people who aren’t active there. Using multiple channels broadens your reach.

Reinforce your message and build trust.
Seeing your brand in more than one place makes it more memorable. When someone sees your content on social media, then gets a postcard in the mail, then an email, your voice becomes more familiar, and trust builds. Consistency across channels is key.

Cover all stages of the customer journey.
Different channels work better at different stages:

• Awareness - billboards, social ads, events
• Consideration - blogs, reviews, email series
• Decision - paid search, offers, product pages
• Retention & Loyalty - newsletters, community, follow-ups

               Having multiple ways to touch people at these stages means fewer gaps and losses.

Adaptability & resilience
Trends change fast - what’s hot one year (say, print or a certain social platform) can fade. If you invest in only one or two channels, you’re exposed if those channels underperform, change their rules, or lose audience interest. Diversifying means you can shift more weight to what works.

Better use of data and smarter decisions.
Multiple channels produce multiple data points. You can compare what’s working best, see where customers prefer to interact, where they drop off, and which channels yield the highest ROI. That helps optimize spending, content, and offers.

Maximize conversion opportunities
Often, potential customers need several touchpoints before they make a decision. Multiple channels can mean more opportunities to convert them - in different ways. A radio ad can provide awareness, while Instagram content engages them, and an email finally nudges them to take action. More channels = more paths to conversion.

How to Choose the Right Channels for Your Business
It’s not about doing all the channels. It’s about choosing the channels that align with our audience, budget, and goals. Here are key considerations and steps:

Know your audience well
Who are your customers or clients? What media do they use? Age, location, habits, preferences. Do they read local newspapers? Are they active on social media? Do they attend local events? Do they prefer digital or more traditional forms? Map out where they spend their time consuming information.

Clarify your goals
Are you trying to build awareness, generate leads, sell directly, grow loyalty, or something else? Different goals pair better with different channels. For instance, launching a new service might require a big reach first (traditional + digital awareness channels), then more nurturing (content, email). For nonprofits, donor acquisition and community involvement may be key goals, which suggests a mix of in-person engagement, storytelling in content, social media, and email.

Evaluate your budget & resources.
Budget isn’t just dollars - it’s time, staff, and creativity. Some channels are cheap in media spend but require lots of content or design. Other channels cost more to buy ad space or print. Don’t stretch too thin - you want quality and consistency. It’s better to do a few well than many poorly.

Test & measure
Pick a couple of channels, run a few campaigns, and monitor your results. Use metrics that matter: reach, engagement, lead generation, conversion, cost per lead, or sale. See which channels outperform others. Then shift investments toward what works. Also, be ready to stop or reduce channels that underperform. Understanding how different touchpoints contribute to worthy conversions (multichannel attribution) is very helpful!

Ensure consistency across channels.
Your brand voice, message, look, and feel should be unified - no matter where you are sharing your message. Even if execution (style and format) differs from channel to channel, the underlying identity should be unmistakable. That builds credibility and trust with your audience and customers.

Scale over time.
You might start with one or two channels, then add more as you learn what works. It’s OK to begin small! Use early wins to justify scaling and growth. Think of channels as tools in your toolbox - you don’t need them all at once. But having options lets you respond to changes and new opportunities.

Why Diversifying Marketing Channels is Smart AND Rewarding
When it comes to marketing, putting all your eggs in one basket is risky business. You could be a nonprofit looking to grow awareness or a small business trying to boost leads - relying on just one or two channels limits your reach, and ultimately, your results. Diversifying your marketing channels means you’re spreading your presence, reducing risk, and opening the door to greater impact and return. Here’s why it works so well:
 
It minimizes risk and boosts adaptability.
Change is a constant in marketing, and marketing platforms are changing constantly. Algorithms shift. Costs fluctuate. What worked great last year might not deliver the same results today. When you diversify your marketing mix, you’re not over-relying on any single platform. If one slows down, others can carry the weight. That flexibility gives your business more staying power, no matter what’s trending!

It increases your return on investment over time.
Multiple channels create multiple data streams. That means you can compare what’s working, double down on high-performing efforts, and cut back where results lag. This leads to smarter spending over time and more efficient marketing strategies - ones that will keep improving the more you test and learn.

It strengthens your brand’s presence and authority.
Being visible in more than one place reinforces your credibility. When someone sees your brand on social media, reads a blog, hears a podcast mention, or gets a direct mail piece, they start to recognize you as a trusted, established voice. For nonprofits and businesses alike, consistent visibility fosters long-term trust.

It improves the customer experience.
We all know that every customer is different. Some love email. Others scroll on Instagram. Some prefer local events or in-person networking. Diversifying your channels means you’re giving people options for how they want to engage with your brand. That makes their experience smoother, more comfortable, and more personal. This will surely lead to stronger loyalty among your customers and could turn them into ambassadors for your brand!

It creates compounding effects across channels.
When your marketing channels work together, the impact multiplies! A blog post boosts SEO, drives website traffic, and becomes social media content. A podcast interview increases awareness and links back to your newsletter. These touchpoints feed into each other, building momentum that’s hard to replicate with just one channel alone.

Putting It All Together: Big Deal Company’s Approach

​Here’s how we help clients build diversified and strategic channel mixes - because we believe no business has to grow alone:

• We begin by researching you and your audience. We track where your followers spend their time, how they make decisions, and which channels they trust.
• We work with you to set clear goals (awareness, lead gen, sales, loyalty, etc.) so that each channel’s role is defined.
• We build an integrated strategy. We select a few core channels to launch and work to make sure that your message is consistent, creative, and on-brand.
• We implement with measurement in mind - tracking what works, where attention is strong, and where tweaks might be needed.
• As we learn, we fine-tune channel mix - adding or reducing channels, redirecting resources so you get the best returns.

We also lean on community and creativity. We do this by tapping into local networks, storytelling, partnerships, and content that resonates. Because - no matter how many channels you use, your story, your values, and your authenticity are what make you stand out.
 
You don’t have to try every channel. But using multiple marketing channels - chosen strategically, executed thoughtfully, and measured carefully - can take your business beyond standalone reach. It means more visibility, more trust, more opportunities to connect with prospective clients, donors, or customers - on their terms.
 
Diversifying your channels gives you levers you can pull when things shift. It helps you build stronger relationships and ultimately grows your impact in a way that feels creative and sustainable.

Marketing Channel Selector: A Quick Checklist for Your Business 
Use this worksheet to determine which marketing channels best align with your goals, audience, and available resources. Grab a pen - or copy into a doc - and check off what applies to you!

Step 1: Define Your Primary Goal(s)What do you want your marketing to accomplish? Check all that apply.

• Build brand awareness
• Attract new customers or donors
• Generate leads or inquiries
• Increase sales or registrations
• Strengthen loyalty or repeat engagement
• Drive traffic to a website, storefront, or event
• Educate or inform your audience
• Build authority in your industry or community

Step 2: Know Your AudienceWhere are they spending time? What do they respond to? Check all that apply.

• They spend time on social media (which platforms? _______)
• They regularly check their email
• They read local newspapers or magazines
• They attend in-person events or conferences
• They search online for services like mine
• They listen to podcasts or watch YouTube
• They respond well to direct mail or printed materials
• They prefer in-person contact or phone calls

Step 3: Assess Your ResourcesHow much can you realistically commit to each channel?
 
Budget Availability:

• High (can afford advertising, hiring help)
• Medium (can do a mix of organic and paid)
• Low (need to focus on free/low-cost channels)

 
Time & Team Support:

• I have a team that can help with marketing
• I’m mostly doing this solo or with limited help
• I can consistently create content (blogs, videos, posts)
• I need marketing to be mostly automated or “set and forget”

Step 4: Evaluate Channel FitMatch your answers to these common marketing channels:

Step 5: Prioritize & Plan Your Channel Mix
Pick 2-3 core channels to focus on first based on your goals, audience, and resources. List them here:
1.
2.
3.

Optional: List 1-2 channels you might test or add later:
4.
5.
 
Bonus Tips:

• Start small and grow. You don’t need to master all channels at once.
• Reuse content across platforms (e.g., turn a blog into a newsletter or social post)
• Track your results and adjust monthly or quarterly.
• Stay consistent - marketing takes time to show results!

BIG DEAL Company was thrilled to support Thompson Education Foundation with their annual golf tournament on Friday, August 8th. With the support of 23 sponsors and a full day of community fun, together we raised over $35,000 for the Scheer Student Opportunity Fund. These funds help remove financial barriers to help all students in Thompson School District excel in and embrace education and extracurricular opportunities that might otherwise be out of reach. 

Tournament Highlights: 
Sponsorships & Donations: $39,128.43
Beat the Pro Competition: $4,288

Looking for a fireworks festival near you? Below is the list of the region's 4th of July celebrations that include fireworks.

Colorado Fourth of July Fireworks 2025
July 3rd Events

• Berthoud: Waggener Farm Park, festivitis begin at 5:00pm
• Brighton: Adams County "Stars & Stripes Celebration" at Riverdale Regional Park, fireworks at 9:30 p.m.
• Lakewood: Big Belmar Bash with drone show at 9:15 p.m. (rain or shine)
• Littleton: "Red, White and You" at Clement Park, fireworks at 9:30 p.m.

July 4th Events

• Arvada: Stenger Sports Complex, fireworks at 9:15 p.m.
• Aurora: July Fourth Spectacular at Municipal Center, fireworks at 9:30 p.m.
• Broomfield: Great American Picnic at Commons Park, fireworks at 9:15 p.m.
• Castle Rock: High-flying 15-minute show at sundown (~9:30 p.m.)
• Colorado Springs: Star Spangled Symphony with fireworks at 9:15 p.m.
• Commerce City: 4thFest at Dick's Sporting Goods Park, fireworks after Rapids game (~10 p.m.)
• Cripple Creek: Street festival with fireworks at 9:30 p.m.
• Denver: Coors Field after Rockies games (July 4 & 5)
• Englewood: Belleview Park celebration, fireworks at 9:15 p.m.
• Estes Park: Display over Lake Estes at 9:30 p.m.
• Firestone: 23rd Annual celebration at Miners Park, fireworks at 9:30 p.m.
• Fort Collins: City Park's Sheldon Lake, fireworks at 9:35 p.m.
• Grand Lake: 30-minute barge display at 10 p.m. (fire ban dependent)
• Greeley: Greeley Stampede at Island Grove, fireworks at 9:30 p.m.
• Highlands Ranch: Highland Heritage Regional Park at 9 p.m.
• Longmont: Street party with 300-drone show and fireworks (times TBA)
• Lone Tree: Prairie Sky Park celebration, fireworks at 9:30 p.m.
• Louisville: Coal Creek Golf Course, fireworks at 9:30 p.m.
• Northglenn: E.B. Rains Jr. Community Park, fireworks at 9:15 p.m.
• Parker: Salisbury Park display at 9:30 p.m. (no associated event)
• Timnath: Timnath Reservoir - festivities begin at 6pm
• Thornton: Carpenter Park Fields with parachutists and fireworks at 9:30 p.m.
• Vail: Golden Peak launch at 9:45 p.m. (weather permitting)
• Windsor: 4th of July Celebration 1pm-9pm  Boardwalk Community Park 
• Wllington:  East side of 6th street - fireworks at 9:30pm
  
• Westminster: City Park celebration with fireworks

July 5th Events

• Red Feather: Hiawatha Lake - fireworks at dusk

No Fireworks

• Breckenridge: No fireworks due to fire risks (musical celebrations only)
• Boulder: No city celebration (but Phish concerts July 3-5)
• Golden: No fireworks (Lions Park activities only)
• Loveland: No July 4 celebration due to budget constraints

Times are approximate and weather-dependent. Check local websites for updates.

This year’s Easter Keg Hunts were nothing short of legendary. From bunny ears to tricky clues, local brews to photo-worthy moments, Northern Colorado once again showed up and showed out for a beloved spring-time tradition!

​A Tradition that Hops OnWhat began as a birthday celebration for Big Deal CEO, Christine, 17 years ago has since evolved into a can’t-miss annual event across Fort Collins and Loveland. Fittingly, this year’s Fort Collins hunt actually landed on Christine’s actual birthday - a full-circle moment that made the day even more special. The Easter Keg Hunt blends a fun downtown scavenger hunt with an elevated bar crawl, creating a unique way to connect with local businesses and the community. It’s free for the businesses to participate (not a bad way to have increased foot traffic for a day!). This year, both cities brought the energy, creativity, and spirit that make this event so fun!
 
Fort Collins Hunt Highlights - April 12
The Fort Collins leg kicked off on our favorite downtown patio at Avogadro’s Number. Teams received their first clue here and quickly darted off to their first stop. They worked to unravel creative and tricky clues throughout the afternoon. One multi-step puzzle led teams to a notorious local statue before directing them to Hydrate IV Bar - a clever twist that kept egg seekers on their toes!
 
14 enthusiastic teams zigzagged through 13 fantastic local spots, including Brother’s Bar, Burn Candle Bar, The Emporium at The Elizabeth Hotel, and more. Stops like Sugar Salt Sand and Salt Road Brewery brought vibrant energy, while The Hot Sauce Realm brought the heat - literally! Teams ran through downtown in colorful costumes, themed outfits, and full-on fun!

After hours of clue solving, photo snapping, and bar hopping, the final destination was revealed: Pour Brothers. The cheers, clinks, and storytelling that followed cemented this year’s Fort Collins hunt as one for the books!

FORT COLLINS STATS:
Photos by Dick Knapp Photography
Kick-Off Location: Avogadro’s Number
Stops:
Brother’s Bar
The Hot Sauce Realm
Burn Candle Bar
The Emporium at The Elizabeth Hotel
Paul Wood Florist
Vella Terra (in Old Town Square)
Trailhead Tavern
Hydrate IV Bar
Salt Road Brewing
Sugar Salt Sand
The Corner Slice
Ending Location: Pour Bros
Winning Team: Yellow Team

​Loveland Hunt Highlights - April 19
Loveland’s weather threw in a surprise twist with a blanket of snow the day before kick-off. But by Saturday, the clouds parted and the sun shone bright - just in time for nine excited teams to take it to the streets!
 
Starting at Backyard Tap, this year’s route wound through 14 downtown businesses, including B Sweet Cupcakes, SliceNRoll Pizza, The Flipside, and Wicked Tequila Room. From bar lounges to floral shops and interactive games at the Vella Terra stop, every location added its own flavor to the experience

The hunt wrapped up at 477 Distillery, where teams cheered each other and the craft cocktails flowed! Loveland delivered a perfectly blended mix of community and high-spirited fun, outshining the snowy start!
 
LOVELAND STATS:
Photos by Jen West Photography
Starting Location: The Backyard Tap
Stops:
Loveland Aleworks
B Sweet Cupcakes
Jack Jacks
Scripted
The Flipside
SliceNRoll
Wicked Tequila Room
Mead Kreiger
120 Bar
Vella Terra (near the Loveland Museum)
Tee Shots
Wild Posies
Ending Spot: 477 Distillery
Winning Team: Yellow

​17 Years of Hoppy Memories
The Easter Keg Hunt has officially become a Big Deal in Northern Colorado. What started as a playful birthday idea has grown into a beloved tradition that connects people, celebrates local businesses, and encourages a little friendly competition (and a lot of laughs!). With new clues, new businesses, and new memories each year, this event continues to be a favorite! (Flashback photo below from 2016)

​Thank You & See You Next Year!A huge shoutout to every team that participated, every business that hosted, and every individual who helped make this year’s Easter Keg Hunt unforgettable! Whether it was your first time or your fifteenth, we’re already counting down the days to next year’s event.
 
FAQs
WHAT IS THE EASTER KEG HUNT?
A clue-based scavenger hunt through local businesses, combining puzzles, bar hopping, and fun!
 
HOW CAN I PARTICIPATE NEXT YEAR?
Follow the Easter Keg Hunt on social media and sign up for the Big Deal Newsletter for announcements and event dates.
 
ARE COSTUMES ENCOURAGED?
Absolutely! The more festive, the better! Bunny ears, team themes, and wild outfits are all part of the fun.
 
HOW CAN BUSINESSES GET INVOLVED?
Local businesses interested in participating can reach out to get on the route. We typically send out “feelers” in January via email, direct mail, and phone calls - ANSWER THE CALL to be on next year’s route! We guarantee increased foot traffic to your location during this event, and many players come back after the event.

17th Annual Easter Keg Hunt (2025)
Special thanks Dick Knapp Photography!
1st Place: Yellow Team
2nd Place: Pastel Purple Team
​3rd Place: White Team

Thank you to our participating 2025 businesses:  Avogadros, Brothers Bar, The Hot Sauce Realm, Burn Candle Bar, The Emporium, Paul Wood Florist,VellaTerra, Trailhead Tavern, Hydrate IV Bar, Salt Road Brewing, Sugar Salt Sand,
​The Corner Slice, Pour Brothers

​Fort Collins, CO  April 12, 2025

Thank you to our friends at KDVR for celebrating the JOY the Easter Keg Hunt brings to adults, our community and small businesses in Colorado!
*supporting Animal Friends Alliance