​TIMNATH, COLORADO, May 12, 2026 - While the final Poudre River Trail segment is still undergoing the last components of construction and remains closed, Northern Colorado agency partners invite the community to mark their calendars for Saturday, June 13, 2026, to join a celebratory event, officially recognizing the final connection of the Poudre River Trail. The event “Connecting Communities - The Poudre River Trail Celebration” will highlight the soon-to-be-completed 45 miles of continuous, paved, multi-use trail from Bellvue (west of Fort Collins) to Greeley.
 
The free event recognizes more than 50 years of vision, collaboration and investment among local governments, agencies, funders and community partners who worked together to create this fully connected regional trail corridor along the Poudre River.
 
The public event, hosted at Timnath Community Park, begins at 9 a.m. with official remarks and ceremony. In place of a traditional ribbon-cutting, partner organizations will symbolically connect ribbon pieces, representing the many communities and collaborators who contributed to the 45-mile Poudre River Trail. This will be followed by a community celebration from 10 a.m. to 1 p.m., featuring partner booths, family-friendly activities, food trucks and opportunities for residents and trail users to celebrate and experience the corridor’s newest and final connection between Larimer and Weld counties.
 
In addition to the central event at Timnath Community Park, signage and photo opportunities will be available at Lions Open Space (2425 N. Overland Trail in Laport) and Island Grove (501 N. 14th Avenue in Greeley) marking the near-end points of the trail route. Celebratory markers along the trail will also help recognize the new continuous connection and invite the public to experience it as a shared regional resource.
 
The approximately 45-mile paved, multi-use corridor will soon connect northern Colorado communities from Bellvue to Greeley, linking parks, open spaces, neighborhoods and regional destinations. The final connection represents a significant regional milestone and reflects a long-standing commitment to collaborative planning, funding and implementation across multiple jurisdictions.
 
This regional event is a collaboration between Larimer County, the City of Fort Collins, the Town of Windsor, the Town of Timnath and the City of Greeley, made possible through the generous support of our event sponsors, including Great Outdoors Colorado (GOCO), the Colorado Lottery, and the Friends of Larimer County. All community members, families, trail users, stakeholders and supporters from across the region are encouraged to attend.
 
For official event updates, visit Eventbrite:
https://www.eventbrite.com/e/connecting-communities-a-poudre-river-trail-celebration-tickets-1987100535192 and follow participating partner agencies on social media and their websites.
 
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Event Details
Connecting Communities - The Poudre River Trail Celebration
Saturday, June 13, 2026
Opening Ceremony 9 a.m.
Community Celebration 10 a.m. to 1 p.m.
Located at Timnath Community Park (East Side) - 5500 Summerfields Parkway, Timnath, CO 80547
 
Celebration Highlights

• Dignitary remarks with the official ceremony at 9 a.m. at Timnath Community Park.
• Public Community Celebration from 10 a.m. to 1 p.m.
• Poudre River Trail-related vendor and partner booths.
• Family-friendly activities, food trucks and yard games.
• Special opportunity to meet Wilder, an event spokes creature for GOCO’s Generation Wild.
• Signage and photo opportunities at Lions Open Space near Bellvue, and Island Grove in Greeley, plus celebratory markers along the trail. Trail enthusiasts are encouraged to use the COTREX App at Trails.Colorado.gov, and search for “Poudre River Trail.”
• Prize drawings for attendees who RSVP through Eventbrite online at https://www.eventbrite.com/e/connecting-communities-a-poudre-river-trail-celebration-tickets-1987100535192

 
About Sponsors
 
Great Outdoors Colorado (GOCO) invests a portion of Colorado Lottery proceeds to help preserve and enhance the state’s parks, trails, wildlife, rivers and open spaces. GOCO’s independent board awards competitive grants to local governments and land trusts and makes investments through Colorado Parks and Wildlife. Created when voters approved a constitutional amendment in 1992, GOCO has since funded more than 5,900 projects across all 64 counties in Colorado without any tax-dollars support. GoCo created Generation Wild to connect an entire generation of Colorado kids to the outdoors. Visit GOCO.org for more information about all programs, including Generation Wild.
 
The Colorado Lottery has returned more than $4.6 billion to outdoor projects since 1983, through Great Outdoors Colorado (GOCO), the Conservation Trust Fund, and Colorado Parks and Wildlife (CPW). Once the GOCO proceeds cap is met, additional proceeds recipients include the Outdoor Equity Grant Program, Building Excellent Schools Today, Outdoor Recreation Industry Office and other outdoor-related CPW funds. Proceeds from sales of Colorado Lottery games - Scratch, Powerball, Mega Millions, Colorado Lotto+, Millionaire for Life, Cash 5 and Pick 3 - enhance, protect, and improve parks, trails, recreation, wildlife, and open space in Colorado. For more information, visit coloradolottery.com.
 
The Friends of Larimer County Parks and Open Lands is a nonprofit dedicated to caring for and promoting awareness of Larimer County’s parks and open spaces through financial support, educational outreach, volunteerism and active partnership with the Larimer County Department of Natural Resources. The organization helps protect and preserve the county’s treasured spaces for current and future generations.

​While impressions, page views, and clicks are still valuable metrics, visibility alone doesn’t build loyalty in today’s marketplace – and it can’t sustain growth on its own. At BIG DEAL Company, we know the long-term top brands aren’t just seen over and over, they are experienced – they are part of something bigger, and that thing is “community.”

Visibility is momentary. Community = relationships.
We would never say attention is “bad” in marketing, but attention can be fleeting. Impressions are just one part of a healthy marketing ecosystem that also includes engagement, especially relationships with current and potential buyers or donors.
 
Even wildly successful marketing campaigns fade quickly without connection (Think: the products that trend on social media, sell out in hours, and are forgotten within a year.)
 
Community-centered brands take a different approach, building relationships over time through shared experiences, authentic communication, and meaningful engagement. Events, partnerships, and storytelling are not just tactics – they are the foundation of long-term success.
 
As we shared in Building Buzz: Event Marketing that Delivers Long-Term Engagement, events are most powerful when they are not treated as one-time moments, but as part of a symbiotic marketing approach that keeps audiences engaged long after the event ends.
 
The Shift from Transactions to Relationships
In today’s marketing world, transactions aren’t the issue for consumers – everything we need or want is available online with a quick search and one-click ordering. When finding the product or service customers need is easy, consumers shift their focus from simply finding the item they are looking for to seeking out brands that foster alignment, trust, and belonging.
 
Community-driven brands:

• Create consistent touchpoints
• Invite participation, not just attention
• Build emotional connections through shared experiences

 
This kind of engagement can’t happen with a single campaign. It is built intentionally through numerous small and large interactions over time.

Events play a critical role in this process, too – they create real, human moments that strengthen emotional ties and give people a reason to stay connected.
 
The most effective brands use a combination of events, partnerships, and communications to turn visibility into lasting relationships.

Events: A Shared Experience
Events create something an experience people can feel, share, and remember. When integrated into a broader marketing strategy, they become ongoing engagement tools that fuel year-round connection and content.
 
Partnerships: Giving Back and Expanding Community
Strong brands don’t grow in isolation. They collaborate with organizations, nonprofits, and community leaders to expand their reach and deepen their impact.
In fact, much of what makes our campaigns successful is the network behind them: trusted partners, vendors, and collaborators who help bring our and clients’ ideas to life. As we explored in Why Businesses are Calling BIG DEAL Company for Full-Circle Event & Marketing Support, these relationships are not an add-on; they are central to how we create meaningful outcomes.
​
Communications: Keeping the Connection Alive
Strategic communication – email, social media, storytelling – extends the life of every interaction. It reinforces your message, builds familiarity, and keeps your audience engaged over time.
Together, these elements create a continuous cycle: marketing drives event attendance, events create buzz, and that buzz fuels future engagement.

Community Impact is Brand Impact
As a brand, engaging with your community is rewarding – it feels good. The icing on the cake is that it grows your business. Businesses that actively give back and engage locally build stronger trust, deeper relationships, and more resilient brands.
 
Things like hosting community events, sponsoring community events, collaborating with local organizations or other businesses, and supporting causes have a lasting impact. In Top 10 Ways Your Business Can Give Back to the Community, we highlight how even small, consistent efforts, such as partnering with local groups or maintaining regular communication, can significantly strengthen community ties.
 
When businesses show up for their communities, their communities show up for them.
 
How BIG DEAL Helps Brands Connect
At Big Deal Company, we see marketing, events, and communications as one connected system – not separate services. We ask:

• How can we bring people together?
• How do we create experiences worth sharing?
• How do we keep audiences connected beyond a single interaction?

 
When people feel like they “belong” to your brand, they don’t just support it; they advocate for it. Our approach is rooted in connection. We don’t just make your brand visible – we create experiences that make your message felt.
 
If your brand is ready to move beyond impressions and into impact, it’s time to think bigger with a full marketing and events plan. We help businesses and organizations:

• Turn events into long-term engagement strategies
• Build partnerships that expand reach and credibility
• Create communication plans that keep audiences connected
• Design experiences that make brands feel human

Community isn’t just part of your business strategy – it’s who you are. Let’s make it a Big Deal.
 
For business and nonprofit marketing and event news and tips, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.
 
Frequently Asked Questions
 
1. Why isn’t visibility enough to grow a brand?
Visibility creates awareness, but it doesn’t build trust or loyalty on its own. Without ongoing engagement and meaningful interaction, audiences are unlikely to stay connected. Community-building strategies ensure your brand remains relevant beyond the first impression.
 
2. How do events contribute to long-term growth?
Events create memorable, in-person (or virtual) experiences that foster emotional connections. When paired with strong pre- and post-event marketing, they become part of a continuous engagement strategy rather than a one-time effort.
 
3. What role do brand partnerships play in building community?
Partnerships expand your reach and credibility by aligning your brand with others that share similar values. They also help you tap into existing communities, making it easier to build trust and create collaborative experiences.

4. How can a small business start building community?
Start by showing up consistently: host small events, engage on social media, collaborate with local organizations, and support community initiatives. Even simple, authentic efforts can create meaningful connections over time.

Congratulations to 
1st Place: Purple Team
2nd Place: Red Team
3rd Place: Hot Pink Team

We could not bring the JOY without the wonderful downtown businesses that hosted us:
​Backyard Tap, Loveland Aleworks, Mead Krieger, 477 Distilling and Oak and Maple Waffle, Mary's Mountain Cookies, Loveland Tap & Tavern, The Pour House, Tee Shots, B Sweet Cupcakes, Wicked Tequila Room, Axe To Grind Axe Throwing, Vatos Tacos, and 120 Bar & Grill​

All photos can be found HERE

What a beautiful day to be young at heart! The Fort Collins Easter Keg Hunt is in the books and we had the most amazing time! Thank you to all of our spirited players and businesses in Old Town Fort Collins.

Congratulations to the 1st Place Team: Light Blue
And honorable mention to Red, Lime Green and Yellow teams -- close behind!

And a HUGE thank you to Jen West Photography who captured the true spirit of the NoCo Easter Keg Hunt!

We hope to see you in 2027!

In today’s saturated events and marketing world, an event should be more than a one-off happening on somebody’s calendar. Events can be powerful engines that fuel ongoing engagement, build deeper relationships with stakeholders, and amplify your brand throughout the year. At BIG DEAL Company, we help our marketing and events clients turn every event into a dynamic piece of a larger, integrated marketing ecosystem that keeps audiences connected long after the lights go down.

​Events as Cornerstones of Your Marketing Plan
 Whether you’re planning a large community festival, a client appreciation reception, or a donor coffee, events have an undeniable ability to draw attention, spark conversations, and create memorable experiences. But their power doesn’t stop at the event itself – when thoughtfully woven into your marketing strategy, events become catalysts for year-long engagement.
 
Events give people something to experience – meaningful moments that strengthen emotional ties to your brand. Marketing gives people a reason to show up in the first place – and keeps them involved long after. Together, they form a symbiotic relationship that drives higher visibility, stronger loyalty, and better results.

​Small Events, Big Returns
You don’t need a massive budget to achieve a high return on event investment. In fact, more frequent, smaller events were a top driver of engagement and, for businesses, sales, as reported by Cvent in 2025. In an Outlook on Events 2025 report, 72% of in-house marketers stated that events were their company’s most effective marketing channel.
 
Simple, inexpensive events like cause marketing activations, community coffee hours, or donor appreciation gatherings can be incredibly effective when paired with smart marketing:

• Generate anticipation: Teasing events before they happen through targeted email campaigns and social media builds excitement and relevance.
•  Boost visibility: When attendees share their experience online, sponsors promote their event contributions, or vendors talk about their experience working with your company, you amplify your reach organically.  
• Extend engagement: Follow up with content captured at the event – photos, videos, testimonials – to sustain the buzz and give your audience more reasons to stay connected.

 
These small but impactful touchpoints strengthen relationships and continuously feed your marketing channels with engaging, authentic content, instead of “fluff.”
 
Marketing Makes Every Event Work Harder
 Annual or recurring events are gold mines for long-term engagement because they give your audience something to look forward to each year. They are also cost-effective (and have predictable costs) because you do not have to “reinvent the wheel” every time.
 
Regular events allow you to:

• Reinforce brand presence: The more frequently your audience interacts with your brand in positive ways, the more top-of-mind you remain.
• Build tradition and community: Annual happenings become part of your audience’s rhythm – something they anticipate, plan for, and share with others.
• Create year-round content opportunities: Each event becomes a story you can tell across your digital platforms.

At Big Deal Company, we specialize in layering events into comprehensive marketing plans so that each touchpoint (before, during, and after an event) works together to enhance impact and extend your reach. By aligning strategic promotional efforts with unforgettable experiences, we help brands unlock lasting engagement that drives growth.

​The Symbiotic Power of Events + Marketing
Events provide the experience – something real and shareable that people remember. Marketing provides the momentum – the strategy to get people there and keep them invested over time. When fused, this partnership creates a feedback loop of anticipation, engagement, and advocacy:

• Marketing draws people to your event.
• The event creates buzz on social media, in local press, and within communities.
• That buzz feeds back into your marketing channels as fresh content and new stories.
• The cycle continues, building momentum that lasts far beyond the day of the event.

 
Delivering Joy – and Results
At BIG DEAL Company, we believe thoughtful events and smart marketing aren’t separate services; they are integrated experiences that elevate your brand and drive engagement. By treating your goals as our own, we help you craft event-driven marketing programs and marketing-driven event buzz that make every interaction count, strengthen relationships, and build connections that last all year long.
 
For business and nonprofit marketing and event news and tips, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.

Frequently Asked Questions
1. Why should events be part of a larger marketing strategy?
Events are powerful on their own, but they become significantly more effective when integrated into a comprehensive marketing plan. Marketing builds anticipation before the event, drives attendance, and keeps the conversation going afterward. When events and marketing work together, they create a year-long engagement cycle instead of a one-day experience.
2. Do smaller events really make an impact?
Yes. In fact, industry research shows that more frequent, smaller events are a major driver of engagement and sales. Simple gatherings like donor appreciation coffees, cause marketing activations, or community events can deliver strong returns when supported by targeted email campaigns, social media promotion, and strategic follow-up content. Smaller events often create deeper connections at a lower cost.
3. What makes annual or recurring events so valuable?
Recurring events help reinforce brand presence and build tradition within your community. They are also cost-effective because planning becomes more streamlined over time. Annual events create consistent marketing opportunities, predictable budgeting, and a reliable touchpoint your audience looks forward to each year.
4. How do events and marketing create long-term engagement together?
Events provide the experience: something memorable and shareable. Marketing provides the momentum: the strategy that drives attendance and extends the life of the event. When combined, they create a continuous feedback loop: marketing brings people in, the event generates buzz and content, and that content fuels future marketing efforts. This cycle strengthens relationships and builds lasting brand loyalty.

In today’s crowded market, how your business shows up—online, in public, and within your community—matters more than ever. Thoughtful marketing strategy, authentic brand storytelling, and memorable experiences aren’t “nice-to-haves.” They’re how trust is built, and momentum is created.
 
That’s where Big Deal Company comes in. We’re more than executors of tasks—we’re strategic partners who understand how to elevate brands, connect people, and create impact that lasts.
 
From small local businesses to mission-driven nonprofits, the organizations that thrive with us share one thing in common: they care deeply about their people and the communities they serve. And they want their story told well.

Turning Real Challenges Into Meaningful Results
Here are the most common reasons businesses reach out to Big Deal Company—and how we help solve some of the biggest challenges leaders face today.

They Need Event Experts Who’ve Truly Done It All
Planning a conference, community gathering, grand opening, or employee celebration can feel overwhelming fast. Logistics pile up. Details multiply. Time disappears.
 
Big Deal Company brings deep experience in event strategy and execution, from defining the event's purpose to managing every moving part behind the scenes. We don’t just make events run smoothly—we ensure they reinforce your brand, strengthen relationships, and create moments people remember long after the lights go down.

They Want a Full-Circle Marketing Strategy—Not Just Tactics
Visibility today takes more than posting on social media or running an ad here and there. It requires a cohesive marketing strategy that aligns messaging, channels, timing, and storytelling.
 
We build campaigns that work hard across platforms—from strategic planning and creative development to execution and measurement. The result? Marketing that feels intentional, consistent, and aligned with real business goals—not scattered or reactive.

“Doing It the Same Way” Just Isn’t Working Anymore
Markets evolve. Audiences change. Expectations rise.
 
Clients come to us when they know repeating last year’s approach won’t cut it. We help organizations challenge the status quo, move forward with purpose in their long-standing annual events and fundraising strategies, and refine a brand story that resonates.
 
Fresh ideas matter—but only when they’re grounded in strategy and executed well.

​They Value a Partner with Deep Community & Industry Connections
Behind every great event or campaign is a strong network—venues, vendors, media partners, collaborators, and creatives who know how to deliver.
 
Big Deal Company brings years of relationship-building to the table. We know who to call, when to call them, and how to bring the right people together to strengthen outcomes and save our clients time. Community connection isn’t an add-on for us—it’s part of how we work.

They Want a Team That Cares About People — Not Just Deliverables
Our clients feel the difference because we treat their work like it matters—because it does.
 
From nonprofit fundraisers to brand launches, we’re invested in the people behind the mission. Authentic brand storytelling helps organizations connect with audiences in ways that feel human, meaningful, and memorable. When people feel seen and valued, loyalty follows.

Why Storytelling & Strategy Make the Difference
At the heart of impactful marketing and events is a clear, compelling story—one that reflects who you are, what you stand for, and why your audience should care.
 
When strategy and storytelling align:

• Your brand becomes memorable, not forgettable
• Marketing feels cohesive, not scattered
• Events become experiences—not just calendar items

 
Big Deal Company doesn’t just produce campaigns or events. We help organizations tell their stories in ways that connect, engage, and inspire action.

From Vision to Execution—Without the Stress
Large-scale festivals, new location launches, multi-channel fundraising campaigns, and year-long marketing initiatives all depend on one thing: strong execution that turns great ideas into real results.
 
Big Deal Company blends strategic insight with creative thinking and detailed follow-through—so nothing falls through the cracks and every goal is supported with intention.

Who Thrives With a Big Deal Partnership?
We work best with organizations that care deeply about their people, their communities, and the stories they tell. Our clients value thoughtful communication, intentional strategy, and human-first engagement.
 
Here are some industries, sectors, and organizations that could see big results when working with Big Deal Company:

• Community-Driven Small Businesses looking to stand out locally and build lasting relationships
• Boutique Hotels & Hospitality Groups seeking elevated guest experiences, grand openings, and seasonal events
• Counseling Centers & Mental Health Clinics that need sensitive, human-centered storytelling aligned with their mission
• Chambers of Commerce, City Tourism & Business Associations hosting ribbon cuttings, festivals, and community initiatives
• Food & Beverage Brands launching products, pop-ups, and immersive brand experiences
• Law Firms & Legal Practices celebrating milestones, hosting open houses, or launching services with polish and professionalism
• Tech Startups & Creative Agencies planning launches, retreats, and branded experiences that bring ideas to life
• Healthcare Organizations & Clinics managing community events, announcements, and outreach with care and precision
• Restaurants, Breweries & Food Brands opening doors, rolling out menus, and hosting events that feel fun, elevated, and on-brand

​Nonprofits Ready to Grow - our sweet spot! We step in as a fractional communications and fundraising strategy team, supporting campaigns, donor engagement, and event-based fundraising with purpose-driven storytelling.

​Big Deal Company exists to help organizations grow, connect, and create experiences people don’t forget.
If you’re ready for marketing and events that feel intentional, human, and impactful—we’re ready to help you tell your story.
Connect with our team on social media: Facebook, Instagram, and LinkedIn.
Want to make your business a BIG DEAL? Let’s chat: 970-613-1455
 
Frequently Asked Questions

• What types of businesses does Big Deal Company work with?

Big Deal Company works with a wide range of organizations, from community-driven small businesses and hospitality brands to nonprofits, healthcare organizations, law firms, and tech startups. What our clients have in common is a desire to connect meaningfully with their audience and create experiences that feel intentional, polished, and people-centered.

• How does Big Deal Company combine events and marketing strategy?

We approach events and marketing as one connected ecosystem. Every event supports a larger brand or marketing goal, and every campaign is designed with real-world engagement in mind. By aligning strategy, storytelling, and execution, we help ensure that marketing efforts feel cohesive—not fragmented—and that events extend their impact beyond a single day.
​

• Can Big Deal Company support nonprofit fundraising and community campaigns?

Yes—nonprofits are one of our core focus areas. We often act as a fractional communications and fundraising strategy partner, helping organizations plan campaigns, design event-based fundraising efforts, strengthen donor engagement, and tell their story in ways that inspire long-term support

• What makes Big Deal Company different from a traditional event planner or marketing agency?

We don’t operate in silos. Instead of focusing on just logistics or just promotion, we take a full-circle approach that blends strategy, creativity, community relationships, and execution. Clients value our understanding of the big picture and the smallest details—and our genuine care for the people behind the work.

• When should an organization bring in Big Deal Company for support?

Organizations often reach out when they’re planning a major event, launching something new, refreshing an existing initiative, or feeling stuck doing things “the way they’ve always been done.” If you’re ready for more intentional strategy, stronger storytelling, and support you can trust, it’s the right time to start the conversation.

​In a market increasingly dominated by large, corporate marketing and event agencies, BIG Deal Company stands apart, not just because of what we do, but how we do it. Our clients don’t hire a one-size-fits-all vendor; they get a locally-based strategic partner focused on impact, relationships, and experiences that are meaningful. Here’s why BIG Deal Company is the smarter choice for companies seeking values-based results.

​A Partnership-First Approach
 any marketing and events agencies deliver isolated deliverables and then vanish. Your deliverables may be produced by a different employee each time, or worse, by AI. At BIG DEAL, we get to know your team to provide fractional support in marketing, communications, and event execution. Our team spends hours learning your goals and business inside out so we can act as an extension of your organization, not just a hired hand.
 
A “Connected Collective”: Experts Working as a Team
Rather than a single specialist or standalone contractor, BIG DEAL Company is a connected collective of experts across marketing, advertising, events, nonprofit leadership, and communications, meeting regularly to share ideas to support your business. This model gives you precisely the right expertise at the right moment, with depth and breadth most agencies can’t match.

Joy and Fun, and We Really Mean It
We don’t just plan events or implement campaigns, we bring joy and authenticity to everything we do. It isn’t just work for us, it’s fulfillment. Our personality shows in how we work, how we communicate, and how your audience experiences your brand. This emotional connection differentiates us from companies that never live their brand values.
 
Details that Deliver Success
 Great ideas are nothing without execution. At BIG DEAL, operational precision is non-negotiable. From timelines and permits to vendor alignment and power needs, we handle every logistical detail so your events run “like clockwork.” With decades of experience and over 100 events delivered annually, we see and solve issues before they become problems - and when the unexpected happens, we handle it behind the scenes, so you can enjoy your event.
 
Colorado Community Credibility
Our team is locally embedded in Colorado and deeply plugged into regional resources, vendors, and community leaders. That means recommendations, introductions, and relationships that literally can’t be bought – but come standard with a BIG DEAL partnership. Whether it’s venue insights or nonprofit allies, our community credibility accelerates your success.
 
Genuine Marketing in an AI Era
Digital marketing today has to be more than “posting and hoping.” We build strategic communication plans that span SEO (search engine optimization), AEO (answer engine optimization), GEO (local geographical optimization), and AI-era content strategies. We understand how content gets surfaced, and how to make it work for you, not just for the search engines. We’re not scared of AI; we put it to work for us, boosting our efficiency without allowing it to diminish the quality of our work - work only real people can produce.
 
Recognition and Real Results
Our reputation isn’t built on buzzwords or an AI-generated website – it’s backed by awards, strong reviews, and measurable results. From nonprofit fundraising success to corporate retreats and community festivals, clients see real impact, and that’s what matters most.
 
What It All Means For You
Choosing BIG DEAL Company means choosing a partner that:

• Invests in your vision
• Executes with expertise and heart
• Turns goals into measurable outcomes
• Crafts experiences that leave lasting impressions

Whether you’re planning a large-scale event, strengthening your marketing strategy, or building community engagement, the BIG DEAL advantage delivers smarter solutions and bigger impact.
Ready to elevate your next project with a partner who treats your mission like their own? Let’s talk!

As 2025 winds down, we at Big Deal Company are taking a moment to look back on a year packed with excellent partnerships, creative events, and amazing community connections. We’ve learned a lot along the way, from marketing hacks to event design tips, and we’re ready to put all that know-how to work in 2026. Here is our top 10 list of lessons we’re bringing into the new year!

1. Partnership First Mindset
In 2025, Big Deal Company focused on building real partnerships, working alongside clients as strategic partners in communications, events, and nonprofit support—not just as vendors. In 2026, we plan to strengthen this approach with even more teamwork and shared goals.

2. Fractional Support Is Here to Stay
By offering fractional marketing and communications support, we help clients get expert strategy without needing to hire full-time staff. This flexible, effective approach will keep shaping how we serve organizations in 2026.

3. Event Strategy Equals Business Strategy
Our work on big events like NoCoFest showed us that thoughtful event design can shape company culture, boost community involvement, and strengthen brands. We’ll keep using this integrated approach to plan even better events next year.

4. Organic, Human‑First Marketing Works
We’ve learned that making social media feel genuine and relatable is more effective than posting polished ads. This lesson will guide our communications in 2026.
​
5. Community Matters
Our most popular content often highlights local resources, such as Northern Colorado venue guides, and demonstrates the importance of community connections to our business. We’ll continue to focus on regional support and community building in 2026.

6. Thoughtful Experiences Over Templates
Event trends are moving toward immersive, personalized, and community-driven experiences, and we’re on board with this shift. What we’ve learned about micro-experiences and VIP engagement will shape our event designs in 2026.

7. Sustainability & Purpose-Driven Events
Sustainability is now a must in event planning. Our takeaways about eco-friendly practices and values-based programming will guide our work next year.

8. Measurable Impact Over Vanity Metrics
We focus on reporting that connects analytics to real business results, not just likes or impressions. This focus on meaningful KPIs will help us build more innovative strategies in 2026.

9. Continued Learning & Professional Growth
In 2025, we made team development a priority through leadership groups and strategy training. Our commitment to staying ahead of marketing and nonprofit trends will continue to improve what we offer clients next year.
​
10. Smart Use of Tech & Personalization
From event technology to personalized attendee experiences, we see that AI, immersive tools, and customization are becoming essential in 2026. These tech-focused lessons will guide how we plan and market events.

2026 looks like a year full of opportunity, creativity, and growth. By building on these lessons and keeping our focus on partnerships, community, and real results, Big Deal Company is ready to help clients hit new goals and make every event, campaign, and interaction count. As the year unfolds, these insights will keep guiding our strategies to make sure every project makes a real impact.

Small businesses are the heartbeat of our communities. They’re the cozy coffee shops that remember your order, the boutiques that stock one-of-a-kind finds, and the service providers who go above and beyond because your business truly matters to them. At BIG DEAL Company, we proudly support and amplify the work of small businesses every day – and we’re here to let you in on a little secret:
Supporting a small business doesn’t have to cost a thing.
In a world where many marketing efforts come with a price tag, there are powerful, totally free ways you can help a local business grow. Here are some BIG ways to make a difference – for free!

1. Write a review
It’s quick, it’s easy, and it’s highly influential. According to a recent survey, 93% of customers read online reviews before making a purchase. Whether you use Google, Facebook, Yelp, or another industry-specific platform, your review helps potential customers feel confident about choosing that business. A thoughtful review boosts visibility and adds trust.
​
2. Make a referral
Word-of-mouth marketing still reigns supreme, and it’s absolutely free. Tell your friends, coworkers, and family members about the businesses you love. Recommend your favorite photographer when someone needs headshots, or suggest that fantastic taco truck for a corporate lunch. Every referral extends the business’s reach beyond its own audience, and that matters more than you know.
Bonus points: Tag them when someone asks for recommendations on social media.

3. Follow them on social media
Effortless and effective – follow their page or profile on social media. Businesses use social media to connect with their audiences, announce new products, share behind-the-scenes content, and celebrate wins. When you follow, like, comment, or share their posts, you’re helping them reach more people organically. Algorithms love engagement, which means your one click can lead to dozens of new views.

4. Share their content
If you love what a business posts, don’t just like it – share it. Sharing their content on your feed, stories, or groups exposes the business to an entirely new audience. Think of it as giving them free advertising with little effort to you.

5. Engage with their posts
Comments, likes, tags, and reactions tell platforms that a business’s content matters. The more engagement they get, the more people the algorithm will show it to. Your quick “LOVE this!” or heart emoji goes further than you may realize.

6. Post about them
Take a photo of a product you love, a meal you enjoyed, or a service you received and post it with a tag. That user-generated content not only provides credibility, it tells the world you believe in that business.

7. Attend their events
Whether it’s a ribbon-cutting, pop-up, workshop, or grand opening, showing up matters. A crowd helps build buzz, and your presence means the world to an owner who’s poured their heart into that moment.

8. Join their email list
Staying connected through newsletters helps them communicate directly with people who care. You might not buy today, but being on that list means you’re part of their community, and that alone has value. Plus, being on the list makes it easy for you to forward sales, promotions, and other info to your social circle.

Every single one of these actions (reviews, engagement, referrals, and kindness) creates marketing momentum for businesses. When small businesses grow, our communities grow with them. They hire locally, invest locally, and give back locally.
And the best part is, you can make this BIG impact without spending a dime.
If you’re a small business looking for more support than what a few reviews or referrals can generate, BIG DEAL Company is here to help you grow – without weighing you down. We’re a connected collective of creative experts with deep experience in marketing, event production, and community building; we treat every client as a priority and tailor our services to fit businesses of any size.

At BIG DEAL Company, we believe strong communities and successful businesses go hand in hand. When businesses give back, they are investing in the social and economic health of the communities that support them. Studies consistently show that community-minded companies enjoy higher customer loyalty, a better reputation, and improved employee retention. Giving back also helps build real relationships, creates goodwill, and can lead to new partnerships and business opportunities. No matter your company’s size, your involvement in the community shows what you value. When people see you as a caring neighbor, they are far more likely to support your business.
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Here are ten meaningful ways your business can make a difference in your community, along with the benefits you might see in your workplace, brand, and bottom line.

1. Host Employee Volunteer Days
Encouraging your team to volunteer together is a rewarding and visible way to give back. Consider dedicating a workday or two each year for employees to help in the community. Whether they sort food at a pantry, clean up parks, or help at a youth center, working together builds teamwork and pride. Companies that support volunteering often see higher morale, better collaboration, and a stronger sense of company culture. It also improves your reputation as a business that supports the community.
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2. Offer Donation Matching or Sponsorships
Matching employee donations or sponsoring local programs, events, or nonprofits is a simple but effective way to connect with your community. Donation matching shows your business cares about what matters to your employees, and sponsorships help community projects succeed while raising your profile. When your logo appears on local event banners or programs, it reinforces your presence as a community partner. These efforts not only make a difference to the recipients but also remind the public that your business values generosity and shared success.

3. Share Your Expertise or Services In-Kind
Giving back is not just about money. Your business can also share its skills, products, or services. Donating your expertise, offering marketing help, lending equipment, or providing discounts can make a big difference for nonprofits and community groups with limited resources. This lets your team show what they do best in real situations. It is a creative way to use your strengths for good, grow your network, and earn recognition from community leaders and potential clients.

4. Open Your Space to the Community
If your business has a physical location, consider offering it as a gathering space for community events, meetings, or classes. Hosting workshops, fundraisers, or networking events for local organizations can transform your business into a hub of activity and connection. This type of generosity not only provides valuable space for others but also brings new people into your environment who may later become customers, clients, or partners. Opening your doors to the community shows that your business is approachable, welcoming, and invested in the local ecosystem.

5. Launch a Cause Marketing Campaign
A cause marketing campaign lets you connect your business with a charitable cause. For example, you could donate a percentage of sales to a local group or create a special product that supports a specific project. These campaigns help customers feel they are making a difference when they buy from you. When you are open and sincere, cause marketing builds brand loyalty and gives people a reason to choose your business. It is a win-win that creates a positive impact and increases your visibility.

6. Let Employees Lead the Giving Efforts
Your employees often have strong connections to local causes that matter deeply to them. Inviting them to nominate organizations, propose volunteer projects, or help direct charitable giving ensures that your company’s efforts feel personal and authentic. When employees feel heard and empowered, they become more invested in the company’s mission. This type of involvement builds pride, teamwork, and a shared sense of purpose, all of which contribute to a positive workplace culture. Giving employees ownership of your company’s community impact also increases participation and enthusiasm for your initiatives.
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7. Form Long-Term Community Partnerships
Building ongoing partnerships with nonprofits, schools, or civic groups shows you are committed beyond a single donation. Long-term relationships help you build trust, see your impact, and become more involved in the community. For example, your business could sponsor a school’s art program, fund a yearly scholarship, or work with a local charity every year. These partnerships keep your business visible and help you become a key part of the community’s growth and success.

8. Support Education, Mentorship, and Career Development
Sharing your expertise through mentorship, workshops, or educational programs helps build a stronger workforce and a better future. Offering internships, hosting student visits, or leading training sessions at local schools lets you make a real difference for others. It also helps your business find and develop new talent. Supporting education shows your company invests in people, skills, and opportunity, which matters to both customers and employees.

9. Commit to Sustainable and Local Business Practices
Supporting your community also means caring for the environment and local economy. Buying from local vendors, cutting waste, and using sustainable practices help make your community healthier and stronger. More customers now look for brands that care about the environment and social issues. When your business follows these values, you build a better reputation and attract customers who want to support responsible companies. These steps help the planet and build trust in your brand.

10. Share Your Impact Story
When your business gives back, share your story. Post updates about volunteer work, partnerships, or donations on your website, blog, and social media. Sharing your efforts can inspire others and help you connect with your audience. Being open about your community work builds trust and shows you mean what you say. People are more likely to support businesses they are proud of, and honest stories can turn customers into loyal fans.

Giving back to the community is more than just a nice gesture. It is a smart and meaningful way to grow your business. When your company supports people, causes, and local projects, you build loyalty and support that money cannot buy. Employees feel proud to work for you, customers respect your values, and partners see you as a trusted collaborator. Today, people want to work with businesses that care about more than just profit.

At BIG DEAL Company, we help businesses build real connections through events, partnerships, and community engagement that make a difference. Whether you need a campaign, an event, or a local partnership plan, our team can help you create giving strategies that fit your brand and bring lasting benefits to your business and community. Together, we can make doing good a big deal.