​In a market increasingly dominated by large, corporate marketing and event agencies, BIG Deal Company stands apart, not just because of what we do, but how we do it. Our clients don’t hire a one-size-fits-all vendor; they get a locally-based strategic partner focused on impact, relationships, and experiences that are meaningful. Here’s why BIG Deal Company is the smarter choice for companies seeking values-based results.

​A Partnership-First Approach
 any marketing and events agencies deliver isolated deliverables and then vanish. Your deliverables may be produced by a different employee each time, or worse, by AI. At BIG DEAL, we get to know your team to provide fractional support in marketing, communications, and event execution. Our team spends hours learning your goals and business inside out so we can act as an extension of your organization, not just a hired hand.
 
A “Connected Collective”: Experts Working as a Team
Rather than a single specialist or standalone contractor, BIG DEAL Company is a connected collective of experts across marketing, advertising, events, nonprofit leadership, and communications, meeting regularly to share ideas to support your business. This model gives you precisely the right expertise at the right moment, with depth and breadth most agencies can’t match.

Joy and Fun, and We Really Mean It
We don’t just plan events or implement campaigns, we bring joy and authenticity to everything we do. It isn’t just work for us, it’s fulfillment. Our personality shows in how we work, how we communicate, and how your audience experiences your brand. This emotional connection differentiates us from companies that never live their brand values.
 
Details that Deliver Success
 Great ideas are nothing without execution. At BIG DEAL, operational precision is non-negotiable. From timelines and permits to vendor alignment and power needs, we handle every logistical detail so your events run “like clockwork.” With decades of experience and over 100 events delivered annually, we see and solve issues before they become problems - and when the unexpected happens, we handle it behind the scenes, so you can enjoy your event.
 
Colorado Community Credibility
Our team is locally embedded in Colorado and deeply plugged into regional resources, vendors, and community leaders. That means recommendations, introductions, and relationships that literally can’t be bought – but come standard with a BIG DEAL partnership. Whether it’s venue insights or nonprofit allies, our community credibility accelerates your success.
 
Genuine Marketing in an AI Era
Digital marketing today has to be more than “posting and hoping.” We build strategic communication plans that span SEO (search engine optimization), AEO (answer engine optimization), GEO (local geographical optimization), and AI-era content strategies. We understand how content gets surfaced, and how to make it work for you, not just for the search engines. We’re not scared of AI; we put it to work for us, boosting our efficiency without allowing it to diminish the quality of our work - work only real people can produce.
 
Recognition and Real Results
Our reputation isn’t built on buzzwords or an AI-generated website – it’s backed by awards, strong reviews, and measurable results. From nonprofit fundraising success to corporate retreats and community festivals, clients see real impact, and that’s what matters most.
 
What It All Means For You
Choosing BIG DEAL Company means choosing a partner that:

• Invests in your vision
• Executes with expertise and heart
• Turns goals into measurable outcomes
• Crafts experiences that leave lasting impressions

Whether you’re planning a large-scale event, strengthening your marketing strategy, or building community engagement, the BIG DEAL advantage delivers smarter solutions and bigger impact.
Ready to elevate your next project with a partner who treats your mission like their own? Let’s talk!

You don’t have to grow alone - we bring strategy, community, and creativity to the table!

What do we mean by “marketing channels”?
A marketing channel is any path or medium you use to get your message out - where people see, hear, or engage with your brand. Channels can be physical/traditional (print ads, radio, direct mail, in-person events) and/or digital (social media, email, SEO, paid ads, content marketing, etc.).
 
Using multiple channels means you’re reaching people in more than one place. Why does that matter?
Let’s dig in!
 
Traditional vs. Digital Channels: A Quick Comparison

Traditional Marketing Channels
These include more “offline” methods such as print ads, billboards, flyers, radio or TV commercials, direct mail (this is not dead!), and in-person events or trade shows. They’re great for building local awareness and trust - especially with audiences who may not spend a lot of time online. Traditional methods are often memorable and provide high visibility, but they can also be expensive, harder to measure ROI, and less flexible in terms of change.
 
Pros of Traditional Channels:

• Great for local and in-person visibility
• Effective for older or less digital-savvy audiences
• High trust and credibility from tangible formats
• Memorable and attention-grabbing

 
Challenges with Traditional Channels:

• Can be costly (print, air time, materials)
• Difficult to track ROI accurately
• Harder to adapt or adjust in real time
• May not reach a digitally engaged audience

 
Digital Marketing Channels
These include social media (Facebook, Instagram, LinkedIn, TikTok), email marketing, websites, blogs, search engine optimization (SEO), paid online ads (like Google Ads or display ads), podcasts, webinars, and online video content. Digital channels allow for targeting, real-time feedback, and often lower costs. They’re data-rich and flexible but can be crowded or complex if not handled with a clear and compelling strategy.

Pros of Digital Channels:

• Easy to track and measure performance
• Typically, more cost-effective than traditional methods
• Targeted and personalized messaging
• Real-time feedback and flexibility
• Scalable across wide or niche audiences

 
Challenges with Digital Channels:

• It can be overwhelming and sometimes oversaturated
• Requires consistent content creation and tech know-how
• Platforms change frequently (algorithms, formats)
• May feel impersonal if automation outweighs connection

 
Why Your Business Should Use Multiple Marketing Channels

Marketing isn’t a one-size-fits-all - and neither are your customers. Relying on a single channel to reach your audience is like fishing with one hook in a wide ocean. To truly connect, engage, and grow, your business needs to show up in more than one place. Here’s why embracing a mix of marketing channels is not only smart - but essential:
​
Reach more people/meet them where they are.
Different customers prefer different channels. Some still read magazines. Others are glued to Instagram or LinkedIn. Podcasts influence others. If you only pick one, you’ll miss out on people who aren’t active there. Using multiple channels broadens your reach.

Reinforce your message and build trust.
Seeing your brand in more than one place makes it more memorable. When someone sees your content on social media, then gets a postcard in the mail, then an email, your voice becomes more familiar, and trust builds. Consistency across channels is key.

Cover all stages of the customer journey.
Different channels work better at different stages:

• Awareness - billboards, social ads, events
• Consideration - blogs, reviews, email series
• Decision - paid search, offers, product pages
• Retention & Loyalty - newsletters, community, follow-ups

               Having multiple ways to touch people at these stages means fewer gaps and losses.

Adaptability & resilience
Trends change fast - what’s hot one year (say, print or a certain social platform) can fade. If you invest in only one or two channels, you’re exposed if those channels underperform, change their rules, or lose audience interest. Diversifying means you can shift more weight to what works.

Better use of data and smarter decisions.
Multiple channels produce multiple data points. You can compare what’s working best, see where customers prefer to interact, where they drop off, and which channels yield the highest ROI. That helps optimize spending, content, and offers.

Maximize conversion opportunities
Often, potential customers need several touchpoints before they make a decision. Multiple channels can mean more opportunities to convert them - in different ways. A radio ad can provide awareness, while Instagram content engages them, and an email finally nudges them to take action. More channels = more paths to conversion.

How to Choose the Right Channels for Your Business
It’s not about doing all the channels. It’s about choosing the channels that align with our audience, budget, and goals. Here are key considerations and steps:

Know your audience well
Who are your customers or clients? What media do they use? Age, location, habits, preferences. Do they read local newspapers? Are they active on social media? Do they attend local events? Do they prefer digital or more traditional forms? Map out where they spend their time consuming information.

Clarify your goals
Are you trying to build awareness, generate leads, sell directly, grow loyalty, or something else? Different goals pair better with different channels. For instance, launching a new service might require a big reach first (traditional + digital awareness channels), then more nurturing (content, email). For nonprofits, donor acquisition and community involvement may be key goals, which suggests a mix of in-person engagement, storytelling in content, social media, and email.

Evaluate your budget & resources.
Budget isn’t just dollars - it’s time, staff, and creativity. Some channels are cheap in media spend but require lots of content or design. Other channels cost more to buy ad space or print. Don’t stretch too thin - you want quality and consistency. It’s better to do a few well than many poorly.

Test & measure
Pick a couple of channels, run a few campaigns, and monitor your results. Use metrics that matter: reach, engagement, lead generation, conversion, cost per lead, or sale. See which channels outperform others. Then shift investments toward what works. Also, be ready to stop or reduce channels that underperform. Understanding how different touchpoints contribute to worthy conversions (multichannel attribution) is very helpful!

Ensure consistency across channels.
Your brand voice, message, look, and feel should be unified - no matter where you are sharing your message. Even if execution (style and format) differs from channel to channel, the underlying identity should be unmistakable. That builds credibility and trust with your audience and customers.

Scale over time.
You might start with one or two channels, then add more as you learn what works. It’s OK to begin small! Use early wins to justify scaling and growth. Think of channels as tools in your toolbox - you don’t need them all at once. But having options lets you respond to changes and new opportunities.

Why Diversifying Marketing Channels is Smart AND Rewarding
When it comes to marketing, putting all your eggs in one basket is risky business. You could be a nonprofit looking to grow awareness or a small business trying to boost leads - relying on just one or two channels limits your reach, and ultimately, your results. Diversifying your marketing channels means you’re spreading your presence, reducing risk, and opening the door to greater impact and return. Here’s why it works so well:
 
It minimizes risk and boosts adaptability.
Change is a constant in marketing, and marketing platforms are changing constantly. Algorithms shift. Costs fluctuate. What worked great last year might not deliver the same results today. When you diversify your marketing mix, you’re not over-relying on any single platform. If one slows down, others can carry the weight. That flexibility gives your business more staying power, no matter what’s trending!

It increases your return on investment over time.
Multiple channels create multiple data streams. That means you can compare what’s working, double down on high-performing efforts, and cut back where results lag. This leads to smarter spending over time and more efficient marketing strategies - ones that will keep improving the more you test and learn.

It strengthens your brand’s presence and authority.
Being visible in more than one place reinforces your credibility. When someone sees your brand on social media, reads a blog, hears a podcast mention, or gets a direct mail piece, they start to recognize you as a trusted, established voice. For nonprofits and businesses alike, consistent visibility fosters long-term trust.

It improves the customer experience.
We all know that every customer is different. Some love email. Others scroll on Instagram. Some prefer local events or in-person networking. Diversifying your channels means you’re giving people options for how they want to engage with your brand. That makes their experience smoother, more comfortable, and more personal. This will surely lead to stronger loyalty among your customers and could turn them into ambassadors for your brand!

It creates compounding effects across channels.
When your marketing channels work together, the impact multiplies! A blog post boosts SEO, drives website traffic, and becomes social media content. A podcast interview increases awareness and links back to your newsletter. These touchpoints feed into each other, building momentum that’s hard to replicate with just one channel alone.

Putting It All Together: Big Deal Company’s Approach

​Here’s how we help clients build diversified and strategic channel mixes - because we believe no business has to grow alone:

• We begin by researching you and your audience. We track where your followers spend their time, how they make decisions, and which channels they trust.
• We work with you to set clear goals (awareness, lead gen, sales, loyalty, etc.) so that each channel’s role is defined.
• We build an integrated strategy. We select a few core channels to launch and work to make sure that your message is consistent, creative, and on-brand.
• We implement with measurement in mind - tracking what works, where attention is strong, and where tweaks might be needed.
• As we learn, we fine-tune channel mix - adding or reducing channels, redirecting resources so you get the best returns.

We also lean on community and creativity. We do this by tapping into local networks, storytelling, partnerships, and content that resonates. Because - no matter how many channels you use, your story, your values, and your authenticity are what make you stand out.
 
You don’t have to try every channel. But using multiple marketing channels - chosen strategically, executed thoughtfully, and measured carefully - can take your business beyond standalone reach. It means more visibility, more trust, more opportunities to connect with prospective clients, donors, or customers - on their terms.
 
Diversifying your channels gives you levers you can pull when things shift. It helps you build stronger relationships and ultimately grows your impact in a way that feels creative and sustainable.

Marketing Channel Selector: A Quick Checklist for Your Business 
Use this worksheet to determine which marketing channels best align with your goals, audience, and available resources. Grab a pen - or copy into a doc - and check off what applies to you!

Step 1: Define Your Primary Goal(s)What do you want your marketing to accomplish? Check all that apply.

• Build brand awareness
• Attract new customers or donors
• Generate leads or inquiries
• Increase sales or registrations
• Strengthen loyalty or repeat engagement
• Drive traffic to a website, storefront, or event
• Educate or inform your audience
• Build authority in your industry or community

Step 2: Know Your AudienceWhere are they spending time? What do they respond to? Check all that apply.

• They spend time on social media (which platforms? _______)
• They regularly check their email
• They read local newspapers or magazines
• They attend in-person events or conferences
• They search online for services like mine
• They listen to podcasts or watch YouTube
• They respond well to direct mail or printed materials
• They prefer in-person contact or phone calls

Step 3: Assess Your ResourcesHow much can you realistically commit to each channel?
 
Budget Availability:

• High (can afford advertising, hiring help)
• Medium (can do a mix of organic and paid)
• Low (need to focus on free/low-cost channels)

 
Time & Team Support:

• I have a team that can help with marketing
• I’m mostly doing this solo or with limited help
• I can consistently create content (blogs, videos, posts)
• I need marketing to be mostly automated or “set and forget”

Step 4: Evaluate Channel FitMatch your answers to these common marketing channels:

Step 5: Prioritize & Plan Your Channel Mix
Pick 2-3 core channels to focus on first based on your goals, audience, and resources. List them here:
1.
2.
3.

Optional: List 1-2 channels you might test or add later:
4.
5.
 
Bonus Tips:

• Start small and grow. You don’t need to master all channels at once.
• Reuse content across platforms (e.g., turn a blog into a newsletter or social post)
• Track your results and adjust monthly or quarterly.
• Stay consistent - marketing takes time to show results!

​In a world full of traditional advertising – billboards we ignore, commercials we skip, and digital banners we scroll past without a second thought – traditional advertising doesn’t always give our clients the best return on their investment. In these situations, the problem isn’t the message; it’s the medium.
 
This is why BIG DEAL Company predicts experiential marketing will be a viable new medium, and potentially the future of brand engagement. 

What is Experiential Marketing?
 
The main difference between experiential marketing and traditional marketing is that experiential marketing is immersive. It’s often interactive. It’s the downtown pop-up event that gets people talking. It’s the hands-on product demo that goes viral. It’s the live activation (polls, surveys, interactive live streams) that turns customers into raving brand ambassadors who can’t help but spread the word about your company or mission.
 
Why Traditional Advertising Isn’t Enough
 
Traditional marketing still has its place – but standing out today requires more than clever slogans and flashy graphics. Customers crave connection, not just consumption, and here are some reasons why:

• Attention is fractured: People are bombarded with, on average, 6,000-10,000 advertisements per day (Forbes). Experiential campaigns stand a better chance of breaking through the noise by creating live, emotional interactions.

 

• Trust is more important than ever: People don’t trust what brands say about themselves – they trust experiences, peer reviews, and stories they can relate to. When someone experiences your brand firsthand, trust is built naturally.

 

• Engagement drives loyalty: Ads can get clicks, but do those clicks translate to action? A memorable brand relationship, on the other hand, can spark a lifetime customer relationship.

​The BIG DEAL Difference
 
At BIG DEAL Company, we don’t just create events. We create moments of impact, memorable experiences that amplify your brand and resonate with your audience. Whether you are launching a new product, location, or service; hosting a community activation to support your nonprofit; or taking your brand out into the community, at a pop-up or a booth at another event, our goal is to make sure your message is not only seen, but felt.
 
We can help with your:

• Ribbon-cutting or grand opening
• Pop-up experiences
• Corporate events
• Sponsorship strategy
• Mobile marketing, at locations or events outside your business
• Custom event environments that draw your attendees in
• Anything you can dream up

 
Our marketing campaigns are designed to be talked about and shared.
 
Ready to think BIG with us? Let’s build a marketing campaign your audience will never forget. Contact us today to discover how experiential marketing can transform your brand presence.
 
For marketing and event news and tips, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.

During times of economic uncertainty, our first instinct is to look for ways to cut costs to keep our businesses afloat. While this might seem like a logical step to conserve resources, reducing marketing efforts during a downturn can actually do more harm than good.
 
In reality, continuing to invest in marketing during tough times can provide businesses with a competitive advantage, build brand loyalty, and position them for long-term success – just ask Procter & Gamble, who notoriously doubled down on marketing efforts when the COVID-19 pandemic hit and saw revenues surge compared with their competitors.’
 
Here’s why investing in marketing during times of uncertainty is more important than ever:

​Maintain visibility while competitors disappear
When businesses cut back on marketing, they also reduce their visibility to potential customers. If your competitors scale back their marketing efforts but you remain active, your brand becomes more prominent. Procter & Gamble benefitted precisely because other Fortune 500 companies went dark when the pandemic caused massive market uncertainty.
Customers who continue to search for products and services will see your company first, helping you gain market share that might have otherwise gone to your competition.

Build brand trust and loyalty
During economic downturns, consumers are more selective about where they spend their money. Businesses that continue to communicate with their audience, provide value, and demonstrate stability will build trust.
When people see that your company is still present and engaging with customers despite economic hardships, they are more likely to view you as a reliable and trustworthy choice – worthy of spending their hard-earned dollars.

Take advantage of lower advertising costs
Marketing channels, including digital advertising, social media promotions, and traditional media, often see lower costs during economic downturns. With fewer companies competing for ad space, businesses that continue advertising can benefit from reduced costs per click, impression, or placement. This means you can achieve better reach and engagement while spending less than you would in a strong economy.

Position your business for recovery
Economic downturns don’t last forever. When the economy rebounds, businesses that maintained their marketing efforts will be in a much stronger position than those that went dark. An unnamed client recently saw calls from new customers decline by 82% within 5 months of cutting marketing services due to uncertainty.

Keeping your brand at the forefront of consumers’ minds ensures that when they are ready to spend again, they will think of you first.

Strengthen customer relationships
Marketing isn’t just about selling – it’s about building relationships. During uncertain times, customers appreciate brands that provide valuable information, offer solutions, and show empathy. Content marketing, email campaigns, and social media engagement allow businesses to stay connected with their audience in a meaningful way, fostering long-term loyalty.
​

Adapt and innovate for changing consumer needs
Economic shifts often bring changes in consumer behavior. Companies that continue investing in marketing can track trends, gather data, and adjust their strategies accordingly. Whether it’s shifting to more digital channels, offering promotions, or refining messaging, staying active allows businesses to adapt to customer needs in real time.
 
During recessions, successful marketing can lead to increased market share, as seen with Starbucks, McDonald's, and Hyundai, who adapted their strategies to capitalize on consumer behavior shifts and maintain or grow their market position. 
Here's a breakdown of how these brands, successfully navigated recessions through smart marketing:

1. Starbucks:

• Context:

During the 2008 financial crisis, Starbucks faced a 28% drop in profits, but they pivoted to focus on building personalized customer relationships and embracing newer technologies like mobile apps. 

• Strategy:

They continued to open new locations, especially abroad (like in China), at a rapid pace, demonstrating a commitment to growth even during tough times. 

• Outcome:

Starbucks became the largest coffee retailer with a 40% market share by 2019. 

2. McDonald's:

• Context:

During the 2008 recession, McDonald's not only managed to stay afloat but also grabbed significant market share from competitors like Burger King and Yum Brands. 

• Strategy:

They implemented a value-focused menu (like the Dollar Menu) and a shrewd marketing strategy that involved taking advantage of cheaper TV ad rates. 

• Outcome:

McDonald's grew in 2008, with sales exceeding both 2006 and 2007, before the financial impact was felt worldwide. 

3. Hyundai:

• Context:

In 2009, the auto industry was struggling, and Hyundai USA strengthened its marketing efforts.

• Strategy:

They invested in Super Bowl and Academy Awards commercial slots and a customer-focused ad campaign.

• Outcome:

Hyundai's market share increased from 3.1% to 4.3%, while competitors experienced a 22% sales drop, and Hyundai increased vehicle sales by 5%. 

While cutting marketing costs may seem like a quick fix to protect your bottom line, it can have long-term consequences. Investing in marketing during economic uncertainty not only helps sustain your business in the present but also prepares you for future growth. The businesses that remain visible, build trust, and adapt to changing circumstances are the ones that emerge stronger when the economy bounces back.

At BIG DEAL Company, we specialize in creating impactful marketing strategies that help businesses thrive – even in challenging times. If you’re looking to maintain momentum and stay ahead of the competition, contact us today to learn how we can support your brand’s growth.

​As technology continues to revolutionize the events industry, 2025 is shaping up to be a transformative year for business events. Event planners, exhibitors, and attendees are embracing innovations that enhance engagement, improve event efficiency, and create unforgettable experiences for participants.

At BIG DEAL Company, we specialize in planning and executing business events of all sizes, staying ahead of the curve to bring our clients the latest trends.

​Here’s what’s shaping the future of business events in 2025:

Immersive Event Experiences
Augmented reality (AR) and virtual reality (VR) are revolutionizing how attendees interact with exhibitors and speakers. Virtual showrooms, immersive product demos, and 360-degree event experiences will become standard, helping businesses showcase their offerings in innovative ways.
​
Augmented reality glasses can enhance presentations or displays, provide real-time translation, or assist with navigation around the event. Heads-Up Display glasses show notifications, schedules, or other information for a hands-free experience.

Wearable Technology
Wearable technology boosts augmented-reality and hands-free guest experiences, so participants can be hands-on and fully immersed in presentations or exhibitions. They also have practical purposes, like increased event efficiency and security and increased accessibility for all guests.

​Trending wearables include:
Smart badges

• NFC-enabled badges: Allow attendees to share contact information, access event areas, and even make payments.
• Digital name tags: Display names and other customizable information on a small digital screen.

Smart glasses

• Augmented reality glasses: Enhance presentations and displays, provide real-time translations, or assist with navigation around the event.
• Heads-Up Display glasses: Show notifications, schedules, or other information for a phone-free, hands-free experience.

Wearable translation devices

• In-ear translators: Translate spoken language in real-time, making communication easier between attendees from different countries.

Fitness and health trackers

• Smart watches: Track steps, monitor heart rate, receive notifications, and even manage schedules.
• Smart rings: Monitor health metrics discreetly, including heart rate, sleep patterns, and activity levels.

Wearable cameras

• Clip-on cameras: Record the event from your perspective for later review or social sharing.
• Body-mounted cameras: Capture content hands-free during workshops, presentations, or networking sessions.

Updated A/V Must-Haves
If you’re shopping for venues, keep in mind that A/V basics have changed. Beyond the hardware, an event-ready venue in 2025 must have accessibility features and on-site technical support for a smooth event. In the graphic below, our team has outlined the “bare-bones” A/V basics a venue must have for consideration for one of our client events.

Sustainability and Green Tech Solutions
We wrote about sustainable event planning in our lists of predicted event trends for 2023 and 2024, and it remains a top priority for 2025. Digital event materials and energy-efficient venue solutions will become standard. Technologies like carbon footprint-tracking apps are gaining popularity, and eco-friendly event logistics (like zero-waste catering and sustainable booth designs) will take priority.
​
Check out our other articles about event sustainability: Eco-Friendly Products for Your Next Event, Sustainable Event Practices: Small Changes that Make a Big Difference, and Eco-Friendly Event Planning: How Big Deal Company Leads the Way.

Hybrid and Metaverse Events
Hybrid events—blending in-person and virtual participation—will continue evolving, with more immersive digital venues. Analysts predict the rise of metaverse technology will allow companies to host trade shows and conferences in entirely virtual spaces, expanding accessibility and audience reach.

IoT Integration
The Internet of Things (IoT) is making venues smarter. AI-powered lighting, temperature controls, and real-time crowd monitoring enhance attendee comfort and security. Wearable tech, such as smart badges and wristbands, will streamline check-ins, track engagement, and facilitate networking.

AI-Powered Personalization
Artificial intelligence, combined with human brainpower, is making events more tailored than ever before. AI-driven platforms analyze attendee data to provide personalized agendas, networking recommendations, and content suggestions. Analysts predict chatbots and virtual assistants will play a bigger role in events, offering real-time support and event guidance.

BIG DEAL Company integrates the latest event tech trends on your terms, within your budget, to deliver exceptional conferences, retreats, and trade shows. Whether you’re planning an intimate corporate gathering or a large-scale industry expo, our expertise ensures your event is engaging, seamless, and future-ready.
Ready to embrace the future of business events? Contact us today to start planning your next gathering!
For business marketing and event news and tips, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.

Keeping up with marketing trends is crucial for small and mid-sized businesses to remain competitive and relevant in a fast-changing marketplace. Trends like human-driven AI use, short-form video content, and sustainability resonate with modern consumers, helping businesses build stronger connections and trust. BIG DEAL Company is proud to already be using all of these predicted trends with our clients.

Short-Form Video Reigns
 
Platforms like TikTok, Instagram, Facebook Reels, and YouTube will remain popular for short-form videos. Creative, bite-sized content that quickly grabs attention will be key to engaging audiences surrounded by marketing content on social media. Generational targeting will remain essential in determining which video platforms best suit your audience, which is why we sit down with each new client to determine which social media platforms will get the highest return on investment.
 
Personalization of AI Tools
 
Artificial Intelligence (AI) will be central to marketing strategies, enabling quick research, efficient content creation, and optimized ad creation – when used correctly. While AI excels at streamlining operations, personalizing content, and handling repetitive tasks, it lacks the human ability to empathize and connect emotionally, and it lacks the knowledge you and your marketing team have about your business – why we NEVER recommend our clients use purely AI-generated blogs or social posts.
 
Human oversight in AI-driven interactions and content is essential for accuracy and emotional connection. This balance helps build trust and loyalty, as customers are more likely to engage with businesses that prioritize genuine content and interactions over purely automated writing.
 
Focus on Sustainability and Transparency
 
Ethical and sustainable practices will appeal to eco-conscious consumers. We not only prioritize sustainability in our event planning services but prioritize it in our personal lives. Community support is one of our team’s core values, which is why we volunteer, donate, and market for nonprofits as individuals and as a company. We partner our marketing initiatives with local nonprofits to cross-promote causes while increasing visibility for our clients.
 
Transparency about data usage, AI-generated content, and business values will become critical for building trust and loyalty with audiences.
 
Micro-Influencer Partnerships
 
Collaborating with micro- and nano-influencers will remain a cost-effective way to reach niche, engaged audiences authentically. BIG DEAL Company consistently takes advantage of our connections throughout northern Colorado to get our clients’ content in front of a larger audience, by cross-posting relevant content on company pages, sharing content and events to local groups, and shouting out our clients on our business pages, newsletters, and website.
 
Zero-Click Content
 
Businesses will increasingly use social media to provide valuable, engaging content directly on platforms, avoiding clicks to external sites. Engagement is lost with each click, which is why we strive to provide relevant information directly on social media through screenshot-able infographics and action buttons to initiate a phone call, send an email, or purchase a product without leaving your social feed.

​Omnichannel Marketing Experiences
 
Integrating online and offline touchpoints will provide cohesive customer journeys, leveraging data from both to enhance experiences. We collect data from our clients’ social media pages, websites, and in-person events to guide future marketing efforts. And, while online marketing is a large part of our business, we find there is no substitute for a conversation at a local chamber event or a holiday gift delivered to a prospective partner.
 
Conversational Search Optimization
 
Businesses should optimize content for conversational queries and emphasize local keywords to capture nearby customers, which is why we take a human approach (considering, “what would I type if I was searching for this content?”) to determine keywords for our clients’ blogs and web page content.
 
Soundless and Visual-First Ads
 
In the overwhelming social media world of auto-play ads clogging up news feeds, silent ads with emphasis on visuals and closed captions are making a comeback. Ads that get your point across without sound also enable you to capture your audience’s attention in environments where sound isn’t feasible, like a waiting room or workplace.
 
Generational Targeting
 
As always, generational targeting is essential to get the content we create with you in front of the right people. Tailoring channels and strategies to different age groups (e.g., Gen Z prefers TikTok, and Millennials like email campaigns) ensures we direct your message to those most likely to complete your call to action, whether that’s a purchase, a donation, or a post share. 

Long-Form Content Resurgence
 
While short-form still dominates social media, in-depth articles and videos will remain essential for storytelling and expertise. Blogs, podcasts, and events offer opportunities for long-term attention from your audience.
 
In-depth articles, infographics, or guides are particularly effective in nurturing leads, as they address customer pain points in detail and educate them on solutions, moving them further down the sales funnel. For businesses where being an industry expert is essential, long-form content also provides depth, authority, and increased value to audiences.
​
Contracting Is The New Workforce
The shift towards project-based work structures in various industries encourages the use of contract help. This trend has been increasing significantly in the US. Businesses prefer to assemble teams with diverse skills for specific projects, fostering innovation and efficiency. (Source: Forbes, "The Rise Of The Gig Economy And Why It's Different This Time")

Having a dedicated marketing team that actively monitors and adapts to these emerging trends ensures your business not only meets current consumer expectations but also anticipates future shifts. With the right team and tools, you can turn these trends into opportunities for stronger engagement, higher conversions, and sustained success.

Contact BIG DEAL Company now for a tailored marketing plan that suits your small business needs and budget - from a dedicated contract partner. 

Many small businesses suffer from a black-and-white idea of marketing.  They either try to do it themselves or feel like they have to pay a big agency to manage it for them.  BIG DEAL Company is here to add some color and support with marketing for small businesses.  We’re offering up ten of the top tools that can help small-scale businesses thrive.
 
1. Canva: This tool is great for creating graphics, social media posts, and marketing materials with ease and is relatively user-friendly. 

• Pros:
  • Easy-to-use, drag-and-drop interface for designing.
  • Offers pre-made templates for social media, presentations, flyers, and more.
  • Affordable and includes a free plan.
  • Collaborative features for team use.

• Cons:
  • Limited customization compared to more advanced design tools.
  • The free version lacks access to premium assets and features.
  • Not ideal for complex graphic design projects.

 
 2. Mailchimp: Use Mailchimp if you’re looking for the ideal way to build email marketing campaigns, newsletters, and automation for your small businesses.

• Pros:
  • Free tier available for small mailing lists.
  • User-friendly email automation and campaign management.
  • Integrates with e-commerce and CRM platforms.
  • Detailed analytics for tracking email performance.

• Cons:
  • Pricing can get steep as your email list grows.
  • Limited design flexibility for email templates.
  • Customer support for free plans can be slow.

3. Google Analytics: Google Analytics provides invaluable insights into website traffic, visitor behavior, and performance metrics.  It can be a little bit tricky to learn at first but is well worth it.
 

• Pros:
  • Completely free with in-depth website traffic data.
  • Customizable reports and dashboards.
  • Tracks visitor behavior, acquisition sources, and conversions.
  • Integrates with Google Ads and other platforms.

• Cons:
  • Steep learning curve for beginners.
  • Data privacy and concerns with certain user-tracking features.
  • Can be overwhelming with too much data if not properly configured.

  
4. Hootsuite: This helpful little tool helps to manage and schedule social media posts across multiple platforms from one dashboard.

• Pros:
  • Manages multiple social media accounts from one platform.
  • Supports post-scheduling, analytics, and social listening.
  • Customizable dashboards for tracking key metrics.
  • Collaborative features for teams.

• Cons:
  • Can be pricey, especially for businesses with multiple users.
  • Limited features on the free plan.
  • The interface can feel cluttered and slow at times.

 
5. Buffer: Another excellent tool for scheduling social media posts and analyzing their performance.

• Pros:
  • Simple and intuitive interface for scheduling social media posts.
  • Offers an easy way to analyze post-engagement and performance.
  • Affordable pricing plans with a free tier.
  • Integrates with most social platforms.

• Cons:
  • Limited advanced features compared to competitors like Hootsuite.
  • Analytics are more basic and require a higher-tier plan for detailed insights.
  • Scheduling Instagram posts requires manual intervention for free users.

 
6. WordPress: This versatile platform is for building websites and blogs, offering many plugins for SEO and content management.

• Pros:
  • Highly customizable with a wide range of themes and plugins.
  • Great for content management (blogs, portfolios, e-commerce).
  • SEO-friendly with plugins like Yoast SEO.
  • Open-source, with a large community for support.

• Cons:
  • Can be complicated for beginners without tech experience.
  • Requires ongoing maintenance (updates, backups).
  • Some themes and plugins can slow down site performance.

  
7. Trello: This is a helpful tool to organize tasks and projects with boards, lists, and cards, and is ideal for collaborative marketing efforts.

• Pros:
  • Simple, visual project management with boards, lists, and cards.
  • Ideal for organizing tasks and tracking progress.
  • The free plan offers plenty of features for small teams.
  • Easy collaboration with real-time updates and sharing options.

• Cons:
  • Limited features for advanced project management (compared to tools like Asana).
  • Can become cluttered with too many cards and lists.
  • No native time-tracking or advanced reporting tools.

​8. HubSpot CRM: A great program if you’re looking to manage customer relationships, track interactions, and automate marketing tasks.

• Pros:
  • The free version includes CRM, email tracking, and meeting scheduling.
  • Provides a unified platform for managing customer relationships and marketing efforts.
  • Automation features to streamline tasks like emails and follow-ups.
  • Scalable with premium add-ons for growing businesses.

• Cons:
  • Paid features can get expensive for small businesses.
  • Complex interface with a learning curve for beginners.
  • Some limitations in email automation for the free plan.

  
9. SurveyMonkey: If you want to learn more about your audience consider this program that conducts surveys to gather customer feedback and insights, aiding in market research.

• Pros:
  • Easy to create, distribute, and analyze surveys.
  • Provides valuable feedback and insights for market research.
  • Customizable surveys with a variety of question types.
  • Free tier available with basic features.

• Cons:
  • The free plan limits the number of questions and responses.
  • Custom branding requires a paid plan.
  • Higher-tier plans can be costly for advanced features like data export.

 
10. Google My Business: This is an essential tool for local businesses to manage their online presence, including maps, reviews, and search visibility.

• Pros:
  • Free to use and essential for local SEO and search visibility.
  • Helps manage reviews, business information, and map presence.
  • Improves local customer engagement and search rankings.
  • Detailed insights on how people find and interact with your business.

• Cons:
  • Requires constant updates and monitoring to maintain accurate information.
  • Managing reviews can be time-consuming, especially if dealing with negative feedback.
  • Limited control over the appearance of your business listing.

 
BIG DEAL Company has mastered all of these tools and more, blending our expertise with a deep understanding of small businesses’ unique challenges. By harnessing the power of innovative platforms like Canva, Mailchimp, and Google My Business, BIG DEAL takes the stress out of marketing and adds vibrant, effective strategies.
 
Whether you’re just starting or growing your business, BIG DEAL is here to bring your marketing out of black and white and into full color, helping you thrive without the sense of overwhelmingness from doing it alone or having to rely on large, faceless agencies. We understand small businesses because we are one too!
 
Follow us on social media - Facebook, Instagram, LinkedIn, YouTube, and Pinterest - and sign up for our online newsletter to stay updated on the latest insights and tools that can drive your mission forward! Together, let’s make a big difference!

7 Effective (and Affordable) Marketing Tips for Nonprofits on a Budget

Marketing your nonprofit’s mission can feel overwhelming at times, especially when you’re working within a tight, or sometimes, non-existent budget. However, with a strategic approach, even limited resources can provide great results.
 
Big Deal Company has pulled together some practical tips and tricks to help your nonprofit effectively market your cause without breaking the bank.
 
1.    Know Your Audience
The foundation of successful marketing is knowing who you are speaking to. Are you targeting potential clients, donors, or businesses? Each audience has different motivations and needs, so it’s imperative that you tailor your messages accordingly.

• Potential Clients are seeking solutions or services
• Donors want to see the impact of their contribution and how they can be part of the story.
• Businesses may be interested in partnerships, corporate social responsibility (CSR), or sponsorship opportunities

 
2.    Use Donor-Centric Language
When marketing to donors, make THEM the hero of the story. Use “YOU” language to show how their contribution makes a difference. For example, instead of saying, “Our organization provides food to families in need,” say, “YOU can provide food to families in need by supporting this mission.” This makes the donor feel personally involved in creating change.

3.    Leverage Social Media for Free Promotion
Social media platforms like Facebook, Instagram, and LinkedIn offer free tools that can help you reach a larger audience. Focus on:

• Storytelling: Share success stories, images, and videos that showcase your impact
• Engagement: Regularly interact with your followers through comments, polls, and questions to build a community around your cause

               It’s also important to take note of where your audiences spend their time. Perhaps your supporters are from a younger generation. If so, you may consider creating and maintaining an organizational TikTok or YouTube Channel to best reach your target audience.
 
4.    Collaborate with Local Influencers, Organizations, and Volunteers
Reach out to local influencers, groups, community leaders, or even businesses that align with your cause. They can amplify your message by sharing it with their networks. Similarly, dedicated volunteers can help spread the word and even assist with event organization or marketing efforts. Big Deal Company always creates an event or campaign Media Kit that can easily be distributed to Board Members or organizational ambassadors so they can help spread the word!

5.    Create an Email Newsletter
Email marketing remains one of the most cost-effective ways to communicate directly with your audience. Use newsletters to:

• Share upcoming events or achievements
• Tell compelling stories about the people or causes you support
• Offer opportunities for supporters to get involved.

               It is important to share consistent communication. Build a communication calendar to plan out when your organization communicates with your readers. Readers will start to anticipate your emails when you provide dependable and consistent communications.
 
6.    Utilize Free Tools and Resources
There are a plethora of free or low-cost marketing tools that can help you get the job done efficiently:

• Canva: For creating eye-catching graphics and videos
• Mailchimp: For easy-to-craft email marketing campaigns
• Google for Nonprofits: Offers free access to Google Ads to promote your cause to a wider audience

 
7.    Host Virtual or Low-Lift Events
Events don’t have to be expensive to be impactful. Consider hosting a virtual event, such as a live stream or webinar, which can be more budget-friendly than an in-person gathering. Invite supporters to join for free and encourage donations or sponsorships during the event.

BONUS:
8. Enlist a contractor, such at BIG DEAL Company to take on these important pieces. Rather than hire a full-time staff member, our team of experts can support you in an variety of ways, and work with your budget!

​Big Deal Company Can Help
At Big Deal Company, we understand the challenges nonprofits face when it comes to marketing on a budget. Our team is dedicated to helping you develop affordable marketing strategies, organize impactful events, and communicate your mission effectively. We’re here to ensure that your message reaches the right audience and generates meaningful support and funds for your cause.
 
Ready to grow your nonprofit’s impact? Contact Big Deal Company today to explore how we can help with your marketing efforts.

Marketing Trend 2024: Why Video is a MUST-HAVE for Impactful Marketing
Video is no longer just a “nice-to-have” in marketing - it’s an essential tool for making a lasting impression.
Download our FREE printable with the details below!

BIG DEAL Company was proud to be a part of the City of Loveland's, "Small Business, Big Summer" promotion. The goal of the promotion was to increase visibility to the small business community to customers and other businesses, forging new relationships with community partners and increased community awareness about all the awesome places to shop in Loveland! 

This promotion came with some great numbers (and we love numbers!)

• 306 raffle entries submitted from shoppers
• 262 visits to the website with our listed businesses
• 52 participating Loveland businesses
• 12 raffle prizes donated by thoughtful participants  
• 5 community partnerships supporting outreach efforts (Downtown Development Authority, Visit Loveland, Economic Development, Chamber of Commerce, Loveland Business Development Center)

For BIG DEAL, we care that we contribute to the success of others and to the cities we live in. Thank you to all who make this program possible and supported it this summer!