​As 2025 winds down, we’re taking a moment to reflect on a year full of incredible growth, powerful partnerships, and community-driven impact. At Big Deal Company, we don’t just provide fractional marketing and event support. We serve as true business or organizational partners, connectors, and collaborators. From Northern Colorado event planning to nonprofit communications strategy, we’ve been proud to amplify brands and missions that matter!
 
Here’s a look back at the moments, partnerships, and lessons that defined our 2025—and a glimpse into the bold future we’re building for 2026.

Strategic Partnership in Action: Our Fractional Work Highlights
This year, BIG DEAL was honored to support the Meals on Wheels of Greeley and Weld County team—providing communications planning and development strategy that helped elevate their essential mission. This was a prime example of the kind of deeply integrated, mission-aligned work we love doing through our fractional marketing and communications services.
 
We have also supported Ensight Skills Center, and  NOCOAC in a fractional capacity.
 
When clients bring us in, they don’t get just a consultant—they get a committed partner who’s all in on their vision.

​Events That Connected and Inspire

BIG DEAL + BizWest: A Trusted Event Partner
In 2025, we proudly continued our role as the event planning arm of BizWest, helping produce high-caliber experiences that drive business forward in Northern Colorado.

Discovery Day with Blue Federal Credit Union
One of our most inspiring conference collaborations this year was with Blue Federal Credit Union. We worked closely with their team to plan their annual Discovery Day, from crafting the theme to securing keynote speakers and entertainment. It was a powerful reminder of how intentional event design can spark culture, innovation, and community.

​Brand Elevation in Action: Fundraising with Heart
BIG DEAL was thrilled to support both Donna’s Law Colorado and Saint Transportation. With Donna’s Law, we helped build awareness and raise funds for this important legislation, and Saint Transportation enlisted our help to run their first-ever end-of-year fundraising campaign.
 
Our work helped align messaging, strategy, and storytelling to increase visibility and donor engagement. Supporting important causes with strong communications is central to our mission—and these collaborations reminded us how much a clear voice and strategic planning can move the needle!

NoCoFest: An Event with BIG Heart
If 2025 had a defining moment for our event team, it was NoCoFest—a massive community celebration and fundraiser that tested and showcased our full event planning capabilities. From complex permitting to coordinating vendors and programming, this was our most challenging project—and also our most rewarding!
 
We’re thrilled to announce that we’ve been invited back for NoCoFest 2026, where we’ll bring the same heart and hustle to a new venue and refreshed mission. It’s partnerships like this that fuel us.

​Deepening Roots in Northern Colorado
BIG DEAL continues to grow its presence across Northern Colorado, and our new partnerships with NoCoFest, as well as our work with the new owners of the Promenade Shops at Centerra on their annual Halloween event, have helped solidify our role as a trusted event strategist in the region. We love helping our local communities shine, and our commitment to building meaningful relationships with regional leaders and organizations has never been stronger!

Learning, Leading, and Looking Ahead
2025 wasn’t just about supporting others—it was also about investing in our team. Professional development was a major focus for us this year:

• Christine, our CEO, was accepted into Colorado’s Tourism Leadership Development Cohort
• Christine is also an advisor to Destination Colorado
• Carrie, our CCO, graduated from the Institute for Leaders in Development
• Our many team members completed courses and webinars to stay sharp on the latest marketing and nonprofit strategy trends

These efforts reflect our ongoing commitment to excellence, relevance, and service. We believe that by continually investing in ourselves, we become better partners for our clients.

What’s Next for 2026?
Looking ahead, we’re excited to:

• Launch a more formalized nonprofit consulting arm with services spanning communications, grant writing, fundraising strategy, and event planning.
• Partner with more businesses and mission-driven organizations on national and local conferences, retreats, and planning events
• Continue our mission to be true partners—not just vendors—by deeply embedding in the missions of the brands we support

If your organization is looking to elevate your message, plan an unforgettable event, or develop a communications strategy that connects with your audience, we want to be part of your journey.

Let’s Make Big Things Happen in 2026
We believe your success is our success. As we close out 2025, we’re filled with gratitude for the incredible organizations we’ve supported—and energized for what’s ahead.
 
Ready to collaborate in 2026? Let’s talk strategy, planning, and impact.
Schedule a Discovery Call: 970-613-1455
 
FAQs
Q: What does “fractional marketing and communications support” mean?
A: Fractional support means you get access to our experienced marketing and communications professionals on a part-time or project basis—without hiring full-time staff. We work as embedded partners, helping with strategy, execution, and growth based on your needs.
 
Q: What types of organizations do you typically work with?
A: We support a diverse mix of nonprofits, small-to-midsize businesses, regional organizations, municipalities, and event-based clients. In 2025, we partnered with entities like Meals on Wheels of Greeley and Weld County, Blue Federal Credit Union, and Donna’s Law.
 
Q: Can you help with event planning outside of Northern Colorado?
A: Yes! While we’re proudly based in Northern Colorado and deeply embedded in the local scene, we’re also equipped to plan and support conferences, retreats, and events nationwide.
 
Q: What makes Big Deal Company different from a traditional marketing agency?
A: We act as strategic partners, not just vendors. That means:

• We integrate with your team
• We help shape both strategy and execution
• We focus on long-term impact and relationship-building, not just short-term campaigns

 
Q: How do I know if fractional support is right for my business or nonprofit?
A: If you:

• Need high-quality marketing or comms support but aren’t ready to hire full-time
• Want strategic direction with execution power
• Need help navigating fundraising, brand visibility, or event planning

…..then fractional support might be perfect for you. Let’s chat to explore fit.
 
Q: Do you offer event planning for internal company events or retreats?
A: Absolutely. We help companies and nonprofits plan everything from internal planning retreats and “Discovery Days” to large-scale public events. Our goal is to create experiences that are intentional, inclusive, and aligned with your brand or mission.
 
Q: How can I work with Big Deal Company in 2026?
A: We’d love to connect! You can:

• Schedule a Discovery Call: 970-613-1455
• Reach out via our contact page

We’re booking now for fractional projects and event planning into Q1 & Q2.

​Silent auctions aren’t dead–but they’re overdue for a transformation. Discover the pros, cons, and modern alternatives that help nonprofits raise more while doing less.
 
The Silent Auction: A Fundraising Staple in QuestionSilent auctions have long been a reliable feature at nonprofit fundraisers — from gala dinners to golf tournaments. They offer a familiar structure, spark light competition, and, historically, have brought in critical revenue.
 
But is the return still worth the effort? For many nonprofits, the answer is increasingly “no”.
 
The hours spent soliciting donations, curating packages, labeling, tracking, and displaying items add up fast — and when the final tally barely clears a few thousand dollars, it begs a hard question: Does the silent auction still make sense in its traditional form?
 
At Big Deal Company, we’ve helped countless organizations rethink their approach to fundraising—and yes, that includes reevaluating the time-consuming silent auction.

What Silent Auctions Once Did Well
Silent auctions earned their place in fundraising history for good reason. They created a shopping-meets-charity vibe, provided stability for donors, and invited participation from attendees who might not be ready to raise a paddle for a big-ticket donation.
 
Some original strengths included:

• Familiarity - Everyone more or less knows how they work.
• Low financial risk - Most items are donated, reducing overhead.
• Fundraising potential - The highest bid wins, creating a revenue opportunity.

But times have changed. So have donors.

​The Hidden Costs: Time, Labor, and Diminishing Returns
Let’s be honest: organizing a silent auction is a beast.

• Reaching out to dozens (sometimes hundreds) of local businesses
• Following up multiple times to confirm or collect donations
• Creating signage, packaging items into “bundles,” and setting up displays
• Managing bid sheets, volunteers, and checkout
• Inputting data, managing winners, and distributing items

 
If you were to tally every volunteer and staff hour spent on the silent auction, the results would be staggering. For some organizations, the true “cost” of the silent auction would rival or exceed the potential revenue it could bring in!
 
This raises a critical question: If it takes 60+ hours of work to bring in $3,000, is that the best use of your team’s energy?

Changing Donor Preferences: Less “Stuff”, More Meaning
Today’s fundraising audiences have changed. Many donors, particularly Millennials and Gen Z, aren’t interested in baskets of lotions or home decor. Instead, they’re drawn to experiences, exclusivity, and impact.
 
Trends we’re seeing:

• Experiential items perform better: Think VIP tours, chef dinners, or behind-the-scenes access.
• Minimalism is in: People don’t want more “stuff” to clutter their lives.
• Cause over consumption: Donors want to feel emotionally connected, not just transactional.

 
The silent auction format isn’t dead—but the item-based model may be on its last legs.

​The Silent Auction’s Evolution: Digital, Dynamic, and Scalable
​While the traditional format may be faltering, technology is breathing new life into silent auctions. The shift to mobile bidding and online platforms has redefined what a silent auction can be.

From Paper to Digital
Bid sheets are out. Mobile apps and websites let guests bid in real-time. This means guests can bid from across the room or across the country!
 
Wider Reach
Online silent auctions remove geographic barriers. You’re no longer limited to who is in the room.
 
Streamlined Logistics
Tech platforms handle checkouts, payments, notifications, and receipts. This can be quite freeing for your staff!
 
Gamification and Excitement
Countdown timers, bid alerts, and donation trackers make the experience more competitive and engaging.

Why Silent Auctions Still Have a Place — If Reimagined
Silent auctions still offer:

• Increased revenue through competitive bidding
• Flexibility across all event types, whether it’s a virtual, hybrid, or in-person event.
• Familiarity that’s comforting to legacy donors.

 
But the core concept needs a makeover. Simply put, you don’t have to ditch the format, but you should ditch the fatigue.

***Smart Alternatives: Reimagine, Don’t Retire***
​Cut the Clutter: Curate Fewer, Better Packages
Focus on fewer high-impact auction items. Quality over quantity saves time and raises more.
​
Shift to Experience-Driven Auctions
Offer things people can’t buy in stores—private dinners, travel, meet-and-greets, and VIP passes.
 
Bundle with Engagement Tools
Silent auctions work best when they’re paired with live appeals, fund-a-need moments, and raffles.
Big Deal Company: Helping You Do More With LessWe’ve worked with dozens of nonprofits to modernize their fundraising strategies—and silent auctions are no exception.
 
Here’s how BIG DEAL can help:

• Strategic item sourcing focused on experiences, not stuff
• Partnerships with mobile auction platforms for seamless bidding
• Audience engagement planning to drive bids and donations
• Time-saving logistics so your team can focus on impact, not setup

 
We believe nonprofits should spend less time chasing gift cards and more time changing lives. And we’re here to help you make that shift.

Conclusion: Retire the Old, Not the Idea
Silent auctions aren’t obsolete. They are just due for a transformation.
If your team is burning hours for minimal return, it’s time to evolve. Embrace technology, rethink your approach, and meet donors where they are: craving connection, not clutter.
 
Big Deal Company is ready to help you raise more, work less, and create fundraising events that actually feel….fun!

What a night! Fiesta 2025 brought together over 250 guests, the incredible sounds of Salsa Forte, and a community united in joy and purpose. Together, we raised more than $45,000 to support children and families in Northern Colorado. 

We are so grateful to every donor, sponsor, and supporter who made this celebration possible. Your generosity helps us continue to build a stronger, more vibrant community—one family at a time.

BIG DEAL Company was thrilled to support Thompson Education Foundation with their annual golf tournament on Friday, August 8th. With the support of 23 sponsors and a full day of community fun, together we raised over $35,000 for the Scheer Student Opportunity Fund. These funds help remove financial barriers to help all students in Thompson School District excel in and embrace education and extracurricular opportunities that might otherwise be out of reach. 

Tournament Highlights: 
Sponsorships & Donations: $39,128.43
Beat the Pro Competition: $4,288

​At Big Deal Company, we’re proud to support several incredible nonprofit partners with everything from development strategy and campaign planning to event production, as well as internal and external communications. And if there’s one question we hear across the board, it’s this: “Are our fundraising events still worth it?”
 
It’s a great question - and an important one. As fundraising trends continue to shift in a post-pandemic world, many organizations are taking a closer look at how events fit into their overall development plan. Are they bringing revenue? Are they building relationships? Or are they draining resources without delivering meaningful returns?
 
Recently, our team member, Carrie, had the opportunity to dive deep into this topic for her capstone project that was part of her time at the Institute for Leaders in Development. She explored the transition many nonprofits are making - from transactional, event-heavy fundraising models to more transformational, relationship-forward strategies.

​Why the Shift?
Events have long been a go-to fundraising strategy. They create visibility, bring people together, and can be an exciting entry point for new supporters. But they also come with real challenges:

• Rising costs - for venues, food, staffing, and entertainment
• Unpredictable attendance
• Limited long-term donor engagement
• Significant staff time and energy

 
A recent White Paper by Big Deal Company on event trends in Colorado found that over 70% of event hosts reported increased expenses, and nearly 63% saw declining attendance. When the return on investment (ROI) shrinks and burnout increases, it’s time to reconsider how events fit into your fundraising mix.
 
So….Should We Kill the Gala?
Not necessarily. However, we recommend evaluating every event through a strategic lens.

​During an ILD interview with Lizz Helmsen, a consultant with Carter Global - a philanthropic forward nonprofit consulting company- shared her perspective as an “event killer,” but not because she’s anti-event. Rather, she encourages nonprofits to be selective and intentional. Her framework for event evaluation includes three key criteria:

1. Mission Alignment - Does the event clearly connect back to your cause?
2. Engagement & Enjoyment - Is it meaningful and enjoyable for your audience? Are you still “drawing” a crowd?
3. Financial Performance - Does the event net a minimum of $100,000 or deliver significant relationship-building value?

 
Tools for Quantifying Your Events
A simple Event Evaluation Rubric can be used to review past and upcoming events. Ask yourself:

• How much did we raise net of expenses?
• What new or deeper relationships did we form?
• Did this event bring repeatable value - new monthly donors, long-term sponsors, or advocacy?
• Did it feel like it fit our mission and brand?

 
Sometimes, it’s not always about the dollars raised at the event - it’s also about the long-term return. For example, an intimate donor dinner that sparks a $25,000 multi-year gift a few months later could have a bigger impact than a large gala that breaks even.
 
What’s Next? Make the Shift with a Plan
If you’re considering shifting from large-scale events to more relationship-based fundraising, have a roadmap.
 
Here’s what we recommend:

• Audit your current events: Which ones are working? Which ones are draining resources?
• Develop relationship touchpoints: Ensure you connect with donors at all levels - not just major gift prospects.
• Introduce awareness events: Small, invite-only gatherings that connect people to your mission without an immediate ask.
• Train your board and staff: Invest in building a culture of relational giving and long-term stewardship.
• Focus on follow-up: A successful event is only as strong as its follow-through. Personalized thank-you notes, check-ins, and invitations to stay involved matter more than swag bags.

Don’t Forget Your Small Donors
In relationship-focused fundraising, every donor matters. Small, recurring donors are often the backbone of a sustainable giving program. With the right communication and engagement strategies, they can grow into long-term supporters, advocates, and even major donors over time.
 
Let’s Build A Smarter Strategy Together
Fundraising isn’t one-size-fits-all. During her ILD journey, Carrie heard from nonprofit leaders using all kinds of models - some event-heavy, some event-free - and each one had valid reasons for their approach. The key is to be intentional, data-informed, and mission-aligned.
 
At Big Deal Company, we’re here to help you do just that. Whether you’re planning your next signature event or rethinking your entire development calendar, we’re ready to help you ask the right questions and build a plan that works - for your mission, your team, and the community you serve.

​Spring is in the air along Colorado’s Front Range, with longer days, warm weather, and spring events in full swing! This season, event décor is bursting with bold personality, sustainable flair, and immersive design. Whether you’re styling a wedding, corporate event, or nonprofit fundraiser, the vibe is intentional, joyful, and maximalist.
 
Here are 10 spring 2025 event décor trends and themes our team at BIG DEAL Company predicts will take center stage this season:

Sustainable luxe
 
Sustainability is no longer a trend – it’s an expectation. Spring 2025 events are embracing “green glam,” with upcycled décor, biodegradable confetti, and menus and tablescapes sourced from local farms – presented with high-end flair. Reclaimed wood signage, dried floral backdrops, and reusable fabric signage also give a luxe look with less waste.
 
Maximalist florals
 
In case you hadn’t guessed it from the “joyful and maximalist vibe,” minimalist greens are making way for big, bright florals. Wild color palettes, dyed pampas grass, and large-scale designs are all trending. Whether your budget allows for some bright accent blooms placed strategically throughout your space, or floor-to-ceiling installations, you can create an inviting and memorable experience for guests with bold, bright choices.
 
Textured minimalism
 
If minimalism is more suited to the tone of your event, tactile upgrades elevate the guest experience without the noise of in-your-face décor. Linen-wrapped chairs, raw-edge napkins, candle holders in natural materials, and ceramic serveware lend a variety of textures and blend well with eco-friendly luxe.
 
Oversized everything
 
This spring, you’re free to go big or go home when it comes to décor. From 8-foot floral sculptures to mega balloon arches, we’ve already seen some over-the-top examples of maximalist statements this spring. Large-scale installations double as photo backdrops and conversation starters at personal and business events alike.

Bold color
 
Why pick one pop of color when you can go all in? Color drenching – using a single bold hue in various tones and textures across décor – is stealing the spotlight. Think canary yellow lounges, marigold florals, amber lighting, and citrus-tinted cocktails to match.
 
Immersive stories
 
If your budget allows for it, guests are craving more than a party – they want to step into another world at your event. From Bridgerton-inspired garden soirees to sci-fi speakeasies, immersive themed experiences will dominate, with lighting, scent, and sound creating 360-degree atmospheres. This all-encompassing décor pairs well with the continuing micro-event trend, where hosts spend more per guest with a small guest count.
 
Seasonal, local tablescapes
 
In line with the spring season and with sustainability, seasonal, local menus and tabletop décor are on trend. Guests want an event that reflects what’s happening locally outdoors. Serve crisp, refreshing fare, and create a live tablescape with wildflowers or locally-grown blooms. Moss runners and fresh herb centerpieces create a fresh look that engages the senses without breaking the budget.
 
Glass gardens
 
The “glass gardens” theme embraces eco-luxe, bold florals, and the transparent trend all in one. Glass décor is blooming across table settings, installations, and even floral displays. Picture glass orbs filled with moss, hanging terrariums, and mirrored tabletops that reflect candlelight at golden hour.

Micro zones
 
Continuing a trend from previous years, events are being broken into small environments, called micro-zones, with their own mood lighting and themes. One area may glow with warm Edison bulbs for cocktails, another with pastel projection mapping for dining. It’s a choose-your-own-adventure experience with enhanced intimacy for your guests.
 
Hybrid and micro-events
 
With all of these décor trends and themes, hybrid and micro-events continue. Smaller guest counts allow for higher personalization. Multiple mini-events in one are on trend: a tasting garden, silent disco lounge, interactive branding booth, and live-streamed Q&A – all tailored for both in-person and virtual guests. These events involve a high spend per guest and aim to create a highly memorable, personalized experience for key players; think VIP customers or dream donors.
 
Let’s bring your vision to life. At BIG DEAL Company, we specialize in creative events with trend-driven design, rooted in strategy, catered to your budget. Whether you’re hosting 50 or 5,000, we have the experience to curate events that feel effortless, engaging, and meaningful.
 
For marketing and event news and tips, subscribe to the BIG DEAL newsletter! (see bottom of home page)

When it comes to planning a company retreat or large-scale business event, no one does it better than Big Deal Company. From our established relationships with top-performing vendors in Colorado to our thoughtful and personalized approach, we ensure every event we organize leaves a lasting impression. Whether you’re looking to foster stronger employee connections, celebrate company milestones, or launch a new product or service with flair, Big Deal Company brings expertise, creativity, and a meticulous attention to detail.

The BIG Difference: A Customized Approach to Event Planning
Big Deal Company stands out because of our dedication to understanding your business. We believe every client is unique, and our first step is always to listen and learn. We ask the right questions to understand  your business goals, your values, and the kind of experience you want for your team or clients.
From this discovery phase, we build custom business support plans tailored to your needs. Whether you’re a growing startup or an established corporation, our packages offer everything you need in one streamlined place. From venue selection to entertainment, catering, and logistics, we take the stress out of event planning while keeping everything aligned with your brand and objectives.
 
A Partner That Treats You Like a BIG DEAL
Our ideal clients are companies that care deeply about their employees and their communities. When you work with us, we become more than just your event planner - we’re your trusted partner. We believe in making your business personal and treating every event - big or small - with the same level of enthusiasm and care.

Big Deal specializes in crafting events that are not only fun but also meaningful. Over the years, we’ve successfully organized:

• Corporate retreats to improve team bonding and morale
• Large business conventions to connect with clients and partners
• Fundraisers that inspire communities and drive change
• Product and business launches that captivate audiences
• Holiday parties, open houses, and community events

 
We love bringing people together and creating moments that strengthen connections within your company and beyond.

​The Cost-Effective Benefits of Hiring a Professional Event Planning Contractor
Planning a retreat, convention, or major event in-house can be overwhelming, especially when your internal teams are already busy with their day-to-day responsibilities. HEre’s why hiring Big Deal Company to handle your event planning is both a smart and cost-effective decision:

Save Time and Reduce Stress
Organizing a large-scale event requires meticulous planning, from venue selection and vendor coordination to guest accommodations and itineraries. Delegating this responsibility to a professional like Big Deal Company frees up your internal resources, allowing your team to focus on their primary roles while we handle the logistics.

Vendor Relationships = Cost Savings
Thanks to our long-standing relationships with top-performing vendors in Colorado and Wyoming, we’re able to negotiate the best deals on venues, catering, entertainment, and other services. These cost savings are passed directly on to you.

Expertise in Budget Management
One of the biggest challenges in event planning is staying within budget. Our experienced planners have a proven track record of delivering exceptional events without financial surprises. We will keep you in the loop on all expenses, and help  you allocate resources effectively to ensure you get the most value for your investment.

Impeccable Execution and Attention to Detail Details matter - especially when you’re hosting a high-profile event. At Big Deal Company, we handle everything from start to finish, ensuring that your event runs smoothly and meets your business goals. This level of professional ism enhances your company’s image and reputation.

Why Your Employees Will Thank You
A well-planned company retreat or convention isn’t just about ticking a box. These events can:

• Boost Morale: Employees feel valued and appreciated when their company invests in their well-being and professional development.
• Foster Team Collaboration: Retreats provide opportunities for colleagues to bond, break down silos, and work more effectively together.
• Inspire Creativity: Getting out of the office and into a new environment can spark innovation and fresh ideas.
• Strengthen Company Culture: Events reinforce a company’s mission, values, and sense of community, helping employees fele more connected to the bigger picture.

 
By partnering with Big Deal Company, you’re investing in an experience that brings these benefits to life!
 
Your Event is a BIG DEAL - Let’s Make It Exceptional
From team-building retreats to large-scale conventions, Big Deal Company is here to help you plan and execute an unforgettable event. With our personalized approach, extensive vendor network, and passion for creating memorable experiences, we ensure that your business event isn’t just successful - it’s extraordinary!
 
If you’re ready to show your employees or clients that they’re a BIG DEAL, contact us today to discuss your next event. Let’s make something remarkable together!

​Supporting Non-Profits: Over 20 Fundraising Events
In 2024, Big Deal Company continued to strengthen its commitment to philanthropy by designing and executing over 20 non-profit fundraising events. From galas to golf tournaments, these initiatives were instrumental in helping local organizations achieve their fundraising goals while inspiring hope and unity.
 
Additionally, we launched and supported four end-of-year fundraising campaigns, maximizing impact during the holiday season, providing crucial support to our non-profit partners. These campaigns underscored our belief that businesses can drive meaningful change.

​Business and Community Collaboration
Big Deal Company provided planning and logistics support for nine large-scale Northern Colorado business events for BizWest. Our team ensured seamless execution and memorable experiences for all attendees.
We supported countless grand opening events, company retreats, ribbon cuttings, and rebrands!

​Expanding Our Digital Footprint
This year, we authored over 50 blogs for just our own company website and countless others for our clients. These blogs covered a wide array of topics, showcasing our versatility and deep understanding of industry trends. By consistently delivering high-quality content, we were able to expand our digital presence and we have been able to provide valuable resources for businesses and individuals alike.
 
Record-Breaking Events
Among the hundreds of events we managed this year, one stood out for its sheer scale. The Grand Opening of the new FNL Airport Terminal brought over 1500 guests together! The success of such a large-scale event highlighted our ability to adapt, innovate, and execute with precision, even under the most demanding circumstances.

​Across the US
While our major footprint is in Colorado and Wyoming, in 2024 we supported clients in Las Vegas, Michigan, California, and Georgia. We travel for events and our marketing expertise can support businesses in any area! We already have out of state projects booked for 2025!

Our Core Focus: Communications, Experiences, and Community
At Big Deal Company, our mission revolves around these three core areas:

• Communications: Crafting clear, impactful messaging that resonates with audiences.
• Experiences: Designing events and initiatives that leave lasting impressions and memories.
• Community: Building bridges and fostering connections that strengthen the fabric of Northern Colorado.

By combining these pillars with our creative problem-solving skills, we delivered unparalleled value to our clients in 2024.
 
Looking Ahead to 2025
As we prepare for 2025, Big Deal Company is excited to build on this year’s success. We are eager to:

• Host even additional signature events that bring people together.
• Deepen our relationships with non-profits, businesses, and community organizations.
• Expand our client base and explore new business opportunities.
• Continue leveraging our expertise in communications, experiences, and community-building to make a difference.

Our team is ready to embrace the challenges and opportunities of the new year, driven by a passion for innovation and a commitment to excellence.
 
2024 was a year of growth, impact, and unforgettable moments for Big Deal Company. From our signature events to record-breaking community gatherings, our efforts have touched countless lives and strengthened our community ties. We are grateful for our clients, partners, and the Northern Colorado community for making this year so remarkable. Here’s to more events, more connections, and more success in 2025!
 
Stay Connected with Big Deal Company
We invite you to be part of our journey as we step into an exciting 2025. Reach out to our team to learn more about our services or discuss your next BIG idea. Don’t miss out on the latest updates - sign up for our newsletter and stay informed about our events, tips, and success stories.
 
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End-of-Year Fundraising Tips for Nonprofits: Maximize Donor Engagement and Donations
When the calendar turns to November, many nonprofits enter one of the most crucial fundraising periods of the year. The holiday spirit, tax benefits, and seasonal giving days create a unique opportunity to drive donations that support mission-driven initiatives. Here are essential year-end fundraising tips to make the most of this giving season and set your nonprofit up for success.

1.    Segment Donor Lists for Targeted Messaging
An effective way to reach donors is by tailoring messages that resonate. Start by pulling your donor lists and segmenting them by factors like donation frequency, donation amount, or specific past campaign involvement. With segmented lists, you can craft personalized messages for each group to increase engagement and the likelihood of donations. For example, you could target major donors with messages about impact-driven milestones and smaller donors with updates about ongoing needs or progress.
 
Benefits of Donor Segmentation:

• Increases Engagement: Personalized messages foster a stronger connection with each group.
• Improves Donation Rates: Targeted appeals are more relevant and impactful.
• Enhances Donor Relationships: Regular, relevant updates make donors feel valued and informed.

 
2.    Review Last Year’s Fundraising Results for SMART Goal Setting
Take a data-driven approach by analyzing previous years’ fundraising performances. Identify which channels (email, social media, direct mail) contributed the most and how different donor segments responded to each campaign. This insight will help you create SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals and set predictable outcomes for this year.
 
SMART Goal-Setting Tips:

• Set Specific Revenue Targets: Define the exact amounts you aim to raise through each channel.
• Measure Campaign Success: Determine engagement rates, average donation amount, and donor retention metrics.
• Keep Goals Achievable: Consider resource availability and adjust goals accordingly.

 
3.    Create a Year-End Marketing and Communications Calendar
An organized marketing calendar is essential to manage the complex end-of-year giving season. Include special dates and events, distribution channels, target audience segments, and clear calls to action for each campaign. Assign team members responsible for each action and track key performance indicators (KPIs) to evaluate effectiveness.
 
Components to Include in Your Calendar:

• Channels and Distribution Dates: Determine when and where your campaign will be shared.
• Audience Segments: Tailor messaging based on donor demographics or donation history.
• Responsibilities: Assign team members to specific tasks.
• KPIs: Track metrics such as funds raised, email open rates, and social engagement.

 
4.    Send a “Loop-Back” Email to All Donors
A “loop-back” email is an effective way to re-engage previous donors. Send an email to donors who contributed in the past, reminding them of their impact and encouraging them to support your mission again this year. Highlight how last year’s donations were utilized and share stories of success.
 
Why Loop-Back Emails Work:

• Builds a Stronger Donor Connection: Donors appreciate hearing about the results of their contributions.
• Encourages Repeat Giving: Sharing impact stories increases the likelihood of renewed support.
• Easily Customizable: Adapt messages based on each donor segment’s past contributions.

 
5.    Gather Stories to Inspire and Share
Donors respond to real stories of lives changed or community improvement. Gather stories from your beneficiaries, staff, or volunteers that exemplify your organization’s impact. These narratives can be shared through emails, social media, or even a dedicated video campaign to bring your mission to life.
 
How to Use Stories Effectively:

• In Email Campaigns: Include a short story with a strong call to action.
• On Social Media: Share stories with engaging visuals or videos for maximum reach.
• During Events: Feature live or recorded testimonials at fundraising events or holiday galas.

 
6.    Send Thanksgiving Gratitude Messages
Thanksgiving offers a perfect time to express your appreciation to all of your generous donors. Utilize “You” language in messages to all of your donors, thanking them for their contributions throughout the year - “Because of You”, “Your Kindness….”, “Your support has made a difference”. This message doesn’t need to or shouldn’t ask for a donation. Expressing gratitude fosters goodwill and reinforces the donors’ sense of purpose and impact.
 
Ideas for a Gratitude Campaign:

• Personalized Emails: Address donors by their name and reference specific campaigns they supported throughout the year. (This is why segmenting your donors is so helpful!)
• Thank-You Videos or Voice Recordings: Share a video message from your organization’s leaders or those impacted by donations. You can also change up your donation thank you’s with a recorded greeting sent as an attachment - these can be highly personal with messages directly from the Executive or Development Director.
• Social Media Shoutouts: Publicly thank donors or recognize notable contributions on all of your social media channels.

​7.    Secure a Matching Gift Opportunity
Donor matches are a powerful way to maximize contributions, as many donors are motivated by the potential to double their impact. Work with major donors or corporate sponsors to set up a matching gift for year-end giving campaigns. Highlight this match in all promotional materials to encourage giving.
 
Matching Gift Tips:

• Highlight the Urgency: Communicate that contributions will be matched only for a limited time.
• Emphasize Impact: Explain how matched gifts significantly amplify impact.
• Share Progress: Update donors on the progress toward the match to encourage contributions.

 
8.    Set Up a Peer-to-Peer Holiday Giving Campaign
Peer-to-peer fundraising engages your supporters in promoting your cause within their personal networks, expanding your reach organically. Equip volunteers, board members, and loyal donors with the tools they need to run mini-campaigns on your behalf. Provide sample social posts and email templates to make it easy for them to ask friends and family for support.
 
Peer-to-Peer Campaign Tips:

• Create Fundraiser Kits: Provide social media assets and email or phone scripts for participants.
• Encourage Friendly Competition: Offer rewards or recognition for top fundraisers.
• Monitor Progress: Track the performance of each peer-to-peer campaign and recognize high achievers.

 
9.    Use Clear Calls-to-Action in All Communications
Every piece of communication should include a clear, compelling call to action (CTA). Whether it’s donating, volunteering, or sharing a story, a CTA should be specific and easy to follow. Phrases like “Donate Now to Double Your Impact” or “Yes - I want to provide affordable housing for families in my community!” are both actionable and inspiring.
 
10.    Focus on Growing Your Donor Base, Not Just the Funds Raised
When evaluating year-end fundraising success, nonprofits often focus on the total amount of funds raised. However, emphasizing the number of new donors can be equally valuable, if not more so.
Attracting new supporters expands your donor base, builds long-term relationships, and boosts future fundraising potential. By welcoming new donors, your organization creates a broader community of advocates and supporters who may contribute regularly, increasing your impact over tie.
Celebrating this growth in new supporters highlights the strength and reach of your mission beyond just dollar amounts - making it feel less transactional, and fostering a stronger, more diverse network of supporters for years to come.
 
 
With thoughtful planning and data-driven approaches, nonprofits can make the most of the end-of-year giving season. By segmenting donor lists, setting clear goals, sharing impactful stories, and expressing gratitude, you can build stronger connections with donors and inspire increased contributions. Utilize these strategies to create a memorable and successful year-end fundraising campaign that sustains your mission well into the coming year.
 
Big Deal Company is proud to support many nonprofits during the end-of-year giving season and beyond, helping organizations maximize their impact through strategic fundraising campaigns and successful event fundraisers. We offer a variety of downloadable resources, expert tips, and best practices, all designed to make your year-end giving campaign a success.

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On Saturday, November 9, over 400 guests gathered at Ellis Ranch for the annual Loveland Habitat for Humanity Builder’s Ball, an evening dedicated to raising awareness and funds to support affordable housing in Northern Colorado. Planned and produced with the assistance of Big Deal Company, the event was hailed by attendees as the “Best Builder’s Ball yet!” 
Our team assisted with messaging, PR, social media, website, vendor management, staffing and event logistics.
Here is a recap of the evening’s success and highlights.