Understanding Event Attendees Through Their Values
As event planners and marketers, one of our primary goals is to connect with our audiences on a deeper level. Traditionally, we’ve relied on demographic data such as age, gender, location, and income to understand attendees and help design experiences tailored to their needs. However, there is a revolutionary new approach called Valuegraphics that is changing the way we perceive our audiences by focusing on shared values rather than traditional demographics. What are Value Graphics? is a concept designed to shift the focus from surface-level demographics to the varied core values that drive human behavior. This term was coined by researcher David Allison, who has spent years studying how values influence human decisions. His work emphasizes understanding what truly matters to people, what motivates them, and how their values typically shape their choices. By identifying shared values within a target audience, event planners and marketers can create experiences and promote products that resonate with them on a profound level. Why Focus on Values? Focusing on an audience’s shared values can help build deeper connections. This connection goes beyond just meeting basic needs - it can create a sense of belonging and understanding that encourages long-term loyalty. Understanding attendees’ values also allows planners and event curators to design experiences that align with what they care about most. Whether it’s an event, fundraiser, or company culture initiative, focusing on values leads to more impactful and memorable interactions. It can also lead to increased and more meaningful engagement. When people feel that their values are recognized and respected, they are more likely to engage with the event or brand. This can lead to higher attendance rates, more enthusiastic participation, and stronger relationships overall. Values - Implications for Event Planning and Beyond Valuegraphics offers a transformative approach to event planning and other initiatives by focusing on the values that drive attendees’ behavior.
A Positive Impact for Business and Beyond
By shifting our focus from traditional demographics to values, we can create a positive impact for both businesses and the world at large. When we focus on what truly matters to people, we can foster deeper connections, drive meaningful change, and create experiences that leave a lasting impression. Utilizing Valuegraphics in event planning and marketing campaigns can raise the bar - creating elevated events and new ways to engage with audiences. It’s a simple but transformative shift that can lead to greater success and fulfillment for all involved! Want to see how Valuegraphics can help elevate your next event? Contact our team of event professionals - we will walk your business through the entire process. Let us help bring joy and lasting success to your job today: https://www.bigdealcompany.com/ Download our free printable below.
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As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC
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Teamwork activities at the office are like the secret sauce for a cool work vibe. They're not just about bonding but also building trust and friendships among team and workmates. These activities make talking and working together easier, breaking down those boring office walls. Plus, they add a dose of fun and challenge that pumps up everyone's motivation and chills out the stress levels. It's not just about games; these activities help you figure out what you're good at and where you might need a hand. They're like the spark for creativity and problem-solving, making work a bit more exciting. Overall, these team gigs make the office a cool place to be, keeping everyone happy and attracting top talent. Check out these quick, five-minute activities that have lasting effects. (and download our free printable) Quick and Easy Get to Know Each Other Activities: The Easiest of Easy: At the beginning of a meeting, ask team members to share one word that describes how they're feeling that day. This simple exercise helps team members connect on an emotional level, promoting empathy and understanding. Two Truths and a Lie: Encourage team members to share three statements about themselves – two truths and one lie. The rest of the team must guess which statement is the lie. This activity promotes openness and helps team members get to know each other on a personal level, fostering trust and understanding. Network Blitz: Set up a series of quick one-on-one conversations between team members. This rapid exchange of information helps break down communication barriers, encourages networking, and facilitates stronger connections among team members. Building an Attitude of Teamwork Activities ‘Building’ Relationships: Provide teams with spaghetti, tape, and a marshmallow. The goal is to build the tallest freestanding structure with the marshmallow on top. This activity promotes teamwork, creativity, and problem-solving skills. Team Puzzle: Distribute pieces of a jigsaw puzzle to each team member. The team must work together to assemble the puzzle. This activity emphasizes collaboration, communication, and the importance of each team member's contribution. Office Scavenger Hunt: Teams work together to find or complete items on a provided list within a set time frame, encouraging creativity and interaction. The activity concludes with a debrief to discuss experiences and celebrate achievements. Investing time and effort in team-building is not just about having fun; it's about cultivating relationships that positively impact productivity, retention, and overall happiness within the workplace. These activities can serve as tools to create that cohesive and high-performing team every business needs to be successful. Download the FREE printable below
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC Time for a Website Health Check It's the face of your business - is it healthy? Use our free printable checklist (below) to evaluate your website. Too busy? Hire BIG DEAL to do it for you! The ‘health’ of your website is a crucial part of getting the word out about your business or organization. It serves as your digital storefront and often represents the first point of contact with potential customers, donors, or partners. An updated website reflects professionalism, reliability, and relevance AND is more likely to rank higher in search engine results, enhancing online visibility. By creating an engaging, user-friendly, and current online experience, you will be better prepared to stand out in today's digital landscape. Here are a few checks BIG DEAL Company recommends doing quarterly, biannually, or yearly. Enjoy our free printable with an itemized list of how to review your website's health!
When you travel there are all of the little things not to forget. You’ll need shampoo, toothpaste, and clean underwear (as Mother always says). But what about money to tip? Planning for tips is often overlooked and it can be complicated to navigate who to tip and how much. Fear not! BIG DEAL Company is here to save the day. Click below to download our free hotel tipping cheat sheet.
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC Running a small business is hard work! Small business owners tend to wear many hats: project manager, logistics manager, operations manager, human resources department, and often times, marketing manager. That is a lot to maintain and control! Marketing mistakes and pitfalls often occur due to the fact that so many small business owners aren’t confident in their marketing skills and they are simply just spread too thin. Marketing mistakes won’t necessarily ruin your business, but they do sometimes cost time and money. The Big Deal team recently pulled together a list of common marketing mistakes that we have noticed clients and potential clients make. Our team has over 127 years of marketing experience - we’ve seen it all! Hopefully this list will help your small business avoid or correct potentially costly mistakes. Download the free printable below!
BIG DEAL Company helps coach clients to avoid these common mistakes. We work to help small businesses create effective, scalable, and brand-building marketing campaigns that really work. We specialize in marketing, advertising, social media strategy & management, website design & maintenance, and event marketing. We have the time and expertise to help support small business goals and growth. If you would like help with your marketing goals and strategy, reach out for a one-on-one consultation. We will help you avoid these mistakes and find success! Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us With 300+ days of sunshine, mountains, lakes and more, Colorado is an appealing location for any type of meeting, conference or retreat. Break away from the screen and connect in person to recognize high performers, plan and strategize, learn and launch new initiatives. Here's what you need to consider when planning your next destination meeting. The team at BIG DEAL Company is well versed in meeting and event planning all over Colorful Colorado! We have put together an easy starting point checklist on all of the important items you should consider when starting to plan your destination meeting or event in Colorado. Download the FREE printable below.
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us |
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