​Spring is in the air along Colorado’s Front Range, with longer days, warm weather, and spring events in full swing! This season, event décor is bursting with bold personality, sustainable flair, and immersive design. Whether you’re styling a wedding, corporate event, or nonprofit fundraiser, the vibe is intentional, joyful, and maximalist.
 
Here are 10 spring 2025 event décor trends and themes our team at BIG DEAL Company predicts will take center stage this season:

Sustainable luxe
 
Sustainability is no longer a trend – it’s an expectation. Spring 2025 events are embracing “green glam,” with upcycled décor, biodegradable confetti, and menus and tablescapes sourced from local farms – presented with high-end flair. Reclaimed wood signage, dried floral backdrops, and reusable fabric signage also give a luxe look with less waste.
 
Maximalist florals
 
In case you hadn’t guessed it from the “joyful and maximalist vibe,” minimalist greens are making way for big, bright florals. Wild color palettes, dyed pampas grass, and large-scale designs are all trending. Whether your budget allows for some bright accent blooms placed strategically throughout your space, or floor-to-ceiling installations, you can create an inviting and memorable experience for guests with bold, bright choices.
 
Textured minimalism
 
If minimalism is more suited to the tone of your event, tactile upgrades elevate the guest experience without the noise of in-your-face décor. Linen-wrapped chairs, raw-edge napkins, candle holders in natural materials, and ceramic serveware lend a variety of textures and blend well with eco-friendly luxe.
 
Oversized everything
 
This spring, you’re free to go big or go home when it comes to décor. From 8-foot floral sculptures to mega balloon arches, we’ve already seen some over-the-top examples of maximalist statements this spring. Large-scale installations double as photo backdrops and conversation starters at personal and business events alike.

Bold color
 
Why pick one pop of color when you can go all in? Color drenching – using a single bold hue in various tones and textures across décor – is stealing the spotlight. Think canary yellow lounges, marigold florals, amber lighting, and citrus-tinted cocktails to match.
 
Immersive stories
 
If your budget allows for it, guests are craving more than a party – they want to step into another world at your event. From Bridgerton-inspired garden soirees to sci-fi speakeasies, immersive themed experiences will dominate, with lighting, scent, and sound creating 360-degree atmospheres. This all-encompassing décor pairs well with the continuing micro-event trend, where hosts spend more per guest with a small guest count.
 
Seasonal, local tablescapes
 
In line with the spring season and with sustainability, seasonal, local menus and tabletop décor are on trend. Guests want an event that reflects what’s happening locally outdoors. Serve crisp, refreshing fare, and create a live tablescape with wildflowers or locally-grown blooms. Moss runners and fresh herb centerpieces create a fresh look that engages the senses without breaking the budget.
 
Glass gardens
 
The “glass gardens” theme embraces eco-luxe, bold florals, and the transparent trend all in one. Glass décor is blooming across table settings, installations, and even floral displays. Picture glass orbs filled with moss, hanging terrariums, and mirrored tabletops that reflect candlelight at golden hour.

Micro zones
 
Continuing a trend from previous years, events are being broken into small environments, called micro-zones, with their own mood lighting and themes. One area may glow with warm Edison bulbs for cocktails, another with pastel projection mapping for dining. It’s a choose-your-own-adventure experience with enhanced intimacy for your guests.
 
Hybrid and micro-events
 
With all of these décor trends and themes, hybrid and micro-events continue. Smaller guest counts allow for higher personalization. Multiple mini-events in one are on trend: a tasting garden, silent disco lounge, interactive branding booth, and live-streamed Q&A – all tailored for both in-person and virtual guests. These events involve a high spend per guest and aim to create a highly memorable, personalized experience for key players; think VIP customers or dream donors.
 
Let’s bring your vision to life. At BIG DEAL Company, we specialize in creative events with trend-driven design, rooted in strategy, catered to your budget. Whether you’re hosting 50 or 5,000, we have the experience to curate events that feel effortless, engaging, and meaningful.
 
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Email and SMS marketing aren’t going anywhere—in fact, they’re
getting smarter and more personalized, thanks to AI and automation.
Businesses that tap into hyper-personalization are seeing more opens,
stronger customer connections, and better results.
See BIG DEAL's free printable for more information!

In a world of forgettable branded pens and stress balls, thoughtful event swag stands out. The right promotional items don't just represent your brand—they create lasting connections with attendees long after the event ends.

When carefully selected, swag transforms from mere giveaways into meaningful touchpoints that attendees genuinely appreciate and use. These items become daily reminders of your event experience rather than drawer fillers destined for the trash.

BIG DEAL Company brings you 2025 Event Swag Trends worth considering!

​As technology continues to revolutionize the events industry, 2025 is shaping up to be a transformative year for business events. Event planners, exhibitors, and attendees are embracing innovations that enhance engagement, improve event efficiency, and create unforgettable experiences for participants.

At BIG DEAL Company, we specialize in planning and executing business events of all sizes, staying ahead of the curve to bring our clients the latest trends.

​Here’s what’s shaping the future of business events in 2025:

Immersive Event Experiences
Augmented reality (AR) and virtual reality (VR) are revolutionizing how attendees interact with exhibitors and speakers. Virtual showrooms, immersive product demos, and 360-degree event experiences will become standard, helping businesses showcase their offerings in innovative ways.
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Augmented reality glasses can enhance presentations or displays, provide real-time translation, or assist with navigation around the event. Heads-Up Display glasses show notifications, schedules, or other information for a hands-free experience.

Wearable Technology
Wearable technology boosts augmented-reality and hands-free guest experiences, so participants can be hands-on and fully immersed in presentations or exhibitions. They also have practical purposes, like increased event efficiency and security and increased accessibility for all guests.

​Trending wearables include:
Smart badges

• NFC-enabled badges: Allow attendees to share contact information, access event areas, and even make payments.
• Digital name tags: Display names and other customizable information on a small digital screen.

Smart glasses

• Augmented reality glasses: Enhance presentations and displays, provide real-time translations, or assist with navigation around the event.
• Heads-Up Display glasses: Show notifications, schedules, or other information for a phone-free, hands-free experience.

Wearable translation devices

• In-ear translators: Translate spoken language in real-time, making communication easier between attendees from different countries.

Fitness and health trackers

• Smart watches: Track steps, monitor heart rate, receive notifications, and even manage schedules.
• Smart rings: Monitor health metrics discreetly, including heart rate, sleep patterns, and activity levels.

Wearable cameras

• Clip-on cameras: Record the event from your perspective for later review or social sharing.
• Body-mounted cameras: Capture content hands-free during workshops, presentations, or networking sessions.

Updated A/V Must-Haves
If you’re shopping for venues, keep in mind that A/V basics have changed. Beyond the hardware, an event-ready venue in 2025 must have accessibility features and on-site technical support for a smooth event. In the graphic below, our team has outlined the “bare-bones” A/V basics a venue must have for consideration for one of our client events.

Sustainability and Green Tech Solutions
We wrote about sustainable event planning in our lists of predicted event trends for 2023 and 2024, and it remains a top priority for 2025. Digital event materials and energy-efficient venue solutions will become standard. Technologies like carbon footprint-tracking apps are gaining popularity, and eco-friendly event logistics (like zero-waste catering and sustainable booth designs) will take priority.
​
Check out our other articles about event sustainability: Eco-Friendly Products for Your Next Event, Sustainable Event Practices: Small Changes that Make a Big Difference, and Eco-Friendly Event Planning: How Big Deal Company Leads the Way.

Hybrid and Metaverse Events
Hybrid events—blending in-person and virtual participation—will continue evolving, with more immersive digital venues. Analysts predict the rise of metaverse technology will allow companies to host trade shows and conferences in entirely virtual spaces, expanding accessibility and audience reach.

IoT Integration
The Internet of Things (IoT) is making venues smarter. AI-powered lighting, temperature controls, and real-time crowd monitoring enhance attendee comfort and security. Wearable tech, such as smart badges and wristbands, will streamline check-ins, track engagement, and facilitate networking.

AI-Powered Personalization
Artificial intelligence, combined with human brainpower, is making events more tailored than ever before. AI-driven platforms analyze attendee data to provide personalized agendas, networking recommendations, and content suggestions. Analysts predict chatbots and virtual assistants will play a bigger role in events, offering real-time support and event guidance.

BIG DEAL Company integrates the latest event tech trends on your terms, within your budget, to deliver exceptional conferences, retreats, and trade shows. Whether you’re planning an intimate corporate gathering or a large-scale industry expo, our expertise ensures your event is engaging, seamless, and future-ready.
Ready to embrace the future of business events? Contact us today to start planning your next gathering!
For business marketing and event news and tips, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.

Keeping up with marketing trends is crucial for small and mid-sized businesses to remain competitive and relevant in a fast-changing marketplace. Trends like human-driven AI use, short-form video content, and sustainability resonate with modern consumers, helping businesses build stronger connections and trust. BIG DEAL Company is proud to already be using all of these predicted trends with our clients.

Short-Form Video Reigns
 
Platforms like TikTok, Instagram, Facebook Reels, and YouTube will remain popular for short-form videos. Creative, bite-sized content that quickly grabs attention will be key to engaging audiences surrounded by marketing content on social media. Generational targeting will remain essential in determining which video platforms best suit your audience, which is why we sit down with each new client to determine which social media platforms will get the highest return on investment.
 
Personalization of AI Tools
 
Artificial Intelligence (AI) will be central to marketing strategies, enabling quick research, efficient content creation, and optimized ad creation – when used correctly. While AI excels at streamlining operations, personalizing content, and handling repetitive tasks, it lacks the human ability to empathize and connect emotionally, and it lacks the knowledge you and your marketing team have about your business – why we NEVER recommend our clients use purely AI-generated blogs or social posts.
 
Human oversight in AI-driven interactions and content is essential for accuracy and emotional connection. This balance helps build trust and loyalty, as customers are more likely to engage with businesses that prioritize genuine content and interactions over purely automated writing.
 
Focus on Sustainability and Transparency
 
Ethical and sustainable practices will appeal to eco-conscious consumers. We not only prioritize sustainability in our event planning services but prioritize it in our personal lives. Community support is one of our team’s core values, which is why we volunteer, donate, and market for nonprofits as individuals and as a company. We partner our marketing initiatives with local nonprofits to cross-promote causes while increasing visibility for our clients.
 
Transparency about data usage, AI-generated content, and business values will become critical for building trust and loyalty with audiences.
 
Micro-Influencer Partnerships
 
Collaborating with micro- and nano-influencers will remain a cost-effective way to reach niche, engaged audiences authentically. BIG DEAL Company consistently takes advantage of our connections throughout northern Colorado to get our clients’ content in front of a larger audience, by cross-posting relevant content on company pages, sharing content and events to local groups, and shouting out our clients on our business pages, newsletters, and website.
 
Zero-Click Content
 
Businesses will increasingly use social media to provide valuable, engaging content directly on platforms, avoiding clicks to external sites. Engagement is lost with each click, which is why we strive to provide relevant information directly on social media through screenshot-able infographics and action buttons to initiate a phone call, send an email, or purchase a product without leaving your social feed.

​Omnichannel Marketing Experiences
 
Integrating online and offline touchpoints will provide cohesive customer journeys, leveraging data from both to enhance experiences. We collect data from our clients’ social media pages, websites, and in-person events to guide future marketing efforts. And, while online marketing is a large part of our business, we find there is no substitute for a conversation at a local chamber event or a holiday gift delivered to a prospective partner.
 
Conversational Search Optimization
 
Businesses should optimize content for conversational queries and emphasize local keywords to capture nearby customers, which is why we take a human approach (considering, “what would I type if I was searching for this content?”) to determine keywords for our clients’ blogs and web page content.
 
Soundless and Visual-First Ads
 
In the overwhelming social media world of auto-play ads clogging up news feeds, silent ads with emphasis on visuals and closed captions are making a comeback. Ads that get your point across without sound also enable you to capture your audience’s attention in environments where sound isn’t feasible, like a waiting room or workplace.
 
Generational Targeting
 
As always, generational targeting is essential to get the content we create with you in front of the right people. Tailoring channels and strategies to different age groups (e.g., Gen Z prefers TikTok, and Millennials like email campaigns) ensures we direct your message to those most likely to complete your call to action, whether that’s a purchase, a donation, or a post share. 

Long-Form Content Resurgence
 
While short-form still dominates social media, in-depth articles and videos will remain essential for storytelling and expertise. Blogs, podcasts, and events offer opportunities for long-term attention from your audience.
 
In-depth articles, infographics, or guides are particularly effective in nurturing leads, as they address customer pain points in detail and educate them on solutions, moving them further down the sales funnel. For businesses where being an industry expert is essential, long-form content also provides depth, authority, and increased value to audiences.
​
Contracting Is The New Workforce
The shift towards project-based work structures in various industries encourages the use of contract help. This trend has been increasing significantly in the US. Businesses prefer to assemble teams with diverse skills for specific projects, fostering innovation and efficiency. (Source: Forbes, "The Rise Of The Gig Economy And Why It's Different This Time")

Having a dedicated marketing team that actively monitors and adapts to these emerging trends ensures your business not only meets current consumer expectations but also anticipates future shifts. With the right team and tools, you can turn these trends into opportunities for stronger engagement, higher conversions, and sustained success.

Contact BIG DEAL Company now for a tailored marketing plan that suits your small business needs and budget - from a dedicated contract partner. 

​The holiday season is here, and for our small business clients, it's a prime time to connect with customers, boost sales, and create memorable brand experiences. As we approach the end of 2024, new trends are shaping how businesses engage with consumers. Here's a look at five holiday marketing trends we’re leveraging to help our BIG DEAL Company small businesses stand out this year.
 
Hyper-Personalized Marketing
 
Consumers now expect more than just generic messages. Personalization is key to catching their attention. Leverage demographic data and customer interactions to send tailored holiday greetings, product or service recommendations, or special discounts based on purchase history.
 
Email campaigns allow you to address potential customers by name; carefully managed email lists mean you can send various emails targeting different customer groups to ensure you’re offering personalized solutions to meet your audience’s needs.

Community and Nonprofit Initiatives
 
Consumers appreciate brands with strong values that give back, and the giving spirit is never stronger than during the holiday season. Use social media to show your audience how you’re giving back this season, and invite them to participate.
 
Hosting a toy drive, supporting a local charity, or donating a portion of sales can deepen customer loyalty and spread goodwill. Consider offering a nonprofit donation at checkout, donating in-kind to nonprofit events, or sponsoring a holiday fundraiser and inviting your followers (customers) to join you.
 
Collaborate on Social Media
 
Collaborating with other small businesses or nonprofits in your area can amplify your reach. Joint promotions, pop-up markets, or cross-promotions on social media are great ways to build community spirit and drive traffic.
 
This collaboration goes hand-in-hand with your support of community initiatives; be sure to mention any sponsorship of local charities and partnerships on initiatives that give back, tagging other small businesses and nonprofits along the way for increased visibility.
 

Holiday-Themed Visuals and Messaging
 
Holiday-themed images and posts are powerful tools for boosting small business marketing during the festive season. These visuals instantly capture the joyful spirit of the holidays, creating an emotional connection with your audience.
 
By aligning your brand with the season’s mood, you can enhance engagement, increase visibility, and keep your business top-of-mind during the holidays. Adding festive imagery to your social media, email campaigns, and website creates a cohesive, celebratory experience that resonates with audiences.
 

Prepare for Increased Customer Care Needs
 
The holiday season often brings a surge in customer inquiries, purchases, and service needs. Think of this as an opportunity. Respond to comments on your social media pages and posts promptly, boosting your credibility and increasing the reach of your content (social platforms put popular posts in front of more people). Each time you respond to a private message on one of your pages, you’re demonstrating your commitment to excellent service; and, every face-to-face interaction can leave a lasting impression.
 
Timely online interactions can turn inquiries into sales opportunities, as many customers use social platforms to seek immediate answers before making purchasing decisions. In a fast-paced digital world, quick responses can set your business apart and help you foster trust and engagement with your audience.
 

The holiday season is a golden opportunity for small businesses to connect with customers in meaningful ways. By staying on top of these trends and tailoring your approach to your audience, you can create a memorable holiday marketing campaign that drives sales and builds loyalty.
Need help bringing your holiday marketing ideas to life? BIG DEAL Company specializes in crafting campaigns that deliver results. Let’s make this holiday season your most successful yet.
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Event Trends: DEI (Diversity, Equity, Inclusion)
While being equitable is the RIGHT THING, and really shouldn't be considered a trend --- it certainly is a hot topic and an area the BIG DEAL team wanted to highlight regarding considerations in event planning.

We have a FREE printable available below.
4 pages of important takeaways.

Events are aiming to be inclusive by considering local DEI initiatives, adjusting language to resonate with varied audiences, and choosing venues and suppliers that reflect attendee values. Several current factors are shaping DEI in event planning. Here’s a look at this movement and how event professionals can navigate it successfully:

Free download

2024 Event Trend: Shorter Lead Times
​There are several factors for this new trend including changing client expectations, the fast-paced nature of business, and ongoing uncertainties in areas like health regulations and market conditions.
Here’s a look at this trend and how event professionals can navigate it successfully:

***Download our free 4-page printable below

The Big Deal Team is always researching and brainstorming on ways to improve upon events. Our recent research has shown some eye-opening ways to enhance the future of events. Download the free printable below.