Understanding Event Attendees Through Their Values
As event planners and marketers, one of our primary goals is to connect with our audiences on a deeper level. Traditionally, we’ve relied on demographic data such as age, gender, location, and income to understand attendees and help design experiences tailored to their needs. However, there is a revolutionary new approach called Valuegraphics that is changing the way we perceive our audiences by focusing on shared values rather than traditional demographics. What are Value Graphics? is a concept designed to shift the focus from surface-level demographics to the varied core values that drive human behavior. This term was coined by researcher David Allison, who has spent years studying how values influence human decisions. His work emphasizes understanding what truly matters to people, what motivates them, and how their values typically shape their choices. By identifying shared values within a target audience, event planners and marketers can create experiences and promote products that resonate with them on a profound level. Why Focus on Values? Focusing on an audience’s shared values can help build deeper connections. This connection goes beyond just meeting basic needs - it can create a sense of belonging and understanding that encourages long-term loyalty. Understanding attendees’ values also allows planners and event curators to design experiences that align with what they care about most. Whether it’s an event, fundraiser, or company culture initiative, focusing on values leads to more impactful and memorable interactions. It can also lead to increased and more meaningful engagement. When people feel that their values are recognized and respected, they are more likely to engage with the event or brand. This can lead to higher attendance rates, more enthusiastic participation, and stronger relationships overall. Values - Implications for Event Planning and Beyond Valuegraphics offers a transformative approach to event planning and other initiatives by focusing on the values that drive attendees’ behavior.
A Positive Impact for Business and Beyond
By shifting our focus from traditional demographics to values, we can create a positive impact for both businesses and the world at large. When we focus on what truly matters to people, we can foster deeper connections, drive meaningful change, and create experiences that leave a lasting impression. Utilizing Valuegraphics in event planning and marketing campaigns can raise the bar - creating elevated events and new ways to engage with audiences. It’s a simple but transformative shift that can lead to greater success and fulfillment for all involved! Want to see how Valuegraphics can help elevate your next event? Contact our team of event professionals - we will walk your business through the entire process. Let us help bring joy and lasting success to your job today: https://www.bigdealcompany.com/ Download our free printable below.
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As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC
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11 Things Your Employees Wish You Knew About Company Summer Parties When the weather starts to warm up, many companies start thinking about their company summer party. How can you make sure that your party is a blast and not a dud? Here are eleven tips that your employees wish you knew. 1. Inclusive Planning: Employees appreciate when bosses consider diverse interests and preferences when planning the summer party, ensuring there's something enjoyable for most everyone. 2. Advance Notice: Providing ample notice for the summer party date allows employees to adjust their schedules accordingly and increases attendance and engagement. Plus, if you include families in the festivities, it helps give them time to free up their schedules as well. 3. Outdoor Venue: Most employees enjoy outdoor venues for summer parties, offering fresh air, sunshine and a change of scenery from the office or virtual work environment. 4. Family-Friendly Activities: Incorporating family-friendly activities allows employees to bring their loved ones, fostering a sense of community and work-life balance. 5. Variety in Food and Drinks: Offering a diverse range of food options, including vegetarian, vegan, and gluten-free choices, ensures all employees can enjoy the culinary experience. Likewise, a selection of beverages, including non-alcoholic options, caters to all preferences. It also adds to the feeling that this party is for everyone regardless of food/drink restrictions. 6. Interactive Entertainment: Interactive entertainment such as games, photo booths, or team-building activities adds a fun and engaging element to the party, that allows employees to relax and really get to know each other. 7. Music Selection: Bosses should consider diverse music preferences among employees and aim for a playlist that appeals to a broad audience, ensuring everyone can enjoy the ambiance. Consider music styles and even cultural differences to really make everyone feel represented. 8. Flexible Schedule: Allowing flexibility in the schedule, such as offering staggered start and end times, accommodates employees with personal commitments and ensures maximum participation. Plus, it gives a more casual feel that allows employees to come and go as they need. 9. Recognition and Appreciation: Taking the opportunity during the summer party to recognize and appreciate employees' hard work and achievements boosts morale and reinforces a positive company culture. Let them know that you value what they do and that the party is for them. 10. Safety Measures: Implementing safety measures, such as providing sunscreen, shade, and hydration stations, and even Band-Aids ensures employees can enjoy the party comfortably and safely, particularly in hot weather. 11. Feedback: Setting up a feedback mechanism post-party allows employees to share their thoughts and suggestions for improvement, ensuring future events better meet their preferences and expectations. Whether you plan it yourself or let an event planner like BIG DEAL Company plan the perfect summer party, the name of the game is inclusivity, appreciation, and most of all fun. Ultimately these gatherings are a chance to build a team that will care about each other and thus the overall success of the business. Have fun out there! As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC In the advertising world, many words get used to describe the world of marketing – but the words are not truly interchangeable. Below is a graphic that explains the difference. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC Implementing a robust content strategy leads to increased engagement, brand recognition, and customer loyalty. BIG DEAL Company has researched the top 10 tips for implementing a robust content marketing strategy. Here’s how to do it: Download our FREE printable with these top 10 content marketing tips from BIG DEAL Company!
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC It's no secret that BIG DEAL Company is a firm filled with talented women who care about making a difference in the community. One of the services our CEO has offered recently is small business advice to other emerging entrepreneurs and leaders. In the past few weeks, we have been featured on podcasts with NoCo Women in Business and the Colorado Small Business Development Center. Listen as Christine shares some basics when it comes to selecting software that small businesses prefer. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC In the fast-paced business world, establishing and nurturing connections is often a key driver of success. Networking is no longer about exchanging business cards at a business event. It’s a strategic and integral part of building a thriving professional ecosystem. Big Deal views networking as a building block within an overarching strategic plan. We’ve gathered some easy steps, tips, and insightful questions to help you become a master networker, breaking the ice and truly connecting with others! The Significance of Business Networking
Tips for Networking Success
30 Icebreaker Questions for Meaningful Connections Arrive to your next networking event armed with some thought-provoking and conversation-building questions! You’ll establish a deeper connection and stronger rapport with a new contact if you move beyond the typical, “So what do you do?” questions. Here are some of our favorites:
These questions are designed to spark meaningful conversations. They should help you move beyond surface-level interactions and build lasting connections. Remember, successful networking is not just about what you can gain, but also about what you can contribute to the professional community. So - get out there - network with a purpose, and watch your business thrive! Discover more of our business and marketing tips when you follow BIG DEAL Company on social media: Facebook, Linkedin, Pinterest, YouTube, and Instagram. Stay current on industry trends and follow our latest events in our blog. Looking for some marketing support? Reach out to our team of marketing professionals. Every client we serve is a BIG DEAL! As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC It’s so easy to get caught up in your same old routine when it comes to your marketing strategy. BIG DEAL Company is always keeping an eye out for whatever the next big thing is. Shake it up with this list of 2024’s list of projected hot marketing trends. Two words…video content! - Video continues to dominate online content. Consider including video content in your marketing strategy, such as product demos, tutorials, testimonials, and behind-the-scenes. Embrace the future – Let’s face it, artificial intelligence (AI) is our future and honestly, learning to use it can save you time and frustration. Use AI to enhance customer interactions, automate routine tasks, provide instant customer support, and gather valuable data for marketing insights. Interact with your audience – Capture the attention of your customers and clients with interactive content like polls, quizzes, and surveys. Not only is it fun for them, but it also provides you with valuable data. Go green - Consumers are increasingly concerned about environmental and social issues. Highlight your company's commitment to sustainability and social responsibility. Give ‘em what they want - Tailor your marketing messages to individual preferences and behaviors. Leverage your data analytics and automations (like Google Analytics) to create personalized experiences that speak to their preferences. Good old customer experience - Customer experience remains a key differentiator. Prioritize seamless, user-friendly experiences across all touchpoints (check out our Website Health Check Blog for a few tips) to enhance customer satisfaction and loyalty. Up your local SEO and micro-moments game - Optimize your online presence for local searches, as consumers increasingly rely on their mobile devices for quick, location-based information during micro-moments. User-Generated Content – Not all businesses need or can get user-generated content, but if it fits your model, it can be a highly impactful way to tell your story. User-generated content can build trust and authenticity while expanding your reach. As you dive into the new year, consider diving into new ways to grow your marketing plan. Be prepared to adapt strategies to your specific industry, target audience, and business goals. Regularly assess the performance of your marketing efforts and be prepared to make changes based on evolving trends and consumer trends. BIG DEAL Company is here to help you through the jungle of marketing and we’re just a click away. Free Printable
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC In the dynamic landscape of business, where seasons change and economies fluctuate, the conventional wisdom has often been to tighten belts and cut back on expenses during slow seasons or economic downturns. However, recent research is challenging this paradigm, suggesting that strategic marketing during these challenging periods can be a crucial factor in a business's survival and long-term success. The Power of Visibility Visibility is key in any market, and maintaining a consistent presence during slow seasons can pay dividends when conditions improve. A study published in the Journal of Business and Economic Research found that companies that continued marketing efforts during economic downturns not only fared better during the slump but also experienced a faster and more robust recovery when the market rebounded. By maintaining visibility through marketing initiatives, businesses can keep their brand fresh in the minds of consumers. These efforts ensure that when customers are ready to make purchasing decisions, the brand they remember is the one that stayed present even during challenging times. Building Customer Loyalty Research conducted by the American Marketing Association highlights the importance of building and nurturing customer relationships during slow seasons. Customers who feel a connection to a brand are more likely to remain loyal, even when economic conditions are tough. Strategic marketing that focuses on building brand loyalty, such as personalized communication and exclusive offers, can be instrumental in retaining customers during slow periods. Moreover, the Harvard Business Review published findings indicating that companies investing in customer retention during economic downturns achieved higher profitability in the long run compared to those focusing solely on customer acquisition. This underscores the value of maintaining and strengthening existing customer relationships during challenging economic times. Adaptability and Innovation Slow seasons often provide businesses with the opportunity to innovate and adapt to changing market dynamics. Marketing research conducted by McKinsey & Company suggests that companies that invest in research and development during economic downturns outperform their competitors when the market recovers. This highlights the importance of using slow seasons as a time for strategic reflection, innovation, and preparation for future growth. The cost of NOT marketing your business could outweigh the savings from pulling back on your advertising spend. BIG DEAL Company has years of experience working on ways to stay visible without breaking the bank! Visibility, customer loyalty, and adaptability are crucial elements that can be nurtured through strategic marketing initiatives, ultimately contributing to a business's resilience and long-term success. Trust us to treat your business like we do our own. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC BIG DEAL Company was thrilled to help Western Midstream Partners (WES) with their family holiday party in Platteville, CO. We were charged with pulling together a way for families to connect and feel celebrated by their employer. What was required?
While we cannot share photos of all of the happy children and families - we can tell you that we accomplished our goal ---- a successful event and JOY spread to all who attended! As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC BIG DEAL Company was thrilled to assist with all of the details for this huge corporate holiday party for Western Midstream Partners (WES). For months we have been living in spreadsheets, contract negotiations and decorating strategy. Working on events with this level of detail is what we live for! Below is a general list of deliverables provided by BIG DEAL Company: •RFP to all eligible facilities and hotels •Presentation of available options to client for review •Contract negotiation •Event theme ideation •Theme presentation for selection •Invitation design •DJ/Band RFP •Research (vendors, venues, transportation, activities, dining) •Venue site visits •Hotel room block management •Decor/Rental research and planning •Event signage and printed materials •Itinerary creation •Vendor and activity booking •Vendor activity oversight onsite •Prize ideation and purchase •Gift giveaway management (drawing) •RSVP tracking management & guest communication •Parking management •Registration desk/ check-in •Event budget tracking •Full onsite event assistance by BIG DEAL team We loved pulling all of the wonderful vendors together that helped to make magic happen for the WES employees:
We appreciate companies like Western Midstream who find it important to celebrate their employees, and bring them together to bond and have some simple fun! We love bringing JOY to the job! As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LL |
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