​As an events and marketing company committed to supporting nonprofits, we understand the critical role sponsorships play in the success of your events. Securing sponsorships not only provides financial support but also cultivates partnerships that amplify your cause, expand your reach, and provide opportunity for future support.
 
The current sponsorship climate is challenging: We’re seeing fewer sponsors at lower amounts and fewer donations. To help you boost sponsorships for your nonprofit events, we've curated some innovative strategies designed to elevate your sponsorship game.

​Tailored Partnership Packages
Craft personalized sponsorship packages that align with each sponsor's values and objectives. Highlight the unique ways their support can make a tangible impact on your cause.

Specific Perks vs. Vague Labels
Avoid themed sponsorship levels like “lion” vs. “jaguar” or “cultivator” vs. “planter” – these terms don’t convey meaning or hierarchy to potential sponsors. Today’s savvy sponsors want straightforward explanations of their return on investment. If you stick with the traditional silver, gold, and platinum sponsorship tiers, remember to list tangible benefits.
 
Sponsorship tiers tied to one aspect of your event are increasingly popular. For example, a “bar sponsor” may invest $5,000 to sponsor your event’s bar in exchange for branded cocktails named after your sponsor and customized napkins and bar signage featuring the sponsor’s logo.

A 'safety sponsor' may support your festival with an investment to be the sole naming sponsor for the ride share pick up area and water station.

Providing exposure and value are of utmost importance.
 
Enhanced Digital Presence
Leverage the power of digital platforms to showcase sponsor visibility. Develop engaging content, such as sponsor spotlights, behind-the-scenes glimpses, or dedicated social media campaigns, highlighting sponsors' contributions and involvement.
 
Collaborative Experience Opportunities
Create opportunities for sponsors to actively engage with event attendees. Interactive booths, sponsored activities, or workshops aligned with sponsors' expertise can deepen attendee interaction and leave a lasting impression. Encourage sponsors to share their knowledge or products in ways that enrich the event experience.

Impactful Storytelling
Craft compelling narratives that emphasize the shared values between your nonprofit and potential sponsors. Showcase real stories of impact, illustrating how sponsorships directly contribute to making a difference in the community. Personalized storytelling can create an emotional connection and resonate deeply with potential sponsors. Effective brand storytelling enhances nonprofit marketing efforts.
 
Data-Driven Insights
Utilize data analytics to demonstrate the tangible returns on investment for sponsors. Provide post-event reports showcasing key metrics, attendee demographics, and engagement insights. Show your sponsors how many monthly visitors will see their logo on your website or how many followers will see your social media post thanking them for supporting your mission.
 
Concrete data illustrating the reach and impact of their sponsorship can attract and retain sponsors for future events.
 
Year-Round Engagement
Establish ongoing communication with sponsors beyond the event. Offer year-round partnership opportunities that extend beyond event day. This could include exclusive networking events, co-branded campaigns, or acknowledgment in regular newsletters to maintain the relationship and demonstrate ongoing value. Don’t miss out on potential year-round donors who may prefer a long-term partnership to a single event investment.
 
Sustainable and Ethical Branding
Showcase how your event aligns with sponsors' corporate social responsibility goals. Incorporate eco-friendly practices, ethical sourcing, or charitable initiatives that resonate with sponsors who prioritize social impact.

Innovative sponsorships thrive on creativity, adaptability, and a deep understanding of both your nonprofit's mission and your potential sponsors' needs. By implementing these strategies, you can cultivate meaningful partnerships that go beyond financial support, creating a lasting impact and expanding the reach of your cause.

At BIG DEAL Company, we're dedicated to helping nonprofits elevate their events and secure impactful sponsorships. Contact us today to explore how we can collaborate to make your next event a resounding success.

 In the dynamic world of marketing and events, small businesses often face the challenge of standing out in a crowded marketplace. That is where BIG DEAL Company, a marketing and events agency, steps in to support, guide, and ultimately make a significant difference. As marketing and events professionals in Northern Colorado, the diverse BIG DEAL team has worked closely with various small businesses and nonprofits, helping them harness powerful engagement strategies to boost their message and success. 
Below is a list from our pros with 5 ways to elevate your customer engagement game.

​Here are 5 ways in which the BIG DEAL team helps clients engage more effectively with their customers and audiences:
 
1.    Tailored Marketing Strategies
BIG DEAL Company takes a personalized approach to marketing. They understand that there is no “one-size-fits-all” in marketing. Each small business or nonprofit is unique, with its own goals, challenges, and target audiences. By conducting in-depth research and analysis, BIG DEAL creates tailored marketing strategies that resonate with specific audience segments of their clients. This personalized touch ensures that small businesses and nonprofits can connect with their audiences on a deeper level.
 
2.    Creative Event Planning
Events offer powerful ways to engage with customers and donors - all while creating memorable experiences. BIG DEAL Company specializes in creating unique and engaging events that leave a lasting impression. Whether it’s a product launch, a charity fundraiser, or a community outreach event, BIG DEAL has the expertise to design and execute events that align with an organization’s brand identity and goals.

3.    Community-Centric Approach
Being based in Northern Colorado, BIG DEAL Company understands the importance of community engagement. The Creative Collective of BIG DEAL team members work to help small businesses and nonprofits connect with their local communities through targeted marketing initiatives and community events. This work not only helps to boost customer engagement, but it fosters goodwill and loyalty. Connection goes a long way toward building brand trust. BIG DEAL has mastered building connections.

4.    Digital Marketing Expertise
In today’s digital age, an online presence is essential for any small business or nonprofit. BIG DEAL Company excels in digital marketing and building connections through the social media marketplace. BIG DEAL offers services such as website development and design, social media management, and email marketing. Our team knows how to leverage digital channels to reach a broader audience and drive customer engagement. We harness the power of our own large database of social media followers and email subscribers to offer extra exposure to our clients.
 
5.    Fundraising Support for Nonprofits
As a company that works extensively with nonprofits, we appreciate the significance and importance of fundraising. BIG DEAL Company has a proven track record of helping nonprofits raise funds effectively through well-organized events and strategic marketing campaigns. We know how to expand a nonprofit’s presence and exposure in the community, helping many successfully raise funds going beyond their original goal!

​Through our tailored marketing strategies, creative event planning, community-centric approach, digital marketing expertise, and fundraising support, BIG DEAL Company is providing many opportunities for small businesses and nonprofits to enhance and increase their customer engagement practices. We are committed to understanding the unique needs of each of our clients, ensuring that they can build stronger connections with their valued audiences, ultimately leading to growth and success!
 
Learn more about how BIG DEAL does business here, and by following all of BIG DEAL’s social channels: Facebook, Instagram, YouTube, Pinterest, and LinkedIn.