At BIG DEAL Company, we believe strong communities and successful businesses go hand in hand. When businesses give back, they are investing in the social and economic health of the communities that support them. Studies consistently show that community-minded companies enjoy higher customer loyalty, a better reputation, and improved employee retention. Giving back also helps build real relationships, creates goodwill, and can lead to new partnerships and business opportunities. No matter your company’s size, your involvement in the community shows what you value. When people see you as a caring neighbor, they are far more likely to support your business.
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Here are ten meaningful ways your business can make a difference in your community, along with the benefits you might see in your workplace, brand, and bottom line.

1. Host Employee Volunteer Days
Encouraging your team to volunteer together is a rewarding and visible way to give back. Consider dedicating a workday or two each year for employees to help in the community. Whether they sort food at a pantry, clean up parks, or help at a youth center, working together builds teamwork and pride. Companies that support volunteering often see higher morale, better collaboration, and a stronger sense of company culture. It also improves your reputation as a business that supports the community.
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2. Offer Donation Matching or Sponsorships
Matching employee donations or sponsoring local programs, events, or nonprofits is a simple but effective way to connect with your community. Donation matching shows your business cares about what matters to your employees, and sponsorships help community projects succeed while raising your profile. When your logo appears on local event banners or programs, it reinforces your presence as a community partner. These efforts not only make a difference to the recipients but also remind the public that your business values generosity and shared success.

3. Share Your Expertise or Services In-Kind
Giving back is not just about money. Your business can also share its skills, products, or services. Donating your expertise, offering marketing help, lending equipment, or providing discounts can make a big difference for nonprofits and community groups with limited resources. This lets your team show what they do best in real situations. It is a creative way to use your strengths for good, grow your network, and earn recognition from community leaders and potential clients.

4. Open Your Space to the Community
If your business has a physical location, consider offering it as a gathering space for community events, meetings, or classes. Hosting workshops, fundraisers, or networking events for local organizations can transform your business into a hub of activity and connection. This type of generosity not only provides valuable space for others but also brings new people into your environment who may later become customers, clients, or partners. Opening your doors to the community shows that your business is approachable, welcoming, and invested in the local ecosystem.

5. Launch a Cause Marketing Campaign
A cause marketing campaign lets you connect your business with a charitable cause. For example, you could donate a percentage of sales to a local group or create a special product that supports a specific project. These campaigns help customers feel they are making a difference when they buy from you. When you are open and sincere, cause marketing builds brand loyalty and gives people a reason to choose your business. It is a win-win that creates a positive impact and increases your visibility.

6. Let Employees Lead the Giving Efforts
Your employees often have strong connections to local causes that matter deeply to them. Inviting them to nominate organizations, propose volunteer projects, or help direct charitable giving ensures that your company’s efforts feel personal and authentic. When employees feel heard and empowered, they become more invested in the company’s mission. This type of involvement builds pride, teamwork, and a shared sense of purpose, all of which contribute to a positive workplace culture. Giving employees ownership of your company’s community impact also increases participation and enthusiasm for your initiatives.
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7. Form Long-Term Community Partnerships
Building ongoing partnerships with nonprofits, schools, or civic groups shows you are committed beyond a single donation. Long-term relationships help you build trust, see your impact, and become more involved in the community. For example, your business could sponsor a school’s art program, fund a yearly scholarship, or work with a local charity every year. These partnerships keep your business visible and help you become a key part of the community’s growth and success.

8. Support Education, Mentorship, and Career Development
Sharing your expertise through mentorship, workshops, or educational programs helps build a stronger workforce and a better future. Offering internships, hosting student visits, or leading training sessions at local schools lets you make a real difference for others. It also helps your business find and develop new talent. Supporting education shows your company invests in people, skills, and opportunity, which matters to both customers and employees.

9. Commit to Sustainable and Local Business Practices
Supporting your community also means caring for the environment and local economy. Buying from local vendors, cutting waste, and using sustainable practices help make your community healthier and stronger. More customers now look for brands that care about the environment and social issues. When your business follows these values, you build a better reputation and attract customers who want to support responsible companies. These steps help the planet and build trust in your brand.

10. Share Your Impact Story
When your business gives back, share your story. Post updates about volunteer work, partnerships, or donations on your website, blog, and social media. Sharing your efforts can inspire others and help you connect with your audience. Being open about your community work builds trust and shows you mean what you say. People are more likely to support businesses they are proud of, and honest stories can turn customers into loyal fans.

Giving back to the community is more than just a nice gesture. It is a smart and meaningful way to grow your business. When your company supports people, causes, and local projects, you build loyalty and support that money cannot buy. Employees feel proud to work for you, customers respect your values, and partners see you as a trusted collaborator. Today, people want to work with businesses that care about more than just profit.

At BIG DEAL Company, we help businesses build real connections through events, partnerships, and community engagement that make a difference. Whether you need a campaign, an event, or a local partnership plan, our team can help you create giving strategies that fit your brand and bring lasting benefits to your business and community. Together, we can make doing good a big deal.

A Story Can Spark a Movement
Not long ago, a local nonprofit shared a story about a widow who had lived in isolation due to mobility issues and had been saved from a medical emergency because one of the organization’s caring volunteers had shown up with a hot meal at just the right time. That one story - not a long list of stats - raised more donations than an impact report full of numbers and data.
 
That’s the power of storytelling.
 
In today’s noisy digital landscape, facts and numbers aren’t enough. People are craving connection. Donors are interested in the “why” behind the mission. And that’s exactly where storytelling shines.
 
At Big Deal Company, we don’t just believe in the power of narrative. In our work, we build entire nonprofit strategies around it. From campaign messaging to donor engagement, we use philanthropic copywriting skills to help you tell stories that don’t just inform, but move people to act.

Why Stories Win Hearts When Stats Don’t
Yes, data matters. But stories stick.
 
Research shows that when you share a human-centered story, it lights up emotional and sensory parts of the brain. That creates empathy - and empathy inspires action.
 
Think about it: would you rather hear about “a 38% increase in literacy” or meet Rosa, a grandmother who learned to read bedtime stories to her grandkids? Rosa’s story is certainly more memorable, more relatable—and far more likely to be shared.
 
How can nonprofits harness stories to connect with potential donors? They can anchor their campaigns in real people’s journeys, not faceless facts.
 
Building Blocks of an Unforgettable Story
Nonprofits can follow this simple, yet effective, storytelling framework to create an unforgettable connection:
 
1. Keep It HumanChoose one person as the central character. Audiences connect more with individuals than with abstract groups.
 
2. Use the Three-Act ArcEven short stories need structure:

• Act I: Introduce the person and their situation
• Act II: Show the challenge or change
• Act III: End with transformation - and the role the nonprofit played

 
3. Show, Don’t TellPaint vivid scenes. Use quotes. Let emotions surface naturally.
 
4. Balance Narrative with DataOnce you’ve drawn your audience in, support your story with impact metrics - but don’t bury the heart of it.
 
5. Be Ethical & RespectfulConsent is non-negotiable. Showcase strength and dignity. Never exploit an individual’s vulnerability.
 
6. Reuse and ReformatA good story is versatile: turn it into a social video, blog post, Instagram carousel, or email sequence.

How Big Deal Company Uses Philanthropic Copywriting to Build Winning Campaigns
Philanthropic copywriting isn’t just about good grammar. It’s about shaping emotions, voices, and purpose into campaigns that convert empathy into action.
 
We work hand-in-hand with our nonprofit clients to:

• Extract powerful stories through interviews and archival digging
• Map messaging to specific audiences (donors, partners, volunteers)
• Build storytelling frameworks for everything from year-end appeals to major fundraising campaigns and events
• Test headlines, calls-to-action, and emotional cues
• Provide messaging documents for internal teams and train them in story collections, as well as ethical usage

 
Our Storytelling Toolkit
Want to get started? Here are some go-to tips we recommend:

• Create a story bank. Categorize stories by theme or impact.
• Your staff and volunteers are your biggest ambassadors. They are also the ones on the front lines who witness the impact on a daily basis. Train them on how to collect and share stories.
• Always tie your stories to outcomes: what change was made possible?
• Include images, audio, or video from the beginning - not as afterthoughts
• Revisit stories over time to keep them fresh and update outcomes

 
Common Mistakes to Avoid
Even well-meaning campaigns can go off track. Watch out for:

• Over-sentimentality that feels manipulative
• Story fatigue - repeating the same narrative endlessly
• Tone mismatches with your brand or audience
• Neglecting consent or context for vulnerable communities
• Over-measuring clicks and under-measuring emotional response

 
Your Story is Your Superpower
You don’t need a massive budget to tell powerful stories. What you need is strategy, structure, and empathy.
 
Big Deal Company helps nonprofits uncover the stories already within them. Our team of nonprofit and communications specialists helps shape those stories into messaging that moves people to give, volunteer, and champion a cause.
 
Our team of philanthropic copywriters is ready to partner on your next campaign or messaging upgrade.
 
Ready to unlock your narrative power?
Let’s build a story strategy that makes your mission impossible to ignore.

FAQs: Nonprofit Storytelling Tips
Q: What’s a “story seed”?
A: A moment of change, emotion, or triumph. If it made someone pause or smile, it’s a seed.
 
Q: How long should my stories be?
A: Depends on the channe. 150-250 words for emails, longer for blogs, 60-90 seconds for a social video.
 
Q: Can we balance storytelling with serious data?
A: Absolutely. Use the story to hook interest, and data to build credibility.
 
Q: We’re a small nonprofit - can we afford this?
A: Yes! We offer a variety of packages and options that fit any budget.
 
Q: How do we know if our storytelling works?
A: Watch for increases in opens, shares, donations, and ulaitative feed back like “this story moved me”.
  
Reach out to our team to get started on your storytelling strategies: 970-613-1455. You can also find tips and inspiration on our social media: Facebook, Instagram, and LinkedIn.

​At Big Deal Company, we believe business should be personal - and joyful! We’re a collective of creatives, marketers, and event professionals who thrive on collaboration, original ideas, and bringing a touch of magic to every event or campaign we take on. Beyond our collective brainstorming sessions and big-scale productions, there is one thing that grounds everything we do: COMMUNITY.
 
That’s why our almost decade-long partnership with Animal Friends Alliance is more than just a sponsorship - it’s a shared mission.

​For nearly ten years, Big Deal Company has proudly supported Animal Friends Alliance through our annual Easter Keg Hunt, where a portion of the proceeds is donated to help provide care, shelter, and forever homes for animals in need. What began as a fun community event has quickly become a meaningful tradition for our team. It’s one way we blend our love for creative and joyful experiences with our passion for giving back and supporting our communities.

​And it’s not just our company that’s pet-obsessed - our team members are too! (Scroll down to see a few of our four-legged coworkers in action.) Whether we’re organizing large-scale events or refining marketing strategies, many of our brightest ideas have come with a purring cat in our lap or a pup curled under the desk!
 
As a BizPaw sponsor, we’re honored to support an organization that embodies the values we hold close: compassion, connection, and care. Animal Friends Alliance does incredible work to ensure animals in our community are safe, healthy, and loved - and we’re grateful to play a small part in that mission.
 

​Our team at Big Deal Company specializes in:

• Strategic Communications
• Immersive Experiences
• Community-driven Campaigns

We’re more than just an events and marketing company - we’re purveyors of fun, creative problem-solvers, and we count ourselves lucky to be a part of Northern Colorado’s vibrant community. Whether it’s crafting a high-impact marketing plan or designing a one-of-a-kind celebration, we bring the same energy, enthusiasm, and precision to every project.
 
To learn more about how we can help your business or next BIG idea come to life, visit us at www.BigDealCompany.com.
 
Together with Animal Friends Alliance and partners across our communities, we’re building something bigger than business - we’re building joy, one connection at a time.

End-of-Year Fundraising Tips for Nonprofits: Maximize Donor Engagement and Donations
When the calendar turns to November, many nonprofits enter one of the most crucial fundraising periods of the year. The holiday spirit, tax benefits, and seasonal giving days create a unique opportunity to drive donations that support mission-driven initiatives. Here are essential year-end fundraising tips to make the most of this giving season and set your nonprofit up for success.

1.    Segment Donor Lists for Targeted Messaging
An effective way to reach donors is by tailoring messages that resonate. Start by pulling your donor lists and segmenting them by factors like donation frequency, donation amount, or specific past campaign involvement. With segmented lists, you can craft personalized messages for each group to increase engagement and the likelihood of donations. For example, you could target major donors with messages about impact-driven milestones and smaller donors with updates about ongoing needs or progress.
 
Benefits of Donor Segmentation:

• Increases Engagement: Personalized messages foster a stronger connection with each group.
• Improves Donation Rates: Targeted appeals are more relevant and impactful.
• Enhances Donor Relationships: Regular, relevant updates make donors feel valued and informed.

 
2.    Review Last Year’s Fundraising Results for SMART Goal Setting
Take a data-driven approach by analyzing previous years’ fundraising performances. Identify which channels (email, social media, direct mail) contributed the most and how different donor segments responded to each campaign. This insight will help you create SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals and set predictable outcomes for this year.
 
SMART Goal-Setting Tips:

• Set Specific Revenue Targets: Define the exact amounts you aim to raise through each channel.
• Measure Campaign Success: Determine engagement rates, average donation amount, and donor retention metrics.
• Keep Goals Achievable: Consider resource availability and adjust goals accordingly.

 
3.    Create a Year-End Marketing and Communications Calendar
An organized marketing calendar is essential to manage the complex end-of-year giving season. Include special dates and events, distribution channels, target audience segments, and clear calls to action for each campaign. Assign team members responsible for each action and track key performance indicators (KPIs) to evaluate effectiveness.
 
Components to Include in Your Calendar:

• Channels and Distribution Dates: Determine when and where your campaign will be shared.
• Audience Segments: Tailor messaging based on donor demographics or donation history.
• Responsibilities: Assign team members to specific tasks.
• KPIs: Track metrics such as funds raised, email open rates, and social engagement.

 
4.    Send a “Loop-Back” Email to All Donors
A “loop-back” email is an effective way to re-engage previous donors. Send an email to donors who contributed in the past, reminding them of their impact and encouraging them to support your mission again this year. Highlight how last year’s donations were utilized and share stories of success.
 
Why Loop-Back Emails Work:

• Builds a Stronger Donor Connection: Donors appreciate hearing about the results of their contributions.
• Encourages Repeat Giving: Sharing impact stories increases the likelihood of renewed support.
• Easily Customizable: Adapt messages based on each donor segment’s past contributions.

 
5.    Gather Stories to Inspire and Share
Donors respond to real stories of lives changed or community improvement. Gather stories from your beneficiaries, staff, or volunteers that exemplify your organization’s impact. These narratives can be shared through emails, social media, or even a dedicated video campaign to bring your mission to life.
 
How to Use Stories Effectively:

• In Email Campaigns: Include a short story with a strong call to action.
• On Social Media: Share stories with engaging visuals or videos for maximum reach.
• During Events: Feature live or recorded testimonials at fundraising events or holiday galas.

 
6.    Send Thanksgiving Gratitude Messages
Thanksgiving offers a perfect time to express your appreciation to all of your generous donors. Utilize “You” language in messages to all of your donors, thanking them for their contributions throughout the year - “Because of You”, “Your Kindness….”, “Your support has made a difference”. This message doesn’t need to or shouldn’t ask for a donation. Expressing gratitude fosters goodwill and reinforces the donors’ sense of purpose and impact.
 
Ideas for a Gratitude Campaign:

• Personalized Emails: Address donors by their name and reference specific campaigns they supported throughout the year. (This is why segmenting your donors is so helpful!)
• Thank-You Videos or Voice Recordings: Share a video message from your organization’s leaders or those impacted by donations. You can also change up your donation thank you’s with a recorded greeting sent as an attachment - these can be highly personal with messages directly from the Executive or Development Director.
• Social Media Shoutouts: Publicly thank donors or recognize notable contributions on all of your social media channels.

​7.    Secure a Matching Gift Opportunity
Donor matches are a powerful way to maximize contributions, as many donors are motivated by the potential to double their impact. Work with major donors or corporate sponsors to set up a matching gift for year-end giving campaigns. Highlight this match in all promotional materials to encourage giving.
 
Matching Gift Tips:

• Highlight the Urgency: Communicate that contributions will be matched only for a limited time.
• Emphasize Impact: Explain how matched gifts significantly amplify impact.
• Share Progress: Update donors on the progress toward the match to encourage contributions.

 
8.    Set Up a Peer-to-Peer Holiday Giving Campaign
Peer-to-peer fundraising engages your supporters in promoting your cause within their personal networks, expanding your reach organically. Equip volunteers, board members, and loyal donors with the tools they need to run mini-campaigns on your behalf. Provide sample social posts and email templates to make it easy for them to ask friends and family for support.
 
Peer-to-Peer Campaign Tips:

• Create Fundraiser Kits: Provide social media assets and email or phone scripts for participants.
• Encourage Friendly Competition: Offer rewards or recognition for top fundraisers.
• Monitor Progress: Track the performance of each peer-to-peer campaign and recognize high achievers.

 
9.    Use Clear Calls-to-Action in All Communications
Every piece of communication should include a clear, compelling call to action (CTA). Whether it’s donating, volunteering, or sharing a story, a CTA should be specific and easy to follow. Phrases like “Donate Now to Double Your Impact” or “Yes - I want to provide affordable housing for families in my community!” are both actionable and inspiring.
 
10.    Focus on Growing Your Donor Base, Not Just the Funds Raised
When evaluating year-end fundraising success, nonprofits often focus on the total amount of funds raised. However, emphasizing the number of new donors can be equally valuable, if not more so.
Attracting new supporters expands your donor base, builds long-term relationships, and boosts future fundraising potential. By welcoming new donors, your organization creates a broader community of advocates and supporters who may contribute regularly, increasing your impact over tie.
Celebrating this growth in new supporters highlights the strength and reach of your mission beyond just dollar amounts - making it feel less transactional, and fostering a stronger, more diverse network of supporters for years to come.
 
 
With thoughtful planning and data-driven approaches, nonprofits can make the most of the end-of-year giving season. By segmenting donor lists, setting clear goals, sharing impactful stories, and expressing gratitude, you can build stronger connections with donors and inspire increased contributions. Utilize these strategies to create a memorable and successful year-end fundraising campaign that sustains your mission well into the coming year.
 
Big Deal Company is proud to support many nonprofits during the end-of-year giving season and beyond, helping organizations maximize their impact through strategic fundraising campaigns and successful event fundraisers. We offer a variety of downloadable resources, expert tips, and best practices, all designed to make your year-end giving campaign a success.

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Top 7 Silent Auction Items that can Guarantee Fundraising Success!

Silent auctions are a common staple of nonprofit fundraising events. They offer a unique opportunity to engage donors and raise significant funds for a worthy cause.
 
At Big Deal Company, we have first-hand knowledge of what items attract the most interest. We are always on the lookout for that special something that will generate the highest interest and bids!
 
Gone are the days of gift baskets and gift cards. Today’s fundraising auction bidder craves experiences and high-end ticket items. We have a good pulse on what is popular in Northern Colorado (mountain weekend getaways, professional sports packages, etc.). Follow along to see some of the top silent auction items that guest love to bid on nationwide, backed by anecdotes from successful fundraising events to illustrate their impact.

1. Exclusive Vacation Packages Imagine offering a trip to a private island, a chartered fishing trip in an exotic location, or a luxury ski resort. Vacation packages consistently draw high bids due to their unique and experiential nature. For instance, at a recent charity gala supporting children’s education, a week-long stay at a Tuscan villa, including cooking classes and wine tours, sparked a bidding war. The package ultimately sold for $10,000, significantly exceeding expectations and providing essential funds for educational programs. (Charitybuzz. (n.d.). Retrieved from Charitybuzz)

That might be an outlier, but a vacation package that includes a luxurious stay and engaging activities, can garner a lot of excitement. Take some time to research popular travel destinations and pull together a package that will inspire guests to dream and bid!

2. VIP Event Tickets
Tickets to major events, such as the Super Bowl, the Oscars, or Broadway premieres, are always a hit. These items are sought after because they offer access to experiences that are typically hard to come by. At a fundraising dinner for a popular arts nonprofit, VIP tickets to a sold-out Broadway show, including a backstage meet-and-greet with the cast, fetch an astounding $7500, supporting the nonprofit’s outreach initiatives. (BiddingForGood. (n.d.). Retrieved from BiddingForGood)
The Super Bowl or the Oscars might be out of reach, but could you partner with a local business who might have box seats for a local professional sports team - Broncos, Rockies, or Avalanche? Throw in a gift card for dinner out and tickets to a game, and you can easily pull together a winning ticket!
 
3. Celebrity Meet-and-Greets
Donors relish the opportunity to meet their favorite celebrities, whether they are athletes, musicians, or actors. At a silent auction for a healthcare charity, a meet-and-greet with a popular TV star generated immense excitement. The chance to have dinner with the celebrity saw competitive bidding, and pulled in a $5000 contribution in support of medical research! (Charity Navigator. (n.d.). Retrieved from Charity Navigator)
Northern Colorado is a long way from the bright lights of Hollywood, but that doesn’t mean that you can’t make bank on this type of experience! Check with Colorado Sports Teams or Universities - there may be a favorite figure who would be willing to donate an evening with a fan.

4. Unique Artwort
Art can sometimes be a tricky item to auction - after all, beauty is in the eye of the beholder! However, original artwork or signed pieces from well-known artists can often attract art enthusiasts and collectors. A piece by a renowned artist donated to an environmental conservation fundraiser not only drew attention for its beauty but also for its cause. The artwork sold for $8000, funding important projects and raising awareness for the nonprofit’s mission.(Charitybuzz. (n.d.). Retrieved from Charitybuzz)

There are a lot of talented artists in Northern Colorado - perhaps you can add to the package with a pair of tickets to the Denver Art Museum, too?
 
5. Fine Dining Experiences
Exclusive dining experiences, such as a private chef’s dinner or a wine pairing event, are perennial favorites. At a recent silent auction to benefit a homeless shelter, a package that included a private dinner for ten prepared by a Michelin-starred chef, along with a curated win selection, secured a $6000 bid. This experience not only provided a memorable evening for the winning bidder but also significant support for the shelter. (Charitybuzz. (n.d.). Retrieved from Charitybuzz)

Dinners for bidders and their guests also help to further the nonprofit mission. More people are exposed to the mission and brand, and the experience may inspire attendees to donate to the charity in return for a fun evening!
 
6. Luxury Goods
High-end items such as designer handbags, jewelry, and watches are always popular. At a gala for a youth mentorship program, a donated Rolex watch attracted a lot of attention. The bidding was intense, and it ultimately sold for $9000, helping to fund mentorship opportunities and other programs for the nonprofit. (Paddle8. (n.d.). Retrieved from Paddle8)
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Does your organization have a large and generous donor who has a jewelry collection? This type of partnership is a way to combine planned giving and an event auction for maximum impact! 

7. Sports Memorabilia
Autographed sports memorabilia, such as jerseys, balls, and equipment, are particularly appealing to sports fans. They are extremely popular auction items at golf tournaments!
At a recent fundraiser for a community sports league, a baseball signed by a Hall of Fame player ignited some fierce bidding competition. The item sold for $4500, supporting the league’s efforts to provide sports equipment and facilities for underprivileged youth. (BiddingForGood. (n.d.). Retrieved from BiddingForGood)
 
To maximize the success of your auction, consider the interests and passions of your donors. High-quality, unique items that offer exclusive experiences or rare opportunities tend to attract the highest bid. Additionally, storytelling can enhance the appeal of auction items. Consider enlisting the help of a professional auctioneer to help drum up excitement for the package you are trying to sell. The auctioneer can share anecdotes about how a winning bid will leave a lasting impression in the lives of your organization’s beneficiaries - inspiring more generous bidding!
 
At Big Deal Company, we specialize in curating exceptional silent auction items that will captivate your guests and elevate your fundraising efforts. Let us help you create an unforgettable event that not only raises funds but also deepens engagement with your cause.
Contact us to learn more about our services and how we can help support your next fundraising event.
 

Acquiring New Donors
Acquiring new donors is essential for growth and sustainability. Discover actionable strategies to expand your donor base and engage potential supporters effectively in the following list of tips for donor acquisition:

1. Lead by Example: Every member of your Board of Directors, advisory group, or donor development committee should be contributing to your organization. This demonstrates commitment and inspires confidence in potential donors.
2. Identify Potential Donors: Gather Board Members and Staff asking them to brainstorm and actively identify potential donors within their networks. Everyone can play a role in expanding your donor base.
3. Craft Your Elevator Speech: Develop a short and compelling statement of your organization’s mission, goals, and core beliefs. This ensures you can articulate your ask effectively when engaging with potential donors. For example - think about the issue your organization addresses and simplify it so you can provide a clear and bite-sized answer when someone asks “What do you do?”.
4. Timing is Key: Consider strategic times to make donation requests, such as after-tax time, during Colorado Gives, or at the end of the year when businesses are building out their budgets for the following year.
5. Event Inclusion: Provide clear addresses and maps to facilitate attendance if hosting events. Events - even small gatherings like a donor coffee, offer valuable opportunities for donor engagement.
6. Collaborate with Other Nonprofits: Foster relationships with other nonprofits to exchange ideas and potential cross-connect for fundraising efforts.
7. Innovative Fundraising: Explore alternative fundraising methods, especially for major projects, to diversify your revenue streams.
8. National-Level Donors: Research potential national-level donors who may align with your organization’s mission and vision.
9. Know Your Audience: Spend time researching your audience so that you fully understand the demographics and preferences of who you are speaking to. Tailor your fundraising to match these.
10. DEI Initiatives: If you want to reach a larger audience pool and foster a more inclusive community of supporters, spend some time exploring and embracing diversity, equity, and inclusion practices. Build these into your organization’s values.

As crucial as it is to acquire new donors, fostering meaningful relationships with existing supporters is equally important for the long-term success of any nonprofit. Cultivating these already-established relationships is quite cost effective, and ultimately can turn a one-time donor into a brand ambassador for your organization. In the following section, we’ll delve into strategies aimed at appreciating and engaging current donors to ensure their continued support and commitment to your cause.

​The end of the year is not just a time for holiday festivities and celebrations - it’s also a critical period for nonprofits. It is so critical, that on average, nonprofits raise 26% of their annual revenue in December!
 
A well-executed year-end campaign can set the tone for the upcoming year and provide essential resources for the organization. Nonprofit organizations must pay attention to their fundraising targets during this crucial time. Slash 26% out of anyone’s budget, and the results would be dire!
 
So, what makes an end-of-year campaign a hit and successful? BIG DEAL Company has led multiple successful end-of-year campaigns, and here is what we have found to be some key elements for success:

​Donor-Centric Approaches
It is always helpful to remember that your donors are the heroes. Successful campaigns pull donors along on a journey, showing how their contributions make a difference. Donors like to see their dollars at work and feel like they are making a difference.
 
Lifting up donors during an end-of-year campaign is also key. Personalized thank-you notes and shout-outs on social media can go a long way in making your supporters feel loved and appreciated.

​Multi-Channel Outreach
You need to have a plan to meet your donors where they are. Gone are the days of a single end-of-year mailer or newsletter. Organizations must utilize social media, emails, as well as direct mailers to get their message across. If your organization has an advertising budget, the end-of-year giving season might be the right time to consider purchasing ad space or mailing lists as a way to broaden your audience reach. Different platforms engage people in different ways, so find out what your audience likes and meet them where they are!
 
Create a Communications Plan
Once you have found where your audience receives information, it is vital to set up a communications plan. Prepping your donors well in advance can drastically improve your end-of-year fundraising results. This can be done through emails and social media posts. Prepping communication does not have to ask for money. It just has to serve as a reminder of who you are and what problem you solve. Prepping communication is consistent, engaging, and strategic.

​Transparency
Be open about how the funds will be used. People want to see how their hard-earned money and generosity are making real and tangible impacts.
 
Create Urgency
The clock is ticking and the year is ending!
Create a sense of urgency by taking advantage of pre-planned giving days like #GivingTuesday, or in Northern Colorado, #ColoradoGivesDay.
Build excitement and engagement with a countdown or milestones, encouraging people to act now, rather than later.

​It’s A Match!
According to research from Double the Donation, 84% of donors are more likely to give if they know that their contributions will be matched[1]. 1 in 3 donors indicate that they would give a large gift if matching is applied to their donation[2].
Donors feel that they make a more significant impact on your organization and its cause when they can see their dollars doubled in real-time.
 
Matching Donations can be leveraged by a major donor-matching gift, crowdsourcing matching gifts, or employee/corporate matching gifts. Once you have a plan for a matching gift, it is important that it is communicated clearly with your followers to achieve the greatest impact.
[1] https://doublethedonation.com/statistics/
[2] https://doublethedonation.com/statistics/

​Follow-Up
Once the campaign is over, don’t forget to let everyone know how it went. Celebrate the successes and be honest about the areas where there could be some improvement.
 
It’s also important to be clear with your gratitude. Have a clear plan for how your organization will thank donors at every level - new donors, large donors, small donors, match donors, corporate donors. Giving thanks increases the chances of donors coming back and donating again, setting the foundation for strong and positive relationships.
 
Remember, every donation - big or small - gets you one step closer to your mission’s success. It’s not just about the money - it’s about building a community that shares your values and vision.
 
If you are ready to elevate your organization’s end-of-year fundraising campaign, look no further than BIG DEAL Company. With our proven strategies and experience, we specialize in turning a mission into a compelling story that resonates with donors. We work with organizations to set clear fundraising goals, we design and create engaging multimedia content, and we optimize multi-channel outreach. We also provide robust analytics to help you track campaign performance in real time. Consider working with our team of professionals for your next end-of-year fundraising campaign.