It’s been nearly a month since we made the leap from My Big Day to BIG DEAL Company. While we have been basking in the glow of the change and are looking forward to an official unveiling of this rebrand at our Loveland Chamber Ribbon Cutting event next month, it is important to note that this change did not just happen overnight.
Why we made the BIG change
In the fast-paced world of business, companies often face the need to evolve and adapt to stay relevant. This was made very obvious to our team during the recent Covid-19 pandemic. When the world shut down in 2020, so did events. Our face-to-face work dried up in a matter of minutes. As a full-scale event company, we offered event marketing support for our clients, but marketing was always secondary to the creative and memorable events we had become known for. Covid-19 forced us to pivot and take a deeper dive into how we could still support our clients and new prospects through our expansive marketing knowledge and experiences, along with virtual or hybrid events.
When My Big Day began 17 years ago, our focus was primarily on one-off events, marketing of those events, social celebrations and weddings. We built signature events designed to bring people together for fun, important causes, and memory-making. As our team grew, and as we creatively pivoted through the pandemic, we spent time focusing on our brand’s identity, our market position, and our main purpose. Through a lot of work and reflection, our team ultimately decided that our name no longer fully captured our full-service offerings. We decided that it was time to initiate a company rebrand.
What is a company rebrand and insight into the BIG DEAL rebrand journey
A rebrand goes beyond changing logos and colors - it involves a comprehensive process that aims to redefine a company’s identity, enhance its market positioning, and ignite a renewed sense of purpose.
As mentioned before, our team spent time reflecting on and studying our brand identity, market position, and goals. Through our self-reflection, we were able to identify weaknesses and areas that we wanted to see improve. We spent time focusing on our mission, vision, and values and discussed how our My Big Day name did or did not perfectly align with these important markers.
We surveyed customers and potential customers - asking them how they felt our brand represented the work that we did. Many people shared that when they heard the name, My Big Day, they immediately thought of “wedding planner”. While weddings were and still are a part of our skill sets and events, they only represent less than 10% of the actual work that we do.
After we gathered feedback about our brand identity and name, we spent time clarifying our company’s positioning, our target audiences, our messaging, and brand promise. We wanted to make sure that by considering a rebrand of our business, we would be differentiating ourselves from other similar marketing and event agencies.
Our team spent retreat time crafting a new statement of purpose, defining our mission, and focusing on our vision. Our leadership spent time learning about rebranding and business development through workshops, entrepreneurial retreats, and working with brand experts.
After all of this work, we concluded that rebranding through a careful and thought-out process would enhance and benefit the work that our team did. That is how My Big Day was reborn as BIG DEAL Company.
The BIG DEAL Purpose
Enabling the goals and dreams of others brings our BIG DEAL team joy. With boundless resources and a lifetime of business development experience, our passion is supporting those who have purpose.
Our team supports purpose-driven people and businesses by listening first. We are passionately curious about our clients and their businesses. We want to know what moves them and what they want to accomplish.
We offer custom business support plans, all based on a company’s size and stated goals. Our packages offer a large variety of services - all in one place - giving companies a source of support and streamlined productivity.
Who is BIG DEAL?
As a connected collective of experts, Big Deal Company specializes in creativity. With superior organization, marketing experience, and original ideas, Big Deal Company pulls off amazing events and dynamic marketing campaigns.
The mission of Big Deal Company is to bring highly curated and collaborative events and business strategies to Northern Colorado. Our team works to support businesses, nonprofits, and individuals in the growth of their ideas, events, and marketing strategies.
As philanthropic leaders and community advocates, we take a specialized approach to guiding businesses. We apply our creative problem-solving skills to each clients’ unique business and work to offer support with Communications, Experiences, and building Community.
The BIG DEAL Company rebrand was a transformative journey that required careful planning, research, and a well-thought implementation. It was more than just changing our name and logo. It was a process in which we studied and redefined our purpose, aligned it with current market expectations, and focused our mission on the work we have evolved into doing.
By following this comprehensive rebranding process, we hope we have emerged refreshed and with a brand identity that more clearly expresses the work we do, resonates with our target audience, inspires team collaboration and creativity, and will ultimately propel our company forward into a new era of success!
If you would like to learn more about our company rebrand, or how your business can work with and benefit from some BIG DEAL support, please reach out for an initial consultation today. Stay up to date on our events and marketing campaigns by signing up for our monthly newsletter - let us bring some JOY to your inbox.
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do.
As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority!
Contact BIG DEAL Company
*** Bringing Joy to the Job ***
Phone: 970-613-1455 or 303-886-3068
About BIG DEAL
Making Business Personal. We pride ourselves on giving you something to look forward to. We are a connected collective of creatives - owned and operated by outstanding women.