​Supporting Non-Profits: Over 20 Fundraising Events
In 2024, Big Deal Company continued to strengthen its commitment to philanthropy by designing and executing over 20 non-profit fundraising events. From galas to golf tournaments, these initiatives were instrumental in helping local organizations achieve their fundraising goals while inspiring hope and unity.
 
Additionally, we launched and supported four end-of-year fundraising campaigns, maximizing impact during the holiday season, providing crucial support to our non-profit partners. These campaigns underscored our belief that businesses can drive meaningful change.

​Business and Community Collaboration
Big Deal Company provided planning and logistics support for nine large-scale Northern Colorado business events for BizWest. Our team ensured seamless execution and memorable experiences for all attendees.
We supported countless grand opening events, company retreats, ribbon cuttings, and rebrands!

​Expanding Our Digital Footprint
This year, we authored over 50 blogs for just our own company website and countless others for our clients. These blogs covered a wide array of topics, showcasing our versatility and deep understanding of industry trends. By consistently delivering high-quality content, we were able to expand our digital presence and we have been able to provide valuable resources for businesses and individuals alike.
 
Record-Breaking Events
Among the hundreds of events we managed this year, one stood out for its sheer scale. The Grand Opening of the new FNL Airport Terminal brought over 1500 guests together! The success of such a large-scale event highlighted our ability to adapt, innovate, and execute with precision, even under the most demanding circumstances.

​Across the US
While our major footprint is in Colorado and Wyoming, in 2024 we supported clients in Las Vegas, Michigan, California, and Georgia. We travel for events and our marketing expertise can support businesses in any area! We already have out of state projects booked for 2025!

Our Core Focus: Communications, Experiences, and Community
At Big Deal Company, our mission revolves around these three core areas:

• Communications: Crafting clear, impactful messaging that resonates with audiences.
• Experiences: Designing events and initiatives that leave lasting impressions and memories.
• Community: Building bridges and fostering connections that strengthen the fabric of Northern Colorado.

By combining these pillars with our creative problem-solving skills, we delivered unparalleled value to our clients in 2024.
 
Looking Ahead to 2025
As we prepare for 2025, Big Deal Company is excited to build on this year’s success. We are eager to:

• Host even additional signature events that bring people together.
• Deepen our relationships with non-profits, businesses, and community organizations.
• Expand our client base and explore new business opportunities.
• Continue leveraging our expertise in communications, experiences, and community-building to make a difference.

Our team is ready to embrace the challenges and opportunities of the new year, driven by a passion for innovation and a commitment to excellence.
 
2024 was a year of growth, impact, and unforgettable moments for Big Deal Company. From our signature events to record-breaking community gatherings, our efforts have touched countless lives and strengthened our community ties. We are grateful for our clients, partners, and the Northern Colorado community for making this year so remarkable. Here’s to more events, more connections, and more success in 2025!
 
Stay Connected with Big Deal Company
We invite you to be part of our journey as we step into an exciting 2025. Reach out to our team to learn more about our services or discuss your next BIG idea. Don’t miss out on the latest updates - sign up for our newsletter and stay informed about our events, tips, and success stories.
 
Follow us on social media to join the conversation and connect with a growing community that values impactful experiences and strong community ties.
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Keeping up with marketing trends is crucial for small and mid-sized businesses to remain competitive and relevant in a fast-changing marketplace. Trends like human-driven AI use, short-form video content, and sustainability resonate with modern consumers, helping businesses build stronger connections and trust. BIG DEAL Company is proud to already be using all of these predicted trends with our clients.

Short-Form Video Reigns
 
Platforms like TikTok, Instagram, Facebook Reels, and YouTube will remain popular for short-form videos. Creative, bite-sized content that quickly grabs attention will be key to engaging audiences surrounded by marketing content on social media. Generational targeting will remain essential in determining which video platforms best suit your audience, which is why we sit down with each new client to determine which social media platforms will get the highest return on investment.
 
Personalization of AI Tools
 
Artificial Intelligence (AI) will be central to marketing strategies, enabling quick research, efficient content creation, and optimized ad creation – when used correctly. While AI excels at streamlining operations, personalizing content, and handling repetitive tasks, it lacks the human ability to empathize and connect emotionally, and it lacks the knowledge you and your marketing team have about your business – why we NEVER recommend our clients use purely AI-generated blogs or social posts.
 
Human oversight in AI-driven interactions and content is essential for accuracy and emotional connection. This balance helps build trust and loyalty, as customers are more likely to engage with businesses that prioritize genuine content and interactions over purely automated writing.
 
Focus on Sustainability and Transparency
 
Ethical and sustainable practices will appeal to eco-conscious consumers. We not only prioritize sustainability in our event planning services but prioritize it in our personal lives. Community support is one of our team’s core values, which is why we volunteer, donate, and market for nonprofits as individuals and as a company. We partner our marketing initiatives with local nonprofits to cross-promote causes while increasing visibility for our clients.
 
Transparency about data usage, AI-generated content, and business values will become critical for building trust and loyalty with audiences.
 
Micro-Influencer Partnerships
 
Collaborating with micro- and nano-influencers will remain a cost-effective way to reach niche, engaged audiences authentically. BIG DEAL Company consistently takes advantage of our connections throughout northern Colorado to get our clients’ content in front of a larger audience, by cross-posting relevant content on company pages, sharing content and events to local groups, and shouting out our clients on our business pages, newsletters, and website.
 
Zero-Click Content
 
Businesses will increasingly use social media to provide valuable, engaging content directly on platforms, avoiding clicks to external sites. Engagement is lost with each click, which is why we strive to provide relevant information directly on social media through screenshot-able infographics and action buttons to initiate a phone call, send an email, or purchase a product without leaving your social feed.

​Omnichannel Marketing Experiences
 
Integrating online and offline touchpoints will provide cohesive customer journeys, leveraging data from both to enhance experiences. We collect data from our clients’ social media pages, websites, and in-person events to guide future marketing efforts. And, while online marketing is a large part of our business, we find there is no substitute for a conversation at a local chamber event or a holiday gift delivered to a prospective partner.
 
Conversational Search Optimization
 
Businesses should optimize content for conversational queries and emphasize local keywords to capture nearby customers, which is why we take a human approach (considering, “what would I type if I was searching for this content?”) to determine keywords for our clients’ blogs and web page content.
 
Soundless and Visual-First Ads
 
In the overwhelming social media world of auto-play ads clogging up news feeds, silent ads with emphasis on visuals and closed captions are making a comeback. Ads that get your point across without sound also enable you to capture your audience’s attention in environments where sound isn’t feasible, like a waiting room or workplace.
 
Generational Targeting
 
As always, generational targeting is essential to get the content we create with you in front of the right people. Tailoring channels and strategies to different age groups (e.g., Gen Z prefers TikTok, and Millennials like email campaigns) ensures we direct your message to those most likely to complete your call to action, whether that’s a purchase, a donation, or a post share. 

Long-Form Content Resurgence
 
While short-form still dominates social media, in-depth articles and videos will remain essential for storytelling and expertise. Blogs, podcasts, and events offer opportunities for long-term attention from your audience.
 
In-depth articles, infographics, or guides are particularly effective in nurturing leads, as they address customer pain points in detail and educate them on solutions, moving them further down the sales funnel. For businesses where being an industry expert is essential, long-form content also provides depth, authority, and increased value to audiences.
​
Contracting Is The New Workforce
The shift towards project-based work structures in various industries encourages the use of contract help. This trend has been increasing significantly in the US. Businesses prefer to assemble teams with diverse skills for specific projects, fostering innovation and efficiency. (Source: Forbes, "The Rise Of The Gig Economy And Why It's Different This Time")

Having a dedicated marketing team that actively monitors and adapts to these emerging trends ensures your business not only meets current consumer expectations but also anticipates future shifts. With the right team and tools, you can turn these trends into opportunities for stronger engagement, higher conversions, and sustained success.

Contact BIG DEAL Company now for a tailored marketing plan that suits your small business needs and budget - from a dedicated contract partner. 

In today’s fast-paced world, getting customers to walk through your doors is no small feat.  You know that once a person is in your location you’ve got a captive audience, but how do you get them in in the first place?  Whether you’ve got a café, a boutique, or a wellness studio, standing out in the crowd takes creativity and strategy. Before you say you simply don’t have time to build a plan, check out these easy and effective marketing tips to help boost foot traffic—and keep customers coming back for more.
 
Create an Irresistible Offer
People love a good deal, so why not give them one? Limited-time promotions, BOGO (buy one, get one) offers, or discounts for first-time customers can entice people to visit your business. Make the offer clear, and easy to understand, and put it on social media, your website, and even on a sandwich board outside your store.  Don’t forget to add a call to action like one of these:

• Claim Your Discount Today!
• Be Part of the Fun—Register Now!
• See What Everyone’s Talking About—Shop Now!

Lean Into Local Events 
Get out there and partner with community events or host your own. That’s right, get to know your neighbors.  Activities like a pop-up shop, a workshop, or a fun seasonal event like a holiday market can attract loyal customers and new faces. Bonus: collaborating with other local businesses can expand your reach.
 
Step Up Your Curb Appeal 
Your storefront is like a first impression—it needs to wow! Clean windows, colorful signage, and eye-catching displays make all the difference. A chalkboard with a quirky message or your daily specials can grab the attention of passersby (or even go viral on social media).  The ‘vibe’ of your location should be easily understood just by standing out front.
 
Engage on Social Media
Consistency is key when it comes to social media. Your followers want to know that you’re staying current and love to hear about new arrivals, upcoming sales, or behind-the-scenes content. Be real and interactive and respond to comments and messages promptly. Pro Tip: Don’t forget to include your location and hours in your bio to make it easy for people to find you.  You wouldn’t believe how often this is looked over.
 
Use Email Marketing
Email marketing might not sound flashy, but it works. Create a simple, engaging newsletter to keep your customers in the know about promotions, events, and new products. Make it worth their while by including exclusive deals, hot tips, or sneak peeks.
 
Encourage Word-of-Mouth 
Happy customers are your best advertisement!  Again, happy customers are your best advertisement.  Yes, it’s worth repeating because they are valuable and often underused.  Encourage them to share their experiences by offering referral discounts or running a review contest. The more buzz, the better!
 
Get Listed Online 
Make sure your business is easy to find by updating your Google Business profile and being listed on Yelp, TripAdvisor, or other platforms relevant to your industry. Include accurate information, great photos, and a few glowing reviews.  More and more people are turning to various niche apps to find what they are looking for from restaurants to spas.  Get listed!
 
Make It Personal
Finally, remember that marketing isn’t just about tactics—it’s about relationships. All of these tips may help to bring people in, but then it’s in your court to get them to come back. Personalized touches can turn a one-time visitor into a lifelong fan.  Here are just a few ways to make their experience special:

• Greet Them by Name
• Remember Their Preferences
• Celebrate Special Occasions
• Offer Tailored Recommendations
• Provide Flexible Options
• Be Attentive and Engaged
• Offer Exclusive Perks
• Make It Easy

Marketing doesn’t have to be overwhelming.  Just start small by selecting a few of the tips to focus on and stay consistent. The key is to experiment, track what works, and refine your strategy over time. With a little creativity and effort, you’ll have customers streaming through your doors in no time!
 
Whether you’re just starting or growing your business, BIG DEAL is here to bring your marketing out of black and white and into full color, helping you thrive. We understand small businesses because we are one too!

Many small businesses suffer from a black-and-white idea of marketing.  They either try to do it themselves or feel like they have to pay a big agency to manage it for them.  BIG DEAL Company is here to add some color and support with marketing for small businesses.  We’re offering up ten of the top tools that can help small-scale businesses thrive.
 
1. Canva: This tool is great for creating graphics, social media posts, and marketing materials with ease and is relatively user-friendly. 

• Pros:
  • Easy-to-use, drag-and-drop interface for designing.
  • Offers pre-made templates for social media, presentations, flyers, and more.
  • Affordable and includes a free plan.
  • Collaborative features for team use.

• Cons:
  • Limited customization compared to more advanced design tools.
  • The free version lacks access to premium assets and features.
  • Not ideal for complex graphic design projects.

 
 2. Mailchimp: Use Mailchimp if you’re looking for the ideal way to build email marketing campaigns, newsletters, and automation for your small businesses.

• Pros:
  • Free tier available for small mailing lists.
  • User-friendly email automation and campaign management.
  • Integrates with e-commerce and CRM platforms.
  • Detailed analytics for tracking email performance.

• Cons:
  • Pricing can get steep as your email list grows.
  • Limited design flexibility for email templates.
  • Customer support for free plans can be slow.

3. Google Analytics: Google Analytics provides invaluable insights into website traffic, visitor behavior, and performance metrics.  It can be a little bit tricky to learn at first but is well worth it.
 

• Pros:
  • Completely free with in-depth website traffic data.
  • Customizable reports and dashboards.
  • Tracks visitor behavior, acquisition sources, and conversions.
  • Integrates with Google Ads and other platforms.

• Cons:
  • Steep learning curve for beginners.
  • Data privacy and concerns with certain user-tracking features.
  • Can be overwhelming with too much data if not properly configured.

  
4. Hootsuite: This helpful little tool helps to manage and schedule social media posts across multiple platforms from one dashboard.

• Pros:
  • Manages multiple social media accounts from one platform.
  • Supports post-scheduling, analytics, and social listening.
  • Customizable dashboards for tracking key metrics.
  • Collaborative features for teams.

• Cons:
  • Can be pricey, especially for businesses with multiple users.
  • Limited features on the free plan.
  • The interface can feel cluttered and slow at times.

 
5. Buffer: Another excellent tool for scheduling social media posts and analyzing their performance.

• Pros:
  • Simple and intuitive interface for scheduling social media posts.
  • Offers an easy way to analyze post-engagement and performance.
  • Affordable pricing plans with a free tier.
  • Integrates with most social platforms.

• Cons:
  • Limited advanced features compared to competitors like Hootsuite.
  • Analytics are more basic and require a higher-tier plan for detailed insights.
  • Scheduling Instagram posts requires manual intervention for free users.

 
6. WordPress: This versatile platform is for building websites and blogs, offering many plugins for SEO and content management.

• Pros:
  • Highly customizable with a wide range of themes and plugins.
  • Great for content management (blogs, portfolios, e-commerce).
  • SEO-friendly with plugins like Yoast SEO.
  • Open-source, with a large community for support.

• Cons:
  • Can be complicated for beginners without tech experience.
  • Requires ongoing maintenance (updates, backups).
  • Some themes and plugins can slow down site performance.

  
7. Trello: This is a helpful tool to organize tasks and projects with boards, lists, and cards, and is ideal for collaborative marketing efforts.

• Pros:
  • Simple, visual project management with boards, lists, and cards.
  • Ideal for organizing tasks and tracking progress.
  • The free plan offers plenty of features for small teams.
  • Easy collaboration with real-time updates and sharing options.

• Cons:
  • Limited features for advanced project management (compared to tools like Asana).
  • Can become cluttered with too many cards and lists.
  • No native time-tracking or advanced reporting tools.

​8. HubSpot CRM: A great program if you’re looking to manage customer relationships, track interactions, and automate marketing tasks.

• Pros:
  • The free version includes CRM, email tracking, and meeting scheduling.
  • Provides a unified platform for managing customer relationships and marketing efforts.
  • Automation features to streamline tasks like emails and follow-ups.
  • Scalable with premium add-ons for growing businesses.

• Cons:
  • Paid features can get expensive for small businesses.
  • Complex interface with a learning curve for beginners.
  • Some limitations in email automation for the free plan.

  
9. SurveyMonkey: If you want to learn more about your audience consider this program that conducts surveys to gather customer feedback and insights, aiding in market research.

• Pros:
  • Easy to create, distribute, and analyze surveys.
  • Provides valuable feedback and insights for market research.
  • Customizable surveys with a variety of question types.
  • Free tier available with basic features.

• Cons:
  • The free plan limits the number of questions and responses.
  • Custom branding requires a paid plan.
  • Higher-tier plans can be costly for advanced features like data export.

 
10. Google My Business: This is an essential tool for local businesses to manage their online presence, including maps, reviews, and search visibility.

• Pros:
  • Free to use and essential for local SEO and search visibility.
  • Helps manage reviews, business information, and map presence.
  • Improves local customer engagement and search rankings.
  • Detailed insights on how people find and interact with your business.

• Cons:
  • Requires constant updates and monitoring to maintain accurate information.
  • Managing reviews can be time-consuming, especially if dealing with negative feedback.
  • Limited control over the appearance of your business listing.

 
BIG DEAL Company has mastered all of these tools and more, blending our expertise with a deep understanding of small businesses’ unique challenges. By harnessing the power of innovative platforms like Canva, Mailchimp, and Google My Business, BIG DEAL takes the stress out of marketing and adds vibrant, effective strategies.
 
Whether you’re just starting or growing your business, BIG DEAL is here to bring your marketing out of black and white and into full color, helping you thrive without the sense of overwhelmingness from doing it alone or having to rely on large, faceless agencies. We understand small businesses because we are one too!
 
Follow us on social media - Facebook, Instagram, LinkedIn, YouTube, and Pinterest - and sign up for our online newsletter to stay updated on the latest insights and tools that can drive your mission forward! Together, let’s make a big difference!

**FOR IMMEDIATE RELEASE**  

BIG DEAL Company Announces Promotion of Carrie Kaufman to Chief Communications Officer

Loveland, CO — November 20, 2024 —  BIG DEAL Company is pleased to announce the promotion of Carrie Kaufman to Chief Communications Officer (CCO), marking a significant milestone in her 10-year tenure with the company. Throughout her time at BIG DEAL, Carrie has been instrumental in driving growth, diversifying service offerings, and successfully launching BIG DEAL's rebranding initiative.
​
With extensive experience in non-profit development, marketing, advertising, and events management, combined with her continued professional development and industry expertise, Carrie brings valuable leadership to this new role. Working alongside CEO Christine Forster, she will focus on key initiatives including process optimization, enhanced client engagement, team development, and strategic business growth.
​
"We're thrilled to have Carrie step into this pivotal leadership role," said Christine Forster. "Her decade-long commitment to BIG DEAL, focus on community and relationships, and proven track record make her the ideal leader to help guide our company into its next chapter of success."

About BIG DEAL Company
Big Deal Company specializes in comprehensive event planning and marketing communications, offering services like website design, social media management, advertising, PR, logo design, and more. With over 20 years of experience, they focus on supporting small to mid-sized businesses, non-profits, and B2B clients. Their work has significantly impacted businesses, helping raise over $1 million for non-profits annually 2021-2024 and managing 100+ events a year, client websites, and full-circle marketing campaigns.

​The holiday season is here, and for our small business clients, it's a prime time to connect with customers, boost sales, and create memorable brand experiences. As we approach the end of 2024, new trends are shaping how businesses engage with consumers. Here's a look at five holiday marketing trends we’re leveraging to help our BIG DEAL Company small businesses stand out this year.
 
Hyper-Personalized Marketing
 
Consumers now expect more than just generic messages. Personalization is key to catching their attention. Leverage demographic data and customer interactions to send tailored holiday greetings, product or service recommendations, or special discounts based on purchase history.
 
Email campaigns allow you to address potential customers by name; carefully managed email lists mean you can send various emails targeting different customer groups to ensure you’re offering personalized solutions to meet your audience’s needs.

Community and Nonprofit Initiatives
 
Consumers appreciate brands with strong values that give back, and the giving spirit is never stronger than during the holiday season. Use social media to show your audience how you’re giving back this season, and invite them to participate.
 
Hosting a toy drive, supporting a local charity, or donating a portion of sales can deepen customer loyalty and spread goodwill. Consider offering a nonprofit donation at checkout, donating in-kind to nonprofit events, or sponsoring a holiday fundraiser and inviting your followers (customers) to join you.
 
Collaborate on Social Media
 
Collaborating with other small businesses or nonprofits in your area can amplify your reach. Joint promotions, pop-up markets, or cross-promotions on social media are great ways to build community spirit and drive traffic.
 
This collaboration goes hand-in-hand with your support of community initiatives; be sure to mention any sponsorship of local charities and partnerships on initiatives that give back, tagging other small businesses and nonprofits along the way for increased visibility.
 

Holiday-Themed Visuals and Messaging
 
Holiday-themed images and posts are powerful tools for boosting small business marketing during the festive season. These visuals instantly capture the joyful spirit of the holidays, creating an emotional connection with your audience.
 
By aligning your brand with the season’s mood, you can enhance engagement, increase visibility, and keep your business top-of-mind during the holidays. Adding festive imagery to your social media, email campaigns, and website creates a cohesive, celebratory experience that resonates with audiences.
 

Prepare for Increased Customer Care Needs
 
The holiday season often brings a surge in customer inquiries, purchases, and service needs. Think of this as an opportunity. Respond to comments on your social media pages and posts promptly, boosting your credibility and increasing the reach of your content (social platforms put popular posts in front of more people). Each time you respond to a private message on one of your pages, you’re demonstrating your commitment to excellent service; and, every face-to-face interaction can leave a lasting impression.
 
Timely online interactions can turn inquiries into sales opportunities, as many customers use social platforms to seek immediate answers before making purchasing decisions. In a fast-paced digital world, quick responses can set your business apart and help you foster trust and engagement with your audience.
 

The holiday season is a golden opportunity for small businesses to connect with customers in meaningful ways. By staying on top of these trends and tailoring your approach to your audience, you can create a memorable holiday marketing campaign that drives sales and builds loyalty.
Need help bringing your holiday marketing ideas to life? BIG DEAL Company specializes in crafting campaigns that deliver results. Let’s make this holiday season your most successful yet.
​
For business marketing news and tips, choose BIG DEAL Company. Follow us on social media for event highlights, creative inspiration, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube  | 📌 Pinterest
​Sign up for our online newsletter to stay updated on the latest insights and tools.

​Email newsletters are still one of the top tools in digital marketing, valued
for their ability to drive engagement, boost conversions, and build loyalty.
Here is why they should remain a staple in your full-circle marketing
strategy:

The Jobs of Hope “Hope Unlocked” fundraiser on Oct.17, 2024.
Below is a summary of the 2024 event:

EMAIL RECOGNITION:

• Newsletters to all JOH subscribers
• Emails sent to designated recipients including sponsors
• Emails to local dignitaries and esteemed guests
• Emails to all vendors, partners and sponsors

WEBSITE:

• Event page with sponsor recognition
• RSVP Eventbrite page
• Event recognition on BIG DEAL website
• Media coverage

DIGITAL:

• Social media posts across platforms
• Social media cross promotion on BIG DEAL and event pages and community pages
• BIG DEAL promotion
• Event listing across 50+ event listing sites
• Tons of media press online!

****photos by Dick's Photography

7 Effective (and Affordable) Marketing Tips for Nonprofits on a Budget

Marketing your nonprofit’s mission can feel overwhelming at times, especially when you’re working within a tight, or sometimes, non-existent budget. However, with a strategic approach, even limited resources can provide great results.
 
Big Deal Company has pulled together some practical tips and tricks to help your nonprofit effectively market your cause without breaking the bank.
 
1.    Know Your Audience
The foundation of successful marketing is knowing who you are speaking to. Are you targeting potential clients, donors, or businesses? Each audience has different motivations and needs, so it’s imperative that you tailor your messages accordingly.

• Potential Clients are seeking solutions or services
• Donors want to see the impact of their contribution and how they can be part of the story.
• Businesses may be interested in partnerships, corporate social responsibility (CSR), or sponsorship opportunities

 
2.    Use Donor-Centric Language
When marketing to donors, make THEM the hero of the story. Use “YOU” language to show how their contribution makes a difference. For example, instead of saying, “Our organization provides food to families in need,” say, “YOU can provide food to families in need by supporting this mission.” This makes the donor feel personally involved in creating change.

3.    Leverage Social Media for Free Promotion
Social media platforms like Facebook, Instagram, and LinkedIn offer free tools that can help you reach a larger audience. Focus on:

• Storytelling: Share success stories, images, and videos that showcase your impact
• Engagement: Regularly interact with your followers through comments, polls, and questions to build a community around your cause

               It’s also important to take note of where your audiences spend their time. Perhaps your supporters are from a younger generation. If so, you may consider creating and maintaining an organizational TikTok or YouTube Channel to best reach your target audience.
 
4.    Collaborate with Local Influencers, Organizations, and Volunteers
Reach out to local influencers, groups, community leaders, or even businesses that align with your cause. They can amplify your message by sharing it with their networks. Similarly, dedicated volunteers can help spread the word and even assist with event organization or marketing efforts. Big Deal Company always creates an event or campaign Media Kit that can easily be distributed to Board Members or organizational ambassadors so they can help spread the word!

5.    Create an Email Newsletter
Email marketing remains one of the most cost-effective ways to communicate directly with your audience. Use newsletters to:

• Share upcoming events or achievements
• Tell compelling stories about the people or causes you support
• Offer opportunities for supporters to get involved.

               It is important to share consistent communication. Build a communication calendar to plan out when your organization communicates with your readers. Readers will start to anticipate your emails when you provide dependable and consistent communications.
 
6.    Utilize Free Tools and Resources
There are a plethora of free or low-cost marketing tools that can help you get the job done efficiently:

• Canva: For creating eye-catching graphics and videos
• Mailchimp: For easy-to-craft email marketing campaigns
• Google for Nonprofits: Offers free access to Google Ads to promote your cause to a wider audience

 
7.    Host Virtual or Low-Lift Events
Events don’t have to be expensive to be impactful. Consider hosting a virtual event, such as a live stream or webinar, which can be more budget-friendly than an in-person gathering. Invite supporters to join for free and encourage donations or sponsorships during the event.

BONUS:
8. Enlist a contractor, such at BIG DEAL Company to take on these important pieces. Rather than hire a full-time staff member, our team of experts can support you in an variety of ways, and work with your budget!

​Big Deal Company Can Help
At Big Deal Company, we understand the challenges nonprofits face when it comes to marketing on a budget. Our team is dedicated to helping you develop affordable marketing strategies, organize impactful events, and communicate your mission effectively. We’re here to ensure that your message reaches the right audience and generates meaningful support and funds for your cause.
 
Ready to grow your nonprofit’s impact? Contact Big Deal Company today to explore how we can help with your marketing efforts.