In the advertising world, many words get used to describe the world of marketing – but the words are not truly interchangeable. Below is a graphic that explains the difference. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC
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Implementing a robust content strategy leads to increased engagement, brand recognition, and customer loyalty. BIG DEAL Company has researched the top 10 tips for implementing a robust content marketing strategy. Here’s how to do it: Download our FREE printable with these top 10 content marketing tips from BIG DEAL Company!
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC It’s so easy to get caught up in your same old routine when it comes to your marketing strategy. BIG DEAL Company is always keeping an eye out for whatever the next big thing is. Shake it up with this list of 2024’s list of projected hot marketing trends. Two words…video content! - Video continues to dominate online content. Consider including video content in your marketing strategy, such as product demos, tutorials, testimonials, and behind-the-scenes. Embrace the future – Let’s face it, artificial intelligence (AI) is our future and honestly, learning to use it can save you time and frustration. Use AI to enhance customer interactions, automate routine tasks, provide instant customer support, and gather valuable data for marketing insights. Interact with your audience – Capture the attention of your customers and clients with interactive content like polls, quizzes, and surveys. Not only is it fun for them, but it also provides you with valuable data. Go green - Consumers are increasingly concerned about environmental and social issues. Highlight your company's commitment to sustainability and social responsibility. Give ‘em what they want - Tailor your marketing messages to individual preferences and behaviors. Leverage your data analytics and automations (like Google Analytics) to create personalized experiences that speak to their preferences. Good old customer experience - Customer experience remains a key differentiator. Prioritize seamless, user-friendly experiences across all touchpoints (check out our Website Health Check Blog for a few tips) to enhance customer satisfaction and loyalty. Up your local SEO and micro-moments game - Optimize your online presence for local searches, as consumers increasingly rely on their mobile devices for quick, location-based information during micro-moments. User-Generated Content – Not all businesses need or can get user-generated content, but if it fits your model, it can be a highly impactful way to tell your story. User-generated content can build trust and authenticity while expanding your reach. As you dive into the new year, consider diving into new ways to grow your marketing plan. Be prepared to adapt strategies to your specific industry, target audience, and business goals. Regularly assess the performance of your marketing efforts and be prepared to make changes based on evolving trends and consumer trends. BIG DEAL Company is here to help you through the jungle of marketing and we’re just a click away. Free Printable
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC In the dynamic landscape of business, where seasons change and economies fluctuate, the conventional wisdom has often been to tighten belts and cut back on expenses during slow seasons or economic downturns. However, recent research is challenging this paradigm, suggesting that strategic marketing during these challenging periods can be a crucial factor in a business's survival and long-term success. The Power of Visibility Visibility is key in any market, and maintaining a consistent presence during slow seasons can pay dividends when conditions improve. A study published in the Journal of Business and Economic Research found that companies that continued marketing efforts during economic downturns not only fared better during the slump but also experienced a faster and more robust recovery when the market rebounded. By maintaining visibility through marketing initiatives, businesses can keep their brand fresh in the minds of consumers. These efforts ensure that when customers are ready to make purchasing decisions, the brand they remember is the one that stayed present even during challenging times. Building Customer Loyalty Research conducted by the American Marketing Association highlights the importance of building and nurturing customer relationships during slow seasons. Customers who feel a connection to a brand are more likely to remain loyal, even when economic conditions are tough. Strategic marketing that focuses on building brand loyalty, such as personalized communication and exclusive offers, can be instrumental in retaining customers during slow periods. Moreover, the Harvard Business Review published findings indicating that companies investing in customer retention during economic downturns achieved higher profitability in the long run compared to those focusing solely on customer acquisition. This underscores the value of maintaining and strengthening existing customer relationships during challenging economic times. Adaptability and Innovation Slow seasons often provide businesses with the opportunity to innovate and adapt to changing market dynamics. Marketing research conducted by McKinsey & Company suggests that companies that invest in research and development during economic downturns outperform their competitors when the market recovers. This highlights the importance of using slow seasons as a time for strategic reflection, innovation, and preparation for future growth. The cost of NOT marketing your business could outweigh the savings from pulling back on your advertising spend. BIG DEAL Company has years of experience working on ways to stay visible without breaking the bank! Visibility, customer loyalty, and adaptability are crucial elements that can be nurtured through strategic marketing initiatives, ultimately contributing to a business's resilience and long-term success. Trust us to treat your business like we do our own. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC As an events and marketing company committed to supporting nonprofits, we understand the critical role sponsorships play in the success of your events. Securing sponsorships not only provides financial support but also cultivates partnerships that amplify your cause, expand your reach, and provide opportunity for future support. The current sponsorship climate is challenging: We’re seeing fewer sponsors at lower amounts and fewer donations. To help you boost sponsorships for your nonprofit events, we've curated some innovative strategies designed to elevate your sponsorship game. Tailored Partnership Packages Craft personalized sponsorship packages that align with each sponsor's values and objectives. Highlight the unique ways their support can make a tangible impact on your cause. Specific Perks vs. Vague Labels Avoid themed sponsorship levels like “lion” vs. “jaguar” or “cultivator” vs. “planter” – these terms don’t convey meaning or hierarchy to potential sponsors. Today’s savvy sponsors want straightforward explanations of their return on investment. If you stick with the traditional silver, gold, and platinum sponsorship tiers, remember to list tangible benefits. Sponsorship tiers tied to one aspect of your event are increasingly popular. For example, a “bar sponsor” may invest $5,000 to sponsor your event’s bar in exchange for branded cocktails named after your sponsor and customized napkins and bar signage featuring the sponsor’s logo. A 'safety sponsor' may support your festival with an investment to be the sole naming sponsor for the ride share pick up area and water station. Providing exposure and value are of utmost importance. Enhanced Digital Presence Leverage the power of digital platforms to showcase sponsor visibility. Develop engaging content, such as sponsor spotlights, behind-the-scenes glimpses, or dedicated social media campaigns, highlighting sponsors' contributions and involvement. Collaborative Experience Opportunities Create opportunities for sponsors to actively engage with event attendees. Interactive booths, sponsored activities, or workshops aligned with sponsors' expertise can deepen attendee interaction and leave a lasting impression. Encourage sponsors to share their knowledge or products in ways that enrich the event experience. Impactful Storytelling Craft compelling narratives that emphasize the shared values between your nonprofit and potential sponsors. Showcase real stories of impact, illustrating how sponsorships directly contribute to making a difference in the community. Personalized storytelling can create an emotional connection and resonate deeply with potential sponsors. Effective brand storytelling enhances nonprofit marketing efforts. Data-Driven Insights Utilize data analytics to demonstrate the tangible returns on investment for sponsors. Provide post-event reports showcasing key metrics, attendee demographics, and engagement insights. Show your sponsors how many monthly visitors will see their logo on your website or how many followers will see your social media post thanking them for supporting your mission. Concrete data illustrating the reach and impact of their sponsorship can attract and retain sponsors for future events. Year-Round Engagement Establish ongoing communication with sponsors beyond the event. Offer year-round partnership opportunities that extend beyond event day. This could include exclusive networking events, co-branded campaigns, or acknowledgment in regular newsletters to maintain the relationship and demonstrate ongoing value. Don’t miss out on potential year-round donors who may prefer a long-term partnership to a single event investment. Sustainable and Ethical Branding Showcase how your event aligns with sponsors' corporate social responsibility goals. Incorporate eco-friendly practices, ethical sourcing, or charitable initiatives that resonate with sponsors who prioritize social impact. Innovative sponsorships thrive on creativity, adaptability, and a deep understanding of both your nonprofit's mission and your potential sponsors' needs. By implementing these strategies, you can cultivate meaningful partnerships that go beyond financial support, creating a lasting impact and expanding the reach of your cause. At BIG DEAL Company, we're dedicated to helping nonprofits elevate their events and secure impactful sponsorships. Contact us today to explore how we can collaborate to make your next event a resounding success. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC As we stand on the threshold of a new year, our industry and our clients are buzzing with excitement and questions about what lies ahead. From the evolution of technology to the changing preferences of event attendees, the landscape of events continues to transform. Here are nine predicted event trends for 2024 our BIG DEAL team thinks will hold true in the year to come. Micro events Micro events are smaller events for 10-50 guests that Bizzabo reports are on the rise – a trend we’ve seen amongst our own clients. Micro events are more affordable in an industry with rising prices, personal and meaningful, and create the perfect atmosphere to network and collaborate. Micro events also allow you to get creative with more venue options, unique experiences that are harder to replicate with hundreds of guests, and promote more interaction with guests leading to more meaningful and long-lasting relationships. Year-round event cycle With micro events comes the year-round event cycle. Where organizations traditionally held one supersized event per year, we’re now seeing a preference among attendees and our clients for multiple, smaller events throughout the year. Mini events year round provide consistent education and engagement for clients and attendees, keeping your mission and brand front of mind in your community. Sustainability is becoming non-negotiable The sustainability wave is hitting the events industry harder than ever. Conscious consumers demand eco-friendly practices, and we event planners are stepping up to the challenge. Corporations are seeing their carbon footprint under the magnifying glass, which translates to their events. We’re seeing clients requesting reusable and recycled event materials, paper-free events, and simpler menus with vegetarian and vegan options. From reducing waste and carbon footprints to sourcing local and sustainable materials, 2024 will witness a significant push towards greener events. Immersive experiences Event attendees continue to seek more all-encompassing, out-of-the-box event experiences – which is where our creative events team excels. Gone are the days of conferences in dimly lit rooms with stale coffee. Natural light, outdoor and nature-influenced spaces, and flexible, intimate settings are increasingly popular. These new event experiences are worth investing in; they are memorable for attendees and yield higher ROI than events of the past. New technology standards Technology also plays a role in event experiences. Attendees can expect to interact with products, venues, or speakers in new dimensions through Augmented, Mixed, and Virtual Reality, enhancing engagement and leaving lasting impressions. In the background, technologies enable more data collection for event planners than ever, leading to better understanding of guest preferences for future events. Personalization Tailoring experiences to individual preferences will be a key focus in 2024. From personalized event agendas to curated content based on attendee interests, the emphasis on creating unique, customized experiences will be paramount. AI-driven tools will play a significant role in analyzing attendee data to deliver personalized experiences. Health and safety continue to drive decisions Post-pandemic, health and safety considerations remain at the forefront of event planning. Enhanced hygiene protocols and contactless technology will persist in 2024. Event planners will continue to prioritize attendee well-being, ensuring that events are not only memorable but also safe spaces for everyone involved. Diverse and inclusive programming Diversity and inclusion will be woven into the fabric of events more consciously. 2024 will witness a broader representation of cultures, perspectives, and voices. Events will celebrate diversity through inclusive programming, diverse speaker line-ups, and initiatives fostering equality and representation. Hybrid events aren’t going anywhere The rise of hybrid events isn't slowing down. In 2024, we expect them to become even more prevalent. The blending of in-person and virtual elements will cater to diverse audiences, allowing greater accessibility and participation regardless of geographical constraints. The ultimate goal is to seamlessly integrate both worlds, ensuring that remote attendees have an equally immersive and engaging experience. As always in the world of events, the key lies in staying adaptable, innovative, and responsive to the ever-evolving needs and desires of attendees. Our BIG DEAL team is excited to be a part of this journey towards redefining the future of gatherings. For more business marketing tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC Get ready for a BIG BRAG! Our leader, Christine, is making waves in the bridal and wedding industry with her invaluable insights featured in a recent BRIDES article on Bridal Shower Planning. Christine’s expertise shines as she shares her top tips and wisdom! Her quotes in Brides.com reflects her attention to detail and her passion for creating magical moments! Join us in celebrating this special spotlight moment - a showcase of leadership and dedication to bring JOY to everything we do! Read the article HERE As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC The end of the year is not just a time for holiday festivities and celebrations - it’s also a critical period for nonprofits. It is so critical, that on average, nonprofits raise 26% of their annual revenue in December! A well-executed year-end campaign can set the tone for the upcoming year and provide essential resources for the organization. Nonprofit organizations must pay attention to their fundraising targets during this crucial time. Slash 26% out of anyone’s budget, and the results would be dire! So, what makes an end-of-year campaign a hit and successful? BIG DEAL Company has led multiple successful end-of-year campaigns, and here is what we have found to be some key elements for success:
Donor-Centric Approaches It is always helpful to remember that your donors are the heroes. Successful campaigns pull donors along on a journey, showing how their contributions make a difference. Donors like to see their dollars at work and feel like they are making a difference. Lifting up donors during an end-of-year campaign is also key. Personalized thank-you notes and shout-outs on social media can go a long way in making your supporters feel loved and appreciated. Multi-Channel Outreach You need to have a plan to meet your donors where they are. Gone are the days of a single end-of-year mailer or newsletter. Organizations must utilize social media, emails, as well as direct mailers to get their message across. If your organization has an advertising budget, the end-of-year giving season might be the right time to consider purchasing ad space or mailing lists as a way to broaden your audience reach. Different platforms engage people in different ways, so find out what your audience likes and meet them where they are! Create a Communications Plan Once you have found where your audience receives information, it is vital to set up a communications plan. Prepping your donors well in advance can drastically improve your end-of-year fundraising results. This can be done through emails and social media posts. Prepping communication does not have to ask for money. It just has to serve as a reminder of who you are and what problem you solve. Prepping communication is consistent, engaging, and strategic. Transparency Be open about how the funds will be used. People want to see how their hard-earned money and generosity are making real and tangible impacts. Create Urgency The clock is ticking and the year is ending! Create a sense of urgency by taking advantage of pre-planned giving days like #GivingTuesday, or in Northern Colorado, #ColoradoGivesDay. Build excitement and engagement with a countdown or milestones, encouraging people to act now, rather than later. It’s A Match! According to research from Double the Donation, 84% of donors are more likely to give if they know that their contributions will be matched[1]. 1 in 3 donors indicate that they would give a large gift if matching is applied to their donation[2]. Donors feel that they make a more significant impact on your organization and its cause when they can see their dollars doubled in real-time. Matching Donations can be leveraged by a major donor-matching gift, crowdsourcing matching gifts, or employee/corporate matching gifts. Once you have a plan for a matching gift, it is important that it is communicated clearly with your followers to achieve the greatest impact. [1] https://doublethedonation.com/statistics/ [2] https://doublethedonation.com/statistics/ Follow-Up Once the campaign is over, don’t forget to let everyone know how it went. Celebrate the successes and be honest about the areas where there could be some improvement. It’s also important to be clear with your gratitude. Have a clear plan for how your organization will thank donors at every level - new donors, large donors, small donors, match donors, corporate donors. Giving thanks increases the chances of donors coming back and donating again, setting the foundation for strong and positive relationships. Remember, every donation - big or small - gets you one step closer to your mission’s success. It’s not just about the money - it’s about building a community that shares your values and vision. If you are ready to elevate your organization’s end-of-year fundraising campaign, look no further than BIG DEAL Company. With our proven strategies and experience, we specialize in turning a mission into a compelling story that resonates with donors. We work with organizations to set clear fundraising goals, we design and create engaging multimedia content, and we optimize multi-channel outreach. We also provide robust analytics to help you track campaign performance in real time. Consider working with our team of professionals for your next end-of-year fundraising campaign. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC The Cost of NOT Hiring an Event Planner; A Closer Look at ROI - Free Printable When it comes to planning an event, the decision of whether to hire an event planner or go it alone can be the difference between a hit or miss for your event. While it may seem less expensive to tackle all the logistics yourself, the potential hidden costs and missed opportunities associated with not hiring a professional event planner can far outweigh the initial investment. Here are a few tangible and intangible returns on investment (ROI) that an event planner can offer. Time is Money: Event planning demands a significant amount of time and effort. Whether you're organizing a corporate conference, a wedding, or a charity fundraiser, the hours spent managing the logistics, vendors, and details can be a substantial drain on your precious time and energy. BIG DEAL Company will streamline the process and ultimately free you up to enjoy the event. Vendor Negotiations: Due to the years of experience planning events, BIG DEAL Company has established relationships with vendors, which often result in cost savings and valuable perks. We are often able to secure deals on venues, catering, entertainment, and other services, ultimately reducing your expenses while enhancing the event's quality. Plus, we can maximize your budget, ensuring that every dollar spent generates a higher ROI. Risk Mitigation: BIG DEAL Company is skilled at identifying and tackling potential risks before and during your event. Whether it's weather-related issues for an outdoor event or last-minute vendor cancellations, our on-the-ground team is always prepared for these contingencies and can prevent costly disruptions and reputation damage. Enhanced Attendee Experience: A well-executed event can leave a lasting impression on attendees. At BIG DEAL Company, we understand the psychology of engagement, and our expertise in designing a memorable experience can lead to higher attendee satisfaction and future business opportunities. Marketing and Promotion: This is a factor we see neglected by many events. We can help market your event effectively, increasing attendance and revenue. We’ll help create promotional strategies to reach a wider audience and generate a higher ROI where applicable. The benefits of hiring BIG DEAL Company extend beyond mere monetary savings and can result in a more successful and stress-free event. When you consider the hidden costs, in terms of time, money, and attendee satisfaction, of not hiring an event planner the choice is easy. As a bonus, we’re a fun and talented team that truly look forward to working with you.
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC Analytics, insights, results – These are all words used by different online platforms to describe one thing: data about users. Modern business marketing involves gathering a wealth of it, and many websites are already doing this for you behind the scenes. Let’s talk about how you can use these analytics to drive your own small business marketing decisions. What are analytics? By definition, analytics means, “the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software.” Analytics can also refer to Google Analytics, Google’s own web analytics service that you can use to gather data from your website (learn more at Google.com/grow). Other examples of analytics programs include Meta Business Suite’s Insights for Facebook and Instagram and Pinterest’s Analytics. In the age of information, data is a gold mine. Analytics, in marketing, is the art of transforming this raw data into meaningful insights about your customers. This means understanding your audience better, optimizing your marketing strategies, and ultimately driving success. How can analytics help me? Ultimately, the purpose of analytics is to understand what your website and social media users are like and how they behave. You can use analytics to learn which marketing strategies are working for your business, and which are not. All of these things enable you to make better business decisions. Tailoring Marketing Strategies Effective marketing begins with understanding your audience and their preferences. Analytics empowers you to gather and analyze data related to customer demographics, purchasing behavior, and interactions with your marketing campaigns. This information allows you to tailor your marketing strategies to resonate with your target audience, increasing engagement and conversion rates.
Data-Driven Decision Making Incorporating analytics into your marketing and events company culture promotes data-driven decision making at all levels. By utilizing accurate and relevant data, you reduce the guesswork, minimize risks, and increase the likelihood of success in your marketing initiatives and events.
Analytics isn't just about numbers and graphs – it's about understanding your audience, refining strategies, and making informed decisions. In a rapidly evolving landscape, where consumer preferences are as dynamic as ever, making informed choices can be the difference between thriving and falling behind. Overwhelmed with analytics? We can help. With over 20 years working in advertising, marketing and media software, the BIG DEAL Company team proudly specializes in full and partial service marketing campaigns. For more business marketing tips and ideas, follow BIG DEAL Company on Facebook, Instagram, and Pinterest. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC |
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