​When shopping for services that help non-profits with data collection, collaboration and marketing software, many companies offer a discount to qualifying charities. Below is a comprehensive list of tools worth considering.
 
Adobe Express
What it is:
Adobe Express is an all-in-one content creation app that offers video and image editing, generative AI services, stock assets, social media scheduling, PDF editing, font collections, and more.
Nonprofit Offer:

• Free access to the Adobe Express Premium plan for up to 10 people in your organization, renewable annually.

Eligibility:

• Must register with TechSoup to verify 501(c)(3) status.

🔗  Register for Adobe Express Premium for Nonprofits
 
Airtable
What it is:
Airtable is a flexible database-meets-spreadsheet platform great for project management, content calendars, CRM, and collaboration.
Nonprofit Offer:

• 50% off Team plans for qualifying nonprofits and educational institutions

Eligibility:

• U.S.: Must submit 501(c)(3) IRS determination letter.
• International: Certification from a relevant governing body.
• Excludes government, political, religious, and healthcare nonprofits. 
• See the Airtable website for a complete description of qualifying nonprofits.

🔗  View Airtable’s Nonprofit Plans
 
Canva
What it is:
Canva is a graphic design platform with drag-and-drop tools for creating social media graphics, presentations, flyers, and more.
Nonprofit Offer:

• FREE access to Canva Pro, including premium templates, brand kits, and team collaboration tools.

Eligibility:

• Must be recognized as a charitable or a nonprofit organization by the local regulator in the country where you are registered
• Excludes legislative, political, governmental, educational, professional sports, and other nonprofits.
• See the Canva website for a complete description of qualifying nonprofits.

🔗 Explore Canva for Nonprofits
 
Constant Contact
What it is:
Constant Contact is a digital and email marketing platform offering user-friendly templates, reporting, and automation features.
Nonprofit Offers:

• 20% off standard pricing when prepaying for 6 months
• 30% off standard pricing when prepaying for 12 months

Eligibility:

• Must prepay; monthly plans not eligible.
• U.S. organizations must provide a digital copy of their 501(c)(3) determination letter.
• International organizations must provide a 501(c)(3) equivalent document.

🔗 Get Constant Contact for Nonprofits
 
ChatGPT (OpenAI)
What it is:
ChatGPT is an AI-powered assistant that can help with writing, brainstorming, and research.
Nonprofit Offers:

• 20% off ChatGPT Team plans (monthly or annual)
• 50% off ChatGPT Enterprise for large-scale implementations

Eligibility:

• Must be a verified nonprofit through OpenAI’s program
• Excludes academic, medical, religious, or governmental institutions.
• See the ChatGPT website for a complete description of qualifying nonprofits.

🔗 Get ChatGPT Nonprofit Pricing
 
DonorSearch AI
What it is:
DonorSearch AI is a specialized AI fundraising tool for nonprofits that helps you figure out who is most likely to donate and how much.
Nonprofit Offers:

• Enhanced CORE plan designed for smaller nonprofits.
• Free demo, consultation, and custom proposal.

🔗 Request DonorSearchAI Pricing
 
Fundraise Up
What it is:
Fundraise Up is a nonprofit fundraising platform designed to help organizations collect more donations online—and increase how much people give.
Nonprofit Offers:

• Only fees: 4% transaction fee and Stripe or Paypal fees

🔗 Explore Fundraise Up
 
FundRobin
What it is:
FundRobin is an AI-powered fundraising tool designed specifically to help nonprofits find grants and write better applications faster.
Nonprofit Offers:

• Comprehensive onboarding
• Sector-specific training materials
• Access to our grant writing experts

🔗 Start FundRobin Free Trial
 
HubSpot
What it is:
Hubspot is a CRM platform for marketing, sales, service, and content management.
Nonprofit Offer:

• 40% off on all HubSpot tools, including SEO, analytics, and audience engagement features

Eligibility:

• Must be a new HubSpot customer
• Must be based in North America, Australia, or New Zealand
• Must be a registered nonprofit and sign an annual contract.
• Eligible nonprofit organizations must have a mission to benefit the community.
• Excludes colleges and universities (with exceptions for foundations or nonprofit research initiatives); hospitals, professional and semi-professional sports organizations; governmental and political organizations.
• See the HubSpot website for complete eligibility requirements and exclusions.

🔗 HubSpot Nonprofit Criteria
 
Instrumentl
What it is:
Instrumentl is an all-in-one grant platform that helps nonprofits find funding opportunities, write grant applications, and track deadlines and progress.
Nonprofit Offer:

• $299/mo for your first 10 projects
• 14-day free trial

🔗 Trial Instrumentl for 14 days free
 
Mailchimp
What it is:
Malichimp is an email marketing platform that can be used for newsletters, donor communications, and outreach campaigns.
Nonprofit Offer:

• 15% discount for verified nonprofit organizations

Eligibility:

• U.S. organizations must provide a digital copy of their 501(c)(3) determination letter.
• International organizations can submit their website for review.

🔗 Mailchimp Nonprofit Discount Information
 
Monday.com
What it is:
Monday.com is a project management and team collaboration platform.
Nonprofit Offer:

• Nonprofit Plan: First 10 seats free + 70% off additional seats
• Enterprise Plan (minimum of 25 seats): 33% off per user

Eligibility:

• Must be a registered nonprofit, charity, NGO, or social change org and provide supporting documentation.
• Excludes healthcare, religious, economic development, government, professional sports, educational and other organizations.
• See the Monday.com website for a complete description of eligibility requirements and exclusions.

🔗 Monday.com for Nonprofits
 
Neon One
What it is:
Neon One is an all-in-one software platform for nonprofits that helps you manage donors, fundraising, events, and communications in one place.
Nonprofit Offers:

• Unlike other CRM providers that charge per record or user, Neon One’s pricing is based on your organization’s total revenue.

🔗 Explore Neon One
 
Notion
What it is:
Notion is a workspace for notes, task management, documentation, and collaboration.
Nonprofit Offer:

• 50% off the Plus Plan
• FREE access to nonprofit-specific templates (fundraising, donor management, volunteer tracking, etc.)

 Eligibility:

• Notion works with TechSoup to validate 501(c)3 registration. This usually takes 3-5 business days and a one-time admin fee. 

 🔗 Explore Notion for Nonprofits
 
Sprout Social
What it is:
Sprout  Social is a social media management platform offering tools for scheduling, engagement, analytics, and team collaboration.
Nonprofit Offer:

• Lower rates for Sprout Social’s Professional and Advanced plans with an annual subscription. 

 Eligibility:

• Must be a U.S. 501(c)(3) organization and commit to an annual subscription

 🔗 Sprout Nonprofit Pricing
 
Tips:

• Look beyond the pricing page. We found that while most services offer nonprofit pricing, the offers aren’t always prominently featured. You might need to dig deeper into the FAQ or support pages.
• Be prepared to provide proof of your nonprofit status. Most services will require proof of US 501(c)(3) status (in the U.S.) or comparable certification from other countries.
• Know the exclusions. Be aware that each service may exclude certain types of nonprofits (such as political, religious, or healthcare nonprofits). Some offers have geographic restrictions.
• Don’t be afraid to ask. If you don’t find clear documentation on a brand’s website, reach out to their customer support or sales team and ask about available discounts.

 
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too!

At BIG DEAL Company, we know social media isn’t just a platform – it’s a stage. For nonprofits and businesses alike, every post, story, and comment is an opportunity to connect, inspire, and build lasting relationships with your audience. Truly standing out calls for creativity, authenticity, and strategies that turn followers into active participants in your mission or brand story.
 
In this post, we’re sharing a collection of unique, actionable ways you can engage with your social media audience – ideas that go beyond likes and shares to spark conversations, build community, and create memorable experiences (read more about experiential marketing). Whether you’re a nonprofit looking to rally support or a small business aiming to deepen customer loyalty, these tactics will help your social presence feel less like a broadcast and more like a conversation.

​1. Polls & Quizzes
 Interactive polls and quizzes are a fun way to engage followers while learning more about them. From quick yes/no polls to personality quizzes or content quizzes related to your brand or cause, these tools encourage participation and can provide valuable insights to direct your marketing strategy.
 
Example: A local nonprofit asked followers, “Which sustainability tip will you try this week?” Poll results drove engagement and informed their next campaign.
 
Visual Suggestion: Colorful poll graphics with “Swipe to Vote” or interactive Instagram story templates.
 
2. Mini Challenges
 Encourage followers to participate in small, shareable actions, like posting a photo using your product, trying a DIY tip, or completing a charitable task. Mini challenges create excitement, foster a sense of community, and give followers a reason to tag friends, expanding your reach organically.
 
Example: A small bakery ran the #BIGDEALBakes challenge, inviting followers to post photos recreating a signature recipe. Featured posts boosted visibility by 40%.
 
Visual Suggestion: Branded challenge templates for followers to post or tag friends.
 
3. Behind-the-Scenes or Day-in-the-Life Posts
 Show the human side of your organization. Whether it’s a volunteer sorting donations, a team member preparing for an event, or a peek into your creative process, behind-the-scenes content builds trust and personal connection, and audiences feel like you’re letting them in on a secret.
 
Example: A nonprofit shared a reel showing volunteers prepping for a fundraiser, generating hundreds of heartfelt comments.
 
Visual Suggestion: Short video clips or Instagram Reels with playful captions.
 
4. Interactive Infographics
 Transform facts and statistics into swipeable (like an Instagram carousel) or clickable graphics (like a Facebook story) that invite followers to engage. Nonprofits can highlight impact numbers, while businesses can share industry insights, making learning fun and visually appealing.
 
Example: An animal rescue posted a carousel of “5 Ways Your Donation Helps Animals,” resulting in a 25% increase in shares.
 
Visual Suggestion: Carousel posts with bold icons, numbers, and animated elements.
 
5. Photo Contests
 Encourage your audience to share their own photos related to your brand or mission. Highlighting participants in your feed or stories not only rewards engagement but also builds a library of user-generated content you can use for future campaigns.
 
Example: A community fitness brand ran a #FitForChange photo contest, showcasing top entries in weekly stories. Engagement doubled during the contest period.
 
Visual Suggestion: Branded announcement post with clear instructions and deadline.
 
6. Live Trivia
 Host a live trivia event relevant to your cause or industry. This is a playful way to educate followers, foster friendly competition, and keep your audience tuned in for real-time engagement. Ideal platforms include Facebook and Instagram stories or polls.
 
Example: A local museum hosted “Art Trivia Tuesdays” on Instagram Live, drawing 50+ viewers each session and sparking lively discussion.
 
Visual Suggestion: Branded slides with questions, countdown timers, and live polls.

7. Live Q&A
 Give your followers direct access to your team or experts in your field. A live Q&A allows for authentic, real-time conversations where you can answer questions, address concerns, or share insights. Ideal platforms include Facebook and Instagram stories or polls, Reddit AMAs (“Ask-Me-Anything”), or LinkedIn Live and LinkedIn Audio.
 
Example: A nonprofit CEO hosted a Reddit AMA about an upcoming campaign, resulting in 50+ meaningful questions and increased email sign-ups.
 
Visual Suggestion: Live session overlay graphics, pinned comment box for questions.
 
8. Virtual Workshops or Classes
 Teach a skill or share knowledge via live or pre-recorded sessions. Whether it’s a cooking demo, a craft tutorial, or a training on your nonprofit’s mission, workshops provide tangible value and encourage repeated engagement. You can create always-accessible videos on Facebook, Instagram, LinkedIn, YouTube, or TikTok, or go live to create a limited-time experience for viewers.
 
Example: A craft store hosted weekly virtual DIY workshops. Attendees shared completed projects, creating UGC (user-generated content) and recurring engagement.
 
Visual Suggestion: Step-by-step video clips, carousel instructions, or downloadable PDFs.
 
9. Interactive Stories
 Both Instagram and Facebook offer “Ask me anything,” polls, or sliders in stories. These tools let followers participate actively rather than passively scrolling, and they offer a quick, informal way to connect.
 
Example: A local bookstore asked followers to vote on the next book for their online book club, increasing story engagement by 35%.
 
Visual Suggestion: Branded story templates with prompts and stickers.
 
10. Partnership Takeovers
 Invite a partner organization, influencer, or community member to take over your account for a day. Takeovers bring fresh perspectives, expand your audience, and showcase collaboration authentically.
 
Example: A food bank partnered with a local chef to take over Instagram stories, sharing a behind-the-scenes cooking demo while promoting a fundraiser. Engagement surged, and new followers joined.
 
Visual Suggestion: Split-screen graphics highlighting guest hosts with your logo.
 
11. Badges or Rewards
 Gamify engagement by offering recognition or digital badges for participating in campaigns, attending events, or completing challenges. This creates motivation and encourages followers to come back for more. Instagram creators can offer badges to viewers during Live videos, and Reddit allows users to give badges or rewards to others’ posts and comments.
 
Example: A nonprofit recognized top donors with #BIGDEALStar badges shared on social media, boosting repeat engagement and online donations.
 
Visual Suggestion: Branded digital badges or icons displayed in stories or posts.
 
12. Feature Audience Stories
 Highlight the people behind your community: supporters, clients, or volunteers. Sharing their stories not only celebrates them but also strengthens the sense of belonging and trust in your organization or brand, plus tagging their accounts expands your post reach for free.
 
Example: A local pet shelter shared a follower’s adoption story, accompanied by a heartfelt photo. The post received 3x more comments than typical updates.
 
Visual Suggestion: Quote cards with photos and short captions.

13. Facility or Event Tours
 Bring followers into your space, whether it’s an office, a warehouse, or a local event. Similar to BTS (behind-the-scenes) content, live or recorded tours make your organization more transparent, relatable, and engaging while showcasing your work in action. These posts are popular for giving your audience a glimpse into areas that are often off-limits to the public.
 
Example: A nonprofit hosted a live tour of their community garden before a fundraising dinner, sparking excitement and driving RSVPs.
 
Visual Suggestion: 360° video clips, Instagram Live, or guided photo tours.
 
When used effectively, social media is a tool for connection, storytelling, and relationship-building. Download our FREE Content Marketing Simplified printable to get started.
 
At BIG DEAL Company, we love helping organizations craft dynamic campaigns that leave a lasting impact. Start small, test what resonates, and watch your followers become an active, enthusiastic part of your story.

​Frequently Asked Questions
 
1. What social media platforms are best for unique engagement tactics?
 
A: Most tactics can be adapted for multiple platforms. Instagram and Facebook are ideal for polls, quizzes, stories, and live sessions. LinkedIn works well for professional Q&As, workshops, and industry-focused content. Reddit AMAs are perfect for deeper, text-based interactions, while TikTok and YouTube are great for challenges, behind-the-scenes videos, and tutorials. Choose platforms based on where your audience is most active.
 
2. How can nonprofits and small businesses measure engagement success?
 
A: Engagement isn’t just about likes or shares. Track comments, poll participation, story interactions, click-throughs, and conversions (like sign-ups or donations). UGC (user-generated content) and repeat participation in challenges or events are also strong indicators of success.
 
3. How can BIG DEAL Company help my business or nonprofit create these types of engaging social media content?
A: BIG DEAL Company helps you plan, create, and manage interactive social media campaigns. We design eye-catching graphics, polls, quizzes, and videos, schedule posts and live events, engage your community, and track results to optimize future campaigns. Our goal is to turn followers into active participants who connect with your mission or brand.

BIG DEAL works hard to stay on top of the trends in all things events and marketing. Digital marketing is constantly changing. Below are the top 7 trends to make note of for 2026.

In today’s saturated events and marketing world, an event should be more than a one-off happening on somebody’s calendar. Events can be powerful engines that fuel ongoing engagement, build deeper relationships with stakeholders, and amplify your brand throughout the year. At BIG DEAL Company, we help our marketing and events clients turn every event into a dynamic piece of a larger, integrated marketing ecosystem that keeps audiences connected long after the lights go down.

​Events as Cornerstones of Your Marketing Plan
 Whether you’re planning a large community festival, a client appreciation reception, or a donor coffee, events have an undeniable ability to draw attention, spark conversations, and create memorable experiences. But their power doesn’t stop at the event itself – when thoughtfully woven into your marketing strategy, events become catalysts for year-long engagement.
 
Events give people something to experience – meaningful moments that strengthen emotional ties to your brand. Marketing gives people a reason to show up in the first place – and keeps them involved long after. Together, they form a symbiotic relationship that drives higher visibility, stronger loyalty, and better results.

​Small Events, Big Returns
You don’t need a massive budget to achieve a high return on event investment. In fact, more frequent, smaller events were a top driver of engagement and, for businesses, sales, as reported by Cvent in 2025. In an Outlook on Events 2025 report, 72% of in-house marketers stated that events were their company’s most effective marketing channel.
 
Simple, inexpensive events like cause marketing activations, community coffee hours, or donor appreciation gatherings can be incredibly effective when paired with smart marketing:

• Generate anticipation: Teasing events before they happen through targeted email campaigns and social media builds excitement and relevance.
•  Boost visibility: When attendees share their experience online, sponsors promote their event contributions, or vendors talk about their experience working with your company, you amplify your reach organically.  
• Extend engagement: Follow up with content captured at the event – photos, videos, testimonials – to sustain the buzz and give your audience more reasons to stay connected.

 
These small but impactful touchpoints strengthen relationships and continuously feed your marketing channels with engaging, authentic content, instead of “fluff.”
 
Marketing Makes Every Event Work Harder
 Annual or recurring events are gold mines for long-term engagement because they give your audience something to look forward to each year. They are also cost-effective (and have predictable costs) because you do not have to “reinvent the wheel” every time.
 
Regular events allow you to:

• Reinforce brand presence: The more frequently your audience interacts with your brand in positive ways, the more top-of-mind you remain.
• Build tradition and community: Annual happenings become part of your audience’s rhythm – something they anticipate, plan for, and share with others.
• Create year-round content opportunities: Each event becomes a story you can tell across your digital platforms.

At Big Deal Company, we specialize in layering events into comprehensive marketing plans so that each touchpoint (before, during, and after an event) works together to enhance impact and extend your reach. By aligning strategic promotional efforts with unforgettable experiences, we help brands unlock lasting engagement that drives growth.

​The Symbiotic Power of Events + Marketing
Events provide the experience – something real and shareable that people remember. Marketing provides the momentum – the strategy to get people there and keep them invested over time. When fused, this partnership creates a feedback loop of anticipation, engagement, and advocacy:

• Marketing draws people to your event.
• The event creates buzz on social media, in local press, and within communities.
• That buzz feeds back into your marketing channels as fresh content and new stories.
• The cycle continues, building momentum that lasts far beyond the day of the event.

 
Delivering Joy – and Results
At BIG DEAL Company, we believe thoughtful events and smart marketing aren’t separate services; they are integrated experiences that elevate your brand and drive engagement. By treating your goals as our own, we help you craft event-driven marketing programs and marketing-driven event buzz that make every interaction count, strengthen relationships, and build connections that last all year long.
 
For business and nonprofit marketing and event news and tips, follow BIG DEAL Company on Facebook, Instagram, and Pinterest.

Frequently Asked Questions
1. Why should events be part of a larger marketing strategy?
Events are powerful on their own, but they become significantly more effective when integrated into a comprehensive marketing plan. Marketing builds anticipation before the event, drives attendance, and keeps the conversation going afterward. When events and marketing work together, they create a year-long engagement cycle instead of a one-day experience.
2. Do smaller events really make an impact?
Yes. In fact, industry research shows that more frequent, smaller events are a major driver of engagement and sales. Simple gatherings like donor appreciation coffees, cause marketing activations, or community events can deliver strong returns when supported by targeted email campaigns, social media promotion, and strategic follow-up content. Smaller events often create deeper connections at a lower cost.
3. What makes annual or recurring events so valuable?
Recurring events help reinforce brand presence and build tradition within your community. They are also cost-effective because planning becomes more streamlined over time. Annual events create consistent marketing opportunities, predictable budgeting, and a reliable touchpoint your audience looks forward to each year.
4. How do events and marketing create long-term engagement together?
Events provide the experience: something memorable and shareable. Marketing provides the momentum: the strategy that drives attendance and extends the life of the event. When combined, they create a continuous feedback loop: marketing brings people in, the event generates buzz and content, and that content fuels future marketing efforts. This cycle strengthens relationships and builds lasting brand loyalty.

Marketing in 2026 is less about being loud and more about being real. Small businesses have a huge advantage right now because people want connection, personality, and brands that feel human. If you stay flexible and curious, you can compete with much bigger companies without blowing your budget. Here are the top marketing trends as researched and reported.  BIG DEAL is focusing on how small businesses will grow and stand out in 2026.

​1. Short Form Video Still Wins
Quick videos on social media are not slowing down. Reels, Shorts, and TikToks continue to capture attention because they are easy to watch and easy to share. Behind the scenes clips, quick tips, staff highlights, and day in the life videos help people feel like they know your brand. Keep it simple and authentic.

2. AI as a Creative Sidekick
AI tools are becoming part of everyday marketing, not a scary future thing. Small businesses are using AI to brainstorm content ideas, write drafts, plan campaigns, and organize customer data. The key is to let AI support your creativity, not replace your voice.

3. Community Over Audience
Growing a loyal community matters more than chasing big follower numbers. People want to feel included and seen. Private groups, email lists, loyalty programs, and local events help turn customers into fans who come back and bring friends with them.

4. Hyper Local Marketing
Local businesses are increasingly engaging with their neighborhoods and cities more than ever. Local partnerships, local influencers, and local events help you stay visible where it counts most. Search engines and social platforms are also favoring content that feels relevant to specific locations.

5. Authentic Brand Storytelling
Perfect marketing is out. Real stories are in. Customers connect with businesses that share their why, their challenges, and their values. Show the humans behind the brand, share lessons learned, and celebrate wins both big and small.

6. Smarter Email Marketing
Email is still one of the strongest tools for small businesses. In 2026, it is less about selling every time and more about adding value. Share helpful tips, updates, exclusive offers, and stories that keep people opening their emails and looking forward to them.

7. Interactive Content
Polls, quizzes, questions, and comment-driven posts keep people engaged longer. Interactive content invites your audience to participate instead of just scroll. It also gives you insight into what your customers care about most.

8. Purpose Driven Marketing
Customers are paying attention to what brands stand for. Supporting causes, showing sustainable practices, and giving back to the community can build trust and loyalty. This only works when it is genuine and aligned with your business values.

9. Consistent Brand Experience
People expect a smooth experience everywhere they interact with your business. Your website, social media, emails, and in-person experience should all feel connected. Clear messaging and consistent visuals help customers recognize and remember you.

10. Flexible Marketing Plans
The biggest trend of all is adaptability. Platforms change fast and customer behavior shifts quickly. Small businesses that review their marketing often and are willing to test new ideas will stay ahead. A flexible plan allows you to pivot without panic.

Marketing in 2026 is about connection, creativity, and clarity. Small businesses that show up consistently, tell honest stories, and focus on real relationships will continue to thrive. You do not need to do everything at once. Start with the trends that fit your brand best and build from there. Big results often come from small, intentional moves done well.

Need help? This is what we do best! Let us be your personal storytellers and contract communications team.

In today’s crowded market, how your business shows up—online, in public, and within your community—matters more than ever. Thoughtful marketing strategy, authentic brand storytelling, and memorable experiences aren’t “nice-to-haves.” They’re how trust is built, and momentum is created.
 
That’s where Big Deal Company comes in. We’re more than executors of tasks—we’re strategic partners who understand how to elevate brands, connect people, and create impact that lasts.
 
From small local businesses to mission-driven nonprofits, the organizations that thrive with us share one thing in common: they care deeply about their people and the communities they serve. And they want their story told well.

Turning Real Challenges Into Meaningful Results
Here are the most common reasons businesses reach out to Big Deal Company—and how we help solve some of the biggest challenges leaders face today.

They Need Event Experts Who’ve Truly Done It All
Planning a conference, community gathering, grand opening, or employee celebration can feel overwhelming fast. Logistics pile up. Details multiply. Time disappears.
 
Big Deal Company brings deep experience in event strategy and execution, from defining the event's purpose to managing every moving part behind the scenes. We don’t just make events run smoothly—we ensure they reinforce your brand, strengthen relationships, and create moments people remember long after the lights go down.

They Want a Full-Circle Marketing Strategy—Not Just Tactics
Visibility today takes more than posting on social media or running an ad here and there. It requires a cohesive marketing strategy that aligns messaging, channels, timing, and storytelling.
 
We build campaigns that work hard across platforms—from strategic planning and creative development to execution and measurement. The result? Marketing that feels intentional, consistent, and aligned with real business goals—not scattered or reactive.

“Doing It the Same Way” Just Isn’t Working Anymore
Markets evolve. Audiences change. Expectations rise.
 
Clients come to us when they know repeating last year’s approach won’t cut it. We help organizations challenge the status quo, move forward with purpose in their long-standing annual events and fundraising strategies, and refine a brand story that resonates.
 
Fresh ideas matter—but only when they’re grounded in strategy and executed well.

​They Value a Partner with Deep Community & Industry Connections
Behind every great event or campaign is a strong network—venues, vendors, media partners, collaborators, and creatives who know how to deliver.
 
Big Deal Company brings years of relationship-building to the table. We know who to call, when to call them, and how to bring the right people together to strengthen outcomes and save our clients time. Community connection isn’t an add-on for us—it’s part of how we work.

They Want a Team That Cares About People — Not Just Deliverables
Our clients feel the difference because we treat their work like it matters—because it does.
 
From nonprofit fundraisers to brand launches, we’re invested in the people behind the mission. Authentic brand storytelling helps organizations connect with audiences in ways that feel human, meaningful, and memorable. When people feel seen and valued, loyalty follows.

Why Storytelling & Strategy Make the Difference
At the heart of impactful marketing and events is a clear, compelling story—one that reflects who you are, what you stand for, and why your audience should care.
 
When strategy and storytelling align:

• Your brand becomes memorable, not forgettable
• Marketing feels cohesive, not scattered
• Events become experiences—not just calendar items

 
Big Deal Company doesn’t just produce campaigns or events. We help organizations tell their stories in ways that connect, engage, and inspire action.

From Vision to Execution—Without the Stress
Large-scale festivals, new location launches, multi-channel fundraising campaigns, and year-long marketing initiatives all depend on one thing: strong execution that turns great ideas into real results.
 
Big Deal Company blends strategic insight with creative thinking and detailed follow-through—so nothing falls through the cracks and every goal is supported with intention.

Who Thrives With a Big Deal Partnership?
We work best with organizations that care deeply about their people, their communities, and the stories they tell. Our clients value thoughtful communication, intentional strategy, and human-first engagement.
 
Here are some industries, sectors, and organizations that could see big results when working with Big Deal Company:

• Community-Driven Small Businesses looking to stand out locally and build lasting relationships
• Boutique Hotels & Hospitality Groups seeking elevated guest experiences, grand openings, and seasonal events
• Counseling Centers & Mental Health Clinics that need sensitive, human-centered storytelling aligned with their mission
• Chambers of Commerce, City Tourism & Business Associations hosting ribbon cuttings, festivals, and community initiatives
• Food & Beverage Brands launching products, pop-ups, and immersive brand experiences
• Law Firms & Legal Practices celebrating milestones, hosting open houses, or launching services with polish and professionalism
• Tech Startups & Creative Agencies planning launches, retreats, and branded experiences that bring ideas to life
• Healthcare Organizations & Clinics managing community events, announcements, and outreach with care and precision
• Restaurants, Breweries & Food Brands opening doors, rolling out menus, and hosting events that feel fun, elevated, and on-brand

​Nonprofits Ready to Grow - our sweet spot! We step in as a fractional communications and fundraising strategy team, supporting campaigns, donor engagement, and event-based fundraising with purpose-driven storytelling.

​Big Deal Company exists to help organizations grow, connect, and create experiences people don’t forget.
If you’re ready for marketing and events that feel intentional, human, and impactful—we’re ready to help you tell your story.
Connect with our team on social media: Facebook, Instagram, and LinkedIn.
Want to make your business a BIG DEAL? Let’s chat: 970-613-1455
 
Frequently Asked Questions

• What types of businesses does Big Deal Company work with?

Big Deal Company works with a wide range of organizations, from community-driven small businesses and hospitality brands to nonprofits, healthcare organizations, law firms, and tech startups. What our clients have in common is a desire to connect meaningfully with their audience and create experiences that feel intentional, polished, and people-centered.

• How does Big Deal Company combine events and marketing strategy?

We approach events and marketing as one connected ecosystem. Every event supports a larger brand or marketing goal, and every campaign is designed with real-world engagement in mind. By aligning strategy, storytelling, and execution, we help ensure that marketing efforts feel cohesive—not fragmented—and that events extend their impact beyond a single day.
​

• Can Big Deal Company support nonprofit fundraising and community campaigns?

Yes—nonprofits are one of our core focus areas. We often act as a fractional communications and fundraising strategy partner, helping organizations plan campaigns, design event-based fundraising efforts, strengthen donor engagement, and tell their story in ways that inspire long-term support

• What makes Big Deal Company different from a traditional event planner or marketing agency?

We don’t operate in silos. Instead of focusing on just logistics or just promotion, we take a full-circle approach that blends strategy, creativity, community relationships, and execution. Clients value our understanding of the big picture and the smallest details—and our genuine care for the people behind the work.

• When should an organization bring in Big Deal Company for support?

Organizations often reach out when they’re planning a major event, launching something new, refreshing an existing initiative, or feeling stuck doing things “the way they’ve always been done.” If you’re ready for more intentional strategy, stronger storytelling, and support you can trust, it’s the right time to start the conversation.

​In a market increasingly dominated by large, corporate marketing and event agencies, BIG Deal Company stands apart, not just because of what we do, but how we do it. Our clients don’t hire a one-size-fits-all vendor; they get a locally-based strategic partner focused on impact, relationships, and experiences that are meaningful. Here’s why BIG Deal Company is the smarter choice for companies seeking values-based results.

​A Partnership-First Approach
 any marketing and events agencies deliver isolated deliverables and then vanish. Your deliverables may be produced by a different employee each time, or worse, by AI. At BIG DEAL, we get to know your team to provide fractional support in marketing, communications, and event execution. Our team spends hours learning your goals and business inside out so we can act as an extension of your organization, not just a hired hand.
 
A “Connected Collective”: Experts Working as a Team
Rather than a single specialist or standalone contractor, BIG DEAL Company is a connected collective of experts across marketing, advertising, events, nonprofit leadership, and communications, meeting regularly to share ideas to support your business. This model gives you precisely the right expertise at the right moment, with depth and breadth most agencies can’t match.

Joy and Fun, and We Really Mean It
We don’t just plan events or implement campaigns, we bring joy and authenticity to everything we do. It isn’t just work for us, it’s fulfillment. Our personality shows in how we work, how we communicate, and how your audience experiences your brand. This emotional connection differentiates us from companies that never live their brand values.
 
Details that Deliver Success
 Great ideas are nothing without execution. At BIG DEAL, operational precision is non-negotiable. From timelines and permits to vendor alignment and power needs, we handle every logistical detail so your events run “like clockwork.” With decades of experience and over 100 events delivered annually, we see and solve issues before they become problems - and when the unexpected happens, we handle it behind the scenes, so you can enjoy your event.
 
Colorado Community Credibility
Our team is locally embedded in Colorado and deeply plugged into regional resources, vendors, and community leaders. That means recommendations, introductions, and relationships that literally can’t be bought – but come standard with a BIG DEAL partnership. Whether it’s venue insights or nonprofit allies, our community credibility accelerates your success.
 
Genuine Marketing in an AI Era
Digital marketing today has to be more than “posting and hoping.” We build strategic communication plans that span SEO (search engine optimization), AEO (answer engine optimization), GEO (local geographical optimization), and AI-era content strategies. We understand how content gets surfaced, and how to make it work for you, not just for the search engines. We’re not scared of AI; we put it to work for us, boosting our efficiency without allowing it to diminish the quality of our work - work only real people can produce.
 
Recognition and Real Results
Our reputation isn’t built on buzzwords or an AI-generated website – it’s backed by awards, strong reviews, and measurable results. From nonprofit fundraising success to corporate retreats and community festivals, clients see real impact, and that’s what matters most.
 
What It All Means For You
Choosing BIG DEAL Company means choosing a partner that:

• Invests in your vision
• Executes with expertise and heart
• Turns goals into measurable outcomes
• Crafts experiences that leave lasting impressions

Whether you’re planning a large-scale event, strengthening your marketing strategy, or building community engagement, the BIG DEAL advantage delivers smarter solutions and bigger impact.
Ready to elevate your next project with a partner who treats your mission like their own? Let’s talk!

If your marketing feels like a leaky bucket - ads bring traffic, social gets likes, emails get opens, but sales don’t consistently follow - there’s a good chance the issue isn’t your effort.
 
It’s your customer journey flow.
 
At Big Deal Company, we help small businesses build marketing systems that don’t just attract attention - they guide people smoothly from “I might need this” to “I trust you” to “I’m telling everyone about you.” This article breaks down what a customer journey is, the five stages, and how journey mapping improves revenue, retention, and referrals.

​What is a Customer Journey in Marketing?
A customer journey is the complete series of experiences and touchpoints a person has with a company - from initial awareness to post-purchase advocacy.
 
This includes everything from:

• A social post that introduces your brand
• A blog article that teaches a solution
• A sales page that reassures a buyer
• An onboarding email that prevents buyer’s remorse
• A support experience that turns customers into promoters

 
When your journey is intentional, marketing becomes less random - and results become more predictable.

What is Customer Journey Flow?
Customer journey flow is the designed path you create so customers move naturally from one stage to the next - without confusion, friction, or unnecessary delays.
 
Think of it like this:
A customer journey is what customers DO.
Customer journey flow is how you GUIDE THEM.
 
Small businesses win when they build a flow that:

• Answers questions before customers ask them
• Builds trust at the right moments
• Removes friction at key decision points
• Reinforces value after purchase

 

​The 5 Customer Journey Stages (With Practical Small Business Examples)
Most people don’t wake up and decide to buy from your brand immediately. They move through a purchase path that typically includes five stages:
 
1.    Awareness: “I have a problem.”This stage begins when someone identifies a pain point.
Examples:

• A runner is tired of sore heels and realizes they need better running shoes.
• A business owner can’t scale customer support and needs a better platform.

 
What to publish here (best content types):

• Educational blog posts
• How-to guides
• Ebooks and whitepapers
• Checklists and templates           

              
Goal: Help them understand the problem and possible solutions–without pushing a hard sell.

2.    Consideration: “What are my options?”Now the customer is researching and comparing providers. They know what kind of solution they need–they’re deciding who to trust.
Best content types:

• Product comparisons
• “Best tools for….” listicles
• Case studies
• Webinars or workshops
• Feature breakdowns and use-case pages

 
Goal: Show differentiation clearly and help them self-select your brand.

3.    Decision: “I’m ready—prove this is the right choice.”At this point, buyers have narrowed their options. What they want most is reassurance:

• Will this work for me?
• Is this worth the money?
• What happens if I get stuck?

 
What works best:

• Product demos
• Consultations with experts
• Clear pricing + transparent FAQs
• Testimonials and proof
• Fast, friendly pre-sale support

 
Goal: Make purchasing easy, confident, and low-friction.

4.    Retention: “I bought—did I make the right move?”A customer might be happy, but it’s your job to keep it that way.
 
Retention tools that pay off:

• Strong onboarding materials
• Success check-ins
• Quick-start guides
• Proactive customer support
• Dedicated success managers (even part-time/virtual for small teams)

 
Goal: Help customers see value quickly and consistently—so they don’t drift to competitors.

5.    Advocacy: “You need to try this.”              
Advocacy is the revenue multiplier stage. Happy customers become your best marketing channel.
 

How to fuel advocacy:

• Proactive support
• A simple and approachable experience
• Referral and loyalty programs
• Shareable moments (“Look what I achieved!”)
• Easy review requests at the right time

 
Goal: Make referrals effortless and natural.

What are the Benefits of Customer Journey Mapping?
Customer journey mapping is one of the highest ROI moves a small business can make—because it turns assumptions into insights.
 
Here are the biggest benefits:

1. Understand your customers better A journey map forces you to see your brand from the customer’s perspective, including the roadblocks they experience.
Example: In financial services, customers tend to research heavily because decisions are personal and high-stakes. A smart sales team responds by providing hands-on education and reassurance throughout the journey.

2. Improve the customer experience Journey maps organize feedback so you can optimize what’s working - and fix what’s not.
Example: If shoppers abandon carts at checkout, a quick survey may reveal that your payment system is clunky or untrustworthy. Fixing that single point can lift conversions immediately.

3. Encourage team-wide collaboration Journey maps clarify who owns what stage and how teams connect.
Example: Marketing drives awareness through ads and content, while support ensures a smooth post-purchase experience. When everyone sees the same map, collaboration gets easier.

4. Increase customer retention Retention rises when you understand what causes drop-off—and what keeps customers coming back.
Example: After purchase, sending a thank-you email with a small discount on the next order reinforces the value and encourages repeat purchases.

5. Provide proactive service Data lets you anticipate needs and solve issues before they become complaints.
Example: If customers frequently contact you after hours, creating a knowledge base helps them find answers anytime—reducing support load and increasing satisfaction.

Why and When Should You Use a Customer Journey Map?
You should use a customer journey map because it helps you understand customer expectations—and improve the experience people have with your business.
 
If you’ve ever had a relationship or friendship end suddenly and wished you understood what went wrong, you already understand the value of mapping. Journey mapping gives you the clarity you need in business.
 
When to create one:

• As soon as possible (especially if you’re trying to grow)
• When conversion rates stall
• When customer support requests increase
• When churn rises or retention dips
• When you add a new offer, service, or marketing channel

 
Who needs one: Businesses of all sizes—especially small businesses that need every marketing dollar to work harder!

How to Build a Simple Customer Journey Flow (Small Business Friendly)
Here’s a practical approach you can implement without a giant team or complicated software:

​Big Deal Company’s Take: The “Flow Over Funnel” Advantage
Funnels are useful—but small businesses grow faster when they think in FLOW:

• Flow builds trust, not just clicks
• Flow reduces friction, not just drop-offs
• Flow creates repeat customers and advocates, not just one-time buyers

When your customer journey is well-designed, your marketing feels less like convincing—and more like helping.

FAQs: Customer Journey Flow and Mapping
What is customer journey mapping?
Customer journey mapping is the process of documenting every step and touchpoint customers experience with your business—from awareness to advocacy—so you can identify friction, improve experiences, and increase conversions.
What are the 5 stages of the customer journey?
The five stages are:

1. Awareness
2. Consideration
3. Decision
4. Retention
5. Advocacy

Why is customer journey flow important for small businesses?
Because it helps small businesses turn limited time and budget into consistent results by improving conversions, retention, and referrals while reducing friction and customer confusion.

What should I include in a customer journey map?
Include customer goals, questions, touchpoints (website, social, email, support), emotions, friction points, and opportunities for improvement at each stage.
How does customer journey mapping improve conversions?
It identifies where people get stuck or drop off—like confusing offers, weak reassurance, or checkout issues—so you can fix high-impact bottlenecks and increase sales.
​
When should I create a customer journey map?
Create one as early as possible, especially if you’re launching a new offer, scaling marketing, experiencing churn, or trying to improve conversion rates.
 
Customer journey flow isn’t just marketing theory—it’s the difference between “busy” and profitable. When your touchpoints work together, customers move forward with confidence, buy faster, stay longer, and refer more often.
 
Want more practical, small-business-friendly strategies like this (plus templates, examples, and real-world fixes you can implement fast)? Follow Big Deal Company on Facebook, Instagram, LinkedIn, and YouTube for weekly insights that turn marketing into momentum.

As 2025 winds down, we at Big Deal Company are taking a moment to look back on a year packed with excellent partnerships, creative events, and amazing community connections. We’ve learned a lot along the way, from marketing hacks to event design tips, and we’re ready to put all that know-how to work in 2026. Here is our top 10 list of lessons we’re bringing into the new year!

1. Partnership First Mindset
In 2025, Big Deal Company focused on building real partnerships, working alongside clients as strategic partners in communications, events, and nonprofit support—not just as vendors. In 2026, we plan to strengthen this approach with even more teamwork and shared goals.

2. Fractional Support Is Here to Stay
By offering fractional marketing and communications support, we help clients get expert strategy without needing to hire full-time staff. This flexible, effective approach will keep shaping how we serve organizations in 2026.

3. Event Strategy Equals Business Strategy
Our work on big events like NoCoFest showed us that thoughtful event design can shape company culture, boost community involvement, and strengthen brands. We’ll keep using this integrated approach to plan even better events next year.

4. Organic, Human‑First Marketing Works
We’ve learned that making social media feel genuine and relatable is more effective than posting polished ads. This lesson will guide our communications in 2026.
​
5. Community Matters
Our most popular content often highlights local resources, such as Northern Colorado venue guides, and demonstrates the importance of community connections to our business. We’ll continue to focus on regional support and community building in 2026.

6. Thoughtful Experiences Over Templates
Event trends are moving toward immersive, personalized, and community-driven experiences, and we’re on board with this shift. What we’ve learned about micro-experiences and VIP engagement will shape our event designs in 2026.

7. Sustainability & Purpose-Driven Events
Sustainability is now a must in event planning. Our takeaways about eco-friendly practices and values-based programming will guide our work next year.

8. Measurable Impact Over Vanity Metrics
We focus on reporting that connects analytics to real business results, not just likes or impressions. This focus on meaningful KPIs will help us build more innovative strategies in 2026.

9. Continued Learning & Professional Growth
In 2025, we made team development a priority through leadership groups and strategy training. Our commitment to staying ahead of marketing and nonprofit trends will continue to improve what we offer clients next year.
​
10. Smart Use of Tech & Personalization
From event technology to personalized attendee experiences, we see that AI, immersive tools, and customization are becoming essential in 2026. These tech-focused lessons will guide how we plan and market events.

2026 looks like a year full of opportunity, creativity, and growth. By building on these lessons and keeping our focus on partnerships, community, and real results, Big Deal Company is ready to help clients hit new goals and make every event, campaign, and interaction count. As the year unfolds, these insights will keep guiding our strategies to make sure every project makes a real impact.

​As 2025 winds down, we’re taking a moment to reflect on a year full of incredible growth, powerful partnerships, and community-driven impact. At Big Deal Company, we don’t just provide fractional marketing and event support. We serve as true business or organizational partners, connectors, and collaborators. From Northern Colorado event planning to nonprofit communications strategy, we’ve been proud to amplify brands and missions that matter!
 
Here’s a look back at the moments, partnerships, and lessons that defined our 2025—and a glimpse into the bold future we’re building for 2026.

Strategic Partnership in Action: Our Fractional Work Highlights
This year, BIG DEAL was honored to support the Meals on Wheels of Greeley and Weld County team—providing communications planning and development strategy that helped elevate their essential mission. This was a prime example of the kind of deeply integrated, mission-aligned work we love doing through our fractional marketing and communications services.
 
We have also supported Ensight Skills Center, and  NOCOAC in a fractional capacity.
 
When clients bring us in, they don’t get just a consultant—they get a committed partner who’s all in on their vision.

​Events That Connected and Inspire

BIG DEAL + BizWest: A Trusted Event Partner
In 2025, we proudly continued our role as the event planning arm of BizWest, helping produce high-caliber experiences that drive business forward in Northern Colorado.

Discovery Day with Blue Federal Credit Union
One of our most inspiring conference collaborations this year was with Blue Federal Credit Union. We worked closely with their team to plan their annual Discovery Day, from crafting the theme to securing keynote speakers and entertainment. It was a powerful reminder of how intentional event design can spark culture, innovation, and community.

​Brand Elevation in Action: Fundraising with Heart
BIG DEAL was thrilled to support both Donna’s Law Colorado and Saint Transportation. With Donna’s Law, we helped build awareness and raise funds for this important legislation, and Saint Transportation enlisted our help to run their first-ever end-of-year fundraising campaign.
 
Our work helped align messaging, strategy, and storytelling to increase visibility and donor engagement. Supporting important causes with strong communications is central to our mission—and these collaborations reminded us how much a clear voice and strategic planning can move the needle!

NoCoFest: An Event with BIG Heart
If 2025 had a defining moment for our event team, it was NoCoFest—a massive community celebration and fundraiser that tested and showcased our full event planning capabilities. From complex permitting to coordinating vendors and programming, this was our most challenging project—and also our most rewarding!
 
We’re thrilled to announce that we’ve been invited back for NoCoFest 2026, where we’ll bring the same heart and hustle to a new venue and refreshed mission. It’s partnerships like this that fuel us.

​Deepening Roots in Northern Colorado
BIG DEAL continues to grow its presence across Northern Colorado, and our new partnerships with NoCoFest, as well as our work with the new owners of the Promenade Shops at Centerra on their annual Halloween event, have helped solidify our role as a trusted event strategist in the region. We love helping our local communities shine, and our commitment to building meaningful relationships with regional leaders and organizations has never been stronger!

Learning, Leading, and Looking Ahead
2025 wasn’t just about supporting others—it was also about investing in our team. Professional development was a major focus for us this year:

• Christine, our CEO, was accepted into Colorado’s Tourism Leadership Development Cohort
• Christine is also an advisor to Destination Colorado
• Carrie, our CCO, graduated from the Institute for Leaders in Development
• Our many team members completed courses and webinars to stay sharp on the latest marketing and nonprofit strategy trends

These efforts reflect our ongoing commitment to excellence, relevance, and service. We believe that by continually investing in ourselves, we become better partners for our clients.

What’s Next for 2026?
Looking ahead, we’re excited to:

• Launch a more formalized nonprofit consulting arm with services spanning communications, grant writing, fundraising strategy, and event planning.
• Partner with more businesses and mission-driven organizations on national and local conferences, retreats, and planning events
• Continue our mission to be true partners—not just vendors—by deeply embedding in the missions of the brands we support

If your organization is looking to elevate your message, plan an unforgettable event, or develop a communications strategy that connects with your audience, we want to be part of your journey.

Let’s Make Big Things Happen in 2026
We believe your success is our success. As we close out 2025, we’re filled with gratitude for the incredible organizations we’ve supported—and energized for what’s ahead.
 
Ready to collaborate in 2026? Let’s talk strategy, planning, and impact.
Schedule a Discovery Call: 970-613-1455
 
FAQs
Q: What does “fractional marketing and communications support” mean?
A: Fractional support means you get access to our experienced marketing and communications professionals on a part-time or project basis—without hiring full-time staff. We work as embedded partners, helping with strategy, execution, and growth based on your needs.
 
Q: What types of organizations do you typically work with?
A: We support a diverse mix of nonprofits, small-to-midsize businesses, regional organizations, municipalities, and event-based clients. In 2025, we partnered with entities like Meals on Wheels of Greeley and Weld County, Blue Federal Credit Union, and Donna’s Law.
 
Q: Can you help with event planning outside of Northern Colorado?
A: Yes! While we’re proudly based in Northern Colorado and deeply embedded in the local scene, we’re also equipped to plan and support conferences, retreats, and events nationwide.
 
Q: What makes Big Deal Company different from a traditional marketing agency?
A: We act as strategic partners, not just vendors. That means:

• We integrate with your team
• We help shape both strategy and execution
• We focus on long-term impact and relationship-building, not just short-term campaigns

 
Q: How do I know if fractional support is right for my business or nonprofit?
A: If you:

• Need high-quality marketing or comms support but aren’t ready to hire full-time
• Want strategic direction with execution power
• Need help navigating fundraising, brand visibility, or event planning

…..then fractional support might be perfect for you. Let’s chat to explore fit.
 
Q: Do you offer event planning for internal company events or retreats?
A: Absolutely. We help companies and nonprofits plan everything from internal planning retreats and “Discovery Days” to large-scale public events. Our goal is to create experiences that are intentional, inclusive, and aligned with your brand or mission.
 
Q: How can I work with Big Deal Company in 2026?
A: We’d love to connect! You can:

• Schedule a Discovery Call: 970-613-1455
• Reach out via our contact page

We’re booking now for fractional projects and event planning into Q1 & Q2.