We hear the question all the time, "Do I really need to hire an event planner?" Maybe you are really organized... Maybe you are surrounded with helpful people. While there is no question that organizational skills and reliable friends can aid in an event's success - there is nothing like having a professional team to ensure your event is successful and stress free. With over 160 years of combined experience on our event planning team, we have compiled a number of memorable 'Event Planner to the Rescue' moments during our time working together. So many popped up that we had to make this a multi-part blog! Examples of how we have saved the day at events: -Flashlights - We carry them in our emergency kits. We have supported countless events where lighting was limited, but bathrooms are always necessary. Hey - in Colorado, we have outdoor events nearly year-round! Sometimes guests with simply need an escort... to the parking lot or to the restrooms. -Glowsticks - Yes, we get creative. Sometimes hanging glowsticks in restrooms comes with the job. Creativity - it's what we do. -Keeping peace with the family - There is a reason why the role of Event Planner is commonly in the Top 10 List of most stressful jobs in America. Part of our job is 'making people happy.' When family relationships are strained, we are often the peacemakers. -Traditions - Speaking of family intervention.... we commonly experience dissention between business partners who disagree about 'the way things have always been done'.... or family members who are insistent on honoring tradition or heritage, even though the recognized parties don't associate with said traditions. In comes your event planner. -Technology partners - Not only do we rock spreadsheets, we have to be well-versed in every kind of technology. From laptop back-ups, jump drives to tablets and iPods with your playlist back-up.... we have managed it all. DJ showed up with a wireless microphone with dead batteries. We step in. -Wind storms, Rain storms and Stow storms - With 20+ years of experience and an average of 100 events a year, we've seen and planned around it all. We approach every event with a plan A, plan B and plan C. We have weathered all kinds of storms and don't sweat it, because we have seen and done it all. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC
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The Cost of NOT Hiring an Event Planner; A Closer Look at ROI - Free Printable When it comes to planning an event, the decision of whether to hire an event planner or go it alone can be the difference between a hit or miss for your event. While it may seem less expensive to tackle all the logistics yourself, the potential hidden costs and missed opportunities associated with not hiring a professional event planner can far outweigh the initial investment. Here are a few tangible and intangible returns on investment (ROI) that an event planner can offer. Time is Money: Event planning demands a significant amount of time and effort. Whether you're organizing a corporate conference, a wedding, or a charity fundraiser, the hours spent managing the logistics, vendors, and details can be a substantial drain on your precious time and energy. BIG DEAL Company will streamline the process and ultimately free you up to enjoy the event. Vendor Negotiations: Due to the years of experience planning events, BIG DEAL Company has established relationships with vendors, which often result in cost savings and valuable perks. We are often able to secure deals on venues, catering, entertainment, and other services, ultimately reducing your expenses while enhancing the event's quality. Plus, we can maximize your budget, ensuring that every dollar spent generates a higher ROI. Risk Mitigation: BIG DEAL Company is skilled at identifying and tackling potential risks before and during your event. Whether it's weather-related issues for an outdoor event or last-minute vendor cancellations, our on-the-ground team is always prepared for these contingencies and can prevent costly disruptions and reputation damage. Enhanced Attendee Experience: A well-executed event can leave a lasting impression on attendees. At BIG DEAL Company, we understand the psychology of engagement, and our expertise in designing a memorable experience can lead to higher attendee satisfaction and future business opportunities. Marketing and Promotion: This is a factor we see neglected by many events. We can help market your event effectively, increasing attendance and revenue. We’ll help create promotional strategies to reach a wider audience and generate a higher ROI where applicable. The benefits of hiring BIG DEAL Company extend beyond mere monetary savings and can result in a more successful and stress-free event. When you consider the hidden costs, in terms of time, money, and attendee satisfaction, of not hiring an event planner the choice is easy. As a bonus, we’re a fun and talented team that truly look forward to working with you.
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC Raising $21,000 and Spirits: Partners Halloween Carnival is a Spooktacular Success! The Partners “Be The Difference - Halloween Carnival” event, held at Zoe’s Cafe in Greeley on Friday, October 13th, was a remarkable success! It was a delightful collaboration of efforts between BIG DEAL Company and members of the Partners Executive Team. BIG DEAL Company was thrilled to be a part of this fun event! The primary objectives for this event was to gain recognition in Weld County, and to raise $21,000 for Partners. We are delighted to report that the fundraising goal was not only met, but exceeded! Through a combination of generous donations and exciting carnival games, the community came together to support this worthy cause. The Halloween Carnival was designed as a playground for the 21+ crowd. With spooky decorations, thrilling games, a festive costume contest, and delicious treats, it was a perfect way to celebrate the season while contributing to a meaningful cause. One of the highlights of the evening was the sense of community spirit that filled the event. People from all walks of life came together to support Partners’ mission of making a positive difference for youth in the greater community. It’s a testament to the power of collective action and the willingness of the Northern Colorado community to rally behind nonprofit organizations like Partners. BIG DEAL Company is committed to working with many nonprofits like Partners. It’s an honor to help them raise money and expand their presence in the community, and a privilege to be part of a community that cares deeply about making a difference. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC BIG DEAL Company is the proud event planning partner of BizWest Media - and thrilled to celebrate the class of 2023 - 40 Under Forty! If you're wondering what the qualifiers are for this recognition, below are the details. Boulder Valley and Northern Colorado 40 Under Forty Nominee Qualifications
Here is THE LIST of all 2023 Honorees:
Thank you to sponsors: Canvas Credit Union, Supporting Sponsor Palmer Flowers, and Associate Sponsors Alchemer, Madwire and Odell Brewing Co. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC In the dynamic world of marketing and events, small businesses often face the challenge of standing out in a crowded marketplace. That is where BIG DEAL Company, a marketing and events agency, steps in to support, guide, and ultimately make a significant difference. As marketing and events professionals in Northern Colorado, the diverse BIG DEAL team has worked closely with various small businesses and nonprofits, helping them harness powerful engagement strategies to boost their message and success. Below is a list from our pros with 5 ways to elevate your customer engagement game. Here are 5 ways in which the BIG DEAL team helps clients engage more effectively with their customers and audiences: 1. Tailored Marketing Strategies BIG DEAL Company takes a personalized approach to marketing. They understand that there is no “one-size-fits-all” in marketing. Each small business or nonprofit is unique, with its own goals, challenges, and target audiences. By conducting in-depth research and analysis, BIG DEAL creates tailored marketing strategies that resonate with specific audience segments of their clients. This personalized touch ensures that small businesses and nonprofits can connect with their audiences on a deeper level. 2. Creative Event Planning Events offer powerful ways to engage with customers and donors - all while creating memorable experiences. BIG DEAL Company specializes in creating unique and engaging events that leave a lasting impression. Whether it’s a product launch, a charity fundraiser, or a community outreach event, BIG DEAL has the expertise to design and execute events that align with an organization’s brand identity and goals. 3. Community-Centric Approach Being based in Northern Colorado, BIG DEAL Company understands the importance of community engagement. The Creative Collective of BIG DEAL team members work to help small businesses and nonprofits connect with their local communities through targeted marketing initiatives and community events. This work not only helps to boost customer engagement, but it fosters goodwill and loyalty. Connection goes a long way toward building brand trust. BIG DEAL has mastered building connections. 4. Digital Marketing Expertise In today’s digital age, an online presence is essential for any small business or nonprofit. BIG DEAL Company excels in digital marketing and building connections through the social media marketplace. BIG DEAL offers services such as website development and design, social media management, and email marketing. Our team knows how to leverage digital channels to reach a broader audience and drive customer engagement. We harness the power of our own large database of social media followers and email subscribers to offer extra exposure to our clients. 5. Fundraising Support for Nonprofits As a company that works extensively with nonprofits, we appreciate the significance and importance of fundraising. BIG DEAL Company has a proven track record of helping nonprofits raise funds effectively through well-organized events and strategic marketing campaigns. We know how to expand a nonprofit’s presence and exposure in the community, helping many successfully raise funds going beyond their original goal! Through our tailored marketing strategies, creative event planning, community-centric approach, digital marketing expertise, and fundraising support, BIG DEAL Company is providing many opportunities for small businesses and nonprofits to enhance and increase their customer engagement practices. We are committed to understanding the unique needs of each of our clients, ensuring that they can build stronger connections with their valued audiences, ultimately leading to growth and success! Learn more about how BIG DEAL does business here, and by following all of BIG DEAL’s social channels: Facebook, Instagram, YouTube, Pinterest, and LinkedIn. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC Creating a memorable guest experience at a conference or company event is crucial for creating a positive and lasting impression. As marketing and events professionals with a focus on nonprofit work and community engagement, we have a unique perspective to offer when it comes to planning memorable and impactful conferences, fundraisers, and events. We have pulled together a comprehensive list of things to consider when planning your next conference. These strategies will help boost event engagement and will provide your business or nonprofit, targeted ways to reach your guests on a personal level. Enjoy these 11 TOP TIPS to elevate your guests' experience at your next event! Enhance your guest experience and ensure your events leave a lasting impression by building an experience that includes:
6. Shower your guests with thoughtful swag items and gifts: Show appreciation to your guests with meaningful and sustainable event swag. Find take-aways that follow your event theme. 7. Embrace Technology: Most large event venues offer a variety of exciting event tech packages. These packages can include interactive displays, video work, holograms, and app integrations. You might also consider adding gamification elements to keep attendees engaged and to encourage exploration. 8. Align your event with a cause: Leverage nonprofit connections to encourage attendees to contribute. Showcasing your company’s charitable initiatives will help foster a sense of purpose. 9. Bring in captivating Keynote Speakers: Secure dynamic keynote speakers whose stories will resonate with your audience. Their topics can be aligned with the theme of your event. Hire a diverse range of speakers to cater to the various interests and backgrounds of your guests. 10. Have a post-event strategy: Stay top of mind beyond the event by sharing post-event content, including session recordings, presentation decks, and event recaps. Use their delivery as an opportunity to reconnect with attendees, and request a post-event survey to help you build better events year to year. 11. Provide activities for the senses: Invite local catering companies and restaurants to showcase their flair as part of the culinary portion of your event. Create interactive food stations that not only cater to diverse tastes, but also highlights the local cuisine. Food is always a great connecting experience! After guests have dined to their delight, make plans to offer wellness and relaxation activities. Set up relaxation spaces, provide mindfulness sessions, or even treat guests to mini spa treatments to promote relaxation for all. In today’s competitive business landscape, the success of your event or conference will hinge on the guests’ experience. Each element, from personalized invitations to the immersive decor, will play a pivotal role in leaving a lasting impression. Take these concepts to the next level with the expertise of a company that shares your values and vision. BIG DEAL Company has a strong track record of creating exceptional events. Our team of professionals bring a dynamic blend of creativity, strategic thinking, and a passion for making a difference. We are dedicated to bringing your event’s goals to life! Consider hiring BIG DEAL Company for your next corporate event. We will serve as your event planning partner. We will take the time to understand your company’s unique perspective and we will share your commitment to enhancing your guests’ experiences. We are ready to collaborate with you to create an event that goes beyond expectations! As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact BIG DEAL Company *** Bringing Joy to the Job *** Colorado + Wyoming + We Travel! Phone: 970-613-1455 or 303-886-3068 Email Us BIG DEAL Company loves planning the FUN! As most companies know, planning the fun is a TON of work! We are grateful that slate360 chooses to rely on BIG DAY Company to plan all of the intricate details of their annual company retreat. Travel, lodging, meals, break-outs, excursions, transportation... it can take months to pull it all together and pull it off. We love what we do - and the end result of bringing our clients JOY! Planning Considerations from the Experts at BIG DEAL Company: Does the destination align with your meeting priorities? The first thing to consider is that the destination must work for the business purpose. What are your priorities for the meeting? What kind of team building do you envision? Will you want to do group activities or let people choose their own adventure? What time of year will work best? Answering these questions are the first step in selection your destination. Location, location, location... Once you've identified your business priorities, the next step is to narrow down your location options. What type of team do you have? What kind of company are you? What type of venue are you looking for? As you ponder your location options, also consider the type of venue that you're looking for. Are you ready to pull out all the stops for a luxurious celebration? Do you need a functional space where your team can work hard and then play hard? Budget and Attendance As you narrow down your wish list, it's likely that your location and venue selection will boil down to how many people it can accommodate and how it will fit into your budget. Also, consider peak visitation and plan accordingly - you may be able to receive discounts or more robust packages during the off season. Planes, Trains and Automobiles Even the most wonderful venue can become a nightmare when it comes to transportation. Consider distance from a major airport, transportation availability and cost for large groups, back up options if needed, and proximity to entertainment, dining, etc. You've Selected the Location. Now What? This is where the sky is the limit! Consider both group options and plenty of free time to explore. By giving your employees time to soak up the sun and fresh air, your meetings will be more relaxed and productive. We Do It So You Don't Have To Destination planning isn't for the faint of heart! We're here to help. We travel! A destination meeting is a big deal, and so are we! Let us find the perfect experience to meet your company's needs, budget and expectations. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC The BIG DEAL team was thrilled to be asked to help Animal Friends Alliance with their private fundraising concert event! We simply LOVE this organization -- and putting on concerts. Trey Taylor offered his talents as a fundraiser for AFA. Our team managed all logistics, vendors and timeline. Guests enjoyed an amazing experience under the stars. What a perfect night! Thank you to Get Plattered, Flexx Event Rentals and Boozy Buckaroos for supporting BIG DEAL Company and Animal Friends Alliance! As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC 10 TIP CHECKLIST FOR PLANNING YOUR COLORADO RETREAT OR CONFERENCE FROM BIG DEAL COMPANY Whether you’re planning a retreat or conference, a large event or small - details matter. Having planned hundreds of company events, below is BIG DEAL's 10 tip checklist for planning your next Colorado event. 1.What’s your Why? Clearly define the objective and purpose of your retreat or conference. Are you aiming for team building, education, networking, or a combination of these? 2.Select the Ideal Location: Colorado has loads of scenic and vibrant locations. Consider popular options like Northern Colorado, Denver, Boulder, and Colorado Springs, or mountain towns like Aspen or Vail, depending on your preferences, accessibility, and seasonal weather. 3.Now You Need a Venue: Select a venue that suits your event's size, requirements (technology, food options, etc.), and budget. Look for conference centers, resorts, hotels, or even unique spaces like mountain lodges or ranches. 4.Accommodation: Ensure comfortable accommodation options are available near the event venue. Negotiate group rates with hotels or explore vacation rentals for larger groups. 5.Transportation: Arrange transportation options for attendees, including airport transfers if necessary. Consider renting vans or buses for group transportation or provide guidance on public transportation. 6.Create a Detailed Itinerary: The detailed itinerary should include scheduled sessions, speakers, team-building activities, meals, breaks, and any recreational or sightseeing opportunities for attendees to enjoy. A nice touch would include clothing options, and extra items to pack like sunscreen or an umbrella. 7.Catering: Coordinate with the venue or external caterers to arrange meals, snacks, and refreshments during the event. Consider dietary restrictions and provide options that cater to various preferences. 8.Make it Fun: Plan team-building exercises, icebreakers, or recreational activities to foster networking and collaboration among attendees. Colorado offers opportunities for outdoor activities like hiking, skiing, or team-building exercises in nature. 9.Guest Speakers and Facilitators: Identify keynote speakers, presenters, or facilitators who align with your event's theme or purpose. Colorado has a vibrant community of professionals in various fields who may be interested in participating. 10.Audio-Visual Setup: Ensure the event venue has proper audio-visual equipment, including microphones, projectors, screens, and internet connectivity for presentations and workshops. BIG DEAL Company is here to help make your next retreat, get-together, or teambuilding event a fun-filled success. We offer seamless services that take the pressure off you and allow you to take in the full experience. Colorado is a beautiful location to bring your team together and create productive relationships for your business. As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC In a world where attention spans are shrinking, and competition is fiercer than ever, capturing the attention of your target audience is a monumental challenge. We understand the significance of creating excitement around your brand, products, or services. Read on for seven ways to generate buzz for your small business. Why is generating buzz so crucial for small businesses, you may wonder? Beyond merely attracting customers, it cultivates brand loyalty, fosters word-of-mouth marketing, and amplifies your online and offline presence. Word-of-mouth marketing relies on MEANINGFUL connections – people who had a great experience with your product or service, other small business owners seeking mutual support, and customers who return again and again. Here’s how to create and foster those meaningful connections. Create Loyal Customers Creating loyal customers starts with providing a top-notch experience. A good reputation and community trust are essential for a small business, so aim to deliver excellence every time. Focus on what you do best, and deliver it to get people talking. Solicit feedback (good or bad) from customers, to figure out where you excel and learn from your mistakes. Network with Other Business Owners Owning a small business is not for the faint of heart, and most small businesses will happily support yours. Join local chambers and in-person or online groups for resources. Build mutually beneficial relationships with other businesses related to yours; Maybe they can recommend clients to you in exchange for a small discount, and vice versa. Industry influencers are people who are viewed as experts in your industry. Endorsement from anyone with a stellar reputation, established following and loyal clientele is priceless. Look for ways you can connect with industry influencers, whether it’s a handshake at an industry event or interacting with their content on social media. Follow Up Good service doesn’t end when a purchase is complete or a contract fulfilled. No customer or client wants to feel like a number on your business’s balance sheet. Good follow-up can create loyal customers and give you feedback you can use to promote your business. Consider:
Provide Incentives When your business is new or feels stagnant, you may need to provide incentives to get positive word-of-mouth going. A little bribery goes a long way in getting people to try out your products and services (so they can tell others how amazing their experience was!) Even satisfied customers need a nudge sometimes. Offer a discount on a future purchase or a free small product in exchange for a review on Google or a shoutout on social media. For certain businesses, a referral program can be a great way to find new clients while rewarding current customers for spreading the word about your services. Use Social Media (effectively) Social media allows you to keep your business at the forefront of potential customers’ minds when you publish quality content on a regular schedule. However, to get the most out of it, you need to engage with your audience. Platforms like Facebook give you the ability to target specific audiences who may find your product or service useful with paid advertisements. We see many small businesses make the mistake of trying to save a few dollars by not promoting their content on social media. We encourage small business owners to think of this spending as an investment, where a few dollars a month could mean tens of thousands of people learning about your business. To build meaningful relationships on social media, engage with those who engage with your business. Respond to messages right away. Engage with comments on your posts. If another business gives you a shoutout, feature it on your page, and return the favor. Interact with other businesses in your industry through groups and by following their pages and engaging with posts to show your support. Host an Event Any time it makes financial sense to host a small event for your business – whether it’s a ribbon cutting, grand opening, new product launch, rebranding, holiday party, or customer appreciation cocktail hour – do it! Seeing potential and current customers in person gives you the chance to make a lasting impression, and a memorable event is something they will associate with your business forever. In addition, events give you the opportunity to build anticipation and create a conversation about your business online and in print leading up to the event. Certain business events are promoted and/or covered by local chambers, downtown business associations, business publications, and news outlets, giving you valuable advertising for your business. Give Back Make your small business visible by getting out in your community. Sponsor a nonprofit event to get your name and logo out there, have your team spend a day volunteering with a local organization instead of sitting in the office, or even host your own fundraising event for a cause. Not only does giving back in your community increase your business’s visibility, it tells your audience what’s important to you and differentiates you from your competition. More than ever, Americans are supporting businesses that champion social causes. Whether you're a budding entrepreneur launching your dream venture or an established small business looking to revitalize your presence, our team of diverse, seasoned marketing experts has got you covered. At Big Deal Company, we have a passion for empowering small businesses to reach their fullest potential, because we believe every client is a big deal. Our expertise spans a wide range of industries, and we are committed to equipping you with the tools and knowledge needed to conquer the ever-evolving marketing landscape. For more event planning tips and to see examples of our work, please follow us on social media: Facebook, Instagram, LinkedIn, Youtube, and Pinterest.
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact BIG DEAL Company *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us |
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