In a world where attention spans are shrinking, and competition is fiercer than ever, capturing the attention of your target audience is a monumental challenge. We understand the significance of creating excitement around your brand, products, or services. Read on for seven ways to generate buzz for your small business.
Why is generating buzz so crucial for small businesses, you may wonder? Beyond merely attracting customers, it cultivates brand loyalty, fosters word-of-mouth marketing, and amplifies your online and offline presence.
Word-of-mouth marketing relies on MEANINGFUL connections – people who had a great experience with your product or service, other small business owners seeking mutual support, and customers who return again and again. Here’s how to create and foster those meaningful connections.
Create Loyal Customers
Creating loyal customers starts with providing a top-notch experience. A good reputation and community trust are essential for a small business, so aim to deliver excellence every time. Focus on what you do best, and deliver it to get people talking. Solicit feedback (good or bad) from customers, to figure out where you excel and learn from your mistakes.
Network with Other Business Owners
Owning a small business is not for the faint of heart, and most small businesses will happily support yours. Join local chambers and in-person or online groups for resources. Build mutually beneficial relationships with other businesses related to yours; Maybe they can recommend clients to you in exchange for a small discount, and vice versa.
Industry influencers are people who are viewed as experts in your industry. Endorsement from anyone with a stellar reputation, established following and loyal clientele is priceless. Look for ways you can connect with industry influencers, whether it’s a handshake at an industry event or interacting with their content on social media.
Good service doesn’t end when a purchase is complete or a contract fulfilled. No customer or client wants to feel like a number on your business’s balance sheet. Good follow-up can create loyal customers and give you feedback you can use to promote your business. Consider:
When your business is new or feels stagnant, you may need to provide incentives to get positive word-of-mouth going. A little bribery goes a long way in getting people to try out your products and services (so they can tell others how amazing their experience was!)
Even satisfied customers need a nudge sometimes. Offer a discount on a future purchase or a free small product in exchange for a review on Google or a shoutout on social media. For certain businesses, a referral program can be a great way to find new clients while rewarding current customers for spreading the word about your services.
Use Social Media (effectively)
Social media allows you to keep your business at the forefront of potential customers’ minds when you publish quality content on a regular schedule. However, to get the most out of it, you need to engage with your audience.
Platforms like Facebook give you the ability to target specific audiences who may find your product or service useful with paid advertisements. We see many small businesses make the mistake of trying to save a few dollars by not promoting their content on social media. We encourage small business owners to think of this spending as an investment, where a few dollars a month could mean tens of thousands of people learning about your business.
To build meaningful relationships on social media, engage with those who engage with your business. Respond to messages right away. Engage with comments on your posts. If another business gives you a shoutout, feature it on your page, and return the favor. Interact with other businesses in your industry through groups and by following their pages and engaging with posts to show your support.
Host an Event
Any time it makes financial sense to host a small event for your business – whether it’s a ribbon cutting, grand opening, new product launch, rebranding, holiday party, or customer appreciation cocktail hour – do it! Seeing potential and current customers in person gives you the chance to make a lasting impression, and a memorable event is something they will associate with your business forever.
In addition, events give you the opportunity to build anticipation and create a conversation about your business online and in print leading up to the event. Certain business events are promoted and/or covered by local chambers, downtown business associations, business publications, and news outlets, giving you valuable advertising for your business.
Make your small business visible by getting out in your community. Sponsor a nonprofit event to get your name and logo out there, have your team spend a day volunteering with a local organization instead of sitting in the office, or even host your own fundraising event for a cause.
Not only does giving back in your community increase your business’s visibility, it tells your audience what’s important to you and differentiates you from your competition. More than ever, Americans are supporting businesses that champion social causes.
Whether you're a budding entrepreneur launching your dream venture or an established small business looking to revitalize your presence, our team of diverse, seasoned marketing experts has got you covered.
At Big Deal Company, we have a passion for empowering small businesses to reach their fullest potential, because we believe every client is a big deal. Our expertise spans a wide range of industries, and we are committed to equipping you with the tools and knowledge needed to conquer the ever-evolving marketing landscape.
For more event planning tips and to see examples of our work, please follow us on social media: Facebook, Instagram, LinkedIn, Youtube, and Pinterest.
As a collective of experts, BIG DEAL Company specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
BIG DEAL Company makes business personal by bringing JOY to the job in everything we do.
As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority!
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Phone: 970-613-1455 or 303-886-3068
About BIG DEAL
Making Business Personal. We pride ourselves on giving you something to look forward to. We are a connected collective of creatives - owned and operated by outstanding women.